Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
Transak Launches Fiat Bridge to Canton Network, Opening $8 Trillion Institutional On‑Chain Market
Transak announced today that its regulated payments infrastructure now supports a direct fiat on‑ramp to the Canton Network, letting users and institutions purchase Canton Coin via credit cards, bank transfers and local payment rails. The move removes a key friction point for Wall Street firms seeking privacy‑preserving, on‑chain finance on a network that already backs more than $8 trillion in tokenized assets.
Ingram Micro Scores Rugged Samsung Device Range for Local Distribution
Ingram Micro has incorporated Samsung’s full rugged mX device suite into its Australian distribution lineup, extending coverage of IP68‑rated phones and tablets that meet MIL‑STD‑810H durability standards. The partnership builds on an existing relationship and aims to make these devices...
Do We Even Need A Sales Process?
The piece challenges traditional sales processes, noting that CRM stages often don’t match a buyer’s real progress. It cites stark metrics—over 60 % of buying initiatives end without a decision, only 35 % of reps hit quota, and win rates sit at...
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
B2B buyers are abandoning traditional outbound messaging in favor of self‑serve research backed by verifiable proof such as reviews, pricing transparency, and interactive demos. Edelman’s 2025 Trust Barometer and Gartner’s 2025 Buyer Study reveal that 61% of buyers now prefer...
Growth Metrics Can Be Deceptive; Watch These Danger Signs
7 danger signs that tell you if your growth is real: > CAC above 30% of AOV: margin gone before order ships > CPM above $15 sustained: losing the auction > New customer rate below 50%: reacquiring who you already have > Frequency...
Nobody Warned You a Podcast Pitch Deck Would Feel This Personal
Liam Austin argues that a dedicated podcast pitch deck is essential for turning a casual email pitch into a concrete decision tool. A concise 8‑15 slide deck—covering show overview, host bio, audience profile, format, metrics and sponsorship options—lets prospects review...
Eaton to Establish Data Center-Focused Segment
Eaton announced a new global data‑center segment, appointing Angie McMillin as president, to unify its scattered data‑center teams. Sales in the Electrical Americas unit rose 16.1% to about $13.3 billion in 2025, driven by data‑center momentum. The move follows a $9.5 billion...
Stella McCartney’s New H&M Line Aims to ‘Infiltrate’ Fast Fashion From Within
Stella McCartney announced a Spring ’26 collaboration with H&M that she describes as “infiltrating fast fashion from within.” The collection, released 20 years after their first partnership, relies on certified recycled fabrics and gender‑fluid designs, signaling a new sustainability play for...
Align Spend with High‑Intent Funnel to Accelerate Deals
Here’s an exercise worth doing. Open your funnel and map where budget actually goes: - early research - mid-funnel nurture - in-market buyers Then line it up against pipeline this quarter. A lot of investment sits far from a buying...
Our Lego Agency’s Jennifer Berry on Building Connected Commerce Beyond Channels
Lego’s in‑house Our Lego Agency now unites commerce, creativity and retail under a single operating model, eliminating traditional channel silos. The agency focuses on delivering seamless, audience‑first experiences across direct‑to‑consumer (DTC), partner retailers and physical stores. AI tools are deployed...
Real Statistical Engine Replaces Fluffy AI Marketing Wrappers
Most "AI marketing tools" are just prompt wrappers. Our open-sourced repo runs real bootstrap confidence intervals on your marketing experiments. It designs tests, monitors results, and kills losers automatically. No human in the loop unless you want one. What's inside: 🔬 Experiment Engine —...
Founders Who Execute See Demo Numbers Double
My final student session last night was at 7pm. The founder showed up and had done ALL of his homework. He had doubled the number of demos that were going onto his calendar since our prior session two weeks before,...
Nauto Available as O******** Partner on Geotab Marketplace, Expanding Access to Predictive AI-Powered Fleet Safety Technology
Nauto, a leader in AI‑powered fleet safety, announced its dash‑cam solution is now available through Geotab’s Order‑Now (O********) program on the Geotab Marketplace. The integration lets fleets purchase and deploy Nauto’s platform directly from Geotab, simplifying procurement and accelerating time‑to‑value....
New Marketplace Introduces Competitive Bidding for Microsoft 365 Licensing
LicenseBids, a new online marketplace, launches today to bring competitive bidding to Microsoft 365 and Google Workspace licensing procurement. The platform lets businesses submit RFQs and receive blind or concierge‑managed bids from qualified Cloud Solution Provider partners, aiming to increase...
If You Can't Summarize Your Business, You're Lost
You think you know your story because you live it every day. Try this test: Open a blank document and write down your company's story in 200 words. What job are customers hiring you to do? Why does your approach work...
5-Step Playbook for Scalable Customer‑Centric Growth
RT @VisionEdgeMktg 📖 Master customer-centric growth in 5 steps. The playbook that scales. https://t.co/7QiF7l5QYZ #Strategy #Growth
Cargill India Witnessing Double-Digit Growth Rate, B2B Biz Emerging as Key Growth Pillar
Cargill India is posting double‑digit, mid‑teens growth, with its B2B operations emerging as the primary growth engine. The company’s Innovation Centre is collaborating with food manufacturers to develop healthier, premium solutions across bakery, chocolate and confectionery. While its B2C portfolio—featuring...
Answer Engines Shift SEO Focus to Quality Demand
Traffic loss isn’t the full story as answer engines create higher-value demand, forcing CMOs to rethink SEO fundamentals, measurement, and investment priorities. https://t.co/xdLGNGD0iz via @sejournal
Invest $1K to Win Tier‑1 Account and Impress Leadership
A second Tier 1 account booked. Became an actual customer of theirs through Closed Won so I could 1) champion them 2) see how their process was ran. Cost me $1,000 but VP of Sales was blown away. Let’s make this happen.
OpenAI Shuts Down Sora, Upending AI Video Tools for Real‑estate Marketing
OpenAI announced the immediate shutdown of Sora, its AI video‑generation platform, ending a planned $1 billion partnership with Disney and halting a tool many real‑estate firms hoped would power AI‑generated property tours. The move reflects compute constraints and a strategic pivot...
Build Pipeline with Intent, Not Just Awareness
Pipeline doesn’t simply come from awareness first. It comes from buyers already looking. Start with: • high-intent search • demo campaigns • comparison pages Then expand upward. Traffic fills the top. Intent fills the pipeline. https://t.co/THTTjOIO9u
Nebius Secures Up to $27 B AI Compute Deal with Meta, Powering the Future of Ad Tech
Nebius Group agreed to provide Meta Platforms with up to $27 billion in AI compute over five years, including $12 billion of capacity starting in 2027. The deal expands Meta’s AI‑driven ad‑tech stack and marks Nebius’ largest contract to date, underscoring the...
Washington Clears Direct‑to‑Consumer Path for Rivian and Lucid, Challenging Dealership Model
Washington state has passed Senate Bill 6354, granting Rivian and Lucid the same direct‑to‑consumer sales exemption Tesla enjoys. The bipartisan vote and a $4.6 million ballot‑initiative investment signal a shift in the B2B automotive distribution landscape.
Keepit Signs Strategic Agreement with Hammer Distribution
Keepit, a cloud‑native data protection provider, has signed a strategic agreement with Hammer Distribution to strengthen its UK and Ireland market presence. The partnership leverages Hammer’s value‑added distribution network and Keepit’s local data centers to deliver vendor‑independent SaaS backup that...
MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable, Privacy-Centric Audience Solutions
MRI‑Simmons and NIQ have joined Proximic by Comscore’s Data Partner Network, enabling the conversion of their ID‑based consumer and retail datasets into privacy‑first contextual audience segments. The partnership leverages Proximic’s predictive technology to deliver scalable, programmatic‑ready audiences without relying on...
GetVocal Introduces Control Center to Help Enterprises Scale AI Across 90 Percent Plus of Customer Conversations
GetVocal has launched the Control Center, a governance layer that lets human supervisors oversee and intervene in AI‑driven customer conversations in real time. The platform blends deterministic context graphs with a hybrid human‑AI workforce, allowing AI to autonomously resolve most...
Snapchat’s Role in Shaping the Future of B2B Engagement
Snapchat is emerging as a viable B2B outreach channel, according to a GWI study of 2,200 professionals aged 18‑45. The research shows Snapchat users are 1.5 times more likely to hold executive roles and twice as likely to launch side...
Bell Integration Wins NICE’s Implementation Partner of the Year for CX Innovation and AI-Led Transformation
Bell Integration has been named NICE’s Implementation Partner of the Year for CX Innovation and AI‑Led Transformation, recognizing its role in scaling the AI‑driven NICE CXone Mpower platform. The award highlights Bell’s deep expertise, including more than 350 AI practitioners...
Should Wasabi Technologies Make the Move From Direct Sales to a Channel Strategy?
Wasabi Technologies, a fast‑growing cloud storage startup, has built its revenue engine on a pure direct‑sales model. Founder David, a serial entrepreneur with a music‑tech background, now faces a go‑to‑market dilemma: whether to preserve the simplicity of direct relationships or...
Microsoft Shares Rally on Copilot Expansion and New AI SaaS Suite
Microsoft's shares, which have slipped 24% year‑to‑date, rallied after the company announced a broader rollout of Microsoft 365 Copilot and a suite of AI‑driven SaaS products. Analysts cite the move as a catalyst for renewed growth in the Intelligent Cloud...
Alstom Wins €700 Million Systems Contract in AMECA, Boosting B2B Infrastructure Revenue
Alstom announced it has secured a €700 million systems contract in the AMECA region, accounting for roughly 30% of a $2.75 billion total project. The order, recorded in Q4 of fiscal year 2025/2026, follows a 2.46% dip in Alstom’s share price on...
Ray Media Advisory Wants To Fix Agency-Client Relationships Before They Break
Ray Media Advisory has launched a Partnership Accelerator to proactively safeguard brand‑agency relationships amid industry consolidation and AI‑driven workflow changes. The service, debuting March 31, runs 10‑12‑week sprints that include diagnostics, joint workshops, and a 90‑day accountability framework. It is being...
Credit Unions Want FinTechs on Speed Dial
FinTech partnerships with credit unions surged nearly 20% last year, shifting from a supplemental tactic to a core modernization strategy. Credit unions favor these alliances for speed, with 56% crediting FinTechs for faster, larger‑scale innovation. Payments and data analytics dominate...
Changhong and Grundig Form Strategic Partnership
Changhong, a leading Chinese home‑appliance maker, has secured a strategic partnership with Germany’s Grundy brand, obtaining a license to sell Grundig products across Europe (excluding Turkey), the Asia‑Pacific region, the CIS and China. The deal gives Changhong control of the...
Credit Is Now a Primary Growth Lever: Flipkart Wholesale on the Future of B2B Commerce
Flipkart Wholesale says credit has shifted from a peripheral service to the primary growth lever for India’s kirana stores. The company highlights three concurrent trends—localized supply chains, range‑driven buying, and deeper credit penetration—fueling higher ticket sizes and repeat orders. GST...
Blitz Franchise Partners with Crêpe Delicious to Accelerate National Expansion
Blitz Franchise has partnered with Crêpe Delicious to accelerate the brand’s national expansion across Canada. Crêpe Delicious, a fast‑casual crêpe and café concept with over 60 locations, is now actively recruiting franchise partners. Blitz will manage franchise recruitment, site selection, and development...
Scale Personalized B2B Engagement for Better Sales
Personalized B2B Customer Engagement at Scale by @Timothy_Hughes https://t.co/89z2OuNeZD @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/N9p7KIRZ8r
WOGI Partners with GalaxyJoy to Enable Vietjet SkyJoy's Cross-Border Rewards Expansion Across Southeast Asia
Singapore-based WOGI has partnered with GalaxyJoy to power Vietjet SkyJoy’s cross‑border rewards expansion across Southeast Asia. The collaboration adds more than 1,200 brands to SkyJoy’s catalogue, covering Vietnam, Singapore, Malaysia, Indonesia and Thailand. With a single integration, members—now over 18 million—can...
Savills Teams with Ricoh to Deploy AI‑Driven Drones for Hong Kong Building Inspections
Savills Property Management Group and Ricoh Hong Kong have struck a strategic partnership to roll out AI‑powered drone inspections of building façades across Hong Kong. The solution replaces scaffolding‑based checks, cuts inspection time and delivers data‑driven maintenance insights for the...
Google Appoints Gretta Svendsen as A/NZ Partner Lead
Google Cloud has appointed Gretta Svendsen as head of partner and alliance for Australia and New Zealand, succeeding Gary Denman. Svendsen, who previously led SAP’s corporate digital channel and held senior roles at Salesforce, Microsoft and Xero, will drive the...
Measure Content by Relationship Depth, Not Speed
So - I'm wrapping up my March series on Content Marketing Measurement with a wider lens look at how we design a measurement framework to begin with... Most content marketing measurement today is like evaluating a symphony orchestra based on...
Sysco Shares Drop 12% After $29.1B Jetro Deal, Buyback Paused
Sysco Corp. saw its shares tumble 11.7% to $72.23 after announcing a $29.1 billion acquisition of Jetro Restaurant Depot. The deal includes $21.6 billion in cash and 91.5 million Sysco shares, and the company put its share‑buyback program on hold to prioritize rapid...
Turn Social Posts Into Leads with a Simple System
Most founders waste hours on social media and have nothing to show for it. No leads. No pipeline. Just "engagement." I've been doing this for 10+ years and here's what I've learned: Posting more content is not the answer. The...
Garrett Nicholson, Google
Google has appointed Garrett Nicholson to head its Global Food Ordering Partnerships within the Search and Gemini Partnerships team. Nicholson brings 13 years of experience at Google, spanning Ads, Commerce, and Search, and a two‑year stint in sales at IAC....
Hopper’s Tech Will Power RBC’s Travel Reward Program
Hopper’s B2B arm, Hopper Technology Solutions, has secured a long‑term partnership with the Royal Bank of Canada to run the Avion Rewards Travel platform, replacing Expedia. The agreement is expected to lift Hopper’s annual revenue by hundreds of millions of...
GigaCloud Partners with Otto Group to Expand European Marketplace Assortment
GigaCloud Technology Inc. announced a partnership with Otto Group to broaden the latter’s European B2B marketplace assortment. The collaboration will introduce select GigaCloud sellers, primarily furniture and appliance brands, onto Otto’s platform across more than 30 countries, tapping GigaCloud’s Asian...
Survive Q2: Validate Offer, Refresh Creative, Know Break‑Even ROAS
Operators enter Q2 with the same targets they exited Q1 with. CPMs are about to rise 20-35% Creative fatigue compounds faster And the brands that survive it answered these 3 questions before April 1: 1. Does your offer convert at current CPMs...
Automation Frees Reps to Focus on Real GTM
Before every episode in our VC series, @PaulGTM and I talk through what we're seeing across founders, funds, and go-to-market teams right now. Here’s what we covered - available in full here on X. - Why the core of great GTM hasn't...
Hyper‑personalized Gifts and Cold Calls Land Tier‑1 Deals
Just booked one of my top Tier 1s with a hyper personalized gift and a cold call to follow up. Adrenaline rush is hitting good.
Army Teams with Amazon to Sell Battlefield Drones Online
"The U.S. Army and Amazon are creating an online storefront to buy drones as the technology transforms the battlefield." I support the idea, will be interesting to see how it is implemented. https://t.co/N25xQG4lu8