Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
AI Sales Startup Firmable Bags $14 Million to Expand to the US
AI‑powered B2B sales startup Firmable announced a $14 million Series A round led by existing backer Airtree, earmarked for a U.S. market rollout and further development of its proprietary data engine and AI agents. The company, founded by former Aconex executives in 2023, already serves more than 1,000 customers across Australia, New Zealand and eight Asia‑Pacific markets. Firmable differentiates itself by building its own account‑level data set rather than relying on generic, U.S.-centric sources, enabling AI agents to automate CRM enrichment, outreach and account prioritisation. The new capital will accelerate product enhancements and geographic expansion.
OpenClaw Delivers Real Results, Not Just Hype
My OpenClaw did these: - In-person meeting with Google which led to invite to speak at Google event - Wrote X articles averaging 85k views - Increased conversion rates by 25% - Created AI recruiting challenge and first candidate we spoke with was already...
Separate User and Buyer Personas: Tailor Message, Timing, Channel
If the user and the buyer are different people, what are you trying to convince each of? When? (Trials vs discovery) Where? (In-product vs sales material) Etc. Treat as specific, separate personas.
Is Your Value Obvious to Buyers, or only Obvious to You?
The article warns that tech leaders often assume their product’s value is self‑evident, falling prey to the false consensus bias. CEOs and sales teams overload prospects with technical details instead of translating benefits into the buyer’s language. When value isn’t...
Blend AI and Human Creativity for Optimal Results
You don’t need to go all AI or NO AI with your creatives… leaning too far either way means wasting budget on low-quality output or falling behind brands launching faster. The smarter approach sits in the middle. We use AI as a...
Boost Leads 10x in 4 Weeks with AI
How I'd 10x leads in 4 weeks using AI, if I were starting my business from scratch.
The GTM Skill Stack Leaders Didn’t Need Until Now — And The Certification Built To Close The Gap
The article warns that the emerging GTM singularity is widening capability gaps for B2B leaders, who now need a cross‑functional skill stack to run a connected revenue engine. Traditional functional expertise no longer suffices; leaders must align marketing, sales, product...
Six Essential Questions to Avoid “No Decision”
6 non-negotiables for me to uncover in every sales cycle. Without it, you're likely to lose often to 'no decision.' And no - this is not MEDDIC. It's the concept of 'why change' and why an investment is required. 1. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚 𝐜𝐨𝐦𝐩𝐚𝐧𝐲-𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞 How...
Followers Grow Fast, Revenue Grows Slow—Fix Pipeline First
The hidden cost of building attention that doesn’t convert It’s easier to add 50K followers than to fix inconsistent pipeline. That’s why so many B2B SaaS founders double down on visibility. Growth looks like traction. It feels like momentum. It...
From $300 to 8 Figures: How Hedley & Bennett Became a Heritage Brand
Ellen Bennett launched Hedley & Bennett in 2010 with just $300 and no formal business background. By focusing on chef‑driven product development and relentless quality control, the company turned a failed apron batch into a premium line. Today the brand...
Resilience in Crisis: Publishing Newsletter Amid Chaos
First. Thank you. Every single message yesterday meant so much to me. We are safe, exhausted, and so grateful. We have a shelter in our apartment which makes us luckier than most. And watching videos of people dancing and singing...
Testing Titles Boosts Engagement: Four Tries, Big Lift
Always be testing your titles with X articles because you can see on the left the post totally bombed and when I changed the title, it took off. Took 4 attempts. https://t.co/4okRI65njq
Resideo Pushes Connected Products and Digital Buying Tools
Resideo Technologies reported Q4 revenue of $1.895 billion, a 2% increase, and net income of $136 million, while full‑year sales hit a record $7.472 billion, up 11% from 2024. A one‑time $527 million loss, linked to ending a Honeywell indemnification agreement, turned the annual...
Hire a Marketing Partner Builder Who Beats AI
If you are obsessed with OpenClaw, Claude Code/Codex and love growing businesses, we want to hire you to build the marketing partner that b2b companies will never outgrow. To apply, you just need to first beat AI. Link in first comment....
Meta's New Metrics Overstate ROAS; Focus on Profit
Meta quietly rolled out two new breakdowns in Ads Manager. 1. First time vs. repeat purchase conversion data. 2. Visibility into how much of your performance is being driven by their AI. It’s worth pulling, but not worth trusting blindly. We've seen...
What Makes You Notice a Store’s Sign, or Ignore It? The Answer Makes This Franchise $115 Million a Year.
SpeedPro, a franchise specializing in large‑format graphics, now operates over 130 U.S. studios and generates roughly $115 million in annual sales. CEO Paul Brewster attributes the growth to a three‑pillar strategy—expanding the customer base, maintaining strong profit margins, and leveraging technology...
Continuous Testing Breaks Growth Ceilings, Not Past Successes
The thing that got you to $1M won't get you to $10M. What got you to $10M won't get you to $50M. Brands hit a ceiling when they stop testing. They find a winner and protect it instead of building...
Metadata‑Driven MRR Schedules Unlock Revenue Intelligence
As I was building my MRR analysis feature, I realized that there is much more power in our MRR schedule than we realize. With the correct metadata, we have a revenue intelligence engine that will provide more insight for our...
Two Mortgage Veterans Boost Business Growth with Proactive Referral Partnerships
Mortgage veterans Craig Andriulli and Michael LiPari launched Fortress Mortgage Advisors to transform traditional referral relationships into true partnerships. They argue that sharing marketing expenses alone does not create a bond; instead, they train real‑estate agents, CPAs and financial advisors...
Cumulative Ratings Buffer Negatives, Incremental Highlight Them
The same ratings look better or worse, depending on the format they are presented in. Researchers find: “Cumulative formats tend to buffer negative feedback, making poor scores appear less severe. This can help reduce customer churn and maintain trust in...
Early Bets Win; Amazon’s Late Entry Costs Billions
Early positioning beats late capital every time. Amazon just invested $50 billion in OpenAI for 6 percent ownership and distribution rights. Microsoft invested $13.8 billion starting in 2019 and owns 23.5 percent with exclusive IP, revenue sharing, and API control locked through...
DemandScience Launches Winnable Account System
DemandScience has partnered with HG Insights and GTM Fabric to launch a Winnable Account System that enriches Ideal Customer Profiles with technographic, spend, competitive and buyer‑research intelligence. The collaboration introduces two new products—Propensity‑Based Audience Activation and In‑Market Buyer Activation—that score...
AI Agents and the Future of Global Trade with Alibaba’s Kuo Zhang - Ep. 291
In this episode, Kuo Zhang, President of Alibaba.com, explains how the platform’s new AI agent, Axio, is transforming global B2B trade by handling complex sourcing tasks, from interpreting natural‑language requests to managing compliance, logistics, and supplier communication. He highlights real‑world...
Buying Signals in B2B Sales: How to Identify and Act on Them
The guide defines buying signals as observable actions that indicate a prospect is moving toward a purchase, ranging from demo requests to company‑level triggers like new funding. It ranks signals by strength, emphasizing that clusters of digital activity outweigh isolated...
Enterprise Focus Beats Freemium Hype, Drives $300M Growth
Vineet Jain's board: "Why aren't you doing freemium? Why are you swimming upstream?" Box and Dropbox were giving it away. Raising billions. He refused. Freemium is for consumers. Not enterprises. 2016: Gartner puts @Egnyte in the Leader quadrant. Next to companies that raised...
Know Your 12 Key Ecom Metrics or Fail
Ecom operators are surrounded by data meant to guide them, yet they’re still operating in the dark. Plenty of brands know their ROAS. Far fewer know their: - Break-even ROAS - Blended CAC against contribution margin - CPMs relative to 2026...
Tagshop AI Expands AI Ad Creation With Kling 3.0, Seedance Models, New Templates, and Upcoming AI Ad Clone Feature
Tagshop AI unveiled a major upgrade that integrates Kling 3.0, Seedance V1 Pro and 2.0 models, expanding its AI‑driven video ad creation suite. The enhancements deliver cinematic visual quality, faster multi‑variant generation, and a library of professionally designed templates for...
Word of Mouth: Byproduct of Growth, Not a Tactic
Word of mouth is not a tactic, but rather a byproduct of growth. This is an important distinction, because we tend to look at things in marketing through a tactical and operational lens, where we can take steps to predictably...
Clients Choose You: Accident or Earned Expertise?
The last client you closed, how did they find you? Was it by accident or did you put the work in to be the expert that they sought after?
The Future of B2B Marketing? Committee-Level AI Targeting
B2B marketers are shifting from single‑persona campaigns to committee‑level targeting, recognizing that buying decisions involve 5‑50 stakeholders across decision‑makers, influencers, and executors. Artificial intelligence now classifies each prospect’s role, predicts their buying stage, and orchestrates personalized messages in real time....
Integrate Shared & Paid Media to Capture Fragmented Attention
In the first article in this series about the PESO Model Certification® , I shared what’s new and why it’s been rebuilt for how people find information today. In the second, we went deeper into how owned and earned work...
No Bad Offers—Pricing Reflects Risk, Fit Situation
I get questions about our home valuation every day. They usually sound like “they made a bad offer” - this is actually what’s happening: They selectively price low-risk homes aggressively. They keep wider spreads on higher-risk homes. When I look into bad offer...
Emerald Intel Launches Embedded Analytics, Delivering a Real-Time Macro View of the Cannabis Industry
Emerald Intelligence has introduced Embedded Analytics, a new SaaS feature that provides real‑time, macro‑level dashboards for the licensed cannabis and hemp market. The initial release includes four interactive dashboards covering state sales, company leaderboards, product sales, and store status, all...
Build Trust with Data, Not Just Logos
"We only have one partner logo to show. How do we build credibility?" This came up in a call with a healthcare AI company. Early stage, incredible tech, but limited social proof. Here's what I recommended instead of the traditional logo wall: →...
New AI Media Manager Modio Aims to Consolidate Fragmented Content Creation
Klono Inc. launched Modio.ai, an AI media manager that unifies content creation, organization, and distribution. The platform offers 32 creation types spanning images, video, audio, avatars, and documents, automatically selecting the optimal AI model for each task. Modio also chains...
Siteimprove Expands Its Agentic Content Intelligence Platform with Conversational Analytics Agent, PDF and Image Accessibility Agent and Keyword Intelligence Agent
Siteimprove announced three new AI agents—Conversational Analytics, PDF and Image Accessibility, and Keyword Intelligence—expanding its agentic content intelligence platform. The Conversational Analytics Agent lets non‑technical users query data and generate reports using natural language. The PDF/Image Accessibility Agent automatically validates...
Volt Agency Details Advanced Hyper-Personalisation Strategies on Wix Web Design
Volt Agency, a Wix‑focused web design firm, published a report detailing hyper‑personalisation strategies on the Wix platform. The study claims conversion lifts of up to 60% and revenue gains of roughly 40% when businesses shift from static sites to intent‑driven...
Voice AI Startup Origa Raises $450K Led by Antler Singapore
Origa, a voice‑AI startup focused on consultative pre‑sales conversations, closed a $450,000 funding round led by Antler Singapore, bringing its total capital to $1 million. The company will use the capital to grow its engineering team, enhance product capabilities, and scale...
507: When Org Design Shapes Strategy
In this episode, Charles Groom (VP of Marketing at Insightful) and Heather Atkins (CMO of Trimble) discuss how modern CMOs can design marketing organizations that stay agile amid rapid tech change, shifting buyer behavior, and tighter budgets. They introduce a...
Boost Revenue by Integrating OpenClaw Bots Into Slack
If you want to grow your revenues more, use OpenClaw in Slack. Your team will find novel use cases and watching them collaborate in real time with your agents is fascinating. I added Alfred to our internal marketing chat today and look...
Predict Demand, Optimize Inventory with E‑commerce Data
Using #Ecommerce Datasets to Predict Demand and Optimize Inventory - B2B Marketing Blog | Webbiquity - https://t.co/psCIERg8OO
Avoid Common Mistakes in B2B Data Appending: An Executive Guide
Accurate B2B data appending is a strategic lever that drives sales and marketing performance. Companies that rely on internal teams often face technical, resource, and compliance hurdles, leading to stale or incomplete records. Partnering with specialized data‑append providers delivers fresh,...
AI Threatens Marketers: Paid Media’s Uncertain Future
The death of marketers, is it over for paid media?, the bear and bull case for AI https://t.co/9NjhfPjOfn
To Jumpstart Centers of Influence Referrals, Think Outside the CPA
Financial advisors are urged to broaden referral networks beyond traditional CPAs and lawyers, embracing strategic alliances with diverse centers of influence. Mike Byrnes suggests using happy clients for warm introductions and targeting non‑traditional partners such as yacht dealers, realtors, clergy,...
Hire Demand Generation, Not Just Brand, for Growth
I was on a call with a CEO. "We are 100% Sales-driven. We have absolutely ZERO Marketing" I probed a bit more to understand. Turns out they hired a CMO once for a 8 month stint. All she wanted to...
Pipeline Velocity: How to Measure and Improve It
Pipeline velocity measures how fast qualified opportunities turn into revenue, using the formula (Opportunities × Average Deal Size × Win Rate) ÷ Sales Cycle Length. The guide explains why traditional coverage ratios can mask slow‑moving pipelines and how velocity serves as a leading indicator...
From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
In this episode, Jared Gaiman, co‑founder of Boxed and current CEO of Spresso, recounts the rise of Boxed from a $187 M e‑commerce business to its Chapter 11 filing and subsequent pivot to a $5 M ARR SaaS model focused on enterprise software...
Creative Diversity Drives Reel Reach, Prevents Rising CPMs
3 reels a week and 10 variations of the same concept is not a creative strategy that will save you from rising CPMs. Andromeda processes 10,000x more ad variants in parallel than Meta's old system. It has more creative combinations...
Activation Holds the Hidden Growth Opportunity
In most of the growth troubleshooting I do — which spans qualitative research and a deep dive into product, marketing, and subscription analytics — activation is almost always where the opportunity is hiding.
Saertex Expands Distribution Network in Turkey with Neva Composites
Saertex has partnered with Neva Composites to expand its Turkish distribution network, giving local customers direct access to high‑quality multiaxial glass, carbon and natural‑fiber fabrics. The move strengthens Saertex’s presence in marine, aerospace and automotive sectors across Turkey. In parallel,...