🎯Today's B2B Growth Pulse
Updated 1h agoWhat's happening: Value Must Be Clear to Buyers, Not Just to CEOs
Tech leaders often assume their product’s value is self‑evident, falling prey to false consensus bias. Overloading prospects with technical details instead of outcome‑focused messaging stalls deals and can misalign product roadmaps with market needs. Reframing messaging around buyer‑centric benefits restores momentum.
Also developing:
- •New GTM Skill Stack Highlights Gaps in B2B Leadership
- •Infobip Unveils AgentOS for AI‑Driven Customer Journeys
News•Jan 22, 2026
Why Shift4 Targets Big Merchants
Shift4 Payments is deliberately courting large, multi‑location merchants and venues because they face fewer payment‑processor alternatives. CEO Taylor Lauber highlighted the appeal of complex software environments, citing the New York Yankees, Hilton Worldwide, and Caesar’s Entertainment as prime examples. The company recently completed a $2.5 billion acquisition of Global Blue, a move aimed at bolstering its technology stack for these high‑volume clients. Lauber emphasized that single‑site businesses are saturated with low‑cost options, prompting Shift4 to stay clear of that segment.
By Payments Dive
News•Jan 22, 2026
CallFinder Unveils Targeted Microlearning Video Training for Contact Center Teams Through Collaboration with BenchmarkPortal
CallFinder, an automated quality‑assurance and coaching platform for contact centers, announced a collaboration with BenchmarkPortal to deliver BenchmarkPortal’s Learning Channel+ microlearning video library to its clients. Learning Channel+ provides a subscription‑based catalog of more than 50 short, five‑minute videos designed...
By MarTech Series
News•Jan 22, 2026
Bombora Partners with Proximic By Comscore to Create New B2B Predictive Audiences
Bombora has teamed with Proximic by Comscore to launch 300 new B2B predictive audiences that fuse Bombora’s proprietary intent data with Proximic’s AI‑driven contextual signals. The combined segments map to granular B2B attributes such as industry, job function, professional groups...
By MarTech Series
News•Jan 22, 2026
Vertafore Expands AI Capabilities in Surefyre to Save Hours During Program Submissions
Vertafore has added AI-driven PDF‑to‑web form automation to its Surefyre platform, enabling program administrators to transform PDF submission forms into digital applications with a single click. The feature reduces the manual effort of creating web forms from up to four...
By MarTech Series
Social•Jan 22, 2026
B2B Success Requires Humanity Over Pure Logic
For years, B2B marketing has leaned heavily on the comfort of logic to win the day. And I get it. When the stakes are high, logic feels safe. The assumption is simple: present enough facts, stats, and proof points, and...
By Linda Boff
News•Jan 22, 2026
CFIB Business Barometer: Small Business Confidence Remains Steady in January
The CFIB Business Barometer shows small‑business confidence at 59.5 in January, just below its historical average. Owners remain cautiously optimistic, citing growth and sales as top expectations. However, high tax, insurance, wage and equipment costs strain firms, with 70% flagging...
By Retail Insider Canada
News•Jan 22, 2026
Salt Security Expands “Universal Visibility” With Specialized API Security for Databricks and Rapid Edge Support for Netlify
Salt Security announced two strategic integrations that broaden its Universal Visibility platform: the Salt Databricks Connector and the Salt Netlify Collector. The Databricks connector provides dedicated API‑security discovery for the Agentic AI Action Layer, mapping AI agents’ API calls and...
By MarTech Series
Social•Jan 22, 2026
Comprehensive AI Marketing Tools Directory with Ratings
The best directory of AI marketing tools anywhere continues to expand. Tools recently added include GWI Spark, Kyutai SST, FLORA , Rime , SocialBee , SketchPro.ai , SharedChat, StepFun , Signal AI , Fish Audio , Photoroom , Repurpose.io ,...
By Tom Pick
News•Jan 22, 2026
Neusoft and Cerence AI Sign Strategic Cooperation Agreement to Deliver an AI-Powered Automotive Cockpit Platform
Neusoft and Cerence AI have signed an MOU to co‑develop a large‑language‑model‑driven voice platform for automotive cockpits. The collaboration will embed Cerence AI’s conversational and generative AI capabilities into Neusoft’s NAGIC intelligent cockpit software. Together they will deliver pre‑integrated, scenario‑focused...
By MarTech Series
News•Jan 22, 2026
Protiviti Awarded Microsoft Frontier Partner Badge, Recognizing Leadership in AI-First Solutions
Protiviti has been awarded the Microsoft Frontier Partner badge, highlighting its leadership in AI‑first solutions across Microsoft’s cloud portfolio. The recognition underscores the firm’s ability to blend AI agents with human expertise to deliver measurable ROI and secure, compliant outcomes....
By MarTech Series
News•Jan 22, 2026
Adswerve Helps Betterment Unlock New Customer Growth, Reduce Acquisition Costs
Adswerve, a data‑driven media consultancy, built a custom bidding script for Betterment’s Google Display and Video 360 campaigns, leveraging historic performance and customer‑value metrics. The tailored three‑tier scoring system boosted high‑value conversions by 66% while expanding reach by 40% and...
By MarTech Series
News•Jan 22, 2026
GBK Collective Appoints Veteran Marketing Insights Leader Ben Rogers as President, Client Services
GBK Collective announced Ben Rogers as President of Client Services, bringing over 25 years of insights, brand and marketing strategy experience. Rogers previously led NRG’s technology‑focused marketing insights division and held senior roles at Ipsos, Kantar/TNS, GfK and NOP World....
By MarTech Series
News•Jan 22, 2026
Why We Invested in Endra
Notion Capital led a $20 million seed round in Endra, a Stockholm‑based startup building a generative‑design platform for mechanical, electrical and plumbing (MEP) engineers. The solution promises to automate up to 80 % of the traditionally manual MEP design workflow, shrinking project...
By Notion Capital
Podcast•Jan 22, 2026•47 min
Recommended or Rejected: Does AI Trust You
In this episode, host discusses the looming shift to AI-driven search and how businesses can ensure they remain visible when AI becomes the primary recommendation engine. Guest Marcus Sheridan, a renowned marketing strategist and author of "They Ask, You Answer,"...
By Social Media Marketing Podcast
News•Jan 22, 2026
3PR Revolutionizes Digital PR for Ecommerce Stores With New AI-Led Visibility Deliverables
Digital PR agency 3PR has launched an upgraded service aimed at ecommerce brands, integrating AI-driven visibility tactics into its productized campaigns. The new offering adds features to enhance search engine rankings, secure high-authority media placements, and improve conversion rates on...
By MarTech Series
News•Jan 22, 2026
Vahdam Teas Partners with 3PL for UK Multi-Channel Fulfilment
Vahdam Teas has teamed with UK third‑party logistics provider 3PL to run its B2B multi‑channel fulfilment operation across the United Kingdom. The partnership enables the tea brand to meet strict retailer requirements for Amazon, Costco, Holland & Barrett and others...
By ChannelX (formerly Tamebay)
News•Jan 22, 2026
Wickes Boosted by Strong Performance in TradePro
Wickes posted a 6.3% rise in half‑year revenue, powered by a 6.2% increase in retail sales and an 8% year‑on‑year jump in its TradePro channel. DIY sales delivered mid‑single‑digit growth as customer transactions climbed, while the Design & Installation division...
By The Retail Bulletin
News•Jan 22, 2026
B&Q to Launch New Trade-Exclusive Store Concept for TradePoint
B&Q will launch its first standalone TradePoint store in Barking next month, targeting trade professionals with a dedicated retail experience. The new concept complements B&Q’s ambition to grow TradePoint into a £1 billion business, after the segment posted a 6.9% sales...
By The Retail Bulletin
News•Jan 22, 2026
Syntax Launches Construction Toolkit for SAP Solutions to Accelerate Cloud Transformation for Engineering, Construction, and Operations Firms
Syntax has launched the Construction Toolkit for SAP Solutions, a suite of four purpose‑built applications that embed construction‑specific workflows directly into SAP Cloud ERP. The toolkit includes change order management, forecasting, mobile field data capture, and progress billing, aiming to...
By MarTech Series
News•Jan 22, 2026
Kyndryl Unveils New Approach to Driving SAP Modernization Powered by Agentic AI
Kyndryl announced a new Clean Field SAP modernization approach powered by agentic AI, developed with Nova Intelligence. The method automates code customization and remediation during ECC‑to‑S/4HANA migrations, delivering a clean core and faster, lower‑cost transformations. It integrates SAP Business Data...
By MarTech Series
News•Jan 22, 2026
Netrush Selects IQRush as Strategic Partner to Power AI-Driven Discovery Across the Customer Journey
AI-driven answer engines are reshaping the early stages of the customer journey, prompting brands to seek visibility into how these systems represent them. Netrush, an ecommerce growth agency, announced a strategic partnership with IQRush, a Generative Search Optimization and Answer...
By MarTech Series
Social•Jan 22, 2026
Free AI & Productivity Tools Curated Weekly Newsletter
I’m relaunching my newsletter. Yes, again. This time with intent. It’s weekly. It’s practical. And it’s not here to make you feel bad about all the tools you’re not using. The first edition is a list I actually want myself. ONLY free tools. AI, productivity,...
By Lilach Bullock
News•Jan 22, 2026
The New Rules of Marketing Measurement in 2026: Why Unified Models Are Replacing Attribution
After years of reliance on attribution dashboards, marketers are abandoning single‑model approaches in favor of unified measurement systems. Incrementality testing has become a baseline, while modernized marketing mix modeling (MMM) leverages AI for near‑real‑time forecasting. Leading firms now blend experiments,...
By MarTech Series
News•Jan 22, 2026
Qlik Welcomes Mark Relph of AWS to AI Council
Qlik announced that Mark Relph, a Director at Amazon Web Services, has joined its AI Council, bringing deep cloud‑ecosystem and enterprise AI implementation experience. The council, launched in 2024, advises Qlik on practical, responsible AI adoption that emphasizes data governance...
By MarTech Series
News•Jan 22, 2026
Liveops Unveils LiveNexus to Help Enterprises Modernize CX with Confidence
Liveops announced LiveNexus, an AI‑human orchestration platform that combines its 20,000‑plus agent network, three decades of CX data, and best‑in‑class AI into a single operating model. Debuted at Customer Contact Week 2026, the solution lets enterprises test, validate, and scale...
By MarTech Series
Social•Jan 22, 2026
Never Starting Is the only True Failure
The only true form of failure: Never starting. I see this in 99% of "wantrepreneurs." Talk, talk, talk. No action. Sitting around waiting for the perfect idea, perfect timing, and perfect everything. I get it. I did the same thing for a year before I finally took...
By Justin Welsh
Social•Jan 22, 2026
AI Efficiency Obsession Sacrifices Creative Quality
I was told a story this week about a big agency pitch, where a whole section was dedicated to how much efficiency they had found through AI. Effectively, how much self-inflicted commoditization they’d accomplished which they could pass on as savings. For...
By Liam Moroney
News•Jan 21, 2026
Robertet Launches B2B Ecommerce Platform in U.S. and Canada
Robertet has launched e-Robertet, a B2B ecommerce platform for the U.S. and Canada, giving professional buyers direct online access to its natural fragrance, flavor and health‑beauty ingredients. The site features real‑time inventory, transparent pricing, smaller pack sizes for sampling and...
By Digital Commerce 360
Social•Jan 22, 2026
Unique Creative Concepts Outperform Volume‑Driven Iterations
Biggest shift we've seen from an creative perspective over the last 6 months is a shift from volume --> unique concept identity. Previous volume would carry 90% of accounts into positive growth performance. But something changed in August / September and slowly...
By Kody Nordquist
Social•Jan 22, 2026
AI Agents in GTM Tech Poised for 10x Improvement
"Now is a great time to be in GTM tech. "All the AI agents we use are good. But they could all be 10x better." with @kylecnorton CRO @owner "It's just getting good. The AI Agents are still just...
By Jason Lemkin
News•Jan 21, 2026
What’s Actually Working in B2B SaaS Marketing in 2026
Enterprise B2B SaaS marketers in 2026 are abandoning the myth of a single magic channel and instead layering eight proven acquisition levers—retargeting, LinkedIn sponsored and thought‑leader ads, Meta lookalikes, Google search, high‑volume AI‑personalized cold email, systematic LinkedIn connections, and weekly...
By SaasRise
Social•Jan 21, 2026
AI Cuts Sales Headcount, Supercharges Top Reps
GTM tools made the mid-pack reps more effective. That was the story from 2005-2024 or so. They created repeatability and efficiency so that 50%, 70%+ of your team could run the exact same playbook and at least hit quota. Many want...
By Jason Lemkin
Social•Jan 21, 2026
Share Templates, Cut Friction, Scale AI Prototyping
A pattern I keep seeing with AI prototyping. One early adopter in the org gets it. Then there's a canyon to get the next 10 people to adopt. The problem? Too much friction. Every new person has to rebuild design patterns,...
By Brian Balfour
News•Jan 21, 2026
Good Protein Sees Rapid Growth Through Costco Relationship
Good Protein, a Canadian wellness brand, has accelerated its retail footprint by securing placement in all Costco warehouses across Canada after a successful pilot in 2025. In its first year of retail, the company grew from zero to over 3,500...
By Retail Insider Canada
News•Jan 21, 2026
Social Labs AI Debuts in Southeast Asia, Selecting Indonesia as Strategic Hub for Regional Enterprise Deployment
Social Labs AI, a San Francisco‑based behavioral intelligence firm, announced its entry into Southeast Asia by establishing Indonesia as its regional hub. The company will deploy its proprietary SEA™ (Sentient Exposure Amplifier) and NRM™ (Neural Redirect Matrix) platforms in closed‑access...
By TechBullion
News•Jan 21, 2026
Zucora Offers AI Powered Training Platform for Retailers
Zucora, Canada’s leading home‑furnishing protection provider, has launched Champions, an AI‑driven, mobile training platform for retail sales associates, offered free to its SmartOne partners. The platform delivers bite‑sized, gamified modules, virtual webinars, and a points‑based incentive system that rewards learning...
By Retail Insider Canada
Social•Jan 21, 2026
Treating Top and Low Performers Differently Sends Harmful Message
Small talk with your top performers: fun and bonding Small talk with low performers: brutal
By Jason Lemkin
Social•Jan 21, 2026
Categories Are Buyer‑Defined; Demand Remains Finite
Categories are largely artificial constructs, and often quite subjective and fluid to buyers, changing over time and even in individual buying situations. What we get compared to to by a buyer is not up to us, and isn't decided by us....
By Liam Moroney
News•Jan 21, 2026
WebCatalog: Turn Any Website Into a Desktop App
WebCatalog lets users convert any website into a standalone desktop application for macOS and Windows, offering a centralized hub that eliminates browser tab overload. The platform bundles features such as ad and tracker blocking, app‑level passwords, cloud sync, and customizable...
By Martech Zone Interviews
Social•Jan 21, 2026
Simplify, Focus, and Clarify: The Real Marketing Breakthrough
Every marketer wants a breakthrough. Here’s what they usually need instead: • To tighten the copy • To sharpen the CTA • To simplify the funnel • To remove the distractions • To say what they really mean You need to stop overcomplicating what should be obvious.
By Kody Nordquist
Social•Jan 21, 2026
RB2B Works Only for Established Outbound B2B SaaS
RB2B will be a waste of time and money for you IF: 1. You’ve never done outbound successfully We get people who come in super excited with big inbound machines. “This is going to be my next growth channel.” If you don’t...
By Adam Robinson
News•Jan 21, 2026
Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers
Channel99 unveiled an AI‑driven Paid Search Optimization tool aimed at B2B marketers, shifting measurement from click‑based metrics to cost‑to‑engage target accounts. The platform scores keywords and ad groups by their ability to reach ideal customers, surfacing waste and recommending budget...
By MarTech Series
Social•Jan 21, 2026
Data Isn't Enough; Clarity Drives Mid-Market Growth
If dashboards were enough, every mid-market B2B company would sail past $30M ARR. They don't. 😬 Not because they lack data, tools, or smart people. They stall because no one can agree on what the data actually means. 👈 EXAMPLE: Three executives. Same...
By Anna Furmanov
News•Jan 21, 2026
Guideline Strengthens Senior Leadership Team with Three Strategic Appointments
Guideline announced three senior leadership appointments: Steve Silvers as Chief Product Officer, Michael Laxineta as Senior Vice President of North American Data, and Vivian Herron as Senior Vice President of Sales for North America Brands and Agencies. The hires follow...
By MarTech Series
News•Jan 21, 2026
Web Governance As A Growth Lever: Building A Center Of Excellence That Actually Works via @Sejournal, @Billhunt
Web governance is positioned as the missing link that turns digital strategy into measurable growth. The article outlines how a Center of Excellence (COE) built on guardrails, clarity, and evolution aligns leadership, tech, marketing, and data teams. It stresses that...
By Search Engine Journal
News•Jan 21, 2026
Saltbox Mgmt Introduces S1, Defining a New Category of AI-Enabled Salesforce Services
Saltbox Management launched Saltbox.One (S1), an AI‑powered platform that creates a shared intelligence layer for Salesforce services. S1 aggregates over a century of consulting experience, architectural patterns, and revenue‑driving insights into a single knowledge base used by every consultant. The...
By MarTech Series
News•Jan 21, 2026
Argentine Exchange Ripio Bets on Peso Stablecoins Amid Cautious 2026 Outlook
Argentine crypto exchange Ripio is pivoting toward local fiat‑backed stablecoins and tokenized sovereign bonds as it repositions as a B2B infrastructure provider. The platform now issues peso, real and Mexican‑peso stablecoins on Ethereum, Base and World Chain, and has tokenized Argentina’s...
By Cointelegraph
Social•Jan 21, 2026
Leadership Lessons Hide in Non‑Business Books
Top leaders say the stories that shape how they lead—books about humanity, courage, and connection—aren't found in the business section. 👉 Here are 5 life-changing reads that aren’t actually leadership books: https://lnkd.in/eZ99xnHH
By Simon Sinek
Social•Jan 21, 2026
Define Your ICP—Even Roughly—To Simplify Success
Block or unfollow me, but I will keep repeating it—defining your ideal customer profile (ICP), even in vague terms will make your life so much easier. I just wrote an article on how to create your ICP 👇
By TK Kader
Social•Jan 21, 2026
Boost AI Search Visibility Using SME-Driven Article Updates
Improve AI Search Visibility by Updating Your Articles with These SME Questions https://t.co/3eiulkRccS via @LinkedIn
By A. Lee Judge