🎯Today's B2B Growth Pulse
Updated 3h agoWhat's happening: Value Must Be Clear to Buyers, Not Just to CEOs
Tech leaders often assume their product’s value is self‑evident, falling prey to false consensus bias. Overloading prospects with technical details instead of outcome‑focused messaging stalls deals and can misalign product roadmaps with market needs. Reframing messaging around buyer‑centric benefits restores momentum.
Also developing:
- •New GTM Skill Stack Highlights Gaps in B2B Leadership
- •Infobip Unveils AgentOS for AI‑Driven Customer Journeys
News•Dec 17, 2025
Innovid’s Feature Beat: New Social Power Tools for Marketers
Innovid’s latest Feature Beat introduces a suite of social‑media enhancements that bring Reddit, Meta Opportunity Score, Google CM360 integration, a cross‑publisher performance dashboard, and digital‑asset‑manager bulk uploads into its Social Ads Manager. The updates let marketers manage creative trafficking, campaign setup, and measurement across eight major platforms from a single interface. Bulk tracker generation and DAM integrations cut manual effort, while the new dashboard offers real‑time spend and performance visibility. These tools aim to accelerate launch speed, improve optimization, and provide unified reporting for paid‑social teams.
By MarTech Series
News•Dec 17, 2025
Akii Launches AI Engage to Train AI Search Engines on Brand Content
Akii introduced AI Engage, a platform that runs automated, geo‑targeted campaigns to teach AI search engines like Google AI Search, ChatGPT, Perplexity and Microsoft Copilot about a brand’s content and positioning. The service deploys queries from over 150 million residential IP addresses...
By MarTech Series
Social•Dec 17, 2025
Pre-Built Email Automations Drive Effortless Revenue
The biggest unlock in my retention system has been pre-built automations that don’t need a full team to run. @omnisend comes loaded with flows that actually make money on autopilot: • Winback = turn ghosts into buyers • Abandoned cart = recovered revenue •...
By Kody Nordquist
News•Dec 17, 2025
AdMarketplace Strengthens Executive Leadership Team to Build the Next Generation of Search Advertising
adMarketplace announced two senior hires to power its next‑generation native search advertising platform. John Nitti, a 25‑year industry veteran, joins as Global Chief Business Officer to drive commercial strategy, partnerships, and revenue growth. Sam Cox, former Amazon DSP product lead...
By MarTech Series
News•Dec 17, 2025
Pendo’s Agent Analytics Is Now GA, Helping Companies See and Optimize How Users Interact With Agents
Pendo announced the general availability of its Agent Analytics platform, now free to start, giving enterprises a dedicated tool to measure AI agent performance, usage, and business impact. During beta, dozens of customers, including Pushpay, used the solution to surface...
By MarTech Series
Social•Dec 17, 2025
Your Brand Is a Capital‑S Story, Not a Tactic
I think there are just 2 main categories of stories that we build as leaders, marketers, communicators: Let's call them your “Capital-S” Story and your “lowercase-s” stories. "CAPITAL-S" STORY: Your Capital-S Story is the combination of every word you write...
By Jay Acunzo
News•Dec 17, 2025
Your SEO Playbook Is Toast: Welcome to Search in 2026
In a recent episode of Playbook Broken, SEO veteran Myriam Jessier explains why traditional SEO playbooks are collapsing under AI‑driven search. She outlines the rise of zero‑click results, the importance of privacy‑first relevance engineering, and how brand authority must be...
By MarTech
Social•Dec 17, 2025
Focus on One Asset: Build Your Audience
You feel like a mess. But they think you're a machine. The gap between how you see yourself and how the world sees you is massive. Inside your head? It is loud. You are overthinking every move. You are doubting...
By Justin Welsh
News•Dec 17, 2025
Kharon and Digital Science Launch Integration to Strengthen Research Security
Kharon and Digital Science have announced a strategic integration that embeds Kharon’s sanctions, export‑control and affiliation risk intelligence into the Dimensions Research Security platform. The joint solution lets universities, funders and government agencies automatically surface foreign affiliations of concern, export‑control...
By MarTech Series
News•Dec 17, 2025
As AI Accelerates How Fast Code Ships, Netlify Delivers the Production Tools Built for This AI Era
Netlify announced the general availability of three new platform capabilities—Observability, AI Gateway, and Prerender extensions—designed to streamline the post‑deployment phase of AI‑accelerated development. The features give developers real‑time insight into production behavior, simplify integration of multiple AI models, and ensure...
By MarTech Series
News•Dec 17, 2025
Optimizely Unveils New Research on AI-Powered Content Ecosystems
Optimizely released a new report revealing that today’s marketing ecosystem contains over 15,000 tools, a ten‑fold increase in the past 14 years. The study introduces the concept of “agentic content ecosystems,” where AI actively creates, shapes, and optimizes content across...
By MarTech Series
News•Dec 17, 2025
Uberall Launches First Generative Engine Optimization (GEO) Studio in Collaboration with AthenaHQ to Help Multi-Location Brands Get Recommended by AI
Uberall, together with AthenaHQ, launched the industry’s first Generative Engine Optimization (GEO) Studio to make multi‑location brands AI‑ready. The platform lets brands monitor how AI systems view each location, generate structured, locally relevant content, and distribute it across Google Business...
By MarTech Series
News•Dec 17, 2025
Strata, a Strategic Communications Agency for Deep-Tech B2B Brands, Launches
Strategic communications agency Strata has launched to serve deep‑tech B2B brands, leveraging the founders’ decades of experience from Publitek and McClenahan Bruer. The firm employs an earned ecosystem approach that aligns media, analyst, social, and community channels to match how engineers...
By MarTech Series
News•Dec 17, 2025
Later Surpasses $2.4 Billion Annual GMV Run Rate and More Than $250 Million in Cumulative Creator Payouts, One Year After...
Later announced that its unified creator commerce platform now runs at a $2.4 billion annual GMV run rate, more than $1 billion higher than a year ago, and has paid over $250 million to creators since acquiring Mavely. The company highlighted a record...
By MarTech Series
News•Dec 17, 2025
Insightly CRM Introduces Conversational AI Copilot Built to Transform Mid-Market CRM Efficiency
Insightly announced Copilot, a generative AI‑powered assistant designed for mid‑market CRM users. The tool lets sales, marketing and customer‑success teams issue natural‑language commands to automate tasks, retrieve insights, and maintain data hygiene. By turning the CRM into a conversational partner,...
By MarTech Series
News•Dec 17, 2025
Vonage Deepens Native Contact Center with Salesforce’s Agentforce Voice Integrations
Vonage announced a native integration of its Contact Center with Salesforce’s Agentforce 360 voice AI, creating a single AI‑powered platform for voice and digital interactions. The solution combines Vonage’s skills‑based routing and network APIs with Salesforce’s Agentforce Voice, enabling automated fraud...
By MarTech Series
News•Dec 17, 2025
Mundial Media Taps National Political Strategy Leader Junelle Cavero Harnal to Lead AI-Driven Political Campaign Division
Mundial Media announced the hiring of Junelle Cavero Harnal, a veteran political strategist, to head its new AI‑driven political campaign division. The move positions the company to serve electoral campaigns, advocacy groups, and nonprofits ahead of the 2026 midterms and...
By MarTech Series
News•Dec 17, 2025
Persistent and DigitalOcean Announce Strategic Partnership to Advance Accessible, Scalable and Secure AI
Persistent Systems and DigitalOcean have forged a strategic partnership to run Persistent’s SASVA AI platform on DigitalOcean’s Gradient AI Agentic Cloud. The collaboration promises to make artificial intelligence more accessible, scalable, and secure for enterprises and developers by combining Persistent’s...
By MarTech Series
News•Dec 17, 2025
ClaimScore Rebrands as Covalynt, Expanding Data Science Platform for Complex Litigation
ClaimScore has rebranded as Covalynt, shifting from a single fraud‑detection tool to a full‑service data‑science platform for complex litigation. The new suite includes ClassResolution, DeepValidation, an expanded ClaimScore engine, and Bespoke Data Solutions, covering the entire case lifecycle from discovery...
By MarTech Series
Social•Dec 17, 2025
Founders Must Lead in AI's Disruptive Era
One CEO I have insane respect for is Daniel Dines, CEO of UiPath. After the better part of two decades — and it taking 10 years to get the first $1m ARR (!) — he stepped down as CEO, a billionaire,...
By Jason Lemkin
Social•Dec 17, 2025
LinkedIn Study Shows How to Build C‑Level Leadership Skills
For anyone trying to prepare an employee (or themselves) for a C-level role, this post from @bestcorpevents reveals findings from LinkedIn research along with guidance on how to improve key leadership skills. https://t.co/ZGM2Bw7IQk #leadership #professionaldevelopment https://t.co/EtFPRep1Pn
By Tom Pick
News•Dec 16, 2025
Top 5 Mistakes Brands Make When Scaling Shopify — And How Netalico Fixes Them
Brands scaling Shopify often hit revenue plateaus due to performance bottlenecks, unstructured UX redesigns, app overload, and limited internal expertise. Netalico, a Shopify Plus specialist, tackles these issues through systematic code audits, server‑side rendering, modular design systems, and API‑first custom...
By Martech Zone Interviews
Social•Dec 17, 2025
Nearly All Online Shoppers Browse Multiple Channels Before Buying
On average, 94.4% of online buyers touch multiple channels before they buy. Here are the channels they are touching by percentage. https://t.co/syjD1rwdI4
By Neil Patel
Social•Dec 17, 2025
Data Shows Chatbots Outperform Search Engines in B2B
AI Chatbots vs. Search Engines: The Data Behind the Disruption Debate - B2B Marketing Blog | Webbiquity - https://t.co/5j3EPpPO5L https://t.co/TLo5nGxlcW
By Tom Pick
News•Dec 16, 2025
Design.com: Launch a Professional Brand Across Digital and Print in Minutes, Not Months
Design.com launches an AI‑powered, all‑in‑one branding platform that lets founders and marketers create logos, websites, social graphics, and print collateral in minutes instead of months. The service blends generative AI with a customizable editor, delivering instant concepts for names, domains,...
By Martech Zone Interviews
Social•Dec 17, 2025
Cloudflare: The Unsung Internet Backbone Stealing the Spotlight
How @Cloudflare , ‘the most important internet company you’ve never heard of,’ took center stage https://t.co/N4R7NBRWZ1 via @FastCompany A really good read.
By Tom Pick
Social•Dec 17, 2025
Timeless Audience‑building Tips Still Work After Three Years
Shared these 6 tips on building an audience 3 years ago. It’s (pretty much) all still true today. Agreed?
By Katelyn Bourgoin
News•Dec 16, 2025
WORK-SELF Launches the World’s First Identity-Led Career Operating System Powered by Agentic AI
WORK‑SELF unveiled the world’s first identity‑led Career Operating System, powered by agentic AI, to serve as a persistent career co‑pilot for individuals and coaches. Unlike traditional job‑matching tools, the platform begins with a user’s identity, values, energy patterns, and strengths,...
By MarTech Series
Social•Dec 17, 2025
Feel Understood, Not Just Informed, to Drive Sales
people don't buy when they understand they buy when they feel understood
By Katelyn Bourgoin
Social•Dec 16, 2025
Customer Conversations Beat Aggregated Data Every Time
I'm collaborating with a small team at HubSpot this week on a project. I'm meeting with them tomorrow, so they sent me a Loom to view in preparation for that meeting (smart). If you can provide context async, that's an...
By Dharmesh Shah
News•Dec 16, 2025
How AI Can Lead To A More Valuable And Creative Advertising Industry
Artificial intelligence is reshaping advertising by slashing production costs, expanding access, and automating asset selection, while reinforcing creativity as the sector's core moat. McKinsey estimates generative AI could unlock $2.6‑4.4 trillion across industries, and Gartner predicts agentic AI will resolve 80%...
By MarTech Series
Social•Dec 16, 2025
Be Rank‑Worthy, Train AI Agents Like Teammates
Did a recent podcast appearance with Rowan Cheung of "The Rundown" fame (full YouTube video in comments). Some of the ideas discussed: * The best way to be rank in Google is to be rank-worthy. The best way to get...
By Dharmesh Shah
Social•Dec 16, 2025
Human Partners Amplify System Success in AI Era
This is an appreciation post for Fred Jentgen . Adopting EOS as our company's operating system has been absolutely instrumental to our growth and success over the past four years. And there's no way we'd have the confidence, consistency and...
By Matt Heinz
Social•Dec 16, 2025
Intuit Suite Empowers Founders to Scale Profitably
#ad Rocketship growth is an accomplishment on its own - but in order to sustain and scale it, you need to stay up-to-date with the sharpest tools available. Excited to partner with Intuit and their Enterprise Suite, helping founders better...
By Neil Patel
Social•Dec 16, 2025
Get Real-Time Founder Advice Before Decisions Harden
Most advice fails for a simple reason. It shows up too late. By the time founders ask for help, the decision has already hardened. Positions are entrenched. Narratives are locked. The cost of being wrong has gone up. Uncapped Notes Live is designed...
By Hiten Shah
Social•Dec 16, 2025
Build SaaStr University 2.0 Yourself with Replit
In early 2026, it will be time to rebuild SaaStr University 20,000 founders have used it to learn GTM, it’s free courses and it’s great. But it’s also time to rebuild it. So the question is: - Use existing platform - Pick a...
By Jason Lemkin
Social•Dec 16, 2025
Novel Writing Techniques Elevate B2B Content Strategy
In 2023 and 2024, I wrote a fictional novel that never got published. But the process taught me so much (I mean so much) about storytelling—especially story setup, drama, suspense and more. I’ve since infused those lessons into B2B marketing,...
By Pam Didner
Social•Dec 16, 2025
Overnight Successes Usually Take Two Years to Start
Most overnight success stories were founded at least 2 years before you’d ever heard of them Often, 2 years before they even had a paying customer
By Jason Lemkin
Social•Dec 16, 2025
Without Clear Narrative, Product Improvements Erode Customer Trust
Founders underestimate how much narrative work the product needs. Shipping creates change. Marketing explains change. When explanation lags, customers experience motion as noise. Confusion quietly erodes trust even when the product improves.
By Hiten Shah
Social•Dec 16, 2025
Own Your Investment
A man asked me to build his personal brand for "a small fee upfront, with more money based on the performance." But first, let me tell you about The Gym Guy. A man walks into a high-end gym and says:...
By Krista Mollion
Social•Dec 16, 2025
AI Powers Faster, Higher‑Quality, Personalized B2B Marketing
What will the future of AI first B2B Marketing look like? I spoke to @RishiPDave from @BainandCompany on our #BeyondB2B podcast who shared: we'll drive more, faster at higher quality, more personalization, & influence is back and bigger than ever....
By Lee Odden
Social•Dec 16, 2025
From SEO to AEO: AI Insights and Quirky Strategies
I don't do a lot of podcasts, but I enjoyed this conversation with @rowancheung. Covered a lot of territory, including SEO->AEO, AI (of course) and some of my quirky ways.
By Dharmesh Shah
Social•Dec 16, 2025
Get Top Sales, Marketing, and CS Executives Fast
Ready to find that VP of Sales, that CMO, that VP of CS you need? We'll find them for you Sign up for SaaStr Connect waitlist here -> https://t.co/bWMEWSqwAl https://t.co/73yBH4AzU8
By Jason Lemkin
Social•Dec 16, 2025
Decision Owners Drive Speed; Committees Kill Execution
Speed emerges when decisions have owners. It disappears when decisions have committees. Team size and sign-off count quietly define your execution ceiling.
By Hiten Shah
Social•Dec 16, 2025
SEO Is Foundation; AI Optimization Demands Extra Effort
Solid #SEO is the basis of GEO, or AIO, or whatever one wants to call it. But optimizing for AI requires a bit more as well.
By Tom Pick
Social•Dec 16, 2025
Clarity Is the Ultimate Leverage for Inevitable Execution
Founders often search for leverage in tools, hires, or tactics. The deepest leverage is clarity. When people know exactly what matters and why, execution stops feeling heroic and starts feeling inevitable.
By Hiten Shah
Social•Dec 16, 2025
Generative Engine Optimization Is Just B2B Snake Oil
Beware the "Generative Engine Optimization" Snake Oil - B2B Marketing Blog | Webbiquity - https://t.co/TVZSwDd1lo
By Tom Pick
Social•Dec 16, 2025
How Companies React to Mistakes Reveals Their Priorities
You can learn a lot about a company by watching what happens after a mistake. Do people rush to explain it away, or do they slow down to understand it. One path protects egos. The other protects the future.
By Hiten Shah
Social•Dec 16, 2025
Customer Care Pays: The Numbers Prove It
The numbers behind the value of treating your customers well.
By Tom Pick
Social•Dec 16, 2025
AI Search Cuts Clicks, B2B Still Relies on Clicks
As AI search reduces clicks, publishers are exploring licensing and revenue sharing. Here’s what the shift means for #SEO and content strategy. https://t.co/kNgg4TbkpD via @MattGSouthern, @sejournal But is "the click economy over"? Really? Not in #B2B.
By Tom Pick