Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
OXIO Appoints Former Verizon Exec Jeremy Bolton as CCO to Spearhead Global Expansion
OXIO announced today that Jeremy Bolton, a former senior executive at Verizon, will join the company as Chief Commercial Officer. Bolton will lead OXIO’s commercial strategy as it pushes into new international markets, marking the firm’s most senior CRO‑adjacent hire to date.
Inbenta Names Mark Leibowitz CRO to Accelerate Enterprise AI Growth
Inbenta announced the appointment of Mark Leibowitz as Chief Revenue Officer, tasking him with scaling enterprise sales as the company rolls out its next‑generation Encore AI platform. The hire signals Inbenta’s push into regulated sectors such as banking, healthcare and...
Why Exhibition Leads Fail, and How Companies Can Build a Pipeline that Actually Converts
Exhibitions remain a popular channel for business development, but many companies fail to convert the leads generated because post‑event follow‑up is poorly executed. The article identifies three operational weaknesses: missing contextual information, unclear ownership after the show, and treating follow‑up...
Zapata Secures $15 Million Oversubscribed Funding Round to Accelerate Quantum Software Platform
Zapata, a hardware‑agnostic quantum software firm, completed an oversubscribed $15 million strategic financing led by Triatomic Capital with co‑lead Odeon Capital Group. The capital will fund platform expansion, AI‑driven development, and deeper collaborations across pharma, finance, and defense as the company...
Yeastup Secures Distribution Deal for Dietary Fibre Ingredient Made From Beer Waste
Swiss food‑tech startup Yeastup has signed an exclusive distribution agreement with DKSH to sell its UpFiber Beta‑Glucan, a dietary fibre derived from spent brewer’s yeast, across Germany, Austria and Switzerland. DKSH will handle business development, marketing, logistics and technical support,...
ELAI Launches U.S. Operations and Hires Former Prudential CDO as North America CEO
ELAI announced its entry into the United States and the appointment of Kjersten Moody, former Global Chief Data Officer at Prudential, as CEO of North America. The move targets a market that accounts for more than 70% of the company’s...
Amazon's Q1 2026 Ads Revenue Jumps 22% to $17.2B as E‑commerce Spend Shifts to Marketplace
Amazon posted $181.5 billion in total revenue for Q1 2026 and saw its advertising business climb 22% YoY to $17.2 billion. The surge reflects a broader shift of ad dollars toward marketplace platforms, underscoring the growing importance of Amazon’s ad stack for...
Partner with Analysts, Not Pitch, to Future‑Proof Strategy
In the fast-paced technology market, Analyst Relations (AR) is often viewed as a "check-the-box" activity. But what if it’s actually your most powerful strategic stress-test? In the latest episode of "Talking Headless," I sat down with Mary McCahon and Tim Banting...
Vocus Partner Program to Tap Into Legacy Networks
Australian telecom provider Vocus has launched the Pure partner program, giving technology solution providers access to its legacy fibre network and the TPG assets it acquired. The initiative focuses on deep partner engagement, a growth‑linked commission framework, and a unified...
Turn Every Content Piece Into Instant Lead Magnet
Cloudflare just made agents first-class customers (buy domains, deploy infra, pay subscriptions). Translation: you will drive more revenue with this. For us: this unlocks on-demand microsites, subdomain experiments, and lead magnet velocity - but only if we gate every spin-up with...
LinkedIn Revenue Rose 12% in the First Quarter
LinkedIn reported a 12% revenue increase in Q1, propelled by strong B2B marketing demand and a surge in paid video content. The platform now boasts 1.3 billion members, though active‑user data suggest roughly 416 million monthly users worldwide. AI‑enhanced recruiting tools contributed...
AI Reveals Hidden Revenue, Not Just Headcount Cuts
If you're in a meeting right now talking about how AI will let you cut 40% of your team, you're playing the small game. IKEA just showed why. They deployed a chatbot named Billy to handle level 1 customer service. It...
Locality Hires Two Veteran Sales VPs to Accelerate Collective Platform Ahead of Upfronts
Locality announced the hiring of Steve Fish and Adam Quinn as vice presidents of sales for its Collective solution, aiming to expand national advertisers' access to local TV inventory ahead of the upcoming upfront season. The move underscores the platform’s...
CoStar Posts 23% Q1 Revenue Surge, Extends Double‑Digit Growth to 60 Quarters
CoStar Group announced a 23% jump in first‑quarter revenue, its 60th consecutive quarter of double‑digit growth. The surge, driven by a 20% lift in new bookings and AI‑enhanced Homes.com activity, prompted the company to raise its full‑year adjusted EBITDA guidance...
Aker Solutions Q1 Profit Jumps 55% as Order Backlog Hits $9 Bn, Boosting B2B Engineering Growth
Aker Solutions reported a 55% increase in first‑quarter profit to NOK 1.015 bn ($112 m) and a record order intake of NOK 28.8 bn ($3.2 bn), lifting its order backlog to NOK 80.2 bn ($8.8 bn). The results highlight accelerating demand for the Norwegian engineering firm’s B2B services across...
Dynamic Pop‑Ups Replace One‑Size‑Fits‑All Funnels
I was looking through a client's funnel after spending two weeks dialing in the ad creative. > Different angles per audience > Dynamic product shots > Custom copy for cold vs. warm traffic Everything looked great, but then I looked...
Single Brain Automates Ad Insights and Creative Scaling
Many people have been *talking* about having a single brain to help them get things done faster. Here’s an example of ours in action where you ask an agent how your ads are performing, then ask a creative agent to create...
Buyer Resistance Is at an All-Time High with Colleen Stanley (OutBound 2026)
Buyer resistance has reached unprecedented levels as tighter budgets and AI‑generated outreach flood prospects with impersonal messages. Sales experts Jeb Blount Jr. and Colleen Stanley argue that the sellers who succeed are those who cultivate internal emotional‑intelligence skills rather than...
Cold Outreach: Fastest Path to $10K/Month Writing
There is no denying that cold outreach is the fastest way to hit $10,000/month as a writer in 2026 (nothing else comes close). But most give up & never land their first writing client. This is the most effective cold outreach strategy...
Why Interested Prospects Still Hesitate — and How Customer Stories Change That
Founders often misdiagnose stalled deals as lead‑generation or pricing problems, when the real blocker is buyer confidence. Prospects need proof that similar companies have succeeded, that the solution works for them, how it’s used, and how to secure internal buy‑in....
NIQ Launches Precision Solutions
NIQ, a leading consumer intelligence firm, unveiled Precision Solutions, a unified platform that merges retail measurement, consumer panel data, and advanced analytics. The solution helps retailers and suppliers pinpoint high‑potential stores, geographies, and shopper segments, then test and measure localized...
Build Today’s Pipeline, Secure Tomorrow’s Quota
I reach out to 16 new prospects every business day. Not 16 emails dropped into a sequence, but 16 researched, personalized attempts across calls, emails, and LinkedIn, targeting specific accounts I chose based on real fit. Most AEs treat prospecting like a...
AI Playbooks Deliver Fully Automated, Customized GTM Workflows
We just shipped AI Playbooks - opinionated GTM workflows that AI agents execute, customize, and own end to end. This is the biggest thing Swan has ever built and GTM automation will never look the same - here's why. AI...
TrueCommerce Appoints Sean Flynn as CRO to Drive AI‑powered Supply‑chain Growth
TrueCommerce announced the appointment of Sean Flynn as chief revenue officer, tasking him with scaling its AI‑focused supply‑chain and omnichannel platform. Flynn, who joins from Avalara after senior roles at IBM Sterling Commerce, will lead global revenue and partner strategy...
Agile Defense Appoints Shawn Tyrie as CRO to Accelerate Federal Cyber Growth
Agile Defense announced the hiring of Shawn Tyrie as chief revenue officer. The veteran leader will steer go‑to‑market strategy across the U.S. defense, intelligence and federal sectors, leveraging his two‑decade track record at Gartner, AWS and McChrystal Group. The move...
Kion Group Posts Q1 Profit and Record Order Intake, Signaling Strong B2B Demand
Kion Group AG turned a €46.9M loss into a €92.2M net profit in Q1 2026, while order intake rose 10% to €2.985B. The German material‑handling leader reaffirmed its full‑year outlook, underscoring resilient B2B demand for logistics equipment.
Bissett Bullet: Meet the Decision Maker
Martin Bissett’s latest Bissett Bullet warns sales teams that a prospect who only needs to “recommend” a proposal is not the ultimate decision maker. In larger firms, sellers often waste time courting recommenders who lack signing authority. The advice urges...
Prayan Animation: A Steady Ship in Rough Seas
Prayan Animation, a 14‑year‑old Indian studio, is positioning itself as a reliable partner for international producers amid tighter budgets and faster timelines. The company emphasizes disciplined execution, predictability, and a broad service suite that now includes 2D OTT series, educational...
B2B Data Integration: Best Tools and Guide
B2B data integration connects external business data with internal systems like CRMs, marketing automation, and data warehouses, ensuring revenue teams work with accurate, up‑to‑date records. Poor data quality can cost an average of $12.9 million per year, while real‑time sync replaces...
U.S. Commercial Service to Host “Future in Orbit” Networking Event at SpaceBR 2026
The U.S. Commercial Service in Brazil will host “Future in Orbit,” a networking event during the SpaceBR Show 2026 in São Paulo. The session connects American space‑technology providers with Brazilian agencies such as AEB, INPE and ITA to pitch propulsion, ADCS,...
Inbenta Appoints Industry Veteran Mark Leibowitz as Chief Revenue Officer to Accelerate Enterprise Growth
Inbenta announced the appointment of Mark Leibowitz as Chief Revenue Officer to spearhead global revenue strategy and enterprise sales. Leibowitz, a two‑decade veteran in AI and SaaS sales, previously led BFSI and healthcare accounts at Lyzr AI, Yellow.ai, and Kore.ai....
Kiteworks Appoints Julia Rasekhi as SVP, Strategic Partnerships & Strategy, to Accelerate Enterprise Partner-Led Growth
Kiteworks announced the appointment of Julia Rasekhi as Senior Vice President of Strategic Partnerships & Strategy. Rasekhi, a former Oracle executive with over 17 years leading product partnerships, will head a newly created function to deepen alliances with major technology...
Continuous Customer Research Keeps Teams Aligned and Winning
the best teams I know are doing customer research All The Time. most teams don’t... most teams wait until the story starts cracking, and PMMs usually feel it before anyone else does. the warning signs are pretty easy to spot:...
Forescout Launches Mission:Possible Global Partner Tour to Drive Channel Growth Across 90 Cities
Forescout unveiled Mission:Possible, a global partner tour covering more than 90 cities between May and September 2026. The initiative combines in‑person events in venues like Stamford Bridge with a gamified, story‑driven training format that positions partners as “agents” tackling real‑world...
Agentic AI and B2B Metrics: What Revenue Leaders Need to Know, Act On, and Watch Out For
Agentic AI is emerging as a bridge that links disparate B2B revenue tools—CRM, MAP, intent platforms—to deliver actionable insights instead of isolated data points. Unlike traditional AI that answers a single query, an agent pursues a business goal, pulls information...
Locality Adds Sales Leaders to Scale National Access to Local TV Advertising Through Collective Ahead of Upfronts
Locality announced the hiring of Steve Fish and Adam Quinn as vice presidents of sales to accelerate adoption of its Collective platform, a data‑driven solution that lets national advertisers plan and activate local TV inventory at scale. The appointments come...
Time to Retire MQLs: Focus on True Sales Qualification
I’m exhausted with the term "marketing qualified leads" or MQL. I love it when I hear "MQLs are dead" Unfortunately, this is a metric that is still lingering around Sales and Marketing conversations like a Zombie that is begging to...
Yroc Consulting Leverages AI Authority to Boost West Texas Businesses
Yroc Consulting announced the rollout of its AI Authority framework, positioning the firm as an AI‑driven growth strategist for companies across West Texas. The approach promises higher search visibility, inbound leads and brand authority without heavy reliance on paid ads.
LS Electric Lands $220 Million Bloom Energy Deal to Power AI‑driven Data Centers
LS Electric announced a $220 million distribution‑solutions agreement with Bloom Energy to supply switchgear and transformers for a hyperscale data center in New Mexico. The deal expands LS Electric’s North American footprint amid soaring AI‑driven data‑center demand, following a record‑breaking first‑quarter...
Amazon Signals Plan to Sell Trainium AI Chips to Outside Customers, Targeting $50B Market
Amazon announced that its custom Trainium AI chips, backed by $225 billion in revenue commitments, could be offered to non‑AWS customers, potentially expanding the chip line to a $50 billion run rate. The shift marks a strategic pivot from cloud‑only acceleration to...
Neurable Licenses $700 Consumer BCI Headphones, Secures $1.2M Pentagon Deal
Neurable announced a licensing program for its non‑invasive brain‑computer interface headphones, priced at $700, and disclosed a $1.2 million research contract with the U.S. Pentagon. The move aims to embed AI‑driven brain‑sensing tech into consumer devices across health, gaming and productivity...
Denave Names Sunil Munshi CEO to Accelerate Intelligence‑Led Global Revenue Growth
Denave announced Sunil Munshi as its new chief executive, a move designed to sharpen the firm’s data‑centric expansion. Munshi, who oversaw Denave’s APAC operations that now generate roughly 80% of revenue, will steer the company toward scalable, intelligence‑led growth under...
Stop Selling Cheap AI Websites. This Is What Actually Works.
The post argues that AI agencies should stop marketing low‑cost website builds and instead sell measurable outcomes. It highlights a proven approach where agencies help medical clinics acquire patients through paid advertising combined with AI‑driven appointment setting. By packaging this...
Avalyn Pharma Prices $300 Million IPO at $18 per Share, Expanding Biotech B2B Financing
Avalyn Pharma announced the pricing of its upsized initial public offering, selling 16.67 million shares at $18 each to raise $300 million. The Nasdaq‑listed biotech will use the proceeds to advance its pulmonary‑fibrosis pipeline and deepen B2B collaborations across the pharmaceutical supply...
From Keynote Tours to Scalable Advisory: My Revenue Leap
This is not my usual fare, but last week, I did a deep dive into the state of my business: revenue breakdowns, analyzing what's working, etc. I've gone through a really difficult and life-changing period of reinvention, from a full-time...
Attribution Shows Pipeline Gaps, Not Solutions
You walk into the forecast call with a full pipeline. Coverage looks strong. Reps are working every deal. You expect the number to land. It doesn’t. You miss again. So you fix attribution. Now you can see exactly where deals...
Buyers Decide 70% Before Sales—Signal‑Driven Confidence
70% of the buying decision is already made before sales gets involved. So what’s shaping that decision? Signals. Kriste Goad explains where buyers are piecing together your story from + how to create confidence, not confusion.👇 https://t.co/cMpCeVwIjD #fuoco #AEO #hcmktg
AI Tracking Errors Distort Attribution, Misguide Budgets
Flawed AI tracking methods are beginning to skew attribution models, creating false signals that influence budget and strategy. https://t.co/vvaMMZ6Y07 via @TaylorDanRW, @sejournal
YouTube: The Untapped B2B Education Powerhouse
The most underrated distribution channel in B2B right now is YouTube. Long form. Tutorial driven. Talking heads. Educational. Searchable forever. Few B2B brands owns it yet. That is wild to me. We are going to fix that.
Websites Obsolete; Buying Committees Now Half AI
The Agentic GTM: Why Your Website is Obsolete and the Buying Committee is Now 50% Silicon by @Timothy_Hughes https://t.co/6jcSetjGwj @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence #Innovation #TechNews