Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
National Tiles Transforms Its Business With a Unified Data Foundation From Domo and Snowflake
National Tiles, a leading Australian tile and timber retailer, has implemented a unified data architecture using Domo and Snowflake. The new platform consolidates disparate systems into a secure, governed data foundation, delivering real‑time insights to over 500 employees. It has enabled the creation of more than 50 custom applications that automate safety, compliance and operational workflows. The retailer is now leveraging this AI‑ready environment to explore predictive inventory allocation and other machine‑learning use cases.
wsup.ai Announces Launch of Next-Generation AI Character Platform
wsup.ai has launched a next‑generation AI character platform that merges conversational AI, storytelling, and creator‑driven publishing into a single ecosystem. The service lets users chat with persistent AI personas, generate images with free daily credits, and build comics or visual...
SaaStr 837: 10 Things To Do Right Now to Become AI Native with Filevine's CEO & Founder
Ryan Anderson, CEO of Filevine, outlines how his legal‑tech SaaS transformed into an AI‑native business, now earning more new revenue from AI than its core platform. He emphasizes tearing down legacy systems, turning data into contextual AI assets, restructuring architecture...
Nutshell’s Ai Agent Marketplace Is Here to Save You Time and Keep Moving Deals Forward
Nutshell has launched an AI Agent Marketplace that embeds purpose‑built agents directly into its CRM and marketing automation platform. The agents handle tasks such as call transcription, email drafting, pipeline design, research enrichment, and real‑time reporting, promising to shave minutes...
Blackbaud Welcomes 12 Innovative Startups to Its Social Good Tech Accelerator
Blackbaud announced its January 2026 Social Good Startup Program cohort, welcoming twelve AI‑driven startups that aim to modernize fundraising, grantmaking, ESG compliance, and donor engagement for nonprofits. The accelerator highlights Blackbaud’s commitment to diversity, with 61 percent of founders coming from traditionally...
As Professional Hair Care Grows in US Retail and E-Commerce, Davines Bets on Old-School Salons
Davines Group defied a declining U.S. salon‑product market, posting a 42% increase in professional hair‑care sales through salons from 2019 to 2024 and surpassing $350 million in revenue in 2025. While overall salon sales fell 3% in the first half of...
Claude Code Accelerates Business Development with Game‑Like AI
Claude Code for real business growth: • Accelerated Development: How I built systems in a few days that previously required an entire development team. A Google engineer mentioned Claude Code built something in an hour that took her team a year. •...
AI Generates Full GTM Plans, Redefining Marketing Jobs
If Claude Code can draft an ENTIRE GTM plan for you that's basically 95% there, what happens to most marketing roles? In here, we have podcast/YT ad scripts. We have event definitions for analytics. We have full funnel e-mail sequences. We have outbound e-mail...
GrowthRise Mastermind Recap Jan 13, 2026
During the Jan 13 GrowthRise Mastermind, B2B marketing leaders tackled three core challenges facing early‑stage AI‑CRM startups. The group advised shifting initial demand generation to Meta and YouTube, using broader industry keywords instead of low‑volume AI terms on Google Search. They...
Crafting Persuasive Business Cases for Enterprise AI Investments
Building a Compelling #Business Case for Enterprise #Tech Purchases by @antgrasso #ArtificialIntelligence #MachineLearning #ML #Technology https://t.co/XrEbwTQBTW
AI Can Now Draft Complete GTM Plans Instantly
Claude Code literally drafted us an entire GTM plan for ClickFlow. I mean, just look at this one-shotted onboarding e-mail copy. Legit. How does this not just happen across the board for every role? The world is going to look very different...
Should Your Sales Team Be on Social Media? A Strategic Evaluation of Modern Social Selling vs Automated Outreach
The piece argues that sales teams must move beyond the binary of “on or off” social media to a disciplined, value‑first approach. It contrasts high‑volume, automated outreach—characterized by generic DMs and template pitches—with meaningful social selling that listens, contributes insight,...
AI Fluency Code Red: Master Claude Code in Six Months
Claude Code is a seminal moment. So much so that we're requiring the @singlegrain team to be proficient with it within the next 6 months. E-mail I sent today: Hi all, I didn’t get to fully land my message during the all-hands...
Original Content Drives AI Prompt Influence, Not Vendor Replication
HOW do vendors influence AI prompt results? #sponsored Gary Nugent , CEO of Informa TechTarget says THIS is the top question customers are asking. Full convo here: https://bit.ly/44hmmEc As buyers turn to AI, visibility and influence comes down to original...
Always-On Retail: How MVNOs Are Solving the Multi-Location Connectivity Challenge
Retailers face costly network outages, with Gartner estimating $5,600 lost per minute, and 81% experiencing POS downtime annually. Traditional wired broadband can take weeks to install, delaying store openings and offering limited redundancy. Full‑service Mobile Virtual Network Operators (MVNOs) like...
Timing Beats Tactics: Offer Success Depends on When
Most marketers copy tactics, few study timing. • A good offer at the wrong time: crickets. • A weak offer at the perfect time: record sales. It’s not just what you say, it’s when you say it. Timing is leverage.
Prioritize Share of Voice Over Short‑Term ROI
Companies are very quick to ask if marketing is getting enough return from its budget, but rarely ask if that budget is doing enough to maintain a presence in the market. When marketing is judged on the short-term efficiency of...
DXC Strengthens Alliance with SAP as a RISE with SAP Validated Partner
DXC Technology has been confirmed as a RISE with SAP Validated Partner, joining a select group recognized for deep SAP expertise and proven cloud migration experience. The firm boasts the industry’s largest SAP Business AI consulting team—2,200 specialists across 37...
Testing Daily Signals to Boost Operator Decision Speed
For 11 years, I’ve sent a weekly newsletter. Five hundred seventy-two issues built around links people consistently tell me they actually read. That cadence works. I’m keeping it. But frequency isn’t the same thing as usefulness. A lot of operator...
Prioritize the Right Platform, Don’t Spread Yourself Thin
Important Reminder for All Marketers: 👇 Yesterday I was chatting with a client (boat retailer) that told me they wanted to focus more on their LinkedIn efforts. My response: Why would you put your energy on a B2B platform when...
Avalon GloboCare Regains Compliance with Nasdaq Stockholders’ Equity Requirement, Launches Marketing for Automated Generative AI Video Platform
Avalon GloboCare Corp. announced it has regained compliance with Nasdaq’s minimum stockholders’ equity requirement, cancelling a pending hearing and keeping its shares listed on the Nasdaq Capital Market. The company highlighted its strengthened financial position and renewed focus on long‑term...
Formatting Numbers for Fluency Boosts Recall
Does something look off about this phone number? Or does something seem really right? Usually we see the last 7 digits break into a group of 3, followed by a group of 4. But here, they break into a group...
FirstComm Launches AscendOne, A Unified UC + CC + AI Platform Transforming Business Communications
FirstComm unveiled AscendOne, a unified communications platform that combines voice, messaging, video meetings, contact‑center functions and AI‑driven productivity tools into a single cloud solution. The platform runs on Intermedia Intelligent Communications’ AI‑enhanced infrastructure, offering 99.999% uptime and 24/7 U.S. support....
Customer Research Sells; Product Research Builds
I'm noticing confusion in b2b around customer research - we think we're doing customer research ( ✅ ) but in reality it's usually just product research 🙈 (to improve the product) Product research asks: "How do we improve our features?"...
Make Your Customer the Hero, Not Your Pitch
You should never try to make yourself, your company, or your product look too good in your presentations. This is a classic mistake. Because you are not the hero. Your company is not the hero. Your product is not the...
Sofa Club Hires Paul Brennan as Managing Director
Sofa Club has appointed former Marc Jacobs executive Paul Brennan as its managing director. Brennan, who previously held senior roles at Yoox Net‑A‑Porter, Browns, John Lewis and most recently JW Anderson, will lead the brand’s UK expansion. The hire aligns...
Build Business Pipelines Like Making Genuine Friendships
The process of building pipeline and winning new business is very similar to making a new friend. You typically don't just cold call someone in your neighborhood and ask if they want to get beers. But, if you're motivated, you...
Boostr and Passendo Announce Strategic Partnership to Unify Ad Management for Publishers’ High-Value Email Inventory
Boostr, a unified ad‑management platform, has partnered with Passendo, an email‑ad serving specialist, to bring newsletter inventory into a single workflow. The integration links Boostr’s OMS and CRM tools with Passendo’s dedicated email server, creating a consolidated view of display,...
Zip Launches Enterprise Transformation Office, Tapping Former Fortune 500 CPOs to Guide Procurement Leaders Through AI-Era Change
Zip has unveiled an Enterprise Transformation Office (ETO) staffed by former Fortune 500 chief procurement officers to help customers modernize procurement with AI. The team, led by former Discover senior director Jason Moore, includes veterans from UnitedHealth Group, MGM Resorts,...
Pipeline360 Launches Ads360, Redefining B2B Advertising as a Measurable Demand Engine
Pipeline360 unveiled Ads360, an AI‑driven B2B advertising platform that ties media spend directly to demand and pipeline outcomes. The solution combines audience intelligence, cross‑channel activation and full‑funnel measurement into a fully managed service. Powered by the Navi360 engine, Ads360 delivers...
First 1:1 Project Delivers Best Sales Call Ever
My client pitched using his new ownable idea for the first time. Best sales call he’s EVER had. (And he runs a $1M+ agency) This is the first 1:1 client project work I’ve done in 7 years. And I’ve gotta say, after...
VdoCipher Addresses Scalability & Interactivity Challenges in Live Streaming
VdoCipher has launched a live‑streaming platform designed for enterprises, educators, and digital platforms that need broadcast‑grade quality at predictable costs. The service adds true DVR functionality, allowing viewers to pause, rewind, and replay up to six hours of an ongoing...
Datadobi Strengthens Global Partner Strategy Designed for Enterprises Tackling Data Governance Challenges in the AI Era
Datadobi promoted Daniel Esposito to Vice President of Global Alliances, signaling a strategic push to broaden its partner ecosystem. The company aims to empower service partners—systems integrators, MSPs, and consultancies—to deliver StorageMAP‑based unstructured data management solutions. This move addresses the...
HawkEye 360 Appoints Michael Turner as Chief Legal Officer
HawkEye 360 announced Michael Turner as its new Chief Legal Officer, effective December 2025. Turner brings over 25 years of legal and executive experience in defense technology and venture‑backed companies. Dennis Burnett will stay on as General Counsel, concentrating on...
Old PR Tactics Are Dead, Credibility Is Alive
Good Thor. I am tired of the "PR is dead" rhetoric. It's never been more important than it has in the past five years. We keep hearing: ❌ “PR is dead.” ❌ “PR is news releases.” ❌ “PR is media...
Publish Faster, Overthinking Kills LinkedIn Growth
I overthought my first 100 posts. Edited them to death. Spent hours on each one. Waited for the "perfect" moment to publish. Most of them flopped anyway. Then I started posting faster. Rougher drafts. Less editing. Just hit publish and...
Keeper Security Strengthens Atlassian Williams F1 Team’s Cyber Defenses With KeeperPAM
Keeper Security released a case study showing how its unified, cloud‑native PAM solution, KeeperPAM, fortifies the Atlassian Williams Formula 1 team’s cyber defenses. The platform delivers zero‑trust, zero‑knowledge controls, role‑based access, privileged session monitoring and automated provisioning for a globally distributed...
Implement RevCO: Systematically Connect Content to Revenue
Most companies create content, but fail to communicate its value. That's because they are running tactics rather than building a system. Businesses need a way to clearly connect and communicate how they link Content to Revenue. To make it simple,...
BlueMatrix and Perplexity Partner to Bring AI-Powered Discovery to Institutional Research
BlueMatrix, the capital‑markets content platform, has teamed with Perplexity to embed AI‑driven research discovery within its entitlement‑aware framework. The integration lets institutional investors query broker research and real‑time data using natural language while preserving compliance, attribution and data ownership. Proprietary...
Diginius Is Now a Badged TikTok Channel Sales Partner
London‑based SaaS firm Diginius has been awarded a Marketing Technology badge in TikTok’s Marketing Partners Program, recognizing its proven ability to build and optimize TikTok campaign solutions. The badge places Diginius among a select group of vendors trusted to integrate...
Temporall Launches ‘Tempo’ to Solve the AI Value Paradox: AI Intelligence for the Enterprise
Temporall unveiled Tempo, a unified AI Intelligence platform that consolidates telemetry from AI assistants, productivity suites, and HR systems into a single independent data model. The solution tackles the industry‑wide “AI Value Paradox” by directly linking AI usage to measurable...
Ad Security Trends And Threats For 2026
Ad security faces a wave of AI‑driven threats in 2026, with deep‑fake videos and voice clones poised to power more convincing scams. Phishing attacks, already at 3.4 billion emails per day, will leverage AI tools to scale and evade detection. Drive‑by...
Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing
Rakuten Advertising launched Innovation Labs, an AI‑focused collaboration hub within its Insights & Analytics portal, to speed up AI development for affiliate marketing. The platform offers AI Recommendations for advertisers to discover high‑performing publishers and AI‑driven product recommendations for publishers...
Luck Favors Those Who Keep Building, Not Waiting
I get called lucky a lot. And honestly? I have been lucky. I had savings when I quit my job. I wrote on LinkedIn before it was popular. And a wife who supported me while I figured it out. But...
Deep Product Knowledge Outweighs CEO Polish
For a long while, you probably aren't a great CEO But you know the customers The software The feature gaps The roadmap The competition How to sell it How to market it How to build it So maybe as flawed as you are You are still the best CEO
Survey Finds Optimism on Growth in 2026 Despite Cyber and Tech Risks
A new Protiviti and NC State ERM survey of over 1,500 global executives reveals strong optimism about revenue growth through 2026, with nearly 70% seeing significant opportunities despite ongoing economic, geopolitical, and technological turbulence. Leaders are shifting from risk avoidance...
AI Outperforms Average Sales Reps, Not Elite Teams
"AI can't beat the best sales teams," like CRO @owner + @kylecnorton. "No way." "But can it beat the sales folks that less hot startups hire? The 'mid pack' sales folks? The ones that never really learn the product? Yes....
Most B2B AI Features Fail; Winners Do Differently
Hot take: 90% of "AI features" shipping in B2B right now are terrible. The companies winning are doing something completely different. Come to SaaStr AI 2026 May 12-14 and learn what actually works from founders with the receipts. https://t.co/Ff7DKVt1H2
Zero‑Click Era Ends Google Discover’s Traffic Reign
The last bastion of traffic-referring platforms was Google Discover. In 2025, it too cut ~20% of referalls to websites thanks to AI summaries, lack of product investment, and users' preferences for in-app consumption. The era of web traffic is nearly gone, replaced...
Thinking in Public Drives Alignment, Not Just Polished Performance
Building in public became a performance once everything was edited. Thinking in public is what building in public looked like before polish took over. Building in public used to create shared context. Now it often creates admiration. Thinking in public...