Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
MarTech Interview With Misha Williams, Chief Operating Officer @ GWI
Chief Operating Officer Misha Williams of GWI discusses the launch of Agent Spark, an AI‑powered platform that injects analyst‑grade human insights directly into tools like ChatGPT, Claude and Copilot. He warns marketers that AI outputs must be grounded in representative human data, emphasizing transparency, provenance, and a human‑in‑the‑loop approach. Williams predicts marketers will shift from execution to strategic interpretation, acting as editors‑in‑chief of intelligent systems. The interview also highlights five under‑utilized AI martech features, including explainable insights and dynamic audience updates.
AXIS Consulting Shares a Practical Model for Scaling AI, Automation, and CRM Change
AXIS Consulting unveiled a five‑component operating model to help mid‑market and enterprise firms scale AI, automation, and CRM initiatives beyond isolated pilots. The framework aligns use‑case selection, data governance, process‑first design, embedded change management, and continuous measurement to create repeatable,...
Starweaver Expands AI Engineering Presence in Hyderabad
Starweaver announced a major expansion of its AI engineering hub in Hyderabad, planning to quadruple its engineering and data staff within six months. The center will accelerate development of AI‑driven platforms such as Journeybuilder, DesignPilot, and analytics intelligence tools for...
Comcast Business Powers February’s Biggest Broadcast Events
Comcast Business is again partnering with NBCUniversal to provide the backbone network for three marquee February events: Super Bowl LVII, the 2026 Milan‑Cortina Winter Olympics, and the 2026 NBA All‑Star Game. The company will deliver dedicated, high‑capacity fiber connections linking...
How AI, Automation and Services Drive Synnex’s Value Vision
Australian IT distributor Synnex has opened a $150 million, AI‑enabled logistics centre in Melbourne, marking a shift from traditional distribution to a platform‑focused model. The new facility incorporates advanced automation, improving speed, safety and scalability while supporting a broader suite of...
ITC Infotech Opens APAC HQ, Digital and AI Hub in Melbourne
ITC Infotech opened its Asia‑Pacific headquarters and digital‑AI hub in Melbourne, the fourth such centre globally. The hub targets sectors including consumer‑packaged goods, retail, manufacturing, banking and especially agriculture, aligning with Victoria’s $20 billion agri‑economy. ITC plans to hire about 150...
How to Use Close Forms with Workflows (and Never Miss a Lead Again)
Close’s native Forms and Workflow tools let inbound teams capture a prospect’s information and instantly trigger a series of automated actions. When a form is submitted, a lead is created or updated in the CRM, assigned to an owner, set...
Don't Let a Broken Webhook Stall Your Sales
You're not launching your cold email campaign because a webhook isn't firing on postive replies? You have contacts. You have warmed emails. You have copy ready to go. But because the reply notification doesn't auto-magically zap into your CRM, you're generating...
Only AI‑savvy Employees Survive; Let Resistors Go
We started the year committed to bring everyone at @singlegrain to Claude Code proficient levels. For new hires, they need to go through our ‘Beat Claude’ challenge, meaning that they can use AI to answer questions, but if they merely...
Epson Eyes Growing Corporate Market
Epson Thailand is shifting focus to the corporate B2B segment to achieve at least 5% growth in FY2026, leveraging government digital‑transformation projects and sustainability initiatives. While the B2C market is expected to contract 5% in FY2025, ink‑tank market share rose...
SiteOne Ramps up Digital Push as Online Sales Jump in 2025
SiteOne Landscape Supply reported a 120% jump in digital sales for 2025, boosting net income 23% to $151.8 million while overall revenue grew 4% to $4.7 billion. The company’s revamped e‑commerce platform attracted roughly 10,000 regular online users and integrated delivery‑optimization software,...
AI Assists, but Human Judgment Drives Brand ROI
Cooked? We've already restructured for this. AI handles our creative asset generation for brands with bulky products or no in-house studio. We use it for double-checking spreadsheets and finding growth targets from long data sets too. It’s great for forecast...
Spot AI Blind Spots for Immediate Vertical Revenue Gains
I want you to spend your next 24 hours being 10x more vigilant on the things around you that AI is not amazing at today (and/or would be hard or expensive to overhaul in process improvements). Why? There are still...
Rank Street Marketing Launches GEO Systems to Help Local Brands Win in AI Search
Rank Street Marketing has launched a Generative Engine Optimization (GEO) service suite aimed at helping local businesses secure visibility in AI‑driven answer engines such as Google Gemini and ChatGPT. The offering expands traditional local SEO by optimizing Google Business Profiles,...
Measure Real Brand Demand in AI Search, Not Just Visibility
🚨 Track your brand's real consideration and demand in AI search. 🚨 This is, without a doubt, the biggest Storybook product release, and one I've been developing since I first launched the platform. The question of AI search has come...
Nurture Leads Over Weeks, Not One‑Shot Pitches
Every B2B business wants to turn leads into a pipeline ASAP. But most approach it the wrong way: - “Send everyone the asset and pitch right away.” - “Follow up with a sales call after one email.” - “If they...
Rockwell Automation Digital Twin Technology Accelerates Project Delivery and Cuts Costs for Brazil-Based Falcare Industrial Equipment
Rockwell Automation’s Emulate3D digital twin helped Brazil’s Falcare Industrial Equipment accelerate project delivery and cut costs. By simulating mechanical behavior and control logic before hardware construction, Falcare reduced project execution time by 60% and eliminated costly rework. The technology also...
Marketing’s Air Cover: Accelerate Sales and Customer Success
A client recently asked me to create a marketing enablement strategy for their new Customer Success (CS) team. That kicked off a bigger conversation with their VP of Marketing: 👉 Should marketing own revenue beyond lead gen and MQLs? Here’s...
A Full vs Effective Pipeline
The article warns that a full sales pipeline is misleading because only about 28‑29% of opportunities actually close. Most sellers conflate volume with effectiveness, overlooking that roughly 70% of deals never convert. Effective pipelines require rigorous qualification—access to stakeholders, clear...
Why Community-Led Growth Is the Future of B2B Marketing Trust: Meet B2BMX 2026 Keynote Speaker Elfried Samba
Elfried Samba, co‑founder and CEO of community‑centric agency Butterfly Effect, will headline B2BMX 2026 with a keynote titled “Building a Sexy Brand in an Unsexy Industry.” Drawing on his success scaling Gymshark’s 20 million‑member community and partnerships with Netflix, Bumble, McDonald’s...
91: Using AI in Sales to Automate Go-to-Market Execution with Jason Eubanks
In this episode, Chris Daigle interviews Jason Eubanks, CEO of Aurasell AI, about the need for an AI‑native go‑to‑market operating model rather than piecemeal AI experiments. Jason explains that simply adding AI to legacy CRM systems won’t shift productivity; a...
GE Aerospace Eyes Explosive Asia Pacific Aviation Growth
bbaviation7 had an exclusive interview with Nakul Gupta, Vice President Sales and General Manager for Asia Pacific at GE Aerospace, where he shares what’s driving the rapid growth of aviation across the region from his perspective. We talk about how his...
Nurture Leads for 12 Months, Book More Clients
This is soooo true My lead funnel is a solid 12 month of nurturing. 75% of the clients we booked in January found out about us over 6-9 months ago. They just kept getting nurtured and given free info. Scale into your lead gen...
Firms Report Improved Financial Performance Linked to Use of Embedded Finance
A new PYMNTS Intelligence study of 515 senior leaders shows embedded finance is now a strategic imperative for mid‑size and large firms. Nearly 90% of respondents prioritize strengthening customer and employee relationships, while 75% plan technology upgrades within the next...
Pick a Fight, Not a Niche, to Win
Don’t pick a niche. Pick a fight. What rebellious belief do you have that differentiates you from the masses in your space? Share your POV. Convert believers into buyers. Win.
Penske Sues Google for Siphoning AI‑generated Search Traffic
Antitrust filing by Penske Media Corporation claims Google is cannibalizing search traffic of sites repackaged into AI search answers. https://t.co/sHZrDZGsuS via @martinibuster, @sejournal
Why Media Mix Modeling So Rarely Works for B2B
Media mix modeling (MMM) excels for consumer brands with high transaction volume, stable offers, short purchase cycles, and direct paths, but B2B marketers often encounter wide uncertainty intervals and volatile recommendations. The core issue is statistical: B2B deals are few,...
Co-Op Introduces Member Pricing on Just Eat
Co‑op has become the first convenience retailer to offer member‑only pricing on Just Eat, extending its quick‑commerce service to more than 1,000 stores. Shoppers can now order everyday essentials such as baked beans, milk, spaghetti and British bacon with reduced...
ILTM Appoints One Rep Global as Official India Partner
RX Global has appointed One Rep Global as its official partner for the Indian Buyer Program, covering flagship events such as ILTM Cannes, ILTM Asia Pacific, IBTM Barcelona and the International Golf Travel Market. The partnership aims to recruit senior Indian...
Profit‑First Ad Rules Drive $200M+ Results
If you want to generate $200M+ in client results, these are the 50 rules to live by. Steal them. Save them. Print them out. 1. Creative strategy > media buying. 2. If Meta spends money on your ad, there's a...
Growth Journal Elevates Go‑to‑Market to a Discipline
Every serious profession has a journal. Medicine. Law. Engineering. Business....... But Go-to-Market — the discipline that determines whether companies scale or stall — has never had a publication dedicated to elevating the craft. We think it’s time. The Growth Journal...
Secretlab Named Official Chair & Desk Partner of PGL Cluj-Napoca 2026
Secretlab has been named the official chair and desk partner for PGL's Counter‑Strike 2 tournament in Cluj‑Napoca 2026. The partnership supplies competitors with Secretlab chairs and desks and introduces a limited‑edition Titan EVO Edition chair bearing PGL branding. The event runs Feb. 9‑22,...
AI Frees Us to Think, Not Just Do
So, that viral post that says 50 percent of white-collar jobs will be gone in five years or less actually...has me really excited about the future. I've always enjoyed rolling up my sleeves, getting work done. But the real value...
AI Forecasts Can Fabricate Data—Always Verify Insights
Noticed this a few months back. Certain AI tools that we were using for projections/forecasting/data it was completely making up and generating false data. It was essentially creating scenarios that it thought we wanted to see. And not what was accurate. Always double-check...
Sellers Should Monitor How Shipping Costs Are Squeezing Their Margins
Ship.com warns that rising carrier surcharges will compress e‑commerce margins in 2026. It advises sellers to treat shipping expenses as part of COGS when evaluating product profitability. The firm highlights that base‑rate increases are less damaging than a growing web...
Founders on Camera Build Trust, Fuel $100M Growth
If you’re a founder of a brand doing sub $100M and you’re NOT on camera making content for organic, ads etc… You’re putting yourself at an extreme disadvantage People want to buy from genuine people - not from brands. Create a brand...
Visibility Alone Won’t Drive Sales Without Brand Trust
Showing up in an AI overview is a form of distribution and not necessarily consideration. It’s highly potentially valuable, in the same way that getting on the shelf at Walmart creates big opportunity potential, but for many product that alone...
Guest Post: How Market Shaping Supercharges AI GTM Automation for Series A Startups
Series‑A founders have access to powerful AI‑driven GTM automation tools, yet most still miss the $10M‑$25M revenue milestones. The article argues that the technology merely amplifies existing messaging, and without a strategic market‑shaping foundation, outreach becomes noise. Market shaping involves...
Growth Requires Custom Strategies, Not One‑Size Solutions
We currently oversee $17M+ in monthly ad-spend and one thing that is consistent is that most brands take a different strategy / creative framework to work. No-one is the same... There's similarities etc... but overall the brand core fundamentals are...
Balance Cost Caps with Creative Diversity for Optimal Spend
Good take but depends on the structure. 100% cost control / bid cap? 900 ads is fine - more creative diversity = more opportunities to spend. 100% in lowest cost? Likely hemorrhaging data and money
Eden Life Pauses Consumer Business to Refocus on Corporate Clients
Eden Life, the Lagos‑based home services startup, has temporarily halted its consumer‑facing food, cleaning and laundry subscriptions to concentrate on higher‑margin corporate catering and industrial food contracts. The strategic reset follows an internal audit that flagged weak unit economics amid...
OpenClaw: Your All‑In‑One Automated Business Assistant
OpenClaw is kinda like Tamagotchi. But unlike Tamagotchi, your OpenClaw takes care of you. Need it to recruit? Done. Need it to source/revive deals? Done. Need it to plan events? Done. Need it to handle your content stack? Done. https://t.co/TM0uorCJR6
Claude Code Isn’t a Threat to Clay—Just Personal Preference
Is Claude Code a threat to Clay? Here’s why I think, for now, that answer is no. And most (almost all) of my business is now Claude Code. And I designed it that way because it’s what I enjoy, not...
India Must Shift From Growth at Scale to Productivity for Viksit Bharat 2047: KPMG Report
KPMG’s new report urges India to move from a scale‑driven growth model to one focused on productivity as it targets a Viksit Bharat by 2047. It outlines ten priority areas, including deepening manufacturing, upskilling a youthful workforce, modernising MSMEs, and...
Stop Treating Prospects Like Leads; Build Real Relationships
LEAD = Someone opted in, knows about you, is being nurtured by you. PROSPECT = You found them in a public database, has no idea who you are. I see so many "gurus" and magical "AI Experts" conflate Lead and...
Social Search Drives B2B E‑commerce Credibility and Conversions
Why social search for #B2B ecommerce is the new key to credibility and conversion https://t.co/djobyMHgwk
Tech Tracker: Toast and Instacart Team up to Tackle Emergency Restaurant Supply Challenges
Toast, a restaurant POS leader, has teamed with Instacart to launch a joint solution for emergency inventory replenishment. The integration lets operators order pantry staples, produce, and cleaning supplies through Toast’s interface and receive same‑day deliveries, often within an hour....
Broadcasting Center Europe Opens Subsidiary in Hungary
Broadcasting Center Europe (BCE) has launched a new subsidiary, BCE Hungary Kft., in Budapest effective January 2026. The unit will handle playout and ingest operations for RTL Hungary, providing day‑to‑day broadcast continuity and operational monitoring. By situating a dedicated team...
Spot the #1 Sign Management Lacks Business Command
What’s the #1 tell that a management team doesn’t actually have command of their business? I spoke with Paul Stansik , an operating partner at ParkerGale Capital , about the relationship between boards and their portfolio companies. Paul works on...
Customers Threaten SaaS Renewals with DIY Replacements
Nice product you got there. Sure would be a shame if someone vibe coded a replacement." That's SaaS renewals now. Your customers don't want to build it themselves. They just want you to know they could. "Give me a discount and this whole...