Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
JJG Aero Targets $100 Million Revenue in 5 Years, Focuses on Deepening Relationships with Existing Clients
Bengaluru‑based JJG Aero announced a goal to reach $100 million in revenue within five years, targeting a mid‑30% compound annual growth rate. The plan is backed by a $30 million Series B round led by Norwest Venture Partners, which will finance a new 200,000‑sq‑ft manufacturing facility in North Bengaluru. The company, which grew from roughly $2.4 million (₹20 crore) in FY21 to about $18.7 million (₹155 crore) in FY26, aims to split future revenue evenly between existing and new customers, deepening existing client relationships. JJG Aero sees India’s aerospace share, now under 2% but having doubled in a decade, as a growth engine, though it expects design‑led manufacturing to take another 8‑10 years.
Marriott Teams with Lefay to Launch First Luxury Wellness Brand
Marriott International has entered a joint venture with Italian resort brand Lefay to create its inaugural luxury wellness brand. The partnership, announced today, adds two existing Lefay resorts and three under‑development properties to Marriott’s portfolio, marking the chain’s biggest push...
Advent Technologies Partners with EH Group to Develop HTPEM Fuel Cells for Enterprise Power
Advent Technologies Holdings Inc. announced a license and joint development agreement with EH Group Engineering AG, granting Advent rights to EH Group’s high‑temperature proton exchange membrane (HTPEM) fuel‑cell technology. The partnership will target stationary power applications for B2B customers such...
The Difference Between a $250K and $500K Fractional GTM Leader
The post contrasts $250K and $500K fractional GTM leaders, arguing that the gap isn’t skill or network but mindset and behavior. $250K operators chase inbound work and protect time, while $500K leaders engineer pipelines, sell outcomes, and protect positioning. The...
How Fifth Third Grew Embedded Banking Fee Revenue 53% in 2025
Fifth Third’s Newline embedded‑banking platform posted a 53% year‑over‑year increase in fee revenue for 2025, making it the fastest‑growing segment of the bank’s commercial payments business. The growth was driven by new partnerships with Stripe, Trustly, ADP and Corepay, and by...
Krolog Expands Amazon Consulting Suite to Boost Brand PPC and SEO Performance
Krolog, a Toronto‑based Amazon consulting agency, announced an expanded service portfolio that bundles pay‑per‑click, SEO and full account management into a single growth engine. The move targets brands seeking to cut ad costs, improve organic rankings and scale revenue on...
ANT Scales 300% Revenue, Expands Across Asia
ANT`s performance Hong Kong HQ (since April 2025) → 300+ partners + 10K+ biz customers → 300% revenue growth. Regional momentum: Malaysia (Kenanga Investment Bank wealth Super App, TNG Digital 16M verified users), Indonesia, Philippines, driving growth. ZOLOZ eKYC deployed...
Amazon, U.S. Bank and Mastercard Launch Business Credit Cards for SMBs
Amazon announced a partnership with U.S. Bank and Mastercard to introduce two new small‑business credit cards – a Prime Business Card with 5% back for Prime members and an Amazon Business Card with 3% back for non‑Prime users. The move...
PMI Builds Commerce Engine to Glean Customer Insights
Philip Morris International (PMI) has launched an omnichannel commerce engine in South Africa to reach informal‑market retailers that account for up to 75% of counterfeit tobacco sales. The solution uses USSD short‑codes on feature phones, multi‑language support, and low‑cost scooter...
Ecuador’s Shrimp Sector Working to Expand Sales in Japan
Ecuador’s shrimp farming sector posted a record $7.47 billion in export revenue last year, shipping 3.07 billion pounds of product. While China, Europe and the United States absorb over 90 % of shipments, sales to Japan rose 35.6 % in volume and 48.6 % in...
Truecaller Opens Global Market Access For Its Business Chat Platform
Truecaller has opened its Business Chat platform to global channel partners and enterprise solution providers, enabling a shift from low‑trust SMS to verified, media‑rich conversational messaging. The move gives brands access to over 500 million active users who already interact through...
The Problem With “Well-Written” Messages No One Talks About
The post argues that well‑written outbound messages often fail because they lack timely context. Good copy only communicates; it doesn’t create demand. Teams focus on tweaking language instead of aligning outreach with real‑time signals such as hiring, funding, or leadership...
Jonathan Adler Teams with Michaels Canada for Exclusive Home Décor and DIY Line
Jonathan Adler has partnered with Michaels Canada to launch an exclusive home décor and DIY collection, hitting stores and the retailer’s website on March 17. The line blends Adler’s signature color‑rich aesthetic with affordable, craft‑ready products, aiming to reach younger...
Airbnb Launches Private Car Pickups in 125 Global Cities with Welcome Pickups
Airbnb has rolled out private car pickup services in 125 cities across Asia, Europe and Latin America through a partnership with UK‑based Welcome Pickups. The move, part of a broader push into hotel‑style amenities, targets an additional $1 billion in annual...
IonQ Forecasts $225‑$245 Million Revenue in 2026 as Quantum Market Matures
IonQ Inc. projected 2026 revenue of $225‑$245 million, citing a growing customer base, an expanded product portfolio and a $370 million backlog. The outlook reflects the company’s strong cash position and its push toward a 256‑qubit system as the quantum computing market...
Sponsor Fintech Business Weekly to Reach 91k Decision Makers
Looking to reach senior execs & decision makers in fintech, banking & govt regulators? Reach out about sponsoring Fintech Business Weekly to get in front of 91,000+ loyal readers & listeners.
Snowflake Names Veteran Executive Jonathan Beaulier New CRO, Reaffirms FY2027 Guidance
Snowflake announced Jonathan Beaulier will assume the chief revenue officer role on March 31, 2026, succeeding Mike Gannon. The move coincides with a reaffirmation of the company’s first‑quarter and full‑year fiscal 2027 guidance. Shares slipped 4% on the news, while analysts keep a...
Microsoft Dynamics Partner Roundup: Waste Management Partnership; Tax Automation for D365BC; Distributor Integration; Sports and Entertainment Partner
Microsoft Dynamics partners announced four strategic collaborations this week. Columbus and COSMO are extending their waste‑management ERP platform, built on Dynamics 365, from the Nordics into the United States and the United Kingdom. UST and CereTax are embedding payment processing and...
Why Your LinkedIn Outreach Is Getting Ignored (And What to Fix Right Now)
LinkedIn offers unparalleled, real‑time data on prospects, yet many salespeople still send generic, misspelled, or overly automated messages that are deleted instantly. The article outlines the most common outreach errors—name misspellings, pitching in connection requests, mass‑VA blasts, “connect and forget,”...
FMG Acquires Testimonial iQ to Add Another Piece to Its Offering
FMG announced the acquisition of Testimonial iQ, a client‑testimonial platform launched in 2023, and will rebrand it as FMG Testimonials. The tool will be sold both as a standalone product and as part of FMG’s broader digital‑marketing suite, which already spans website...
Rave Restaurant Group Cuts Uber Eats Ties Over 30% Fee Hike
Rave Restaurant Group, the parent of Pizza Inn and Pie Five, terminated its partnership with Uber Eats after the platform raised marketplace fees, pushing the effective charge on delivery orders to as high as 30%. The move underscores mounting pressure on restaurant...
Big Y To Host Local Partner Outreach Event In Springfield, MA
Big Y Foods will host a "Let's Talk Local: Partner with Big Y" information session on May 13 from 2‑4 p.m. at its Springfield, Massachusetts store support center. The event aims to connect regional businesses with the family‑owned grocer to explore...
Data‑Driven CMO Partnership Turns Gaps Into Growth Wins
When you start a CMO Partnership with me, I start with the data from your business as the base for finding the gaps in your current ecosystem. Then, I work on filling those gaps with a marketing and sales strategy designed...
LiveRamp Extends Partnership with Unity
LiveRamp has broadened its collaboration with Unity, integrating its RampID identity solution into Unity Exchange. The move gives marketers access to Unity’s mobile ecosystem of 2.9 billion monthly active devices globally and 256 million in the United States. By leveraging first‑party data,...
Broot.ai Partners with Vonage
Broot.ai, a B2B contact‑management platform, has integrated Vonage Voice APIs to embed one‑click, in‑app calling and instant local‑number provisioning. The new feature lets sales and marketing teams dial prospects directly from the CRM and assign US, European, and Pacific local...
Inbound Content Attracts Brands, Cold Pitches Fail
Cold pitching brands is a losing strategy. Response rates sit in the low single digits, and brands ignore generic emails. Inbound flips the script by making you discoverable through SEO, problem-solving content, and organic brand mentions. Warm inbound leads close at higher rates...
Snowflake Names Veteran Executive Jonathan Beaulier as New CRO to Boost Sales
Snowflake announced Jonathan Beaulier as its new chief revenue officer, effective March 31, 2026, replacing Mike Gannon. The move is aimed at reviving growth and tightening sales execution while the company reaffirms its FY2027 guidance. Analysts see the leadership shift as...
TuneCore Elevates Brian Miller to Chief Business Officer to Boost Global Artist Platform
TuneCore, the Believe-owned distribution service, promoted Brian Miller from chief revenue officer to chief business officer on April 2. The move is designed to accelerate global expansion, forge new partnerships and deepen support for the independent artists who have generated...
Alpha Cognition Q4 2025 Earnings Show 62% Sales Surge as COO D’Angelo Drives Rollout
Alpha Cognition reported $2.8 million in Q4 2025 revenue, with ZUNVEYL sales up 62% quarter‑over‑quarter. COO Lauren D’Angelo highlighted a rapid go‑to‑market expansion across long‑term‑care facilities, while the company balances rising operating costs against a $66 million cash cushion.
Nielsen Renews Multi‑year Deal with TelevisaUnivision to Broaden Hispanic Audience Measurement
Nielsen has signed a new multi‑year measurement and data agreement with TelevisaUnivision, extending its analytics across the Spanish‑language broadcaster’s TV, cable, streaming and radio assets. The deal adds Nielsen’s Advanced Audiences, streaming ratings and out‑of‑home tools, promising marketers deeper insight...
Trimble Acquires Document Crunch to Boost Construction‑Tech Portfolio
Trimble Inc. agreed to acquire Document Crunch, an AI‑driven construction document‑analysis platform, for an undisclosed sum. The deal, expected to close in Q2 2026, adds risk‑management capabilities to Trimble’s construction ecosystem without materially affecting its 2026 guidance.
Marketers Can Now Access Premium TV with Social‑Style Targeting
2026 is the year TV becomes a lot more accessible to marketers spending $50k to $500k/month on Meta. Meta CPMs are up 30%+ YoY. The average social session is 8 minutes. The average CTV session is 99 min, yet most DTC...
Attribution: From Credit Scoreboard to Coordination Engine
Attribution was supposed to tell us which channels deserve credit. It mostly told us which teams should fight about it. Frans Riemersma and I just published The State of Marketing Attribution 2026 (sponsored by CaliberMind), and the finding that hit hardest...
Review Intelligence as a GTM Signal Layer
Slang AI, a voice‑AI reservation platform, is using restaurant reviews as a direct go‑to‑market (GTM) signal layer to pinpoint eateries that lose bookings due to phone‑answering gaps. The company built a five‑tool pipeline—Serper.dev for Google Maps discovery, Clay as a...
B2B Can Build Network Effects Like B2C
Many B2B founders (including me) were always slightly jealous of the network effects and moats that emerged for B2C businesses that worked. @JayaGup10 @ashugarg write a great piece about how similar structural advantages are now possible in B2B.
Corporate Control Stifles Profitable Editorial Top‑of‑funnel
Been saying this for years, but it rarely works out. It is a very profitable way to generate top of funnel for a non-media business, but corporates struggle to let editorial teams maintain their autonomy. Hopefully it works, but often...
Build Your Own Channel Digest: The System I Use to Engage Intentionally on LinkedIn
The author created a personal "Channel Digest" to turn LinkedIn from a random scrolling habit into a purposeful relationship engine. By aggregating the right people, conversations, and market signals, the system lets users engage with intent rather than reaction. It...
Guidefitter Deepens Strategic Partnership with Rocky Brands, Inc., Expands Platform to Include Muck and XTRATUF
Guidefitter, the outdoor‑recreation technology platform, has broadened its partnership with Rocky Brands to include The Original Muck Boot Company and XTRATUF alongside Rocky Boots. The expansion gives the two new brands access to Guidefitter’s network of more than 194,000 verified...
Gold Medal Launches 2026/27 Caribbean and Mexico Portfolio
Gold Medal has unveiled its 2026/27 Caribbean and Mexico portfolio, supported by a month‑long marketing push and a dedicated online hub. The campaign features a 116‑page brochure, ready‑to‑use assets and 21 specially selected holidays from regional UK airports. Agents who...
BrainDonors and HubSpot to Host B2B Growth Conference This May
BrainDonors and HubSpot are co‑hosting the B2B Growth Conf 2026 in Sofia on May 8, gathering over 500 B2B leaders to explore how to make revenue growth predictable. The single‑day agenda is split into four blocks—digital growth, revenue operations, AI‑driven outbound, and...
Nordstrom Teams with Marks & Spencer to Relaunch U.S. Fashion Line After 25‑Year Hiatus
Nordstrom announced a partnership with Marks & Spencer to sell a curated women’s‑wear capsule in 30 U.S. stores and online, marking the British brand’s return after a 25‑year exit. The rollout leverages consumer‑insight data and an asset‑light wholesale model to...
Melon Digital Secures Global eSIM Deal
Melon Digital, an MVNO platform‑as‑a‑service provider, has teamed up with global eSIM specialist Airalo to deliver instant digital connectivity for international visitors in South Africa. The partnership launches an eSIM offering through Melon Mobile, allowing travelers to access data, voice...
Nitro Swimming and Deboer Announce Strategic Partnership Beginning Fall 2026
Nitro Swimming announced a strategic partnership with performance swimwear brand deboer, set to launch in Fall 2026. The collaboration will equip Nitro athletes with advanced racing suits and training gear designed to accelerate development at every level. Both organizations cite...
B2B Merchandising Brand Fully Promoted Enters India, Plans Metro Expansion
Fully Promoted, the international B2B merchandising brand, launched its first Indian flagship store in Chennai, partnering with United Franchise Group. The franchise is headed by Suresh Raghuraj and Deepika Loganathan, who also manage the brand’s Australian operations. AI-driven platforms from...
Bootstrapped SaaS Growth When AI Took Over the Market
In this episode, host Omer Khan talks with Sylvester Dupont, the bootstrapped founder of Parser, a B2B SaaS that automates data extraction from documents. Sylvester recounts how the company spent a year building the product without customer input, launched to...
Daydream Secures $15 Million Series A to Fuse AI SEO Agents with Human Oversight
Daydream, an AI‑powered SEO startup, closed a $15 million Series A led by WndrCo, with First Round Capital and Basis Set Ventures participating. The funding will expand its hybrid AI‑human platform that automates keyword strategy, content creation and technical audits, targeting...
OpenAI COO Lightcap Bullish on Legacy Software as AI Reshapes Market
OpenAI’s chief operating officer Brad Lightcap told the Uncapped podcast that investors can be bullish on legacy software companies as they accelerate AI integration. At the same time, ExpressVPN rolled out ExpressAI, a privacy‑first chatbot that demonstrates how COOs are...
IBM and Arm Team Up on Dual‑Architecture AI Hardware for Enterprise Workloads
IBM announced a strategic collaboration with Arm to create dual‑architecture hardware designed for AI and data‑intensive enterprise workloads. The partnership blends IBM's system design and security expertise with Arm's power‑efficient cores, targeting large‑scale B2B customers seeking flexible, secure AI infrastructure.
Brother UK Hires New Commercial Chief Amid Channel Strategy Shake-Up
Brother UK has appointed long‑time veteran Julie Harrison as its new chief commercial officer, bringing more than 30 years of internal experience to the role. The promotion is part of a broader channel‑strategy overhaul aimed at expanding the company’s print...
LinkedIn Is Rewriting the Rules of Visibility
In this episode, host Michael Stelzner and co‑host Jerry Potter sit down with LinkedIn ads authority AJ Wilcox to unpack LinkedIn’s new visibility mechanics—from AI‑driven content discovery and semantic markup to revamped ad personalization tools and stricter rules on automated...