Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Clari + Salesloft, 1mind Partner to Advance Revenue Orchestration
Clari + Salesloft announced a strategic partnership with AI firm 1mind, embedding 1mind’s digital teammates into its Predictive Revenue System. The agreement also marks the gradual sunset of the Drift conversational marketing tool, with existing clients being referred to 1mind for a seamless transition. The combined platform promises to eliminate data latency, return up to 300 hours per rep and 1,200 hours per manager annually, and tighten forecast accuracy. A recent Clari + Salesloft survey found 87% of enterprises without the system missed revenue targets last year.
Rivian Locks $1.25 B Uber Robotaxi Deal, Secures Thousands of R2 Orders
Rivian has secured a multi‑year partnership with Uber that could bring as much as $1.25 billion in cash and a commitment to buy up to 50,000 R2‑based robotaxis through 2031. The deal gives Rivian a guaranteed deployment pipeline while Uber expands...
Build with AI, or Watch Jobs Disappear
Amazon just cut 16,000 jobs. And for the first time, my founder friends are actually worried. Not "AI is interesting" worried. Actually worried. About their own roles. But here's what separates the people who are scared from the people who aren't: The top...
SONAR and Prodensus Partner to Help Freight Brokers Win More Business, Before the Competition Even Responds
Prodensus and SONAR have announced a strategic integration that embeds SONAR’s real‑time spot rates, contract rates and lane scores directly into Prodensus’s AI‑driven freight RFP platform. The combined solution cuts the typical RFP response window from hours to under five...
AI Agent Auto-Optimizes Upsell Outreach via Data Experiments
We created a PQL agent that looks through Mixpanel and Stripe engagement metrics on trialing signups then cross references it with industry/company news and our other agents to figure out the best angle to attack to upsell/cross-sell engaged users. Then it...
Innovation Proves the Product Works
Dymeka Harrison, a commercialization veteran, argues that breakthrough products alone don’t guarantee lasting companies; adoption hinges on disciplined commercial execution. She cites the 70‑90% startup failure rate as largely driven by underdeveloped commercial foundations. Harrison outlines a holistic commercial system—segmentation,...
Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV
Comcast Advertising unveiled Outcomes+, an AI‑driven targeting and attribution platform that spans its linear TV, streaming and addressable inventory. The solution leverages deterministic data from over 30 million households—more than 100 million authenticated viewers—and integrates new partnerships with Mastercard, Clarivoy, DISQO, Fandango,...
Leading Ecommerce Agencies Generate $170k in Revenue per SMB Client by Getting More From Their Audiences
A new Omnisend report of 717 agencies shows the top 10% generate an average $170,000 in annual revenue per SMB ecommerce client, equating to $16.70 per subscriber. The outperformance stems from a blend of SMS marketing, systematic A/B testing, and...
PostcardMania Adds Insurance X-Date Mailers for Insurance Agents to Its Roster of Automated Direct Mail Solutions
PostcardMania, a $100‑plus million marketing‑tech firm, launched Insurance X‑Date Mailers, an automated direct‑mail solution that sends personalized postcards to homeowners just before their home‑insurance policies expire. The service leverages daily proprietary data to target prospects by property type, value, year built,...
Bottom-Up Forecasting: What It Is and How to Use It
Bottom‑up forecasting builds revenue projections from granular inputs—rep headcount, quota attainment, deal size, and pipeline conversion—while top‑down starts with market‑level figures such as TAM and estimated share. Companies often combine both methods: a top‑down target sets strategic direction, and a...
Axon Ads – How to Diversify Beyond Meta and Find New Customers
In this episode, Anthony and guests Molly Pittman and agency CEO Pep Hoeven explore Axon (AppLovin) ads as a strategic alternative to Meta for diversifying paid traffic. They explain how Axon’s gaming‑based ad network reaches 150 million U.S. daily users—skewing toward...
Krvvy and Ugees Partner to Expand Product Ecosystems and Drive D2C Growth
Krvvy, a women’s innerwear and shapewear brand, and Ugees, an intimate‑wear wash brand, announced a strategic partnership to broaden their product ecosystems and drive direct‑to‑consumer growth. The collaboration will enable cross‑selling and post‑purchase care, aiming to improve retention and lower...
Transcend Welcomes Dianne Decena as Vice President of Partnerships
Transcend, a compliance layer for customer data, announced Dianne Decena as its new Vice President of Partnerships. Decena brings 20 years of experience scaling partner programs at SaaS firms such as ThoughtSpot and Medallia. Her hire comes as Gartner forecasts...
Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership
PubMatic and Untapped Growth have partnered to embed independent agencies’ proprietary buyer agents into PubMatic’s AgenticOS platform. The integration gives agencies instant access to billions of premium CTV, mobile and video impressions, over 250 data partners, and GPU‑accelerated infrastructure. Early...
VideoAmp and O-N-X Integration to Bring Data-Driven Buying to Local Broadcast TV
VideoAmp announced an integration with O‑N‑X, embedding its nationwide audience‑measurement dataset into the automated transaction platform for local broadcast TV. The partnership enables predictive delivery intelligence and more stable guaranteed‑impression transactions across all 210 U.S. markets. O‑N‑X, already licensed in...
Allied Global Marketing Appoints Adam Cunningham as CEO, Elevates Kelly Estrella to COO
Allied Global Marketing announced that Adam Cunningham will take over as chief executive officer while Kelly Estrella has been promoted to chief operating officer. The reshuffle is aimed at sharpening the firm’s go‑to‑market execution and growth planning, though financial terms...
Transparent Negotiations Won’t Survive Last‑Minute Discount Demands
Procurement entered at the the 5 yard line of my largest Enterprise deal ever last year. We ran discovery on their procurement process. Learned what mattered most: -Short-term contract vs. longer-term agreement? -Total price vs. price per seat? -Cash flow for billing? We were transparent about...
Addigy Expands European Investment as Apple Device Adoption Soars Across the Region
Addigy announced a major expansion of its European investment, appointing former Jamf executive Michel van den Berg as Head of International Sales & Channels. The move comes as Apple devices capture a growing share of enterprise hardware across Europe, creating...
Sherweb Raises $125M to Expand Cloud Marketplace and MSP Services
Sherweb secured a $125 million minority investment from Investissement Québec to fund its next growth phase. The capital will expand its cloud marketplace and MSP enablement platform, building on the recent MicroWarehouse acquisition that gave it over 7,500 partners in North America...
JumpCloud Hires Shianne Sampson to Lead Global Growth Strategy
JumpCloud has appointed Shianne Sampson as chief revenue officer to steer global revenue growth and expand its enterprise footprint. Sampson brings over 20 years of SaaS leadership, most recently as CRO at Eventbrite, and prior roles at New Relic, Zenefits,...
Willy Chavarria Teams with Zara for $530‑Range VATÍSIMO Collection
Willy Chavarria and Zara announced a partnership on March 23 to release the VATÍSIMO collection, a ready‑to‑wear line priced between $25 and $530. The line, which blends Chavarria’s Mexican‑American heritage with Zara’s fast‑fashion reach, hits stores and Zara.com on March 26, signaling...
Disney CEO Josh D’Amaro Confronts Early Setbacks as OpenAI Deal Collapses
Disney’s newly appointed chief executive, Josh D’Amaro, is grappling with two high‑profile setbacks in his first week: OpenAI abruptly terminated its Sora video‑AI tool, ending a $1 billion agreement with Disney, and a planned Fortnite collaboration with Epic Games has stalled...
Orange in Advanced Talks to Sell Globecast to Verdoso, Deal Targeted for 2026 Close
Orange SA has entered advanced talks with Verdoso to sell its Globecast media services business, with the transaction expected to close by the end of 2026. The move could reshape Orange’s B2B portfolio and free capital for core network investments,...
Fintech Startup Kiwi Appoints Sumeet Basrani as CBO
Fintech startup Kiwi has named payments veteran Sumeet Basrani as its new Chief Business Officer, bolstering the firm’s leadership as it pivots toward mass‑scale credit distribution on India’s UPI network. Basrani arrives with more than 15 years of experience at...
Grab Thailand Details High-Yield Tourist Playbook for Hospitality Sector
Grab Thailand warns that inbound tourism will rise 11% by 2026, creating a lucrative opportunity for restaurants and hotels. Platform data shows international visitors spend about 1.7 times more than locals and generate a 1.68‑times larger basket size with a...
Why Most Cisco Partners Leave Money on the Table at Renewal Time
Cisco partners often wait until an Enterprise Agreement (EA) is about to expire before reviewing usage, support status, and pricing, turning renewals into reactive negotiations. While 90% of Cisco EAs renew globally, many partners leave margin on the table because...
Prospecting Questions You Need to Ask Early: Part II
Prospecting success hinges on asking tough, early‑stage questions that surface intent. The article adds seven critical queries—covering past solutions, risk of inaction, timeline, historical processes, impact, personal and customer benefits—to differentiate qualified buyers from casual browsers. By probing these areas,...
AI Licensing Deal Targets 2,200 Publishers as Reuters and PA Set Divergent Red Lines
The News Media Alliance (NMA) has signed a licensing agreement with Bria AI to compensate roughly 2,200 small U.S. publishers for AI‑generated content use. At the same time, WAN‑IFRA released a four‑imperative roadmap for AI adoption, and Reuters and PA...
Arm Launches First In‑House AGI CPU, Targets $15 B Revenue in Five Years
Arm Holdings introduced the AGI CPU, its first production silicon, designed for agentic AI workloads. The company projects $15 billion in annual revenue within five years, with Meta Platforms as the lead partner and a rack‑scale design delivering more than twice...
Avison Young Taps CGI for AI‑Powered Managed Services in Global CRE Push
Avison Young announced an expanded partnership with CGI to deliver AI‑enabled managed services across its digital real‑estate platform. The deal taps CGI’s $12 billion‑USD fiscal 2025 revenue and 94,000 consultants, aiming to boost operational resilience and client value in the commercial‑real‑estate...
OpenAI Pulls ChatGPT Shopping Tool After Weak User Response
OpenAI announced it is removing the ChatGPT shopping feature after the tool failed to meet internal expectations. The company gave no usage numbers, saying the decision aligns with a broader refocus on enterprise applications and safety safeguards.
Braze Posts 28% YoY Revenue Rise, ARR Tops $800M as Enterprise Demand Surges
Braze announced Q4 2026 revenue of $205 million, a 28% year‑over‑year increase, while annual recurring revenue (ARR) surpassed $800 million. The results were driven by accelerated organic growth, a surge in large‑customer contracts, and the early launch of its AI‑powered products.
Concentrix Shares Plunge 23% as Q1 Profit Slumps Amid Revenue Rise
Concentrix Corp. saw its Nasdaq‑listed shares tumble more than 23% after reporting first‑quarter net income of $21.58 million, a 69% drop from a year earlier, even as revenue rose 5.4% to $2.5 billion. The earnings miss sparked a sharp sell‑off and raised...
Rubrik Reduces Procurement Friction for MSPs with PayGo Licensing
Rubrik unveiled a suite of MSP‑focused enhancements to its Security Cloud, including a consumption‑based PayGo licensing model with zero minimums, a tiered partner framework, and 24/7 ransomware response support. The PayGo option lets managed service providers bill customers based on...
Odyssey Debuts Industry-First Partnership Program Following Insights From Cycle Summit and ATWS
Odyssey, the New Zealand‑based tour‑management platform, announced a One Year Transition Program after gathering insights from Cycle Summit and the 2025 Adventure Travel World Summit. The 12‑month partnership moves system‑build and data migration into operators’ peak season, eliminating mid‑season disruption. By...
How SaaS SEO Strategies Are Driving Growth in Recruitment and HR Platforms
SaaS companies in recruitment and HR are turning to SEO as a sustainable growth engine, complementing paid acquisition with long‑term organic visibility. By aligning content with each stage of the buyer journey and targeting high‑intent, use‑case queries, firms can convert...
GrowthRise Mastermind Recap Mar 24, 2026
The GrowthRise Mastermind on March 24, 2026 tackled three pressing B2B marketing issues: attribution gaps, multi‑channel performance, and AI‑driven visibility. Speakers urged marketers to supplement click‑through data with view‑through conversions and to push all conversion events to ad platforms via...
It’s Time To Get Your Customers Sorted — No Wizardry Required
The article likens B2B post‑sale customer segmentation to Hogwarts’ Sorting Hat, urging firms to move beyond superficial metrics. It argues that relying on revenue or account size misreads needs, causing overserving and missed growth signals. Effective segmentation should uncover adoption...
Cannondale Parts Ways with UK Distributor
Cannondale has terminated its UK distribution agreement with Saddleback, opting for a direct‑to‑dealer model under Pon.Bike UK. Starting 16 April, retailers will access Cannondale products through Pon.Bike’s B2B platform, with the Pon.Bike sales team handling backorders and future inventory. The partnership,...
Advisor Time Value Drives Rising Client Acquisition Costs
In our last report on Advisor Marketing, we found that the median client acquisition cost (CAC) for advisory firms was $3,800 when including both "hard dollar" expenditures on marketing and the "soft dollar" value of advisors' time. https://t.co/BTglcsTaaR Acquisition costs...
The 2026 Agency Playbook: What Clients Will Expect From Outbound Partners
By 2026 outbound agencies will be judged on structure, predictability, and direct revenue impact rather than message volume or clever templates. AI‑generated outreach and automation have commoditized execution, forcing firms to shift from selling tactics to providing growth infrastructure. Clients...
Score Big During FIFA World Cup 2026: How Hotels Can Maximise Revenue with Mobile Ordering
Hotels in North America are gearing up for the FIFA World Cup 2026, expecting a surge in demand that could lift average daily rates by 20‑45% in key markets. IRIS is promoting mobile ordering and digital guest directories as tools to...
Littlebird Secures $11M to Launch AI-Powered Screen-Recall Tool for Marketers
Littlebird closed an $11 million funding round to bring its AI‑assisted screen‑recall platform to market. The tool reads on‑screen activity, converts it to searchable text and integrates with email and calendar apps, promising marketers faster content creation and better attribution.
Ping An Healthcare Posts 366% Profit Jump, Revenue Up 13.7% in 2025
Ping An Healthcare and Technology Co. Ltd announced a full‑year net profit of RMB379.5 million, a 366% increase from the prior year, while revenue climbed 13.7% to RMB5.468 billion. The results highlight accelerating adoption of its telemedicine and digital health platform across...
Is Content ‘Working’ if It’s Not Delivering Obvious Leads?
A fintech firm’s LinkedIn newsletter of 3,000 readers faces internal debate: sales wants immediate leads, while marketing values trust building. The article argues the newsletter’s purpose is to address specific reader anxieties, not to broadcast generic fintech topics. By honing...
Rebuild Around AI, Not Bolt-On, to Quadruple Growth
They destroyed their own product. Then 4x'd revenue. Intercom was stuck at $100M. Basic chat widget. CEO on a 3-year sabbatical. Growth flat. Going nowhere. Then the CEO came back, called a code red, and made the hardest decision in the company's...
Telcos Pick Satellite Sides in Mobile Broadband Space Race
Mobile network operators are rapidly aligning with low‑Earth‑orbit satellite providers to launch direct‑to‑device broadband services. The majority are partnering with SpaceX’s Starlink Mobile or AST SpaceMobile, with Starlink already serving 10 million monthly active users and targeting 25 million by year‑end, while...
Free 5‑day Migration Eliminates Email Chaos
Your email platform isn't working… but the only reason you haven’t made the switch is because migration causes a week full of chaos. It's not about the cost, but the time, the broken flows, the re-importing contacts, the week you don't...
Pair Outbound with SEO for Sustainable Growth
8 hours of outbound a day. Cold DMs. Cold emails. Reddit. LinkedIn. Repeat. I've seen this blueprint. I've watched it burn founders out. Miss one week and your pipeline goes to zero. I've worked with 30+ SaaS companies. The ones that stall out built everything...
Chasing Profitable B2B Volume: Strategies and Insights
A new blog post is posted - The Race for Profitable B2B Volume - https://t.co/zT7eTxoXZP Also, a friendly reminder that our weekly newsletter goes out tomorrow morning. 🙂