Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
ACH B2B Volume Hits 8.1 Billion Payments
ACH network B2B payments climbed to 8.1 billion in 2025, a 9.9% increase from 2024. Overall ACH volume reached 35.2 billion payments, valued at $93 trillion, while Same‑Day ACH surged 16.7% to 1.4 billion transactions. Healthcare claim payments rose 7.3% to 548 million, underscoring broader adoption across sectors. Nacha’s leadership warns that checks are becoming obsolete for businesses of all sizes.
All Strategies Work—Pick One and Stop Paralyzing
Today a journalist emailed me one of those questions that looks innocent and absolutely isn’t. What unexpected opportunity came from starting your own business and what advice would you give others about recognising opportunities. Which is really asking, what did...
Particular Audience Introduces Modular Retail Media Solutions to Cut Costs and Accelerate Innovation for RMNs
Particular Audience unveiled a Modular Retail Media (MRM) suite comprising 13 interoperable modules that can be added to existing retail media networks without replacing legacy adtech. The AI‑driven components, ranging from semantic search to automated product bundles, promise higher‑margin ad...
Webflow and Google Ads Narrow the Gap Between Ads and Site Results
Webflow has launched a native Google Ads integration that lets marketers create, run, and monitor campaigns directly from the Webflow design environment. The new app, available in the Webflow Marketplace, supports Google’s Performance Max campaigns and pulls site assets such...
Unlimit Appoints Pedro Azevedo as Head Off EU Sales
Unlimit has appointed Pedro Azevedo as Head of Sales for the European Union, operating from Lisbon. Azevedo will steer the company’s commercial strategy, scaling its enterprise sales organization and deepening partnerships with merchants, banks and digital platforms across Europe. His...
impact.com Launches Geodesix, a New Data Marketplace Connecting Premium Publishers With AI Systems
impact.com has unveiled Geodesix, a data marketplace that connects premium publishers with AI systems by licensing commerce content and instituting a revenue‑share model. The platform tackles the growing imbalance where AI models profit from journalistic and creator content without compensating...
CognyX AI Launches Chatbix.AI: A No-Code AI Agent Platform for Customer Support
CognyX AI unveiled Chatbix.AI, a no‑code platform that lets businesses build, train, and deploy AI agents for customer support across web, messaging and inbox channels. The solution centralizes disparate knowledge—FAQs, policy pages, product docs—so agents can generate grounded answers while...
How to Cultivate Content Creativity: A Framework for Marketers
In this episode, host interviews content strategist Melanie Deziel about reviving stale marketing through a two‑phase creativity framework. She explains how separating ideation into divergent thinking (generating many wild ideas) and convergent thinking (refining and selecting the strongest concepts) can...
Attention Without Sales Means Missing the Conversion Bridge
If your content is getting attention but not buyers, you’re building interest without a bridge.
Shield Opens New Hub in Lisbon
Shield, a Gartner‑ranked top‑3 DCGA vendor, announced the opening of a new hub in Lisbon to scale its European operations. The expansion follows a 40% growth in its Lisbon team over two years, adding capacity in R&D, product, and customer...
![The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar] via @Sejournal, @Hethr_campbell](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/1-105.png)
The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar] via @Sejournal, @Hethr_campbell
The webinar hosted by Search Engine Journal highlights that agencies’ ability to manage leads after capture will determine their success in 2026. It stresses that missed calls, delayed follow‑ups, and poor handoffs are eroding conversion rates and wasting ad spend....
Introducing the Klaviyo App in ChatGPT
Klaviyo has launched a new app that embeds its marketing automation data directly into OpenAI’s ChatGPT. By tagging @Klaviyo, marketers can query real‑time campaign performance, revenue trends, and unsubscribe drivers, receiving results as interactive cards and plain‑language recommendations. The integration...
EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV
EDO announced the launch of Always‑On, a cross‑platform measurement solution that streams automated outcomes data into media partners' analytics platforms. NBCUniversal and Paramount Global are the first to integrate the service, feeding real‑time performance insights for linear and streaming inventory....
Contio Launches to Transform Every Meeting Into a Decisive Moment That Accomplishes Great Things
Contio has launched MeetingOS, the world’s first Decision Acceleration Platform, to turn inefficient meetings into decisive, outcome‑driven sessions. Powered by the Contio Intelligence Engine, the platform automatically drafts agendas, surfaces real‑time insights, and generates detailed notes and action items. Three...
The State of Browsing in 2026: Why Digital Burnout Is Now a Marketing Problem… and Opportunity
Shift’s 2026 State of Browsing Report finds digital burnout now prevalent in browsers, with 62% of U.S. adults reporting recurring fatigue. Users juggle many tabs—one in five has 11+ open—and experience frequent attention loss, costing significant time. Marketers are implicated...
Adcom Transforms Communication Training with Its AI-Enabled Communication Labs
Adcom Designs, a Bay Area learning firm, launched AI‑Enabled Communication Labs that replace lecture‑based training with hands‑on, practice‑focused sessions. The labs integrate artificial intelligence from the start, offering customized workshops lasting two hours to two days for groups of ten...
On Appoints Frank Sluis as Chief Financial Officer
Swiss sportswear brand On announced the appointment of Frank Sluis as chief financial officer, effective May 1. Sluis arrives from Ahold Delhaize, where he served as CFO for Europe & Indonesia, and previously held finance roles at Reckitt Benckiser, Unilever and Hoogwegt Group. He...
OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, and Product to Build the Industry’s Most Intelligent SSP
OpenX Technologies promoted three senior leaders—Andrew Goode to SVP of Strategy, Chris Hallenbeck to VP of Marketplace Quality, and Rich Calkins to VP of Product—to accelerate its AI‑driven, performance‑focused roadmap. The appointments leverage Goode’s agency and LLM expertise, Hallenbeck’s 25‑year...
StackAdapt Achieves EU–U.S. Data Privacy Framework Certification
StackAdapt announced it has earned certification under the EU‑U.S. Data Privacy Framework, the European Commission‑approved mechanism that legitimises transatlantic personal data flows. The certification confirms the platform’s GDPR‑aligned privacy program and eliminates the need for supplemental transfer tools such as...
Master Your Pitch, Meet Top VCs, Secure Term Sheets
- Know your worth - Hone your pitch - Meet the best VCs - Collect term sheets That's SaaStr AI VC -> https://t.co/XzJ5d0OqGr https://t.co/qulPugatLR
Ep. 205: How to Use AI for B2B Storytelling Without Losing Your Brand | Nick Usborne
In this episode, Nick Usborne explains how B2B marketers can harness AI for scalable content while preserving their brand’s unique voice. He stresses that the only defensible moat is a company’s authentic story, not generic narratives or tone, and reveals...
Strong Revenue Performance Sends IBM Stock Soaring After-Hours
IBM reported a 9% fourth‑quarter revenue jump, the strongest in three years, driven by rapid software and infrastructure growth. Software now represents 45% of the company’s revenue, up from 25% in 2018, and free cash flow rose to $7.6 billion, a...
Azure Hits $103B Run Rate, up 38% YoY
Azure at a ~$103B run rate growing 38% constant currency Quarterly YoY growth trends below
Prioritizing Guided Onboarding for Complex Data Platform
I spent 2025 building out the best product I could for brand and category tracking, and my current next product focus is making sure that I surround it with a strong onboarding and training experience. The double-edged sword of adding...
In Early-Scale Growth, the Dominant Cost Is Not CAC. It’s Time.
The episode argues that for early‑scale startups with clear product‑market fit and ample runway, the biggest cost isn’t customer‑acquisition spend but the time lost to slow learning. It explains why obsessing over CAC too early can double burn by extending...
Leaders' Excuses Limit Teams; Ask, Don’t Assume
"The team won't do it" is rarely about them. It's about you. We were talking about having CSMs tell customers when they're getting in their own way. Not being rude. Just direct. "We can only help you if you do...
Clean Customer Data Powers Personalized LLM Responses
Tealium gives LLMs what they usually lack: real customer context. Things like cross-channel behavior, lifecycle stage, affinities, and history flow into prompts and workflows, so AI responses stop feeling generic and start feeling more like they’re written for one person....
Toolstation Launches New Small Format Store Concept
Toolstation has unveiled Toolstation GO, a new small‑format store aimed at high‑street locations. The first outlet opened in London’s Battersea, offering plumbing, electrical, power tools and DIY essentials both in‑store and via click‑and‑collect. Self‑service kiosks let customers bypass queues, while extended...
AI‑Powered Concept Testing Eliminates Product Validation Bottleneck
The bottleneck in product development is moving towards knowing what to build. Ignoring it is going to lead to bloated products. Pre-AI it was already common to skip validation. But as execution speeds up, and you need to feed the...
Most Companies Overestimate Storytelling; New Scale Reveals Gaps
Most companies think they’re great at storytelling. That is, until they look at this… We recently created a framework called the Storytelling Maturity Scale. It rates your organization from 1 to 5 based on how well your teams can tell...
Food Waste Cuts that Protect Margins Witha Shelf-Life Strategy
Food waste in U.S. grocery stores stems from ambiguous date labels, poor rotation, and cold‑chain lapses, turning sell‑through potential into costly shrink. A shelf‑life strategy that standardizes dating rules, embeds FEFO rotation, and enforces repeatable temperature checks can cut write‑offs...
Startups Should Ditch Annual Plans for Quarterly Reset
Annual planning is one of the most over-copied “big company” rituals in startups—and it quietly creates a lot of bad decisions. In large companies, annual planning makes sense. They’re hiring hundreds (sometimes thousands) of people, mobilizing new strategies, changing systems,...
Stop Complaining, Boost Energy: Simplify Teams for 2026
Folks that complain consume about 20x the energy of those that just get sh*t done Simplify the team for 2026
Acoustic Launches Native Integrations with Leading Commerce Platforms
Acoustic announced native, bi‑directional integrations with Shopify, BigCommerce and WooCommerce inside its Acoustic Connect platform. The connectors deliver real‑time catalog, order and behavioral data sync, giving retailers a continuously updated view of each customer. Marketers can now trigger omnichannel journeys...
Mercedes‑Teams Partnership Clashes on Brand Coherence
Mercedes is integrating Microsoft Teams into the 2026 all-new CLA Coupe. Let’s set aside the obvious safety question of video meetings while driving for a second. Here’s the thing that makes me scratch my head... Mercedes is a luxury performance...
B2B Buying Is Fueled by Fear, Not Logic
B2B has a dirty little secret: 🫣 We pretend buyers are rational. Because it's easier than admitting they're human. Here's what we say drives B2B buying decisions: ✅ ROI ✅ Feature comparisons ✅ Technical specs ✅ Business cases so logical,...
Dmr Advertising Chooses Pentaleap to Modernize Its Retail Media and Accelerate Growth
Retail media marketer dmr Advertising has selected Pentaleap as its technology partner to modernize its retail media operations for DocMorris. The transition began with a collaborative upgrade alongside the incumbent system, delivering immediate relevance and user‑experience improvements, before expanding to...
Assumption Drift, Not Execution, Undermines Growth Plans
Assumption drift kills more growth plans than bad execution. But we keep blaming execution anyway. Because assumption drift is quiet. Uncomfortable. And usually leader-owned. It looks like this: • The buyer evolves • Pricing gets “tested” • Revenue targets shift...
Joining Insight Collective to Shape Marketing's Complex Future
My belief in marketing effectiveness has only grown as I've seen the landscape getting more and more complex for marketing. Through my own journey into it, and building the Storybook platform around the learnings, it's also connected me with some...
Drupal Reinvents Open Source Content Management with Launch of Drupal Cms 2.0 — New Visual Builder, AI and Templates Redefine...
Drupal Association unveiled Drupal CMS 2.0, the most significant upgrade in its 25‑year history. The new version adds Drupal Canvas, a visual drag‑and‑drop builder, and pre‑configured site templates that can be installed in under three minutes. Optional AI tools let...
MNTN’s Latest Innovation, QuickFrame AI, Scales Rapidly With New AI Video Features Including Consistent Characters, Products, and Locations Across Campaigns
MNTN unveiled major upgrades to its QuickFrame AI platform, enabling brands to generate professional TV and social video in minutes. The new release introduces reusable brand building blocks for products, characters, and locations, director‑level controls, an effects library, and an...
Incubeta Launches New Agentic AI Products to Help Brands Understand What Truly Drives Marketing Performance
Incubeta unveiled two agentic AI solutions—Creative Performance Index (CPI) and OutperformBI—to give marketers clearer insight into what truly drives campaign results. CPI analyzes granular creative elements such as branding, calls‑to‑action, and emotional cues, linking them directly to live performance data...
Stop Wasting Data: Turn Skills Into Real Work Impact
We’ve never had more data about people, yet we've never been worse at using it to help them grow. Said another way... We have the most instrumented workforce in history, and we’re using almost none of that signal to help...
Purple Launches ‘Engage’: The All-in-One CRM and Email Platform to Help Venues Turn Visitors Into Regulars
Purple has unveiled Engage, an all‑in‑one CRM and email marketing platform that turns venue Wi‑Fi connections into a compliant customer database. The solution bundles data collection, segmentation and automated email campaigns in a hardware‑agnostic interface designed for small cafés to...
Kddi Selects the Digital Vending Machine® From Bango to Power Content Offering for Povo2.0 Pre-Paid Subscribers
KDDI, one of Japan’s largest telcos, has partnered with Bango to integrate the Digital Vending Machine (DVM) platform into its povo2.0 prepaid service. The DVM will let KDDI instantly bundle leading streaming subscriptions with mobile plans, giving prepaid customers a...
Small Teams Outperform Big Companies on User Value
"Wow, this actually works. I wonder why Intercom can't pull this off" That's what a user told me after switching from Intercom to Aidbase. This happened after Intercom's CEO announced he would invest $100M into AI. So how can we,...
ChatGPT's Recommendations Vary Widely, Challenging Brand Tracking
NEW research: https://t.co/yE1LogIFHO If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real...
Sokin Secures $100 Million Debt Facility
Sokin, a global business‑payments platform, secured a $100 million long‑term debt facility from Oxford Finance. The capital will accelerate its expansion across North America, Asia, the Middle East and South America and fund new embedded‑payments products. The deal follows a $50 million...
AI Revolutionizes Enterprise Sales and Organizational Structure
New @ThePeelPod with @JacquelineSYC19 How AI is changing data, getting enterprise customers from cold emails during YC, building an AI BDR in-house, why most functions at @artie_labs report to the CTO (not CEO), and what it's like raising a Series...
AI Sales Reps Must Match Pluribus' All‑Knowing Expertise
"AI SDRs and AEs should be as good as Pluribus. They should know everything. Every bit of detail about your product, customers, and more." with @kylecnorton CRO @owner https://t.co/bxYBgTmGEJ