Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Revamp Your Sales Process in Under 10 Hours With This Simple Framework
The article presents a seven‑step, ten‑hour framework that lets founders overhaul their sales fundamentals without hiring new staff or buying expensive tools. By tightening positioning, auditing recent deals, scripting calls, systematizing follow‑up, creating lightweight collateral, defining an ideal client filter, and tracking weekly metrics, small businesses can turn a reactive sales process into a predictable engine. The author argues that these focused actions can shorten sales cycles, raise close rates, and stabilize revenue. The guide is positioned as a quick‑win playbook for founders feeling revenue inconsistency.
Sentinels Announces Collaboration with Sandisk
North American esports franchise Sentinels has entered a strategic marketing partnership with flash‑storage leader SanDisk, making the SANDISK Optimus GX and GX PRO product lines official gear for its teams, creators, and events. The collaboration places SanDisk branding on Sentinels’ jerseys in...
Optimize Existing Wins for Sustainable 5.4x ROI
In 2025, my clients saw an average ROI of 5.4x. And the part I know you’re going to love 👉 We didn’t throw everything out and start over. We simply focused on optimizing and refining what was already working. Because sustainable growth doesn’t...
Prioritize New Customer Rate Over ROAS for Growth
ROAS is quietly the most deceptive metric that nobody knows how to track. The moment you push into cold audiences, ROAS can drop. And every operator trained on it pulls back exactly when they should push. Almost every account we inherit has...
Rapid Fusion Targets €1M Italian Expansion Through Exclusive Aivox Partnership
Rapid Fusion, a UK large‑format 3D printing firm, announced a €1 million (≈$1.09 million) expansion into Italy after signing an exclusive partnership with Aivox. The agreement gives Aivox rights to market and integrate Rapid Fusion’s LFAM platforms—including Zeus, Apollo, Medusa and the...
Refurbed and GoPro Announce Exclusive Partnership in Ireland
Refurbed has sealed an exclusive partnership with GoPro to sell refurbished HERO9‑11 cameras in Ireland, Denmark and Sweden. The collaboration follows a pilot that saw GoPro sales on the platform jump 195%, and reflects a 329% year‑on‑year increase in camera...
Embedding Payments for Growth: How ISVs Can Scale Through Vertical Focus and Partnerships
Embedded finance, also called embedded commerce or integrated payments, is reshaping how Independent Software Vendors (ISVs) deliver value, with the market projected to grow from $85.8 billion in 2026 to $370.9 billion by 2036 – a 15.8% CAGR. ISVs that adopt a...
Escalating Late Kills Deals and Trust
Prompt for an AI agent with access to your CRM: I want to see all of the times our sale reps went over the buyer's head to the executive sponsor to "secure the deal". Please then pull the conversion/win rates...
Amazon Pilots Prime Shipping on Third‑party Sites without Login
Amazon has begun testing a new sales‑enablement capability that allows merchants on external websites to display Prime‑eligible shipping options without forcing shoppers to sign in to an Amazon account. The pilot, announced in early March, aims to boost conversion rates...
U.S. Sellers Ride 2026 World Cup Jersey Surge with No‑Warehouse Model
U.S. online retailers are leveraging the 2026 World Cup custom jersey frenzy with a no‑warehouse, no‑minimum fulfillment approach, allowing rapid scaling without inventory risk. The strategy, driven by the tournament’s broad qualifying field, promises higher margins but hinges on precise...
Uber, Pony.ai and Verne Launch Europe's First Robotaxi Pilot in Zagreb
Uber, Chinese autonomous‑driving company Pony.ai and Croatian robotaxi startup Verne announced a joint pilot in Zagreb, Croatia, using Pony.ai’s Gen‑7 system and Arcfox Alpha T5 vehicles. The partnership targets a fleet of thousands of driverless taxis across Europe within the next...
Palantir Wins £360K FCA Pilot, Boosting Its Government‑Sector Credibility
Palantir Technologies has secured a 12‑week pilot with the UK Financial Conduct Authority worth more than £30,000 a week—about £360,000 ($460,000) in total. The deal gives the data‑analytics firm access to flag fraud, money‑laundering and insider‑trading activity, prompting praise from...
Great Product Fails without Clear Onboarding Path
I watched hundreds of people sign up for my product and then completely disappear. It was entirely my fault. Let me back up. I read 10x is Easier Than 2x and decided that software would be my growth strategy. So I built NoteGo. And...
Master Three Metrics to Scale Beyond Q2 Chaos
You just spent 3 crazy months reacting to • Tariff chaos • Targeting changes • Algorithm shifts But ask yourself these 3 questions to help you scale consistently in Q1 without worrying about any chaos in Q2. QUESTION 1: Does your offer convert...
Bandwidth Partners with New Agentforce Contact Center
Bandwidth announced a partnership with Salesforce’s newly launched Agentforce Contact Center, providing the voice and messaging infrastructure that powers the AI‑driven platform. Agentforce embeds a CRM‑native, AI‑enabled contact center directly into Salesforce, allowing enterprises to leverage full 360‑degree customer data...
Rebuild B2B Marketing Foundations in 90 Days
Most B2B CMOs inherit a broken system. - Random campaigns - Sales blaming marketing - Marketing blaming sales - Board asking why pipeline is down The instinct is to launch something new. But that just adds more chaos to the...
AmpliTech Reports FY Sales up 165%
AmpliTech announced FY 2025 revenue of $25.2 million, a 165 percent jump from the prior year. The surge was powered primarily by its expanding 5G product portfolio and heightened demand for low‑noise amplifiers (LNA) and low‑noise blocks (LNB). Strong orders from telecom operators...
Iuvo Joins New England’s Fastest‑Growing Firms Amid Consulting Industry Upswing
IT consulting firm iuvo was named one of New England’s fastest‑growing companies, highlighting the surge in demand for digital transformation services. The accolade comes as major players like Accenture and Infosys double‑down on AI‑driven upskilling and strategic acquisitions, reshaping the...
Paychex Q3 Beats Expectations, Highlights AI‑Driven HR Growth
Paychex posted $1.8 billion in Q3 revenue, a 20% jump driven by Paycor integration and AI‑enabled services. The earnings beat and new $1 billion share‑repurchase authorization signal confidence in its expanding HR platform. Analysts see the results as a bellwether for the...
Boston Health‑Tech Startup Clasp Raises $20 Million to Double Staff and Fight Clinician Turnover
Boston‑based health‑tech firm Clasp closed a $20 million Series B round, planning to double its 55‑person workforce and extend its student‑loan repayment hiring model. The capital will fund product expansion and new employer partnerships as hospitals seek to reduce clinician attrition.
Output Sports Teams with HYROX365 to Roll Out Global Data‑Driven Testing for Athletes
Output Sports has become the official HYROX365 Athlete Testing and Benchmarking Partner, unveiling the 34‑minute HYROX Conditioning Test. The protocol captures aerobic capacity, muscular endurance and power, delivering a HYROX Conditioning Score that coaches can use to benchmark athletes across...
ServiceNow Cuts Sales Onboarding to Six Weeks with AI Coach as Managers Vanish
ServiceNow has deployed an AI‑driven sales simulator to roughly 90% of its 8,000 sellers, cutting onboarding time from three months to six weeks. The move mirrors a wider industry trend of replacing traditional middle‑manager coaching with scalable AI simulations, reshaping...
New Horizon Medical Solutions Hires Dr. Christine Grogan as CCO to Steer Next‑phase Growth
New Horizon Medical Solutions announced Dr. Christine Grogan as its new chief commercial officer, tasking her with accelerating the company’s next‑phase growth. The appointment comes as health‑tech firms double down on commercial leadership amid rising AI‑driven efficiencies and heightened demand...
Hims & Hers Shifts to Branded GLP‑1s and Telehealth After Novo Nordisk Deal
Hims & Hers announced it will stop actively marketing compounded GLP‑1 drugs and focus on a broader portfolio of FDA‑approved, branded GLP‑1s through a new partnership with Novo Nordisk. The pivot follows a 70% stock plunge and aims to sustain...
Telesto Hires Sarah McHugh to Lead Growth Services, Targeting Private‑equity and Healthcare Brands
Telesto announced that former Huron chief marketing officer Sarah McHugh has joined as head of growth services. She will oversee brand strategy, demand generation and go‑to‑market programs for private‑equity, healthcare and industrial portfolios. The hire signals Telesto’s push to turn...
SplashBI Names Brian Morgan Regional Sales Director for North America
AI‑powered analytics firm SplashBI announced the appointment of Brian Morgan as Regional Sales Director for North America. Morgan arrives with over 15 years of enterprise technology sales experience, most recently leading North American sales at Crunchr and holding senior roles...
Marketing Is an Investment, Not a Cost Center
Marketing is not a cost center. When you treat it like overhead, you cut the engine that drives growth. Marketing builds assets: brand, trust, demand, lower CAC. It fuels sales, funds future pipeline, and primes the 95% who are not ready to buy. Stop...
Start with High‑intent Search, Not Months of Waiting
Most B2B teams wait months for pipeline. Target everyone. Optimize for clicks. Build awareness. Then hope it turns into revenue. Flip it: •Start with high-intent search •Send traffic to demo •Capture demand already there •Expand after proof Start with buyers, not browsers. https://t.co/6mptqJgD9z
Transparent Partners and Kana Announce Strategic Partnership to Deliver Enterprise-Grade Agentic AI for Marketing
Transparent Partners and Kana have formed a strategic partnership to deliver enterprise‑grade, agentic AI for marketing. The consultancy brings end‑to‑end data strategy, architecture, and change‑management expertise, while Kana supplies a unified platform that learns, decides, and acts on real‑time data....
Vendfun Enters Indonesia with Local Distributor Partnership
Vendfun, a Malaysia‑based hospitality tech firm, has appointed Jakarta‑based Murni Solusindo Nusantara as its exclusive master distributor for Indonesia, marking its first distributorship outside Malaysia. The deal gives Murni responsibility for marketing, sales, installation and support of Vendfun’s Smart Mini...
ASML Seeks Partnerships with Indian Firms, Team to Visit Semiconductor Units Across the Country: Ashwini Vaishnaw
ASML announced plans to partner with Indian semiconductor firms, sending a delegation to visit local chip‑making units. The move aligns with India’s Semiconductor Mission 2.0, which expands focus from pure manufacturing to design, materials, equipment, chemicals and gases. Union Minister...
Les Mills Teams with Zing Coach to Launch AI‑Powered Group‑Workout App
Les Mills has partnered with Palta‑backed Zing Coach to embed its flagship group‑fitness programs into the AI‑driven app. The deal follows Zing Coach’s $10 million Series A raise and aims to blend human‑led class energy with real‑time AI coaching for millions of...
Homeflow and Alto Join Forces
Homeflow and Alto Software Group have announced a partnership that integrates Homeflow’s lead generation and qualification tools with Alto’s CRM platform. The new integration allows estate agents to automatically push qualified leads from Homeflow’s website, lead manager, or valuation tools...
Datadog Scales Partner Ecosystem in the Age of AI
Datadog has dramatically expanded its partner ecosystem since relaunching its channel program in early 2024, quadrupling the number of partner managers in APAC over the past six quarters. The company bolstered its local presence by hiring former AWS partner sales...
Blokees Unveils 'Inspire Creativity, Share Joy' Mission at Global Partner Conference
Blokees introduced its refreshed brand mission, "Inspire Creativity, Share Joy," at the 2026 Global Partner Conference in Shanghai. The announcement ties the new tagline to a broader 80/20 product strategy and an expanded creator ecosystem, positioning the toy maker for...
How I'm Making $150k+/Mo From the "A.I Boom"
The 2024 AI boom has turned the longstanding 15:1 global software wage gap into a capital‑light arbitrage opportunity, allowing solo entrepreneurs to coordinate offshore developers without writing code. Small businesses, exemplified by roofing contractors, lose up to $520,000 annually to...
Before You Say Yes to a Corporate Partnership, Answer These Five Make-or-Break Questions
Landing a corporate partnership can feel like validation for founders, but pilots often remain non‑revenue projects. Many startups waste time reshaping roadmaps only to discover no clear path to a contract after the trial ends. The article outlines five essential...
Verizon Channel Chief Mark Tina: ‘We’ve Now Prioritized The Channel The Right Way’
Verizon has consolidated all channel resources under a single leader, Mark Tina, who now reports directly to Business CEO Kyle Malady. This centralization eliminates internal silos, giving partners a single point of contact for wireline, wireless, and services. The revamped...
Adani Group's Reported Talks with Meta and Google Lack Confirmed Details
While headlines suggest the Adani Group is in discussions with Meta and Google to secure data‑center partnership deals, none of the eight provided sources contain verifiable information on the negotiations, participants, or financial terms.
USA Cycling Is Getting Into the Used E-Bike Market
USA Cycling announced a two‑year partnership with Upway, the online marketplace for certified refurbished e‑bikes. The collaboration gives USA Cycling members exclusive discounts and provides a trusted platform for buying and selling used e‑bikes, spanning cargo, road, mountain and gravel...
Apple's Expanding Enterprise Footprint to Boost Sales: What's Ahead?
Apple’s fiscal Q1 2026 results show a surge in enterprise adoption, with companies such as Snowflake, AstraZeneca and Coppel deploying thousands of Macs, iPads and iPhone devices. The rollout of Apple Business as a free service across more than 200...
Growth Requires New Strategies, Not Past Success Playbooks
It doesn’t matter if you’ve scaled past $5M, $10M, or $20M. You’ll fail if you think the same strategies will get you to your next milestone. • The offer • Creative approach • Targeting • Product lineup • The team All can change at each...
Looking to Generate Better B2B Leads? Why Industrial Companies Are Refining Their Strategy
Industrial manufacturers are moving from traditional trade‑show outreach to sophisticated, digital‑first lead generation. Because industrial sales involve multi‑million‑dollar contracts and multiple stakeholders, companies must align precise technical messaging with buyers’ pain points. The article highlights how data‑driven tactics—intent monitoring, account‑based...
First $40 MRR Achieved, 3K Leads Ready
I have been really busy building SAAS and finally seeing some traction. I was not posting much but here I am 39.99 MRR not bad so far. I will update as we go, I have 3000 leads and trying to...
Most B2B Deals Closed Before First Call
The Game is Rigged: Why 80% of B2B Deals are Won Before the First Call by @Timothy_Hughes https://t.co/PsZtzMt7s4 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/fpL3ieWFvG
Amplify Expands Leadership Roster with New President and Chief Revenue Officer
Amplify Technology announced Jason Rowley as President and Kimberly Hill as Chief Revenue Officer, bolstering its leadership as the AI‑native RIA platform scales. Rowley, formerly chief of staff and general counsel, will manage day‑to‑day operations, while Hill shifts from CFO...
Don't Let Small Deals Block Your Big Dreams
Enterprise sellers: Never let the types of deals you're closing today stop you from closing the types of deals you dream of closing. Good is the enemy of great: $50k deals are the enemy of $500k deals.
Accelerate Deals with Timing, Extra Value, and Urgency
Founders: The deal acceleration playbook: 1. Find end of quarter/year pressure 2. Identify budget flush opportunities 3. Offer 14 months for 12 price 4. Add bonus implementation support 5. Create urgency with pricing changes Speed > discount.
The Economist Refines B2B Offering to Jump Start Growth
The Economist Group launched Economist Enterprise, consolidating its B2B information services and media solutions into a single brand. For the six months to Sept. 30 2025, the B2B segment generated £53.8 million (about $67 million), a 2.2% decline year‑over‑year, while rivals such as the...
From Loss to 65% Growth and 80% Margin Boost
We took a jewelry brand from negative first-order margins to 65% revenue growth YoY and 80% improvement in contribution margins. This is the full breakdown of the strategy: https://t.co/UFkv7SnYzQ