Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
Cetera Aims to Find More Organic Growth Via $50B Retirement Plan Assets
Cetera Solutions is turning its $50 billion in retirement‑plan assets and nearly one‑million participants into a primary engine for organic growth. President Christian Mitchell said the firm will deepen workplace and W‑2 advisor channels, using retirement advice as a referral and recruiting lever. The strategy includes expanding digital products, AI‑enabled wealth‑tech partnerships, and leveraging its existing workplace division. This move aligns with a broader industry push to fuse retirement‑plan administration with broader wealth‑management services.
Ownable Ideas Turn Buyers Into Followers
Your buyer already knows what they want. They’re waiting for someone to show them why everything they’ve tried falls short. That’s why an ownable idea is so powerful. When you find the right one, you stop chasing clients and start attracting...
Energize Marketing: 2026 The Year of the Pipeline Mandate
Energize Marketing’s 2026 State of Demand Generation report declares 2026 “the Year of the Pipeline Mandate,” marking a decisive shift from activity‑based metrics to measurable pipeline and revenue impact. The survey of 300 senior B2B marketers shows 52% rank qualified...
How To Sell $3,000/Mo A.I Systems To Medspas and GLP-1 Clinics in 2026.
The post outlines a $3,000‑per‑month AI automation suite targeting U.S. medspas and rapidly expanding GLP‑1 weight‑loss clinics. It highlights how these practices lose $50‑$100 k annually due to broken front‑desk workflows and missed follow‑ups, and shows that AI‑driven lead response, patient...
Cold Calling Still Wins: Volume + AI Boosts Meetings
Cold calling still works in 2026. Most reps quit at a 2 to 3% meeting rate, while top performers hit 6 to 15% with data, AI, and personalization. 82% of buyers accept meetings from cold calls, and teams making 100+ dials a...
Human Social Platforms Translate Directly to AI Agents
Any major platform that worked for humans will probably work for agents. Agent to agent (A2A). Facebook/Reddit for agents (Moltbook) Ebay for agents (already a few of these) SEO for agents (Mintlify) Review sites for agents The list goes on and on.
B2B Purchases Aren’t Made by Individuals
B2B buying decisions now involve 5‑16 stakeholders across finance, IT, operations, and executive functions, making consensus the true driver of deals. Millennials and Gen Z compose roughly 71% of these buying groups, preferring digital, collaborative research channels over traditional sales...
Mistral AI, Pigment, Ekimetrics: How French Scale-Ups Have Successfully Expanded Into the UK
French AI‑focused scale‑ups Ekimetrics, Pigment and Mistral AI are using London as a launchpad for European expansion, citing the UK’s $1.2 trillion market and deep talent pool. The United Kingdom’s aggressive AI investment—over £44 bn in private capital since 2024 and a...
Modius and Bridgepointe Partner to Enhance Enterprise Infrastructure Management
Modius Inc., a DCIM specialist, has signed a strategic reseller agreement with Bridgepointe Technologies, enabling the advisory firm’s IT strategists to offer Modius’ OpenData platform. The collaboration delivers real‑time operational intelligence and predictive analytics through a single‑pane‑of‑glass interface for AI...
AI Slack Agent Boosts Lead Qualification and Human Collaboration
We have a sales agent in Slack that now looks at all inbound contacts (emails, handraisers, trial signups, etc.) and determines ICP fit & comes up with angles to get them on calls for higher ACV deals. The best part is...
Blended ROAS Hides SKU Performance; Track Collections, Monitor SKUs
Your blended ROAS is masking which products are actually carrying your account. We don't run SKU-level campaigns unless a brand has very few SKUs. We go collection-level. But we're always monitoring SKU data on the backend: https://t.co/Kha62DwjUl
Genesis AI Hires Former Amazon Leader Vivian Sun to Advance Commercialization
Genesis AI appointed former Amazon automated‑driving executive Vivian Sun as Vice President of Commercial and Strategy. Sun will design the company’s go‑to‑market playbook and forge global partnerships for its full‑stack general‑purpose robotics platform. The hire follows Genesis AI’s recent $105 million...
Marketing and Sales Alignment: Essential for Growth
RT @VisionEdgeMktg 🔗 Marketing-sales alignment isn't optional. It's essential for growth. How aligned are you? https://t.co/7V4lLZ2Up8 #MarketingSales #Alignment #Growth
Rowena Smith and Mark Chalmers Discuss the ASM and Energy Fuels Partnership at PDAC 2026
At PDAC 2026, Australian Strategic Materials (ASM) and Energy Fuels announced a strategic partnership aimed at creating a fully vertically integrated critical‑minerals platform, spanning mining to alloy production. The companies are pursuing Australian FIRB approval and plan a shareholder vote,...
Fractal Unveils Intelligent Sales Agents to Accelerate B2B Growth
Fractal introduced Flyfish.ai, an AI‑native revenue acceleration platform that deploys more than 35 coordinated intelligent agents across the entire B2B sales lifecycle. Early enterprise pilots report up to 30% faster deal cycles and a 42% lift in sales productivity by...
As Channel Complexity Grows, Saltbox Mgmt Expands Capabilities for Salesforce Partner Cloud
Saltbox Management announced the addition of Salesforce Partner Cloud to its service suite, extending its expertise across the Salesforce ecosystem. The new offering targets manufacturers and complex B2B firms that need tighter visibility into partner activity and streamlined indirect revenue...
Senior Buyers Can Smell Your InMail From a Mile Away
The article warns that senior buyers can instantly detect AI‑generated LinkedIn InMails that follow generic templates. It critiques five common AI‑driven outreach patterns—forced personalization, problem assumptions, teaser insights, fake mutual connections, and research requests—showing how each erodes credibility. The author...
Transform Low‑Traffic Retail Areas Into Revenue Engines
Turning Quiet Corners Into Sales Drivers: Reviving Low Traffic #Retail Zones [NEW POOST] - B2B Marketing Blog | Webbiquity - https://t.co/oE7LTvVlWV https://t.co/cbOyS39t1h
Channel Accumulation Is Not Distribution Architecture
The post argues that marketing failures stem from a missing distribution architecture, not from the number of channels deployed. It defines distribution as an architectural layer that must connect identity, motion, and market, and outlines five structural truths about how...
Idorsia and Pharmalink Sign Agreement to Distribute Quviviq
Swiss biotech Idorsia has signed an exclusive agreement with UAE‑based Pharmalink Drug Store to distribute its insomnia drug Quviviq (daridorexant) across Kuwait, Oman, Qatar, Bahrain and the United Arab Emirates. Under the deal Idorsia will receive an upfront payment, retain...
Acer Launches New Channel Partner Portal on 50th Anniversary
Acer unveiled its new Channel Partner Portal during its 50th‑anniversary event in Milan, creating a unified digital hub for European resellers. The platform bundles training documentation, product catalogs, pricing tools, bid opportunities, marketing assets, loyalty programs and warranty information. It...
Tees Valley Portal to Boost Local Economy
The Tees Valley Business Board has launched a new supplier database designed to connect local firms with major project contracts and national or international investors. Companies can opt‑in by providing basic contact and service information, allowing the portal to match...
9 Data Enrichment Strategies B2B Sales Teams Should Use in 2026
Data enrichment has become a non‑negotiable pillar for B2B outbound teams, as stale or incomplete contact records drive bounce rates and generic outreach. The article outlines nine practical strategies—from basic validation and appending to AI‑driven personalization and intent‑signal layering—that directly...
Lovable's Revenue Has Jumped 33 Percent in a Month Amid Vibe Coding Frenzy
Lovable, the Stockholm‑based vibe‑coding startup valued at $6.6 billion, reported a 33 percent jump in annual recurring revenue, climbing from $300 million to $400 million in a single month. The company now serves over 15 million daily active users and generates 200,000 new projects each...
Vereigen Media Focused on Modern Approach to Content Syndication
Vereigen Media has launched a new content‑syndication tool built around its proprietary Verified Content Engagement (VCE) methodology. The VCE model replaces passive lead capture with consent‑driven, first‑party data and human‑verified interaction signals, ensuring prospects truly engage with assets. The platform...
Target Market Examples: How to Define Yours (B2B Focus)
The article clarifies that a B2B target market is a narrowly defined set of companies you can realistically win, not a broad category. It outlines four segmentation dimensions—firmographic, technographic, psychographic, and behavioral/intent—and provides seven concrete examples illustrating each layer. A...
Customer Journey Isn't Marketing Journey—Don't Linearize Growth
It's a pedantic but important point to say that the customer journey and the marketing journey are not the same thing, and the marketing journey is certainly not just a subset. When we decide to buy something, there's a certain...
Master GTM Strategies for Hard Market Success
Come and get some. Engineering Tailwinds. The GTM Playbook for Winning in Hard Markets. Thursday, March 26 1:00 PM - 6:00 PM at LinkedIn SF. Link in comments. go.
Sigmatex Signs Distribution Agreement with Link Composites at JEC World 2026
Sigmatex, a 40‑year‑old global carbon‑fibre textile maker, has signed a distribution agreement with India’s Link Composites at JEC World 2026. The deal makes Link Composites the official distributor of Sigmatex’s certified fabrics across India, covering aerospace, renewable energy, automotive, infrastructure...
Infuse, InkHub Partner to Deliver the First True End-to-End 1to1 Buyer Experience
Infuse and InkHub have launched an exclusive partnership that delivers a true end‑to‑end 1to1 buyer experience, extending personalization from the initial outreach email through a custom landing page to the final content asset. The solution merges Infuse’s proprietary demand intelligence—backed...
AI Era Deepens Adoption Chasm; Target Early Customers
The chasm has not disappeared in the age of AI. In many markets, it has become harder to cross. Early enthusiasm is easy to generate, but sustained adoption requires focus on the right early customers and a disciplined go-to-market strategy....
DemandFactor Rebrands as Demand.com
DemandFactor announced it is rebranding as Demand.com, a move that aligns its corporate identity with a broader full‑funnel demand generation platform. The new name emphasizes the company’s focus on end‑to‑end B2B demand generation, performance marketing, partner activation, recruitment, and agency...
B2BMX 2026 Keynote: Elfried Samba Looks to Bring the Sexy Back to B2B Marketing
At B2BMX 2026, Elfried Samba urged marketers to treat B2B as a sexy, emotionally‑driven space rather than a purely technical one. He highlighted that human connection and community‑first strategies are the strongest growth levers, citing his agency Butterfly Effect’s work...
Churn Reveals Trust Gaps—Identify and Repair Them
Churn is about trust. A lack of trust, more specifically. If a customer fails to continue, it means they lack trust in you, in themselves and/or the future. Figure out where the trust break specifically lies, that's how you save...
Marketing, Not Sales, Should Spot Emerging Competitive Threats Early
Waiting for a competitor to start winning deals is far too late a moment to be taking them seriously, because sales data is a lagging indicator. Yet this is how it works in a lot of B2B organizations, and it's...
Kochava Expands Certified Partners Programme
Kochava has broadened its Certified Partners Programme, adding LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev and AppNext to the roster that already includes Meta, Google Ads, Snapchat, TikTok, Liftoff and YouAppi. The programme, launched in December 2025, certifies partners...
Chapman Freeborn Signs up R-BAG Group
Chapman Freeborn has appointed R‑BAG Group as its General Sales Agent for cargo charter services across Eastern Europe, effective March 1, excluding Poland where it retains a dedicated team. The partnership is designed to deepen market penetration and improve customer support...
With New 'VIA' Strategy, General Dynamics IT Evolves How It Will Pursue Growth
General Dynamics Information Technology (GDIT) has booked $18.3 billion in new contracts since its 2023 technology‑investment rollout and is now launching the VIA (Vision, Innovation, Acceleration) strategy. The new approach builds on a $1.2 billion capital infusion to expand advanced‑manufacturing and digital...
Serval's Path to Product-Market Fit — Win Enterprise Buyers by Treating Them Like Consumers
Serval, an AI‑powered IT automation platform founded by former Verkada product leader Jake Stauch, hit a $1 billion valuation within two years of its April 2024 launch. By reframing discovery to ask IT leaders what work they would offload, the team uncovered...
Turning Competing Revenue Team Truths Into Market Insight
The article explains how sales, marketing, and customer success each see only a slice of the market, creating competing truths that hinder growth. It argues that these differences are not failures but incomplete insights, and that a unified GTM operating...
The Future Of B2B GTM Isn’t Human Versus AI
B2B leaders are confronting an alignment challenge rather than a pure AI adoption hurdle. While 88 % of firms intend to deploy AI agents, legacy point‑solution tools have delivered only fleeting productivity gains. The article urges a shift toward a hybrid...
Stop Chasing Trends; Master Fundamentals and Personalization
I got tired of chasing every new marketing trend. It’s brutal how many B2B Marketers and Founders burn out trying to keep up with whatever new tactic LinkedIn and Twitter are pushing this week, only to find their pipeline emptier...
Global Trade at Your Fingertips: How Ecer.com Is Powering the Mobile Revolution in B2B
Ecer.com is spearheading the mobile B2B revolution by consolidating messaging, AI‑driven translation, and transaction tools into a single smartphone app. The platform enables real‑time negotiations, illustrated by a Spanish buyer finalising a deal with a Chinese supplier in under 24...
BBC Studios Set to Partner with Bauer Media Audio in First of Its Kind Commercial Deal in Seven European Markets
BBC Studios has teamed with Bauer Media Audio to become the exclusive third‑party seller of its podcast advertising in seven European markets – Sweden, Norway, Denmark, Finland, Poland, Slovakia and Portugal. The deal, executed through Bauer’s audioXi digital audio marketplace,...
Obsession with Context Beats Product Fixation for PLG Success
Christian (Chris) Bach (co-founder of Netlify , $2B+ valuation) joined me on the podcast and broke down something I wish more founders did early: To become the obvious choice in your space, stop obsessing over your solution. Instead, start obsessing...
Target CEOs First, Then Users for Fast Wins
Founders: 'Bottom up' and 'top down' selling each have their place. But for your first 100 prospects: Direct to decision maker > CEO navigation > user groundswell Get the quickest path to closed deals.
Tickblaze Announces CME Futures Market Data Distribution Partnership
Tickblaze announced a partnership to embed CME Group futures market data into its trading platform, delivering both Level 1 top‑of‑book pricing and Level 2 depth‑of‑market information. The integration supplies real‑time, exchange‑sourced data directly to traders while Tickblaze manages entitlement, reporting and compliance...
Most Audits Reveal Hidden Audience Exclusion Errors
99% of accounts I audit have broken audience segment exclusions, and the brand has no idea.
Spot Competitor Usage as Hidden Buying Signals
Founders: Your prospects will be using your competition's products. Use this. - Job boards = hiring pain - LinkedIn Recruiter = sourcing investment - Marketo forms = marketing automation spend Look for buying signals in plain sight.
Clients Choose Empathy Over Credentials: Your POV Sells
Buyers don’t hire the most qualified expert. They hire the one who makes them feel understood and makes them think. Your POV is your pitch.