Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
CORDURA® Adventurer™ Fabric Line Debuts at Portland's Functional Fabric Fair
CORDURA® Advanced Fabrics introduced the CORDURA Adventurer™ fabric collection at the Functional Fabric Fair in Portland, Oregon, on April 8‑9. The curated line targets hikers, climbers and other outdoor enthusiasts, aiming to cut designers' material‑selection time while delivering proven durability.
Cold Email Sequence: 5 Sequences with Ready-to-Use Examples
The guide reveals that a single cold email typically nets only 1‑2% replies, while a structured 4‑5‑email sequence can lift response rates to 8‑15%. It outlines optimal cadence—starting with a two‑day gap and widening to up to ten days—plus the...
Sales Process Design & Engineering
Founders often assume a polished product eliminates the need for a structured sales process, but neglecting sales design leads to ghosted prospects and unpredictable revenue. The article outlines five cardinal sins—blind proposals, poor qualification, premature pricing, failing to book follow‑ups,...
Skip Partners with Loblaw for Grocery Delivery
Skip, the Canadian delivery platform, announced a partnership with Loblaw Companies Limited, integrating 13 of Loblaw's banners—including No Frills, Loblaws, and Real Canadian Superstore—into its grocery delivery network. The collaboration enables coast‑to‑coast, on‑demand grocery fulfillment for a broad range of products,...
Legora Hits $100 Million ARR, Accelerating Legal AI Adoption
Legora announced it has crossed $100 million in annual recurring revenue (ARR) just 18 months after its platform’s general release, now serving more than 1,000 customers in 50 markets. The milestone, backed by a recent Series D round, highlights the surge in...
Luxury British Bedmaker Expands Into China
British luxury bedmaker Harrison Spinks is entering China through a partnership with Sleep Comfortably, launching a flagship store at the end of the year followed by a phased rollout of additional locations. The move builds on the company’s 185‑year heritage of...
Salesforce, Workday CEOs Clash Over AI as SaaS Giants Trim Jobs
Salesforce chief Marc Benioff and Workday founder Aneel Bhusri sat down for a candid discussion on AI's disruptive potential just as both firms disclosed sizable workforce reductions—5,385 at Salesforce and 2,150 at Workday. The meeting underscored a broader reckoning in...
AI‑crafted Referral Programs Boost Growth with Double‑sided Rewards
I built a skill for Claude Code that designs referral programs that actually grow — incentive structure, placement, and tracking. It builds the full program: double-sided rewards (both referrer and referred get something), what the incentives should be, when payouts trigger,...
Great Positioning Fails When No One Lives It
Your new positioning is beautiful. And it wasn’t cheap. The slide decks exist. A workshop was held. Everyone applauded. Then no one followed it. Sales adjusts however it sees fit to close a deal. Marketing bends it to get more...
Clutch Opens Ottawa Customer Hub at Bayshore
Toronto‑based Clutch launched its first Ottawa Customer Hub at Bayshore Shopping Centre, its second physical location nationwide. The hub, opening April 11, serves as a pickup, drop‑off and support centre for the company’s online vehicle buying and selling platform. Clutch, which...
Carrier Debuts Powerful New Tool to Drive High-Value Bookings
Carrier has launched “Limitless: Intimate Escapes,” a new ultra‑luxury travel volume aimed at smaller, high‑value groups. The offering follows a 45% rise in 2025 bookings between $75k‑$125k and reflects a shift toward intimate trips, with $125k+ bookings averaging 8.5 travelers...
How to Successfully Demo Salesforce Solutions to Business Stakeholders
The article outlines a repeatable methodology for delivering functional walkthroughs of Salesforce solutions to non‑technical business stakeholders. It stresses starting with the project vision, clearly scoping functional areas, and demonstrating features in the order users actually interact with the system....
Levanta Acquires Affiliate Network Perch+
Levanta announced the acquisition of Perch+, an affiliate network focused on Amazon sellers, adding roughly 60,000 vetted partners to its Marketplace. The deal brings Perch+ brands into Levanta’s suite of tools, including the Paid Placements model that enables flat‑rate creator...
Lycra Company Partners with Texhong on Renewable Fibres
Lycra Company announced a strategic partnership with Texhong International Group to develop renewable fibres for China’s stretch yarn market. Texhong will work exclusively with Lycra on integrating the fibre into core‑spun yarns, a key segment of stretch textiles. The deal...
Anthropic’s Growth Lead Credits $19 B Revenue Surge to Culture and Niche Focus
Amol Avasare, Anthropic’s head of growth, says the AI firm’s revenue climbed from a few hundred million to roughly $19 billion as a 40‑person growth team leveraged a narrow enterprise AI focus and an open culture. The interview reveals how the...
FTI and E& Sign Cooperation Agreement to Explore Global Telecom and Digital Ecosystem Opportunities
Freedom Telecom International (FTI), a subsidiary of Freedom Holding Corp., and global tech group e& have signed a cooperation agreement at MWC26 to jointly explore telecom and digital ecosystem opportunities worldwide. The partnership creates a structured framework that leverages e&'s...
Turn Your Website Into Instant Customers with Automation
🚨 There is an awesome new tool called Money Printer. You paste your website link into it, and it automatically brings in customers 🔥 No building lists. No writing copy. No manual campaign setup. It handles the entire sales cycle: → Finds in-market companies...
4 Ways to Automate Sendblue with Zapier
Sendblue lets businesses send and receive iMessage and SMS from a single number, and Zapier extends its reach by linking it to dozens of apps. The article outlines four automation patterns: instant lead follow‑up, CRM‑driven texting, centralized inbound routing, and...
#184 - Disruptive Technology, Adaptation and Hyper‑Growth with Caitlin Allen, SVP of Market and Chair at Simbe Robotics
In this episode, Caitlin Allen, SVP of Market and Chair at Simbe Robotics, discusses how disruptive technologies—especially robotics-as-a-service—are reshaping traditional industries and consumer expectations. She highlights the convergence of digital and physical experiences, the labor shift toward higher‑skill roles, and...
Inside Sales vs Outside Sales: The Differences
Inside sales and outside sales differ primarily by where the interaction occurs—remote versus in‑person. Inside reps use phone, email and video to handle dozens of opportunities at low cost, while outside reps travel to meet customers, focusing on fewer, higher‑touch...
Build Your Growth Marketing Program in Six Months
How to build YOUR #growthmarketing program in 6 months @TBorreson11 https://t.co/QAED4IhrHi #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #customerexperience #businessintelligence https://t.co/LBKafNWF9t
Silvaco Announces SiC Partnership with APEC
Silvaco Group announced an expanded strategic partnership with Taiwan‑based Advanced Power Electronics Corp. (APEC) to deepen the use of its Victory Device, Gateway, and SmartSpice solutions. APEC will deploy these tools across its silicon and silicon‑carbide (SiC) product lines, aiming...
Rethinking B2B Marketing Foundations for Modern Success
The invisible architect: Reimagining B2B marketing’s core models by @Timothy_Hughes https://t.co/S1LaNuKZaJ @DLAIgnite #SocialSelling #DigitalSelling #Sales #Leadership #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips #Marketing101 #B2BMarketing https://t.co/6McpMaj4G7
Quickbase Acquires Solvice to Embed AI‑Driven Scheduling and Route Optimization
Quickbase announced the acquisition of Solvice, a provider of APIs for route optimization and workforce scheduling. The deal, disclosed on April 6, 2026, will embed Solvice’s OnRoute and OnShift capabilities into Quickbase’s low‑code platform, aiming to cut road time by...
Mitsui Chemicals Partners with JRSI to Distribute Jarocol Hair Dyes in Japan
Mitsui Fine Chemicals, a wholly‑owned unit of Mitsui Chemicals, signed a strategic partnership with James Robinson Specialty Ingredients (JRSI) to become the exclusive distributor of the Jarocol hair‑dye range in Japan. The deal blends JRSI’s dye technology with Mitsui’s local...
Chillisoft Expands Fortra Distie Deal
Australian distributor Chillisoft has expanded its long‑standing partnership with U.S. cyber‑security firm Fortra to cover the vendor’s entire suite of solutions across Oceania. The new agreement upgrades a previous single‑product arrangement, such as Tripwire, into a full‑portfolio alliance, with Chillisoft...
Andie Teams with Target for $50‑Cap Swimwear Line
Swimwear label Andie announced a partnership with Target to launch a limited‑edition collection priced from $32 for bikini separates to $50 for one‑piece swimsuits. The collaboration brings the celebrity‑favoured brand to Target’s nationwide stores and online platform, marking a major...
Hillman Solutions Acquires Campbell Chain & Fittings, Adding $20M in FY2026 Sales
Hillman Solutions Corp. bought the Campbell Chain & Fittings business from Apex Tool Group, adding U.S. manufacturing and a broader chain product line. The deal is expected to generate over $20 million in net sales for fiscal 2026 and deepens Hillman's...
NetLine, Demandbase Join Forces to Elevate ABM Programs
NetLine and Demandbase have launched a native integration that merges programmatic lead generation with account‑level intelligence, directly syncing Demandbase’s curated account lists into NetLine campaigns. The partnership bridges the longstanding gap between high‑level ABM insights and buyer‑level engagement, enabling marketers...
Lenovo Consolidates Partner Tiers, Incentives Amid Services Push
Lenovo is overhauling its Lenovo 360 channel framework by consolidating partner tiers into four unified levels—authorized, gold, platinum and platinum 360—and slashing the number of incentives by roughly 90 percent while keeping total value unchanged. The company also launched a new services...
Knog Sets New Distribution Partners in North America
Australian cycling accessories maker Knog announced new North American distribution agreements, adding BTI and QBP as its United States partners and Live To Play Sports as its Canadian distributor. The change ends an eight‑year exclusive relationship with Selle Royale USA,...
Nuvini to Acquire 51% of Beyondsoft’s U.S. Unit for $80.7 M, Forming $148 M Platform
Nuvini Group Limited announced a $80.7 million acquisition of a 51% stake in Target, the U.S. arm of Chinese IT firm Beyondsoft. The deal creates a combined technology platform projected to generate $148 million in FY 2025 revenue, expanding Nuvini’s B2B SaaS footprint...
West Pak Avocado’s Roadmap to Retailer Success for California Season
West Pak Avocado announced its 2026 California season roadmap, highlighting a projected 330 million‑pound harvest—the third consecutive year above 300 million pounds. The company is promoting its California Gold and GEM bag programs, along with a Farm‑to‑Table PLU initiative, to help retailers...
Frame Meetings Around Buyer Value, Not Just Calendar Slots
Having a next meeting on the calendar is not enough. You'll still get no showed and rescheduled on. It all comes down to one concept. Value... for the buyer. And framing the 'reason' for the meeting, accordingly. Else they'll wonder "can't this just be an...
Delta Taps Amazon Leo to Boost Passenger Brand Experiences
As Delta earmarks Amazon Leo for an initial 500 tails, the airline — which is springboarding off its AWS relationship with the tech giant — says the arrangement will serve as a “launchpad” for bringing more brand experiences to passengers....
What Is Sales Enablement? Strategies, Benefits and Best Practices
The episode breaks down Elay Cohen’s March article on sales enablement, defining it as a strategic process that equips sales teams with the right knowledge, tools, and content while aligning marketing, sales, and customer success. Cohen highlights pandemic‑driven shifts to...
Sequence Over Quantity: Fix Foundations Before Scaling
Most CMOs inherit a messy system. So they add more: • new campaigns • new channels • new ideas But pipeline doesn’t improve. What helps is sequence: • fix the foundation • capture high-intent demand • align messaging • clean up channels Order matters more than activity. https://t.co/DWAOnm26p8
AI‑Driven SaaS Reset: Nuvini's $80.7M Deal, AlixPartners Scorecard and Oracle Layoffs
Nuvini Group announced an $80.7 million acquisition of Beyondsoft’s U.S. business, while AlixPartners released a new AI‑Disruption Scorecard that ranks SaaS firms by resilience. At the same time, Oracle disclosed layoffs affecting over 10,000 staff, underscoring the strain of its $300 billion...
Peer Software and Carahsoft Partner to Bring Data Replication and Synchronization Solutions to the Public Sector
Peer Software and Carahsoft have formed a strategic partnership, naming Carahsoft as Peer’s Master Government Aggregator to sell the Peer Global File Service (PeerGFS) platform to public‑sector customers. PeerGFS delivers real‑time file replication, synchronization and multi‑protocol support across hybrid environments,...
Microsoft, Google Chase Long‑term DRAM Deals with SK Hynix
SK Hynix in talks with Microsoft, Google for long-term DRAM supply Microsoft, Google are also seeking long-term memory supply deals with Samsung; South Korean chipmakers are ramping up capacity https://t.co/qsHPPPLXm1
Walmart to Stock La Roche‑Posay in 1,460 U.S. Stores, Expanding Premium Skincare Reach
Walmart announced that its 1,460 U.S. stores will begin selling La Roche‑Posay products, marking the French brand’s first large‑scale U.S. retail rollout. The partnership includes pharmacist training to position Walmart as a skincare advisory hub.
Aurora Expeditions Names Beth Mercier VP of Sales for North America
Aurora Expeditions announced the appointment of Beth Mercier as Vice President of Sales for North America. Mercier, a 15‑year veteran of expedition cruising, will steer the line’s sales strategy, distribution growth and trade partnerships across the region.
AlixPartners Unveils AI Disruption Scorecard, Flags Winners and Losers in Enterprise SaaS
Consulting firm AlixPartners released an AI‑driven SaaS scorecard that ranks 500 software companies across 12 private‑equity portfolios on a 1‑to‑7 disruption scale. The analysis finds just 14% of firms have strong data and vertical moats, while roughly 25% sit in...
Relynta Launches Inbox-First AI CRM for Small Businesses
Relynta unveiled an inbox‑first AI‑powered CRM designed for small businesses, merging email, contact management, appointment scheduling, estimates, invoicing, payments, SMS, and campaign tools into a single workspace. The platform’s business‑aware AI draws on company documents and website content to generate...
Gargash Auto Appoints iProspect as Agency of Record to Power Next Phase of Growth in the UAE
iProspect, a dentsu company, has been named the agency of record for Gargash Auto, the UAE’s official dealer for premium automotive brands such as Mercedes‑Benz and Alfa Romeo. The agency will oversee digital and out‑of‑home media strategy, planning and activation...
Calendar Marketing: The High-Impact Channel Marketing Pros Will Need in 2026
Marketers are pivoting from volume‑driven SEO to answer‑engine optimization (AEO) as AI‑powered search reshapes content discovery. While AI‑generated snippets increase brand visibility, they often deliver lower click‑through rates and conversions compared with traditional search results. To cut through the growing...
Keurig Dr Pepper Expands Partnership With Suntory Beverage & Food Europe
Keurig Dr Pepper and Suntory Beverage & Food Europe have broadened their long‑term alliance to push Dr Pepper, Canada Dry and other brands into 15 European markets, including France, Poland, Switzerland and Iberia. The deal emphasizes joint marketing, product innovation and logistics...
FATKID Launches to Aid GCC Restaurant Growth with Focus on Contributor Margins
Former Kitopi executives Ali Kandil and Elie Saade have launched FATKID, a Dubai‑based F&B growth partner that manages roughly USD 82 million in annual restaurant revenue across the GCC. The firm differentiates itself by focusing on contribution margin rather than vanity metrics,...
Demand Generation Vs. Lead Generation: The Real Differences
Demand generation and lead generation serve distinct but complementary roles in B2B marketing. Demand gen focuses on top‑of‑funnel awareness, trust building, and long‑term brand equity, while lead gen captures high‑intent prospects and feeds them into the sales pipeline. The article...
Why Prospects Ignore You and the Best Ways to Re-Engage Them
Prospects often go silent not because they reject you, but because they feel uncertain about the decision. This silence signals a confidence gap that salespeople must close by delivering targeted value and insight. Effective re‑engagement requires sharper, need‑focused questions, multi‑threaded...