Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Yelp Partners with Zocdoc to Launch Real-Time Healthcare Appointment Booking
Yelp has teamed up with Zocdoc to embed real‑time medical appointment booking directly into doctor business pages on its iOS app, leveraging Zocdoc’s scheduling engine and the new AI‑driven Yelp Assistant chatbot. The feature displays in‑network availability and lets patients confirm slots without leaving Yelp. An Android and desktop rollout is slated for later this year, extending the capability across platforms. Providers can manage bookings through existing EHR or Zocdoc systems, eliminating extra administrative steps.
ABM Spending Often Just Keeps Pace with Competitors
Those high-value accounts that we place in our ABM lists are often the exact same accounts that our competitors are pursuing as well. Which can mean, from a macro level view, that all the extra expense we put into ABM...
MiniMed Posts Double-Digit Sales Growth, Widening Net Loss
MiniMed, Medtronic’s diabetes‑tech spinoff, posted FY26 Q3 revenue of $790 million, up 15 % year‑over‑year, but its net loss widened dramatically to $119 million from $10 million a year earlier. Growth was driven by sales of its automated insulin‑delivery system, FDA clearance for the...
Shift B2B Marketing From Features to Trust‑Building Content
Thank you Sean Callahan for inviting me to join my friends Andy Crestodina , Mimi Turner , Jane Bartel and Jillian Ryan in the latest feature in the ANA "B2B Marketers Face a Crossroads." My POV: Most B2B marketing is...
What AI Model Should You Use for Revenue Intelligence? Von Says All the Big Ones, and It Will Automate Mixing...
Von, a new AI platform from Rattle, creates a company‑wide context graph that unifies CRM, call transcripts, emails, and internal docs to serve as an intelligence layer for Go‑to‑Market teams. It employs a mixture of Anthropic’s Claude, OpenAI’s ChatGPT, and...
Technographic Data Providers: Why Paying Less Costs More Later
The guide warns that low‑cost technographic data providers often deliver inaccurate, non‑compliant records that inflate outreach expenses and erode pipeline quality. It compares seven leading vendors, highlighting Cognism’s GDPR/CCPA compliance, verified mobile reach, real‑time enrichment, and integrated intent signals. While...
Prioritize Profit per Ad over Exhaustive Data Testing
Also think that most people are over-complicating "testing" by trying to buy data. You either are focused on performance and growth or you're focused on buying data & information. What's important to you, is it maximizing your profit and CM per ad...
Simplify Brand Strategy to Win Complex B2B Decisions
“58% of deals are lost to no decision,” warns Leslie Venetz . “Brand is the path of least resistance to revenue,” explains Kate DiLeo . “Treat the buyer’s journey as a playground,” advises Ashley Faus . “Less is more. Focus...
VinFast Adds 14 Distributors to Accelerate Philippine EV Scooter Launch
VinFast announced the addition of 14 new motorcycle distributors, bringing its Philippine dealer network to 19 partners as it prepares for a June 2026 launch of its electric scooter lineup. The move ties inventory to local logistics routes and underpins...
Patience Beats Premature Positioning Changes
the most dangerous move after a positioning decision is changing it too early 👇 a bunch of teams do this they try a message for a few weeks, get uncomfortable see mixed feedback start tweaking then call the strategy wrong...
Canva Launches AI‑Driven Enterprise Suite to Challenge Adobe and Microsoft
Canva announced a new AI‑powered update that lets users request presentations, documents and other design assets directly from Slack or email, delivering editable Canva files. Founder‑CEO Melanie Perkins says the move shifts Canva from a design platform with AI add‑ons...
B2B Ecommerce Powers Africa Retail
African consumer ecommerce is hampered by high acquisition costs and fragmented delivery, prompting a pivot toward B2B platforms that supply physical retailers. Companies like Nigeria’s TradeDepot and the MaxAB‑Wasoko merger are turning trucks into high‑density supply nodes while also offering...
Ask Better Demo Questions, Close More Deals
Discovery does not stop once you start the demo ❗❗❗ Here are 3 poor questions you ask, and 6 powerful questions to replace them: Pulse Check: ❌ Any questions? ✅ What has stood out the most so far? ✅ What else comes to your mind...
B2B Influencer Marketing in 2026: The Rise of LinkedIn Influencers in B2B Tech
B2B influencer marketing has migrated from occasional expert webinars to a creator‑led model anchored on LinkedIn, where founders, CMOs and product leaders publish consistently. These "LinkedInfluencers" build trust through repeated, expertise‑rich posts that shape buyer opinions long before a sales...
EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io
Cognism is positioning itself as the premier EMEA B2B data provider, touting GDPR‑compliant sourcing, a five‑step verification process, and the deepest European coverage among rivals. The analysis contrasts Cognism with ZoomInfo and Apollo.io, noting ZoomInfo’s limited DNC screening and fragmented...
RevOps Shows, Doesn’t Design Your Revenue System
A quick clarification before you bring in RevOps—especially in fast-growing B2B companies. “We already have RevOps building our revenue system.” That's one of the most expensive mistakes I see founders make when scaling. RevOps makes the system visible. It doesn’t...
How to Measure Demand Gen Creative Impact with Asset Uplift Tests
Google introduced asset uplift experiments for Demand Gen campaigns, letting advertisers run A/B tests that isolate the incremental impact of specific creative assets. The framework requires a minimum of 50 conversions, continuous budget, and a 50/50 split to achieve statistical...
Carlsberg Swapping Coca-Cola for PepsiCo in Northern Europe and the Baltic States
Carlsberg Group will become PepsiCo’s exclusive bottler across Scandinavia and the Baltic states starting in 2029, ending its current Coca‑Cola bottling contracts in Denmark and Finland. The Danish brewer already bottles PepsiCo drinks in up to fourteen markets, including the...
Quest Analytics Expands Leadership Team with Appointment of Mike Cavan as Chief Commercial Officer
Quest Analytics announced Mike Cavan as its new Chief Commercial Officer. Cavan will lead the sales and marketing teams, integrating go‑to‑market strategy with customer outcomes across the entire lifecycle. He arrives with more than 30 years in healthcare technology, including...
Email ROI Claims Meet a More Complicated Reality
Email marketing is still praised for high returns, but Mailgun’s survey of 1,200 senders shows only 13% of campaigns achieve the famed $40‑for‑$1 ROI. While 60‑62% of respondents who measure claim ten‑fold returns, less than half can actually calculate ROI,...
Winn‑Dixie and Amazon Extend Same‑Day Grocery Delivery to Miami and Across Florida
Winn‑Dixie and Amazon have broadened their same‑day grocery delivery partnership to include Miami, Fort Lauderdale, the Florida Keys and West Palm Beach, extending the service to all of Florida. The rollout adds more than 15,000 Winn‑Dixie items to Amazon’s platform...
OpenGov Names Thiago Sá Freire CEO to Accelerate AI‑Native Growth
OpenGov announced that its president and COO, Thiago Sá Freire, will assume the chief executive role on April 1, 2026. The move follows Cox Enterprises' 2024 majority‑ownership acquisition and signals a push to deepen AI‑driven services for more than 2,000 U.S. government...
BlackBerry QNX Deepens Nvidia Edge AI Tie‑up, Fuels Enterprise Growth
BlackBerry's QNX division announced an expanded integration of its Safety 8.0 OS with Nvidia's IGX Thor edge AI platform at Hannover Messe, while Chinese EV maker Leapmotor selected QNX for its new D19 SUV. The moves broaden QNX's reach beyond automotive...
Advantest Announces Strategic Partnership with Applied Materials and Joins EPIC Platform
Advantest Corporation became the first automated test equipment (ATE) firm to join Applied Materials' EPIC (Equipment and Process Innovation and Commercialization) platform in Sunnyvale. The partnership links Advantest’s Innovation Center with Applied’s EPIC Center, creating a joint R&D pipeline for...
Pitch Specific Value, Start Small, Grow via Podcasts
I’ve appeared on 117 podcasts. And it's been a super important little growth hack for my business. Here's how you can get interviewed on other people’s podcasts: 1. Pitch for their audience Pitch ONE specific thing the podcaster’s audience will...
AI Agents Replace Entire Marketing Teams—Build Yours Fast
One person running AI agents can now handle what used to take an entire marketing team. The question isn't whether this model wins. It's whether you build it before your competitors do.
Ingram Micro to Distribute J5create in Australia
Ingram Micro has signed a distribution agreement to bring j5create’s full line of accessories, including docking stations, Wormhole wireless display solutions, USB hubs, and adapters, to the Australian market. The partnership leverages j5create’s vertically integrated design‑to‑manufacturing model and its alignment...
First Customers Arise From Targeted Conversations, Not Mass Outreach
First customers almost never come from broad distribution. They come from very specific conversations with very specific people who have the exact problem you solve right now.
Northern Michigan Tractor to Represent Hyundai CE in Northern Lower Peninsula
Hyundai Equipment for Sale – North America has added Northern Michigan Tractor, based in Johannesburg, Michigan, to its dealer network. The dealership will sell and service Hyundai's compact equipment across the northern Lower Peninsula. Founded in 2019, Northern Michigan Tractor...
The Revenue Impact of Human-Centered AI
Sales teams are inundated with AI dashboards that sit outside the flow of work, limiting impact. Highspot’s human‑centered AI, embodied in Deal Agent and AI Role Play, embeds real‑time insights and guided practice directly into sellers’ workflows. While 77% of...
OpenAI Eyes Deeper APAC Growth with New Marketing Head
OpenAI has appointed Jennifer Lien as head of marketing for the Asia‑Pacific region, operating out of Singapore. Lien will steer brand, user growth, enterprise adoption and partnership strategies across both consumer and B2B segments. The hire follows OpenAI’s recent regional...
StackAdapt Leaks ChatGPT Ad Playbook, Offers $15‑$60 CPM Pilot
StackAdapt disclosed a pilot program to run ads inside ChatGPT, pricing cost‑per‑thousand impressions (CPM) between $15 and $60 and requiring a $50,000 minimum spend. The leak, shared on March 27, shows the DSP courting advertisers with discounted fees and a...
Turbo Energy and Hithium Link AI Optimization to Battery Storage Across Europe and Latin America
Turbo Energy announced a strategic partnership with battery maker Hithium to integrate its AI-driven optimization platform into Hithium’s storage systems, aiming to roll out software‑defined energy assets across commercial and industrial sites in Europe and Latin America. The deal builds...
Greenhouse Appoints New Vice President of Marketing to Drive Growth
Greenhouse announced the appointment of a new Vice President of Marketing, aiming to strengthen its marketing function as the company seeks to expand its recruiting software platform. The hire underscores the firm’s focus on scaling go‑to‑market efforts amid intensifying competition.
Pricer and JRTech Land $51M Digital Shelf Deal with Sobeys
Pricer AB and its Canadian partner JRTech Solutions have signed a $51 million hardware contract with Sobeys to roll out multicolor electronic shelf labels and the Pricer Plaza cloud platform across 300‑350 stores. The 18‑month deployment, beginning in May 2026, underscores...
Dicker Data Launches Solution ConX Partner Marketplace
Australian distributor Dicker Data has unveiled Solution ConX, a partner‑to‑partner marketplace that lets resellers augment their Microsoft cloud offerings with specialist services. The initial catalog includes an end‑to‑end Azure Virtual Desktop solution (AVD Ninja), an automated Intune deployment tool (SureDeploy),...
Adobe Unveils CX Enterprise, an AI‑Driven Platform to Orchestrate Customer‑Experience Workflows
Adobe announced CX Enterprise at its Summit conference, a new end‑to‑end AI platform that coordinates agents across the entire customer lifecycle. The suite, built on Adobe Experience Platform’s trillion‑experience data layer, promises sales and marketing teams a single governance layer...
Laughing Giraffe Launches New Luxe T‑Shirt Color Heather Collection
The Laughing Giraffe announced the 2026 Luxe T‑Shirt Color Heather Collection, introducing three new retail‑ready shades—Cantaloupe, Wisteria and Ice Blue—for its premium 65% polyester/35% cotton blanks. The expansion targets custom printers, online retailers and wholesale buyers seeking modern palettes and...
Victory Live Appoints Kate Howard as CRO to Accelerate Ticketing Revenue
Victory Live announced that Kate Howard, a veteran of NFL and StubHub, has been named chief revenue officer. Reporting to CEO Sam Soni, Howard will steer global revenue strategy, partnerships and go‑to‑market execution for the ticketing technology firm. The hire...
INVIA Secures $1.2M Seed Round to Launch AI‑Powered Financial OS for Egyptian SMEs
Cairo‑based fintech INVIA announced a $1.2 million seed round to accelerate its AI‑powered financial operating system for small and medium‑sized enterprises. Founded in 2023 by Yehia Ashour, Ahmed Zeinhom and Omar Aboulmagd, the startup will use the capital to expand engineering,...
AXOM Partners Hires Tricia Shaw to Boost Tech M&A Advisory
AXOM Partners announced that former Morgan Stanley technology investment banker Tricia Shaw has joined the firm as a partner, raising its partnership roster to six. Shaw brings 15+ years of deal experience, including work on Udemy‑Coursera and Tesla‑SolarCity, positioning AXOM...
Sobeys Expands Partnership with Electronic Shelf Label Supplier JRTech Solutions
Sobeys, the flagship banner of Empire Company, is expanding its partnership with Quebec‑based JRTech Solutions to roll out Pricer’s electronic shelf label (ESL) technology in roughly 300 to 350 stores. The multicolor ESLs will run on Pricer’s cloud‑based Pricer Plaza...
Multithreading in Sales: The B2B Selling Framework
Multithreading in B2B sales replaces the outdated single‑thread approach by engaging multiple stakeholders early in the buying committee. By mapping the full decision‑making group, sellers expose weak support, align messaging to each role’s pain points, and improve forecast accuracy. AI‑powered...
Adobe Launches CX Enterprise, Uniting AI Agents and Global Agency Network
At Adobe Summit, the company rolled out CX Enterprise, an agentic AI platform that links over 20,000 brands with cloud providers and global agency networks. The move aims to eliminate fragmented AI tools, giving sales and marketing teams a single...
Aptean Unveils AppCentral AI Platform for Business Central On‑Premises Users
Aptean announced the preview of its AppCentral AI platform and a suite of ten AI agents for Microsoft Dynamics 365 Business Central on‑premises deployments. The solution, showcased at Directions North America, promises partners a ready‑to‑sell, rapid‑deployment AI capability that keeps...
Diversified Names Tyler Affolter CRO to Accelerate Global Media‑AV Growth
Diversified, the audiovisual and digital‑experience integrator, announced Tyler Affolter as its new chief revenue officer. The veteran executive will steer the firm’s global commercial organization as it expands media, collaboration and broadcast services. The move signals a push to capture...
HockeyStack Raises Funding, Pushes Total Capital Past $50 Million for AI Revenue‑agent Platform
San Francisco‑based HockeyStack announced a new financing round that lifts its cumulative capital to over $50 million. The round, led by Bessemer Venture Partners, Y Combinator and Uncorrelated Ventures, will fund product development and broader rollout of its AI‑driven Revenue Agents....
AgiBot Hits 1.05 Bn Yuan Revenue as UBTECH Scales Humanoid Sales in Europe
AgiBot announced 2025 revenue of 1.05 bn yuan, a jump from 60 m yuan in 2024, while UBTECH posted a 22‑fold rise in humanoid robot sales and partnered with European integrator Terra Robotics. The moves underscore accelerating demand for embodied‑intelligence robots and...
Nomura Research Institute Appoints Steven Rivera as CRO of North America to Accelerate B2B Growth
Nomura Research Institute (NRI) announced today that Steven Rivera will serve as Chief Revenue Officer for its North American operations. Rivera, a 26‑year veteran of cybersecurity, managed services and consulting, will oversee sales, marketing, demand generation and strategic partnerships as...
Design Shows for Clipability, Harvest Millions of Views
TBPN is a 7k-live-viewer pod that sold to OpenAI for $200M because their average clip gets 257k views. Everyone's talking about the strategy. Here's the structure: 1. Format is engineered for clippability, not the other way around 3 hours/day, live, 5 days a...