Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
How Customer Experience Promises Threaten Manufacturer Growth
Manufacturers are losing large accounts not because of product flaws but due to a gap between the customer‑experience promise and the ability to deliver it consistently across sites. Inconsistent handoffs, siloed operations, and unclear terminology erode trust, leading to attrition during renewal cycles. The article argues that predictable patterns—such as misaligned sales promises and operational execution—can be mitigated by building systems that intentionally support the promised experience. Companies that embed CX into their operational model see higher retention and margin protection.
Tiny AI-Driven Teams Can Achieve $10M ARR Per Employee
An ex-AWS, Google, and Oracle exec who spent 25 years inside the biggest tech companies in the world is about to try to break the autonomous business thesis. live. no script. no softballs. Jason Napieralski built and scaled departments of...
Specialize or Fail: Outbound Success Requires Niche Expertise
I showed more, there was no more. Here’s why all people selling outbound sound like this… 1. They sell to everyone 2. Because of 1 their services are undifferentiated 3. They try to solve this problem with attention hacks and...
WBRs vs QBRs
Weekly Business Reviews (WBRs) and Quarterly Business Reviews (QBRs) serve distinct purposes in RevOps. WBRs are operational, short‑term check‑ins that surface pipeline health, at‑risk revenue, and execution friction. QBRs are strategic, quarterly deep‑dives that explain performance trends, diagnose root causes,...
Research Before Calls: Stand Out From Bad Sales Reps
Bet - The prospect joining your call, has experienced some awful sales reps before. Reps who don't understand their business, know how they make money, or even pronounce their name right. Unfortunately, the bar is very low in sales. You need to set...
Set Clear KPIs First to Track Influencer ROI
#25Tips to Help You Select a B2B #SocialMedia Influencer Number 19. Define clear KPIs upfront to measure campaign success. Performance metrics are essential for tracking ROI. 📊📈 #MeasureSuccess https://t.co/CeFLuMSwYi
Pentagon Awards New Defense Contract to Palantir, Supercharging Its Government B2B Pipeline
The Pentagon has awarded Palantir Technologies a new multi‑year defense contract, the terms of which were not disclosed. Palantir executives say the deal will markedly expand its government B2B pipeline, adding to a 60% year‑over‑year growth in defense revenue and...
Trust-Led Growth Dominates 2026, but Many Remain Manual
Heads up, CROs & GTM Leaders: “Trust-Led Growth” is the battle cry for 2026. But most of you are still trying to manual your way through it by @Timothy_Hughes https://t.co/rl93jz7QM6 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement
GTM 42 | When Dashboards Divorce the P&L
In this episode of GTM Vault, Rowan Thonkin, CMO of Planful, explains why go‑to‑market (GTM) dashboards often diverge from financial reality as companies scale, pinpointing the CRM as the root cause of misaligned metrics. He highlights early warning signs such...
Sellvia Market Unveils Mobile‑First Seller Support to Boost First‑Time Entrepreneurs
Sellvia Market rolled out a dedicated, phone‑first seller support infrastructure aimed at first‑time online merchants with limited technical skills and capital. The new system, built around SMS‑based growth managers, targets the 30‑60‑day make‑or‑break window that drives early business abandonment.
Authenticity Outperforms Volume in B2B Social Selling
The Signal in the Noise: Why Authenticity Beats Volume in a B2B World by @Timothy_Hughes https://t.co/R9Dh5IspY2 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
Venture Global Locks in 20‑Year LNG Supply Deal with Hanwha Aerospace, Expanding B2B Pipeline
Venture Global announced a 20‑year liquefied natural gas (LNG) supply agreement with South Korea's Hanwha Aerospace, adding a multi‑billion‑dollar revenue stream to its B2B portfolio. The deal comes as global energy markets tighten and corporate investors recalibrate cross‑border policies.
Sydney Sloan to Reveal AEO/GEO GTM Secrets
Engineering Tailwinds Show Announcement: Surprise guest #1: Sydney Sloan . She is going to talk one of the hottest topics in GTM: AEO/GEO. Every startup needs to see this. Link to the event in the comments. Another surprise guest announcement...
Combine Sales and Marketing to Scale GTM Profitably
I think something weird has happened in 2026 for Founder-led GTM. Founders forgot that Sales + Marketing builds a scalable Go-To-Market machine. Sales is 1on1. Outbound Cold Emails? 1on1 (yes, even if you're spraying and praying to 15,000 prospects that don't know you). Marketing...
Super Micro Co‑Founder Arrest and $2.5B Nvidia Chip Smuggling Hit Stock 33%
Super Micro Computer Inc. saw its shares plunge 33% after co‑founder Yih‑Shyan “Wally” Liaw was arrested on federal charges alleging a $2.5 billion scheme to smuggle Nvidia AI servers to China. The indictment revives earlier SEC investigations and threatens the company’s...
Stop Cold Emailing: Target Site Visitors for 10% Conversions
COLD EMAIL IS DEAD. People doing outbound right now are only sending more emails to fix the exact problems that sending more emails caused. We went the other direction. Our campaign is dead simple: Someone lands on RB2B(.)com We identify them And we send an...
Generic Claims Reveal Positioning Debt and Slow Sales
Ask a company what they do—and you’ll know in 10 seconds if their positioning is weak. Marketing answers first. Usually something like: “We provide an AI-powered platform that helps companies unlock operational efficiency and drive innovation.” Fine. Then I ask:...
Circles and Huawei Team Up to Deliver AI‑Native Telecom Solutions Globally
Circles and Huawei have signed a strategic collaboration to jointly deliver AI‑native digital telecom solutions for operators worldwide. The partnership blends Huawei's network and cloud infrastructure with Circles' digital BSS SaaS platform, promising faster service innovation and new monetization pathways...
Paid Ads Tax Defensibility; Build Cheaper Scalable Growth Channels
lots of AI cos starting to experiment with paid marketing so here’s my take: Paid acquisition is a tax on your product's defensibility. the moment you can't out-spend the incumbents and competitors, you die. build channels that get cheaper as you...
CBIZ Teams with CereTax to Offer End‑to‑End Sales & Use Tax Solution for B2B Enterprises
CBIZ announced a strategic partnership with API‑first tax automation provider CereTax to deliver an end‑to‑end sales and use tax compliance platform for B2B clients. The collaboration blends CBIZ’s advisory and managed‑compliance services with CereTax’s transparent engine, aiming to speed implementations...
TitanX Acquires FrontSpin in Eight‑Figure Deal to Bolster Phone‑Led GTM
TitanX announced an eight‑figure acquisition of FrontSpin, adding the power‑dialer’s enterprise‑grade call deliverability to its Phone Intent platform. The deal creates a unified precision engine for phone‑centric B2B sales, promising connect rates of 20‑30% versus the industry norm of about...
Twitter’s Twentieth: It’s Complicated
Forrester research shows social media is now the second most meaningful source of information for B2B buyers, trailing only generative AI search tools. The article marks Twitter’s 20‑year anniversary, highlighting how its real‑time publishing created “now moments” that transformed brand...
Apollo.io Acquires Pocus to Forge AI‑Native GTM Operating System
Apollo.io announced the acquisition of revenue‑intelligence startup Pocus, integrating AI‑driven signal analysis into its existing sales‑engagement suite. The deal, whose financial terms were not disclosed, expands Apollo's reach to over 600,000 companies and positions it as a single‑pane GTM operating...
Embridge Consulting Named Exclusive UK Public Sector Reseller for Unit4 in Five-Year Agreement
Embridge Consulting has been appointed the exclusive UK public‑sector reseller for Unit4 under a five‑year agreement. The deal pairs Unit4’s AI‑enabled, people‑centric ERP platform with Embridge’s Business Transformation as a Service (BTaaS) delivery model to accelerate finance and HR modernization...
Cutting Through the M&A Hype: Priorities for Channel Leaders in 2026
The cybersecurity sector’s consolidation wave—highlighted by Google’s $32 billion acquisition of Wiz, Palo Alto Networks’ $25 billion purchase of CyberArk, and CrowdStrike’s dual buys of Seraphic Security and SGNL—has created a noisy environment for channel partners. While the deals signal market strength,...
How Smart GovCons Increase Win Probability Before the Draft RFP Drops
Government contractors are shifting from post‑RFP hustle to disciplined pre‑RFP marketing, embedding capture, business development, and proposal teams months before a draft solicitation appears. By monitoring agency signals such as RFIs, industry days, and policy trends, firms craft win themes...
What Are the Best AI SMS Platforms for Mortgage Lenders?
Mortgage borrowers choose lenders who respond fastest; SMS offers rapid, non‑intrusive follow‑up. AI‑driven SMS platforms can instantly reply, qualify, and route leads, reducing manual effort and compliance risk. The guide highlights Meera as the top purpose‑built solution, while Twilio, Salesforce,...
Measure AI Token Spend or Lose Competitive Edge
“If your $500K engineer isn’t burning $250K in tokens, something is wrong.” Most people think it doesn’t apply to them. It does. All knowledge work will consume tokens. If your competitors are using these abilities and you’re not, you are hurting...
If Email Revenue <20%, You’re Missing 11 Essential Flows
Pull your email dashboard right now. What % of total revenue is coming from flows? If it's under 20% you built your launch setup and stopped. There are 11 total flows everyone needs to run 🧵
Recycle Coach Partners with Bartec Municipal Technologies
Toronto‑based Recycle Coach announced its UK expansion by partnering with Bartec Municipal Technologies, a software provider serving roughly one‑third of British councils. Bartec will act as the distribution channel, integrating Recycle Coach’s resident‑facing engagement platform with Bartec’s operational waste‑management suite....
Forescout Reports Strong Growth and Profitability in FY2025
Forescout Technologies reported robust FY2025 results, adding over 230 net new customers and closing 58 deals worth $1 million or more, a 26% increase year‑over‑year. Revenue growth was strong across financial services (up 25%) and healthcare (up 24%), while gross dollar...
Uber Commits Up to $1.25 B to Rivian for 10,000 Robotaxis, Targeting 25 U.S. Cities by 2031
Uber announced a multi‑year commitment of up to $1.25 billion to purchase 10,000 Rivian R2 electric robotaxis, with an option for 40,000 more. The first vehicles will roll out in Miami and San Francisco in 2028, and the fleet could reach 25...
MLB Teams with Polymarket and CFTC to Guard Baseball’s Prediction Market Future
Major League Baseball announced a partnership with prediction‑market platform Polymarket and a memorandum of understanding with CFTC Chair Michael S. Selig. The deals give Polymarket exclusive rights to MLB branding and data while establishing a joint integrity framework with federal...
AI‑Generated Competitor‑Alternative Pages Drive SEO Traffic
I built a skill for Claude Code that creates competitor comparison and alternative pages that rank in search and convert visitors. You give it a competitor name and it builds the full page — "Best [Competitor] Alternatives" with a feature comparison...
Turn Truck Sightings Into Sales Leads With AI
I keep an index card on my desk and write down the names of trucking companies I see out my window... (Yes, it's weird) I now use @claudeai and @ZoomInfo's MCP integration to help. Let me explain. Every time I pass a...
The Anatomy of a Well-Designed Rebate Program
Rebate programs are a cornerstone of B2B pricing, with 78% of companies employing them, yet only 9% can clearly measure ROI. A well‑designed program hinges on four pillars—eligibility, tiered rewards, performance metrics, and governance. Clear eligibility rules focus incentives on...
XTransfer CSO Highlights AI‑Powered Compliance and 300% African Growth at Rwanda FinTech Forum
XTransfer’s chief strategy officer Neil Ni addressed the Inclusive FinTech Forum 2026 in Kigali, unveiling a self‑developed AI model, TradePilot, and announcing more than 300% growth in Africa during 2025. The remarks underscored the firm’s push to modernise cross‑border B2B payments,...
The 7 Boring Openclaw Workflows Businesses Actually Pay For
The post argues that OpenClaw’s paying customers aren’t chasing autonomous, self‑improving AI swarms but rather simple, repeatable workflows that run reliably every day. It lists lead follow‑ups, inbox triage, support routing and similar tasks as the real revenue drivers. A...
AI Search Rewards Specific Answers Over Domain Authority
I continue to see major differences between AEO and traditional SEO. Here's a perfect example of something that just happened: One of my companies launched a hyper-targeted "Best of" post for our niche. Within 48 HOURS, a large franchise found...
Prioritize Fresh Creative, Precise ROAS, and Margin‑based Budgeting
You don’t need weekend plans. You NEED to: • Launch net-new creative concepts (not iterations) • Pull your 7-day ncROAS, not blended • Spend 7-10x AOV before killing a creative • Move losing ads into a Zombies campaign • Audit your creative angles, not just...
ContinuumGlobal Partners with Inbox Monster
ContinuumGlobal has teamed up with Inbox Monster to embed the latter’s email rendering and quality‑assurance tools into its Smart Marketing Engine. The integration lets marketers create thousands of personalized email variations and instantly preview how each will display across more...
AI Agents Cut $27K Role to $200, Boost Output
I replaced a $27,000/month role with 4 AI agents. The output didn't drop. It went up. We're now averaging 85,000 views per X post. The AI agents run 24/7. Total cost: $200/month. That's a 135x cost reduction. I'm not sharing this to be cruel....
B2B Marketing Meets Generative AI in Smart Conversations
Smart Conversations by Ian Howells: A Must-Read Book on Where B2B Marketing Strategy Meets Generative AI https://t.co/UnC81GtcYd
Emporix and ACR Deploy AI-Driven Commerce Automation – Reducing B2B Order Processing Time by Up to 87%
Emporix has deployed an AI‑driven orchestration layer for ACR that automatically reads, validates and processes PDF purchase orders. The solution slashed average order‑processing time from roughly eight minutes to under one minute, an 87% reduction, and lowered error rates. Implementation...
Loyalzoo Unveils Integrated CRM and Advanced Loyalty Functionality for New MX™ POS Smart Terminals
Digital loyalty specialist Loyalzoo has partnered with POS provider Priority to embed its CRM directly into the new MX™ POS terminals. The built‑in solution gives merchants immediate access to customer data, AI‑powered segmentation and tiered loyalty programs without separate installations....
Snapshot and MindsDB Announce Strategic Partnership to Deliver AI‑Powered Solutions for the NetSuite Ecosystem
Snapshot, a NetSuite consulting firm, and MindsDB, an AI platform, have formed a strategic partnership to embed AI‑driven conversational analytics into the NetSuite ecosystem. The collaboration leverages MindsDB’s Enterprise AI engine and Snapshot’s ERP data expertise to deliver predictive models,...
Shein: ‘More than Six Hundred Sales Partners in Germany’
Shein reports more than six hundred German retailers have joined its marketplace, part of a broader network of thousands of sales partners across Europe. The Chinese fast‑fashion platform is leveraging new software integrations and a large logistics hub in Poland...
208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand
In this episode, CMO Lisen Zethraeus of Stratsys discusses how the company leverages its internal subject‑matter experts to become the public face of its brand, especially in the complex GRC and ESG space. She explains the dual‑track thought‑leadership strategy that...
JPMorgan Payments and Mastercard Roll Out Virtual B2B Card Across Europe
JPMorgan Payments and Mastercard have launched a joint virtual B2B card platform in Europe, extending the bank’s North‑American digital‑card suite to the continent’s second‑largest payments market. The service targets sectors such as travel, insurance, healthcare and commercial real‑estate, promising faster,...
Fortinet Refocuses Partner Program to Meet Changing Customer Lifecycle Needs
Fortinet is overhauling its Engage Partner Program to prioritize the customer lifecycle rather than pure sales transactions. The revamped structure rewards channel partners for expertise, services, and long‑term engagement across design, deployment, and operation of Fortinet’s security platform. Initial sales...