Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
S7E4 – The Death of Inbound Leads
The Harris Consulting Group’s podcast episode S7E4, “The Death of Inbound Leads,” examines the rapid decline of inbound lead generation and the resulting upheaval in outbound sales strategies. It highlights the frenetic 2026 sales hiring market, growing tool bloat, and the critical importance of sales training and coaching. The discussion warns founders and sales leaders that reliance on inbound pipelines is no longer viable. Listeners are urged to adapt to a more outbound‑focused, disciplined sales organization.
Forrester B2B Summit North America Phoenix 2026
Forrester’s annual B2B Summit will convene senior revenue leaders in Phoenix from April 26‑29, 2026, focusing on AI‑driven go‑to‑market transformation. The event promises research‑backed frameworks to align marketing, sales, product, and customer‑success teams for measurable growth. Sessions cover unified GTM...
Zelle Renews Its Outreach to Minority Deposit Institutions
Zelle is renewing its outreach to minority deposit institutions by expanding partnerships with Velera and Jack Henry, making integration easier for community banks and credit unions. A survey of 250 banking executives shows 99% feel pressure to move money faster,...
Sol-Millennium Medical Inc. Launches U.S. B2B eShop, Providing Direct Access to Safety Engineered Medical Devices Nationwide
Sol‑Millennium Medical Inc. has launched a dedicated U.S. B2B e‑commerce platform, b2b.solm.com, allowing healthcare providers nationwide to purchase its safety‑engineered medical devices directly. The site streamlines registration, pricing visibility, and order placement for settings ranging from physician offices to veterinary...
"Make Your Work Unmissable"
OTW has launched a dedicated Spine Research Hub that delivers orthopedic and spine research straight to surgeons' inboxes and social feeds. The service promises to cut through the information overload that often hides valuable findings. Researchers are invited to submit...
Automations Outperform Campaigns, Driving Majority of Revenue
Your automations are making $5.96 per email… …Your campaigns are making $0.67… …But you're still spending most of your time on campaigns. @omnisend dug into 717 agencies to find out why, and the difference was brutal. The top 10% built automations first, and campaigns...
Global Hotel Alliance Looks at India to Drive Growth
Global Hotel Alliance (GHA) announced that its Indian membership base surpassed one million, a 53% increase over the previous year, driven largely by its long‑standing partnership with luxury chain The Leela. The alliance’s Discovery loyalty program saw a 25% year‑over‑year rise...
Capitol AI Ramps up UK and EU Expansion With Regional Leadership and New Advisory Board
Capitol AI appointed Mike Nayler as Vice President of GTM for the UK and Europe, tasking him with leading the firm’s regional expansion and securing high‑security AI contracts. The company also unveiled a new advisory board featuring former Financial Times...
AI Shifts SaaS Pricing: Value Over Discount
With AI disrupting SaaS buying, it's never been more important for marketing leaders to understand the 4Ps - particularly price. The big narrative on LinkedIn is all about marketers using AI to better execute, but when it comes to actually...
EXCLUSIVE: Leaked Pitchdeck Reveals Amazon’s Pitch to Get Advertisers on Rufus
Amazon is preparing to roll out Sponsored Ads on its AI‑driven shopping assistant Rufus, moving the feature from open beta to a general‑availability launch. The leaked pitch deck reveals that advertisers will be charged on a cost‑per‑click (CPC) basis and...
Turn Real‑Time Signals Into Daily Prospecting Wins
Lot of talk about signal-based prospecting without any strategy into how to work them into your daily workflow. Start by identifying the types of signals that matter most for your business. These will depend on your industry, ideal...
Uber, Pony.ai and Verne Launch Europe's First Robotaxi Service in Zagreb
Uber Technologies, autonomous‑driving firm Pony.ai and Croatian fleet‑manager Verne have announced the launch of Europe's first commercial robotaxi service in Zagreb. The trio plans to scale the operation to thousands of driverless cars and expand to other European cities over...
Palantir's Blockbuster Earnings Week Fueled by DoD, FCA & Golden Dome Wins
Palantir Technologies posted a surprise earnings beat and announced three marquee contracts—a Department of Defense program‑of‑record designation for its Maven system, a UK regulator pilot, and a software role in the $185 bn Golden Dome missile‑defense initiative—signaling accelerating AI‑driven revenue growth...
Made by Shein: The Ultra-Fast Fashion Giant Is Pitching Itself to Aussie Clothing Labels
Shein is courting Australian fashion labels to join its Xcelerator program, a supply‑chain‑as‑a‑service platform that plugs brands into its AI‑driven manufacturing, logistics and e‑commerce network. The initiative, which already supports 20 brands worldwide and has generated more than $400 million in...
3 Ways to Supercharge Your Company’s Sales Organization
In today’s uncertain market, executives are pushing sales teams to increase activity, assuming volume will translate into growth. The article argues that merely boosting call counts stalls once efficiency peaks, and that the quality of seller‑prospect interactions—accounting for up to...
Stop Over‑Contacting Stalled Accounts: Pause, Then Re‑Engage
For 25 years I believed that persistence wins in B2B sales and marketing. Stay present. Follow up. Don't let a stalled account go cold. Then I read the new research from Labs by Demandbase — built on 24 billion buyer interactions, 429,000...
Master Signal‑Led Outbound with Predictive Intelligence
If your outbound still feels like guesswork, this is for you. 👀Ahead by Crunchbase returns with How to Master Signal-Led Outbound. 🗓️ April 15 | 2pm ET Learn how to use predictive intelligence to find the right accounts & engage before the...
Test Your Deal with These 3 Questions
The article warns that relying on a single contact in B2B sales creates hidden risk and outlines a three‑question framework to evaluate deal health. It stresses counting engaged stakeholders, ensuring value is quantified and agreed upon, and comparing qualification time...
Make Subject Lines Short, Specific, and Evocative
Your cold email subject line is killing your open rates. Stop being vague. Stop being long. Stop being logical. Be evocative. Examples that work: • "Beat Tableau" • "Avoid expensive mishires" • "Stop losing great people" Short. Painful. Specific. That's what gets opened.
Logpoint Names Frank Koelmel CRO to Accelerate European Cybersecurity Growth
Logpoint has hired Frank Koelmel as chief revenue officer, tasking him with steering worldwide revenue strategy and scaling the company’s European SIEM business. Koelmel brings more than 25 years of cybersecurity experience, including senior roles at Cybereason, Palo Alto Networks and...
Applied Intuition, LG Innotek Partner to Speed Autonomous Vehicle Production
Applied Intuition and LG Innotek have signed a strategic partnership that couples LG Innotek's camera, LiDAR and radar sensors with Applied Intuition's Self‑Driving System. The deal aims to cut development cycles for OEMs and expands into drones and robotics, leveraging...
MegazoneCloud and AVITA Team Up to Deploy Physical AI Services for Enterprises
MegazoneCloud announced a strategic partnership with Japanese AI avatar leader AVITA to co‑develop physical AI services that combine autonomous robots with conversational avatars. The alliance targets enterprise customers in retail, finance, manufacturing and public sectors, aiming to cut costs and...
Buy, License, or Build? Why Most Firms Struggle to Enter the UAE
Global firms are increasingly targeting the UAE as a financial and technology hub, but many stumble because they treat entry options—buy, license, or build—as interchangeable. The article argues that aligning the chosen route with the UAE's fragmented regulatory landscape (DIFC,...
Vodafone Spain Inks Wholesale Deal with Avanza Fibra
Vodafone Spain, now owned by Zegona, signed a wholesale agreement with regional MVNO Avanza Fibra. The deal will shift Avanza from the MasOrange network to Vodafone’s infrastructure across seven provinces in southeastern Spain. Avanza will gain access to Vodafone’s 5G,...
Why Tech Startups Are Pivoting to Localised Digital Marketing in 2026
Tech startups are abandoning broad, global ad campaigns in favor of hyper‑local digital marketing as venture capitalists demand early profitability. Rising customer acquisition costs in 2026 make generic outreach inefficient, prompting founders to target specific geographic markets. Partnerships with local...
Arajet and Amadeus Sign Strategic Distribution Agreement to Accelerate Growth Across the Americas
Arajet, a rapidly expanding carrier in the Caribbean, has signed a strategic distribution agreement with travel‑technology leader Amadeus. The deal places Arajet’s flight inventory on the Amadeus Travel Platform, giving travel agencies across the Americas direct access to its routes....
Cyber Tech Squad Becomes Official IONOS Partner
Cyber Tech Squad, a specialist in managed Linux server services, has formalized a partnership with European hosting giant IONOS. The alliance gives Cyber Tech Squad direct access to IONOS’s scalable cloud, VPS, and dedicated hosting platforms, enhancing its ability to...
Booking Holdings to Consolidate B2B Operations Under Single Global Structure
Booking Holdings announced it will merge the strategic partnership units of Booking.com, Priceline and Agoda into a single global B2B organization. The restructure aims to give travel partners a unified point of contact, consolidate supply, technology and teams, and boost...
The Six Structural Shifts in B2B Buying & The Strategy for Sales & Marketing Leaders
AI is fundamentally reshaping B2B buying, with 89% of buyers now leveraging generative AI throughout the purchase journey. Six structural shifts—autonomous discovery, vendor expansion, compressed cycles, pricing transparency, evolving sales‑rep value, and a vendor readiness gap—are forcing CROs and CMOs...
AI Investment Spurs London Tech Surge, Synthesia Powers FTSE 100 Firms
A wave of AI talent and a €2.5 bn (≈$2.7 bn) government pledge are energising London’s tech‑sector outlook on the LSE. Synthesia, now serving more than 70% of FTSE 100 companies, exemplifies how AI firms are reshaping corporate training and driving investor optimism.
Tazapay Raises $36M Series B to Scale Cross‑Border Payments in Asia, LATAM, MENA
Tazapay, the Singapore‑based payment‑infrastructure startup, closed a $36 million Series B extension led by Circle Ventures with new participation from CMT Digital and Coinbase Ventures. The capital will fund licensing expansion and go‑to‑market pushes in Asia, Latin America and the Middle East,...
Meta's Leaked Memo Outlines AI‑centric Restructure After Layoffs, Targeting B2B Ad Growth
Meta disclosed a plan to reorganize 1,000 Reality Labs staff into AI‑builder pods and set AI‑assisted coding goals for 65% of engineers, following weeks of layoffs that cut hundreds of jobs. The shift aims to boost productivity and revive its...
Podcast Explores Amazon, Meta, Oracle Strategies for Next‑Gen Agentic AI
A recently released podcast dissected the AI roadmaps of Amazon, Meta, and Oracle, assessing how each firm aims to capture enterprise AI spend. The discussion highlighted divergent approaches and the stakes for B2B customers.
Baidam Sets Sights on Growth and Impact
Baidam has accelerated its growth by promoting senior staff, notably appointing Anita Sheridan‑Roddick as chief revenue officer and Beau Hodge as CEO. The firm added 15‑17 new employees in the past six months, expanding its technical footprint across Victoria, ACT...
Software without APIs Faces Obsolescence in AI Era
If you're a software company and you don't offer any kind of API/MCP/CLI for your software, you are very close to obsolete. As agentic AI continues to expand, the demand for software that can be run by AI is exploding....
TCL Electronics Posts 15% Revenue Rise and 56% Dividend Jump, Showcasing Global B2B Expansion
TCL Electronics announced a 15.4% year‑on‑year revenue increase to HK$114.58 billion and a 56.6% rise in its final dividend, underscoring the success of its globalisation and mid‑to‑high‑end product strategy. The results illustrate how the Chinese TV maker is leveraging B2B channel...
The Agency Owner Who Stopped Writing Proposals and Started Printing Them
A small growth agency with eight clients and two full‑time staff transformed its workflow by treating Claude Code as a production system rather than a simple writing assistant. The consultant built a 15‑agent pipeline that handles research, positioning, messaging, copywriting...
Premium Clients Trump Massive LinkedIn Follower Counts
About two years ago, a marketer with a massive LinkedIn following sent me a competitor’s profile. The marketer said, “I see how you’re showing up on LinkedIn, Jay. Check out this competitor of yours.” We both sold advisory services to...
The EBITDA Levers RevOps Already Controls
Revenue operations (RevOps) now faces a CFO‑centric reality: its decisions directly shape EBITDA, the profit metric that drives SaaS valuations. Because go‑to‑market spend typically consumes about 50% of revenue, RevOps levers—revenue efficiency, cost‑structure governance, and forecast accuracy—have outsized impact on...
SaaS Success Hinges on Positioning, Distribution, Communication
90% of SaaS problems are not technical anymore. They’re: → positioning → distribution → clarity / communication
Reach and Resonance Both Needed for Effective Marketing
Resonance is not a replacement for reach, but rather a qualitative input into it. You often see the narrative, especially when reach is getting harder to achieve like with declining organic LinkedIn, that the real focus anyway is on resonance....
Uber, Rivian to Deploy 10,000 Driverless SUVs in Miami by 2028
Uber announced a partnership with electric‑vehicle maker Rivian that includes a $1.25 billion investment and a commitment to purchase 10,000 autonomous R2 SUVs for a 2028 rollout in Miami and San Francisco. The deal aims to expand Uber’s driverless fleet to...
Trust-Led Growth Drives 2026, Automation Still Lagging
Heads up, CROs & GTM Leaders: “Trust-Led Growth” is the battle cry for 2026. But most of you are still trying to manual your way through it by @Timothy_Hughes https://t.co/rl93jz7QM6 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement
Growth Teams Evolve: From Funnels to Loops to Agents
2005: growth teams optimized funnels 2015: growth teams optimized loops 2026: growth teams optimize agents
Marks & Spencer Takes Its Fashion Stateside with Nordstrom Deal
Marks & Spencer has entered the U.S. brick‑and‑mortar fashion market through a partnership with Nordstrom, placing its clothing line in 30 stores from Los Angeles to New York and on Nordstrom’s e‑commerce site. The launch features more than 60 women’s...
Uber, Pony.ai and Verne Launch Europe's First Robotaxi Service in Zagreb
Uber Technologies, autonomous‑driving specialist Pony.ai and Croatian fleet manager Verne announced a joint venture to operate Europe's first commercial robotaxi service in Zagreb. The partnership plans to scale to a fleet of thousands of driverless taxis across multiple European cities...
OnPoint, Byte Media Sign Partnership to Expand TikTok Shop Services
OnPoint and Byte Media have signed an MoU to jointly expand TikTok Shop services, focusing on livestream, affiliate networks, and AI‑driven content production. The partnership will deliver automated media‑buying solutions for small‑ and medium‑sized businesses, aiming to boost cost efficiency...
Grow Therapy Lands $150 Million Series D to Scale Employer Mental‑health Partnerships
Grow Therapy announced a $150 million Series D round led by TCV and Goldman Sachs Alternatives. The capital will be used to deepen partnerships with employers and health systems, accelerating the company’s push to embed mental‑health services in workplace and clinical...
Chinese AI Firms Turn Niche Data Play Into Profit, XtalPi Posts $19.5M Gain
Chinese AI companies XtalPi and Blacklake have moved from loss‑making research to sustainable profitability by targeting specialized data‑driven markets. XtalPi reported a 134.6 million‑yuan ($19.5 million) profit in 2025, while Blacklake achieved its first profit in late 2024, underscoring a shift in...
Zoom Launches "Zoom Ahead" Campaign to Spotlight Enterprise Suite and AI Companion
Zoom's chief marketing and communications officer, Kimberly Storin, unveiled the "Zoom Ahead" demand‑generation campaign, pairing a satirical TV spot with a New York pop‑up burger shop. The effort targets corporate users by highlighting Zoom's broader portfolio and AI Companion tool,...