Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
Ping Identity Picks Antony Collins to Lead APJ Channel
Ping Identity has appointed Antony Collins as regional vice‑president of channels and alliances for Asia Pacific Japan. Collins, a veteran with more than 25 years at firms like WalkMe, ServiceNow, Dell and IBM, will lead the scaling of Ping’s partner ecosystem and promote its Identity for AI portfolio. He succeeds Robert Cipriani, who has moved to ConnectWise. The hire signals Ping’s push to deepen strategic partnerships and address evolving identity challenges across the APJ market.
Letter #326: Brian Halligan and Dharmesh Shah (2014)
HubSpot’s 2014 IPO shareholder letter recounts how founders Brian Halligan and Dharmesh Shah turned a simple observation—people reject interruptive outbound tactics—into the inbound marketing movement. They built an integrated platform that bundles CMS, SEO, social, and automation tools, making it...
Airship Unveils New Campaigns AI Agent, Expands Fleet at Elevate ’26
Airship announced at its Elevate ’26 conference in Orlando that it is adding a Campaigns AI Agent to its enterprise‑grade AI Agent Fleet. The new agent lets sales and marketing teams set up campaigns via natural‑language chat, scale production and...
Ocasta Appoints Retail Tech Veteran Mike Hardy as Chief Growth Officer to Boost Frontline Execution
Ocasta announced the appointment of Mike Hardy, former Managing Director for Europe at StoreForce, as its new Chief Growth Officer. The hire is intended to accelerate the company’s push into better frontline communications, task execution and operational control for multi‑site...
Locus Robotics Launches Array System Integrator Program with Hy‑Tek, VARGO and Zion Solutions
Locus Robotics introduced the Array System Integrator Program, appointing Hy‑Tek Intralogistics, VARGO® and Zion Solutions Group as its first foundational partners. The initiative aims to accelerate deployment of Locus’s collaborative mobile robots in fulfillment centers across North America and Europe.
The Range Taps Mirakl to Power Its B2B Marketplace Amid 45% Sales Surge
The Range has signed a partnership with Mirakl to replace its in‑house marketplace platform with Mirakl’s AI‑enabled system. The upgrade comes as third‑party sellers account for 45% of the retailer’s online revenue and the site logged more than 200 million visits...
Surgepays Inc (SURG) Q4 2025 Earnings Call Transcript
SurgePays Inc. posted a Q4 2025 revenue of $18.7 million, a 292% year‑over‑year increase driven by rapid expansion of its Lifeline‑subsidized MVNO, prepaid Point‑of‑Sale services and new wholesale partnerships. Subscriber counts surged to over 125,000 Lifeline users and 95,000 active LinkUp...
Icetana AI Boosts ARR by $37,000 with Expanded Curtin University Contract
Icetana AI (ASX: ICE) announced a three‑year SaaS expansion with Curtin University, adding roughly $24,000 USD to its annual recurring revenue (ARR) and boosting the contract’s ARR by 85%. The company also secured a renewal with its largest client, Majid...
Help Your Partners Help Themselves: Elevate Indirect CX
B2B firms now generate more than half of their revenue through partner channels, yet many lack post‑sale visibility into indirect customer interactions. This blind spot leads to uneven experiences, higher service costs, churn, and missed expansion opportunities. Forrester’s 2026 Partner...
Five9 Expands Fusion Partner Program to Broaden Open‑Platform CX Ecosystem
Five9 unveiled an expanded Fusion Partner Program that now includes independent software vendors and embedded technology partners, extending its open‑platform strategy. The move aims to give enterprises a more flexible, AI‑enabled CX stack that sales teams can leverage for faster,...
Embark Appoints Laura Neal as CRO and Teams Up with Climate X to Expand ESG Advisory
Dallas‑based boutique consulting firm Embark announced Laura Neal as its new chief revenue officer and a strategic partnership with Climate X to broaden ESG advisory services, especially around California’s climate rules. The moves aim to accelerate commercial growth and capture rising...
SmartSights Hires Michael Santoli as VP of Sales to Expand AI Platform
SmartSights announced the appointment of Michael Santoli as Vice President of Sales, tasking him with scaling the company’s AI‑driven operational intelligence platform for industrial plants. The hire follows the firm’s push, backed by private‑equity owner Capstreet, to deepen its enterprise...
SuperStuff.ai Appoints Sonia Khurana as COO and Partner to Accelerate Growth
SuperStuff.ai announced that Sonia Khurana, former COO of Digitas India, will join as Chief Operating Officer and partner. The move is intended to strengthen the company’s growth engine, deepen agency relationships and expand its AI‑driven marketing platform across India and...
OS Group Unveils First B2B Marketplace for Secondary Sneaker and Streetwear Markets
OS Group announced the launch of an industry‑first B2B e‑commerce marketplace that aggregates secondary‑market sneakers and streetwear for qualified retailers. The platform promises real‑time pricing, dynamic inventory visibility and a software‑centric wholesale experience, signaling a shift toward specialized digital wholesale...
Ingold Solutions and TrueCommerce Launch SAP‑Certified EDI Integration for Business One
Ingold Solutions GmbH and TrueCommerce announced a strategic partnership that brings a SAP‑certified, real‑time EDI integration to SAP Business One users. The solution connects the ERP directly to TrueCommerce’s global trading‑partner network, removing manual data entry and accelerating growth for...
The Texas Curriculum Clock Has Restarted
The Texas State Board of Education approved a first‑read of revised social‑studies TEKS on April 10, 2026, resetting the multi‑year curriculum adoption clock. The draft shifts K‑8 instruction toward a Texas‑centric chronology and trims world‑history content, sparking partisan debate. This...
Fever-Tree Appoints GHF as Exclusive London on Trade Partner
Fever‑Tree, the UK’s leading premium mixer brand, has named GHF its exclusive on‑trade partner for London. The deal embeds GHF as a dedicated resource within Fever‑Tree’s UK commercial structure, reporting to the central team. GHF will drive distribution, account management...
Ship AI Pages Now, Iterate Later—Don’t Overplan
Nobody gives a damn that your page is AI-generated. This AI-generated page converts enterprise leads for our Single Brain unified intelligence. When demand is there, it's important to just ship it. You can optimize as you go. Don't fall into the trap of overplanning....
UJET Launches Google Cloud CCaaS by UJET
UJET announced the launch of Google Cloud CCaaS by UJET, a managed service that delivers Google Cloud’s AI‑driven contact‑center platform to small‑to‑medium businesses and mid‑market firms through AVANT’s Technology Solutions Distributor channel. The offering bundles the Gemini Enterprise for CX...
OBIC Elevates Michael Hoffmaster to Chief Growth Officer to Drive Global Expansion
OBIC announced the promotion of Michael Hoffmaster from Vice President of Business Development to the newly created Chief Growth Officer role. Hoffmaster will now lead the company's global expansion and the growth of its installer network, signaling a strategic shift...
Otis Takes Majority Stake in WeMaintain to Accelerate AI‑Driven Building Services
Otis Worldwide Corp. announced it has acquired a majority stake in WeMaintain, the AI‑enabled service platform for elevators and escalators. The deal positions Otis to embed WeMaintain’s IoT and AI tools across its 2.5 million global service units, signaling a deeper...
Dynata Hires Veteran Richard Henderson as CRO to Accelerate Global B2B Revenue
Dynata announced the appointment of Richard Henderson as chief revenue officer, tasking him with overseeing global sales, marketing and operations. The veteran executive brings more than 25 years of experience in data‑centric businesses to help the market‑research firm grow its...
SignAgent Launches New Marketplace Built for the Signage Industry
SignAgent unveiled its Marketplace, a cloud‑based professional network that unites facility owners, wayfinding designers, and sign fabricators within a single digital environment. The new module embeds a vetted directory, live project syncing and standardized sign data, eliminating the industry’s historic...
18 Growth Marketing Channels That Actually Work in 2026
The 2026 growth marketing playbook highlights 18 channels, with agentic AI emerging as the most transformative. Marketers must address infrastructure gaps in identity resolution, attribution, and unified behavioral data to unlock AI agents’ potential. Internal AI‑powered tools, account‑based outbound, and...
Notch A Credit Union Win for Payroc
Payroc LLC announced a new partnership with Jeanne D’Arc Credit Union, extending its payment‑processing platform to the credit union’s more than 100,000 members. The Tinley Park‑based firm will provide point‑of‑sale systems, online payment gateways, electronic invoicing and related services to the...
Turn AI Into Structured, Actionable Homepage Copy
Most AI homepage copy is just expensive filler. Looks good, says nothing. Tomorrow (Tue Apr 14 @ 10am PT) I’ll show how I use AI the opposite way, to turn positioning into a homepage that has flow, makes sense fast, and...
Bain Survey Shows 42% of B2B Firms Miss Revenue Targets as AI and Geopolitics Disrupt Growth
Bain & Company's 2026 B2B Growth Agenda survey reveals that 42% of surveyed firms fell short of their 2025 revenue targets, up from 32% in 2024. Executives cite volatile markets, uneven AI adoption, and unclear value propositions as the primary...
Kafuwell Expands Low‑cost Channel Partnership for Power‑tool Dealers and Hardware Retailers
Kafuwell, the 26‑year‑old power‑tool maker, announced an expanded authorized partnership program that lets dealers and big‑box hardware stores order as little as one mixed carton and enjoy wholesale prices more than 30% below mainstream brands. The tiered system starts at...
Brown & Brown’s $9.8 B Accession Deal Accelerates a 700‑Deal M&A Run
Brown & Brown, Inc. closed a $9.83 billion Accession acquisition in August 2025 and completed 43 deals that year, adding $1.8 billion of revenue and bringing its total deal count to 717 since 1993. The insurer’s aggressive buying spree fuels top‑line growth...
CloudClevr Revives M&A Strategy to Accelerate Growth After Integration
CloudClevr announced it is re‑entering the mergers and acquisitions market as it exits FY26, leveraging a newly integrated operating model to drive organic and deal‑driven growth. Backed by Rigby Technology Investments and NatWest, the UK‑based managed service provider aims to...
Alphabet Expands TPU Partnership with Anthropic, Adding 3.5 GW of Custom AI Chips
Alphabet and Broadcom have extended their Tensor Processing Unit (TPU) agreement, giving Anthropic access to an additional 3.5 gigawatts of custom AI chips starting in 2027. The move follows a $21 billion TPU order for 2024 and underscores Alphabet's push to...
Wavelength Appoints Matt Kline as Chief Growth Officer Amid LA Campus Expansion
Wavelength announced the hiring of Matt Kline as Chief Growth Officer as it opens a new 10,000‑square‑foot campus in Los Angeles. The move pairs a seasoned brand‑commerce executive with a physical hub designed to accelerate the studio’s branded‑entertainment projects across...
US: Former Mushroom Kit Specialist Celebrates Expansion
Back to the Roots announced a Spring 2026 expansion with Target, extending its organic gardening line across more than 1,800 Target stores and online. The partnership, now in its ninth year, has grown from a single mushroom kit to a full...
Visa’s Neat Deal and Other Digital Transactions News Briefs From 4/13/26
Visa has teamed with insurance‑tech firm Neat to let European cardholders file digital claims, expanding its value‑added services. Repay Holdings defended its $372 million purchase of Kubra Data Transfer after investor Veradace Partners called the deal misguided. Klarna announced support for...
10 Cases for 5G Uplink Monetization
The author revisits the long‑standing promise of 5G uplink revenue and argues that, despite a flood of whitepapers, real‑world monetization remains scarce. He outlines ten concrete use‑cases—ranging from edge AI data ingestion to private‑network slicing—that can finally turn uplink capacity...
Be Top‑of‑Mind: Buyers Choose the First Idea
Your buyer’s brain is lazy. That’s why your positioning can’t be. Have you lost work to someone you’re objectively better than? It stings. Maybe you found out later. Maybe you just suspected. The thinking was shallower, the track record thinner—but they got...
Marketing Plans Must Align Engagement With Customer Journey
RT @VisionEdgeMktg 📋 Your marketing plan is an alignment tool, if it calibrates engagement to the customer journey. Otherwise, it's just a list of activities. https://t.co/OBSClokFDG #MarketingStrategy #CustomerJourney #Alignment
How to Speak to Executives
Colleen Francis warns salespeople that a common coaching mistake is speaking the wrong language to executives. Executives care about results, ROI, and peer benchmarks, not feature‑by‑feature explanations. By swapping technical details for quantified customer outcomes—such as a 12% revenue lift...
Use AI to Build Your B2B Homepage Structure
If you’re building a B2B website right now, this is the part everyone rushes and regrets. Tomorrow I’m doing a live session on using AI to turn positioning into a homepage structure and messaging system, plus prompts and templates so...
Turn Top UGC Ads Into Partnerships, Cut CPA 19%
Many operators have a best-performing UGC ad, and they've never run it as a Partnership Ad… …that's on average a 19% CPA reduction sitting in your ad library untouched. Even after you optimized the hook, the format, the creative. Run this test, and...
The SB Podcast: Why Distribution Needs a Shake-Up
Eoin Bara, founder of Tipple, argues that spirits brands must generate demand before chasing distribution. After burning out selling his own Mór Irish Gin, he created Tipple, a digital platform that lets brands sell directly to consumers and businesses while...
Show Only Buyer‑Problem Features, Not Every Demo Detail
Your product team's demo training is sabotaging you. They mean well. But they want you to show EVERY feature. Your job is the opposite. Only show features that solve problems your buyer expressed. Leave off the rest. The product team builds awareness. You build deals. Different jobs.
Make Your LinkedIn Profile a Global Showroom
Turning Your LinkedIn Profile Into a Shop Window to the World https://t.co/FZ0N14g3ZC via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement #MarketingStrategy #MarketingSuccess #RevOps #MarketingTips https://t.co/FcNOhJdGsW
5 Key Insights From the 2026 Campaign Optimization Series (#COSeries)
Demand Gen Report’s 2026 Campaign Optimization Series gathered leaders from Demandbase, NetLine and Docket to dissect how B2B buying has moved far upstream. The webinars revealed that 83% of buyers define their requirements before ever speaking to a salesperson, forcing...
Build B2B Sites for Buyers, Not Your Company
Most B2B websites are built for the company, not the buyer. So you get: feature-heavy hero one “Get a demo” CTA long forms unclear paths High-converting sites do the opposite: lead with pain segment by persona match CTAs to intent Every element should move a decision. https://t.co/BtZGpQFUOw
Kornit Digital Brings Global Apparel Leaders Together to Accelerate the Move Towards On-Demand Production
Kornit Digital gathered more than 500 leaders from the global apparel ecosystem at Konnections 2026 in Hollywood, Florida. The three‑day event highlighted the industry’s shift toward real‑time, on‑demand manufacturing and featured the debut of Atlas MATRIX, a platform that prints...
ElevenLabs to Hire 120 New Sales Reps, Doubling Team Amid $500M Funding
ElevenLabs, the AI voice‑cloning startup valued at $11 billion, announced it will add 120 sales employees this year, effectively doubling its sales force. Vice‑president of sales Carles Reina says candidates must be ready for “a huge amount of hours” and aggressive...
TSplus and Centerm Announce Strategic Partnership to Deliver Integrated Solutions in China
TSplus, a French remote‑access and cybersecurity firm, met with Chinese hardware leader Centerm in Fuzhou to cement a strategic partnership aimed at delivering integrated thin‑client solutions for the China market. The collaboration will embed TSplus software directly into Centerm’s Linux...
Sales and Marketing Alignment: The Complete Guide for 2026
A persistent gap between sales and marketing is costing firms up to $1 trillion in lost productivity each year, according to Harvard Business Review. While 82% of leaders say their teams are aligned, 65% of frontline reps disagree, revealing a deep...
Freely Opens New Revenue Stream for CTV OS Partners with Spotlight Channels
Freely, the free‑to‑air TV guide owned by BBC, ITV, Channel 4 and 5, will roll out "Spotlight Channels" later this year, allocating channel 31 and channels 90‑99 to CTV operating‑system partners. V, the company behind the VIDAA OS used on Hisense smart TVs, is...