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Today's B2B Growth Pulse

RSA America teams with AWG to bring digital commerce to 1,100 independent grocers

RSA America announced a strategic partnership with food wholesaler Associated Wholesale Grocers (AWG) to deploy its integrated digital commerce and retail media platform across AWG’s network of more than 1,100 independent grocery members and 3,500 stores. The solution equips retailers with enterprise‑grade tools for loyalty programs, e‑commerce, mobile apps and AI‑driven shopper insights, aiming to boost digital sales for independent stores.

Microsoft Shares Jump Over 4% on Strong Earnings and AI Outlook
NewsApr 17, 2026

Microsoft Shares Jump Over 4% on Strong Earnings and AI Outlook

Microsoft Corp. closed the day up more than 4% after reporting earnings that beat expectations and projecting robust growth for its Azure cloud and Copilot AI services. A KeyBanc survey showing 85% of tech executives planning higher Azure spend helped...

By Pulse
Stayntouch Deploys Mobile PMS to Six Storey Hotels, Covering 500+ Rooms
NewsApr 17, 2026

Stayntouch Deploys Mobile PMS to Six Storey Hotels, Covering 500+ Rooms

Stayntouch has extended its cloud‑based mobile property management system to six Storey Hotel Management properties, adding more than 500 rooms including The Walton Residence and The Fairlane Hotel. The deployment leverages the updated Stayntouch 2.0 platform and AI‑enabled guest messaging,...

By Pulse
55% Forecast Accuracy Signals Systemic Pipeline Flaws
SocialApr 17, 2026

55% Forecast Accuracy Signals Systemic Pipeline Flaws

A forecast that’s right half the time isn’t a sales execution problem. It’s a system signal — the model producing the number doesn’t know what it’s producing. At $8M–$30M ARR, the instinct is to tighten stage definitions, add scrutiny to...

By Krista Mollion
IronChess Rolls Out Integrated SEO Suite for Oklahoma City Pest‑Control Firms
NewsApr 17, 2026

IronChess Rolls Out Integrated SEO Suite for Oklahoma City Pest‑Control Firms

IronChess Oklahoma City SEO announced a new integrated search‑marketing service built exclusively for pest‑control companies in Oklahoma City. The agency blends local SEO, technical site health and industry‑specific content to lift rankings and generate higher‑quality leads for home‑service firms.

By Pulse
Twelve Securis and Bank J. Safra Sarasin Extend Distribution Partnership to Italy and Spain
NewsApr 17, 2026

Twelve Securis and Bank J. Safra Sarasin Extend Distribution Partnership to Italy and Spain

Twelve Securis, a specialist in catastrophe bonds and insurance‑linked securities, has expanded its long‑standing distribution partnership with Bank J. Safra Sarasin to include Italy and Spain. The collaboration, dating back to 2011, already produced co‑branded funds such as the JSS Twelve Sustainable...

By Artemis (ILS/cat bonds)
From Speaking to Advisory: Prioritizing High‑Value, Low‑Volume Business
SocialApr 17, 2026

From Speaking to Advisory: Prioritizing High‑Value, Low‑Volume Business

I rarely do this, but I thought I’d try a short business update and share what’s working, etc. For the last 3 years, I’ve rebuilt my business from a road-heavy speaking business (which was the largest thing I’d ever built...

By Jay Acunzo
Embrace Competitors in Deals to Boost Win Rates
SocialApr 17, 2026

Embrace Competitors in Deals to Boost Win Rates

I actively try to get competitors -included- in the evaluation. For almost all sales teams, win rates are lowest when it’s you vs. status quo. Win rates actually go up in competitive deals as it means the buyer is committed to...

By Brian LaManna
Redefining Enterprise Engagement at InnoEX Hong Kong: Aurora Mobile’s EngageLab Unveils AI-First Solutions
NewsApr 17, 2026

Redefining Enterprise Engagement at InnoEX Hong Kong: Aurora Mobile’s EngageLab Unveils AI-First Solutions

Aurora Mobile unveiled its AI‑first engagement platform, EngageLab, at InnoEX Hong Kong, showcasing solutions that tackle fragmented channels, siloed data, and costly integrations for global enterprises. The demo highlighted intelligent fallback workflows that automatically shift messages from email to WhatsApp...

By MarTech Series
Challenges Spark Innovation, Fueling Explosive Business Growth
SocialApr 17, 2026

Challenges Spark Innovation, Fueling Explosive Business Growth

Different aspects of our business have only improved dramatically when they’ve been challenging. For example: Years ago, when it was taking longer to lease space than I would have liked, it forced us to drill down like crazy and figure out how...

By StripMallGuy (Don Tepman)
Analysts Estimate Less than 10% of Shopify’s Revenue Comes From Enterprise Clients Despite Years of Courting Big Brands
BlogApr 17, 2026

Analysts Estimate Less than 10% of Shopify’s Revenue Comes From Enterprise Clients Despite Years of Courting Big Brands

Shopify has highlighted marquee enterprise wins such as L'Oréal, Starbucks and Mattel, yet analysts estimate those large‑brand accounts generate only 5%‑10% of total revenue. The bulk of the platform’s earnings still come from small and medium‑sized merchants. Enterprise sales cycles...

By Shopifreaks
Limelight Inc.’s Senior Leadership Team to Attend POSSIBLE 2026 in Miami as US Presence Expands with Key Senior Hire
NewsApr 17, 2026

Limelight Inc.’s Senior Leadership Team to Attend POSSIBLE 2026 in Miami as US Presence Expands with Key Senior Hire

Limelight Inc. is sending its senior leadership, including newly hired VP of Americas Oshri Raz, to the POSSIBLE 2026 conference in Miami. The trip underscores the company’s push to deepen its U.S. footprint and to market its ARC automation toolkit....

By MarTech Series
Hyperscale Data Announces Strategic Partnership with AGIBOT for AI Robotics
NewsApr 17, 2026

Hyperscale Data Announces Strategic Partnership with AGIBOT for AI Robotics

Hyperscale Data Inc., an AI‑focused data‑center operator anchored by Bitcoin mining, announced a strategic partnership between its wholly‑owned subsidiary Omnipresent Robotics and Singapore‑based AGIBOT PTE Ltd., a developer of intelligent robotics. The agreement calls for joint development and commercialization of...

By AiThority » Sales Enablement
RIP My Inbox
BlogApr 17, 2026

RIP My Inbox

The Good Enough Consultant launched a "Good Enough" Consultant Referral Program, attracting over 77 sign‑ups in the first 24 hours, underscoring strong market interest. The founder highlights how a partnership with Salesforce enables consultants to work from anywhere, sharing personal...

By The Good Enough Consultant
Paramount Appoints Jay Askinasi as CRO to Unite Pluto, Paramount+ and BET+ Ads
NewsApr 17, 2026

Paramount Appoints Jay Askinasi as CRO to Unite Pluto, Paramount+ and BET+ Ads

Paramount announced that Jay Askinasi will serve as its new chief revenue officer, tasked with consolidating Pluto TV, Paramount+ and BET+ onto a single tech stack and rolling out premium streaming ad products. The move aims to leverage the company’s...

By Pulse
OpenAI Shifts to Business‑Focused AI Under CFO Sarah Friar, Targeting Profitability
NewsApr 17, 2026

OpenAI Shifts to Business‑Focused AI Under CFO Sarah Friar, Targeting Profitability

OpenAI announced a strategic pivot toward business‑oriented AI products, driven by CFO Sarah Friar’s financial leadership. The company plans to launch a new high‑value model, double the share of revenue from corporate customers to 50% by year‑end, and trim consumer‑focused...

By Pulse
Netflix Points to Partnerships, Pricing and Advertising Growth in Latest Results
NewsApr 17, 2026

Netflix Points to Partnerships, Pricing and Advertising Growth in Latest Results

Netflix highlighted that distribution partnerships, disciplined pricing, and a fast‑growing ad‑supported tier are fueling its global expansion. New bundling deals with Mercado Libre in Mexico and Brazil have deepened market penetration. Recent price hikes in Spain were well received overall,...

By Broadband TV News
DoorDash Unveils Three Data‑Driven Ad Tools, Claiming 14% Higher ROAS for Restaurants
NewsApr 17, 2026

DoorDash Unveils Three Data‑Driven Ad Tools, Claiming 14% Higher ROAS for Restaurants

DoorDash announced three new advertising products—Brand Interest Targeting, Brand Sales Growth and Average Ticket Sizing Reporting—designed to help restaurant partners acquire higher‑value customers. Early tests showed a 14% boost in return on ad spend and a 35% increase in average...

By Pulse
R26187 - Sales Manager - New Business
NewsApr 17, 2026

R26187 - Sales Manager - New Business

Euronext Corporate Solutions is hiring a Sales Manager – New Business for its Engagestream webcast platform, based in Rotterdam or Amsterdam. The role will own the full sales cycle, turning qualified leads into recurring SaaS revenue across stakeholder communication, investor...

By Euronext
How One Company Built £14m Business by Buying up Flagging B2B Titles
NewsApr 17, 2026

How One Company Built £14m Business by Buying up Flagging B2B Titles

Datateam, a Kent‑based communications group, has built a $17.5 million business by acquiring more than 70 under‑performing specialist B2B magazines over two decades. In 2024, advertising contributed about $10.5 million (60% of turnover), while live events added $5.5 million and subscriptions $1.5 million. The...

By Press Gazette
MAN Expands Mexican Footprint with Querétaro Office
NewsApr 17, 2026

MAN Expands Mexican Footprint with Querétaro Office

MAN Truck & Bus opened a new sales office in Querétaro, Mexico, to back its Lion’s Chassis CO bus platforms and TGX cab‑over tractor units. Pedro Teixeira was appointed brand manager and the office operates alongside distribution partner Volkswagen Truck & Bus...

By Automotive World – Autonomous Driving
Timing, Not Content, Drives Distribution Success
SocialApr 17, 2026

Timing, Not Content, Drives Distribution Success

Most people think distribution is a content problem. Wrong channel. Bad hook. Weak copy. It's not. Distribution is a timing problem. Ran the same cold email sequence to the same list twice. Two weeks apart. Zero changes. First send — silence. Second send — three calls...

By Vinay Katiyar
Dalet Appoints Brian Doheny as President and CRO to Drive Global Expansion
NewsApr 17, 2026

Dalet Appoints Brian Doheny as President and CRO to Drive Global Expansion

Dalet announced the appointment of Brian Doheny as President and Chief Revenue Officer, tasking him with scaling the company's media‑technology platform globally. Doheny, a 30‑year SaaS veteran, will oversee sales, marketing, professional services and customer success as Dalet rolls out...

By Pulse
Backblaze Appoints Dual Chief Sales Officers to Chase $14B AI Storage Market
NewsApr 17, 2026

Backblaze Appoints Dual Chief Sales Officers to Chase $14B AI Storage Market

Backblaze announced a dual‑chief sales officer structure, promoting Anuj Kumar to chief revenue officer and moving Jason Wakeam to chief enterprise sales officer. The move is aimed at capturing a projected $14 billion AI‑driven storage market by 2030.

By Pulse
Beeline Partners with SRG to Embed Mortgage and Title Services in AI‑Driven Real‑Estate Platform
NewsApr 17, 2026

Beeline Partners with SRG to Embed Mortgage and Title Services in AI‑Driven Real‑Estate Platform

Beeline Holdings announced a strategic partnership with Structured Real Estate Group to embed its mortgage and title solutions into SRG’s AI‑driven real‑estate platform. The integration will support 2,000 new homes in the Dallas‑Fort Worth market over the next three years,...

By Pulse
TriNet Acquires Cocoon to Add AI‑Enhanced Leave Management for SMBs
NewsApr 17, 2026

TriNet Acquires Cocoon to Add AI‑Enhanced Leave Management for SMBs

TriNet has completed its acquisition of Cocoon, a specialist leave‑management startup, to embed AI‑enhanced leave tracking into its small‑ and mid‑size business (SMB) offering. The move targets a compliance‑heavy, under‑served HR segment and pits TriNet against larger platforms that have...

By Pulse
Vitesse Appoints Shareen Minor as CRO to Drive U.S. Revenue Growth
NewsApr 17, 2026

Vitesse Appoints Shareen Minor as CRO to Drive U.S. Revenue Growth

Vitesse announced the appointment of Shareen Minor as chief revenue officer for North America, tasking her with scaling commercial operations after a $93 million Series C round. Minor brings two decades of carrier, TPA and insurtech experience to accelerate the company’s U.S....

By Pulse
Matternet and SoftBank Robotics America Partner to Accelerate Drone Delivery Networks
NewsApr 17, 2026

Matternet and SoftBank Robotics America Partner to Accelerate Drone Delivery Networks

Matternet and SoftBank Robotics America have formed a strategic partnership to commercialize autonomous drone delivery for healthcare, retail and enterprise logistics. The alliance will combine Matternet's certified drone platform with SoftBank's manufacturing and rollout capabilities, targeting rapid deployment of end‑to‑end...

By Pulse
HockeyStack Raises $50 Million to Deploy AI‑Powered Revenue Agents for Enterprise Sales
NewsApr 17, 2026

HockeyStack Raises $50 Million to Deploy AI‑Powered Revenue Agents for Enterprise Sales

HockeyStack announced a $50 million financing round led by Bessemer Venture Partners, Y Combinator and Uncorrelated Ventures to launch its Revenue Agents platform for large enterprises. The funding brings total capital raised to just over $50 million and will fund product development,...

By Pulse
Crosschq Appoints Former SAP Exec Hector Selberis as CRO to Drive AI Hiring Growth
NewsApr 17, 2026

Crosschq Appoints Former SAP Exec Hector Selberis as CRO to Drive AI Hiring Growth

Crosschq announced the hiring of Hector Selberis, a former SAP Senior Industry Account Director, as chief revenue officer. Selberis will lead go‑to‑market and sales teams as the company pushes its AI‑powered hiring intelligence platform into a crowded market. The move...

By Pulse
Prestige Group Signs Three‑year Deal with Autodesk to Digitize Real‑estate Lifecycle
NewsApr 17, 2026

Prestige Group Signs Three‑year Deal with Autodesk to Digitize Real‑estate Lifecycle

Prestige Group, one of India's largest property developers, has entered a three‑year enterprise partnership with Autodesk to digitize its entire real‑estate lifecycle. The deal will roll out Autodesk Forma, Construction Cloud and the AEC Collection across residential, commercial and hospitality...

By Pulse
Lunit's AI Breast Imaging Hits 330+ Sites, Powers 1 Million Annual Screenings
NewsApr 17, 2026

Lunit's AI Breast Imaging Hits 330+ Sites, Powers 1 Million Annual Screenings

Lunit announced that its AI‑powered breast imaging suite is deployed at more than 330 screening locations across the Americas, processing roughly one million mammograms each year. The rollout includes a full‑scale enterprise deployment at Lexington Clinic and FDA clearance of...

By Pulse
Accuris Names Tom Genova Head of Sales, Americas to Drive Growth
NewsApr 17, 2026

Accuris Names Tom Genova Head of Sales, Americas to Drive Growth

Accuris announced the appointment of Tom Genova as Head of Sales for the Americas, tasking him with scaling the company's Engineering Intelligence platform across key verticals. The move signals a strategic push to convert product innovation into faster revenue growth...

By Pulse
Thoma Bravo, Google Cloud Team Up to Embed AI Across $8B Cybersecurity Portfolio
NewsApr 17, 2026

Thoma Bravo, Google Cloud Team Up to Embed AI Across $8B Cybersecurity Portfolio

Thoma Bravo and Google Cloud have launched a strategic partnership that will give the private‑equity firm’s enterprise software portfolio direct access to Google’s Gemini AI models and engineering resources. The deal targets roughly $8 billion in revenue from Thoma Bravo’s cybersecurity...

By Pulse
AI Does McKinsey‑grade Research, Drives Millions per Lead
SocialApr 16, 2026

AI Does McKinsey‑grade Research, Drives Millions per Lead

You can run McKinsey-level research for almost nothing to generate millions in revenue. Here's what our Single Brain actually generates for every single lead that books a discovery call - before anyone touches it: 1. Full company dossier: revenue, headcount, tech stack,...

By Eric Siu
Wisp, Visby Partner to Expand Access to At-Home STI Test
NewsApr 16, 2026

Wisp, Visby Partner to Expand Access to At-Home STI Test

Wisp has partnered with Visby Medical to offer Visby’s at‑home PCR test for chlamydia, gonorrhea and trichomoniasis. The palm‑sized test costs $149.99, delivers results in 30 minutes via a mobile app, and is FDA‑authorized. Positive results trigger free virtual follow‑up...

By MedCity News
Telecom Sales Platform CableFinder Announces Partnership with Fiber Carrier Lightpath
NewsApr 16, 2026

Telecom Sales Platform CableFinder Announces Partnership with Fiber Carrier Lightpath

CableFinder, a telecom sales platform, announced a partnership with fiber carrier Lightpath that will enable single‑session contracts and real‑time serviceability checks via an API‑driven marketplace. Lightpath contributes over 12,000 miles of AI‑grade fiber, owned by Optimum and Morgan Stanley, to...

By Broadband Breakfast
Early-Stage Startups Should Leverage Analyst Relationships Effectively
SocialApr 16, 2026

Early-Stage Startups Should Leverage Analyst Relationships Effectively

How should an early stage startup engage analysts? see Rachel Dines answer below. I already shared this months ago but just got asked this again and dug up this The Transaction highlight reel.

By Craig Rosenberg
Les Mills Teams with HYROX to Launch Global Fitness Racing Programs
NewsApr 16, 2026

Les Mills Teams with HYROX to Launch Global Fitness Racing Programs

Les Mills has been named the Official Group Training Program Partner for HYROX, unveiling two new group classes—CEREMONY HYROX and CEREMONY HYROX MAX—across its 30,000‑plus gym network. The Cologne‑based partnership aims to fuse science‑backed workouts with the sport’s fast‑growing race...

By Pulse
Dycom Industries Acquires Data‑Center Assets, Raises Backlog Forecast by 37%
NewsApr 16, 2026

Dycom Industries Acquires Data‑Center Assets, Raises Backlog Forecast by 37%

Dycom Industries announced the purchase of data‑center focused assets, expanding its telecom infrastructure portfolio. The deal helped lift the company's fiscal fourth‑quarter backlog by 23% and prompted a revised outlook that expects a 37% backlog increase, underscoring accelerating demand for...

By Pulse
Docupace Names Mike Conlon Chief Revenue Officer to Accelerate Wealth‑Tech Growth
NewsApr 16, 2026

Docupace Names Mike Conlon Chief Revenue Officer to Accelerate Wealth‑Tech Growth

Docupace announced the appointment of Mike Conlon as Chief Revenue Officer. The veteran SaaS leader will steer a unified go‑to‑market strategy as the firm expands its AI‑driven back‑office suite for wealth‑management firms. The hire signals a push to scale revenue...

By Pulse
OpenAI Pulls Out of Second Stargate Data‑center Deal, Handing Norway Site to Microsoft
NewsApr 16, 2026

OpenAI Pulls Out of Second Stargate Data‑center Deal, Handing Norway Site to Microsoft

OpenAI has withdrawn from a second Stargate data‑center partnership, abandoning the UK project and allowing Microsoft to take over the Norway Narvik facility. The move underscores a strategic shift in OpenAI’s compute sourcing amid mounting costs and partner tensions.

By Pulse
Deputy Hires Alex Concannon as VP Global Marketing to Drive AI‑powered Shift‑work Growth
NewsApr 16, 2026

Deputy Hires Alex Concannon as VP Global Marketing to Drive AI‑powered Shift‑work Growth

Deputy announced the appointment of Alex Concannon as Vice President, Global Marketing, alongside Creative Director Conor O’Sullivan. The hires are aimed at accelerating the company’s AI‑enabled shift‑work platform and expanding its brand worldwide.

By Pulse
Addepar Launches Singapore Office, Designating City as Asia‑Pacific Hub
NewsApr 16, 2026

Addepar Launches Singapore Office, Designating City as Asia‑Pacific Hub

Addepar announced the opening of a Singapore office at Marina Bay Financial Centre, formalising the city as its Asia‑Pacific hub. The move follows a 130% rise in APAC client numbers and builds on an investment from Singapore’s EDBI in the...

By Pulse
DIGI Search Launches Full-Service Dental Web Platform Tied to NextGen TV Ads
NewsApr 16, 2026

DIGI Search Launches Full-Service Dental Web Platform Tied to NextGen TV Ads

DIGI Search announced a new full-service dental web management platform that integrates its proprietary NextGen TV advertising suite. The initiative aims to move dental practices away from fragmented social‑media ads toward high‑impact, household‑level TV placements, promising higher‑value case acquisition.

By Pulse
Salesforce Unveils FDE Partner Network, Adding 30+ Global Firms to Boost Agentforce Deployments
NewsApr 16, 2026

Salesforce Unveils FDE Partner Network, Adding 30+ Global Firms to Boost Agentforce Deployments

Salesforce announced the Forward Deployed Engineering (FDE) Partner Network, enlisting more than 30 global consulting firms such as Accenture, Deloitte, PwC, Slalom and IBM Consulting. The network is designed to extend Salesforce’s Agentforce engineering expertise, helping B2B sellers close the...

By Pulse
Revenue Stalls Even as Customers Grow, Churn Matches Upgrades
SocialApr 16, 2026

Revenue Stalls Even as Customers Grow, Churn Matches Upgrades

Our revenue at Senja has plateaued We're up 40% in the last 365 days But month on month growth is basically 0 As our customer number increased, our churn and upgrades have met (about 10 a day) Now what? #buildinpublic https://t.co/FY16xbozbp

By Olly Meakings
Kensington Strengthens U.S. Sales Network and Reach
NewsApr 16, 2026

Kensington Strengthens U.S. Sales Network and Reach

Kensington has grown its U.S. Outside Sales team to over 30 members, adding new directors and account executives across key territories. The expansion also reinstates a dedicated Canadian sales presence with two hires. Simultaneously, the company launched the Ultraluxe division,...

By Recommend
Science in Sport Retains Coast 2 Coast Distribution as U.S. Cycling Distributor
NewsApr 16, 2026

Science in Sport Retains Coast 2 Coast Distribution as U.S. Cycling Distributor

Coast 2 Coast Distribution (C2C) has been appointed the exclusive U.S. distributor for Science in Sport (SiS), the UK‑based maker of cycling nutrition products. The deal gives C2C sole rights to sell SiS formulas to bike shops and cycling‑focused e‑commerce sites across the United...

By SGB Media
Intercom Reveals Metrics Behind Its 2x Growth Promise
SocialApr 16, 2026

Intercom Reveals Metrics Behind Its 2x Growth Promise

Intercom's followup to their famous "2x" commitment in public. The most useful part is the list of metrics they judged their own success by. Read the whole thread.

By Charity Majors