Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
TapClicks Expands Unified Marketing Intelligence with AudioGO and Instacart Instant-On Connectors
TapClicks announced two new Instant‑On connectors—AudioGO for streaming audio and Instacart Ads for retail media—expanding its AI‑powered Smart Marketing Cloud. The additions let agencies and brands pull audio and grocery‑shopping campaign data into a single platform for unified reporting and ROI measurement. By storing historical data and offering near‑real‑time access, the connectors aim to eliminate silos and accelerate budget allocation decisions. TapClicks says the move supports faster optimization across the full customer journey.
Dstillery, Keynes, and The Trade Desk Partner to Advance Agentic Advertising
Dstillery unveiled its DS-1 agentic advertising platform, partnering with CTV technology firm Keynes and major DSP The Trade Desk. The platform connects directly to Keynes’ Slack workspace via the Model Context Protocol, compressing audience discovery and custom modeling from days...
Value Decline, Not Churn Rate, Drives Revenue Loss
Your customers are churning. But not for the reason you think. Most founders look at monthly churn, see 3-4%, and think "we're fine." But then they pull up their net revenue retention at 12 months and it's sitting at 70%....
Sign Customiser Tops $75M as Sign Shops Ditch Spreadsheet Quotes for Online Ordering with AI Quote Automation
Sign Customiser, an Adelaide‑based quoting platform, has processed more than $75 million in merchant sales across 100 countries over the past four years. The solution replaces spreadsheet‑based pricing with an embeddable AI‑driven customiser widget that lets customers design, price, and pay...
Stop Mass Emails: Offer Relentlessly, Share Your Solution
You haven’t run out of people to reach out to. You’ve run out of offers. You sent one message to each person once. That’s not outreach. That’s a mass email, sent the long, hard, stupid way. Here’s what I’ve noticed about the...
DataDome Launches Enhanced Partner Program Built for Depth
DataDome unveiled an enhanced Partner Program that unites resellers, technology alliances, and cloud partners to deliver comprehensive bot‑mitigation solutions. The program introduces three reseller tiers—Authorized, Growth, and Strategic—each with specific margins, enablement milestones, and co‑selling benefits, plus a new partner...
RecordPoint Expands AI Governance Capabilities with New MCP Server Integration
RecordPoint has launched its Model Context Protocol (MCP) Server, a standardized gateway that lets any AI agent securely access governed enterprise data. The server provides permissioned, auditable access to sources such as SharePoint, Google Drive, and file shares without custom...
Coforge Advances Data Cosmos, a Next-Gen AI-Enabled, Cloud-Native Data and Analytics Platform Designed to Accelerate Enterprise Transformation
Coforge has launched Data Cosmos, an AI‑enabled, cloud‑native data engineering and analytics platform designed to unify fragmented enterprise data. The solution is organized into five portfolios—Supernova, Nebula, Hypernova, Pulsar, and Quasar—that address modernization, governance, DataOps, and GenAI adoption across the...
Teramind Launches the First AI Governance Platform for the Agentic Enterprise
Teramind unveiled AI Governance, the first platform that extends enterprise‑grade oversight to every AI tool and autonomous agent used by employees, from ChatGPT to shadow AI. Internal research shows over 80% of workers use unsanctioned AI, with 49% hiding this...
Brick Marketing Develops System for Balancing SEO, AI Search, and Content Marketing
Brick Marketing unveiled a structured system that unites traditional SEO, Generative Engine Optimization (GEO) for AI‑driven search, content marketing, and coordinated social media promotion. The framework aims to keep brands visible in classic search while also positioning them within AI‑generated...
Target Emotionally Ready Prospects, Not Senior Titles
I was in a coaching workshop with an SDR team selling into enterprise accounts last week and a rep asked which prospect to message first. It's a massive account.. probably 20 people we can reach out to at min. The obvious choice...
Leadership Swaps Hide Costly 18‑24‑month GTM Inefficiency
The hidden 18–24 month cost most companies never calculate There’s a familiar moment in many companies when growth stalls. Pipeline slows. Forecasts wobble. Pressure rises. And eventually, the conversation turns to people. “Maybe we need a different marketing leader.” “Sales...
3 Best Email Databases For Prospecting In Europe
European B2B email database providers built for North America often deliver patchy coverage, high bounce rates, and limited GDPR safeguards for EMEA markets. This guide highlights three providers that place Europe at the core of their data strategy: Cognism, Dealfront,...
Expandi Limited Acquires Kompass to Create Leading European B2B Data, Media and AI-Powered Marketing Platform
Expandi Limited announced the acquisition of 100% of Kompass, creating Europe’s largest independent B2B data, technology, media and services platform. The combined group now employs over 250 staff across eight countries and offers a database of more than 70 million companies,...
DMWF Spotlight: How Ecommerce Marketers Gain a Competitive Advantage – without More Complexity
E‑commerce marketers are confronting rising acquisition costs and a fragmented, multi‑device buyer journey that traditional search and social channels no longer dominate. Autonomous AI platforms now analyze live intent signals across the open internet, allowing brands to reach high‑intent shoppers...
DMWF Spotlight: Stop Personalising More. Start Thinking Better.
The article argues that CRM success isn’t driven by more personalization or automation, but by better judgment and restraint. Companies often assume that increasing messages boosts engagement, yet customers feel overwhelmed and ignore the noise. Atombit advises focusing on what...
From Masks to Monetization: 5G’s Enterprise Evolution
There’s something powerful about looking back at moments that quietly shaped where we are today. Throwback to #MWC22 in Barcelona, when the world was just emerging from lockdowns. Masks were still mandatory, even during interviews, and yet the conversations were anything...
AI SEO Bot Turns Slack Into Full‑Time Optimizer
I have an OpenClaw SEO agent that sits in my team Slack for helping us with our internal SEO. It's connected to GSC, GA4, and our content creation product, ClickFlow + our CMS WordPress. When you insert a bot armed with...
Box Inc (BOX) Q4 2026 Earnings Call Transcript
Box Inc. reported Q1 FY2026 revenue of $276 million, up 4% year‑over‑year, and billings surged 27% to $242 million, driven largely by pricing increases and rapid adoption of its AI‑focused Enterprise Advanced suite. Remaining Performance Obligations climbed 21% to $1.5 billion, while net...
Link Content Directly to Revenue to Prove Value
How to tie Content to Revenue and prove content marketing value [RevCO F... https://t.co/DrLnhaoEwf via @YouTube
2026 Growth Hinges on Alignment Over Optimism
Growth in 2026 Will Depend Less on Optimism and More on Alignment [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/GgaDpWstRs New research from @OuterBox .
EVgo Inc (EVGO) Q4 2025 Earnings Call Transcript
EVGO reported a fourth‑quarter 2025 revenue of $678 million and GAAP net income of $32 million, with adjusted EBITDA reaching $126 million. The company secured a record $520 million in new or expanded contracts, including five ICE‑dedicated facilities that add roughly $400 million of annualized...
Scale Winning Ads to Transform Your Brand
Finding winning ads that can scale and change a brands entire trajectory 🫡
Build Target Lists in 5 Minutes with Claude & ZoomInfo
Most “AI for sales” demos stop at generic copy. This one doesn’t. You can use Claude inside Slack + ZoomInfo data to build a target list and prep an account in under 5 minutes. EVERY @ZoomInfo customer already has access. I’ll show the exact...
Cable One’s MBI Deal to Bolster Its Business Services Capabilities
Cable One will acquire Mega Broadband Investments (MBI) to broaden its rural fiber footprint and diversify its business‑services portfolio. The deal adds roughly 210,000 residential and business customers and expands the company’s network to about 675,000 passings across 24 states....
GTM Engineers: The $500K Solution Replacing SDR Teams
Patrick Spychalski has generated over $100m in pipeline using Clay . Then he sold his Clay agency for a life-changing amount. Tomorrow he's giving away the exact GTM systems being used by the hottest names in tech: Most B2B sales...
Embrace AEO Now for Upstream Growth Advantage
Twenty years ago, I chose the channel I could measure over the one that could compound. Paid search felt clean. SEO felt messy. Looking back, avoiding SEO early was one of my biggest growth regrets. Today feels similar. AEO is...
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV
Smartly announced an integration with Amazon DSP that lets advertisers extend their video campaigns to Amazon’s premium connected‑TV inventory, including Prime Video, Fire TV, and third‑party publishers. The partnership embeds AI‑driven creative optimization and personalization directly into Smartly’s platform, eliminating...
Anthropic's Brand Pivot Makes Claude #1 App
I talk a lot about Brand Storytelling - and getting to a distinctive story.... And, admittedly, it gets really esoteric at times... It can be really hard to see how all the pieces fit together... But - look out... Anthropic...
Profit‑First Strategy Beats Campaign Management in 2026
Two years ago, targeting expertise was a job that Meta now offers for free. The best agencies today are helping brands understand their true profitability, build offers that actually resonate, and create content that supports both. The button pushing comes in...
Criteo Joins OpenAI Advertising Pilot in ChatGPT
Criteo has become the first advertising‑technology partner in OpenAI’s ChatGPT Free and Go advertising pilot in the United States. The integration lets brands run Criteo‑powered ads directly within the ChatGPT interface, leveraging the platform’s commerce‑focused AI decisioning. Early data shows...
Brand Fuels Performance; Performance Rarely Builds Brand
It's often said that "brand drives performance, and performance builds brand", but in many cases only the first half of that statement is true. Which is problematic when you have a program whose budget heavily favors performance marketing. Brand definitely...
OpenClaw Automates Claude Code Tasks with ACP
Your OpenClaw can now manage your Claude Code instances without you needing to be there the whole time. Just activated ACP and I’m curious to see how it’ll work on small tasks initially. Some ideas my OpenClaw messaged me: ACP works now. Here's...
Function-Level Optimization Is System-Level Debt
The post argues that optimizing individual GTM functions without system‑level coherence creates structural debt that stalls revenue growth. It outlines five structural truths, emphasizing that coordination alone is insufficient and that coherence is an architectural, not cultural, issue. As companies...
New ClickFlow AI Visibility Tracks Brand Presence Across Platforms
Happy to announce that we just added our AI Brand Visibility feature in ClickFlow. It tracks how brands appear across AI platforms like ChatGPT, Gemini, and Perplexity: ranking position, mention type, sentiment, and competitor comparison. ClickFlow is our *quality* content generator and...
Growth Depends on Capital Allocation, Not Marketing Effort
At $10M ARR, pipeline isn’t driven by effort. It’s driven by capital design. Marketing at this stage is not creativity. It’s capital allocation. If you hire a CMO but: • Don’t fund demand • Don’t fund enablement • Don’t fund...
Is This Missing From Your Value Prop?
Effective selling extends beyond closing a deal; it demands structured change‑management to embed the promised value. The article outlines a four‑stage framework—pre‑sales, implementation, post‑sale, and resistance handling—to guide reps in managing customer transitions. By proactively identifying red flags, providing on‑site...
Cold Outreach Success Is Pure Math, Not Talent
You don’t have a closing problem. You have a math problem. The average response rate on cold outreach is about 5%. That means for every 20 messages you send, one person replies. Not that one person buys. One person replies. Most agency owners...
Stop Overthinking AI: Ask Claude, Take Anthropic Courses
"Where do I start with AI? I'm completely overwhelmed." I hear this every single week from smart, successful people. So here's my blunt answer: you're massively overthinking it. Two things. That's all. 1. Open Claude right now and type: "I'm...
Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions
Abstract Infosys announced a major expansion of its digital services, adding a full suite of advanced SEO and integrated digital marketing solutions. The new portfolio includes technical SEO audits, structured data, link building, local search, multi‑channel campaigns, and real‑time performance...
Stop Quick Wins: Educate and Segment Leads for Pipeline Growth
Pipeline not growing? You might be making these 3 classic mistakes.. It’s painfully common: B2B Marketers and Founders get stuck on the sales treadmill, chasing only those who seem ready to buy now, ignoring the bigger picture. 1. Chasing Quick...
VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms
VisibleFirst has released a free WordPress plugin that enhances AI‑search visibility, enabling businesses to be recommended by platforms such as ChatGPT, Claude, Gemini, and Google AI Overviews. The tool provides an AI Visibility Score dashboard, auto‑generates an llms.txt file, adds...
RevOps Roundup: Week 9, 2026
The RevOps Roundup for week 9, 2026 aggregates fresh thought leadership on scaling sales teams, AI‑driven admin reduction, and tool integrations. Flowla outlines five high‑impact workflows to standardize sales processes once organizations exceed ten reps, emphasizing Digital Sales Rooms and CRM‑linked automation....
Melbourne AI Agency Enterprise Monkey Quits ChatGPT Over Pentagon Deal
Melbourne‑based AI agency Enterprise Monkey announced it will move all internal AI operations, agents, and new product development from OpenAI to Anthropic’s Claude. The switch follows OpenAI’s introduction of advertising in ChatGPT and the company’s Pentagon contract, which the CEO...
Info‑overloaded Founders Need Revenue Infrastructure for Sustainable Growth
The founders/CEOs, I work with are only information overloaded NOT confused. They’ve built momentum, visibility and demand. But they haven’t built the right revenue infrastructure. And growth without infrastructure is heavy and stagnant.
Meta Forces One‑click Upsell for New Campaign Budgets
Meta is really pushing these one-click upsells. Launching a brand new campaign and Meta says it needs more budget. https://t.co/qnK7Xxz5sa
HBX Group Deepens Traveloka Ties with Expanded Asia-Pacific Hotel Supply
HBX Group has extended its partnership with Traveloka, adding more than 40,000 locally‑contracted hotels to its Asia‑Pacific supply ecosystem. The deal, announced at HBX’s MarketHub Asia event in Bali, creates a two‑way content distribution channel that deepens coverage in Indonesia...
Turn Competitors Into Teachers to Sharpen Strategy
RT @VisionEdgeMktg 🎲 Your competitors are your best teachers. Learn from their moves, improve your strategy. https://t.co/18U3uzzFhM #CompetitiveIntelligence #StrategicPlanning #MarketAnalysis
AI‑generated Slop Makes up 21% of New Shorts
AI-generated slop accounts for 21% of YouTube Shorts shown to new users. Here's what this means for marketers and where your content is most protected. https://t.co/bPFCSffiUD via @MattGSouthern, @sejournal
Master Prioritization to Maximize Time and Energy
Prioritization — Using Your Time & Energy Effectively - https://t.co/P6VHpoEKTr - https://t.co/jJdqYT6Lq4 by Leon Ho