Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
#242 Inside XJet's New Product & Market Strategy with CEO Guy Zimmerman
XJet, a pioneer of NanoParticle Jetting, unveiled two new printers—the high‑throughput Carmel 5000X and the cost‑effective Carmel Pro—while also entering the precious‑metal additive market. CEO Guy Zimmerman explained the product evolution, highlighted key factors for building a compelling AM business case, and shared his optimism about broader industry adoption. The podcast revealed XJet’s strategic focus on expanding its portfolio to serve aerospace, medical and luxury sectors. Zimmerman hinted at upcoming innovations that could further differentiate XJet in the competitive AM landscape.
4 Techniques for an Irresistible Value Prop
Effective value propositions require four essential components: proof of performance, certainty of the buying process, confidence the solution solves the problem, and trust in the seller. Without any of these, deals often stall or collapse, forcing sellers into price‑driven negotiations....
Plant-Based Eatery Smith and Daughters Eyes Expansion
Australian plant‑based chain Smith and Daughters, together with Smith and Deli, announced a national expansion backed by impact investor Kelly Jarrett. The rollout begins with a new Smith and Deli outlet in Melbourne’s CBD in April and the launch of...
Turning B2B Events Into Content Engines
Corporate B2B events are evolving from logistical chores into strategic content engines. Marketers often spend 80 to 200 hours on operational tasks, diverting senior talent from narrative development. By treating logistics as infrastructure and outsourcing execution, companies free creative resources...
Frictionless Commerce Chain Boosts Deal Velocity and Protects Margins
What does success look like 12 months in if you go all in on a frictionless Commerce Chain? I asked Lisa Martin, CRO of #Conga at #CongaConnect. Her answer was precise. Deal velocity accelerates. Deal volume grows. Revenue leakage stops hiding in...
Target Prospects with Priority Pain, Budget, Speed, No Blockers
Founders: Your best prospects have these traits: 1. Pain point is top 3 priority 2. Budget exists or allocated elsewhere 3. Can decide quickly 4. No major technical blockers 5. Clear ROI path Don't compromise.
Why Tigo Energy’s CELTEC Deal Matters for Solar Safety Compliance in Central America
Tigo Energy announced a strategic partnership with regional distributor CELTEC to bring its rapid‑shutdown and optimizer portfolio to Central America and the Caribbean. The collaboration targets markets where NEC 2017 and NEC 2020 safety codes are becoming mandatory, starting with Panama. Central...
Discovered a Winning Ad and Offer Simultaneously
Found a new winning ad and a new offer on the same day 🚀🚀 https://t.co/6IHT9GoF1L
Strategic Narrative Powers the Attention Engine
This is Scott Albro talking strategic narrative as one of the core pieces of what he calls the Attention Engine. We will talk this and more at: Engineering Tailwinds. The GTM Playbook for Winning in Hard Markets. Thursday, March 26...
Top B2B Cold Email Outreach Services: Boost Conversions and Maximize Lead Opportunities
The article surveys the five leading B2B cold‑email outreach services—ProspectOut, Belkins, CIENCE, Growth Rhino, and Martal Group—detailing their pricing structures, core capabilities, and ideal client profiles. ProspectOut emphasizes high‑accuracy prospect data starting at $500 a month, while Belkins offers full‑cycle...
Deep Customer Success Unlocks Upsell Even After Layoffs
I still think about one of the smallest deals we won, that I was FIRED UP about. I got credit for $5.8K. One of my most proud wins of 2024. 90 days prior, we learned the sad news an active customer...
High ROAS May Mask Lack of New Customers
Strong ROAS in Ads Manager doesn't mean you're acquiring new customers. You might just be really good at selling to repeat customers. We killed a campaign last month because of exactly this. The campaign looked clean. • ROAS was holding • Conversions were consistent •...
Go-To-Market Cultural Alignment: The Invisible Variable in U.S. Expansion
Expanding into the United States remains a top priority for high‑tech and industrial firms, yet many stumble not because of product flaws but due to a hidden obstacle: go‑to‑market cultural alignment. Companies often import messaging, sales tactics, and partnership models...
From SaaS to RaaS: Pricing Shifts Toward Outcomes
Most companies still sell software. The future pays for outcomes. SaaS pricing is shifting through three phases. And if you’re not explicit about which phase you compete in, someone else will decide for you. Phase 1: SaaS You sell a...
From SKOs to Pickleball: Reviving Human Sales Skills
I spent the first 3 months of this year doing SKOs/keynotes for SDR/AE teams. Now that the seasons is over here is my focus is for the next season. 1. Pickleball Yeah we're back. I thought this was going to be the...
The New ‘Frontier Partners’: Selling Change, Not Technology
IT distributors and vendors are being urged to abandon pure technology sales in favor of selling organizational change, a shift championed by Futurum Group’s Tiffany Bova. She introduced the concept of “frontier partners” – channel players that prioritize AI‑driven intelligence...
Consistent, Genuine Reddit Engagement Builds B2B Trust
The B2B brands winning on Reddit are not spamming links. They are showing up consistently. Answering questions genuinely. Building credibility post by post. Then when someone asks what tool to use or what agency to hire, their name is already in...
Spot Hidden Prospects by Reading Job, Tech, Funding Signals
Founders: The best prospects are often hiding in plain sight: - Job postings = hiring pain - Tech stack = infrastructure - Client lists = industry focus - Funding = budget signals Learn to read these signals.
Jefferies Analyst Says Nike Wholesale Is Back on Track at Dick’s: Here’s Why
Jefferies analyst Randal Konik says Nike’s wholesale business is regaining momentum at Dick’s Sporting Goods, citing strong product‑led demand and collaborative activations. He highlights that both Dick’s and Foot Locker have completed inventory clean‑ups, removing pressure on Nike’s sell‑through. Konik notes...
Don’t Chase Enterprise Just because some Teams Buy
So many startups erroneously think they should “go upmarket to the Enterprise” just because some teams at large companies bought their software. 50% of people work at big companies, and they’re already buying. Here’s more blunders to avoid: https://t.co/cE9pImYPyy
Recalculate ROAS: Tariffs Shift Break‑Even Targets
Your ROAS target is wrong. Tariffs keep changing, so you need to know your break-even math. A brand that needed 3.0x to break even might need 2.3x. That's the difference between cutting spend and scaling aggressively. Run this audit before making...
Sales Velocity: What It Means and How to Increase It
Sales velocity measures how quickly qualified deals convert to revenue, linking pipeline volume, deal size, win rate, and cycle length. Companies with modern sales models grow 17‑21% faster, yet 84% of reps miss quota, highlighting the metric’s relevance. The formula...
Beyond CTR: Track ATC to Validate Creative Success
If you're only looking at CTR and CPM and calling it a day, it's pretty obvious why your creatives fail. CPM and CTR tell you how your ad is competing in the auction and whether people are clicking. That's it. They do...
LinkedIn Is the #1 Growth Engine for B2B Founders
I saw this post the other day: “Someone should buy LinkedIn and turn it off.” So. Dumb. If you sell B2B, there is literally no better place to get your business off the ground organically than LinkedIn. Nearly every Founder I've...
Otter.ai Appoints Kenny Scannell as Chief Revenue Officer to Accelerate Global Growth and Enterprise Adoption of AI
Otter.ai announced the appointment of Kenny Scannell as Chief Revenue Officer to accelerate its global growth and enterprise adoption of AI‑driven conversation intelligence. Scannell brings more than two decades of SaaS revenue leadership, most recently tripling year‑over‑year growth as SVP...
Audit Your AI's Brand Knowledge Before Launch
Training the AIs is all of our jobs. Can it answer your prospects questions about your brand? Have you fed it the proof points it needs to recommend you? Is there any key information missing from it's training data?? It's...
Name Their Biggest Concern, Then Solve It
One of my absolute favorite sales 'techniques.' Drop a line about “the biggest concern” you have and watch it magically get solved. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝘀𝗵𝗮𝗿𝗲𝗱 𝗶𝗻 𝗮 𝗿𝗲𝗰𝗲𝗻𝘁 𝗰𝗮𝗹𝗹: "My biggest concern is that the team is...
MediaCo Appoints Neida Gotay as Vice President, Integrated Sales
MediaCo Holding Inc. has appointed Neida Gotay as Vice President of Integrated Sales. Gotay will manage local and national sales in Orlando and Atlanta while driving multi‑platform revenue growth across Florida markets. She brings 18 years of media sales leadership...
Prioritize Pain Points Over Relationships in Prospecting
Founders: Don't prospect by relationship first. Bad: "I know someone at Company X" Good: "Company X has our exact pain point" Then and only then check for relationship leverage.
Scale Fast: Partner with POS, Not Each Restaurant
Signing customers one by one? Too slow. Zhong Xu signed 10 POS partners instead. Each brought 100 restaurants/month. That's how Deliverect hit $10M ARR in 2.5 years. https://t.co/V4jbNRxFum
The Local Ecosystem: How B2B Partnerships Can Double Your Swim Club Membership
Traditional flyer distribution is no longer effective for swim‑club recruitment, especially in school environments where gatekeepers demand formal engagement. Club managers are urged to treat their facilities like CEOs, expanding beyond a single swimming program into a diversified aquatic portfolio...
Big Meta Spend? Audit These 5 Critical Inputs
Spending $50K+/month on Meta ads doesn't always mean your account is set up right. It could mean you're scaling the wrong inputs faster. Here are 5 things to audit in Ads Manager this month:
Founders Confuse Sales Gaps with Product Flaws
seeng founders with sales pipeline problems masquerading as product problems you need to be stress testing messaging, positioning, pricing and packaging with the market just as much as you are stress testing the product final validation that the product works happens...
Dmitry Shubov Consulting Attends Founders Meet Up | B2B Networking in Dubai Spotlights Deep, Founder-to-Founder Collaboration
Founders Connects hosted its second Founders Meet Up in Dubai on Jan. 29, 2026, bringing together SaaS, fintech, and enterprise startups with investors and service providers. The event featured structured matchmaking, small‑group Spotlight sessions, and topic‑specific discussions on go‑to‑market, B2B sales, and...
Fluent, Inc. Announces Partnership with Squire to Expand Commerce Media Solutions Beyond Traditional Retail Platforms
Fluent, Inc. announced a partnership with Squire, the all‑in‑one barbershop management platform, to extend its commerce‑media solutions into appointment‑based environments. The collaboration leverages Fluent’s experimentation framework and a Databricks‑backed data clean room that fuses Squire’s first‑party data with Fluent’s identity...
Synscribe Launches SEO AI Agent That Autonomously Executes SEO & GEO – Claims to Replace Traditional Agencies
Singapore‑based Synscribe unveiled a multi‑tenant AI agent built on the open‑source OpenClaw framework that autonomously handles end‑to‑end SEO and Generative Engine Optimization (GEO) tasks. The agent performs keyword research, creates landing pages, builds links and even drafts blog posts, reducing...
LINE Plus Unveils B2B Platform ‘ActEngine AI’ to Drive Enterprise Revenue Growth with Action-Oriented AI
LINE Plus launched ActEngine AI, an enterprise‑focused AI agent platform for customer service and sales. The CS‑oriented agent reduced case‑handling time by more than 60% and improved accuracy by 16% at Thailand’s LINE MAN Wongnai. The sales agent provides 24/7,...
New Loopio Research: RFP Revenue Influence Reaches a Five-Year High
Loopio’s 2026 RFP Trends & Benchmarks Report shows RFPs now influence 40% of company revenue, the highest level in five years. Annual RFP submissions rose 9% while average completion time dropped to 33 hours, two hours faster than last year....
Don’t Go Chasing Waterfalls: Why We Need a Better Metaphor for Demand
The article argues that the Marketing Qualified Lead (MQL) and its waterfall funnel metaphor have become entrenched in B2B despite growing criticism. It contends that the model reduces buyers to numbers and overlooks their agency, leading to misguided marketing tactics....
The Message That Earned an 8-Figure Deal in 10 Minutes
A salesperson facing a stalled renewal used LinkedIn research to discover a new executive’s thought‑leadership profile and offered a high‑level introduction instead of a pitch. The executive accepted, leading to a series of collaborative meetings that culminated in an eight‑figure...
From $13 to $3M ARR in Eight Months
Crazy story. A kid in Hampton just turned 20 and went from $13 in his checking account to $3M ARR in 8 months. Here's his story (shared w/permission): - Started a podcast at 15 in his closet during the pandemic and interviewed Mark...
Stop Wasting $50K on Remarketing, Add Prospecting
The most expensive mistake I'm seeing on Meta right now: → $50–70K/month in ad spend → 90% of it running to remarketing → Zero prospecting. Zero incremental lift. Just recycling brand content to existing audiences The brand thought Meta wasn't working. Their agency...
Spreetail Introduces the Brand Experience Portal (BEx)
Spreetail has unveiled the Brand Experience Portal (BEx), a real‑time dashboard that consolidates sales, advertising, and fulfillment data for its brand partners. The platform integrates existing tools such as Price Pulse, Promise Pro, True Ads, and Smart Shelf, delivering AI‑driven...
Meta Penalizes Similar Ads; Diversify Creative to Lower CPM
Meta doesn't care how many ads you're running. It cares how different they are. You can’t keep blaming the same old things when CPM rises. → More competition in the auction → Post-holiday budget shifts → Algorithm changes Those things are real....
Shake Content’s Dani Markovits: Founders Who Ignore LinkedIn Are Ceding Their Best Acquisition Channel
Shake Content’s new chief commercial officer, former LinkedIn creator‑team leader Dani Markovits, warns that B2B founders who ignore LinkedIn are forfeiting their most effective acquisition channel. He argues that founder‑led posts generate higher trust and reach than corporate pages, especially...
Why a Streaming TV Ad Platform Is Buying Billboards
Vibe.co, a streaming‑TV ad platform, launched a bicoastal out‑of‑home campaign targeting enterprise ecommerce marketers, SaaS leaders, AI founders and venture capitalists. The effort places billboards, subway ads, buses and taxi tops in New York and the San Francisco Bay Area, featuring...
Don’t Silo PESO Tactics—Integrate Them as a System
At the start of our PESO Model® series, we talked about why the PESO Model Certification® was rebuilt for how people actually find information today. Before that, we went deep on the visibility engine : owned media as the proof-backed...
SaaS Distribution Channel: Partner Deals to $100M ARR
In this episode, host Omar Khan talks with Zong Xu, co‑founder of Deliverect, about how the company built a centralized platform that connects restaurants to dozens of digital ordering channels and now serves over 80,000 locations, approaching $100 M ARR. Zong...
What Is Lead Generation? Top Strategies for Scaling Teams
Modern B2B lead generation has shifted from sheer volume to targeting the right accounts with verified, compliant data, turning interest into predictable pipeline. The article outlines a ten‑step funnel—from market definition and awareness to scoring, handover, and retention—highlighting the critical...
Sell the Buyer’s Personal ROI, Not Just Business Metrics
One of the biggest things B2B startups miss is underselling the "personal ROI" to the buyer or user of your technology. I spent time with a leadership team of a B2B startup yesterday and the topic of demonstrating ROI came up. We...