Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
Pepco Group Posts 4.3% Q1 Revenue Growth
Pepco Group reported a 4.3 % increase in Q1 revenue, reaching €1.4 billion on a constant‑currency basis. The Pepco brand drove a 4.2 % revenue rise, while Dealz sales fell 7.7 % after operational disruptions linked to its re‑platforming. The retailer opened 51 net new stores, bringing the total to 4,410, and plans about 250 additional Pepco locations in FY26. Management highlighted a year‑on‑year gross‑margin improvement and reaffirmed its FY25 outlook.
Finseta Revenue Growth Slows to 9% as Tariff Uncertainty Weighs on FX Activity
Finseta posted £12.4 million revenue for 2025, a 9% rise that marks a sharp slowdown from the 26% growth recorded in 2024. Corporate client revenue surged 54% and now represents 57% of total sales, while high‑net‑worth individual activity fell amid tariff‑related...
Skene Raises €800k to Accelerate Software Growth via AI Agents
Skene, a Helsinki‑based product growth automation platform, closed an €800,000 pre‑seed round led by Superhero Capital with participation from NVIDIA executives. The startup’s AI agent reads a SaaS product’s source code to generate real‑time, personalized user guidance embedded in everyday...
Google Launches New Initiative to Help Indian AI Startups Scale for Enterprise Adoption
Google India has launched the Market Access Programme to help domestic AI startups scale for enterprise adoption, leveraging Google’s distribution network and access to international markets. Participants receive priority use of Google’s Gemini and Gemma model families, as well as...
US Legaltech Unicorn Harvey Is Pushing Hard Into Europe. Can It Win?
Harvey, the US legal‑tech unicorn backed by Andreessen Horowitz, EQT and Evantic, is accelerating its European push with new offices in Paris, Spain and Germany and a growing London team. The company now reports $190 m in annual recurring revenue and...
AI Accelerates Partners Turning Into Competitors by 2026
One thing that has really really accelerated the past 12 months is your partners competing with you. Expect the trend … to continue even more, and much faster, in 2026. The pace of the AI Age is leading to partners becoming competitors...
Join 250k+ B2B Leaders at SaaStr AI 2026
250,000+ B2B founders and operators in the SaaStr community. For 3 days in May, we're all going to be in the same place. SaaStr AI 2026. May 12-14. SF Bay Area. If you've ever gotten value from SaaStr—this is the...
Four Takeaways On The State Of Social Suites
The episode highlights how social suites have become essential in martech, evolving from basic management tools to unified platforms that combine content planning, listening, creator marketing, and customer response. Four key takeaways are discussed: AI is moving from assistive to...
Be Less Wrong Faster: Master Buyer Psychology
You’ll never be right in business But you can be less wrong, faster Learn buyer psychology
SaasRise Mastermind Recap - Jan 14, 2026
The SaaSRise Mastermind on Jan 14, 2026 delivered a rapid‑fire playbook for SaaS CEOs covering digital marketing, geographic expansion, new product validation, go‑to‑market tactics, trial‑to‑paid ownership, AI‑driven UI/UX, and display‑ad performance. Attendees were urged to allocate 90% of ad spend to Meta,...
Vibe Coding Enables AI‑Built Apps Without Developers
I think the hype around “vibe coding” has confused what it really does, and why it’s actually so disruptive. It’s not about “one shotting” Salesforce or Notion. That’s just not possible. You can’t build anything like that in 100 days...
Continuous Offer Testing Drives Sustainable Growth
How to grow quickly and more profitably? Keep offer testing until you find an absolute winner and then continue testing various iterations and variations of that offer. When you stop testing is when you stop seeing incremental lift and growth.
Ant International Logged Over 2 Billion Cross-Border Payments Last Year
Ant International processed more than 2 billion cross‑border transactions in 2025, primarily serving SMBs in fast‑growing regions such as Southeast Asia, South Asia, the Middle East and Latin America via its Alipay+ and Antom platforms. The episode highlights how the unified...
Target the Right Accounts: 65% of Success
"The 'who' is everything. 65% of your success comes from targeting the right accounts" Kathy Macchi on The Transaction .
Master AI Search: Strategies to Outrank Google Results
In 15 minutes, Michael King is joining SparkToro Office Hours to present what to do *DIFFERENTLY* to appear in AI tools vs. classic Google results. You should probably be there. I threw in a few samples from his deck as...
Harvest Acquires Firstance to Expand European WealthTech Reach
Harvest, a European WealthTech software provider, announced the acquisition of Italy’s Firstance, adding a life‑insurance distribution platform to its portfolio. The deal follows Harvest’s March 2025 purchase of Fincite, which opened the German market, and now extends the group’s coverage...
Stop Overusing ‘Pivot’: Distinguish Real Evidence‑Driven Shifts
Startup people reach for the word “pivot” when they want a decision to sound intentional. I’ve seen teams use it for everything from a careful course correction to quietly walking away from a plan that stopped holding up. Same word....
Don’t Normalize AI Risks: Tackle Boring Work First
What if the most dangerous moment in innovation isn’t failure…but the moment we decide the failure cost is “acceptable”? Here's the funny thing - that's just Wednesday. We do this for every innovation. This video kicks off a new chapter...
Tieto Acquires OpenSpring and GrupoOnetec to Expand in Spain
TietoEVRY announced the acquisition of Spain‑based OpenSpring and GrupoOnetec for an enterprise value of €8 million. The two firms, together employing about 200 staff and generating roughly €10 million in revenue, specialize in technology consulting and anti‑money‑laundering services for financial institutions. The...
Hire Advisors with Real Experience, Not Just Talk
You would never hire someone full-time who hasn’t done the job. So stop giving consultants and talking heads who’ve never done the work the spotlight or your $$$$$. Experience matters. If you’re going to bring someone in, vet them like...
Real User Feedback Cuts Illusory Product Busywork
Most product work feels busy because it hasn’t touched reality yet. Real feedback compresses time. Internal activity stretches it. The longer you delay contact with users, the more convincing the fake progress becomes.
VideoProc Introduces AI-Powered Enhancement Workflow for High-Quality Video Editing
VideoProc launched an AI‑driven enhancement suite that preprocesses and post‑processes video, audio, and images for creators using traditional NLEs such as Premiere Pro and DaVinci Resolve. The workflow isolates heavy AI tasks from the editing timeline, offering automated denoising, deblurring,...
More Data, More Noise: Focus on Strategic Insights
The AI insight problem that nobody's talking about 😳 We added AI to our customer research process. Suddenly, everything is labeled an "insight" 🤯 🫣 🫠 Customer mentioned pricing twice? Insight. Someone used the word "integration" in feedback? Insight. Pattern...
AISDR Fails Without Strategy, Training, and Tailored Messaging
Seven reasons why your AISDR pilot may have failed: 1️⃣ The playbooks and workflows were never developed and tested to begin with Technology is only as good as the strategy and processes built to enable it. Your AISDR tool isn't...
MediaMint and Spotify Announce Global Partnership to Expand Impact for Advertisers Across Audio, Video and Display
MediaMint, an Agentic Growth Services firm, has entered a global partnership with Spotify to deliver end‑to‑end advertiser acquisition, onboarding, and performance support across audio, video and display. The collaboration spans Spotify’s major markets—North America, EMEA, LATAM and JAPAC—and will be...
Trusted Event Partner Lets Teams Focus on Story
It’s officially event season again. And guess what? Conferences, RKOs, tradeshows... they are super hard. The planning, the logistics, the on-site craziness... the swag... 💙 Great experiences are super hard to produce and reproduce and reproduce I get asked fairly...
Influencer Partnerships Triple Effectiveness of B2B Research
What's the connection between B2B influence, research and thought leadership? 74% of B2B marketers who frequently collaborate with influencers say their research-based content is very effective, versus only 29% of everyone else. That's a finding from our newest research report,...
Keytomic Launches First All-in-One SEO Platform to Help Brands Rank on Google, ChatGPT, Claude, and Perplexity
Keytomic unveiled an AI‑powered all‑in‑one SEO platform that simultaneously optimizes for Google and leading large language models such as ChatGPT, Claude, and Perplexity. The solution bundles technical audits, AI‑driven content creation, and a unique visibility tracker into a workflow that...
Chat UI Isn’t Dead; Task Agents Need New Interfaces
"The UI is dead. Everything will be chat." This is the most dangerous myth in AI right now. I was talking about this with Lucas Puente , Slack 's VP of Research – and what we landed on changes how...
Authentic Storytelling Beats AI for Customer Advocacy
I nearly barfed on the boat. Why did I tell American Marketing Association CEO Bennie F. Johnson this on his podcast?! To illustrate a point about storytelling. And emotion. And the type of authenticity AI cannot conjure. (Also the type...
RingCentral Named a Leader in the IDC MarketScape for AI-Enabled Contact Center Workforce Engagement Management
RingCentral has been named a Leader in IDC’s MarketScape for AI‑Enabled Contact Center Workforce Engagement Management 2025‑2026. The accolade highlights the company’s RingWEM module, which embeds AI‑driven forecasting, scheduling, quality management and analytics directly within its RingCX platform. By unifying...
Ketch Launches ‘Opt-Out Sync’ to Deliver Unified, Cross-Channel Do Not Sell Compliance
Ketch has released Opt‑Out Sync, extending its Identity Sync platform to automate “Do Not Sell or Share” enforcement across web, mobile, backend and ad‑tech systems. The solution consolidates consent banner clicks, DSR webform submissions and backend updates into a single...
OpenX Increases Investment in Global Supply Infrastructure and Publisher Development Personnel
OpenX announced two senior additions to its Publisher Development team: Akhil Savani, formerly of The Trade Desk, joins as Vice President of Publisher Development, and longtime OpenX leader Rebecca Bonell is promoted to Regional Vice President for the Americas. The...
Vonage Elevates Customer Engagement with Launch of Omnichannel Conversations for Agentforce Marketing
Vonage, an Ericsson subsidiary, launched Vonage Conversations for Agentforce Marketing, embedding SMS, WhatsApp and Rich Communication Services (RCS) directly into the Salesforce Marketing Cloud platform. The solution leverages Vonage Communications APIs and agentic AI to enable two‑way, hyper‑personalized messaging across...
Diligent Acquires 3rdRisk to Deliver AI-Native Third-Party Risk Management at Scale
Diligent, a leading AI‑focused GRC SaaS provider, announced the acquisition of 3rdRisk, a Netherlands‑based AI‑native third‑party risk management platform. The deal expands Diligent’s suite to include automated vendor profiling, assessment workflows, and contract analysis, delivering near real‑time visibility into extended...
Decades of B2B Writing Mastery: Crafting Tech Narratives
Learn from my favorite B2B writer’s long (…LONG 😂) career helping brands tell stories around their tech ✏️
Listen, Align, and Build a Unified Revenue Team
So what are you really going to do at your Sales kickoff? I encourage you to listen. Sales, please listen to Marketing. Marketing, please listen to Sales. Think about what you hear and respond with the an attitude of “help...
Why B2B Marketers Need to Be Using Financial Media Networks
Tinuiti’s 2026 outlook flags financial‑media networks as the next B2B marketing disruption, leveraging first‑party transaction data instead of vague intent signals. These networks, built on banks and payment platforms, let marketers construct audiences based on real spend categories, business card...
Talk to Customers, Solve Real Problems, Earn Bigger Paydays
Did you spend weeks or months building something no one wants? Congrats 👏 This is a rite of passage for every first time founder Even smart people need to get kicked in the teeth by the market before you realize how important it...
FiscalNote Achieves Major Milestone for PolicyNote, Completing Customer Migration From Legacy FiscalNote Platform
FiscalNote announced the completion of migrating all customers from its legacy platform to the new PolicyNote solution, a unified AI‑driven policy intelligence suite. The transition was executed with minimal churn and has already sparked stronger user engagement. Impact Summaries now...
Netradyne Unveils Video LiveSearch: Industry First On-Device Search Capability Powered By Natural Language and Edge AI
Netradyne introduced Video LiveSearch, the fleet industry’s first on‑device, real‑time video search powered by natural‑language prompts and edge AI. The solution indexes virtually 100% of road‑facing footage directly on each vehicle, allowing managers to retrieve before‑during‑after clips across the entire...
Orion Innovation Expands Kochi Presence with New Facility and Launch of OI Envision Studio
Orion Innovation announced a major expansion of its Kochi operations, unveiling a larger, state‑of‑the‑art facility and the new OI Envision Studio. The studio serves as a collaborative hub where clients, engineers, designers, and domain experts co‑create AI‑driven solutions. Orion emphasizes...
Thomson Reuters Convenes Global AI Leaders to Advance Trust in the Age of Intelligent Systems
Thomson Reuters Labs has launched the Trust in AI Alliance, uniting Anthropic, AWS, Google Cloud and OpenAI to define shared principles for trustworthy, agentic AI. The alliance will focus on engineering trust into AI architectures used in high‑stakes professional environments...
Customer-Led Content Trends – Digital Silk Reveals 7 Common Idea Sources
Digital Silk’s new analysis maps seven primary sources organizations use to generate content ideas directly from customers. The study highlights questions, reviews, surveys, internal team insights, social interactions, community forums, and usage data as key inputs for content planning. By...
Unified Exec, Sales, Marketing Drives Scalable Brand Trust
Authentic branding, trust and influence - Forrester are talking about it, Edelman are reporting on it. At a time when AI is diluting trust, brands are searching a way to strengthen it. In my experience, when sales, marketing and executives...
AI Must Boost Revenue or It Doesn’t Count
If your AI feature, your AI product, your AI team, your AI copilot didn’t materially boost revenue … 👎 It doesn’t count Try again
BRMG, A Hover Group Company, Welcomes Veteran Marketing Strategist Kensel Tracy as Operating Partner
BRGM, a Hover Group company, announced veteran marketing strategist Kensel Tracy as its new Operating Partner. Tracy brings over three decades of experience across private brands, tourism, government and non‑profits, and will lead strategic marketing, sponsorship and partnership development. He...
Begin with a Single, High‑impact, Easy‑to‑deploy AI Agent
"My CEO says we need to do AI, but my CFO won't give my budget. What do you we do?" with @kylecnorton "The answer: start with one AI Agent that solves a high ranking problem ... that is easy to deploy."...
SymphonyAI Launches Next-Generation CINDE Merchandising Agents, Bringing Agentic AI Into Core Merchandising Decisions, Powered by Microsoft Foundry and Azure
SymphonyAI unveiled the next‑generation CINDE Merchandising Agents, a suite of role‑based, agentic AI tools that embed real‑time decision‑making into weekly sales, promotions, new‑item launches, and reset workflows. Powered by Microsoft Foundry on Azure, the agents—Merchant Planner, Promo Coach, Launch Analyst,...
Forbes Agency Council Member Scott Keever Releases ‘Future-Proof Your SEO,’ Warns Businesses to Prepare for AI Search Revolution
SEO veteran Scott Keever, founder of Reputation Pros and Forbes Agency Council member, has published "Future‑Proof Your SEO: Staying Ahead in a Dynamic Digital World." The guide warns that AI‑driven search tools such as Google AI Overviews, ChatGPT and Perplexity...