Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
New Cisco 360 Partner Program Emphasizes Simplicity, Empowerment and Growth
Cisco has launched the Cisco 360 Partner Program, an $80 million overhaul that replaces the legacy VIP program. The new structure introduces simplified tiering—Registered, Portfolio and Preferred partners—along with fresh rebates, a distributor development fund, and temporary CPI bonuses tied to One Cisco offerings. An AI‑driven assistant and a Partner Locator tool are embedded in the Partner Experience Platform to streamline customer engagements. Designed for MSPs, resellers, developers and consultants, the program promises greater profitability, predictability and growth opportunities.
B2B Teams Need Consistent, Behavior‑Based Research Systems
most b2b teams *talk* to customers but only ~10–30% run a repeatable research system. The rest are running on sales/support anecdotes. 🫠 Because there's a lot of activity that *feels* like buyer research, but isn't: Sales call notes filtered through...
Wherever the Event, Pocket Gamer Connects Is All About Business
Pocket Gamer Connects (PGC) has become a business‑centric conference series that delivers tangible outcomes for the global games industry. Since its 2014 launch, the brand has hosted 57 events in 16 cities, attracting 70,000 attendees and scheduling more than 155,000...
Align Your Messaging Cascade to Unlock Pipeline Growth
SaaS CMO: “How do we get more pipeline?” Me: “First, fix your messaging cascade.” Here’s where most teams go wrong: 1. Scattered messaging. Every channel says something different. 2. No clear core message. ICP’s pain point and your unique solution...
Alliance Creative Group ACGX Launches AI Video Subscription Platform to Help Brands Publish Consistent Content at Scale
Alliance Creative Group (ACGX) unveiled an AI‑driven video subscription platform that lets brands generate short‑form videos at scale. The service offers per‑video pricing as low as $26, with monthly plans and no long‑term contracts. It targets Instagram Reels, TikTok, YouTube...
Narrow Positioning and Separate Budgets Beat Industry Giants
My top 5 takeaways from my chat with Gille Berteaux, Livestorm's CEO (nearly $20M ARR, 3,500 customers): 1. Expanding too broadly can kill product-market fit: After COVID, they added meetings and sales demos. Suddenly they looked like a smaller version of...
World‑class Skill Invisible without Buyer‑centric Packaging
You can be world-class and still invisible. Just ask Joshua Bell, one of the world’s top violinists... In 2007, Joshua Bell played his $3.5M Stradivarius violin for 45 minutes in a Washington, D.C. subway station. Only 7 people stopped to listen. The same...
Mintegral and Insightrackr Reveal 2026 Non-Gaming App And Ad Trends
Mintegral and Insightrackr released the 2026 Global Non‑Gaming App Trends Report, analyzing data from over 100 markets in 2025. The study highlights rapid AI integration, explosive growth in Short Drama apps, and a shift toward ROI‑centric, automated bidding. It also...
Key Cybersecurity Essentials for Customer-Facing Platforms
Securing The Front Line: #Cybersecurity Essentials For Customer-Facing Platforms - B2B Marketing Blog | Webbiquity - https://t.co/zi7jypeOqC
Align KPIs with Acquisition, Retention, and Growth
RT @VisionEdgeMktg 🔍 Metrics matter. Select KPIs that tie to your three core responsibilities: acquiring, keeping & growing profitable customers. That's how you measure real impact. https://t.co/Y9lHjkNKEb #Metrics #KPIs #Performance
Ecer.com Transforms Cross-Border B2B with Mobile-First Collaboration
Ecer.com has launched a mobile‑first platform that reengineers cross‑border B2B trade workflows for real‑time collaboration. The solution embeds instant messaging, AI‑powered translation, and remote factory inspection features, allowing buyers and suppliers to communicate and verify credibility on smartphones. By consolidating...
Retention Beats Acquisition: Ignoring It Will Sink Your Business
If you don’t start focusing on retaining customers, you’ll drive your business into the ground no matter how much money you burn on acquisition. Here's the math that should terrify you about retention: 🧵
New York Times Advertising and Magnite Enter Strategic Collaboration for In-App Supply
New York Times Advertising and Magnite have deepened their partnership, designating Magnite’s DV+ platform as the preferred private‑marketplace conduit for the Times’ mobile in‑app ad inventory. The deal gives brands direct, addressable access to the newspaper’s premium app audience, which...
DealsFlow Launches AI-Powered CRM and Social Media Automation Platform for Small and Medium Businesses
DealsFlow has launched an AI‑powered CRM and social media automation platform tailored for small and medium‑sized businesses. The solution merges Facebook and Instagram inbox management, AI‑driven comment replies, and AI‑generated text and image posts with traditional lead and pipeline tracking...
Simfoni Earns ProcureTech100 Recognition for AI-Driven Analytics and Sourcing Execution
Simfoni has been named to the 2025/2026 ProcureTech100, highlighting its AI-driven Strategic Spend Hub that automates procurement analytics and sourcing execution. The platform, built natively on Snowflake, consolidates spend data, sourcing workflows, and pipeline management into a single, governed application....
Why “Less Is More” In Hotel Sales Proposals (to Win More Business)
Meeting planners are inundated with proposals and now expect 80% of RFP responses within four days. Hotels that miss this speed often lose deals, making brevity a competitive edge. The article recommends front‑loading proposals with room blocks, rates, event dates,...
Over 55% of Enterprise Buyers Ask AI First. Is Your Brand On the Shortlist?
Enterprise buyers are increasingly turning to generative AI before traditional search, with 55% of large firms starting research with AI. This shift moves the sensemaking phase—defining problems, categories, and criteria—upstream into conversational interfaces, effectively shaping the Day One shortlist. Reports show...
The Value of Founder Experience with Nick Mason
In the Predictable Revenue Podcast, Nick Mason, co‑founder of Turtl, argues that product‑market fit (PMF) is a moving spectrum rather than a finish line. He warns founders that early traction can be deceptive if driven by a single loud customer...
This Simple Blueprint Can Help You Sell More Franchises
Franchise growth hinges on a repeatable sales blueprint that starts with a profitable offering and ends with a closed deal. The article stresses a disciplined process—clear steps, defined roles, and consistent execution—across lead generation, website education, and trade‑show engagement. Real‑world...
Free Reforge AI Courses: Prototyping & Evaluation Mastery
Announcing two new Reforge courses: AI Prototyping w/ Ravi Mehta and AI Evals w/ Justin Bauer and Sandhya Hegde 🙌 AI Prototyping Ravi is a former product leader from Tinder, Meta, and Tripadvisor. He has been deep in the weeds,...
From Pandemic Peak To Practical Reality: The New Virtual Event Landscape
The episode examines how virtual events have shifted from lengthy, multi‑session formats to shorter, single‑session webinars, emphasizing data capture, integration, and content repurposing. It outlines seven key criteria for selecting a virtual‑event platform, including flexibility across formats, martech integration, strategic...
Earn $25 for 30‑Minute ROI Prototype Review
>> 30 minutes, $25, and a chance to improve your ROI/Value selling << Mike Genstil (CEO at ValueCore.ai ) needs 4 b2b pros of each of three types (Account Execs, Customer Success Managers, Marketing Managers) to review some new prototypes...
Meta's AI Engine Makes Creative the New Targeting
What Meta's Q4 Earnings Actually Mean for Your Ad Spend Meta dropped their Q4 earnings a few weeks ago, and most operators are completely missing the most important takeaways. - $59.89B revenue (+24% YoY), - ad impressions up 18%, - price per...
Aito Partners with Abu Dhabi Motors to Enter the UAE
Chinese premium EV brand Aito has signed a cooperation agreement with Abu Dhabi Motors to launch its high‑end models in the United Arab Emirates. The partnership gives ADM responsibility for sales, delivery, after‑sales service and brand‑experience centers, while Aito brings...
Trust Becomes Key Differentiator Amid AI Content Surge
82% of marketing teams are increasing content in 2026. The content boom isn’t slowing down. And brand-only publishing isn’t enough anymore. The most advanced teams are building what I call a trust portfolio. Marketing manages the systems, assets, and standards....
Narrowing Focus Revives Growth After Overexpansion
Are you justifying 'how our product's different' on every sales call? There’s a reason and a counter-intuitive solution: Gilles Bertaux's company experienced this firsthand. They grew from $2M ARR to $9M ARR in one year during COVID. But then they almost lost...
Fashion Briefing: At NYFW, Fashion Brands Are Embracing Department Stores — Even the Embattled Saks Global
At New York Fashion Week, leading fashion brands confirmed that wholesale through department stores remains a core growth pillar despite recent turbulence. The high‑profile bankruptcy of Saks Global and declining foot traffic at peers such as Neiman Marcus have heightened...
Meet Your Audience Where They Live, Then Speak
When you need a message to resonate, start with the right questions. Who is the audience in this moment? What are they thinking about on a normal day? What do they care about when they wake up, go to work,...
Own Your Brand, Work It, Grow Exponentially
Kevin Hart built a tequila brand in a declining market and grew it 85% in one year. Gran Coramino sold 300,000 cases, passed $200M in retail sales, and became a top 25 tequila worldwide. He joins weekly sales calls, meets distributors, and...
Ep. 207: How to Scale Faster with B2B Brand Strategy
In this episode, JoAnne Gritter, COO of DDM Marketing + Communications, explains why B2B marketers must anchor tactical campaigns in a solid brand strategy—the "soul" that gives direction to the "body" of marketing. She highlights red flags such as fragmented...
Ideal Clients Crave Clarity, Not Convincing.
The right clients don’t need you to convince them. They need you to be clear.
Excellent 2x2 Visualizes My Article’s Core Insights
Someone made a great 2x2 based on my last article. Too good not to share. https://t.co/t307xQIJXA
Intellirent Opens Regional Service Center in Phoenix
Intellirent has launched a new regional service center in Phoenix, Arizona, slated to begin operations on February 23, 2026. The facility is positioned to serve power, utility, industrial and infrastructure customers with faster access to electrical testing equipment and local...
Identify the Lead‑Gen Leak in Your Growing Ecosystem
If your social media is growing but your lead gen isn’t, your ecosystem has a leak. Let’s find it.
AI Search Redefines Visibility, Not Replaces SEO
#AI Search Isn’t Replacing #SEO — It’s Rewriting Visibility: Key Insights from Conductor’s 2026 AEO / GEO Benchmarks Report - B2B Marketing Blog | Webbiquity - https://t.co/Cs3W27UiQI
Marketers Struggle to Predict AI’s Methods for B2B Purchase Choice
A new Norstat study of 175 UK decision‑makers shows AI tools now dominate the B2B buying journey, with 79% using AI daily or weekly and spending up to four hours each week on AI‑driven decisions. Buyers rely on AI summaries...
Originality Beats Safe Copycat Messaging Every Time
Lots of say nothing slop passes as “good messaging” because it parrots to what others are saying Safe doesn’t equal good You’ll never breakthrough by being a copy of the better known original
Zero‑Click Buyers Push B2B Marketing Back to Fundamentals
B2B marketing is in a wicked transformation. Buyer behavior exposes the fallacy of the obnoxious idea that B2B buying follows a funnel. Traffic to your website is down because buyers are asking LLMs for answers to their questions. Your email...
Virtuix Expands Omni One VR Sales to Europe After IPO
Virtuix, the maker of full‑body VR treadmill systems, announced that its Omni One hardware will now be sold across Europe following its recent initial public offering. European customers in Germany, the United Kingdom, France and other EU nations can place...
Dashboard Turns Call Transcripts Into Instant Positioning Insights
😍 I've been bugging our AEs weekly for info around new positioning narratives. So Jonathan Greenberg took it into his own hands and vibe-coded a dashboard based on his call transcripts to shut me up. 10 out of 10!
AI Marketing Skills Cut Weeks to Minutes
Someone on my SEO team said a task would take a week. I did it in 20 minutes. And I did 4x the work. Not because I'm smarter. Because I activated a set of marketing skills inside Claude Code that let...
The NEW Way to Start a Sales Discovery Call
The article introduces a fresh script for kicking off sales discovery calls, emphasizing that the opening line sets the tone for the entire sales process. It argues that failing to seize conversational control early leads to lost momentum and weaker...
Stop Chasing ROAS; Prioritize Profit‑driven Metrics
Your 3:1 ROAS looks great on the dashboard, but your P&L tells a different story. I've watched brands celebrate hitting ROAS targets even as their bank accounts BLEED out. What ROAS measures is revenue, not profit. It’s different in every situation. EX...
Speaking Requires One Key Shift From Writing
Good writing is NOT good speaking. Let’s look at the differences. In this video, I read two passages about a fictional person discovering a valuable lesson about a “named concept” they’re teaching the audience. Notice that when something is meant...
Exclusive: Winn.ai Raises $18M Series A For AI-Powered Real-Time Sales Assistant
Winn.ai, a Tel Aviv‑based AI sales‑assistant startup, closed an $18 million Series A round. The financing was co‑led by Insight Partners, S Capital and Mangusta Capital, raising total capital to $35 million since its 2022 launch. Winn’s real‑time AI co‑pilot guides reps during...
First Like Drives Clicks, Later Likes Lose Power
RT @Frank_Strong "A new Journal of Marketing study finds that the first like on a social ad has a profound impact, significantly boosting both clicks and likes. However, as the number of likes increases, their influence on clicks diminishes." ...
HCML Appoints Kathryn Goldfinch as Commercial Director
HCML, a leading corporate health and wellbeing provider, has appointed Kathryn Goldfinch as Commercial Director for Corporate and Insured Health. Goldfinch brings nearly three decades of experience from senior roles at Bupa, Nuffield Health and Doctor Care Anywhere, most recently...
JD.com to Introduce Express Delivery Service in Europe to Support Joybuy
JD.com is rolling out its JoyExpress express delivery service across Europe to back the upcoming launch of its JoyBuy online marketplace. The service, currently in beta, will go live in March and will operate in the UK, Germany, the Netherlands...
Showroom B2B Raises Rs 150 Cr in Series A Round Led by Cactus Partners
Showroom B2B, a Gurugram‑based fashion supply‑chain platform, secured Rs 150 crore (about $17 million) in a Series A round led by Cactus Partners, with participation from Zephyr Peacock and existing backers. The financing combines equity and debt and follows a $6.5 million pre‑Series A raise in...
India’s Startup Wave in Manufacturing Is Reshaping Demand for Digital Design Tools: Dassault
Dassault Systèmes reports a rapid shift in Indian manufacturing toward digital design tools, driven by post‑COVID acceleration and a growing hardware startup ecosystem. Companies are embracing virtual twins to simulate products and factories, slashing prototype costs and waste. The firm’s...