Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
ZoomInfo Data Enrichment: About It & When To Look Elsewhere
ZoomInfo remains the go‑to B2B data‑enrichment platform for large North‑American enterprises, offering a database of over 250 million contacts and 100 million companies. Its subscription‑plus‑credit pricing starts around $15,000 per year but can quickly climb into six‑figure enterprise contracts as credit consumption rises. While ZoomInfo provides extensive firmographic, technographic and intent data, it lacks granular field‑level governance and has limited GDPR‑compliant DNC coverage in Europe. Cognism positions itself as a European‑focused alternative with transparent pricing, stronger compliance safeguards, and configurable enrichment workflows.
Gong Study Finds Transparency Is the Key Trust Barrier for Enterprise AI in Revenue Teams
Gong's latest research reveals that lack of transparency is the primary trust barrier preventing enterprise AI adoption in revenue teams. The study highlights how sales leaders are demanding clearer AI explainability to drive competitive advantage and accelerate deal cycles.
Cisco Goes to the Races with New Churchill Downs Multiyear Partnership
Cisco Systems announced a multiyear partnership with Churchill Downs to modernize network infrastructure across its racing venues and casinos, beginning in late 2026. The deal will replace more than 7,000 switches and create a unified routing fabric for 12 regional...
EU Launches Online Platform to Match Buyers with Critical Raw Material Suppliers
The European Commission opened the first call of its Raw Materials Mechanism on April 13, creating an online marketplace that aggregates demand for rare earths, battery and defence materials. The voluntary, market‑based platform is designed to help European firms diversify...
Spotify Teams with NIVA on Year‑long Indie Venue Boost
Spotify has signed a one‑year partnership with the National Independent Venue Association to increase on‑platform visibility for indie venues and live shows. The deal adds a “Venues we think you’ll like” tab and a monthly editorial playlist, aiming to channel...
Wavelink Boosts Cyber Portfolio with Trellix
Wavelink has been appointed as Trellix’s distributor for Australia and New Zealand, expanding Trellix’s cyber‑security footprint in the region. The agreement centers on channel development, partner enablement, and value‑driven services, with Wavelink delivering training, pre‑sales and post‑sales support. Both companies highlight...
TROAS + Lowest Cost Drives Scalable Brand Growth
tROAS + Lowest cost has been crushing for us across brands. They target different audience segments in the auction and the target ROAS allows us to scale into upside with inflated budgets.
Negotiating Beyond Price: How Strategic Account Leaders Drive Long-Term Value
Strategic account leaders face growing complexity as B2B buying groups expand to around ten decision‑makers and deeper approval chains. Traditional negotiation models, built for single‑event deals, miss the pre‑deal conversations that shape outcomes. Shapiro Negotiations Institute proposes a three‑discipline model—preparation,...
Trustwise Hires AI Veteran Gina Carfagno as CRO to Drive Enterprise Growth
Trustwise announced the appointment of Gina Carfagno as chief revenue officer. The former Accenture executive will head global sales, marketing and go‑to‑market strategy as demand for runtime control of agentic AI systems surges among enterprises.
D‑Wave Launches Advantage2, Posts 179% Revenue Jump and $32.8 M Bookings
D‑Wave announced the general availability of its Advantage2 annealing quantum computer, reporting a 179% year‑over‑year revenue increase for fiscal 2025 and $32.8 million in bookings that already exceed the full‑year 2025 figure. The move expands the company’s sales pipeline by roughly...
Chang Robotics Names Brian Keith CMO to Drive Growth and Operations
Chang Robotics announced the appointment of Brian Keith as chief marketing officer, tasking him with steering both marketing strategy and operational execution. The move comes as the Jacksonville‑based firm accelerates its acquisition pipeline and expands AI‑driven automation solutions for manufacturers.
ServiceNow and Five9 Unveil AI‑Powered CX Suite to Boost B2B Revenue
ServiceNow and Five9 announced an expanded partnership that delivers a turnkey AI‑enabled platform for unified employee and customer experiences. The solution combines ServiceNow Customer Service Management with Five9’s Intelligent CX Platform, promising higher agent efficiency and new cross‑sell opportunities for...
Ep. 215: Stop Losing Leads: How to Fix Your B2B Startup Positioning Architecture
In this episode, host Christian Klepp talks with Adriana Daragon, founder of GoToMarketAdvantage, about why many B2B tech startups mistake a demand problem for a deeper issue in their positioning and go‑to‑market (GTM) architecture. Adriana explains that founders often focus...
Linnworks to Host Meet the Marketplace 2026, Bringing Together Amazon, TikTok Shop, SHEIN and More
Linnworks is hosting a free half‑day virtual event, Meet the Marketplace 2026, on April 23, featuring marketplace teams from Amazon, TikTok Shop, SHEIN, Temu, eBay and others. The program targets multi‑channel sellers already active on one or two platforms and delivers vertical‑specific...
Clutch Unveils 2026 UK Sales Outsourcing Rankings, A‑SALES AB Leads the Pack
Clutch released its April 2026 ranking of the United Kingdom's top B2B sales outsourcing providers, placing A‑SALES AB at the summit with a 4.9‑star rating from 64 reviews. The list highlights pricing, project size and client satisfaction metrics that buyers...
Styx Intelligence Hires Veteran Brad Ball as CRO to Double ARR and Expand Globally
Styx Intelligence announced Brad Ball as its first Chief Revenue Officer, tasking him with accelerating a revenue stream that has been doubling year‑over‑year. The veteran executive brings 25+ years of cybersecurity sales experience, including scaling BackBox Software from $2 million to...
Bluefish Secures $43M Series B to Scale Agentic Marketing for Fortune 500
Bluefish announced a $43 million Series B round co‑led by Threshold Ventures and NEA, lifting its total capital to $68 million. The funding will accelerate rollout of its Agentic Marketing Platform (AMP) to roughly 10% of Fortune 500 companies, positioning the startup at the...
Trilliad Appoints Rob Gold as President, EMEA to Drive European B2B Expansion
Trilliad announced the appointment of Rob Gold as President, EMEA, tasking him with scaling the company's B2B growth services across Europe. The move follows a series of senior hires aimed at unifying sales, marketing and customer success for enterprise clients.
98% of Buyers Will Ask About Your AI Agents at Renewal
Okta announced the general availability of its AI Agent solution on April 30, giving enterprises a reference implementation for discovering, governing, and revoking autonomous AI agents. A survey of 150 IT decision makers revealed that 98% will factor agent‑governance controls...
Enterprise Software Deals Now Driven by Rapid Customer Flux
"The deal" in enterprise software is fundamentally changing. One side of "the deal" has been written about a lot - the vendor side: * Recurring revenue => constantly re-evaluated * Finite direct competitors => everyone is a competetor * Gradually easier over time =>...
"Build Momentum, Build Adoption"
The post argues that momentum—driven by surgeon awareness, interest, and adoption—shapes the orthopedic market. OTW accelerates each stage by showcasing research to the most influential spine surgeons. By publishing through the OTW Spine Research Hub, investigators can spark wider clinical...
Core Go‑to‑Market Principles Endure Amid Growing Complexity
🎧 I had a great conversation with Julian Castelli on the Growth Elevated Leadership Podcast. We dug into how go-to-market is evolving, from predictable revenue playbooks to the realities of today’s more complex, less linear growth environment. A lot is...
Agentic AI Poised to Transform Outbound Sales, TechTarget Reports
TechTarget published a report that agentic AI will soon manage a quarter of customer interactions, as 68% of companies anticipate the technology resolving more than 25% of sales outreach. The piece cites rising consumer acceptance and a shift in performance...
Airbnb Rolls Out Airport Pickup Service in 125 Cities, Deepening Travel‑app Ecosystem
Airbnb has partnered with U.K.‑based Welcome Pickups to pilot airport transfer bookings inside its app across 125 cities in Asia, Europe and Latin America. The service, priced up‑front with no extra Airbnb fee, aims to keep travelers inside the platform...
Lightwheel Hires Veteran Martin Elbs as VP of Global Sales to Drive Worldwide Rollout
Lightwheel announced the appointment of Martin Elbs as Vice President of Global Sales, tasking him with scaling the company’s Physical AI platform worldwide. The move underscores Lightwheel’s shift from simulation infrastructure to real‑world industrial deployment, especially in Europe and other...
Square Yards and RBIH Digitise 100 Million Indian Property Records
Square Yards, India’s largest integrated real‑estate platform, announced it has digitised more than 100 million property registration records and signed a Platform Service Provider Agreement with the Reserve Bank Innovation Hub. The partnership will deliver e‑valuation and title‑search services through RBIH’s...
Five9 Names Jay Lee CMO to Accelerate AI‑Driven Customer Experience Strategy
Five9 announced the appointment of Jay Lee as chief marketing and growth officer. Lee will lead a unified marketing, data and revenue strategy aimed at scaling the company's AI‑driven customer‑experience platform. The move underscores Five9's push to blend human expertise...
Halcyon Names Dave Hannigan as Field CISO to Bolster Anti‑Ransomware Push
Halcyon, the anti‑ransomware platform, announced on April 14, 2026 that Dave Hannigan will serve as its Field Chief Information Security Officer. The role places a seasoned security executive directly with customers and partners to drive ransomware resilience, underscoring the growing...
SPS Commerce Posts 16% Q3 Revenue Rise to $189.9M, Highlights B2B Platform Strength
SPS Commerce announced Q3 2025 revenue of $189.9 million, a 16% year‑over‑year increase, driven by strong recurring revenue and a 20% jump in its fulfillment business. The company also flagged a $3 million shortfall in its revenue recovery segment due to Amazon...
Dematic Teams with GreyOrange to Offer AI‑Powered Flexible Automation
Dematic announced a strategic partnership with GreyOrange to embed the GreyMatter AI platform into its automation suite, expanding flexible, scalable solutions for enterprise distributors and manufacturers. The deal aims to unify robots, AMRs and human workflows, promising higher throughput and...
Investing With Customers for Growth
Genesee & Wyoming (G&W) is leveraging customer‑driven industrial projects to fuel its own growth, exemplified by two flagship investments on opposite coasts. In Savannah, the Georgia Central Railway (GC) backed Hyundai’s $5 billion electric‑vehicle plant with track upgrades, higher speeds and...
The Enrichment Stack that Actually Works: Why GTM Teams Are Running Clay and Openprise Together
GTM teams are pairing Clay’s rapid prospect‑list building with Openprise’s data‑orchestration to turn enriched leads into clean, usable records. SDRs use Clay to pull from multiple sources, enrich, and export lists in minutes, while Openprise automatically deduplicates, standardizes job titles,...
Cold Outreach for Hotel Sales: What to Say (and What to Avoid)
Cold outreach remains a pain point for hotel sales reps, but research shows 82% of buyers will accept a meeting when approached proactively. Most outreach fails because reps write for themselves instead of the prospect. The article advises leading with...
A Six-Figure Order and a Runway for Growth: How Thomas Helps OSE Optics Connect With the Right Customers
OSE Optics, a precision optics maker, partnered with the Thomas industrial marketplace to overhaul its brand and launch an SEO‑optimized website. The revamp lifted the company from a single website inquiry in five years to a steady stream of high‑quality...
Growth Milestones Demand New Strategies, Not Old Playbooks
It doesn’t matter if you’ve scaled past $5M, $10M, or $20M. You’ll fail if you think the same strategies will get you to your next milestone. • The offer • Creative approach • Targeting • Product lineup • The team...
Indie Retailers Thriving Globally as Share of Orders Grows, JOOR Data Survey Shows
Independent fashion brands are increasingly turning to independent retailers, which have posted a 27% year‑on‑year order increase since 2020, while enterprise retailers fell 4% over the same period. Nearly half of brands now cite payment terms as a decisive factor...
AI Delivers Patterns, Not True Causal Insights for PMMs
The worst thing AI is doing to PMM right now? 👀 Making pattern recognition look like insight. That should bother more people. PMMs are now getting pages of “insights” from transcripts that were never probed deeply enough to support a...
Docupace Appoints Mike Conlon as Chief Revenue Officer
Docupace, a provider of AI‑enabled back‑office and compliance software for wealth‑management firms, announced the appointment of Mike Conlon as Chief Revenue Officer. Conlon will oversee the company’s end‑to‑end revenue strategy, integrating sales, marketing, client experience and partnerships under a single...
Piper Adds AviatorPro As Exclusive Ground School Partner For Flight School Alliance
Piper Aircraft announced at Sun ’n Fun 2026 that AviatorPro will serve as the exclusive ground‑school provider for its Flight School Alliance. The partnership links AviatorPro’s digital platform with Piper’s training fleet, including the Archer TX and Seminole aircraft, and...
Small Behavioral Tweaks Drive Massive Marketing ROI
“The culmination of enough small changes on their own can be transformational.” What strikes me about Will Guidara ’s words are how they apply both to hospitality and marketing. When you add behavioral science to your marketing creative, the incremental...
Roadmaps Feel Like Progress; Customers See Product Instability
Your roadmap feels like progress to you. To customers, it feels like the product won’t sit still. That gap is where adoption goes to die. Full post:
HYROX and Amazfit Strengthen Alliance With Global Three-Year Partnership
Amazfit, the wearable brand of Zepp Health, announced a three‑year global partnership with HYROX, expanding a prior regional collaboration. The deal adds smart rings, glasses, cameras, and straps to HYROX’s athlete toolkit, alongside dedicated training modes and data integrations. HYROX...
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
Locality and Nielsen announced the integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising platform. The partnership makes Locality the first broadcast sales organization to deploy Nielsen’s MDE at scale, delivering demographic audience data across all 210 U.S....
3PL Marketing Spend Efficiency Diverged Dramatically in Q4: LeadCoverage
LeadCoverage’s Q4 2025 Supply Chain Growth Index reveals a stark split in 3PL marketing efficiency, with the median Logistics Growth Efficiency Ratio (LGER) dropping to $4.84 of pipeline per marketing dollar. While the average LGER sits at $25.74, the range...
Popmenu Integrates With SpotOn to Streamline Restaurant Operations and Drive Revenue Growth
Popmenu and SpotOn announced a direct integration that links Popmenu’s digital marketing suite with SpotOn’s point‑of‑sale platform. The native connection synchronizes online orders, payments and guest data, giving restaurants a single view of marketing performance and in‑store sales. By eliminating...
Spotlight.ai Teams with RevCentric to Automate MEDDICC Playbooks
Spotlight.ai and RevCentric Partners announced a strategic partnership that combines RevCentric's battle‑tested MEDDICC playbooks with Spotlight.ai's AI platform. The joint solution promises to double seller productivity and offers performance guarantees, signaling a new wave of integrated revenue‑ops technology.
Creative Realities Posts 100% Revenue Surge as CRO Dan McAllister Drives Vertical Growth
Creative Realities (CREX) posted $23.9 million in revenue for Q1 2026, more than double the prior year, while adjusted EBITDA rose to $5.2 million. Chief Revenue Officer Dan McAllister credited a vertical‑focused sales organization, rapid CDM integration and marquee contracts for the turnaround.
Intel Deepens Multi-Year Partnership with Google on AI‑focused Cloud Hardware
Intel and Google announced an expanded multi-year agreement to strengthen AI and cloud infrastructure, leveraging Intel's advanced packaging and co‑developing custom IPUs. The deal helped lift Intel stock 2.9% as investors anticipate new billion‑dollar revenue streams.
Instacart Acquires Colombia‑Based Instaleap to Expand Enterprise Fulfillment Globally
Instacart announced the purchase of Colombian fulfillment‑tech firm Instaleap, a deal whose financial terms were not disclosed. The move gives the grocery‑delivery giant a ready‑made enterprise platform that serves retailers in nearly 30 countries, accelerating Instacart’s push into international B2B...
Merlin Hires Former PsiQuantum Exec Mark Brunner as CRO to Drive Revenue Growth
Boston‑based aerospace and defense tech firm Merlin announced the appointment of former PsiQuantum executive Mark Brunner as chief revenue officer. Brunner will lead a global revenue strategy as Merlin scales its autonomous flight platform and prepares for a public‑company debut...