Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
New Deal Europe to Host Annual Marketplace and Forum Next Month
New Deal Europe will host its 2026 Marketplace and Forum at Arsenal’s Emirates Stadium next month. The B2B event recorded a 20% year‑on‑year rise in attendance and attracted record numbers of UK and international buyers. The Marketplace showcases suppliers from all twelve traditional South East European destinations plus guest nation Armenia, covering luxury, adventure, culture, wine tourism and FIT programmes. The Forum’s 45‑minute session will examine river and ocean cruising trends and how pre‑ and post‑cruise tours can boost itinerary value, while networking includes wine tastings and post‑event FAM trips.
Funnel Processes the World’s First Rent Payment Inside ChatGPT
Funnel, the AI‑driven CRM for multifamily operators, completed the world’s first rent payment inside ChatGPT in partnership with BH Management, which oversees over 93,000 units. The transaction leveraged Funnel’s existing Resident Portal workflows, requiring no new software integrations. This proof‑of‑concept...
Compass Points Sperling To Affiliate Sales Director Role
Compass Media Networks has promoted Sydney Sperling to Director of Affiliate Sales, expanding her responsibilities for affiliate strategy and network growth. Sperling, a Trinity College graduate, joined the company in July 2023 and has helped broaden affiliate relationships for syndicated...
Lead Generation Statistics for 2026: Key Marketing Data
Lead generation remains a top priority for B2B marketers, yet 85% struggle to tie performance to revenue outcomes. Conversion challenges persist, with 79% of leads never converting without effective nurturing and inbound SEO leads achieving a 14.6% close rate versus...
Krikey AI Achieves SOC2 Compliance, Strengthening Security Assurance for Its Professional AI Animation Generator
Krikey AI announced it has earned SOC2 Type II certification and Amazon Web Services Nonprofit and Education competency badges, confirming its 3D animation generator meets rigorous security and operational standards. The certifications validate institutional‑grade data protection for enterprises, schools, and nonprofit...
Meet The People Launches MTP Intelligence, A Proprietary AI-Enabled Platform Unifying Creative, Media and Commerce
Meet The People (MTP) has launched MTP Intelligence, a proprietary AI‑enabled platform that consolidates creative, media, commerce and analytics into a single environment for its ten agency brands. Powered by its own data firm RADaR Analytics, the platform orchestrates end‑to‑end...
KNOREX Launches Agentic AI-Ready Ads API to Power Cross-Channel Advertising Automation
KNOREX announced the launch of its agentic AI‑ready Ads API, a unified infrastructure layer designed to automate cross‑channel advertising workflows. The API, compatible with Amazon Ads MCP and the open Advertising Common Protocol, enables AI agents to manage campaigns on...
SalientMG, Hivekind AI Team Up to Drive Pipeline for Startups
SalientMG announced a strategic partnership with Hivekind AI to combine its B2B go‑to‑market (GTM) advisory services with Hivekind’s pre‑pipeline decision engine. The joint offering promises startups a unified system that aligns ideal customer profile (ICP) definition, account prioritization, and buyer‑group...
Best Intent Data Providers for B2B Teams in 2026
In 2026 the leading B2B intent data strategy has shifted from monolithic platforms to a modular stack that combines first‑party web signals with specialized third‑party providers. HubSpot’s real‑time visitor intelligence paired with Clay’s data‑orchestration forms the core, while G2, Common...
Deloitte: Digitally Mature B2B Suppliers Post Faster Sales Growth
Deloitte’s latest study of 530 U.S. B2B buyers and 530 suppliers shows that digitally mature sellers outpace peers, delivering 6.1% average revenue growth versus 2.9% for low‑maturity firms. High‑maturity suppliers exceed annual sales targets by more than twice the margin...
Coopetition: Partner with Rivals to Grow the Pie
Helping competitors sounds wrong. Many businesses guard every move, yet rivals who share leads, split costs, and collaborate often win more deals. Coopetition drives shared R&D, opens new markets, and creates referrals when demand spikes. You keep your edge while growing the pie. Who...
Simplify Offer, Get Free 10k Leads, 5x Demos
These 3 changes to our cold email copy 5x’d demos booked last week. OLD VERSION: Subj: $18 per lead is a lot Body: You’re paying ~$18 per lead or more on Meta right now. And, some more if they don’t...
Cold Email Statistics You Need to Know in 2026
Cold email continues to deliver the highest ROI among outbound channels, but success hinges on meeting 2026 benchmarks. Average reply rates sit between 3% and 5%, while top performers achieve 10% or higher. Personalization can lift replies by up to...
Build a Lead Engine Beyond Social Media Dependence
The 2 long-term investments I'd be making if I sell services to ensure I build something sturdy, especially given the current moment: 1. Building a business that isn't reliant on social media (or even SEO/AEO) for lead-gen. Yes, some business...
Focus on 4 Metrics, Not 50, to Drive Profit
You’re deluding yourself into thinking you’re organized by staring at a dashboard with 50 metrics... … and somehow, you're completely missing the only 4 that actually matter: MER (Marketing Efficiency Ratio): This is your early-warning alarm. If MER dips 10-15% below target, something's leaking....
Watch NetLine’s Josh Baez The Hidden Moments of the Buying Journey Webinar on Demand Now
NetLine’s senior demand manager Josh Baez hosted a webinar titled “The Hidden Moments of the Buying Journey,” revealing why traditional linear funnels are obsolete. He explained how privacy regulations have crippled identifier‑based tracking, forcing marketers to shift toward proactive, programmatic...
Building AI Sales Reps: How ShowMe Orchestrates Voice, Video, and Multi-Agent Workflows to Close Deals
ShowMe, an AI‑native startup founded in April 2025, has built a multi‑agent platform that lets digital sales reps conduct live voice calls, video demos, and multi‑day follow‑ups. The system splits a single sales conversation into specialized sub‑agents—conversation, evaluator, and creator—coordinated...
Urgent Buyers, Internal Use Prove True Product‑Market Fit
My top 7 takeaways from my chat with Adam Markowitz who built Drata from from zero to $100M ARR in 4 years (8,000+ customers): 1. Product-market fit shows in buyer urgency, not just signups. Adam's edtech startup took years to...
Why Some Companies Grow Rapidly While Others Stall
A global survey of over 500 senior revenue leaders shows that while 72 % of companies grew year‑over‑year, only 29 % achieved rapid, double‑digit growth. Smaller firms outperformed larger ones, but the key differentiator is functional alignment across marketing, sales, product and...
Make Marketing Content Sales‑Ready, Not Just Pretty
I was asked how to make sure Sales will actually use Marketing content. Here is the short answer I gave. Stop reviewing content by Marketing standards and view it from the perspective of someone trying to sell you product or...
ProEnergy Supply, OpenSolar Partner on Distributor Inventory Platform
ProEnergy Supply (PES) has launched an AI‑driven transactional gateway that integrates directly with OpenSolar’s new Shop platform, allowing solar designers to purchase equipment in real time. The solution connects live inventory to distributors’ ERP systems, reaching over 28,000 active solar...
Product-Market Fit: From Edtech Vitamin to $100M Painkiller
In this episode, Adam Markowitz recounts his transition from a decade‑long edtech venture to building Drata, a compliance automation platform that quickly proved its product‑market fit as a painkiller rather than a vitamin. He explains how rigorous validation—dog‑fooding the product...
Aurasell Launches AI-Native OS for GTM Workflows
Aurasell announced the launch of the world’s first AI‑native Go‑To‑Market Operating System (GTM OS) that layers intelligent, automated workflows onto any existing CRM such as Salesforce or HubSpot. The platform promises to double productivity and deliver measurable impact within two...
ZoomInfo vs UpLead: 2026 Data Comparison
ZoomInfo and UpLead are the two leading B2B data platforms, each catering to different buyer priorities. ZoomInfo boasts the largest U.S. contact database, intent signals, and deep workflow integrations, but its pricing is custom, contract‑based, and credit‑heavy. UpLead offers real‑time...
How to Build a Repeatable Sales Process That Works
Many organizations invest heavily in building repeatable sales processes, yet adoption often stalls as teams revert to old habits. Research shows that 95% of high‑performing teams stick to a defined process, but only when it is simple, customer‑focused, and seamlessly...
£20m Revenue, Exit To Dentsu with Nick Hague
In this episode, host Tom Hunt talks with B2B growth expert Nick Hague about scaling a consultancy to £20 million in revenue and the strategic sale to Dentsu. Hague shares how a focus on customer experience, repeatable frameworks, and disciplined cash‑flow...
Find the Sweet Spot Between Overly Broad and Narrow ICP
One of the Goldilocks problems in B2B startups is defining who you are selling to. On one extreme is the entrepreneur that says "we sell to everyone." That could be every company, every role or both. The challenge is how do...
Stop Layering AI on Your GTM Stack
In this episode, Emir Atli, co‑founder and CRO of HockeyStack, explains why the traditional, tool‑heavy GTM stack can’t simply have AI bolted on—it must be rebuilt around a unified, AI‑native platform with a single data foundation. He outlines HockeyStack’s evolution...
‘Low Hanging Fruit’: Why Regional Audio Is Australia’s Biggest Opportunity For Brand Growth
Commercial Radio & Audio’s CEO Lizzie Young urged advertisers to tap Australia’s regional audio market, citing research that shows a 33% lift in campaign effectiveness. The analysis of the Advertising Council Australia database reveals that regional listeners—9.9 million people, 37% of...
Even Solid Funnels Can Yield Low‑quality Leads—Iterate
A test I ran flopped. The funnel was solid, the end outcome solid but the first part brought low quality leads. I swung the pendulum too far in my test and my hypothesis was wrong. Now reviewing the data and...
Founders Mistake Product Flaws for Growth Issues
lesson from 20+ years working in startups: most founders don’t have a growth problem. they have a product problem disguised as a growth problem
#TheMarkAwards 2026: New Partnering for Growth Award
The Mark Awards 2026 has launched a standalone Partnering for Growth Award to spotlight client‑agency collaborations that generate sustained business growth. Independent Agency Search & Selection (IAS) will sponsor the award, with CEO Johanna McDowell emphasizing its alignment with IAS’s focus on...
Two Red Flags? Shift Leads to Nurture Pipeline
Founders: Pipeline qualification red flags: 🚩 Problem impact is 'hard to measure' 🚩 Multiple unnamed stakeholders 🚩 DIY solution currently in place 🚩 No urgency indicators in conversation 🚩 Budget is 'being determined' Two red flags = move them to nurture.
AI Agents Personalize Customers, Flag Churn and Upsell
.@pollen_cx is building AI agents that make every customer feel like they’re your first. They surface churn risk and upsell signals, then prepare what to do next — no more scaling headcount just to keep relationships alive. Congrats on the launch...
#OnTheRadar: Rapt Restructures in Wake of Account Loss
Rapt Group ended its three‑year partnership with Signal Hill Products, losing roughly R60 million of its R200 million turnover and prompting a restructuring that trims 19 roles across media, strategy, creative and activations. CEO Garreth van Vuuren is moving into an operational, margin‑focused...
Use Your Product First; Proof Builds Trust and Growth
He refused to sell his product until his team used it themselves first. Then 100 customers signed in 6 weeks. 1,000 in year one. @markowitzadam built @DrataHQ to $100M+ ARR by proving trust with evidence - not promises. https://t.co/MZNP2TLl8H
AI Becomes Core: Budgets Rise, Teams Accelerate In‑House Execution
7 Key Takeaways from Stensul’s 2026 MarTech Outlook Report - https://t.co/58rLpJuLMz "#AI is no longer treated as a side experiment; instead, organizations are increasing martech budgets, investing directly in AI-powered tools, and reshaping teams and workflows to bring more execution...
Harmonic Inc (HLIT) Q4 2025 Earnings Call Transcript
Harmonic Inc. reported Q3 2025 revenue of $142.4 million, led by $90.5 million in broadband and $51.9 million in video, with video SaaS reaching a record $16.1 million. Non‑GAAP EPS was $0.12 and free cash flow hit $21 million, while backlog stood at $495 million, 63% slated...
N-Able Inc (NABL) Q4 2025 Earnings Call Transcript
N‑Able reported Q4 2025 revenue of $130 million, a 12% year‑over‑year increase, and ended the year with $540 million in annual recurring revenue, up 12% on a reported basis. Non‑GAAP adjusted EBITDA held steady at a 30% margin, while dollar‑based net revenue retention...
Agentic AI Redefines B2B Marketing: Lean Teams, Strategic Humans
The future of agentic AI in B2B marketing is finally coming into focus. The B2B marketing org structure has to change, with fewer layers and more shared accountability across a unified data layer. The human role will shift to something...
TreviPay Leverages AI to Help Businesses Anticipate Buyer Behavior
TreviPay unveiled its AI‑powered Growth Center, a module inside the client portal that flags early signs of buyer dormancy and suggests targeted incentives. In a pilot with a U.S. retailer, the system identified 60 previously inactive buyers who generated $103,946...
AI Needs Real‑Time Context, Not Just Bigger Models
The AI industry doesn’t have a model problem. It has a supply chain problem. Across the enterprise, we see a consistent pattern: sophisticated models operating in isolation from customer reality — think of it as “Brain in a Jar.” The...
Fix the Math Before Scaling Your Business
Most businesses struggle for one reason: you ignore the math. If you close 80% of sales calls, you are underpriced. If your LTV to CAC is below 3:1 with humans involved, your model breaks at scale. If you wait more than 60 seconds...
Stand Out by Thinking Differently, Not Just Being Expert
People don't become known for their expertise They become known for how they *think differently* about their area of expertise Recognition follows a distinct, ownable idea (not volume, not credentials, not even quality of work) If your thinking sounds like everyone else's in...
Free Plans Must Prove Value, Not Just Claim It
Supercut is a really good product. That might be the problem. The video messaging market is brutal. Loom is good. Vidyard is good. A dozen others are good. When a market commoditizes, “good” disappears. You don’t win by being slightly...
Two Red Flags? Move On From That Prospect
Founders: Prospect disqualification criteria: 🚩 Pain described in general terms only 🚩 Complex approval chain with no champion 🚩 First-time category purchase 🚩 'Someday' implementation timeframe 🚩 'We don't share that information' on budget If you see two flags, focus elsewhere.
Growth Hack 2026: Let AI Agents Recommend You
the best growth hack in 2026 will be to build something so good that AI agents recommend it to users Not word of mouth… word of agent
Two Red Flags Mean It's Not a Real Prospect
Founders: Sales discovery qualification checklist: 🚩 Can't quantify problem cost 🚩 Unclear who signs the contract 🚩 No budget history for similar tools 🚩 No compelling event driving action 🚩 Refuses to discuss investment level Two red flags means they're not a real prospect.
Automated Outreach Drives Growth without Any Ads
The last 25min on Podscan have been pretty exciting :D I have fully automated my customer discovery and outreach process. It's picking up quite a bit. And that's with 0 ads. I'll open that faucet soon, too. https://t.co/BY5051Wnm8
Spot Red Flags in Discovery Calls, Move On
Founders: Discovery call warning signs: 🚩 Vague answers about current challenges 🚩 'Need to talk to my boss' responses 🚩 No current spend on similar solutions 🚩 'No rush' timeline signals 🚩 Deflects all pricing questions Seeing 2+ flags? Move on to better opportunities.