Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns
FreeWheel announced a direct integration with data‑partner Tunnl, adding more than 3,500 issue‑driven audience segments to its CTV buying platform. The partnership promises a roughly 90 percent match rate on premium CTV inventory, reducing waste and accelerating activation for political advertisers. With 2026 political ad spend projected at $10.8 billion and CTV expected to capture $2.5 billion, the move positions FreeWheel as a one‑stop shop for fast‑moving, issue‑focused campaigns. Voters increasingly prioritize issues, making precise targeting essential for measurable outcomes.
Diversify Ad Spend: Single-Platform Reliance Risks Revenue
Pinterest's CEO blamed tariffs for the company's weak Q4 2025 performance. > Stock dropped nearly 17% > They laid off 15% of the workforce. Tariffs had nothing to do with it… Pinterest's ad auction was being propped up by a handful of large...
Proactively Leverage Raving Fans as Mid‑Cycle Champions
Pivot for 2026 - will be setting up my prospects and customers with more references. I’m lucky - I’ve worked to bring on 110 net new logos and work with 30 existing customers. We have raving fans here...
XTransfer CSO Neil Ni Calls for AI‑Driven Security at Rwanda FinTech Forum Amid 300% Africa Growth
XTransfer’s chief strategy officer, Neil Ni, addressed the Inclusive FinTech Forum 2026 in Kigali, Rwanda, where he warned that speed and trust are the biggest hurdles for cross‑border B2B payments. He cited a 300% surge in African activity in 2025 and...
What Is a Go to Market Strategy? Guide for Enterprises
A go‑to‑market (GTM) strategy is a structured plan that guides enterprises in launching new products, entering new markets, or testing growth opportunities. The guide outlines core components—ideal customer profile, competitive research, messaging, targets, and tactics—while highlighting diverse GTM models such...
BambooBox Announces $6.6 Million to Build the Managed ABM Operating System for Enterprise Revenue Teams
BambooBox announced a $6.6 million Series A round led by Peak XV’s Surge to accelerate its Managed ABM Operating System. The platform blends AI‑driven orchestration with forward‑deployed ABM experts, aiming to solve the execution gap that many enterprises face with traditional ABM tools....
SailPoint Teams with AWS to Secure Agentic AI with Unified Identity Governance
SailPoint, the enterprise identity‑security leader, and Amazon Web Services announced today a multi‑year strategic collaboration to embed SailPoint’s unified identity‑governance layer into AWS’s agentic AI services. The partnership will integrate SailPoint’s Identity Security Cloud with AWS AgentCore, enabling joint customers...
Visa Bets on Agentic Commerce to Power Next Wave of B2B Growth
In mid‑March 2025, Visa’s chief product and strategy officer Jack Forestell told analysts at the Wolfe Research FinTech Forum in New York that the company is positioning AI‑driven agentic commerce as its next major growth engine. The announcement follows Visa’s...
GoTo Launches LogMeIn Partner Network To Boost Channel Momentum
GoTo has unveiled the LogMeIn Partner Network, a channel‑focused program designed to re‑energize its relationships with IT resellers, managed service providers and global systems integrators. The initiative centers on LogMeIn Resolve and Rescue, offering AI‑driven endpoint management, remote support and zero‑trust...
Stop Micromanaging Meta Ads; Let Algorithm Learn
The operators losing money on Meta aren't spending too little. They're touching the account too much. What a $50K+/month account actually looks like: 1-3 campaigns max ↓ Broad audiences only (no manual targeting) ↓ 6-10 creative variants per ad set ↓ CBO at...
From Freelancer Chaos to a Scalable Outreach Machine
The post outlines how agencies evolve from a freelancer‑style outbound process—manual lists, custom messages, and founder intuition—to a chaotic, over‑staffed operation, and finally to a scalable outreach machine built on structured targeting, repeatable messaging, and systemized signal tracking. It highlights...
Unified Attribution Solves Conflicting Credit Across Platforms
The eCom world is obsessed with making decisions based on attribution data...but Meta and Google are claiming the credit for the SAME conversion • You recalculate your break-even ROAS. • You shift budget. • You scale what looks like a winner. But if the...
OK28: How ElevenLabs Is Scaling Outbound From 5% to 46% With Human SDRs
ElevenLabs’ GTM leader Jonathan Chemouny revealed how his small, distributed SDR team lifted outbound contribution from 5% to 46% of the company’s pipeline within a year. The team operates without formal titles, stand‑ups, or traditional activity metrics, relying on async...
Address Deal Risks Directly to Accelerate Wins
Here’s one area I worked on with my Enterprise Sales leader on to start 2025. We strategize in deal reviews the biggest risk and our action plan. And oftentimes the best strategy is simple. Call out the elephant in the room. We often know...
LinkedIn VP Reveals Winning B2B Ad Strategies
LinkedIn is the number one channel for B2B marketers (for content, social, ads, you know we love it here) so I had LinkedIn VP Marketing Davang Shah on the podcast this week to go right to the source about what's...
Rapid7 Boosts Profitability, Simplification In Refreshed Partner Program
Rapid7 unveiled a refreshed partner program that lifts margins on deal registration and co‑sell, introduces an invitation‑only Platinum tier, and streamlines co‑sell structures. The new tier delivers higher rebates, custom demand‑generation, and early product road‑map access for top partners. Simplification...
Consistency Still Wins in Evolving Social Media Landscape
Back in 2013, I wrote an article for the Online Marketing Institute entitled “Social Media: It’s Not Easy, But It’s Simple.” The core concept was timeless: brands must be ready to send the right message to the right people, in...
Start with Perfect‑fit Prospects, Skip Early Experimentation
Founders: Your first 50 prospects should be your perfect fit: - Right size - Right pain - Right geography - Right tech - Right budget Save experimentation for later prospects.
Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience
Gartner’s survey of 650 B2B buyers shows 67 % now prefer a rep‑free buying experience, while 45 % used AI tools during a recent purchase. The findings highlight a shift toward self‑directed, digitally mediated buyer journeys. As early interactions drop, static sales...
Launch Everywhere at Once, Beat Incumbents Globally
"It's really hard to enter a market if there's an existing incumbent." So Zhong Xu launched Deliverect in every country at the same time. 7 years later: #1 or #2 in all of them. https://t.co/fbRQrowVSQ
Testing Offers Can Add $80K Monthly Revenue
You've never tested your offer. → Same "20% off" since day one. → A 20% AOV lift + 10% CVR lift moves a $100K/month account to $330K. → That's $80K+ a month. From the offer. NOT the ads. 5 offer types...
How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy
Harvard Business School lecturer Mark Roberge uses the InsightSquared case to illustrate why SaaS startups often stumble when they rush to scale sales after a Series A. He argues that founders rely on superficial Excel forecasts instead of bottom‑up revenue models,...
Nvidia’s NemoClaw Enables Secure, HIPAA‑Compliant Enterprise Adoption
Multiple 9-figure+ companies have asked for Claw implementation with caveats around security and HIPAA compliance. And rightfully so. @nvidia’s NemoClaw makes it all possible with enterprise security in mind. Such a smart partnership with OpenClaw. More below:
Why B2B Mega Events Are Going Extinct – and What’s Replacing Them
B2B mega‑events are losing relevance as sellers shift toward curated, intimate gatherings. Declining ROI, content commoditization, and buyers' heavy pre‑research—81% already favor a vendor—reduce the value of large trade shows. Information overload further erodes attention, making peer‑to‑peer trust and face‑to‑face...
Lulus Becomes Victoria’s Secret’s Latest Brand Partner
Lulus, the 30‑year‑old occasion‑wear label, is expanding its wholesale footprint by adding Amazon and Victoria’s Secret to its distribution roster. The brand already entered all 350 Nordstrom stores and broadened its assortment at Urban Outfitters, aiming to capture customers where...
Enterprise AI Yields Higher LTV, Beware Subsidy‑Driven CAC
Customer lifetime value for enterprise AI customers is higher than for consumer customers. COGS of providing subsidized service is part of customer acquisition cost (CAC). Distribution can be brute forced by heavily subsiding service (ie CAC). Stranded CAC...
Fix Perception Before Scaling Demand, Not Tactics
Most companies are not scaling strategy. They’re scaling tactics. More content. More CRM. More campaigns. More outbound. And the market still doesn’t fully understand why they matter. That’s not a demand problem. That’s a perception problem. Before you scale demand, fix how the market sees you.
David’s Bridal Launches Wholesale Division With a Focus on Independent Boutiques
David’s Bridal announced a new wholesale division aimed at independent boutiques worldwide, offering exclusive designer capsule collections that will not appear in its own stores or online. The program features collaborations with Vera Wang Bride, Oleg Cassini, and Viola Chan Couture and aligns with the...
AI Panel Refines Copy to Perfect, Boosting Conversions
One of my favorite prompts summons AI expert panelists that recursively score output until it's top-notch. You can use this for copy of any kind: Sales copy E-mail marketing Landing pages Social media copy and more. We're using this in our sales agents to create...
Curiosity to Automation: Boosting Sales and Growth
Roy Barberi oversees five locations for 84 Lumber. He walked into the AI Business Lab® Mastermind with curiosity and walked out with execution. Automated sales tracking across all five locations. A complete promotional system built from the ground up. Hours of...
How a Freight Company Added $30,000 a Night With One Simple Question
A freight trucking firm boosted nightly earnings from $20,000 to $50,000 – a 150% jump – by training drivers to ask one simple question after each pickup: “While I’m here, do you need anything else shipped?” The tactic required no...
Profit‑first Offers, Then Ads, Not the Reverse
When you finally understand what brands actually need, it won't come from running better ads. The thing you knew was missing, but kept patching with better targeting. Honestly, tighter campaign management is unsustainable because it’s too easy to slip back into...
“Message Not Received” Covers Marketing to Advisors
Financial institutions are struggling to reach independent advisors, a group projected to shrink by 32% by 2035. At Exchange’s Industry conclave, IAA CMO David Buzo outlined five rules to modernize advisor marketing, emphasizing precise targeting, appropriate channels, and value‑first engagement....
DMWF Spotlight: The New Rules of B2B: Gen Z, AI, and the Rise of Social-First Marketing
B2B marketing is undergoing a rapid transformation as Gen Z buyers demand transparent, peer‑validated experiences and AI amplifies strategic insight. These forces are pushing social media from a support role to the primary go‑to‑market engine, where credibility and real‑time influence shape...
Telefonica Germany Partners Automobile Association ADAC to Launch New Digital Benefit Programme
Telefonica Germany has entered a partnership with the German automobile association ADAC to embed its O2 and Blau mobile‑service portfolios into ADAC’s newly launched digital benefits platform. Existing O2 and Blau tariffs will be available to ADAC members, and Telefonica...
DMWF Spotlight: Answer Engine Optimization (AEO): A Comprehensive Guide for 2026
Answer Engine Optimization (AEO) is emerging as a critical discipline that enables brands to appear within AI‑generated answers on platforms such as ChatGPT, Gemini, and voice assistants. Unlike traditional SEO, AEO focuses on concise, structured content and schema markup so...
Relentless Focus on Top Accounts Beats Mass Outreach
Chet Holmes managed a magazine dead last in market share out of 15 competitors. He found 167 accounts drove 95% of industry revenue. He stopped pursuing the other 1,833. Cold turkey. Every 2 weeks: direct mail + phone call + fax. 4 months later:...
Why Decathlon and MediaMarkt Are Partnering in Germany
Decathlon has struck a strategic partnership with MediaMarktSaturn to launch shop‑in‑shop sections inside the electronics retailer’s German stores, beginning with a 1,000 m² space at Munich’s Perlach Einkaufszentrum. The first location opens on March 26, with additional sites slated for later this...
Teneo and Thoughtworks Launch New AI-Focused Joint Venture
Teneo and Thoughtworks have launched an AI‑focused joint venture to help CEOs and boards accelerate business transformation in the "AI and agentic" age. The partnership combines Teneo’s 1,800‑plus C‑suite advisors and global network with Thoughtworks’ 10,000 engineers and proprietary agentic...
How Can GTM Teams Turn Buyer Signals Into High-ACV Deals?
Enterprise sales are no longer driven by instinct alone; modern buyers conduct extensive research before ever contacting a seller, generating a wealth of first‑, second‑, and third‑party signals. Companies that can capture these real‑time intent cues and translate them into...
Marketers, Not Engineers, Drive Today’s Billion‑Dollar Brands
The (lazy) narrative: "agencies are dead" The reality: good marketers will get VERY rich — Building a product used to require a ton of capital, years of engineering or R&D, and a team you probably couldn't afford. (Trust me. I built a VC-backed tech...
The New Must-Haves in B2B Ecommerce Tech Stacks Go Beyond CRM and CMS
B2B ecommerce leaders are expanding beyond traditional CRM, analytics and CMS to meet rising buyer expectations for real‑time, self‑service experiences. Five emerging applications—product information management (PIM), digital experience platforms (DXP), configure‑price‑quote (CPQ) tools, B2B‑specific ecommerce platforms, and customer data platforms...
Turn March Madness Alumni Data Into 50+ Sales Meetings
I've booked over 50 meetings from my March Madness template since starting it. And you can scale it with Sales Navigator. 68 different universities make the tournament. Odds are, at least one of your prospects went to 1 of those schools. Zero sports knowledge...
Join Our AI‑Driven SDR Team, Fast‑Track to Leadership
I'm looking for an SDR that's excited to embrace tech and AI. You'll be the second member of our SDR team with a focus on warm outbound and account-based prospecting across North America. A few key highlights: - Big part...
One Contact Won’t Cut It
Relying on a single contact in B2B sales creates blind spots and exposes reps to turnover, vacation, or hidden objections. Enterprise deals typically involve eight to eleven decision‑makers, making a one‑person approach risky. The article advises sellers to aim for...
Cutting Marketing Won’t Fix Rising CAC—Fix Selling Friction
“The CAC isn’t clearing. We need to cut marketing spend.” I’ve heard that line more than once. On the surface it sounds rational. CAC is rising. Attribution dashboards look weak. So marketing must be the problem. But most of the...
Treat Your Prospect List Like a Balanced Portfolio
Founders: Build your prospect list like a stock portfolio: Core: Perfect fit, can close fast Growth: Bigger deals, longer sales cycle Seed: Testing new verticals Balanced approach = consistent pipeline
Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH
impact.com has appointed Hakan Özal as Director of Sales for the DACH region, overseeing Germany, Austria and Switzerland. Özal will steer sales strategy toward enterprise advertisers that manage complex, cross‑channel partnership programs. The role emphasizes integrating affiliate, creator, referral and...
Treat Sales Like Engineering to Scale Rapidly
Making a product is not that hard. Getting it into as many hands as you can? That's what kills most startups. Zhong Xu scaled Deliverect to 80,000 customers because he treated sales as an engineering problem. https://t.co/WlxbWnSSjZ
Associate Director, Partnerships
Dentsu’s Amplifi brand is hiring an Associate Director, Partnerships in New York to lead its Video, Audio, and Publishing vertical. The role reports to the Director of Partnerships and will own a portfolio of specialized media partners, drive strategy execution, negotiate...