Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Talentis Surges 67% as Dillistone Plans 2026 Boost
Talentis, the executive‑search CRM rated 4.9 ★ on G2, reported a 67 % increase in exit ARR for the second half of 2025, positioning it as the fastest‑growing platform in its niche. The growth coincides with a $2 million equity raise by its parent, Dillistone Group Plc, aimed at scaling the solution globally. Talentis now serves firms across the Americas, Europe, Middle East, Africa and APAC, leveraging AI and a proprietary TalentGraph for candidate intelligence. The company’s purpose‑built features are attracting boutique and networked search firms seeking alternatives to legacy tools.
Start Every Post with TLDR and Question H2s
Hey marketers, want more wins with AI summaries and citations? Yeah, me too. Here are two simple actions we've seen work really well with clients over the last 90 days: 1. Include a TLDR summary to start EVERY blog article...
GTM Summit | Virtual Feb 2026
The GTM Summit will be held virtually in February 2026, targeting senior marketers and product leaders. While the full agenda is behind a members‑only login, the event promises live panels, on‑demand workshops, and insights into AI‑driven go‑to‑market strategies. Organizers position...
Stop Leading with AI; Show Real Customer Value
AI as a part of your messaging is no longer a differentiator, yet so many brands continue to lead with "AI . . . " Unless you can show how AI is going to help your customers address their problems,...
The Mistakes That Make Founders Invisible
Founders often blame outbound for low reply rates, but the real issue is a flawed mental model that treats outreach as a volume problem. The article argues that outbound should be a learning system where hypotheses about the ideal customer...
How Revenue Optimization Drives B2B Growth: Strategies, Cycle, and Checklist for 2026
Revenue optimization is a data‑driven framework that fixes friction in the B2B sales journey, allowing firms to grow profit without increasing lead volume. The guide outlines a four‑stage cycle—track, identify, test, measure—and shows how disciplined RevOps can boost win rates...
Stop Delaying AI: Start Small, Involve Legal, Gain Time
I continue to hear from companies and marketing teams that are reticent to lean in holistically on the AI opportunity. So here I've parsed the most common push-backs as well as how I respond to each. 1️⃣ “We don’t have...
Sony Pictures Networks India Names Shruti Aneja as Lead – Agency Partnerships & Key Network Initiatives
Sony Pictures Networks India appointed Shruti Aneja as Lead – Agency Partnerships to deepen agency collaboration and drive ad‑revenue growth across its channel suite. Aneja, with 12 years at SPNI, will steer integrated sales and brand‑integration initiatives. Meanwhile, Raj Cooling Systems launched...
How Wealth Management Partnerships Can Benefit CPA Practices
CPA firms face a talent crunch and rising technology costs, prompting many to reconsider traditional growth routes. In 2024, financial‑services acquirers accounted for 32.9% of accounting sector deals, up from 18.9% in 2023, highlighting a shift toward wealth‑management partnerships. Such...
Tariffs Spike Costs, Crashing DTC ROAS
Your ad account looks fine: - ROAS is holding - CPMs are manageable - Conversions are flowing But your spreadsheet is screaming. As of February 2026, the average US tariff rate sits at 17% on all imports. For DTC brands...
Precise Positioning Drives Pipeline, Vague Messaging Costs Sales
Here's a quick exercise: Open your homepage. Now answer: 1. In one sentence, who is this for? Not “teams.” Who exactly? 2. What specific problem does it solve? Is it the same one Sales hears daily? 3. What makes you...
Building Preference Is The Key To Winning B2B Buyers
B2B buying networks have become increasingly chaotic, with Forrester reporting that 73% of purchases involve three or more departments and an average of 13 internal and nine external participants. The research shows 68% of buyers start the process with a...
PMMs Still Skipping Essential Customer Research in 2026
I asked 9 PMMs at a recent Product Marketing Alliance event how they use customer research at their companies. Their honest answers were painful. "we don't have a dedicated person" "I'm the one doing it but I'm drowning in launches"...
Small Brands Must Build Perceived Size, Not Just Presence
The necessary trick of the small brand is to look bigger than you are. Many of the tools are simple ones, like leaning heavily on the logos and testimonials of clients, and more recently attention has gone towards AI by...
IKEA to Open a Decathlon in Its Croydon Store
Swedish furniture giant IKEA is piloting a partnership with French sports retailer Decathlon by opening a standalone Decathlon shop inside its Croydon store this spring. The 1,188‑square‑metre unit will feature a dedicated entrance and more than 5,000 items across hiking,...
Use Real Growth Screenshots to Spark Buyer Conversations
I booked a meeting this week using a play nobody on my client’s team had seen before. Here’s what I did: Step 1. Went to the company page in Sales Nav (not the people... the company page) 2. Screenshotted their department headcount growth 3....
Embrace Rejection: Young Men Must Take Social Risks
Young men are taking way too many risks… and not the good kinds. Scott Galloway argues that good risk is essential to real growth. In today’s world, young people aren’t engaging in social risks like applying for jobs they might...
Chef and Entrepreneur Launch Canadian Chocolate Maker to Challenge Foreign Suppliers
Toronto chef Brandon Olsen and entrepreneur Michael Held are launching As We Do Chocolate, a premium Canadian‑made chocolate manufacturer aimed at the B2B market. The venture seeks to fill a gap left by U.S. and European conglomerates by offering high‑quality,...
Turn Spreadsheets Into AI Assistants for Instant Productivity
I keep hearing marketers say they don't know where to start with AI. Not an excuse. Start with the spreadsheet you're staring at right now. Last week, someone on my team had a ton of webinar leads that needed personalized...
Customers Misinterpret Friction as Personal Inadequacy
"Customers lie." I remember hearing that from Bob Moesta for the first time in one of his talks about JTBD. And it never left me because I've seen it first-hand — especially when improving activation for our PLG SaaS clients....
Saudia Signs Five-Year Partnership with Six Flags Qiddiya City
Saudi Arabian airline Saudia has inked a five‑year strategic partnership with Six Flags and Aquarabia Qiddiya City, becoming the exclusive Official Premier Partner in the airline category. The deal will see Saudia create travel packages to the new theme park,...
Even Top Experts Stumble on Their Own Messaging
The smartest experts I work with can solve anyone's problem... but their own. Case in point? My client Chris Piper is brilliant. He’s helped multiple businesses scale past 8-figures. He even helped Codie Sanchez grow her business from $2M to $10M in...
Turn Marketing From Cost Center to Growth Engine
RT @VisionEdgeMktg 🔑 Make marketing indispensable. Stop reporting activities and start reporting outcomes. That's the difference between a cost center and a growth engine. https://t.co/ui8BN3gaHE #MarketingROI #Strategy #Leadership
ArisGlobal Launches XDI
ArisGlobal unveiled XDI, a Data Intelligence Cortex that federates fragmented life‑science data without centralizing it. The platform delivers continuous, explainable, decision‑grade intelligence across domains such as pharmacovigilance, benefit‑risk, and regulatory operations. XDI promises up to 80% reduction in compliance effort...
Choosing Between a $2,100 Burst or $2,100 Spread
Would you rather spend $700 / day for 3 days or $100 / day for 21 to test a new campaign (creative)?
VCs Misuse Dual‑use Hype; Stop Relying on Grants
Certainly GTM is very different. And there are supply chain issues in current environment. Would add: NOT doing dual use is not an excuse to rely on grants and research money, stuff becoming too expensive, and not being able to...
Scalo Partners With Databricks to Speed up Data & AI Innovation for Enterprises
Scalo announced an expanded partnership with Databricks, joining its Consulting and Service Integration Partner Program to bolster its Data & AI practice. The collaboration enables enterprise clients to centralize data on a lakehouse foundation, streamline data flows, and deploy AI...
AI Cuts Development Costs, Distribution Remains Challenging
AI is makes software cheaper to build, but not easier to distribute This is the core conflict for years to come
Own One Idea, Become the Authority Shortcut
Experts don't get known for being good. They get known for the one idea they own. An ownable idea is an authority shortcut.
The Rise of Mike’s Hot Honey: Founder Mike Kurtz on Authentic Growth & Collaboration in the Hospitality Business
In this episode, founder Mike Kurtz recounts the origins and explosive growth of Mike's Hot Honey, from a spontaneous discovery on a Brazilian hiking trip to its adoption by major chains like Taco Bell and KFC. He details the grassroots...
AI SEO Success Demands Classic Change Management Playbook
The AI SEO transformation requires a decades-old proven playbook: Organizational change management. https://t.co/S1mGzgdyUf via @Kevin_Indig, @sejournal
Leaders Optimistic on AI-Driven Clinical Innovation, Wary of Costs
This survey of leaders from #healthcare plans, health systems, and innovative solution providers reflects optimism about clinical innovation and emerging #AI use, balanced against concerns over costs, payment models, and politics: https://t.co/xFXpbqfhbY via @TTCapPartners https://t.co/tG3a2CGn90
Infobip and ESA Boost Asteroid Impact Alerts with Instant Voice Calls
Infobip has teamed up with the European Space Agency to deliver asteroid impact alerts through its Voice API, replacing email notifications with instant phone calls. The integration enables ESA’s Meerkat Asteroid Guard to issue real‑time alerts 24/7, cutting response times...
Get 100 Customers in 90 Days with RB2B
If I had zero customers and just signed up for RB2B, this is exactly how I'd get to 100 in 90 days: https://t.co/2a10Hfmnj0
Own Your Category, Not Just Brand Recognition
Why “Category Fame” Beats Household Fame in B2B Marketing [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/Xac64vxxFo https://t.co/n0cpyPoKPf
Partnerships Key to Unlocking Value in Payments Space: KPMG International
KPMG International’s new report warns that banks and retailers must forge strategic partnerships to keep pace with rapid payment‑technology change. Survey data from 500 banks and 500 retailers shows 54 % of retailers consider payment modernization essential, yet only 45 % say...
Bright Mountain and NeuIQ Announce Strategic Partnership to Advance AI-Driven Consumer Decision Intelligence
Bright Mountain’s Big Village unit has entered a strategic partnership with AI services firm NeuIQ to embed continuous, AI‑driven decision intelligence into its marketing platform. The collaboration modernizes data pipelines, adds reusable analytics assets, and delivers real‑time consumer insights to...
Freightos Revenues up Nearly 25% in 2025
Freightos reported $29.5 million revenue for 2025, a 24 % increase over 2024, driven by higher carrier participation and transaction volume. Adjusted EBITDA narrowed to a $11.2 million loss, improving from $12.6 million the prior year, while cash reserves remain sufficient to fund growth....
ECER.com Redefines the Future of Mobile B2B Commerce
ECER.com is transforming international B2B trade by turning smartphones into full‑service sourcing hubs. The platform adds instant mobile alerts, multilingual AI chat and live video, letting buyers respond to inquiries any time, as demonstrated by a Guangzhou firm that closed...
MarTech Interview With Ethan Gustav, Group President, North America @ Infobip
Ethan Gustav, Infobit’s Group President for North America, says AI has moved from a support‑only tool to a core marketing engine, with AI agents expected to handle up to 95% of customer interactions. He highlights the rise of domain‑specific language...
Mktg.Tech Launches Independent Ranking and Evaluation Platform for Marketing Technology
Mktg.Tech has unveiled an independent platform that ranks and evaluates marketing technology tools, agencies, and AI solutions using a documented, data‑driven scoring system. The methodology assesses functionality, integration capability, operational impact, and category‑specific performance, delivering transparent comparative insights rather than...
Plaza Premium Group, IAS Hospitality Expand Lounge Access Across Indonesia and Globally
Plaza Premium Group and IAS Hospitality have forged a partnership that links 26 IAS‑operated lounges in Indonesia with Plaza Premium’s global network of over 100 lounges. The agreement grants Plaza Premium’s airline and corporate clients access to Indonesian terminals where...
Amazon Borrows Forum ‘Mentor’ Program From eBay
Amazon has introduced a Seller Expert Pilot Program, inviting top contributors on its Seller Forums in the US, UK, Japan, and India to earn gift cards for posting quality content and providing feedback. Participants can receive a $100 gift card...
Cotton On Accelerates India Growth with Apparel Group Partnership
Cotton On Group has signed a licensing partnership with Apparel Group to accelerate its expansion in India. The agreement outlines a phased omnichannel rollout that will launch brick‑and‑mortar stores, a dedicated e‑commerce site, and presence on key digital marketplaces. Apparel...
Inside Koala Eco’s Disciplined Push Into the US Natural Channel
Koala Eco, an Australian natural‑care brand, has moved beyond its US entry phase to a disciplined scaling strategy focused on profitable growth. Co‑founders Paul Davidson and Jessica Bragdon prioritize performance per door, deepening presence in premium natural retailers like Sprouts...
Global Industrial Co (GIC) Q4 2025 Earnings Call Transcript
Global Industrial reported Q2 2025 revenue of $358.9 million, up 3.2% year‑over‑year, and posted a record gross margin of 37.1%, a 190‑basis‑point improvement. Operating income reached $33.5 million, lifting operating margin to 9.3% as strategic accounts drove growth while smaller...
Leverage AI to Power Through Afternoon Energy Slumps
I know how my energy levels typically vary through the workday. High energy in the morning, low energy in the early afternoon, a bit of a "comeback" late afternoon. In the past I've stacked up "easy" tasks for that early...
Simplify GTM: One Goal, One Audience, One Offer
If your GTM feels stuck, run this experiment. It will take you 30 days: 1. Pick ONE growth goal. Pipeline, activation, or expansion. Not all three. 2. Pick ONE audience. Not "SMB + mid-market + enterprise." One. 3. Pick ONE...
New Brand Boosts Profitability, Prepares March Scale
First month on with a new brand - already improving profitability overall and looking to scale moving into March. New Offer + New account Strategy. Next week we launch first round of UGC we curated and first large batch of ad creative....
Cultivate a Culture Where Customers Naturally Refer You
RT @VisionEdgeMktg 💬 Referrals are the ultimate vote of confidence. Build a culture where customers can't help but recommend you. https://t.co/YVLj0pgtuA #Referrals #CustomerLoyalty #Growth