Know What's Happening in B2B Growth

492: Inside CMO+: Marketing, Comms, and a $10B Acquisition

Amy Messano explains how she unified marketing, communications, and employee advocacy at Altair to create a single, forward‑focused brand that drove rapid growth and a $10 billion acquisition. By treating earned, owned, and paid media as one system and aligning internal communications with go‑to‑market strategies, the company shifted from a house of brands to a branded house, boosting investor confidence and deal value. She highlights the importance of clear brand architecture, simplified product naming, and a close CEO partnership for CMO+ leaders expanding beyond traditional marketing roles.