Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Your Network Isn't Who You Know. It's Who Trusts You.
The post argues that networking success hinges on building social capital before asking for favors, not on sheer outreach volume. It outlines a three‑part formula—visibility, utility, and consistency—that turns regular, low‑effort contributions into inbound opportunities. Real‑world examples show that weekly value drops in Slack, Discord or LinkedIn generate referrals far more reliably than cold messages. Research cited confirms that sustained relationship investment predicts higher salary growth and influence, reinforcing the long‑term ROI of giving first.
Check CPM, Attribution, and ROAS Before Tweaking Campaigns
3 things shifted on April 1st that make this week's dashboard the hardest data read of the quarter. Don't touch your campaigns until you've checked all three. > ROAS is down > CPMs are up Don’t panic though… run these checks first: CHECK...
Simple Button Color Tweak Dramatically Boosts Conversions
We made a single change for this brand on Thursday and it absolutely crushed. We simply changed the color of their ATC button. That’s all - we ran some testing and found their audience responded better to certain colors. So we implemented...
SoundHound AI Teams with Associated Carrier Group to Bring Agentic AI to Tier‑2/3 Telecom Operators
SoundHound AI has signed a partnership with Associated Carrier Group (ACG) to provide its agentic AI platform to ACG’s Tier 2 and Tier 3 telecom members. The deal gives smaller carriers access to autonomous AI agents that can resolve customer issues end‑to‑end,...
Roku Pushes Global Monetization, Targets ARPU Surge with New Ad and Subscription Rollouts
Roku is accelerating its international expansion by deploying advertising platforms and premium subscriptions in markets such as Brazil, Mexico and Canada. The company aims to lift average revenue per user (ARPU) as its global streaming household base is projected to...
AMD Gains Ground on Intel as CPU and GPU Revenues Diverge, While Intel Leans Into AI Partnerships
AMD is expanding its share of the CPU and GPU market, bolstered by a $60 billion AI chip agreement with Meta, while Intel's revenue stalls despite a surge in its stock price above $60 as it pivots to AI‑focused foundry work...
Five9 Expands Fusion Platform with AI Ties to ServiceNow, Google Cloud and Salesforce
Five9 announced a major expansion of its Five9 Fusion platform, adding AI‑powered integrations with ServiceNow, Google Cloud and Salesforce. The moves aim to deliver a single, intelligent customer‑experience layer across the leading enterprise ecosystems, leveraging the company’s Intelligent CX Platform...
NozzlePro Rolls Out B2B E‑Commerce Storefront for Distributors
NozzlePro, a division of SuperKlean Washdown Products, launched an e‑commerce site on April 1 that lets distributors and end users purchase pressure‑wash nozzles directly. The upgrade promises instant ordering, standardized pricing and greater procurement transparency, signaling a shift toward direct‑to‑consumer channels...
Data Maelumat Launches High‑Precision Small Business Owners Email List for Global B2B Marketers
Data Maelumat announced the launch of a Small Business Owners Email List containing over 100 million verified contacts across 150+ industries. The product promises 100% data accuracy and full GDPR, CCPA, and CAN‑SPAM compliance, aiming to sharpen outreach for B2B marketers...
How to Turn Connections Into Strategic Partnerships That Scale
Debi Hammond argues that entrepreneurs must move beyond superficial networking to forge strategic alliances that amplify impact. She stresses intentionality, genuine curiosity, and value alignment as the foundation for durable partnerships. By evaluating intangibles such as trustworthiness and cultural fit,...
AI Recommended Us. For the Wrong Thing.
The author discovered that ChatGPT was directing new clients to their secondary services—ClickUp and Pipedrive setups—rather than their core AI automation offering. This mismatch highlights a new SEO challenge: Generative Engine Optimization (GEO), where AI models cite content based on...
Shift4 Lures Merchants with Free Hardware, Paid Termination Fees
Former VP at $FOUR notes that Shift4 can be very aggressive with signing up merchants by not only offering free hardware, but also paying their termination fees.
Hidden CRE Clients Lurk on X, Waiting to Reach Out
There are a lot of accounts here on X that can be your CRE client. You’d never know it from their profiles. They rarely (if ever) post about CRE. But they’re reading your posts, not that drivel on LinkedIn ... and...
Amneal Sets $3.1B 2026 Revenue Target, Leverages GLP‑1 Manufacturing Partnership
Amneal Pharmaceuticals announced a 2026 revenue outlook of $3.05‑$3.10 billion, anchored by a manufacturing partnership with Pfizer for GLP‑1 therapies and a push toward complex injectables. The plan relies on a 20‑30 product launch cadence, margin discipline and a reduced net...
Consistent Multi‑Channel Outreach Beats Short Email Sequences
Most cold outbound sequences are 3 emails and a prayer. The sequences that built $100M+ pipelines? 16 touches across 3 channels over 30 days. Email. Phone. LinkedIn. Burst them together on the same day for maximum visibility. Consistency beats creativity in outbound.
Innowise Joins FT1000, Highlighting CRO Focus on Scaling Revenue Engines
Innowise was named to the Financial Times FT1000 list of Europe’s fastest‑growing companies, confirming its multi‑year revenue surge. The accolade spotlights the firm’s ability to scale digital‑transformation services, a priority for chief revenue officers seeking to expand sales pipelines and...
CoreWeave Lands $21 B AI‑cloud Deal with Meta, Boosting GPU Hardware Demand
Meta announced a $21 billion multi‑year agreement with CoreWeave to lease AI‑focused cloud capacity through 2032, expanding an earlier $14.2 billion contract. The deal, which includes early access to NVIDIA’s Vera Rubin chips, reshapes CoreWeave’s revenue mix and signals a surge in high‑performance...
CoreWeave Shares Surge 12% on Multi‑Year Anthropic AI Compute Deal
CoreWeave Inc. (CRWV) jumped more than 12% to $103.20 after announcing a multi‑year partnership with Anthropic to provide dedicated data‑center capacity for the Claude family of AI models. The deal adds to CoreWeave’s growing roster of hyperscaler contracts and signals...
Chess ICT Adds Interhost LLP, Boosting UK Managed‑services Revenue by $1.9 Million
Chess ICT has completed the acquisition of Kent‑based Interhost LLP, a Microsoft Certified Partner, adding roughly $1.9 million in annual sales. The deal expands Chess’s managed‑services portfolio and deepens its Microsoft expertise for its 18,000‑plus UK customers.
Test 100+ Variants Before Any Real User Visits
Most companies are still A/B testing with live traffic like it's 2019. You can score 100+ variants before a single person hits the page. Here's how:
Don’t Blame Ads—Optimize Post‑click Funnel Performance
Way too common for brands to ignore issues with their funnel (poor ATC, high bounce rate etc…) Easy to pump more creatives or blame the ad account for bad performance. It’s super important what they do after the click as well.
Carboninsets Unveils Global Marketplace to Trade Verified Transport EACs
Carboninsets has launched a global digital marketplace that aggregates verified Environmental Attribute Certificates (EACs) for transport sectors, bringing together more than 30 issuers and over 500,000 certificates. The platform offers real‑time pricing, forward‑financing of projects such as green corridors, and...
BYD Teams with KFC China to Roll Out 9‑Minute EV Flash Chargers at Drive‑Thrus
Chinese EV maker BYD has signed a strategic cooperation agreement with Yum China to equip KFC drive‑thru locations with flash‑charging equipment that can replenish a vehicle from 10% to 97% in nine minutes. The rollout leverages BYD’s second‑generation Blade battery...
German Industrial Pump Specialist Lutz Holding Expands Into Italy
Lutz Holding GmbH announced the launch of its Italian subsidiary, Lutz‑Jesco Italia S.r.l., in Milan. The new office builds on an existing sales partnership with Italian pump maker ARGAL and will deliver the full Lutz product range for water, wastewater,...
NozzlePro Launches Ecommerce Capability for Distributors
NozzlePro, a division of SuperKlean Washdown Products, launched an ecommerce platform on April 1 that lets distributors and end users browse, view list pricing, and purchase pressure‑wash nozzles instantly. The site offers immediate checkout at list price, full product visibility, and...
Elevation Ten Thousand Unveils Growth Framework Driving $70M Exit for Service Firms
Elevation Ten Thousand, a New York‑based boutique agency, introduced a new growth framework that turned Catseye Pest Control into a $70 million exit and is now supporting its PE‑backed owner in a $300 million growth push. The agency’s operator‑first approach promises rapid,...
OpenAI Moves COO Brad Lightcap to Special Projects Amid Executive Shuffle
OpenAI announced that COO Brad Lightcap will head a new 'special projects' unit to streamline complex deals and investments. The reshuffle also places AGI development chief Fidji Simo on medical leave and brings former Slack CEO Denise Dresser on board...
Decisions and Execution, Not Goals, Drive Results
Winners and losers have the same goals. It's not the goal setting that makes the result. The result is a sum of your decisions and consistent execution (inputs). Two examples of driving business results: 1. The quality of your decisions comes from...
I Love Being a fCRO Even More Now
Neil Weitzman, a seasoned CRO turned fractional operator, explains why seasoned revenue leaders are swapping full‑time seats for part‑time, in‑seat roles. He argues that a fractional CRO provides the same hands‑on GTM execution—pipeline design, hiring, compensation, and playbooks—at a cost...
AI‑Driven Sales Starts with Fixing Old GTM Debt
No one comes into a sales conversation without first asking an AI. The buyer journey has changed. Lena Waters, marketing leader behind DocuSign’s IPO, Grammarly & Notion, joined me on Office Hours to discuss what this means for your go-to-market. The...
ROAS Misleads When New Customer Rate Falls Below 80%
ROAS is the most deceptive metric in your ad account • ROAS looks healthy: your new customer rate is quietly declining • You push into cold audiences: ROAS drops so you pull back • You pull back: you recirculate warm demand through the...
Launching High-Performing Campaigns
Most marketing campaigns fail because they chase volume instead of insight. High‑performing campaigns replace mass blasts with micro‑campaigns that test single hypotheses and focus on signals such as hiring spikes or new tech adoption. By leading with the prospect’s problem...
CoreWeave Shares Rise 5% After $21 Billion AI Cloud Deal with Meta
CoreWeave (CRWV) surged more than 5% in pre‑market trading after announcing an expanded, roughly $21 billion agreement with Meta Platforms to supply AI‑focused cloud capacity through December 2032. The deal follows a recent Anthropic contract and highlights the rapid scaling of...
LinkedIn Is A Sales Tool. Start Treating It Like One
LinkedIn is no longer just a networking platform; it has become a core sales engine for B2B firms. The article argues that executives should treat LinkedIn with the same rigor as traditional sales tools, leveraging data, targeted outreach, and content...
Simulations Plus Posts 8% Q2 Revenue Rise, Raises FY2026 Outlook Amid AI Partnerships
Simulations Plus (SLP) posted Q2 2026 revenue of $24.3 million, up 8% year‑over‑year, and lifted its full‑year revenue guidance to $79‑$82 million. The biotech‑software firm highlighted strategic AI collaborations with three large pharmaceutical companies, while trimming its FY2026 EPS outlook due to...
GE Vernova Spin‑Off Accelerates B2B Power‑Generation Growth as Utility Demand Surges
GE Vernova’s 2024 spin‑off and the meteoric rise of its Indian transmission‑and‑distribution arm have positioned the company as a premier B2B supplier to utilities. A 2,800% stock gain, a 56% YoY revenue jump and a ₹14 trillion order backlog underscore the...
C3.ai’s Margin Collapse Vs. Palantir’s 43% Profit Surge Highlights Divergent B2B AI Paths
C3.ai reported a negative 250% net‑income margin for the quarter ended Jan. 31 2026, while Palantir posted a 43% margin for the quarter ended Dec. 31 2025. The contrast signals diverging growth and profitability trends for two leading B2B AI vendors.
TAG Heuer Opens First Franchise Boutique in India, Expanding Luxury Watch Footprint
Swiss watchmaker TAG Heuer, in partnership with Kapoor Watch Company, opened its first franchise boutique in India at Noida’s DLF Mall of India. The 517‑square‑foot store showcases the brand’s flagship collections, signaling a strategic push into a market projected to...
Remodel Health Posts 150% Sales Surge, Adds Senior Leaders to Scale ICHRA Platform
Remodel Health announced a 150% increase in profitable sales for its flagship ICHRA product in 2025 and introduced senior executives, including a new CFO and head of product, to support rapid scaling. The company now serves over 100,000 lives with...
Richardson Electronics COO Drives 3% Sales Rise, Boosts Stock 14%
Richardson Electronics' chief operating officer Wendy Diddell steered a 3.1% increase in quarterly net sales to $55.5 million and an 11.4% jump in backlog to $151.2 million. The results helped flip operating income to $1.5 million and sparked a 14% pre‑market rally in...
SuperCom Posts 134% Revenue Surge to $27.6 M, First Full‑Year GAAP Profit Since 2015
SuperCom (SPCB) announced a 134% jump in annual revenue to $27.6 million and its first full‑year GAAP net income since 2015 during its Q4 2024 earnings call. The results were powered by a surge in IoT sales, a wave of U.S....
Dell’s Commercial PC Surge Drives CSG Revenue to $13.5 B, Up 14% YoY
Dell Technologies reported $13.5 billion in Client Solutions Group revenue for Q4 fiscal 2026, a 14% year‑over‑year increase driven by robust commercial PC sales. The growth marks the sixth straight quarter of expansion and underpins a bullish outlook for fiscal 2027...
Pick Native Integrations for Intentional Funnel Success
Blog drop on funnel integrations & how they effect your client journey as a whole. (Plus to use the native integrations your platform has orrr just load up Zapier for everything... 🙃) Check ittt → https://projectgrowthmode.com/2026/04/10/choosing-the-right-integrations-for-a-more-intentional-funnel/
Thought Leadership Attracts Clients Like a Magnet
Thought leadership is emerging as a primary client‑acquisition engine for virtual CFO firms. A prospective client discovered the author’s practice through a web search that highlighted industry‑specific insights, bypassing any prior personal contact. The article underscores that showcasing deep sector...
Square Deepens Ties With NYC’s Birch Coffee as POS Push Continues
Square, the payments arm of Block Inc., is deepening its partnership with New York‑based Birch Coffee by powering the coffee chain’s 12th location. Birch reported a 16% year‑over‑year revenue increase in 2025, attributing part of that growth to Square’s commerce...
Unlock $15K‑20K Monthly with 11 Essential Email Fl
A brand doing $200K/month can capture $15-20K/month from one automation they didn't have turned on. Pull your email dashboard right now. What % of total revenue is coming from flows? If it's under 20-30%, you built your launch setup and stopped. 11 flows...
Two Red Flags Mean the Founder Is Unqualified
Founders: Discovery call red flags checklist: 🚩 No clear pain metrics 🚩 Can't name decision maker 🚩 No similar tool spend 🚩 No timeline pressure 🚩 Won't share budget range Any 2 flags = unqualified.
Does Cold Calling Work? Decoded With Data and a Proven Framework
Cold calling remains viable in 2026, with industry data showing an average 2.3% conversion rate that top 25% of reps push to 10‑13% by refining inputs. Key metrics from Cognism and Gong reveal a 5.4% connect rate for average reps...
Trial and Error: Only a Few GTM Channels Succeed
20 GTM channels tried. 17 failed. 3 worked. There is no playbook. You only make the shots you take. https://t.co/OUzEhRYy98
Scaling Personalized B2B Customer Engagement Efficiently
Personalized B2B Customer Engagement at Scale by @Timothy_Hughes https://t.co/89z2OuNeZD @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/JIWaqBphiQ