Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Credit Acceptance Names Robert Bourrier Chief Sales Officer to Drive Growth
Credit Acceptance announced the appointment of Robert Bourrier as Chief Sales Officer, tasking him with accelerating disciplined growth and tighter alignment with the company's enterprise strategy. Bourrier brings more than 25 years of sales and commercial leadership experience to a firm whose stock slipped 0.7% ahead of the news.
The Trade Desk Teams with DramaBox to Bring Short‑Form Drama to Programmatic Ads
The Trade Desk announced a partnership that makes it the first demand‑side platform to sell inventory on DramaBox, the leading short‑form drama app. The deal gives advertisers programmatic access to a market projected to generate $3 billion in 2025 and reach...
Hitachi Digital Services Teams with Stripe to Revamp Enterprise Payment Infrastructure
Hitachi Digital Services has struck a strategic partnership with Stripe to overhaul payment infrastructure for enterprise merchants, beginning with the insurance sector. The joint solution promises a unified, AI‑enhanced platform that reduces vendor sprawl, boosts conversion rates and readies the...
Google Pledges up to $40 Billion to AI Startup Anthropic, Reshaping Cloud and AI Markets
Google announced a commitment of up to $40 billion to AI startup Anthropic, including an initial $10 billion and $30 billion linked to performance targets. The deal positions Google as a key infrastructure provider in the generative‑AI race, intensifying competition with Amazon and...
ATOSS Posts 11% Q1 FY26 Sales Rise, Raises Full-Year Outlook on SaaS Workforce Management Demand
German SaaS specialist ATOSS posted an 11% year‑on‑year sales increase for the first quarter of fiscal year 2026 and upgraded its full‑year revenue guidance. The results underscore accelerating adoption of cloud‑based workforce‑management solutions across Europe.
New Residential Conveyancing Firm Seeks Estate Agency Partners
Farringdon, a new London‑based residential conveyancing firm, has officially entered the UK market and is recruiting estate‑agency partners to refer home‑sale clients. The firm has already secured early referral agreements with JLL and Streets Ahead as it builds a nationwide...
SAIC-GM-Wuling Signs Cooperation Agreement with Saudi Distributor
SAIC‑GM‑Wuling signed a cooperation agreement with Saudi United Automotive Company (UMG) on April 24, using Saudi Arabia as a launchpad to expand its presence across the Gulf and broader Middle East. The partnership will combine Wuling’s expertise in micro electric...
The 80/20 Growth Strategy: How to Find Your Most Valuable Customers
In this episode of SaaS Stories, fractional CMO and growth strategist Christine Day breaks down the 80/20 growth strategy, explaining how SaaS companies can pinpoint the 20% of customers that generate 80% of value. She shares her aha moment of...
Where GTM Teams Actually Win: The Connected Maturity Advantage
Highspot’s GTM Maturity Model identifies four operational stages, with Stage 3 – Connected – delivering the first real performance lift. In Connected organizations AI links content, data and activity, providing real‑time insights that guide sellers’ next moves. The shift from Structured...
AI in GTM: Simplify to Deep Customer Insight
People are way over complicating AI in GTM, it’s only two things… 1. Better understanding of your customer (why they bought, why they churned, why they bought more, why they never bought). Using everything they ever said and everything they...
Gavel Unveils Browser‑Based AI Contract Platform, Expanding Exec Suite
Los Angeles‑based legal AI firm Gavel rolled out Gavel Exec for Web, a browser‑based AI contract drafting and review platform. The new SaaS solution extends the company’s Word add‑in to a full workspace, available without a sales call, and is...
Tenzai Adds Guardicore Veterans to Leadership as AI‑Cybersecurity Firm Scales
AI‑cybersecurity startup Tenzai has named former Guardicore leaders Nathan Perdue as chief revenue officer and Ilan Stern as chief people officer. The hires are intended to accelerate the company’s go‑to‑market push and hiring surge following a $75 million seed financing.
Exosens Posts 19.7% Revenue Rise to €122.6M (≈$132M) in Q1 2026
Exosens announced first‑quarter 2026 revenue of €122.6 million, up 19.7% year‑over‑year, reflecting acquisitions completed in 2025 and strong organic demand for night‑vision and digital‑imaging solutions in defense. The growth lifts the company’s profile in the Euro‑stock healthcare and defense tech segments.
Advantest Posts FY2025 Profit Surge, Projects 26% Revenue Rise for FY2026
Advantest Corp. announced FY2025 earnings that beat expectations, with net income soaring to ¥375.4 billion and revenue reaching ¥1.13 trillion. The company also guided FY2026 revenue to rise 25.8% to ¥1.42 trillion and net income to ¥465.5 billion, signaling robust demand for its semiconductor...
SOFI's Earnings Spotlight: B2B Growth via Galileo, Technisys
$SOFI ahead of earnings this week. Main focus will be on their B2B business growth, specifically in their Galileo and Technisys business.
How This Underused Strategy Could Unlock an Entirely New Revenue Stream for Your Business
Cooperative price agreements let businesses sell to state and local governments through a single, pre‑approved contract, bypassing the traditional RFP maze. Lead agencies such as NASPO ValuePoint or Sourcewell handle most procurement work, enabling vendors to reach thousands of municipalities...
I Replaced My $5k SDR with a $22 N8n Script. (JSON Blueprint Inside)
Founder Patrick of ApexQuant swapped a $5,000 sales development rep for a $22 monthly n8n workflow that automates lead capture, qualification, and phone outreach. The no‑code pipeline uses Cohere for semantic embeddings, Pinecone to filter ideal customers, Hugging Face to...
Growth and Operations Leadership Moves Across the Market
A wave of senior‑level appointments swept the federal‑focused tech and services sector this week. Aquia named Heather Caudle senior vice president of growth and strategy, while Capital Group hired Shayna Taitt‑Thompson as chief growth officer. Comcast added former AT&T veteran...
AI Is Driving Customer Acquisition Costs Through the Roof. Here’s How to Get Around It.
AI-powered search overviews are intercepting traffic, causing customer acquisition costs (CAC) to climb sharply. Advertisers now see fewer direct clicks from PPC spend because users are routed through AI summaries that often feature competitors. Companies like Roof Maxx are countering...
Social Media Pros Turn $60K Into $1M
The people that can do this are rare because they have to be someone who's grown up with social media, understands whether it's horizontal or vertical on a phone, has done this before, and is willing to be compensated based...
Four Regional Grocers Join DoorDash Platform
DoorDash announced that four regional grocery chains—Brookshire Grocery Co., FreshDirect, Harps Foods and Market of Choice—are now available on its platform, adding more than 200 new stores to its marketplace. The partners span Texas to Oregon, expanding DoorDash’s grocery selection...
Four Indie Bookstores Team Up for Independent Bookstore Day, Boosting Community Reading
On the last Saturday of April, four independent bookstores across the United States joined forces for Independent Bookstore Day, offering a unified celebration, shared prizes and a collective push to drive foot traffic. The event underscores a shift toward collaboration...
Five9 Creates New Chief Marketing and Growth Officer Role, Hires Jay Lee
Five9 announced the creation of a Chief Marketing and Growth Officer position and appointed former Icertis and Avalara CMO Jay Lee to fill it. The new role will align the company's global marketing, revenue strategy and operations around its AI‑driven...
Australian Mid‑Market Trims Losses as Mining Gains Offset Energy Slump, Signaling B2B Recovery
Australian mid‑market stocks narrowed losses on Monday, with the S&P/ASX 200 slipping 0.23% to 8,766.30 while miners like Rio Tinto and Fortescue rose about 1%. The mixed performance points to a tentative rebound in B2B sales cycles as firms trim...
Mission Possible: Navigating The GTM Singularity
At the B2B Summit North America, Forrester unveiled the go‑to‑market (GTM) singularity, a disruptive shift fueled by economic uncertainty, empowered buyers and AI agents. The research argues that legacy GTM models are collapsing, demanding firms adopt new ARC principles—Augmented, Resilient,...
How to Get More Clients as a Financial Advisor
The guide argues that financial advisors can no longer rely on referrals alone and must adopt a repeatable, data‑driven client acquisition model. It outlines how intent signals and AI‑powered sales intelligence pinpoint prospects at the moment they need advice. A...
“Seven Out of 10 Deals We Close Are Partner-Led” - Cato’s Channel Chief, Karl Soderlund
Cato Networks reports that roughly seven out of ten closed deals are led by partners, a stark contrast to the 30‑35% benchmark at peers like Palo Alto and Zscaler. The company’s AI‑enhanced security stack, bolstered by the Aim Security acquisition,...
Unlock Real Productivity: Master Copilot Across Microsoft 365
Your company is already paying for Copilot, but I guarantee your team isn't using it right. I see it all the time. Sales and marketing professionals have Copilot right there on their screens, but they aren't integrating it into their...
How F2F Delivered 1000 + Recurring Customers in 100 Days
Credico partnered with a UK firm to build a face‑to‑face acquisition programme from scratch, delivering over 1,000 recurring customers in just 90 days. The initiative embedded consent, data‑handling, compliance and governance processes from day one, allowing rapid growth without operational...
Enterprise Sales Demand New Skills or Risk Failure
Most companies don’t just fail when they go upmarket. They make their business WORSE. • CAC explodes • Sales cycles drag • Cash flow unpredictable But the companies that break into the enterprise? They create: • Massive ACVs • Massive valuations • Massive wealth 7 skills your AEs need...
Otto Secures $500K to Launch AI-Powered Chief of Staff for Sales
Otto, the voice‑first CRM startup founded by Omkar Pandharkame, closed a $500,000 seed round led by Backfuture VC, Quadri Ventures, BAG Collective and OneSixOne Ventures after winning SaaStock USA 2026’s Global Pitch Competition. The capital will fund its AI‑driven “self‑driving”...
Enphase and Evergen Link IQ Batteries to Australian VPP, Boosting Home Grid Services
Enphase Energy announced that its IQ battery line will be integrated with Evergen’s virtual power plant platform in Australia, enabling residential solar‑plus‑storage systems to provide grid services and energy optimisation. The partnership aims to accelerate VPP participation among Australian homeowners...
Full-Funnel B2B Lead Generation in IoT: Combining SEO and Cold Outreach
B2B marketers are urged to run SEO and cold‑email outreach together rather than choosing one. The guide highlights that SEO‑generated leads close at 14.6%—nearly nine times outbound rates—and cost far less, while well‑targeted cold email can fill the pipeline within...
GLN International Launches Nationwide QR Payment Service in Vietnam via NAPAS Partnership
GLN International has activated a nationwide QR payment service in Vietnam through a partnership with the National Payments Corporation of Vietnam (NAPAS). The launch, unveiled on April 23, connects Korean fintech apps to Vietnam’s VietQR network, enabling seamless, currency‑free transactions...
Sun Pharma to Acquire Organon for $11.75 Billion, Expanding B2B Drug Portfolio
Sun Pharmaceutical Industries has signed a definitive agreement to acquire Organon & Co. for $11.75 billion in cash, paying $14 per share. The deal will lift combined revenue to $12.4 billion, push Sun into the top three global women’s‑health players and make...
Zebra Technologies Celebrates 10 Year Anniversary of PartnerConnect Program
Zebra Technologies marked the 10th anniversary of its PartnerConnect program, a channel‑first initiative launched in 2016 that now supports more than 10,000 active global partners. The program has added specialized tracks for SMBs, the public sector, RFID and machine‑vision, and...
AI Writes Personalized B2B Cold Emails That Get Replies
I built a skill that writes B2B cold emails that actually get replies — personalized openers, value-driven body copy, and multi-touch follow-up sequences. You give it who you're writing to, what you want, and your proof point. It writes emails that...
AI SDR Promises 24/7 Demo, Still Needs Form
In the "You Can't Make this Stuff Up" Category: I woke up this morning to my daily Claude Sales Report telling me the following headline: "TruGen AI launches Clara — an AI SDR with a face, voice, and 24/7 demo...
FedEx Partners with Viettel Post in Vietnam
FedEx announced a strategic partnership with Viettel Post to strengthen its presence in Vietnam’s fast‑growing e‑commerce market. The deal gives FedEx access to Viettel’s extensive domestic network, including more than 5,000 rural delivery points and integrated customs‑clearance capabilities. Both companies...
Synthetic Research Accelerates B2B Decision-Making for Fast Tech
Synthetic research is changing how companies make high-stakes decisions especially in B2B marketing. Instead of waiting weeks or months for traditional studies, teams can quickly test which segments to target, how to position their brand, and which ideas are worth...
New Market vs Market Share: Which Fuels Growth?
Live Thursday What makes more sense for business expansion — entering a new market or growing market share? New Livestream guest – Gary Kunkle. Set yourself a reminder on YouTube here: https://t.co/1Wr01WYpq6 https://t.co/fpwgAK4DrS
Vodafone Business UK Brings Differentiation to 5G SA with a Multi-Tiered Product Line
Vodafone Business UK has commercially launched two new enterprise‑mobility services—5G+ Local Slicing and Network Boost—built on its VodafoneThree 5G standalone network. Local Slicing offers a dedicated, walled‑off lane for up to 5 km², while Network Boost gives workers priority data handling...
AI‑Powered Team Boosts Every Sales Opportunity
.@Salesgraph gives every rep a team of marketers, analysts, & strategists working 24/7 behind every opportunity. Automate context gathering, collateral, and strategy for sales teams. Every qualified opportunity becomes a high-touch strategic deal. Congrats on the launch, @ruhanponnada & @ricardonunez_io! https://t.co/WEFbuisjbZ
Google design.md Speeds Creation, Boosts Conversions
Using Google's design.md standard will help you crank out ads, landing pages, carousels, lead magnets, etc. way faster. Build your artifacts out and then ship them yourself. Faster iterations = more conversions.
Corporate Giants Eye $50 B Rural Health Fund as Medicaid Cuts Loom
The $50 billion Rural Health Transformation Program, created by the One Big Beautiful Bill Act, is drawing interest from large health‑tech coalitions eager to secure future payments. Small providers fear the influx of corporate money will dilute funds meant to offset...
Buyers Research Anonymously; Your Pipeline Depends on Visibility
Reddit’s search visibility increased 1,328% in a single year. 72% of tech decision-makers use it for peer reviews. 70% of the B2B buying journey happens anonymously. Translation: Your buyers are researching without you. The dark funnel is not a theory. It’s your pipeline. https://t.co/ZgadEGZsvg
Microsoft Partnership Expands to Multi‑cloud, Extends Through 2032
we have updated our partnership with microsoft. microsoft will remain our primary cloud partner, but we are now able to make our products and services available across all clouds. will continue to provide them with models and products until 2032, and a...
SweGaN Wins Commercial Orders Worth SEK25m From Global Customers
SweGaN AB announced commercial framework agreements worth roughly SEK 25 million ($2.8 million) from customers in Europe, Asia and the United States. The contracts, spanning data‑center power devices and defense‑grade RF components, will generate revenue over the next 6‑18 months. The company also appointed...
Onsemi Expands Partnership with NIO to Power 900V EV Platforms
Onsemi announced an expanded strategic collaboration with NIO to support the Chinese automaker’s shift from 400V to 900V electric‑vehicle architectures using onsemi’s EliteSiC enhanced M3e technology. The partnership, unveiled ahead of the 2026 Beijing Auto Show, aims to improve range,...
Most Sales Messages Fail Before They’re Even Read. Here’s Why
Most sales outreach fails not because the copy is weak but because the first line doesn’t pass the buyer’s mental filter. Prospects discard messages that lack a timely, change‑driven signal, even if the rest of the content is well written....