Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
B2B Sellers Rewire Operations as Ecommerce and EDI Converge
B2B manufacturers and distributors are stitching ecommerce platforms together with EDI networks and ERP systems to create a single, real‑time order‑processing fabric. The integration delivers consumer‑grade self‑service—contract pricing, live inventory, shipment tracking—while automatically converting online orders into standardized EDI documents for suppliers and logistics partners. Hybrid integration models that blend traditional EDI standards with modern APIs and AI‑driven mapping are emerging as the preferred architecture in 2026. Cloud‑based EDI providers report surging demand as mid‑market firms seek faster partner onboarding and reduced IT overhead.
AI‑driven Polish Makes B2B Content Beige; Stand Out
You’re not suffering from incompetence. We're drowning in the opposite. Welcome to the Beige Wall - B2B marketing in 2026. Look around. Everything is now polished. Everything is articulate. Everything is grammatically perfect. A two-person startup in a garage now...
Micro‑lists & AI Boost Cold Outreach Reply Rates
CEO Friend: Is cold outreach working for you guys? Me: It wasn't until mid-November. CEO Friend: What? How? Ours dried up. Me: We closed 50 customers from cold email over the past 60 days. CEO Friend: TELL ME HOW Me:...
New Podcast on AI Growth and Product Strategy
In this episode, Casey Winters explores how companies can achieve growth in the era of artificial intelligence, outlining effective AI product and growth strategies. He highlights the importance of integrating AI responsibly into product roadmaps, leveraging data-driven experimentation, and aligning...
We Choose Complexity to Avoid Simple Accountability
We resist simple changes with big impact. We retreat to complexity because it's safer. If the fix is complex and you don't do it, that's logistics. Resources. Timing. Reasonable. If the fix is simple and you don't do it, that's...
Metrics Can Gamify Products, Distracting From Real User Value
Now that I'm tracking user and account metrics for Storybook , I'm really starting to appreciate how much they can make you gamify things that don't necessarily improve the user experience. For example, Storybook's data updates monthly, which means that...
ZEDEDA Doubles Customer Acquisition Amid Fortune 500 Momentum
ZEDEDA announced it doubled its new customer acquisition year‑over‑year, with nearly half of those wins coming from Fortune or Global 500 firms. The company secured marquee contracts across automotive, telecommunications, energy and manufacturing, while expanding its global footprint with a...
Hiring Senior PLG PM In‑House Can Cost More Than Expected
Our Senior ProductLed Implementer, Henrique Soares, just watched a SaaS company spend 5 months learning an expensive lesson about hiring for PLG. They needed a Senior Growth PM focused on product-led growth. They looked at the OTE and thought: "We'll...
AI Ops Now Cost $50K Monthly Across Business
Our AI bill just hit $50K in a single month. This is what building with agents actually looks like. Support. Sales. Onboarding. Product. Every part of the business now runs on intelligence - and intelligence isn't free. Not gonna lie,...
Moore Announces Dan Thain as Chief Integrated Creative Officer
Moore, a leading constituent experience management firm, announced Dan Thain as its new chief integrated creative officer. Thain will set the strategic direction for Moore’s integrated creative function and oversee the digital creative team, leveraging his background in nonprofit fundraising...
Commitment, Teamwork, and Compounding Growth Beat Time
Lessons only time teaches you: 1/ A great team goes even further than you think 2/ The journey in the end, no matter how long, ends in the blink of an eye 3/ You win by being the most committed 4/ Each year compounds...
Effective SaaS Ads Require
Many SaaS teams believe more ad spend = more pipeline. But here are 3 layers they skip: 1. A pipeline strategy that starts at the bottom of the funnel, not the top. 2. A quality-first mindset that prioritizes best-fit leads...
LogicGate Celebrates Landmark Year with Industry Recognition and Growth
LogicGate announced a landmark 2025, posting roughly 50% year‑over‑year ARR growth from large enterprises and earning a Leader position in the Gartner Magic Quadrant for GRC tools. The company also collected multiple awards, including Best Risk Management Platform at the...
Cyclotron Launches Strategy Office to Guide Enterprises Through AI-Driven Transformation
Cyclotron announced the launch of a new Strategy Office dedicated to AI‑driven transformation, pairing an Innovation & Strategy pillar with an AI Engineering & Delivery pillar. Led by Susan Moyer and Davis DeFontes, the office offers workshops, roadmap creation, and...
Miro Launches MCP Server to Connect Visual Collaboration With AI Coding Tools
Miro announced its Model Context Protocol (MCP) server, a bidirectional integration that connects the visual collaboration workspace with AI‑powered coding environments. Developed with Anthropic, AWS, GitHub, Google and Windsurf, the server links Miro canvases to 11 AI coding platforms such...
How Digital Freelancing Is Reshaping the Way UK Businesses Work
The UK’s labour market is quietly pivoting toward digital freelancing as businesses seek cost‑effective, on‑demand expertise. Small and medium‑sized enterprises are leveraging freelance platforms to fill design, development, marketing and administrative gaps without long‑term commitments. Professionals are also embracing freelance...
Intuit Partners with Affirm to Provide Pay-Over-Time Offering for QuickBooks Online
Intuit announced a multi‑year partnership with Affirm, making the lender the exclusive pay‑over‑time solution within QuickBooks Payments. The integration lets eligible U.S. small and mid‑market businesses offer customers installment plans, including 0% APR options, while the business receives funds upfront....
Lyric Health Appoints Bill Schmitt as Chief Growth Officer
Lyric Health announced the hiring of Bill Schmitt as its inaugural Chief Growth Officer, a newly created role designed to steer strategic growth across the company’s AI‑driven virtual‑care platform. Schmitt will direct demand generation, partnership development, and customer success while...
Cognizant and Uniphore Partner to Deliver Smarter, Domain-Specific AI for the Enterprise
Cognizant and Uniphore have announced a strategic partnership to build industry‑specific AI solutions using small language models (SLMs) and AI agents. The collaboration will initially target the highly regulated Life Sciences and Banking & Capital Markets sectors, leveraging Uniphore’s Business...
AI-Driven Thought Leadership Turns SME Insight Into Sales
Thought leadership should be a sales tool, feed search results, and build authority. That's a lot. But what if AI could help you surface and scale that internal expertise? By pairing AI tools with intentional workflows, you can capture unique...
Close Your Pay Gap: 5 Revenue Streams for Independence
Your employer won't pay you what you're worth. They can't. Their model only works if there's a gap between what you produce and what you cost. A great way to close that gap is to work for yourself. Here are...
PDFgear Launches TextaVoice, a Truly Free Text-to-Speech Challenging Expensive TTS Subscriptions
PDFgear has launched TextaVoice.com, a completely free text‑to‑speech platform. The service converts up to 2,000 characters per request into natural‑sounding audio without sign‑up, ads, or usage caps. It offers over 30 languages, 236 voice styles, adjustable speed, pitch, emotion, and...
Four Things to Think About When Targeting Mobile Monetization Strategy
Mobile app developers must move beyond acquisition to a nuanced monetization strategy that blends multiple revenue streams. A hybrid mix of in‑app purchases, ads, and subscriptions mitigates market volatility while increasing lifetime value. Understanding user segments and behavioral signals enables...
Cornish Bakery Reports ‘Record’ Trading as It Announces Brand Extension Concept
Cornish Bakery announced record trading for the year to May 2025, with sales up 24% to £36.4 million and EBITDA climbing 32% to £4.5 million. The company opened six new bakeries in the past six months and plans eight more by April, while...
Cyngn Triples Autonomous Vehicle Orders as Patent Portfolio Continues to Expand
Cyngn announced that autonomous vehicle orders for its DriveMod Tugger platform tripled in 2025 versus the prior year, reflecting accelerating enterprise adoption across manufacturing and industrial sites. The surge was driven by extensive on‑site demonstrations, software upgrades and fleet‑readiness work performed...
Primark to Expand Into Three New Markets in the Middle East
Primark is set to open five new stores across the United Arab Emirates, Bahrain and Qatar in 2026, extending its partnership with franchise operator Alshaya Group. The three Dubai locations – Dubai Mall, City Centre Mirdif and Mall of the...
Zucora and HealthGuard Expand Retail Partnership in Canada
Zucora and HealthGuard have deepened their Canadian retail partnership by launching the SmartOne Sleep Plan, a 10‑year protection program for mattresses and adjustable bases. The new bundle pairs the plan with a complimentary HealthGuard mattress protector and a Zucora mattress...
Managed IT Services for SMEs: Why yesIT Is the Right Choice for Australian Businesses
yesIT positions itself as a partnership‑first managed IT provider tailored for Australian SMEs, delivering enterprise‑grade services at predictable monthly rates. The company emphasizes proactive monitoring, 24/7 security, and automated maintenance to prevent downtime before it impacts operations. Its offering includes...
OpenClaw Lets You Build Powerful AI Tools Fast
I spent 14 hours this weekend building with @openclaw. It did NOT disappoint. Those who say it’s overhyped are either scared, lazy, or both. Yes, there are security concerns to work around but like anything, there are tradeoffs. As long as you have...
Higher Engineer Output Expands Roadmaps, Fuels Competition
This is the question every software company is asking themselves right now. What happens to our roadmap if an engineer can produce 2X or 5X more output. The general direction will be roadmap expansion. Companies that just use this leverage to...
Global Fintech Adyen and Raptor Join Forces to Streamline Business Processes in Singapore’s Retail Sector
Global fintech Adyen has partnered with Singapore POS provider Raptor to embed its payment platform into Raptor's systems, targeting the city’s service‑sector SMEs. The integration offers unified reporting, omnichannel cashless processing, and advanced analytics, addressing the payment‑reconciliation challenges cited by...
Tiny Sales Team Thrives by Chasing Small Deals
"We went from 8 humans in sales to 1.25. We do about the same. Why? The agents don't mind chasing small deals. They never quit." @tbpn https://t.co/FWKsr1UXzZ
Build Deployable AI Workflows at SaaStr AI 2026
Not just talks. At SaaStr AI 2026, we're running 100s of hands-on workshops where you'll build actual AI workflows for your company. Sales. CS. Product. Ops. Leave with something you can deploy Monday. May 12-14. SF Bay. https://t.co/IsMOos9H4H
The ROI Paradox: Why Small-Scale AI Architecture Outperforms Large Corporate Programs
An empirical analysis of 200 B2B AI projects from 2022‑2025 reveals a “Budget Paradox”: deployments under $20,000 achieve a median ROI of 159.8%, while larger, monolithic programs frequently fail to break even within two years. The study, validated by Harvard...
Front‑load Hard Work Now, Reap Freedom Later
Underrated life advice: Front-load your life with painful stuff. When you're young, work as hard as possible to acquire skills that will never go out of style. As you get a little older, use those skills to build something meaningful....
AI Clinches $100k Deal Solo From Ignored Leads
"Our AI closed a $100k deal on its own on a Saturday night." How does SaaStr use @salesforce Agentforce? "We started with the leads humans didn't want to follow up with." @tbpn @johncoogan @jordihays https://t.co/eHARBjeeih
Financial Services Lead Generation: Strategies for Wealth Management and Advisory Firms
Financial services lead generation has become a critical growth engine for wealth‑management and advisory firms as investors shift to digital research. The article outlines how compliance‑heavy, trust‑driven environments require a blend of content marketing, SEO, precise paid ads, email nurturing,...
AI‑Powered GTM Replaces Outbound, Cold Email
Outbound is broken. Cold email is dying. The B2B companies winning right now have completely rebuilt their GTM around AI. At SaaStr AI 2026, they're showing you exactly how. May 12-14. SF Bay. https://t.co/K2JIAOSqol
Demand Generation Beats Brand: Master Lead Magnets Now
Forget what the gurus say. Real B2B marketers know the truth. Most B2B Marketers are told to just post content, build a brand, and pray that leads follow. But after years in the trenches with clients, I’ve seen a brutal...
What Lumity Reveals About Small Business Benefits That Brokers Would Rather You Not Know
Small businesses pay 18‑35 percent more for health benefits because brokers and carriers exploit information gaps. Lumity’s platform supplies year‑round market intelligence, transparent pricing, network adequacy mapping, and administrative performance metrics, exposing how carriers price strategically rather than actuarially. The tool...
Stop Settling: Build Fast, Solve Big Pain, Hire Sparingly
10 things I’d tell founders if I weren’t afraid of hurting their feelings 👇 1. "Slightly better" is a death sentence. You can grind your way to a decent business, but breakout growth is off the table. Users need to...
Create Buy-In Conditions, Not Just Sales Pitches
Stop selling and start creating the conditions for buy-in. That’s the advice of Howie Chan , who recently hosted me on his Influence Anyone podcast. It sounds like a smart strategy. But exactly how do you make it happen? Howie...
4XRobots Expands Into US Market with Focus on Greenhouse Automation
Danish robotics firm 4XRobots announced a U.S. expansion aimed at automating commercial greenhouse operations across North America. The company appointed Nick Chambers as head of global market development and joined the Association for Advancing Automation to forge partnerships with local...
Brand Is a Performance Lever, Not Just Aesthetics
Most brands treat “brand” like decoration. Colors, fonts, or a silly mood board someone approved once and never revisited. Then they wonder why performance gets more expensive every quarter. This happens when brand is viewed as aesthetic instead of infrastructure....
AI Search Shifts Focus From Clicks to Late‑Funnel Leads
Yep. AEO/GEO/SEO/WWJD/IMO/YOLO... AI search is important and there is no better team in the game than Docebo. Last year, Kyle Poyar interviewed Silvia Valencia and Valeriia Frolova about how to actually think about AI search, and I believe it's still...
Ignore Noise, Leverage Your Skill, Land First Customer
The longer you focus on all the BS? The longer you're distracted. Quit paying attention to the noise, hatred, anger, divisiveness, outrage, media circus, and all of the other nonsense. Shut that stuff down. Then follow this plan: - Pick...
Great Agents Matter; AI Just Jump‑starts Resolutions
This is what folks miss in AI CX. Even if the AI can’t resolve a complex issue, folks still love a great agent that is well trained. It can at least get a resolution kicked off, almost instantly.
Early Hires Need Passion, Later Scaling Can Diversify
Not everyone on the team really needs to be on your mission But almost all the first 50 employees do Hire pirates and romantics at least until you are truly ready to scale
Humans Still Needed to Orchestrate AI Agents
"For now, humans have to manage the AI Agents. Meta agents aren't there yet in AI GTM. The orchestration has to be you." with @kylecnorton CRO @owner https://t.co/k1ML07ypMJ
AI Lets You Stay Small when Talent Is Scarce
"If you can magically find 10 great humans to cost-effectively do the work, sure, don't use AI" @tbpn with @johncoogan + @jordihays. "But easier said than done." "AI also gives you control. To hire the number of humans you...