Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
To Jumpstart Centers of Influence Referrals, Think Outside the CPA
Financial advisors are urged to broaden referral networks beyond traditional CPAs and lawyers, embracing strategic alliances with diverse centers of influence. Mike Byrnes suggests using happy clients for warm introductions and targeting non‑traditional partners such as yacht dealers, realtors, clergy, and event planners. Cerulli Associates reports COI referrals rose to 13.9% of new clients, highlighting growing importance as organic growth becomes tougher. The article outlines practical steps for building mutually beneficial relationships while maintaining compliance and gratitude.
Hire Demand Generation, Not Just Brand, for Growth
I was on a call with a CEO. "We are 100% Sales-driven. We have absolutely ZERO Marketing" I probed a bit more to understand. Turns out they hired a CMO once for a 8 month stint. All she wanted to...
Pipeline Velocity: How to Measure and Improve It
Pipeline velocity measures how fast qualified opportunities turn into revenue, using the formula (Opportunities × Average Deal Size × Win Rate) ÷ Sales Cycle Length. The guide explains why traditional coverage ratios can mask slow‑moving pipelines and how velocity serves as a leading indicator...
From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
In this episode, Jared Gaiman, co‑founder of Boxed and current CEO of Spresso, recounts the rise of Boxed from a $187 M e‑commerce business to its Chapter 11 filing and subsequent pivot to a $5 M ARR SaaS model focused on enterprise software...
Creative Diversity Drives Reel Reach, Prevents Rising CPMs
3 reels a week and 10 variations of the same concept is not a creative strategy that will save you from rising CPMs. Andromeda processes 10,000x more ad variants in parallel than Meta's old system. It has more creative combinations...
Saertex Expands Distribution Network in Turkey with Neva Composites
Saertex has partnered with Neva Composites to expand its Turkish distribution network, giving local customers direct access to high‑quality multiaxial glass, carbon and natural‑fiber fabrics. The move strengthens Saertex’s presence in marine, aerospace and automotive sectors across Turkey. In parallel,...
Buyers Satisficing: Time Constraints, Not Fear, Drive Choices
It can be too easy to look at buyer research and come away with a perspective that buyers make overly-safe, incomplete, and sub-optimal decisions. Worse, it can be too easy as a marketer to see buyers as needing us to...
Use Hours Not Days to Boost Email Opens
“Hours” works better than “days” in email. Why? Present Focus Bias. Humans are hardwired to want instant gratification. We don’t like to wait. According to Jay Schwedelson of SubjectLine.com , you can increase your open rate by 24% by using...
Freestar Introduces pubOS, a Unified Publisher Operating System Built to Replace Fragmented Solutions and Navigate the AI Age
Freestar launched pubOS, a unified Publisher Operating System that replaces fragmented ad‑tech stacks with a single, integrated platform. The solution combines Freestar’s proprietary monetization tools—including a custom Prebid wrapper and AI‑driven yield engine—with a marketplace of identity, compliance, and analytics...
Sinch Expands Its Platform With Agentic Conversations for AI-Powered Customer Engagement
Sinch unveiled Agentic Conversations, a suite that lets enterprises deploy AI agents across messaging, voice and email channels at scale. The platform offers an open, secure infrastructure that integrates with existing enterprise systems and supports both Sinch‑built and third‑party agents....
Latino-Founded Applevel Reports $40M Valuation, Integrating WhatsApp Into GoHighLevel CRM and OpenAI
Latino‑founded startup Applevel announced a $40 million valuation after scaling its platform that syncs WhatsApp conversations into the GoHighLevel CRM and adds OpenAI‑driven response automation. The solution now serves over 4,500 active users in more than 36 countries and has recruited...
Snowflake Posts 30% Revenue Surge, Record Bookings
Snowflake prints 30% revenue growth and record bookings momentum $SNOW delivered Q4 revenue of $1.28B (+30% YoY) with product revenue at $1.23B (+30%) and EPS of $0.32, beating estimates by 23%. Growth is re-accelerating at scale. RPO climbed to $9.77B (+42%), billings...
AI Agents Turn Discovery Into a Subscription Habit
As agents improve and spread across more surfaces, discovery turns into a subscription habit, and the work of search gets delegated. https://t.co/Zupbt4bGFY via @DuaneForrester, @sejournal
How Embedded BNPL Optimizes Cash Flow for SMBs: Inside the Intuit-Affirm Partnership
Intuit has teamed with Affirm to embed a Buy‑Now‑Pay‑Later (BNPL) option directly into QuickBooks invoices, letting small‑business owners split customer payments while receiving the full amount upfront. The move turns QuickBooks from a bookkeeping tool into an actionable financial operating...
7 Content Strategies to Build Authority and Trust
7 Ways to Use Content to Build Authority and Trust in Any Niche (+ Real Examples) - B2B Marketing Blog | Webbiquity - https://t.co/CJYHcehmSM https://t.co/aQ6RDwYiCA
Leverage Executive Quotes to Boost Outreach Effectiveness
My favorite play is finding exec quotes and then leveraging that in emails..cold calls.. LinkedIn messages. https://t.co/w5mNxiNxGa
OutSystems Launches Elevate Partner Program
OutSystems unveiled Elevate, a redesigned global partner program that replaces its previous one‑size‑fits‑all model with a performance‑driven “Earned Level” framework. The new system awards points across financial contribution, knowledge, customer satisfaction, and program track, with heightened weighting for agentic AI...
Focus on Revenue, Not Free Work, in Cold Emails
The best performing cold email is the one that leads to paying customers. You can generate a lot of positive replies by offering to do free work. Oh, you'll make it up in volume. Got it.
Ribbon and AWS Transform Cloud Deployment for Service Providers and Enterprises
Ribbon Communications announced a strategic collaboration with Amazon Web Services to deliver a cloud‑native, secure voice communications suite on AWS Marketplace. The offering bundles Ribbon’s Session Border Controller, policy routing engine, and centralized management platform as containerized services optimized for...
Capxel Launches LLM-LD, the First Open Standard for Making Websites Readable by AI Agents
Capxel has launched LLM‑LD, the first open standard that makes website content directly readable by large language model agents. The specification defines a .well‑known/llm‑index.json file, AI Discovery Page format, and three conformance levels to guide brands in structuring data for...
Agencies Using Open, AI-Driven Media Buying Are Outperforming the Market – AI Digital’s Open Garden Framework Animation Shows Exactly Why
AI Digital unveiled an animated explainer of its Open Garden Framework, highlighting how AI‑driven, open‑ecosystem media buying outperforms closed‑platform approaches. The data shows advertisers achieve 2.9‑times higher performance, 26% greater ROI, and make decisions 73% faster when leveraging predictive analytics...
Nestlé’s AI Push Brings New Marketing Tools Into Daily Workflows
Nestlé is embedding artificial intelligence across its marketing and sales functions by upgrading to SAP S/4HANA Cloud Private Edition, a platform now serving over 50,000 users in 112 countries. The rollout introduces SAP’s AI copilot, enabling automated insights and routine‑task...
3 Questions for 2U’s Jihan Quail
Jihan Quail rejoined 2U as global head of growth, citing the firm’s disciplined leadership and timing amid higher‑education turbulence. Her stint at Pathstream and Honor Education gave her a panoramic view of the ed‑tech ecosystem, informing a refreshed partnership strategy....
Learning From Palantir’s $200M Sales Leader
Unreal first Closed Won Club masterclass with Palantir’s former head of commercial sales (KSA). $200M+ in career revenue closed. Hands down… I learned an insane amount getting to grill John with questions for 45 minutes. Excited to line up the...
GigaCloud Technology Inc (GCT) Q4 2025 Earnings Call Transcript
GigaCloud Technology reported record Q3 2025 revenue of $333 million, a 10% year‑over‑year increase, and a quarterly EPS of $0.99. Growth was powered by a 70% surge in European revenue, bringing the region to $100 million, while product revenue rose 16% YoY...
Gushwork Bets on AI Search for Customer Leads — and Early Results Are Emerging
Gushwork, an India‑founded startup, closed a $9 million seed round that values it at $33 million post‑money. The company’s AI‑driven platform creates search‑optimized content, builds backlinks, and tracks leads to help businesses appear in AI‑powered search results such as ChatGPT and Gemini....
Bridge Marketing & Sales: Align Mindsets for Growth
The misalignment between marketing and sales often stems from the different mindsets that each team brings to the table. Although both teams share the same overarching goal of driving business success, their approaches to engaging prospects can differ significantly. If...
Solving Furniture Decision Fatigue Through AI and Retail Partnerships at Furniture.com | eTail West 2026
In this episode, Ann Mazinga chats with Alex Seaman, SVP and co‑founder of Furniture.com, about the platform’s AI‑driven solution to furniture‑shopping decision fatigue. Furniture.com aggregates dozens of trusted retailers into a single, agentic checkout experience, using AI to standardize product...
Measure Marketing by Deal Impact, Not Dashboard Vanity
How honest are we about how we measure our marketing? We say we want clear and guiding KPIs. But then teams build KPIs that protect the report, not the business. It’s s easy to measure what makes us look productive....
From Creator to Editor: New
You're job is no longer to create, it's to edit. And I am releasing a tool for Cannonball GTM subscribers to help you do just that...
BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee
In this episode, Dan Lee, co‑founder and CEO of Nooks, unveils the new Agent Workspace and AI Sequences, explaining how AI‑native tools are reshaping the top‑of‑funnel sales process. He contrasts Nooks with legacy sequencing platforms, highlighting its ability to automate...
Meta's AI Will Automate Entire Ad Campaigns
If your value lives in media buying mechanics, Meta is already building your replacement. Mark Zuckerberg has confirmed that Meta is testing a system where a brand will enter a product URL and a budget, and the platform will build an...
Partnerships Spell Potential Trend for 3PD Platforms and Temporary Housing Marketplaces
In early 2026, leading third‑party delivery platforms are teaming up with temporary‑housing marketplaces. Airbnb launched an Instacart pilot that lets guests pre‑stock pantries and rewards hosts with cash and free Instacart+ membership, while Landing partnered with Gopuff to give guests...
Pivot to AI Secures Enterprise Deals, Fuels Growth
In this episode of Founder Firesides, @sdianahu talks with Ali Akhtar and Armen Forget of @LetterAICo, who just announced their $40M Series B. After pivoting during YC, they landed enterprise customers like Lenovo in the batch and expanded rapidly. They discuss...
Paid Media Should Accelerate Clarity, Not Manufacture Trust
Paid media is a turbocharger. Which is great… unless you’re turbocharging confusion or trying to manufacture trust. If your paid strategy is: - “we have leftover budget” or - “the quarter is ending and the pipeline is soft” …that’s not...
Valuedynamx Appoints Eileen Peacock, SVP, General Manager, Valuedynamx U.S. to Lead on Market Expansion
Valuedynamx, a Collinson Company specializing in purchase‑reward solutions, has appointed Eileen Peacock as SVP and General Manager of its U.S. operations. Peacock brings over three decades of experience across financial services, travel, retail and loyalty to steer business development and...
Turn Agency Data Into AI Powerhouse: $1M to $18M
I interviewed a founder who turned his agency into an AI SaaS. $1M to $18M ARR in 9 months. The secret? 6 years of agency data trained the AI. @rich_fyxer_ai (Fyxer AI) told me how he pulled this off. Here...
Longer, Deeper Event Talks Deliver Real Business Value
Fascinating Trend: Events are FINALLY going deeper in 2026 Quick explanation: Over the past 5 years, I think many event organizers bought into this Tik-Tokification of events, making talks shorter so as to "keep the attention" of the audience. In...
Agentive Appoints Former Google Cloud Leader David Keene as Co-Founder and Chief Revenue Officer
Agentive announced that former Google Cloud executive David Keene will serve as co‑founder and chief revenue officer. Keene brings more than three decades of leadership at Google Cloud, Salesforce, Oracle, SAP and recent CMO roles at Wipro Europe and Speechmatics....
Align Marketing & Sales in Three Simple Steps
RT @VisionEdgeMktg 🔗 Marketing and sales misaligned? That's leaving money on the table. Three proven steps to fix it now. https://t.co/pWTXFdm97t #MarketingAlignment #SalesStrategy #RevenueFocus
SoftwareOne to Launch Globally as an Authorized Google Cloud Distributor
SoftwareOne announced it is now one of the first global authorized Google Cloud distributors, extending its cloud portfolio across ten initial markets. The rollout includes Australia, Austria, Denmark, France, Finland, Germany, India, Norway, Sweden and the United States, with more...
Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’
Analytic Partners released a preview of its 2026 State of Commercial Decisioning Survey, based on 455 senior executives at $1 billion‑plus advertisers. The study finds commercial analytics, especially marketing mix modeling, now serves as the primary source of truth for budget,...
Adswerve Appoints Tom Zawacki as Chief Executive Officer
Adswerve, a data‑focused consultancy at the AdTech‑MarTech crossroads, announced Tom Zawacki as its new chief executive officer. Zawacki arrives with more than three decades of experience in data, artificial intelligence and marketing technology, most recently serving as Chief Growth Officer...
TapClicks Introduces SmartStory: Turning Campaign Data Into Stakeholder-Ready Presentations in Minutes
TapClicks launched SmartStory, an AI‑driven platform that converts live marketing data into polished PowerPoint and PDF decks within minutes. Built on TapClicks' enterprise‑grade data management layer, the solution pulls from thousands of MarTech and AdTech connectors to create unified, insight‑rich...
ITVibes Shows How AI Turns Websites Into Lead Engines
ITVibes, a Houston digital‑marketing agency, is showing local service firms how AI‑backed website optimization can convert static sites into active lead generators. By analyzing real‑time user behavior, the agency identifies friction points, content gaps, and intent mismatches that hinder conversions....
EnforceAuth Free Version Gives Enterprises AI-Native Auth for AI Agents, Machine Identities & Non-Human Workloads
EnforceAuth announced a free tier of its AI Security Fabric, giving enterprises a vendor‑neutral platform to govern AI agents, automated workflows, and machine identities. The solution shifts from traditional access control to decision‑centric authorization, evaluating each action with full context...
SaaStr 843: Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
In this episode, SaaStr host Jason Lemkin discusses the recent crash in software stock valuations and what it means for SaaS founders, emphasizing that true AI companies must show accelerating growth. He critiques public SaaS companies for superficial AI hype...
RocketReach Expands Signal Driven AI Prospecting Through Strategic Partnership with Autobound
RocketReach announced a strategic partnership with Autobound to embed the latter’s Signal Engine into its platform. The integration adds more than 400 real‑time company and contact signals—including job changes, SEC filings, and product launches—to RocketReach’s existing contact database. This signal‑driven...
Vendors Weaponize “Best Practices” To Gaslight Resistant Customers
Software vendors often push 'best practices' as a rigid truth. If you resist, they claim YOU are the problem for resisting change. This decades-old sales tactic uses reverse psychology and gaslighting to enforce their way. #TechSales #ERP #BusinessStrategy https://t.co/LpnAmeQlyR
Northwood Space Names Zak Kirstein as Chief Revenue Officer
Northwood Space has appointed Zak Kirstein as chief revenue officer, promoting the executive who has been with the company for just over two years. Kirstein previously led the head of growth function and was instrumental in securing a $100 million Series B...