Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Inflection.io Acquires Keyplay to Add AI‑Driven Account Scoring to Its Sales‑Enablement Platform
Inflection.io announced the acquisition of Keyplay, a Seattle startup that scores target accounts for sales teams. The deal reunites CEOs Aaron Bird and Adam Schoenfeld after 15 years and adds AI‑driven account‑identification to Inflection’s marketing automation suite, expanding its global headcount to 47.
Stop Selling to Enterprises. Start Building with Them.
Founders are moving from a pure sales mindset to co‑building AI solutions with large enterprises. As corporations scramble to deploy AI faster than they can develop it internally, they are seeking startup partners for joint pilots, data sharing, and rapid...
ReelShort Teams with AIS to Launch 5G Short‑Form Video Service in Thailand
ReelShort has struck a partnership with Thailand’s Advanced Info Service (AIS) to roll out a co‑branded 5G short‑form video add‑on priced at THB39 ($1.15) per month. The deal gives AIS’s 52 million customers ad‑free access to nearly 3,000 microdrama titles and...
Shopify Extends Native B2B Tools to All Subscription Plans
Shopify is expanding its native B2B wholesale suite to merchants on its Basic, Grow and Advanced tiers, a shift that could lift reorder frequency by up to 4.1 times. The rollout aims to let smaller sellers manage DTC and wholesale...
Estonia’s Handhold Secures €3M Seed to Automate B2B Software Sales with AI Agents
Estonia‑based Handhold raised €3 million (≈$3.3 million) in a seed round led by Entourage Capital to automate inbound B2B software sales with multimodal AI agents. The platform assigns each lead a virtual “account manager” that qualifies prospects, delivers custom demos, and guides...
5 Sales Enablement Best Practices to Improve Sales Performance
The 2025 State of Sales Enablement Report reveals that 77% of organizations view sales enablement as essential to business performance as buyer journeys grow more complex, with buying committees now averaging 10‑11 stakeholders and cycles lasting 11.5 months. Deals require...
AI Amplifies Bad GTM Inputs Without Senior Oversight
Here’s what’s happening inside B2B SaaS companies right now: Teams are getting leaner. Expectations are getting higher. And AI is filling the gap. Your SDRs have AI writing outbound. Your junior marketer has AI generating newsletters and social. Your CRO...
Comarch and Sway Outcomes Partner to Close the Gap Between Loyalty Strategy and Technology Execution
Comarch and Sway Outcomes have formed a partnership that fuses Comarch’s enterprise‑grade loyalty‑management platform with Sway’s strategic consulting methodology. The collaboration introduces the Customer Engagement Accelerator, a diagnostic that scores a brand’s engagement maturity across six dimensions before any technology...
How Cleantech Companies Can Reach More Buyers Online
Cleantech firms face unusually long, multi‑stakeholder sales cycles that demand educational, trust‑building digital outreach. Buyers now start research online, with 89% of B2B inquiries originating from search engines, shaping preferences before any vendor contact. The article advises creating high‑intent, solution‑specific...
Scaling B2B Marketing: The Gem and Demand Spring Story
Gem, an AI‑first recruiting platform, was shouldering all campaign execution with a single marketer, handling three to four webinars each month and multiple quarterly campaigns. To alleviate the bottleneck, Gem partnered with Demand Spring, a revenue‑marketing agency that provides both...
Simaia Rolls Out AI‑Powered ‘Search on Autopilot’ for APAC B2B Lead Generation
Simaia has launched an AI‑driven marketing service that automates search‑engine visibility and lead capture for APAC B2B SMEs and startups. Early‑access pilots reported up to a six‑fold lift in AI‑driven traffic and a 2.5‑times increase in qualified leads, challenging the...
Let Your Top 10% Shape Your Growth Strategy
Stop studying your average customers. Obsess over your best ones. Your top 10% tell you what you're doing exceptionally — not just adequately. Where did they come from? What language do they use? Why did they choose you? That's your growth blueprint. Your...
Honeywell Secures $0 Deal to Digitally Upgrade Dangote Refinery, Doubling Capacity to 1.4M Bpd
Honeywell announced a partnership with Dangote Petroleum Refinery to install its Performance+ Services, digital twins and operator‑training simulators across core units. The deal targets a capacity jump from 650,000 to 1.4 million barrels per day by 2029, while upskilling more than...
Foxcove IT Expands Portland Operations to Target High‑Growth Companies
Foxcove IT, a premium IT consulting firm, announced the expansion of its Portland, Oregon footprint to provide managed services, compliance support, and fractional CIO/CISO advisory to high‑growth businesses. The move positions the firm as a strategic partner for startups and...
Fanatics and AT&T Ink Multi‑Year Deal to Boost Fan Engagement and Revenue
Fanatics and AT&T announced an exclusive multi‑year partnership that will combine Fanatics' 100 million‑plus fan base with AT&T's connectivity expertise. The deal creates a joint sales and distribution platform, new loyalty rewards and watch‑party experiences, and signals a coordinated CRO‑level effort...
Patlytics Secures $40 Million Series B to Accelerate AI‑Driven Patent Law Platform
Patlytics announced a $40 million Series B funding round led by SignalFire, bringing its total capital to $75 million. The AI startup, founded by Paul Lee and Arthur Jen, uses machine learning to automate the entire patent prosecution process and already serves...
RGP Posts $139.3M Q4 Revenue Beat, COO Patel Credits Go‑to‑Market Discipline
Resources Connection (RGP) posted Q4 2025 revenue of $139.3 million, surpassing guidance, while COO Bhadreskumar Patel highlighted a contracted pipeline and a unified offshore delivery model that drove higher bill rates and cross‑selling uplift.
Oracle Slashes 30,000 Jobs, Names Hilary Maxson CFO as Revenue Hits $17.2B
Oracle disclosed a sweeping workforce reduction of roughly 30,000 employees and introduced Hilary Maxson as its new chief financial officer. The moves come as the cloud‑software giant posted $17.2 billion in quarterly revenue, underscoring a strategic pivot toward AI‑driven growth while...
Vaylens Targets Dealerships with New UK Sales Lead
Vaylens, a provider of intelligent EV‑charging software, has appointed Dianne Smith as its UK sales manager to drive growth in dealership and reseller channels. Smith, who spent over two decades at Jaguar Land Rover, Volkswagen and Audi, will lead efforts...
Solnul Expands European Presence with Lehvoss Distribution Deal
Solnul, MSP's potato‑derived resistant starch, has signed an exclusive distribution agreement with Hamburg‑based Lehvoss Group to broaden its European reach beyond the single client Sunday Natural. The partnership targets ready‑to‑mix fiber powders and meal‑replacement formulas, with the strongest inquiries coming...
B2B Accounting Software Invests $40M in F1 Sponsorship
Did you notice who the F1 movie's main sponsor is? It's not random. Apple pulled in $40M in sponsorships for that. Here's the inside story of creating a fictional Formula 1 team and how an unsexy, boring B2B accounting software bet millions...
VAC Innovation to Distribute Toray’s AmberTool HX56 Tooling Prepreg in the UK
VAC Innovation has signed an MoU with Toray Advanced Composites to become the UK distributor of AmberTool HX56, a low‑temperature curing epoxy tooling prepreg. The partnership, announced at JEC World 2026, enables VAC to supply custom‑sized prepreg kits and maintain larger...
Nectar Social and Reddit Announce Strategic Data Partnership
AI‑native social commerce platform Nectar Social has entered a strategic data partnership with Reddit, gaining access to the Reddit Data API. The integration allows enterprise brands to pull real‑time conversations from over 100,000 Reddit communities and combine them with data...
IODM Partners with TransferMate for 283 US University Rollout, Boosts Convera Revenue Share
IODM Ltd announced a partnership with TransferMate to roll out its IODM Connect platform across 283 U.S. universities, using a one‑to‑many implementation model. The company projects onboarding at least five campuses per month in FY 2027 and secured a AUD 1 million, six‑month bridge...
Five9 Appoints AI Veteran Amit Mathradas as CEO to Accelerate Growth
Five9 named Amit Mathradas, the former chief executive of AI‑focused Nintex, as its next chief executive officer, succeeding long‑time leader Mike Burkland. Mathradas brings two decades of product‑innovation and scaling experience, positioning the cloud‑contact‑center provider to deepen its AI‑centric strategy...
Build a B2B Site in 3 Days with AI
Channeling Bob Ross energy this month, except the “happy little trees” are B2B website pages. I built a full B2B marketing site in three days using AI. If you want AI to work on website copy, start with audience and...
Rebuilding Pipelines Cuts Costs 3×, Boosts Ad Quality
Found major tech debt in our GTM stack. Rebuilt our Meta pipelines from scratch - ad quality scores way up, early costs down ~3x. Great engineering fixes a lot of ills.
Salesforce and Workday Duel Over AI-Driven Sales Platforms Amid Massive Layoffs
Salesforce and Workday are intensifying their rivalry by rolling out AI agents for sales and HR while each trims staff—Salesforce announced 5,385 layoffs and Workday 2,150. The clash highlights how AI could rewrite the value proposition of enterprise software.
Turn $50K Into 7‑Figure SaaS Exit in 6 Months
Want to grow your SaaS real fast? We took a SaaS from 120 visits/day to 120K/month in 6 months. This client invested $50K total and ended up exiting at 7-figures. Here's the exact playbook we used (no BS, just what actually worked): 🧵...
Canva Acquires Ortto, Simtheory to Complete Marketing Stack
Canva Buys the Marketing Stack It Was Missing: Ortto, Simtheory, and the Bet on Canva Grow https://t.co/u3vP4WiL3Q
Kalshi Partners with Fox News to Bring Prediction Market Data to TV Audiences
Kalshi announced a multi‑platform partnership with Fox Corp., integrating its real‑time forecasts into Fox News, Fox Business, Fox One and Fox Weather. The deal marks the first major media tie‑up for a regulated prediction‑market platform, aiming to boost user engagement...
ICON Deploys Titan 3D Printer for Multi‑Story Construction, Offering $20/Sq Ft Walls
ICON unveiled its Titan 3D printer, capable of printing walls up to 27 feet high at roughly $20 per square foot, and opened the system to external builders. The move could slash wall‑construction costs by 40% and deliver a 2,500‑sq‑ft home...
Tecala Accelerates National Growth with New CRO and CTO Hires
Technology services firm Tecala announced the appointment of its first chief revenue officer, Domenico Garfi, and a newly created chief transformation officer, Hennie Laubscher. Garfi will unify go‑to‑market functions and drive commercial performance, while Laubscher will lead internal transformation, embedding...
New Link-Up Aims to Streamline Lettings – Here’s How
HomeLet and Let Alliance have linked their Vision+ tenancy management platform with the Street.co.uk CRM, enabling letting agents to share property, landlord and tenant data across both systems. The integration eliminates manual data entry, cuts error risk, and allows agents...
OnePay Partners with Workday Wellness to Expand Distribution
OnePay announced a partnership with Workday Wellness to embed its banking, investing and credit‑building tools directly into the HR and benefits platforms used by employers. The integration will shift financial wellness from a passive perk to an actionable, in‑workflow experience...
GrowthRise Mastermind Recap Apr 7, 2026
The GrowthRise Mastermind call on April 7, 2026 tackled five core B2B marketing challenges. Participants learned to treat LinkedIn thought leadership as a demand‑generation tactic measured with view‑through and API‑based conversion tracking. The panel outlined a cost‑effective media mix—leveraging Meta for cheap...
TELUS Digital: Research Shows Enterprises Are Leaving Significant Revenue on the Table by Underutilizing CX Partnerships for Sales and Customer...
TELUS Digital released an IDC‑sponsored InfoBrief revealing that most enterprises limit CX partnerships to support and cost‑optimization functions, with only a minority outsourcing sales or customer‑acquisition roles. The survey shows 27% of firms outsource analytics while just 15% outsource acquisition,...
Go-To-Market Fills The Basket, But Most B2B Pros Can't Even Define It
The 2026 State of B2B Go‑To‑Market (GTM) Strategy study by Outcomes Rocket reveals that only 37% of B2B marketers view GTM as an integrated, cross‑functional framework, yet 70% claim their organizations are aligned around shared GTM goals. The remaining 30%...
Integrated Weather Services Now Available For Radio Affiliates
Seaboard Networks has teamed up with Local Storm Center to deliver localized weather forecasts to its nationwide radio affiliates. The partnership offers three market‑specific forecasts each day, available either bundled with Seaboard’s 24/7 formats or as a standalone product. By...
HG Insights Unveils Unified Revenue Growth Intelligence Platform
HG Insights announced the Revenue Growth Intelligence (RGI) Platform, a unified AI‑driven system that consolidates technographic, buyer intent, IT spend, buying‑center and contact intelligence. The launch includes the early‑preview RGI Agent Builder, which turns fragmented GTM data into shared context...
Why Your K–12 Deals Keep Slipping
K‑12 vendors are seeing a growing gap between policy‑driven demand and actual revenue because funding, procurement and execution timelines rarely align. Even in high‑profile districts such as New York City and Chicago, class‑size mandates translate into billions of dollars of...
Make Smarter GTM Decisions With Intelligence At B2B Summit
The B2B Summit North America will host a workshop titled “Use Market Intelligence To Make Smarter GTM Decisions,” led by Barbara Winters and a co‑host. Attendees will learn how to replace product‑centric, assumption‑driven go‑to‑market plans with data‑backed strategies. The session...
FedEx Joins Closed Won Club, Marking Biggest Logo Yet
The biggest logo to date has been won for Closed Won Club. The FedEx sales team is joining on Monday. I envisioned CWC most for individual sellers but have loved the interest from enterprises / teams to explore group rates....
Cutting Ad Spend Directly Reduces Lead Volume
“We need more leads.” Then you look closer: • budget was cut 3 months ago • volume dropped • leads aren’t converting • follow-up is slow Paid gets blamed because it’s the biggest line item. But the math is simple. Less spend → fewer leads. https://t.co/qSc2un9KTD
Quantilope Launches ‘Ad Optimizer’: Leveraging AI to Bridge the Gap Between Creative Intuition and Brand Strategy
Quantilope has introduced Ad Optimizer, an AI‑driven research tool that evaluates advertising creatives frame‑by‑frame against Category Entry Points. The platform analyzes visual and audio elements, delivering actionable recommendations and intuitive dashboards within hours. By integrating this capability into its Consumer...
Three Questions Leaders Ask to Solve Growth Challenges
3 Questions Leaders Can Ask To Identify Solutions For Growth Problems - https://t.co/5SRry0MFlm - https://t.co/Vucmh7iPcq
Answering Quora Questions Drove Early Customers, Not Ads
Parseur launched to crickets. First customers came from Quora. Not blasting links. Just honestly answering questions about the best solution. The chat widget was priceless for talking to people trying the product live. https://t.co/KKv1wTZ21q
Understanding Client Acquisition Cost and How Financial Advisors Can Lower It
Client acquisition cost (CAC) measures the total marketing and sales spend required to win a new financial‑advisor client, typically calculated by dividing total acquisition expenses by the number of new clients. In 2024 the average CAC for advisors was about...
FedEx Freight Mirrors Express Strategy, Pursues High‑Value Sectors
FedEx Freight is targeting high-quality revenue opportunities in SMB, Healthcare, Grocery and Data Centers & Energy. Much of what is being said, from a strategic purpose, sounds similar to what FedEx did for FedEx Express/Ground.
Hilton Targets India’s Midscale Market With 125-Hotel Royal Orchid Deal
Hilton announced a strategic partnership with Royal Orchid Hotels to launch 125 Hampton by Hilton properties across India’s western and southern regions. The hotels will operate under a franchise model, targeting the country’s expanding upper‑midscale segment. By leveraging Royal Orchid’s...