Know What's Happening in B2B Growth

Today's B2B Growth Pulse

Epicor launches Partner Community to fuel B2B ERP growth

Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.

Track, Quote, and Amplify Positive Brand Mentions
SocialJan 15, 2026

Track, Quote, and Amplify Positive Brand Mentions

Me: "our brand positioning is audience research for marketers." Google: "ha ha ha... your brand is whatever we say it is." My advice: Step 1 - monitor your search console ratio on branded terms, keeping a special eye on those...

By Rand Fishkin
Open Schema Boosts Profit‑Focused Bids and True Intent
SocialJan 15, 2026

Open Schema Boosts Profit‑Focused Bids and True Intent

What if your media bids were optimized for profit, not just conversions? And personalization actually reflected real intent, not guesswork? That’s the edge of an open schema — data that adapts as fast as your customers do. Check out Nicholas...

By Heidi Bullock
Redefining Venture Success with Court Lorenzini
NewsJan 15, 2026

Redefining Venture Success with Court Lorenzini

After steering DocuSign to a landmark IPO, former CEO Court Lorenzini launched Founder Nexus, a membership‑based platform that pairs entrepreneurs with peer mentors worldwide. The service eschews equity stakes and fees, instead using a five‑tier matching system to connect founders...

By Predictable Revenue
Replit's AI Agent Now Delivers 99% Accurate Code
SocialJan 15, 2026

Replit's AI Agent Now Delivers 99% Accurate Code

When I started using @Replit last summer, agent v1, you didn’t really know if anything you told the agent to do … would really work in practice when it created the code. You hoped. But you just didn’t...

By Jason Lemkin
AI Drives Emergent, Context‑Driven User Interfaces
SocialJan 15, 2026

AI Drives Emergent, Context‑Driven User Interfaces

The history of software is really the history of how humans interact with computers. A (partial) history of user interfaces: TUI: (Terminal User Interface): Type & Read GUI (Graphical User Interface): Point & Click MUI (Mobile User Interface): Touch &...

By Dharmesh Shah
Top 5 Features to Look for in a Vendor Portal
NewsJan 15, 2026

Top 5 Features to Look for in a Vendor Portal

Choosing a vendor portal with the right features can dramatically improve supply‑chain efficiency and vendor relationships. Key capabilities include a user‑friendly interface, secure document management, real‑time communication, customizable dashboards, and robust integration with ERP or accounting systems. These functions streamline...

By TechBullion
Silent Customers Signal Product Problems; Word‑of‑mouth Sells
SocialJan 15, 2026

Silent Customers Signal Product Problems; Word‑of‑mouth Sells

If people don't talk about your product after buying it, you have a product problem. The best ad channel is word of mouth.

By Kody Nordquist
Stop Texting Prospects—Call Them to Close Deals
SocialJan 15, 2026

Stop Texting Prospects—Call Them to Close Deals

Dear Sales Professional, If you would like to lose a ton of deals you should have closed, keep attempting to resolve concerns over text messages instead of calling the person directly and having a real conversion. Sincerely, A Friend Who...

By Marcus Sheridan
SaasRise CEO Mastermind Recaps for the Week of Jan 12 - 15, 2026
NewsJan 15, 2026

SaasRise CEO Mastermind Recaps for the Week of Jan 12 - 15, 2026

The weekly SaasRise CEO Mastermind covered a breadth of operational challenges—from account‑management hiring and development team documentation to AI adoption, investor pressure, and go‑to‑market tactics. Key takeaways include hiring account managers as "farmers" with solid base pay, prioritizing senior developer...

By SaasRise
Specialized GTM Agents Vie to Become Primary Customer Touchpoint
SocialJan 15, 2026

Specialized GTM Agents Vie to Become Primary Customer Touchpoint

This is also true with GTM agents The very best agents for sales, marketing, support, post sales can also function as strong general agents with just a bit of work That means all are going to compete with each other to win...

By Jason Lemkin
Most Companies Mismanage AI Adoption—Here's Why
SocialJan 15, 2026

Most Companies Mismanage AI Adoption—Here's Why

"You're Likely Screwing Up AI Adoption..." & more in today’s Operator Links, full post + sources in the comments.

By Hiten Shah
Former Adyen Exec Edgar Verschuur Joins Gigs
NewsJan 15, 2026

Former Adyen Exec Edgar Verschuur Joins Gigs

Gigs, a leader in embedded connectivity, has appointed former Adyen Global Head of Payments Edgar Verschuur as Head of Connectivity. Verschuur will spearhead Gigs' strategic push into local consumer plans, global roaming solutions, and enterprise connectivity offerings. The hire signals...

By Finextra
Swap Resolutions for Habits: Discipline Drives Success
SocialJan 15, 2026

Swap Resolutions for Habits: Discipline Drives Success

Instead of resolutions this year, I'm focused on habits. I don't often control the outcome, but I absolutely control the work, discipline and regularity of how I get there. This year I have four things in mind: 1️⃣ Health I...

By Matt Heinz
Turn Customer Conversations Into Decisions in 4 Weeks
SocialJan 15, 2026

Turn Customer Conversations Into Decisions in 4 Weeks

My cat has a more rigorous research process than most B2B companies (it's probly the glasses) Meanwhile, companies are treating customer research like throwing spaghetti at a wall and asking AI to help them figure out what noodles stick. Here's...

By Anna Furmanov
Sprinklr Named Innovative Products Winner in the 2026 BIG Innovation Awards
NewsJan 15, 2026

Sprinklr Named Innovative Products Winner in the 2026 BIG Innovation Awards

Sprinklr, the AI‑native Unified Customer Experience Management platform, has been named the Innovative Products winner in the 2026 BIG Innovation Awards. The honor highlights Sprinklr’s AI agents, purpose‑built to automate and optimize marketing, care, research, and commerce workflows. Executives say...

By MarTech Series
Emplifi Partners with Reddit to Fuel Actionable Industry Intelligence and Strategic Execution
NewsJan 15, 2026

Emplifi Partners with Reddit to Fuel Actionable Industry Intelligence and Strategic Execution

Emplifi announced a strategic partnership with Reddit, embedding Reddit’s Enterprise API into its Emplifi Fuel execution engine. The integration delivers real‑time, unfiltered community conversations to the platform’s AI‑powered analytics, turning raw signals into industry‑specific recommendations for retail, CPG, sports and...

By MarTech Series
KH Brokers and LaunchVector: A Transparent Comparison for E-Commerce Investors
NewsJan 15, 2026

KH Brokers and LaunchVector: A Transparent Comparison for E-Commerce Investors

KH Brokers and LaunchVector dominate the e‑commerce acquisition niche with contrasting business models. KH Brokers acts as a brokerage, delivering a high‑volume, vetted deal pipeline that has facilitated over $14 million in Flippa transactions and offers 100 % ownership at modest profit...

By TechBullion
Cadent Appoints Chief People Officer and SVP of Marketing to Accelerate Next Phase of Growth
NewsJan 15, 2026

Cadent Appoints Chief People Officer and SVP of Marketing to Accelerate Next Phase of Growth

Cadent announced two senior executive appointments: Kim Tingler as Chief People Officer and Daniella Krieger as Senior Vice President of Marketing. Tingler brings over 15 years of HR leadership in media and technology, while Krieger adds 17 years of brand...

By MarTech Series
New Metadata.io Report Finds AI Fluency Is Driving up to 3x Higher Pay and Faster Career Advancement in GTM
NewsJan 15, 2026

New Metadata.io Report Finds AI Fluency Is Driving up to 3x Higher Pay and Faster Career Advancement in GTM

Metadata.io and VPofMarketing.com released a report showing AI fluency is reshaping B2B marketing careers. While 40% of firms cut marketing headcount, AI‑fluent GTM professionals earn up to three times higher salaries and advance faster. The study finds a single AI‑savvy...

By MarTech Series
Calabrio Launches Omni Agent Intelligence to Unify Quality and Performance Across the Human and AI Agents, No Matter How the...
NewsJan 15, 2026

Calabrio Launches Omni Agent Intelligence to Unify Quality and Performance Across the Human and AI Agents, No Matter How the...

Calabrio announced Omni Agent Intelligence, a vendor‑agnostic layer built into Calabrio ONE that consolidates quality and performance data for both human and AI agents. The solution works across CCaaS, CRM, ITSM and AI platforms, delivering a single dashboard for sentiment,...

By MarTech Series
IAB Launches AI Transparency and Disclosure Framework
NewsJan 15, 2026

IAB Launches AI Transparency and Disclosure Framework

The Interactive Advertising Bureau (IAB) unveiled its first AI Transparency and Disclosure Framework, offering a risk‑based guide for brands, agencies, publishers and platforms. The model requires disclosure only when AI materially changes a consumer’s perception of authenticity, identity or representation,...

By MarTech
Where Financial Institutions Fit in the AR/AP Value Chain
NewsJan 15, 2026

Where Financial Institutions Fit in the AR/AP Value Chain

In this episode, Hugh Thomas of Javelin Strategy maps the complex AR/AP value chain and explains how banks and card networks can find sustainable roles without overreaching into procurement. He highlights successful partnerships—such as Mastercard with SAP Taulia and Visa’s...

By Payments Journal
waipu.tv Now Available On All Titan OS-Powered TVs
NewsJan 15, 2026

waipu.tv Now Available On All Titan OS-Powered TVs

Titan OS announced that waipu.tv, Germany’s leading open IPTV platform, is now available on all Titan OS‑powered smart TVs. The integration places over 300 live channels, more than 70 pay‑TV options, and a library of roughly 40,000 on‑demand titles directly...

By MarTech Series
4XROBOTS Is Gearing up in the U.S.: Brings a Familiar Industry Face to Lead the Expansion
NewsJan 15, 2026

4XROBOTS Is Gearing up in the U.S.: Brings a Familiar Industry Face to Lead the Expansion

Danish robotics firm 4XROBOTS announced a U.S. expansion focused on greenhouse automation, appointing Nick Chambers as Head of Global Market Development and Insight. The company joined the Association for Advancing Automation (A3) to forge partnerships with North American integrators and...

By RoboticsTomorrow
TNS Connects to Japan Alternative Market
NewsJan 15, 2026

TNS Connects to Japan Alternative Market

Transaction Network Services (TNS) has added a direct connection to the Japan Alternative Market (JAX), extending its market‑data infrastructure across the Asia‑Pacific region. The new link delivers JAX’s data feeds through TNS’s managed global network, offering clients low‑latency, reliable access....

By Finextra
Your Biggest Fear Signals Your Next Breakthrough
SocialJan 15, 2026

Your Biggest Fear Signals Your Next Breakthrough

I spent 16 years becoming a CRO, and then I quit to post on LinkedIn. For two years, I knew I needed to leave. Every time I got close, I found a reason to wait. Not enough savings. Not the...

By Justin Welsh
Teamwork.com: AI-Powered Client Management for Modern Agencies and Consultants
PodcastJan 15, 2026

Teamwork.com: AI-Powered Client Management for Modern Agencies and Consultants

Teamwork.com introduces an AI‑enhanced project management platform tailored for marketing agencies, consultants, and client‑facing teams. It consolidates tasks, approvals, time tracking, and resource planning into a single system, reducing fragmented communication and bottlenecks. AI‑driven workload and capacity tools help managers...

By Martech Zone Interviews
Rich Messaging Channels Emerge as Solution to £27 Billion Burden of Returns Faced by UK Retailers
NewsJan 15, 2026

Rich Messaging Channels Emerge as Solution to £27 Billion Burden of Returns Faced by UK Retailers

UK retailers face over £27 billion annual cost from product returns, a strain amplified after the holiday season. Infobip highlights Rich Communication Services (RCS) and WhatsApp as tools to curb returns by delivering rich media, personalized post‑purchase support, and in‑app return...

By MarTech Series
Mitel Announces Enhanced Global Partner Program to Drive Shared Success in the Hybrid Communications Era
NewsJan 15, 2026

Mitel Announces Enhanced Global Partner Program to Drive Shared Success in the Hybrid Communications Era

Mitel unveiled an enhanced Global Partner Program that unifies its partner ecosystem under a points‑based framework, offering higher discounts, retention incentives, and new specialization recognitions in verticals and AI. The program builds on the 2025 partner experience improvements and aims...

By MarTech Series
AI Agents Need a GTM Specialist, Not Just Sales Teams
SocialJan 15, 2026

AI Agents Need a GTM Specialist, Not Just Sales Teams

"You can't just hand an AI Agent to the sales team or marketing team to deploy. Not if they don't have the skills to implement the agent, train it, manage it." with @kylecnorton CRO @kylecnorton "You have to find that GTM...

By Jason Lemkin
Kevel Welcomes Ad Tech and Retail Media Veteran Jaclyn Nix as Chief Operating Officer, Accelerating Retail Media Innovation
NewsJan 15, 2026

Kevel Welcomes Ad Tech and Retail Media Veteran Jaclyn Nix as Chief Operating Officer, Accelerating Retail Media Innovation

Kevel, a leading retail‑media technology provider, announced the appointment of Jaclyn Nix as chief operating officer. Nix arrives with more than 18 years of digital‑marketing experience and a record of launching over 40 retail‑media programs. Her hire coincides with Kevel’s...

By MarTech Series
How You.com 10x’d MQLs with Multithreaded Marketing
NewsJan 15, 2026

How You.com 10x’d MQLs with Multithreaded Marketing

You.com pivoted from a consumer search engine to an AI‑search infrastructure provider and overhauled its go‑to‑market strategy under CMO Kady Srinivasan. By segmenting prospects into AI natives and AI laggards and adopting a multithreaded marketing model, the company increased marketing‑qualified...

By SaaStock
Limelight Inc. Launches New Programmatic Optimisation Tool
NewsJan 15, 2026

Limelight Inc. Launches New Programmatic Optimisation Tool

Limelight Inc. has unveiled the Adaptive Rules Centre (ARC), a rules‑based toolkit that automates inventory curation on its white‑label programmatic platform. Early adopters reported revenue lifts exceeding 300% and fill‑rate gains of more than 900% when ARC is active. The...

By MarTech Series
Highwire and The Bliss Group Unite to Build The Modern Marketing and Communications Partner for Innovative, High-Growth Organizations
NewsJan 15, 2026

Highwire and The Bliss Group Unite to Build The Modern Marketing and Communications Partner for Innovative, High-Growth Organizations

Highwire announced the acquisition of The Bliss Group, creating a combined strategic marketing and communications agency. The new entity brings together more than 250 professionals across North America and an AI-forward technology stack to deliver integrated, insight-driven campaigns. Bliss CEO...

By MarTech Series
New Report From Meltwater and We. Communications Reveals 90% of PR Teams Are Integrating Generative AI Into Their Workflows
NewsJan 15, 2026

New Report From Meltwater and We. Communications Reveals 90% of PR Teams Are Integrating Generative AI Into Their Workflows

Meltwater and We. Communications released their inaugural State of PR Report, surveying over 1,100 communications professionals worldwide. The study finds that more than 90% of PR teams have incorporated generative AI into daily tasks such as drafting releases, content optimization,...

By MarTech Series
Match GTM Playbooks to Your Revenue Stage
SocialJan 15, 2026

Match GTM Playbooks to Your Revenue Stage

Good GTM isn’t about copying playbooks. It’s about knowing which playbook applies at which revenue stage. That’s why lists like this are useful if founders read them correctly: • Early stage → clarity beats scale • Mid stage → alignment...

By Krista Mollion
Shift Feedback From Self to Helping Others to Build Trust
SocialJan 15, 2026

Shift Feedback From Self to Helping Others to Build Trust

Most managers avoid feedback because it feels uncomfortable. On the Duct Tape Marketing Podcast, Ashley Herd and I talk about shifting feedback away from yourself and toward the person you want to help. That is how trust is built. Tune in-> https://t.co/elDGv0XGYO

By John Jantsch
Aon Expands Data Center Insurance Program to $2.5bn
NewsJan 15, 2026

Aon Expands Data Center Insurance Program to $2.5bn

Aon announced a $1 billion expansion of its Data Center Lifecycle Insurance Program, raising total capacity to $2.5 billion. The program, launched in 2025, bundles construction, cyber, cargo and operational risks into a single multi‑line solution for data‑center projects from build‑out to...

By Fintech Global
Instant Outbound: AI Finds Ready Buyers, Books Meetings
SocialJan 15, 2026

Instant Outbound: AI Finds Ready Buyers, Books Meetings

Clodo (@ClodoAI) is the Vibe GTM. Execute your outbound at the speed of thought. Clodo finds prospects who want to buy now & automates personalized campaigns to get meetings booked. https://t.co/l7pajZ2yis

By YCombinator
VC Breakfast Traditions Fade in the AI Era
SocialJan 15, 2026

VC Breakfast Traditions Fade in the AI Era

Back in the day, folks talked about Sand Hill VCs going to Bucks and doing deals over breakfast But the hipper VCs were in Palo Alto. And they did breakfast at Il Fornaio Another one that couldn’t make it in...

By Jason Lemkin
Salesforce vs Veeva - the Game's Afoot and the Life Sciences Battleground Is Hotting Up!
NewsJan 15, 2026

Salesforce vs Veeva - the Game's Afoot and the Life Sciences Battleground Is Hotting Up!

Salesforce has intensified its assault on the Life Sciences market, claiming more than 100 customers have migrated from Veeva to its new Life Sciences Cloud. The company touts a $4.7 billion ARR opportunity and highlights its AI‑driven, agentic platform as a...

By Diginomica
Copy Shopify’s Checkout, Boost Conversions by 13%
SocialJan 15, 2026

Copy Shopify’s Checkout, Boost Conversions by 13%

Turns out just copying Shopify works. Made our AppSumo cart and checkout pages more similar ro them. Improved conversion 13.01%. https://t.co/dSwVWHYMW4

By Noah Kagan
Even Churned Customers Keep Watching; Notice Their Return
SocialJan 15, 2026

Even Churned Customers Keep Watching; Notice Their Return

Churned customers don’t disappear. They always come back to check on you. The question is whether you notice… https://t.co/2uqVT1n4Q9

By Adam Robinson
CyrusOne Announces Robert Johnson as New Chief Business Officer
NewsJan 15, 2026

CyrusOne Announces Robert Johnson as New Chief Business Officer

CyrusOne announced Robert Johnson as its new Chief Business Officer, tasked with overseeing performance, operations, revenue management, and asset utilization of its U.S. data center portfolio. Johnson brings over two decades of experience from Ericsson, Siemens, HPE, and CSC, where...

By MarTech Series
Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers
NewsJan 15, 2026

Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers

Amplitude announced the acquisition of InfiniGrow, an AI‑powered marketing analytics startup, to embed revenue‑focused analytics into its product suite. The deal expands Amplitude’s AI vision by making session‑based analytics a core feature and delivering forecasting, what‑if analysis, and budget‑allocation tools....

By MarTech Series
LinkedIn Automation Update Helps Sales Teams Scale Outreach Without Losing Message Quality
NewsJan 15, 2026

LinkedIn Automation Update Helps Sales Teams Scale Outreach Without Losing Message Quality

LinkedIn remains a primary channel for B2B prospecting, yet rising buyer expectations have exposed the limits of blunt, high‑volume automation. Sales organizations now demand outreach that arrives at the right moment, references recent buyer activity, and feels conversational rather than...

By MarTech Series
Golpo AI Unveils Redesigned Interface and Powerful New Video Creation Features
NewsJan 15, 2026

Golpo AI Unveils Redesigned Interface and Powerful New Video Creation Features

Golpo AI, the Stanford‑originated, Y Combinator‑backed video platform, launched a major product update that overhauls its user interface and adds three new capabilities. The redesigned UI promises faster, more intuitive navigation from content upload to export, reducing the learning curve for...

By MarTech Series
Evertune Launches Shopping Intelligence to Track Brand Visibility in AI-Powered Product Recommendations
NewsJan 15, 2026

Evertune Launches Shopping Intelligence to Track Brand Visibility in AI-Powered Product Recommendations

Evertune launched Shopping Intelligence, a feature that tracks how AI models like ChatGPT surface product recommendations and turns that data into actionable brand insights. It provides metrics such as Shopping Visibility, Shopping Trigger Rate, pricing comparisons, and retailer performance, showing...

By MarTech Series
Voxel CEO, Vernon O’Donnell, to Speak at EHS Management Institute Event on Securing Buy-In From AI-Driven Safety
NewsJan 15, 2026

Voxel CEO, Vernon O’Donnell, to Speak at EHS Management Institute Event on Securing Buy-In From AI-Driven Safety

Voxel, a computer‑vision AI firm, announced that CEO Vernon O’Donnell will speak at the invite‑only EHS Management Institute event in New Orleans, Jan 25‑27 2026. His session, “From Pilot to Practice: Securing Buy‑In with AI‑Driven Safety,” will focus on rapid implementation, domain...

By AiThority