Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
Core42 Appoints Former Google Executive Emma Cloney to Lead International Expansion
Core42, the G42‑backed sovereign cloud and AI infrastructure firm, appointed former Google executive Emma Cloney as SVP of International Sales & Strategy and General Manager for Ireland. Based in Dublin, she will steer the company’s go‑to‑market plan and expand its European footprint as demand for sovereign AI accelerates. The move follows the launch of Core42’s European headquarters in late 2025 and comes amid forecasts that AI‑optimized server spending will hit $46.8 billion in 2026. Cloney’s three‑decade track record in cloud and enterprise sales is expected to fast‑track the firm’s growth across key markets.
B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026
At B2BMX 2026, industry leaders warned that relying on a single champion is no longer sufficient for B2B deals, as buying committees now average six or more stakeholders. They advocated moving from champion‑centric tactics to consensus‑building by mapping roles, stacking...
Genetec Crowns Top A/NZ Partners for 2025
Genetec honored its top Australian and New Zealand channel partners at the Elevate ’26 conference in Da Nang, Vietnam. Convergint captured the A/NZ Partner of the Year award by delivering the highest FY25 revenue. PMT Security earned both the Unified Partner...
Qualcomm Beats Q2 Forecast, Announces Major AI Chip Deal with Leading Hyperscaler
Qualcomm reported Q2 2026 revenue of $10.6 billion and non‑GAAP EPS of $2.65, topping its own guidance. The company also disclosed its first custom AI‑chip shipment to a leading hyperscaler, slated for December, marking a strategic entry into data‑center silicon. The...
Lazard to Acquire Campbell Lutyens for $575 Million, Launching New Private‑Markets Unit
Lazard announced a $575 million deal to acquire private‑markets adviser Campbell Lutyens, with up to $85 million in earn‑out payments. The transaction creates Lazard CL, a third global business led jointly by Holcombe Green and Gordon Bajnai, and expands Lazard’s B2B advisory...
Who Is a Modern Chief Commercial Officer in IT?
Valentin Kuzmenko, Chief Commercial Officer of Andersen, explains how the modern CCO goes beyond pure sales to shape market entry, partnership strategy, and technical credibility. In 2024 his commercial team closed contracts with 33 A‑level clients, beating the target of...
Agent Usability: B2B's New Competitive Edge
Beyond SEO: Why ‘Agent Usability’ is the New Battlefield for B2B Brands by @Timothy_Hughes https://t.co/v1g4TOisXh @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess #ArtificialIntelligence
HCLTech Bets on European Golf to Drive Digital Services Growth
HCLTech has landed a multi‑year contract to overhaul the DP World Tour’s digital infrastructure, taking on the role of lead engineer and primary sponsor. The agreement calls for a complete rebuild of the Tour’s mobile and web platforms to deliver...
Jamco Interiors Names Proponent Exclusive Global Distributor for Aftermarket Spares
Jamco Interiors has appointed Proponent as its exclusive global distributor for aftermarket spare parts, initiating a phased rollout this year with full capability slated for early 2027. The partnership lets Jamco concentrate on engineering and product development while Proponent leverages...
How Sellers Can Navigate Complex B2B Buying Groups
Navigating modern B2B buying groups requires sellers to map every influencer, decision‑maker, and their underlying priorities before shaping outreach. Relying on the most vocal contact or generic pitches leads to stalled deals, while combining intent signals, stakeholder engagement patterns, and...
Stagwell Launches Segment-Based Growth Model, Appoints Three SVPs
Stagwell announced a new segment‑based growth structure and appointed three senior vice presidents—Jabari Hearn, Julie Levin and Lynne Reilly—to lead integrated growth across its Marketing Services and Media & Commerce divisions. The move, driven by EVP and Global CMO Ryan...
Adobe Expands Partner Ecosystem to Accelerate AI‑Driven CX for B2B Marketers
Adobe announced an expansion of its partner ecosystem aimed at delivering frictionless, AI‑orchestrated customer‑experience workflows for B2B marketers. The move is positioned as a way to help enterprises scale demand‑generation programs while reducing operational complexity.
UiPath Teams Up with Databricks to Power AI-Driven Enterprise Automation
UiPath confirmed a technology partnership with Databricks on April 28, 2026, integrating the robot‑process‑automation platform with Databricks’ data and AI suite. The joint solution aims to eliminate the “last‑mile” gap between insight and execution, giving B2B marketers and operations teams...
Vendavo Crowned Gartner Magic Quadrant Leader for AI‑Powered B2B Pricing
Vendavo announced it has been named a Leader in Gartner’s Magic Quadrant for B2B Pricing & Rebate Optimization Software, praised for its completeness of vision and ability to execute. The accolade highlights the company’s AI‑powered pricing suite as a strategic...
Fresho Appoints TAG to Drive Digital Growth
Fresho, a leading order‑management SaaS for food distributors, has appointed digital growth consultancy TAG to run its advertising and creative strategy across Australia‑New Zealand, the United Kingdom and the United States. The partnership focuses on a data‑led acquisition approach designed to...
Conquest Planning Hires CRO, COO, CMO to Accelerate U.S. Expansion
Conquest Planning announced three senior go‑to‑market hires—Rob Crnkovic as CRO, Kristen Winther as COO and Karen Budell as CMO—to power its U.S. growth strategy. The moves follow the platform’s recent milestone of more than two million financial plans created, underscoring rising demand for...
NeoGenomics Q1 2026 Revenue Jumps 11% as COO Warren Stone Charts Aggressive Sales Expansion
NeoGenomics reported first‑quarter 2026 revenue of $186.7 million, an 11% year‑over‑year increase that beat guidance and prompted a lift in full‑year outlook. President and COO Warren Stone used the call to unveil a sales‑force expansion and deeper community‑oncology coverage aimed at...
Medix Infusion Names Carmine DeNardo CEO to Accelerate National Expansion
Medix Infusion announced Carmine DeNardo as its new President and CEO, leveraging his experience growing ReCept Pharmacy from $32 million to over $600 million. The move signals a push to broaden ambulatory infusion services across the U.S. and deepen payer‑manufacturer partnerships.
Forrester Warns AI Upends Traditional B2B Go‑to‑Market Playbooks
Forrester released a report that AI‑enabled buying is dismantling conventional B2B go‑to‑market (GTM) frameworks. The firm introduces an "ARC" model—augmented, resilient, collaborative—to help vendors align with AI‑mediated buyer journeys and shift measurement from clicks to outcomes.
The GTM Singularity Is Here, And We’re Ready: Parting Thoughts From B2B Summit North America
The B2B Summit North America in Phoenix concluded with a focus on the "GTM Singularity," emphasizing AI‑augmented, resilient, and collaborative go‑to‑market teams. Attendees explored practical ways to unify sales, marketing, product, and customer success while navigating AI‑driven buyer journeys. Human...
Marvin AI Teams with VA and Regional Medical Societies to Support 45,000 Clinicians
Marvin AI announced partnerships with the Veterans Health Administration and a consortium of medical societies spanning five states, extending its behavioral‑health platform to more than 45,000 clinicians in ten states. The move targets burnout, a pressing workforce issue as healthcare...
B2B Brands Struggle to Rebrand Beyond Flagship Products
I think one of the toughest parts of B2B marketing right now is going from single product to multi product. Or... flagship "bread and butter" to "hey we also do this now" but there's no recognition for the new thing....
Actively Secures $45M Series B to Deploy 24/7 AI Sales Agents
Actively announced a $45 million Series B round, co‑led by TCV and First Harmonic, to scale its Intelligence‑Led Revenue platform that assigns a persistent AI agent to every account. The funding brings total capital to $68 million and will fund new products, talent,...
Walmart Launches Self‑serve Scintilla API, Giving Agencies Access to 500 Retail Metrics
Walmart Data Ventures has opened its Scintilla Media Data Feed to agencies and advertisers via a new self‑serve API, delivering almost 500 first‑party retail metrics. The move promises faster planning, optimization and measurement for marketers, while deepening Walmart’s retail‑media ecosystem.
Nudge Security Hires Veteran Patrick Dillon as First CRO to Accelerate AI Security Growth
Nudge Security announced the appointment of Patrick Dillon as its inaugural chief revenue officer. The Austin‑based startup, which provides AI and SaaS security governance, expects Dillon to drive global sales, customer success and partner expansion as it builds on two...
Why the Aftermarket Has Become the Most Strategic Growth Lever for Manufacturers
Manufacturers are re‑positioning the aftermarket from a support function to a primary growth engine, with many firms now earning over half of total revenue from parts, services, and support. Higher‑margin aftermarket sales are fueled by customers demanding outcomes such as...
DeepTarget Unveils Growth Hub to Cut “Disconnectivity Tax” For Community‑Bank Leaders
DeepTarget introduced a strategic growth hub on its revamped website to help community‑bank and credit‑union executives eliminate the “Disconnectivity Tax.” The platform offers a data‑driven blueprint for acquiring high‑value households, automating cross‑sell offers and retaining new accounts, positioning leaders to...
KeyBank and Qolo Unveil KeyVC Virtual Commercial Card for Business Clients
KeyBank and fintech provider Qolo have launched KeyVC, a virtual commercial card program that lives inside KeyBank's Virtual Account Management platform. The solution lets corporate clients create, control and reconcile virtual cards alongside existing treasury tools, promising faster supplier payments...
Trilliad Acquires Accelerate Performance to Boost Enterprise Sales Solutions
Trilliad announced the acquisition of Accelerate Performance, a global sales development and leadership training firm, to broaden its enterprise‑focused sales performance portfolio. The deal adds a consulting‑led model that serves large organizations with fully customized programs, complementing Trilliad’s existing Sandler...
Dispel Exec: We’re Helping MSSPs Turn An Engagement From A ‘One-Off Project Into Recurring Revenue’
Dispel has launched a partner program that equips managed security service providers (MSSPs) with a SaaS‑native, zero‑trust OT security platform. The Secure Remote Access solution can be deployed in under three hours per facility, letting MSSPs move from one‑off projects...
Titan Farms Ready to Expand Retail Partnerships as 2026 Peach Season Gets Underway
Titan Farms, one of the East Coast’s largest peach growers, is gearing up for the 2026 season with strong harvest volumes. The company is actively courting retail partners to design tailored supply programs that match each retailer’s timing and promotional...
The Vendors That Don’t Compete for Adoptions
Vendors such as XanEdu are entering K‑12 districts like Syracuse City School District without appearing on state‑approved adoption lists. State adoption cycles in Texas, Florida and California lock core curriculum spending for 5‑8 years, creating a winner‑take‑all environment. By sidestepping...
The Budget Is Being Decided Right Now
Most higher‑education vendors are pursuing deals that have already been rejected because university budgets were locked months ago. Universities with July fiscal years finalize allocations in May‑June, following a planning cycle that began the previous October. This year’s budgeting is...
The 7 Levels of Business Growth (And the Decision at Each Stage)
The post outlines a seven‑stage framework for business growth, emphasizing that each revenue level requires a distinct operating model, skill set, and decision‑making approach. It argues that founders often stall because they apply early‑stage tactics to later stages, creating friction...
Win Competitive Deals by Defining Criteria First
The reps who win competitive deals consistently don't trash their competition. They redefine the evaluation criteria before the evaluation actually starts. By the time a competitor enters a deal I'm already working, the buying committee has a framework for how to think...
From Expertise to Narrative: Reputation Now Fuels Growth
OLD GAME: > Compete on expertise > Hope the work speaks for itself > Grow on referrals NEW GAME: > Compete on ideas > Win on narrative > Grow on a reputation that spreads while you sleep
The Goldilocks Rule for Revenue Orgs: Right-Sizing Your Sales Complexity
The article argues that revenue leaders should stop treating complexity as a taboo and instead match sales motion complexity to the buyer’s segment. Over‑engineering SMB sales inflates customer acquisition cost and slows rep velocity, while under‑engineering enterprise sales leads to...
Westcon-Comstor Expands Microsoft Marketplace Push
Westcon‑Comstor is expanding its hyperscaler marketplace strategy by joining Microsoft’s Marketplace resale‑enabled offers (REO) program worldwide. The REO program allows approved channel partners to create private offers while Microsoft manages billing and payments, simplifying transactions for partners and customers. Westcon...
Silicon Motion Secures Major MicroSD Controller Win for Nintendo Switch 2, Boosting Revenue
Silicon Motion Technology Corp. announced that its SM2708 microSD Express controller will power the upcoming Nintendo Switch 2, securing an estimated 80% share of the console’s memory card market. The win helped the chipmaker’s memory‑card revenue more than double YoY...
O2 Business Rebrands Post‑Merger, Vows to Untangle UK Tech Complexity
O2 Business, the newly named entity from the Virgin Media O2‑Daisy merger, launches a brand overhaul aimed at simplifying technology stacks for UK enterprises. The company points to 49% of businesses calling their tech setups overly complex and promises lower...
Global Invacom Secures Exclusive Worldwide Distribution for Prodelin Antenna Range
Global Invacom Group’s UK subsidiary has signed an exclusive worldwide distribution agreement with Premix‑Hadlock, the GMR company that now owns the Prodelin sheet‑moulding‑composite antenna range. The two‑and‑a‑half‑year deal makes GIGL the sole global representative of 1.2‑ to 4.5‑meter antennas used...
Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail
Most go‑to‑market (GTM) stacks appear modern but remain fragmented because companies focus on tool integration rather than intentional system design. RevOps expert Jeff Ignacio warns that incremental tool additions create hidden technology debt, leading to data inconsistencies, slower execution, and...
Forward Edge-AI Appoints Dionis Taveras as Senior Vice President, Sales & Channel Partners – Commercial
Forward Edge-AI announced the appointment of Dionis Taveras as Senior Vice President of Sales & Channel Partners. Taveras will oversee channel, reseller, OEM and strategic partnership programs to drive adoption of the firm’s quantum‑resilient cybersecurity solutions, including the Isidore Quantum...
-4.png)
HubSpot CRM: How to Align Marketing and Sales for Smoother Leads
HubSpot’s CRM consolidates marketing and sales data into a single source of truth, using Breeze AI to surface buyer intent and automating lifecycle stages. This unified view eliminates handoff gaps, speeds up lead qualification, and lets both teams track revenue impact...
Why SkeyDrone’s Partner Approach Matters in Today’s Drone Ecosystem
SkeyDrone, an independent software provider for unmanned aerial systems, emphasizes a partner‑centric, hardware‑agnostic strategy to address complex drone challenges. By maintaining non‑exclusive relationships across hardware manufacturers, service firms, and industry groups, the company can integrate best‑in‑class components into a plug‑and‑play...
Mark Delguidice Joins AV TechSource as Director of Business Development
AV TechSource announced that Mark Delguidice, a 30‑year AV veteran and longtime AVIXA volunteer, has joined the firm as Director of Business Development for California. Delguidice brings deep experience in government, military, higher‑education, and hospitality markets, having chaired the AVIXA...
Clear-Com Promotes Brian Grahn, Ben Turnwell to Expanded Roles
Clear‑Com announced two senior promotions to broaden its market engagement. Brian Grahn, who joined in 2022, is now market outreach manager for the Americas, focusing on consultant‑driven outreach in themed entertainment and cruise‑line sectors. Ben Turnwell, based in the UK,...
Vaimo and Go Autonomous Announce Strategic Partnership to Revolutionize B2B Commerce
Vaimo, a global digital commerce agency, has formed a strategic partnership with AI‑driven Go Autonomous to embed autonomous commerce technology into its B2B service portfolio. The collaboration enables real‑time, AI‑managed handling of quotes, orders and other sales interactions that traditionally...
Get Seen Early: AI Search, Peer Networks, Reviews
B2B buying decisions form before your sales team gets involved. Learn three ways to make your brand visible where it counts – in AI search, peer networks, and review platforms. https://t.co/IwwEQA7aOT via @alexanderkesler, @sejournal
Can Bed Bath & Beyond’s Bilt Partnership Simplify Its Experience?
Bed Bath & Beyond announced a partnership with Bilt to embed the home‑rewards provider’s Guest Experience Platform across its expanding brand portfolio, which now includes Kirkland’s and BuyBuy Baby. The collaboration aims to deliver a simpler, more intuitive shopping journey and unified loyalty benefits...