Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Epiroc Announces Ground Support Partnership with DYWIDAG Australia
Epiroc has formed a strategic partnership with DYWIDAG Australia to distribute its ground support solutions throughout Oceania and Indonesia. The agreement makes DYWIDAG the official regional distributor, providing technical support and maintaining local inventory. This is Epiroc’s first ground‑support partnership in the region, aimed at improving safety, productivity and reliability in challenging underground environments. The collaboration leverages Epiroc’s global mining expertise and DYWIDAG’s established market presence.
AAHAR 2026 – 40th Edition: Strengthening India’s Role in the Global Food Economy Through a Structured B2B Platform
The 40th edition of AAHAR, India’s premier B2B food‑and‑hospitality exhibition, showcases the country’s expanding role in the global food economy. With India accounting for roughly a quarter of global milk, spice and rice output, the event links producers, processors and...
A Guide to Advanced B2B Positioning
In this episode of Lenny's Reads, positioning expert April Dunford walks listeners through advanced B2B positioning, expanding on her five‑component framework (alternatives, capabilities, value, best‑fit accounts, category) and tackling four common roadblocks: disagreement on competitive alternatives, product pessimism, vague differentiated value,...
The 90% Renewal Story Behind Cisco Enterprise Agreements
Cisco’s Enterprise Agreement 3.0 is achieving a 90% renewal rate across Sub‑Saharan Africa, signalling strong customer confidence. The model consolidates multiple contracts into a single, predictable spend plan, simplifying licensing and budgeting. Partners like Westcon‑Comstor turn complex renewal data into...
Priority Technology Holdings Inc (PRTH) Q4 2025 Earnings Call Transcript
Priority Technology Holdings reported broad‑based same‑store sales weakness in its merchant solutions segment, with restaurants, construction and wholesale trade hit hardest. A $2 million year‑over‑year revenue headwind stemmed from residual‑purchase runoff and lower end‑market revenue, improving from a $4.5 million drag earlier...
DemandScience’s Content-IQ Increases AI Visibility for B2B Brands
DemandScience has launched Content‑IQ, a proprietary platform that unifies AI Visibility Optimization, content architecture, and web personalization to transform B2B content into a measurable pipeline engine. The system uses patented content opportunity scoring to build pillar‑based topic networks that boost...
How to Scale Signal-Based Selling with HubSpot, Clay, and Octave
The guide explains how to build a fully automated GTM engine by linking HubSpot, Clay, and Octave. It shows how real‑time buying signals can trigger workflows, how Clay’s waterfall data enrichment delivers verified emails at minimal cost, and how Octave...
Labs by Demandbase Publishes New GTM-Centered Report
Demandbase’s new research arm, Labs, released its inaugural B2B AI GTM Report, drawing on more than 24 billion buyer interactions, 429 k ad campaigns and insights from over 1,400 companies. The study shows that deploying four tiers of ad products can lift...
Fast, Collaborative Founders Drive 120% YoY Growth
After 9+ years of working with DTC brands, the majority of the ones that stay with us longer than 6 months all have these things in common: • they respond within 24 hours, every time • the founder is in the room,...
Smokiez Partners with Global Cannabis Exchange for International Expansion
Smokiez, the fourth‑largest U.S. edible brand, announced a partnership with Global Cannabis Exchange to accelerate its international rollout. The company, currently in 22 states, aims to add four more U.S. markets, plus Puerto Rico and Costa Rica, by the end...
Refresh Tiny Touchpoints to Revive B2B Campaigns
As a B2B marketer, have you ever hit campaign fatigue? That moment when performance keeps dipping, you’ve tried everything, and nothing seems to work. It happens to the best of us, especially if we lean on the same channels over...
Meta's AI Analyst Can't Grasp Business Fundamentals, Risks Spend
Meta just dropped a $2B AI agent inside your Ads Manager. Everyone's asking if they should test it. • It pulls reports • Does audience research • Analyzes campaign data But it can’t: • Create campaigns • Change bids • Touch your budget It's an analyst sitting...
Alteryx Accelerates Its Next Phase of Growth with AI-Ready Data and Automation at Enterprise Scale
Alteryx announced it has crossed $1 billion in annual recurring revenue and now powers over 380 million automated workflows each year through its Alteryx One platform. The company positions the solution as an AI‑ready data foundation that delivers governed, repeatable workflows for...
Swiftly Announces Partnership with Merchants Distributors (MDI) to Power Next-Generation Shopper Engagement Technology and Enhance Digital Experience for Independent Grocers
Swiftly announced a partnership with Merchants Distributors (MDI) to equip more than 600 independent grocers with a modern web platform, SmartCircular™ weekly circular solution, and the AI‑driven Audience Optimizer™. The collaboration aims to unify digital circulars, off‑site amplification, and targeted...
Daily Mail Publisher Bundles Brands Into ‘Stack’ B2B2C Offer
DMG Media has introduced Stack, a B2B2C bundle that gives partners access to DailyMail+, The i Paper and New Scientist at heavily discounted rates. The seat‑based pricing starts at £2.99 per month for under 10,000 users and drops to £1.99...
Aggressive 2026 Territory Plan: Deep Research, Quick Wins
Received my territory for 2026 (in mid Jan) and boy am I pumped up. Here’s a glimpse into my book. -6 Tier 1’s -8 Tier 2’s -16 Tier 3’s And 5 strategic customers with whitespace potential. Glimpse into my Tier 1 strategy for 2026: -Google...
UPS’ Future Is Less E-Commerce, More SMB, B2B and Healthcare
UPS is restructuring its network to reduce reliance on Amazon, shedding roughly $5 billion in revenue and 2 million daily packages. The carrier will pivot toward higher‑margin verticals such as business‑to‑business, industrial, healthcare and small‑business shipments. Through its Digital Access Program, UPS...
Zoho MCP: Launching the Future of Work
Zoho unveiled the Model Context Protocol (MCP), a shared communication layer that lets AI agents orchestrate actions across Zoho’s suite and over 300 third‑party applications with a single natural‑language prompt. By exposing a standard API, MCP translates user intent into...
Suffering From Premature Proposals?
The article warns that sending proposals too early erodes revenue. Research shows the optimal point is after 75 % of a typical 100‑day sales cycle, when pre‑proposal activities are complete. Rushing to pricing without deep qualification leads to missed decision‑maker insight...
The Marketing Week Podcast: ServiceNow CMO on Challenging the Status Quo in B2B Marketing
ServiceNow’s chief marketing officer Colin Fleming, a former Red Bull racing driver and long‑time Salesforce executive, joins the Marketing Week Podcast to discuss shaking up B2B marketing. He argues that Salesforce’s heavy focus on sales alignment weakened its brand, prompting...
Turn Competitors' Bad Reviews Into Your Growth Blueprint
Your competitors hide your growth plan in their reviews. Study their 1-star feedback on Google, Amazon, and social media to spot gaps in service, pricing, and delivery. Survey their lost customers and ask why they chose or rejected them. You’ll see clear...
Analytics + Marketing Ops Drive Accelerated Growth
RT @VisionEdgeMktg 📊 Analytics + marketing operations = growth acceleration. Measure everything. Here's your toolkit: https://t.co/erhl8XtQN3 #Analytics #MarketingOps #DataDriven
Fuelcell Energy Inc (FCEL) Q1 2026 Earnings Call Transcript
FuelCell Energy announced a sweeping restructuring that shifts resources to its proven molten carbonate platform while pausing broader solid‑oxide R&D, aiming to cut operating expenses by 30% versus FY2024. The company posted GAAP revenue of $37.4 million, narrowed its operating loss...
Investigating Senja's Stalled Revenue Growth with AI
Why is Senja's revenue growth stalling? I've shipped my own MCP server for @ChartMogul and connected it to Claude Code to find out Cannot wait to start acting on this data https://t.co/hsq519MDck
B2B Buyers Favor Rep‑Free Experience, Rethink GTM
Learning systems developers - how are you shifting your #B2B #GTM strategy to meet potential buyers where they are? #LMS #software #productstrategy #marketing #sales #selling
What Autodesk Did Very Well.
Construction‑tech founders often chase quick GC pilots, securing low‑ticket seats that never scale. The post argues the real buyer is the Owner or developer, who prescribes technology through contract mandates, unlocking enterprise‑level revenue. Autodesk’s success with BIM Execution Plans exemplifies...
Revenue Orchestration Redefined: Conga‑PROS Insights Unveiled
Revenue Orchestration Redefined: Insights from the Conga + PROS Era at Connect 2026 #congaconnect https://t.co/4bEbn8fnog
Stop Over‑Segmenting: One Persona Beats Six Empty Versions
If you’ve created 6 different buyer personas - it’s time to be honest with yourself. Are you really going to create 6 different versions of your content? A version for each one? You could. It is possible. But I would...
Cold Calling Tips: 15 Proven Ways to Get More Meetings
Cold calling remains effective in 2026, but only when it’s driven by data, research, and a structured follow‑up system. Top‑performing teams build signal‑based call lists, research a single prospect insight, and use an insight‑led talk track instead of a generic...
Stop Overpaying Agencies: Cut 60% TOF Spend
The number of 7 & 8 figure brands that we audit whose agencies are running clicks / leadgen and very very TOF metrics is mind boggling to me. Yes these events “can” have their place as a % of your budget...
Color‑Code Your Calendar: Fill It With Money‑Making Activities
I told an SDR two weeks ago to triple their cold calling blocks. They looked at me like I was crazy. I said... " Listen.. that's like telling Steph Curry to only shoot 3s in the first quarter.. He's the best...
Anthropic's New Marketplace Lets Enterprise Customers Spend Their Existing AI Budget on Third-Party Tools
Anthropic announced the Anthropic Marketplace, a storefront where enterprise customers can purchase third‑party applications built on Anthropic’s AI models. Launch partners include Snowflake, Harvey, and Replit. The company will not charge commissions and allows customers to allocate part of their...
Targeting Everyone Kills Founders; Narrow Focus Drives Demand
Most founders fail because they target everyone. When you narrow your market, you attract buyers who see your value and stop wasting time on bad leads. Focus on one niche, speak to one problem, and align your offer to one clear outcome. Test,...
Meta's New Ads Breakdowns Overstate True Performance
Meta rolled out two new breakdowns in Ads Manager, and I strongly suggest taking them with a grain of salt. More data does not always mean more truth. They give you a cleaner look at new vs. returning customer splits,...
Ep. 190 - The SaaS Founder Bottleneck: Why Founder-Led Sales Stops Scaling
In this episode, fractional CMO Javier Lozano explains why founder‑led sales can’t sustain growth and how to transition to a repeatable, data‑driven go‑to‑market engine. He emphasizes extracting the founder’s successful sales insights, building positioning and a "blue ocean" narrative, and...
Scale Beyond $1M: Test, Evolve, Listen, Adapt
Worst ways to scale past $1M/month: - Protecting the winning formula instead of evolving it - Launching brand-new creative directions without testing them first - Ignoring what your customers are actually telling you - Refusing to test new offers, promotions, or products - Being so...
Prepare a Validation Matrix for Every Prospect Objection
Founders: Build your narrative validation matrix: Prospect says: You need: 'Interesting' → Market data 'Proven?' → Case studies 'ROI?' → Calculator 'Why you?' → Comparisons 'Why now?' ...
Voomi Supply Raises $10 Million to Expand B2B Ecommerce Platform for HVAC
Voomi Supply announced a $10 million financing round led by Asymmetric Capital Partners, with participation from Highmount Capital, David Hawkins, and existing backer Operator Partners. The capital will accelerate development of its AI‑driven B2B ecommerce platform, broaden its supplier network, and...
AI Empowers Solo Entrepreneurs to Build End‑to‑End Businesses
We are seeing the rise of the full stack entrepreneur. AI is expanding the scope of what an individual entrepreneur can do. She can have the idea. She can test it using a virtual customer panel constructed with LLMs. She...
Great AI Won’t Save Poor Customer Journeys
Today's reminder that, even in the age of AI, marketing still matters. In my exuberance over the launch of ChatGPT 5.4 yesterday, I hit a usage limit. But instead of using this as an upsell opportunity, I got the below...
Pod Digital Media Expands Growth Audience Marketplace for Brands in 30+ Markets
Pod Digital Media (PDM) has entered a multi‑year partnership with One Venture Group to launch a growth audience marketplace spanning more than 30 U.S. markets and 72 live events. The platform matches brands with high‑value cultural audiences—such as jazz fans,...
AI Marketing Is Reactive; Brands Need Proactive Awareness
There is still a big brand marketing gap in the industry and the massive push to use AI isn't solving it. Most of what's being done to attract business with AI right now is reactive marketing - showing up in...
Start at the Funnel Bottom for Rapid Pipeline Results
If paid media is set up correctly, you should start seeing a qualified pipeline within 30–45 days. Here's how we achieve that for our clients: Many B2B teams end up running paid media backwards. They start with awareness, build an...
Clari + Salesloft and 1mind Partner to Advance AI-Driven Revenue Orchestration
Clari+Salesloft announced a strategic partnership with AI‑growth pioneer 1mind, embedding 1mind’s Superhuman digital teammates into its Predictive Revenue System. The collaboration replaces the legacy Drift conversational tool, creating a unified, real‑time engagement and forecasting loop. A recent Clari+Salesloft survey found...
Context Is the iPhone Moment for GTM Success
A couple weeks ago @ParthGujare_ Senior Product Manager at Ramp posted about their internal revenue stack and what they had built for it. “A customer data platform “processes millions of records, internal, external, crm data daily”, A unified action layer with...
Ambarella Onboards ISV Partners in Weeks
.@Ambarella_Inc: "We moved ISV's software over in a matter of weeks" The company onboarded new ISV partners extremely quickly, as it evolves its go-to-market strategy to an ecosystem approach. Catch the full episode on the EE Times channel at https://t.co/NbBpWDeyi1...
Category Fame Outperforms Household Fame in B2B
Why “Category Fame” Beats Household Fame in B2B Marketing - B2B Marketing Blog | Webbiquity - https://t.co/Xac64vxxFo Research from @LinkedIn
Build Resilient Growth with Processes and Long-Term Planning
RT @VisionEdgeMktg 🛡️ Future-proof your growth with two key components: processes & plans. Track what's happening. Plan long ahead. When disruption hits, you'll be ready. https://t.co/Zpjd6B3t19 #Growth #Strategy #Planning
Revenue Architecture Beats Tactics for Predictable SaaS Growth
Most SaaS companies try to fix growth problems with tactics. More leads. More tools. More sales hires. But predictable revenue depends on something deeper: Revenue Architecture. The system connecting ICP, positioning, pricing, pipeline, and sales. I explain the framework here → https://t.co/y9I8gazKsu
Master Offer Testing to Scale Beyond Seven Figures
Scaling your brand past 7 figures in revenue requires mastering offer testing. Retweet and Comment "OFFER" and I'll send you my new guide for how to structure and properly test offers. *** Must be following for me to DM ***...