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Today's B2B Growth Pulse

RecVue launches Revenue Share app on Salesforce AgentExchange

RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.

Meta's New Attribution Inflates Conversions by 30‑35%
SocialApr 8, 2026

Meta's New Attribution Inflates Conversions by 30‑35%

Meta’s over attribution over performance the last 2 weeks has been absolutely horrendous. Some of the worse case brands are showing 30-35% more conversions on Meta than is being shown on Shopify. Truly feels like they broke something when updating the attribution.

By Kody Nordquist
US Rice Body Launches UK-Wide Campaign to Boost Demand
NewsApr 8, 2026

US Rice Body Launches UK-Wide Campaign to Boost Demand

USA Rice, the trade group for American rice growers and merchants, has launched a UK‑wide promotional campaign to lift demand for US‑origin rice. The effort combines an ambassador panel, trade‑fair appearances, a roadshow and influencer partnerships throughout 2026. US rice...

By Food Manufacture
IDrive Launches White-Labeling Capabilities for IDrive E2
BlogApr 8, 2026

IDrive Launches White-Labeling Capabilities for IDrive E2

IDrive announced new white‑labeling features for its IDrive e2 object‑storage service, letting managed service providers and resellers embed fully branded, S3‑compatible storage into their own platforms. The offering includes an API suite for automated user management, usage monitoring, and multi‑region...

By StorageNewsletter
HB Exclusive: Folio CEO on AAHOA Marketplace Partnership
NewsApr 8, 2026

HB Exclusive: Folio CEO on AAHOA Marketplace Partnership

Folio has been named the official technology platform for the Asian American Hotel Owners Association (AAHOA) Marketplace, integrating procurement with financial‑operations tools. Developed with Avendra International, the upgraded platform will roll out later this year and adds AI‑driven invoice processing,...

By Hotel Business
Little Caesars VP of Franchise Development Talks Brand Growth, Solid Operations
NewsApr 8, 2026

Little Caesars VP of Franchise Development Talks Brand Growth, Solid Operations

Little Caesars’ vice president of franchise and business development, Bryan Ketelhut, discussed the brand’s growth strategy on the Pizza Marketplace Podcast. He highlighted the company’s long‑standing focus on value, quality and convenience, anchored by the Hot‑N‑Ready model launched more than...

By Fast Casual
Spotware Launches cTrader Leads
NewsApr 8, 2026

Spotware Launches cTrader Leads

Spotware has launched cTrader Leads, a free acquisition channel that routes prospective traders from the cTrader Store and cross‑broker apps directly to brokers. Leveraging more than 11 million active cTrader users, the program delivers intent‑rich leads tied to each broker’s preferred...

By FX News Group
Leyra Selected by RÚV for Smart TV Streaming Rollout
NewsApr 8, 2026

Leyra Selected by RÚV for Smart TV Streaming Rollout

Icelandic public broadcaster RÚV has chosen Leyra's OTT platform for its new smart‑TV streaming service on Samsung and LG devices. Leyra, a joint venture of Accedo and Magine Pro, will deliver live and on‑demand TV and radio with full Icelandic language...

By Broadband TV News
Kelly Wearstler Teams with H&M Home for 29‑Piece Milan Design Week Launch
NewsApr 8, 2026

Kelly Wearstler Teams with H&M Home for 29‑Piece Milan Design Week Launch

Kelly Wearstler has partnered with H&M Home to debut a 29‑piece furniture, lighting and accessories collection at Milan Design Week. Unveiled at the historic Palazzo Acerbi from April 21‑26, the line showcases modular designs that aim to bring high‑design sensibility...

By Pulse
JeraSoft and Communi5 Expand Partnership to Boost Telecom Billing Efficiency
NewsApr 8, 2026

JeraSoft and Communi5 Expand Partnership to Boost Telecom Billing Efficiency

JeraSoft announced an expanded partnership with cloud‑switching specialist Communi5, linking billing, rating and routing with switching platforms to streamline telecom operators' financial workflows. The move aims to improve call‑detail‑record handling, flexible pricing and margin visibility across wholesale and retail networks.

By Pulse
OneQode, Hitachi Vantara and Cylix Launch Multimillion‑Dollar Sovereign AI Factory Initiative
NewsApr 8, 2026

OneQode, Hitachi Vantara and Cylix Launch Multimillion‑Dollar Sovereign AI Factory Initiative

OneQode, Hitachi Vantara and Cylix Applied Intelligence announced a multimillion‑dollar strategic alliance to create a Sovereign AI Factory. The joint effort will roll out sovereign‑ready AI infrastructure in Australia, Japan, Malaysia and Singapore, with the United States slated for later...

By Pulse
Minimus Names Yael Nardi Chief Business Officer to Accelerate Secure Container Image Growth
NewsApr 8, 2026

Minimus Names Yael Nardi Chief Business Officer to Accelerate Secure Container Image Growth

Minimus announced Yael Nardi as its new Chief Business Officer, tasking her with scaling marketing funnels, strategic alliances and corporate development for its hardened container image platform. The hire reflects the company’s push to meet rising CIO demand for near‑zero...

By Pulse
Waymo Opens Fully Driverless Robotaxi Service to Public in Nashville
NewsApr 8, 2026

Waymo Opens Fully Driverless Robotaxi Service to Public in Nashville

Waymo has launched a public, fully driverless robotaxi service in Nashville, inviting riders on a rolling basis across a 60‑square‑mile zone. The rollout, backed by a partnership with Lyft, marks the company’s 11th market and underscores its aggressive expansion strategy.

By Pulse
ReelShort Teams with AIS to Offer $1.15 5G Video Add‑On Across Thailand
NewsApr 8, 2026

ReelShort Teams with AIS to Offer $1.15 5G Video Add‑On Across Thailand

ReelShort has launched a co‑branded 5G add‑on with Thailand’s AIS for THB39 ($1.15) a month, giving subscribers ad‑free access to its 3,000‑title library. The partnership, AIS’s first telco deal with a short‑drama platform, positions ReelShort to expand across Southeast Asia’s...

By Pulse
Intel Shares Surge 3% After Joining Elon Musk's Terafab AI Chip Venture
NewsApr 8, 2026

Intel Shares Surge 3% After Joining Elon Musk's Terafab AI Chip Venture

Intel announced it will partner with Elon Musk’s Terafab AI chip complex, teaming up with SpaceX, Tesla and xAI to build ultra‑high‑performance processors. The news sent Intel’s shares up almost 3% and marks a high‑profile bet on domestic AI hardware...

By Pulse
Sulzer Joins Spinnova Ecosystem to Support Textile Fibre Availability
NewsApr 8, 2026

Sulzer Joins Spinnova Ecosystem to Support Textile Fibre Availability

Swiss engineering firm Sulzer has entered a co‑development agreement with Finnish textile innovator Spinnova to accelerate the commercial scale‑up of Spinnova’s sustainable fiber technology. Sulzer will provide expertise in pumping, mixing and fiber suspension flows, aiming to make the production...

By Just Style
E303 | Customer Success Is Dead. Meet the Growth Department.
PodcastApr 8, 202635 min

E303 | Customer Success Is Dead. Meet the Growth Department.

In this episode, host Andrew Michael talks with Alex Bogoski, founder of Amplify and author of *The Growth Department*, about redefining post‑sale teams as a unified "Growth Department" that drives profitable revenue rather than just service. Alex argues that customer...

By CHURN.FM
SaaStr 849: How We Built Our AI VP of Customer Success with SaaStr's CEO and CAIO
PodcastApr 8, 20261h 5m

SaaStr 849: How We Built Our AI VP of Customer Success with SaaStr's CEO and CAIO

In this episode, SaaStr’s CEO and CAIO discuss how they built an AI‑powered VP of Customer Success using no‑code tools like Replit, turning a simple project‑management portal into an autonomous agent that handles onboarding, task tracking, and daily communications for...

By The Official SaaStr Podcast
How to Earn Customer Decisions in Sales
NewsApr 8, 2026

How to Earn Customer Decisions in Sales

Mark Hunter argues that sales success hinges on creating buyer certainty rather than applying pressure. He advises sellers to shift focus from moving the deal forward to moving the buyer’s thinking forward, using direct questions to surface hidden objections. By...

By The Sales Hunter (Mark Hunter)
Nuvini to Acquire 51% of Beyondsoft’s U.S. Unit for $80.7 M, Forming $148M Global Platform
NewsApr 8, 2026

Nuvini to Acquire 51% of Beyondsoft’s U.S. Unit for $80.7 M, Forming $148M Global Platform

Nuvini Group Limited agreed to buy a 51% controlling interest in Beyondsoft Corporation’s U.S. subsidiary for about $80.7 million. The transaction is projected to lift pro‑forma revenue to $148 million and create cross‑selling opportunities across SaaS, ERP and workflow‑automation markets.

By Pulse
Amazon Renews USPS Deal, Keeping 80% of Deliveries with $6 B Annual Revenue
NewsApr 8, 2026

Amazon Renews USPS Deal, Keeping 80% of Deliveries with $6 B Annual Revenue

Amazon has renewed its logistics contract with the United States Postal Service, ensuring the carrier will continue to handle roughly 80% of Amazon shipments and generate about $6 billion in annual revenue for USPS. The renewal comes as USPS raises Priority...

By Pulse
MCP Servers Turn Claude Into Enterprise Reasoning Engine, Boosting B2B AI Adoption
NewsApr 8, 2026

MCP Servers Turn Claude Into Enterprise Reasoning Engine, Boosting B2B AI Adoption

Anthropic’s Model Context Protocol (MCP) now enables companies to run Claude on their own data via MCP servers, turning the LLM into a reasoning engine for enterprise workloads. The move is sparking rapid ecosystem growth and promises a fresh demand‑generation...

By Pulse
Predictive Sales Analytics: An Invaluable GTM Resource
NewsApr 7, 2026

Predictive Sales Analytics: An Invaluable GTM Resource

Predictive sales analytics is reshaping B2B go‑to‑market (GTM) operations by swapping manual spreadsheet forecasts for AI‑driven, data‑backed insights. The technology blends current and historical CRM signals, content usage, and meeting data to surface real‑time account priorities and next‑step recommendations. By...

By Highspot
Pax8 Lays Another Foundation for the MSP Journey to Becoming MIPs
NewsApr 7, 2026

Pax8 Lays Another Foundation for the MSP Journey to Becoming MIPs

Pax8 has deepened its partnership with Google Cloud, positioning the duo to launch a Managed Intelligence Provider (MIP) model for managed service providers (MSPs) in 2025. The collaboration gives APAC MSPs a second hyperscaler option and embeds Google’s Gemini AI...

By ARN (Australia)
You Rolled Out a New Enablement Platform. Now What Actually Changes?
NewsApr 7, 2026

You Rolled Out a New Enablement Platform. Now What Actually Changes?

Deploying a unified sales enablement platform shifts the first 90 days from guesswork to data‑driven execution. In weeks 0‑2, teams gain a clear baseline of deal activity, buyer engagement, and follow‑up speed. Weeks 3‑6 bring AI‑assisted preparation, tighter follow‑ups, and data‑rich coaching...

By Highspot
Oracle Names Hilary Maxson CFO as Company Cuts Up to 30,000 Jobs
NewsApr 7, 2026

Oracle Names Hilary Maxson CFO as Company Cuts Up to 30,000 Jobs

Oracle announced Hilary Maxson as its new chief financial officer and confirmed a workforce reduction of up to 30,000 employees. The leadership change and massive layoff signal a strategic overhaul aimed at tightening costs and accelerating AI‑driven growth for its...

By Pulse
Skip Adds Loblaw to Growing Grocery Network
NewsApr 7, 2026

Skip Adds Loblaw to Growing Grocery Network

Skip has sealed a partnership with Loblaw Companies, adding the retailer’s 13 banners—including No Frills, Real Canadian Superstore and Maxi—to its on‑demand grocery network. The deal extends Skip’s service to every Canadian postal code, allowing customers to order from a broader...

By Canadian Grocer
Why Your Deals Go Cold Before You Ever Get to the Close (Ask Jeb)
NewsApr 7, 2026

Why Your Deals Go Cold Before You Ever Get to the Close (Ask Jeb)

Philip, a character‑licensing agent in the Philippines, finds inbound deals close quickly while outbound outreach stalls. The root cause is treating fast, brand‑loving buyers the same as slow, business‑case‑driven prospects. By qualifying early, distinguishing seekers from decision makers, and inserting...

By Sales Gravy
Too Much Creative Similarity Drives Up CPMs
SocialApr 7, 2026

Too Much Creative Similarity Drives Up CPMs

Once your Creative Similarity Score hits 60%+, Meta practically kills your ad. I'm seeing this across accounts right now. When your ads look too similar… → Same format → Same visual style → Same angle Andromeda clusters them together regardless of how many...

By Kody Nordquist
Akamai Expands Channel Reach Through Arrow Partnership
NewsApr 7, 2026

Akamai Expands Channel Reach Through Arrow Partnership

Akamai announced a partnership with Arrow Electronics to broaden its channel reach, allowing Arrow’s partner network to resell Akamai’s edge, cloud, and security services. The deal integrates Akamai’s platform into Arrow’s enterprise computing solutions, streamlining procurement, onboarding, and billing for...

By ChannelE2E
Many AI-First Companies Still Make Money the Old-Fashioned Way. Here’s How.
BlogApr 7, 2026

Many AI-First Companies Still Make Money the Old-Fashioned Way. Here’s How.

A February market reset erased nearly $1 trillion in software valuations, sparking fears that autonomous AI agents will upend the per‑seat SaaS model. Yet the article shows that AI‑first giants like Salesforce, ServiceNow and Atlassian still derive over 95% of revenue...

By B2B AI & SaaS Executive Intelligence
TradeCentric, Commercetools Partner on B2B Ecommerce
NewsApr 7, 2026

TradeCentric, Commercetools Partner on B2B Ecommerce

TradeCentric and commercetools have formed a strategic partnership to integrate B2B e‑procurement with AI‑first commerce platforms. The collaboration enables suppliers to connect digital storefronts directly to buyers’ procurement systems, leveraging TradeCentric’s PunchOut capabilities to slash purchase‑order processing time by 80%...

By Digital Commerce 360
OptifiNow Integrates with PhoneBurner
NewsApr 7, 2026

OptifiNow Integrates with PhoneBurner

OptifiNow, a CRM provider for wholesale mortgage lenders, has launched a two‑way integration with PhoneBurner, a power‑dialer platform. The link lets users push contact lists directly into PhoneBurner for rapid outbound calls and automatically syncs call outcomes back into the...

By destinationCRM (CRM Magazine)
WHOOP Becomes Official Health and Performance Wearable for UAE Team Emirates Through 2027
NewsApr 7, 2026

WHOOP Becomes Official Health and Performance Wearable for UAE Team Emirates Through 2027

WHOOP announced a two‑year partnership naming it the official health and performance wearable of UAE Team Emirates – XRG through 2027. The deal gives the cycling powerhouse access to WHOOP’s strain, recovery and heart‑rate analytics, while broadcasting the data to...

By Pulse
Anthropic’s Claude Hits $30 B Revenue Run Rate, Secures Broadcom Deal
NewsApr 7, 2026

Anthropic’s Claude Hits $30 B Revenue Run Rate, Secures Broadcom Deal

Anthropic PBC said its Claude platform now generates a revenue run rate above $30 billion, up from $9 billion at the end of 2025, and announced strategic collaborations with Broadcom and Google. The surge is driven by more than 1,000 enterprise customers...

By Pulse
Amazon in Talks to Acquire Globalstar for $8.8 B, Targeting LEO Edge Network
NewsApr 7, 2026

Amazon in Talks to Acquire Globalstar for $8.8 B, Targeting LEO Edge Network

Amazon is reportedly negotiating an $8.8 billion acquisition of satellite‑communications firm Globalstar. The deal would add Globalstar’s 48‑satellite constellation to Amazon’s Project Kuiper, expanding AWS’s edge‑computing and IoT capabilities for B2B customers.

By Pulse
Start Value Pricing with Six Steps
NewsApr 7, 2026

Start Value Pricing with Six Steps

The article urges accounting firms to adopt value‑based pricing, moving away from traditional hourly rates. It introduces a six‑step framework designed to help CPAs define, communicate, and implement client‑centric fees. By focusing on outcomes rather than time, firms can capture...

By CPA Trendlines
Anthropic Just Passed OpenAI in Revenue. Spending 4x Less
BlogApr 7, 2026

Anthropic Just Passed OpenAI in Revenue. Spending 4x Less

Anthropic’s annualized revenue (ARR) has surged past $30 billion, eclipsing OpenAI’s $25 billion run‑rate. The company achieved 30‑times growth in 15 months, driven by a rapid expansion of enterprise contracts—over 1,000 firms now spend $1 million plus each year. Anthropic’s compute spend is roughly one‑quarter...

By The AI Corner
Attabotics Announces Integrator Partnership Program to Expand Availability of Robotic Cube Storage Technology
NewsApr 7, 2026

Attabotics Announces Integrator Partnership Program to Expand Availability of Robotic Cube Storage Technology

Attabotics announced an integrator partnership program to broaden distribution of its 3D robotic cube storage solution, naming SAVOYE North America as the inaugural partner. The collaboration leverages SAVOYE’s AiRVOS™ WES platform to integrate Attabotics technology into end‑to‑end fulfillment workflows. By...

By RoboticsTomorrow
Attabotics Announces Integrator Partnership Program
NewsApr 7, 2026

Attabotics Announces Integrator Partnership Program

Attabotics announced an integrator partnership program to extend its 3D robotic cube storage technology through third‑party distributors. The first partner, SAVOYE North America, will combine its automated storage expertise with Attabotics’ hardware and software to deliver end‑to‑end fulfillment solutions. The...

By Modern Materials Handling
Integrations Only When Customers Demand, Not Startup Pitch
SocialApr 7, 2026

Integrations Only When Customers Demand, Not Startup Pitch

Recently more than one person called my Health Tech startup @SeamlessMD the “incumbent”. While we’ve been around 13+ years, it feels strange to call ourselves that - probably because we view the EHR as the incumbent. That said, there are...

By Joshua Liu, MD
Wholesale Resurgence Reshapes Retail Growth Strategy
NewsApr 7, 2026

Wholesale Resurgence Reshapes Retail Growth Strategy

Retail brands are reversing the past decade's direct‑to‑consumer (DTC) focus, with wholesale emerging as the primary growth engine. Lightspeed’s 2026 State of B2B eCommerce report shows 78% of brands now rank wholesale as their top investment channel, while only 18%...

By Retail Insider Canada
Here’s What The ALSO Partnership Means For DoorDash (DASH) Stock
NewsApr 7, 2026

Here’s What The ALSO Partnership Means For DoorDash (DASH) Stock

DoorDash announced a strategic partnership with autonomous‑vehicle startup ALSO, coupling a multi‑year commercial agreement with a direct equity investment. ALSO recently closed a $200 million Series C round, and DoorDash’s co‑founder Stanley Tang will serve as a board observer. The collaboration focuses...

By Yahoo Finance — Markets (site feed)
China Shifts 5G Focus to Monetization and Enterprise Growth
NewsApr 7, 2026

China Shifts 5G Focus to Monetization and Enterprise Growth

China’s 5G market is approaching saturation, prompting operators to pivot from subscriber acquisition to monetizing enterprise and industrial services. The shift emphasizes higher‑value contracts such as private networks, smart manufacturing, and IoT connectivity, which promise greater ARPU and longer contract...

By RCR Wireless – Enterprise/IoT
Madhive Further Strengthens Its Leadership Team with Industry Veteran Peter Jones as SVP of Strategic Sales
NewsApr 7, 2026

Madhive Further Strengthens Its Leadership Team with Industry Veteran Peter Jones as SVP of Strategic Sales

Madhive announced the appointment of Peter Jones as Senior Vice President of Strategic Sales, adding a veteran with more than 20 years of experience in CTV, digital and DOOH. Jones will lead strategic sales initiatives, leveraging AI‑based targeting and the...

By SalesTech Star
AI Agents Slash Costs, Boost Pipeline, Transform Work
SocialApr 7, 2026

AI Agents Slash Costs, Boost Pipeline, Transform Work

A few magical @openclaw experiences: - Saving me $500k off of a simple finance query. - Finds PQLs swimming around in our products, email lists, etc. and finds the angle to reach out to them and surface more pipeline - Performance intelligence that...

By Eric Siu
ABM: Build a System Around Your Top Deals
SocialApr 7, 2026

ABM: Build a System Around Your Top Deals

ABM isn’t just targeting accounts. It’s building a system around your most important deals. Saul Marquez breaks it down into three layers... 👀👇 Watch the full interview for a deeper breakdown: https://t.co/I8eCvTnUvZ @OutcomesRocket #ABM #hcmktg https://t.co/HbSBiwaHLs

By Colin Hung
Wishtree Technologies Announces Partnership with Databricks to Strengthen Data and AI Capabilities
NewsApr 7, 2026

Wishtree Technologies Announces Partnership with Databricks to Strengthen Data and AI Capabilities

AI‑native product engineering firm Wishtree Technologies announced it is now an official partner of Databricks, the leading data and AI platform. The collaboration enables Wishtree to deliver unified data pipelines, industry‑specific Unity Catalog models, and production‑grade AI solutions built on...

By MarTech Series
Automation Anywhere Reports 61% of Q4 Software Bookings From AI as Enterprises Deploy Agentic AI to Run Core Business Functions
NewsApr 7, 2026

Automation Anywhere Reports 61% of Q4 Software Bookings From AI as Enterprises Deploy Agentic AI to Run Core Business Functions

Automation Anywhere reported that AI‑powered offerings accounted for 61% of its Q4 software bookings, signaling a decisive shift from AI pilots to production‑scale deployments. The company saw double‑digit growth in non‑GAAP ARR and RPO, and its $1 million‑plus ARR customer base...

By MarTech Series
Building Business: A Strategic Approach to Referrals and COIs
NewsApr 7, 2026

Building Business: A Strategic Approach to Referrals and COIs

Brian Shapiro argues that referrals and centers of influence (COIs) remain the most cost‑effective lead sources for wealth‑management advisors. He outlines a four‑step referral process—identifying ideal referrers, simplifying the ask, timing requests, and acknowledging contributors. The article also details a...

By Advisor Perspectives