Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Hyperscayle Launches 12‑Month RevOps AI Transformation Program for B2B Companies
Hyperscayle announced a 12‑month RevOps AI Transformation Program aimed at helping B2B organizations systematically adopt AI across sales, marketing and account teams. The prescriptive engagement combines traditional RevOps strategy with hands‑on AI implementation, targeting mid‑market and enterprise customers.
HBO Max Launches in India on JioHotstar, Priced at $0.53 per Month
Warner Bros. Discovery has rolled out HBO Max in India through an exclusive partnership with JioHotstar, offering the service as a ₹49 (≈$0.53) per‑month add‑on. The launch bundles flagship series like Euphoria Season 3 with a full slate of HBO, Max...
Agilysys and FreedomPay Extend Partnership to Modernize US Hotel Payments
Agilysys, Inc. (Nasdaq: AGYS) and payments‑technology leader FreedomPay announced an expanded partnership that will roll out a more open, integrated payment architecture across U.S. hotels, resorts, and gaming venues. The collaboration promises greater flexibility for operators and a seamless, secure...
Present Less, Focus on What Truly Matters to Sales
When presenting to sales, don't share everything - share what matters. Sales teams are busy. Their attention is short. I've learned that if you want your message to stick, you have to simplify it ruthlessly: - Lead with one or...
Walmart Offers Facility Services to Businesses
Walmart has launched Upstream Facility Services, a B2B offering that extends its in‑house maintenance capabilities to external companies. Leveraging the same systems that support thousands of Walmart and Sam’s Club stores, Upstream provides HVAC, refrigeration, electrical, plumbing and general maintenance...
ZoomInfo Partners with Pinecone to Power AI Contact Recommendations, Lifting Engagement 50%
ZoomInfo announced a partnership with Pinecone to embed the latter's serverless vector database into its sales intelligence platform. The integration powers real‑time AI contact recommendations, delivering a 50% rise in user engagement and a two‑fold boost in relevance, while handling...
5W PR Launches Digital Growth Program Tailored to B2B Clients
5W PR unveiled a new digital growth program aimed at B2B companies in technology, enterprise solutions, and professional services. The offering fuses public relations, search‑engine optimization, generative engine optimization (GEO) and content creation into a single growth engine. It promises...
Sales Training for Manufacturing: 7 New Essentials
Manufacturing sales teams face informed buyers, longer cycles and rapid AI adoption, prompting a shift from product‑centric training to consultative, customer‑focused selling. While 71% of reps already use AI tools, the technology magnifies existing skill gaps, especially in discovery and...
U.S. Bank Eyes Amazon Tie-Up for Small-Biz Boost
U.S. Bank announced a co‑brand credit‑card partnership with Amazon, slated to launch in Q3 2026. The deal will replace American Express as the issuer and target roughly 700,000 Amazon small‑business customers. U.S. Bank expects the program to generate about $1.6 billion in new loans...
U.S. Bank Eyes Amazon Tie-Up for Small-Biz Boost
U.S. Bank announced a co‑brand credit‑card partnership with Amazon aimed at 700,000 small‑business owners, slated to launch in Q3 2026. The deal is expected to generate roughly $1.6 billion in new loans and $75‑85 million in quarterly net‑interest revenue. Leveraging a digital...
To Verticalize Or Not To Verticalize: Your GTM Climbing Guide
At the Forrester B2B Summit, analyst B. Vasudevan warned GTM leaders that verticalization is a strategic climb that must be measured. He contrasted a low‑commitment “base‑camp” approach—quickly signaling relevance—with a high‑commitment “summit” strategy that demands deep industry expertise and cross‑functional...
How Staffing Agencies Can Turn LinkedIn Signals Into Consistent Client Meetings
Staffing agencies that rely on static LinkedIn lists see erratic meeting volumes, while those that track real‑time hiring signals achieve consistent pipelines. Signals such as sudden job‑post surges, new funding rounds, or executive hires reveal immediate hiring pressure, allowing agencies...
AI Speeds Drafts, but Still Demands Human Rewriting
The biggest AI writing problem I keep hearing from PMMs: It's not “can AI write?” It’s actually “why am I still rewriting everything?” 😭 I had a convo this week with yet another PMM leader who said something I keep...
How to Turn MICE Traffic on Your Hotel Website Into Direct Revenue
MICE (Meetings, Incentives, Conferences, Exhibitions) traffic represents a high‑value, year‑round revenue stream for hotels, yet many properties fail to convert it through their direct websites. Traditional hotel sites cater to leisure travelers, leaving meeting planners without the tailored information they...
Fieldwork Robotics Signs Collaboration Agreement with Dynium
Fieldwork Robotics has entered a collaboration agreement with UK‑based Dynium, a maker of autonomous polytunnel vehicles. The deal lets Fieldwork mount its modular harvesting robots on Dynium’s high‑torque e‑hub platforms, expanding terrain capability and payload. Growers gain more navigation options,...
Marketplace Briefing: How DoorDash Is Winning over Apparel Brands
DoorDash, the U.S. leader in food delivery, announced in late March that it is expanding its marketplace to include apparel. The company added four fashion brands—Urban Outfitters, Steve Madden, Dolce Vita and Rally House—to its platform, allowing Dashers to deliver clothing alongside meals....
Broadcom to Supply Custom AI Accelerators to Meta in Multi‑Year Deal
Broadcom announced a multi‑year agreement to provide Meta Platforms with custom AI accelerator chips built on its XPU platform, backed by an initial one‑gigawatt capacity. The partnership sent Broadcom shares up 4.19% and Meta shares up 1.37% as the two...
IDen2 Teams with Carahsoft to Deploy Decentralized Digital Identity Across U.S. Agencies
iDen2 has signed a strategic distribution agreement with Carahsoft Technology Corp., giving U.S. federal and state agencies access to its decentralized, password‑less digital‑identity platform through contracts such as SEWP V and ITES‑SW2. The deal aims to modernize authentication for citizens,...
Omni Hotels Teams with Peter Millar to Launch Luxury Lifestyle Suites
Omni Hotels & Resorts announced a partnership with luxury apparel maker Peter Millar to create branded Peter Millar suites at Omni La Costa Resort & Spa in California and Omni PGA Frisco Resort & Spa in Texas. The suites, set...
Gloo Posts 418% Revenue Jump in Q4 2025, Raises FY2026 Guidance to $190M
Gloo Holdings released its Q4 2025 earnings call transcript, revealing a 418% year‑over‑year revenue surge to $33.6 million and a narrowed adjusted EBITDA loss of $18.6 million. Management also lifted full‑year 2026 revenue guidance to $190 million and announced the acquisition of Enterprise...
Proof Comes in Tiers: Rank Yours Strategically
Not all proof is created equal. How does yours rank up? So if you’ve been following me for a while or done any of my programs, then you already know that I talk about proof… A LOT. You can have the best product...
GitLab Shares Surge Over Expanded Google Cloud AI Partnership
GitLab announced an expanded collaboration with Google Cloud, integrating its Duo Agent Platform with Vertex AI models. The news sent the stock up 6% in pre‑market trading and roughly 8.4% by the close, reviving investor confidence in the DevSecOps SaaS...
Rentokil Initial Posts 3.4% Organic Revenue Growth in Q1, Boosted by North America
Rentokil Initial announced first‑quarter group revenue of $1.68 bn, up 4.3% year‑on‑year, with organic revenue growth of 3.4%. The rise was powered by price increases and expanding pest‑control contracts in North America, positioning the firm for a full‑year performance in line...
Fleet Launches Inaugural Partner Program As It Adopts A 100 Percent Channel Sales Model: Exclusive
Fleet Device Management announced its inaugural partner program, shifting to a 100% channel‑sales model where every deal is routed through a reseller or service provider. The program offers two tracks—reseller and services—along with training, certification, deal registration and higher margins....
EXEC: MTB Components Brand Pembree Expands U.S. Distributor Deal with BTI
Pembree, the UK‑based mountain‑bike components brand acquired by Look Cycle in November 2024, announced an expanded U.S. distribution agreement with Bicycle Technologies International (BTI). The partnership deepens Pembree’s presence across BTI’s extensive network of independent bike dealers, leveraging BTI’s catalog of...
How to Make Your First Customers Raving Fans
The post argues that turning a startup’s first customers into raving fans is a strategic imperative, not just good service. It outlines seven unscalable tactics—such as dedicated bug‑fix engineers, personalized swag, and founder‑led 1:1s—to deepen loyalty. These early advocates become...
The Interview: Co-Founder Abhi Arora on Building Second-Hand Wholesale Marketplace Fleek
London‑based Fleek, a B2B marketplace for vintage and second‑hand wholesale clothing, has scaled from a Brick Lane startup to a Silicon Valley‑backed global player. Since its first sale in November 2021, it now supports over 10,000 resellers sourcing stock from more...
Platnova Celebrates Third Anniversary with over 100,000 Users and a Bold Bet on Zero Fees
Platnova marks its third anniversary with more than 100,000 verified users spanning 50+ countries and 15 currencies. The Lagos‑based fintech has broadened its suite to include multi‑currency wallets, a high‑yield Vault savings product, debit cards and a USD account for...
Orchestrate ABM Around Main Characters, Not Extras: Lessons From B2BMX
At B2B Marketing Exchange 2026, LiveRamp’s Ed Vander Bush and Influ2’s Doug Madey urged marketers to treat individual decision‑makers and hidden stakeholders as the main characters of ABM, not the entire account. They argued that synchronizing marketing and sales around real‑time...
The World’s Largest Ad Holding Company Just Bet Its AI Future on One Vendor
Publicis Groupe has deepened its partnership with Microsoft, creating a full‑stack agentic marketing platform that combines Azure cloud, Copilot tools, and Publicis’ Epsilon data and Sapient consultancy. The deal makes Azure the preferred cloud for Publicis and rolls out Microsoft...
UniverCell Canada Expands Through Franchising Growth
UniverCell Canada, a bootstrapped electronics repair retailer, opened a new store in Mississauga, bringing its footprint to 17 locations across Ontario, Manitoba and Quebec. The company’s growth is driven by a franchise model that allows rapid expansion without heavy corporate...
Dunton Launches Kilchoan Estate, a Luxury Eco‑Retreat in Scotland’s Highlands
Colorado‑based hospitality brand Dunton is debuting Kilchoan Estate, a 13,000‑acre eco‑retreat on Scotland’s Knoydart peninsula, with its first guests arriving in June 2026. The development, funded by German investors Katrin and Christoph Henkel, blends restored stone‑and‑timber cottages with off‑grid sustainability,...
Showpad Launches AI Platform to Boost Field Sales Productivity by up to 44%
Showpad introduced an AI‑native revenue effectiveness platform for field sales teams, claiming a median quota increase of up to 44%. The solution bundles content management, sales readiness, buyer engagement and revenue intelligence into a single GenieAI‑powered product, aiming to cut...
Deliverect Streamlines Quick-Commerce Operations for Asda
Deliverect, the Belgian food‑tech unicorn, has signed a partnership with UK supermarket Asda to streamline its quick‑commerce operations. The platform consolidates orders from on‑demand delivery services such as Uber Eats, Just Eat and Deliveroo into a single workflow, giving Asda...
At Capital Markets Day, Kering Outlines Next Step for Beauty Business, L’Oréal Partnership
Kering announced at its Florence Capital Markets Day that beauty will be anchored in a new "Kering Next" division, signaling a strategic shift from licensing to a growth engine. The group will deepen its partnership with L’Oréal, leveraging the cosmetics...
Vodafone Touts Commercial 5G Slicing for Enterprises
Vodafone Business has rolled out a commercial 5G+ Local Slicing service that delivers a dedicated slice of its standalone 5G network to enterprise customers across areas up to 5 km². The offering promises guaranteed mobile performance for high‑density venues such as...
Bank of America Rolls Out CashPro Upgrades to Drive 20% B2B Payments Growth
Bank of America announced a suite of upgrades to its CashPro B2B payments platform, aiming to sustain a 20% usage increase after processing $1.2 trillion in 2025. The enhancements add AI‑driven analytics, biometric login and a new digital identity verification flow,...
CoreWeave Reports $66.8 Billion AI Compute Backlog, Boosting B2B Growth Outlook
CoreWeave announced a $66.8 billion AI‑compute revenue backlog and a $21 billion contract extension with Meta Platforms through 2032. The neocloud provider added 11 data centers in 2025, bringing its contracted power capacity to 3.1 GW and positioning it for near‑term revenue conversion.
OpenAI Pivots to Enterprise AI, Rolls Out New “Spud” Model to Chase Profit
OpenAI announced a strategic pivot toward enterprise‑oriented AI, unveiling its upcoming “Spud” model and targeting a jump from 20% to 50% of revenue from business customers by the end of 2026. The move comes as the San Francisco lab battles...
Dakota Forms Partnership with Pocketalk to Bring Easy-To-Use Two-Way Translation to the Healthcare Sector
Dakota Integrated Solutions has partnered with Pocketalk to embed a two‑way translation device and enterprise app into its healthcare product line. The handheld Pocketalk unit translates spoken and written language in real time, featuring a noise‑cancelling microphone and support for...
Zen Internet Partners with Eero to Enhance Business Connectivity Offering
Zen Internet has teamed up with eero, an Amazon‑owned mesh Wi‑Fi provider, to bundle eero Business across its full‑fibre broadband portfolio. The move targets UK small and medium‑sized enterprises that struggle with indoor Wi‑Fi coverage despite having fiber connections. Zen’s...
Winning Growth Comes From Intent, Not Mere Reach
Reach is a vanity metric dressed up as a growth strategy. Everyone's optimizing for impressions. The ones winning are optimizing for intent. Reach tells you how many people saw you. Intent tells you how many were ready. Those are not the same thing. Ran cold email...
B2B Influencer Marketing Turns Content Into Inbound Leads
If you build it, they will come. This is my LinkedIn inbox these days. I didn't know B2B influencer was really a *thing*, but now I'm a believer. https://t.co/yC4vynbRjX
Scale Computing Launches Velocity Partner Program
Scale Computing unveiled the Velocity Partner Program, a next‑generation channel initiative that swaps traditional volume‑based incentives for competency‑driven rewards. The program is designed to give partners greater autonomy, faster quote‑to‑close times, and predictable margins while reducing dependence on vendor resources....
MukAway Partners with MV Kelly
MukAway, a digital material‑management platform, has sealed a partnership with groundworks specialist MV Kelly, extending its reusable‑materials network across the United Kingdom. The deal gives MukAway access to MV Kelly’s hundreds of active residential sites, boosting transaction density and operational reach. MukAway...
Digital Insure Selects MHC to Modernize Customer Communications and Support Operational Resilience
Digital Insure, a Europe‑based digital‑first insurer, has chosen MHC’s NorthStar Customer Communications Management platform to replace its homegrown document‑generation system. The SaaS solution will run in a private Amazon cloud, boosting operational resilience, regulatory compliance and daily efficiency. MHC was...
The Firms Growing Faster Aren’t Necessarily Working Harder
Firms often possess valuable client connections, but those relationships remain hidden in inboxes, fragmented CRMs, and partners’ mental rolodexes. Competitors that surface shared connections before a pitch consistently win deals that others lose. Intapp DealCloud injects AI‑driven relationship intelligence into...
Audience Data Enrichment: Keep B2B Data Campaign-Ready
Audience data enrichment—updating contact and account records to stay current—is essential for B2B marketers because roughly 30% of contact information changes each year. Stale data inflates bounce rates, breaks segmentation, misroutes leads, and skews AI‑driven scoring models, costing firms an...
$4.5m ARR, $0 Raised: Tom Hunt on Building Fame (Getting to Aha!)
In this episode, Tom Hunt, founder and CEO of the B2B podcast agency Fame, shares his entrepreneurial journey from studying chemistry and working in management consulting to launching 25 ventures, with Fame emerging as the sole success—now generating over $4 million...
Synamedia and SoFast Announce Strategic Go-to-Market Partnership
At the NAB Show 2026, Synamedia and SoFast announced a strategic go‑to‑market partnership to help broadcasters, OTT platforms, telecom operators and smart‑TV manufacturers launch FAST, PayTV and VOD services faster. The deal merges Synamedia’s cloud‑native video infrastructure with SoFast’s ready‑to‑deploy...