Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Equilar ExecAtlas Partners with SalesIntel to Close Executive Data Gap
Equilar ExecAtlas announced a native Salesforce integration with SalesIntel, merging executive intelligence with AI‑verified buying‑committee contacts. The partnership automatically populates missing C‑suite profiles, enriches them with up to 95% accurate email and mobile data, and maps relationship pathways for warm introductions. Real‑time monitoring updates leadership changes, giving revenue teams a single workflow to identify decision‑makers and act on intent signals. The solution aims to close the executive data gap that hampers enterprise sales.
Coca-Cola Expands AI Use in Marketing and Product Development
Coca‑Cola is scaling artificial intelligence from experimental projects to a core component of its marketing and product development operations. AI tools now analyze consumer behavior, generate and test creative assets, and inform flavor and packaging concepts such as the Y3000...
Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Amperity announced the appointment of veteran SaaS marketer Bridget Perry as its new chief marketing officer. Perry, who previously led marketing at Later, Contentful, Adobe and Microsoft, is known for driving double‑digit growth and guiding companies through cloud and product‑led...
WHOOP Selects Viant as Strategic Ad Platform
Viant Technology announced a multi‑year strategic partnership to serve as the DSP of record for WHOOP’s connected‑TV advertising. The collaboration will enable household‑level CTV activation, linking media exposure directly to measurable business outcomes. Viant’s AI‑powered, transparent programmatic platform will provide...
CobbleStone Software Announces Major VISDOM AI Enhancements to Accelerate Contract Review and Collaboration
CobbleStone Software has rolled out major upgrades to its VISDOM AI platform, boosting document processing speed and embedding AI tools directly into its collaborative editor. The new preloading feature lets users drag‑and‑drop contracts for background OCR and analysis, eliminating long...
Blend Enters Mexico as a Strategic Client Market and Operational Center, Deepening Collaboration with AWS to Accelerate Enterprise AI Across...
Blend announced the launch of an expanded Mexico operation, establishing offices in Polanco and Guadalajara to serve as a strategic hub for enterprise AI transformation. The company aims to tap the high‑growth Mexican market and provide nearshore delivery for clients...
Channel Conflict 2.0: Managing the “Influencer” Ecosystem
The article argues that traditional reseller‑only channel models are outdated as buyers now rely on consultants, agencies, and other “Super‑Connectors” for advice. It introduces partner influence attribution—a metric that tracks and rewards non‑reselling partners who influence deals through introductions, advocacy,...
ParaZero Appoints New VP of Global Sales to Support Global Expansion
ParaZero Technologies announced the appointment of Bat‑Sheva Noy as Vice President of Global Sales, aiming to accelerate its international commercial push in the drone safety and aerospace defense arena. Noy arrives from a two‑decade tenure at Pfizer, where she led...
Icon AI's Downfall: Bad Execution, Ignored Feedback
What caused this? To early? Poor execution? Bad leadership? A bit of everything IMO. We tried it and used it - it was a mediocre product at times and was okay other times. But their support and unwillingness to implement feedback is what killed them. I...
Pentagon Accessed OpenAI via Microsoft, Bypassing AI Ban
Everyone is selling their software through third-party carveouts. Sometimes those third parties are the fifth-most valuable companies on Earth
Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying
Guideline launched its Media Plan Management MCP Server, allowing agencies and advertisers to link any MCP‑compatible AI agent—such as Claude or ChatGPT—to its media planning platform. Built on the open Model Context Protocol, the server provides a plug‑and‑play, read‑only connection...
OpenClaw Agents Boost Sales via Slack Integration
Pls don't give me this BS that agents can't drive real business ROI. Here's an example of my OpenClaw agents invading our Slack and helping our sales team. The possibilities are endless. https://t.co/RGBDK21qyO
OpenClaw Setup Boosted Views From 358 to 85K
Building Live: The OpenClaw Setup That Took My Articles from 358 to 85,000+ Views https://t.co/2AfO60Gvta
PulsePoint Scales HCP Omnichannel Offering with Reddit Integration
PulsePoint announced an integration that lets healthcare marketers activate its proprietary HCP audience segments directly on Reddit. The self‑serve capability joins PulsePoint’s broader omnichannel ecosystem, enabling coordinated campaigns across social, programmatic display, EHR, DOOH and more. Marketers gain NPI‑level measurement...
Coaching Strategies to Jump From $1M to $5M ARR
Stuck at $1M ARR. But the goal is to reach $5M. In this episode, I coach @MSliwinski on how to get his software company unstuck. Search "Nathan Barry Show" to watch. https://t.co/NAMZTWA7Ww
Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences
Comscore and Yahoo DSP have launched Proximic Political Audiences, a first‑to‑market solution that merges linear TV exposure data with Connected TV (CTV) targeting for political advertising. The partnership leverages Comscore’s local market measurement, Proximic’s activation platform, and Yahoo’s programmatic inventory...
Why Most Agencies Can't Scale Outbound (Even When They Get Results)
Agencies often achieve short‑term outbound success, booking meetings and closing retainers, but the model collapses when they try to add more clients. The collapse stems from heavy customization, founder‑centric knowledge, and manual signal tracking, which inflate onboarding time, erode margins,...
Affirm’s Full-Stack Ambition Is Bigger than Consumer Finance Alone
Affirm kicked off 2026 with a flurry of strategic announcements, including a rent‑payment partnership with Esusu, a bank‑charter filing, and a debit‑card‑embedded BNPL solution via Fiserv. The firm also secured default checkout status with Bolt and integrated its BNPL service...
Tata Elxsi Launches DevStudio.ai, a Multi-Agent, ASPICE-Aligned GenAI Platform to Accelerate Automotive Software Engineering
Global design firm Tata Elxsi unveiled DevStudio.ai, a generative‑AI platform built for the automotive software development lifecycle. The solution uses a multi‑agent architecture aligned with ASPICE standards and can run on cloud or air‑gapped on‑premise environments. Early deployments with OEMs...
UpKeep Launches Studio, an App Platform That Lets Maintenance Teams Build Their Own Software
UpKeep announced Studio, an app platform that lets maintenance and operations teams build, install, and run custom software inside their CMMS without writing code. The platform features an AI‑driven chat builder, a curated marketplace of 30+ ready‑made apps, and a...
Particular Audience Just Smashed Open the Blackbox of AI Search
Particular Audience unveiled Search Model A/B Testing, enabling retailers to directly compare AI relevance models that drive organic and sponsored search results. Building on its Adaptive Transformer Search (ATS) technology, which has cut zero-result queries to under 0.5%—far below the...
Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency
Orange 142, a Direct Digital Holdings division, unveiled Ignition+, an AI‑powered programmatic platform designed for Fortune 1,000 brands and large agencies. The solution consolidates activation, supply access, optimization and measurement into a single stack, promising greater transparency and a flat‑fee pricing...
Persistence Pays: How to Outlast Your Competition and Win the Deal
Persistence remains a decisive factor in B2B sales, turning repeated “no” responses into closed deals. The article shares real‑world anecdotes—calling a prospect 76 times before a face‑to‑face meeting, bypassing a gatekeeper to reach a VP, and monitoring sign‑in sheets to...
207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About
In this episode, Adam Dorrell, CEO and co‑founder of CustomerGauge, discusses the challenges of transitioning from founder‑led sales to a scalable commercial organization. He shares how he and his co‑founder initially handled sales themselves, the pitfalls they faced hiring sales...
The “Entrepreneurs On Fire” Cash Machine
In this episode the host rebrands the show as “Cash Machines” and dives into a deep financial analysis of John Lee Dumas’s “Entrepreneurs on Fire” podcast. He outlines the business’s revenue and profit trajectory—peaking at $4 M revenue and $3 M profit...
The Cost of High Sales Turnover and How to Avoid It
In a recent Sales Hunter Podcast episode, Alice Heiman warned that most companies still hire salespeople using outdated 1980s‑era criteria, creating a mismatch with today’s buyer journey. She argues that this misalignment drives high turnover, low productivity, and missed revenue...
STIHL Launches B2B Marketplace Using Mirakl
STIHL Inc. has introduced a dealer‑fulfilled B2B ecommerce marketplace built on Mirakl’s platform, letting customers browse and purchase chainsaws, trimmers and other equipment online. Orders are shipped from the company’s network of more than 10,000 authorized U.S. dealers, with pickup...
Ep. 210: Why Authority Now Matters More Than Visibility in B2B Content
In this episode, host Christian Klett talks with award‑winning copywriter Jamie Thompson about why authority now outweighs visibility for B2B marketers, especially as AI tools flood the market with generic content. Thompson argues that true authority comes from consistent, genuinely...
Carparts.Com Inc (PRTS) Q4 2025 Earnings Call Transcript
CarParts.com reported FY 2024 revenue of $589 million, a 13% decline year‑over‑year, with gross profit of $197 million and a 33.4% gross margin, near the top of guidance. The fourth‑quarter results showed revenue down 15% to $133.5 million and a GAAP net loss...
Ciena Corp (CIEN) Q1 2026 Earnings Call Transcript
Ciena reported record fiscal 2025 revenue of $4.77 billion, up 20% year‑over‑year, and EPS of $2.64, a 45% increase. The company posted a $7.8 billion order backlog of roughly $5 billion and raised its fiscal 2026 revenue outlook to $5.7‑$6.1 billion, reflecting strong demand...
One Liberty Properties Inc (OLP) Q4 2025 Earnings Call Transcript
OpenLane Inc. reported fourth‑quarter 2025 revenue of $494 million, up 9% year‑over‑year, and adjusted EBITDA of $76 million, a 5% increase. Dealer‑to‑dealer volumes surged over 20% in Q4, while the finance segment delivered 6% EBITDA growth despite flat net yields. The company...
OPIA LAUNCHES CLIENT GIFT CONCIERGE TO MODERNIZE CLIENT GIFTING FOR REAL ESTATE & SERVICE PROFESSIONALS
Opia has introduced Client Gift Concierge™, a premium‑built digital gifting platform tailored for real‑estate agents and other service professionals. The solution replaces manual gift‑giving with instant, compliant, and retention‑focused rewards, offering access to more than 250 gift‑card options and automated...
Build Your Own AI Sales Team Today
The future is about hybrid teams of humans and AI agents. But even today, you can start building your own personal team of simple, easy-to-use agents. If you work in sales or need to sell (because you're a founder/entrepreneur), you...
My Team Drives 4x Revenue Per AE vs Competitors | Aviv Canaani, CRO @ Datarails
Aviv Canaani, CRO of Datarails, reengineered the company’s go‑to‑market by flipping sales from 90% outbound to 90% inbound. The inbound engine—built on paid LinkedIn, Google, Facebook campaigns, a niche FP&A podcast and a strong brand presence—enabled AEs to close roughly...
Stop Chasing Unicorn Prospects; Target Experienced B2B Buyers
When we apply a performance marketing mindset to the top of the funnel, we can end up putting a lot of effort and expense into building an audience that often isn't big enough, and sometimes isn't even real. In B2B...
Seeking First Marketing Hire to Build AI Demand Engine
Most companies hiring a "Head of Marketing" are looking for someone to run a system. My friends Randy Stocklin and Santiago Jaramillo are looking for something a little different. They are looking for the first marketing hire for Pragmatico ,...
SaaStr 844: The Top 5 Issues Managing Multiple AI Agents in Production with SaaStr's CEO and Chief AI Officer
In this episode, SaaStr’s CEO and Chief AI Officer discuss the practical challenges of running dozens of AI agents in production, outlining their top five pain points: the cognitive load of context switching across heterogeneous agents, the disruptive "blackout" period...
Teach AI to Think Like You: Build Your Knowledge Base
MarketingProfs AI Friday Forum is coming fast. It's next week, and I'm going to explore an idea: can you train AI to "think" like you? If so, how? Here are the details. Come and join us. Let's have FUN together....
Action Over Intelligence: Create, Test, Choose the Best
Smart people wait for opportunities, while "lucky" people create 50 opportunities, launch them, analyze, and then pick the best 1-2. Intelligence is overrated. Volume and action win.
CrowdStrike ‘Turbo Charging’ Security Platform Growth With Falcon Flex: CEO George Kurtz
CrowdStrike’s Falcon Flex subscription model propelled its ARR related to Flex deals 120% year‑over‑year to $1.69 billion, contributing to a total ARR of $5.25 billion for fiscal 2026. The company’s managed‑service‑provider (MSSP) channel surged past $1.3 billion, up from under $100 million three years earlier....
Capture Intent Signals in CRM Forms for Better Follow‑up
Brilliant: "A CRM-integrated form should capture intent signals, such as inquiry type, company size, role, or product interest. These fields do not add friction when designed properly, but they dramatically increase the quality of follow-up."
Use Data Experiments, Not Intuition, for Real Innovation
RT @VisionEdgeMktg 🧪 Stop relying on intuition. Start running business experiments. A/B test your ideas. Collect real data. Make smarter bets. That's how innovation actually works. https://t.co/ZKvfIAn54l #DataDriven #Innovation #BusinessStrategy
Red Violet Inc (RDVT) Q4 2025 Earnings Call Transcript
Red Violet reported Q2 2025 revenue of $21.8 million, a 14% year‑over‑year increase and 21% organic growth after excluding a prior‑year one‑time transaction. The company posted a record adjusted gross margin of 84% and free cash flow of $4.8 million, up 47%...
AI Marketing Toolkit Grows: New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added recently include @flowith, Scribe V2 Realtime by @ElevenLabsDevs, Cellect AI, @humanic_ai, @vyrill, @HiclipAI, @recraftai, Pomelli by @GoogleLabs, and @Nimble.
Write for Real Customers, Not Giant Corporate Fantasies
Your next sale won't be a 1000-seat order from Google. But is your homepage written as if this is the target? Formal, obtuse, corporate-speak, pretending to be a mature, stable company. You’re alienating your actual best customers. https://t.co/2jsBd6Z3Ap
VC: 116 Quarters on Quota: The Sales Metrics That Actually Matter
In this GTM Now episode, operating partner Bill Bench—who spent 29 years as a CRO—discusses the shift from quota‑driven sales leadership to venture‑backed operating roles, emphasizing the need for precise, outcome‑focused metrics. He introduces his "Mojo" metric, a daily net‑pipeline...
Repeat Your Message: Fear of Redundancy Keeps You Poor
Being afraid of sounding like a broken record… keeps you broke By the time you're sick of repeating your message, your audience is juuuust starting to hear it Say it again
Hidden Data Insights Unlock Competitive Advantage
RT @VisionEdgeMktg 🔍 The non-obvious insights in your data? That's where competitive advantage lives. Look deeper. https://t.co/P1IGkxkQVc #DataDriven #Analytics #CompetitiveIntelligence
GrowthRise Mastermind Recap Mar 3, 2026
The GrowthRise Mastermind call highlighted three core growth levers for B2B firms: optimizing outbound email cadence, leveraging Meta’s ad platform over LinkedIn, and tightening pixel event tracking. Email sequences spaced every three to four days lifted open rates to 21%...
Agentforce Customers Are Doubling Down: 60% of Q4 Bookings Came From Expansions
Agentforce’s Q4 FY26 results reveal that more than 60% of bookings for Agentforce and Data 360 came from existing customers expanding their contracts. This expansion outpaced new‑logo deals, suggesting that early adopters are moving past pilot phases into sustained usage. Despite...