🎯Today's B2B Growth Pulse
Updated 38m agoWhat's happening: AI and workflow automation promise up to 60% time savings for sales reps
The RevOps Roundup for week 9, 2026 highlights new strategies for scaling sales teams beyond ten reps, emphasizing Digital Sales Rooms and CRM‑linked automation. Flowla proposes five high‑impact workflows to standardize processes, while Outreach.io estimates AI can reclaim up to 60% of reps’ time by reducing administrative tasks.
Also developing:
- •HBX expands Asia‑Pacific hotel inventory with Traveloka partnership
- •Tech leaders risk stalled deals by assuming product value is obvious
- •Firmable secures $14M Series A to scale AI‑native sales platform
By the numbers: KNAV acquires majority stake in Affiniax (value undisclosed)
News•Nov 24, 2025
Blackbaud Showcases AI-Powered Innovation and Intelligent Workflows at Bi-Annual Product Update Briefings
Blackbaud used its bi‑annual Product Update Briefings to unveil a wave of AI‑driven features across its nonprofit and education cloud suite. Highlights include the Development Agent, the first "Agent for Good" that autonomously manages donor portfolios, and AI chat assistants that let users query donor data, automate major‑gift cultivation, and generate transaction reports in natural language. New capabilities also span Financial Edge NXT’s Document Intelligence for invoice automation, Integrated Payments’ iPhone‑only contactless checkout, and a suite of AI‑enhanced tools for K‑12 tuition, billing, financial aid and student success. The updates signal a shift from static record‑keeping to proactive, intelligent workflows designed to boost fundraising efficiency, financial operations and school administration.
By MarTech Series
Social•Nov 24, 2025
Real User Touchpoints Spark Honest, Faster Innovation
Every product begins as a question you don't yet know how to answer. You can guess. You can model. You can argue. But none of it substitutes for the small shock you feel the first time the product touches a...
By Hiten Shah
Social•Nov 24, 2025
Five Paid AI Tools that Actually Boost Revenue
The 5 AI tools I'm actually paying for (and why they're worth every penny): Most AI tools are noise. These 5 drive actual revenue. **Granola AI ($14/mo):** Listens to every call and surfaces blind spots I'm missing. Asked it last week: "What...
By Eric Siu
News•Nov 24, 2025
Why Isn’t There More Creativity in B2B Marketing?
Third Door Media’s Head of Content & Media, Mike Pastore, hosts a short interview with Jacob Sanders, creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman to explore why B2B marketers shy away from creative approaches....
By MarTech
News•Nov 24, 2025
Numa Introduces the First Voice AI with a Smart Inbox That Understands Every Customer Conversation for Dealerships
Numa announced the launch of the industry’s first Voice AI‑powered Smart Inbox for automotive dealerships, integrating real‑time call and message history, service updates, and team notes into a shared inbox. The system uses AI agents to understand the full context...
By MarTech Series
News•Nov 24, 2025
Kyndryl Launches Agentic AI Framework and Services for the Mainframe
Kyndryl announced a suite of agentic AI‑enabled services for IBM Z mainframe customers, integrating its Agentic AI Framework, Kyndryl Bridge, and IBM watsonx Assistant for Z to automate workflows, provide predictive analytics, and embed decades of mainframe expertise into an...
By MarTech Series
News•Nov 24, 2025
TapGoods Launches TapWise — the First AI Insights Agent for Rental Businesses
TapGoods, the leading software platform for equipment rental firms, unveiled TapWise, the industry’s first AI insights agent tailored for rental operations. TapWise lets users pose natural‑language queries and receive instant, data‑driven answers, recommendations, and performance insights on customers, inventory, revenue,...
By MarTech Series
News•Nov 24, 2025
Social Media Use Trends and Insights for Marketing Professionals
A new Marketing Tech News study shows YouTube (84%) and Facebook (71%) remain the dominant U.S. social platforms, while Instagram reaches half of adults and TikTok, WhatsApp, Reddit and Snapchat have modest but growing user bases. TikTok usage jumped from...
By Marketing Tech News
Social•Nov 24, 2025
Add Last‑Updated Timestamps and Schema to Avoid AI Penalty
Turns out that AI (and humans) HATE recommending stale/old content. That's why EVERY marketer should make this a non-negotiable in 2026: 👉 Put a “Last Updated” timestamp on every major page and article on your website, just like you see...
By Marcus Sheridan
News•Nov 24, 2025
SAS Data Maker Launches in the Microsoft Marketplace
SAS announced that its new synthetic data generator, SAS Data Maker, is now available through the Microsoft Marketplace, offering enterprises a secure, no‑code tool to create statistically accurate data without exposing sensitive information. The solution combines data augmentation and generation...
By MarTech Series
News•Nov 24, 2025
Aduna and Comviva Partner to Drive Global Enterprise Adoption of Network Intelligence via NGAGE.ai
Comviva, a global digital transformation solutions provider, has entered a strategic partnership with Aduna, a worldwide aggregator of standardized network APIs, to launch a joint offering called NGAGE.ai. The collaboration will combine Comviva’s customer experience, data monetization, and digital financial...
By MarTech Series
News•Nov 24, 2025
Why Evergreen Content Expires Faster in an AI Search World — and What to Do About It
In the AI‑driven search era, evergreen content loses relevance much faster, with a typical shelf life shrinking from 24‑36 months to 6‑9 months. Large language models prioritize freshness signals such as updated dates, new backlinks, expanded sections, and recent external...
By MarTech
News•Nov 24, 2025
Hyland Unveils Powerful Cloud and AI Innovations That Streamline Content and Agentic Automation Across Industries
Hyland announced a suite of Q3 product updates to its Content Innovation Cloud, adding cloud‑native integrations for Salesforce, Guidewire ClaimCenter, SAP SuccessFactors and Workday that embed secure content management directly into these platforms. The company also rolled out enhancements to...
By MarTech Series
News•Nov 24, 2025
Coveo Accelerates the Future of AI-Driven Digital Experiences in New Alliance with Deloitte
Coveo, a leader in AI‑relevance and generative search, announced a strategic partnership with Deloitte Canada to help enterprises modernize their digital experience stacks. The alliance combines Coveo’s AI‑powered search and recommendation engine with Deloitte’s deep industry and consulting expertise to...
By MarTech Series
News•Nov 24, 2025
SEO’s Hype-Fueled Move To The Center Of The Marketing Mix
The episode explains how SEO, revitalized by AI tools like ChatGPT, has become central to marketing and is closely aligned with the emerging discipline of Answer Engine Optimization (AEO). While AEO differs technically—relying more on Bing’s index, less sophisticated bots,...
By Forrester MarTech
News•Nov 24, 2025
7 No-Code AI Tools Marketers Can Build Today to Boost Productivity and Engagement
MarTech’s AI‑focused column outlines seven no‑code AI tools marketers can deploy immediately, ranging from lead‑gen chatbots built with Chatfuel or ManyChat to email subject‑line generators using ChatGPT or Jasper, AI‑driven social post creators, personalized content engines, auto‑generated dashboards, design tools,...
By MarTech
News•Nov 24, 2025
NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge
NielsenIQ (NIQ) has been awarded a Media Mix Modeling (MMM) badge as part of TikTok’s newly launched Marketing Partners Program, highlighting its capability to deliver advanced analytics and full‑funnel measurement for TikTok campaigns. The badge places NIQ among a select...
By MarTech Series
News•Nov 24, 2025
Veeva Announces Expanded Partnership with Roche
Veeva Systems announced that Roche Pharmaceuticals is extending its long‑standing collaboration by adopting Veeva Vault CRM, the company’s next‑generation, AI‑driven customer engagement platform. The move adds agentic AI capabilities to Roche’s sales and medical teams, aiming to streamline interactions with...
By MarTech Series
Social•Nov 24, 2025
From Coach to Fractional CMO: Earn More, Stress Less
I shifted my coaching business 2 yrs ago to do the thing everyone's trying to escape. By moving from "Business Coach" to "Fractional CMO". Revenue went up. Stress went down. Here's why most people have it backwards: 1. Coaching Is 10x Easier… and Somehow...
By Krista Mollion
News•Nov 24, 2025
Applause Brings Real-World AI Testing to Tech For Retail 2025
Applause, the global leader in crowdsourced digital testing, will showcase its AI-driven testing solutions for retail applications, chatbots, IVR systems and virtual agents at Tech For Retail 2025 in Paris on November 24-25. The company will demonstrate how its real‑world...
By MarTech Series
News•Nov 24, 2025
Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer
Ogury, a global leader in persona‑based advertising, announced that Nicolas Bidon, former CEO of GroupM Nexus Global, will assume the role of Chief Executive Officer on December 1. Bidon brings more than 20 years of international adtech experience and a...
By MarTech Series
News•Nov 24, 2025
Clarivate Launches Derwent Patent Monitor to Enable Fast and Accurate Decision-Making with AI
Clarivate Plc has introduced Derwent Patent Monitor, an AI‑driven enterprise platform designed to accelerate and improve the accuracy of patent reviews for intellectual property and R&D teams. The solution automates the analysis of patentability, freedom‑to‑operate (FTO) and infringement risk, delivering...
By MarTech Series
Social•Nov 24, 2025
Build Outbound Email Infrastructure Before Crafting Copy
Build Your Outbound Email Infrastructure The Right Way 📬 Most teams obsess over copy and sequences. But none of that matters if your emails never reach the inbox. Outbound does not start with messaging. It starts with domains, inboxes, warm...
By Ryan Allis
Social•Nov 24, 2025
Email Infrastructure, Not Copy, Drives Outbound Success
Every successful outbound program begins long before the first email is ever sent. In B2B marketing, the technical groundwork — domains, inboxes, authentication, and reputation management — determines whether your carefully crafted messages ever make it to the inbox. Most...
By Ryan Allis
News•Nov 24, 2025
Technology Protects Retailers, Issuers, and Consumers From CNP Fraud
Card‑not‑present (CNP) fraud, where purchases are made without the physical card, continues to cost retailers, issuers and consumers billions worldwide. A new suite of technologies—primarily multi‑factor authentication (MFA) embedded in banking apps and tokenization of card data—are being deployed to...
By Marketing Tech News
Social•Nov 24, 2025
Prioritize Contribution Margin over Chasing Larger Revenue Numbers
Friendly reminder as you go into this week. Don’t lose profitability to see a bigger number on your dashboard. Focus on your contribution margin and scale off of that.
By Kody Nordquist
Social•Nov 24, 2025
Give One Clear Reason to Say Yes
If your conversion rate is low, give consumers: • Clear value. • Believable support. • An obvious next step. All that you need is one reason to say yes.
By Kody Nordquist
News•Nov 24, 2025
LCPC AI Announces Renewed Focus on Smarter Decision-Making Tools Amid Digital Asset Volatility
LCPC AI said the recent turbulence in digital assets is spurring demand for more sophisticated, transparent decision‑making tools. While market prices have slipped, institutional investors remain cautiously optimistic about the long‑term outlook, prompting a search for platforms that deliver clearer...
By MarTech Series
News•Nov 24, 2025
Nativeads.ai Brings Generative AI to Power the Future of Dynamic Advertising
Nativeads.ai, a creative‑tech startup built on large language models, officially launched its generative‑AI platform that lets brands produce on‑brand display and native ads at scale. The solution offers end‑to‑end workflow automation—including AI‑driven concept generation, resizing, CTA creation, and human‑in‑the‑loop editorial...
By MarTech Series
News•Nov 24, 2025
Ecer.com Builds New Mobile B2B Marketplace Infrastructure
Ecer.com announced the launch of a new mobile‑first B2B marketplace platform designed to streamline cross‑border trade. The infrastructure leverages a cloud‑native architecture and AI‑driven matching to enable sellers and buyers to negotiate, transact, and manage logistics entirely from smartphones. Ecer...
By MarTech Series
News•Nov 24, 2025
ConversionBox: Commerce-Trained AI Platform Engineered to Improve eCommerce Conversion Outcomes
CommerceShop, a veteran eCommerce agency, unveiled ConversionBox, a commerce‑trained AI platform aimed at boosting product discovery and conversion rates for online retailers. The engine leverages data from more than 10,000 eCommerce sites that the agency has built and analyzed over...
By MarTech Series
News•Nov 24, 2025
HDR to Power Next Evolution of Mobile Video
Mobile video now accounts for 70‑80% of global data traffic, driving demand for higher‑quality streams on smartphones. Technicolor’s Advanced HDR solution, capable of up to 10,000‑nit mastering and metadata‑driven dynamic HDR‑to‑SDR conversion, is being rolled out across ATSC 3.0 broadcast and...
By MarTech Series
News•Nov 24, 2025
One Click SEO Unveils AI-Integrated Real Estate Tech Suites Powered by One Click Geo and Monkee.ai
One Click SEO announced the launch of its Custom Real Estate Tech Suites, an integrated platform that replaces legacy real‑estate software with a unified ecosystem featuring IDX listings, AI‑powered customer relationship management tools, and geo‑targeted search technology from One Click...
By MarTech Series
News•Nov 24, 2025
Sotavento Medios Expands in 2025: Launches AI-Driven ‘Go Digital’ Initiative in the Philippines and Australia
Singapore‑based digital agency Sotavento Medios announced a 2025 expansion into the Philippines and Australia, launching a CSR‑driven “Go Digital” program that will provide free, enterprise‑grade SEO and AI‑powered marketing services to 100 SMEs in each market. The rollout includes its...
By MarTech Series
News•Nov 24, 2025
Custify Introduces New AI Agents to Transform Customer Success Work
Custify has unveiled CustodyAI, an AI‑powered suite that converts customer data into actionable playbooks, concise summaries and automated workflow tasks for B2B SaaS customer‑success teams. The platform promises to slash administrative overhead, accelerate response to churn signals and enable higher‑touch,...
By MarTech Series
Social•Nov 23, 2025
New AI Agent Adds Visual Timeline to Company Research
It's shipping Sunday! (Not all days are Shipping Sundays for me -- but today is). As you may recall, a few weeks ago, I launched a simple but super-useful (at least for me) AI agent called CompanyResearch .ai The premise is...
By Dharmesh Shah
News•Nov 23, 2025
The Potential of MarTech Isn’t the Dots—It’s the Connections That Complete the Vision
Douglas Karr argues that the real power of MarTech lies not in the sheer number of platforms (the "dots") but in the connections that stitch data, events, and identities into coherent customer journeys. He highlights how most digital transformations underinvest...
By Martech Zone Interviews
Social•Nov 23, 2025
Plan Now: Top B2B Sales Conferences for 2026
It's hard to believe that 2026 is just around the corner. If you're thinking about hitting up any sales conferences next year, now's the perfect time to start planning. My team and I have put together a solid list of the...
By Pam Didner
Social•Nov 23, 2025
Get My Proven AI Marketing Blueprint for Brand Growth
Want to see exactly which tools I use to turn digital brands into growth engines? I'm dropping my complete AI marketing blueprint - the same one that's generated millions for my clients. No fluff. No theory. Just the exact playbook. Drop a 🔥...
By Juntae DeLane
News•Nov 23, 2025
Is Your Bloated B2B Website Disqualifying Leads?
The post argues that a B2B website’s primary purpose is lead capture and qualification, and that excessive content, complex navigation, slow performance, and inconsistent messaging create friction that disqualifies prospects. It highlights how over‑growth leads to cognitive overload, poor page...
By Martech Zone Interviews
Social•Nov 23, 2025
Only 3 AI Tools Drive Real Marketing Results
Most businesses are drowning in AI marketing tools but starving for results. Here's the brutal truth: You don't need 47 different AI platforms. You need to know which 3 tools actually move the needle for YOUR brand. I've cracked the code for 100+...
By Juntae DeLane
Social•Nov 23, 2025
Marketing Success Depends on Conditions, Not Just Tactics
Much as we'd like it to be, marketing is not deterministic or meritocratic. Great ideas and execution often fail, and mediocre ones can thrive - the common variable is the conditions in which the marketing happens. Yet so much of marketing...
By Liam Moroney
Social•Nov 23, 2025
Alertmouse Outshines Google Alerts for Real Mentions
I am so blown away by how bad Google Alerts became. Literally only ever sent me notifications of my own projects and posts. Makes no sense. I switched to @alertmouse this year and really love it. Good examples from Nov: 1. a...
By Jay Acunzo
Social•Nov 23, 2025
Framing Determines Whether Ideas Stick or Vanish
Every idea competes for space in someone's mind. How you frame it decides whether it sticks, spreads, or disappears. That's the real work behind influence, and it's a skill worth treating seriously.
By Hiten Shah
Social•Nov 23, 2025
Strategic Questions Turn Creative Tests Into Insight
Most creative testing fails because there's no strategy behind the test. What are you trying to learn? • Which hook performs best? • Which visual holds attention? • Which CTA drives conversion? Every question asked brings you closer to the clarity that you need.
By Kody Nordquist
Social•Nov 23, 2025
AI Boom Thrives, Business Models Still Uncertain
Everyone in AI feels the same tension right now, but this piece finally names it clearly. The tech is real. The progress is real. The spending is real. The business models aren't. Not yet. This is the best breakdown I've seen of why...
By Hiten Shah
Social•Nov 23, 2025
JAMF Deal Highlights SaaS Growth’s Brutal Reality
Francisco Partners announced this week they're taking JAMF private for $2.2 billion at $13.05 per share. The headlines trumpet a "50% premium" to recent trading prices. The press releases talk about "strategic flexibility" and "accelerating growth." But here's what the...
By Jason Lemkin
Social•Nov 22, 2025
Visibility Drives Business Opportunities Beyond Vanity Metrics
Why are you on LinkedIn? The ultimate scoreboard isn't likes, it's business. But my guest Neal Schaffer suggest that visibility still matters if you want to win. - More engagement boosts your content in the LinkedIn feed - High-like posts create...
By A. Lee Judge
Social•Nov 22, 2025
Fresh, Focused AI Memory Beats Massive, Outdated Datasets
I know 'memory' is a big deal in AI — what I don't know is how >much< of it you really need to have a great AI experience. The more I learn about how our own AI Agents work, the more...
By Jason Lemkin
Social•Nov 22, 2025
Master Your Speaking Pitch – Limited Spots Available
If you're planning to pitch yourself to speak at industry events next year (or appear on more podcasts): I'm running a Pitch Challenge the 1st week of Dec to work with a small group on their pitches. You'll learn to develop,...
By Jay Acunzo