🎯Today's B2B Growth Pulse
Updated 3h agoWhat's happening: Value Must Be Clear to Buyers, Not Just to CEOs
Tech leaders often assume their product’s value is self‑evident, falling prey to false consensus bias. Overloading prospects with technical details instead of outcome‑focused messaging stalls deals and can misalign product roadmaps with market needs. Reframing messaging around buyer‑centric benefits restores momentum.
Also developing:
- •New GTM Skill Stack Highlights Gaps in B2B Leadership
- •Infobip Unveils AgentOS for AI‑Driven Customer Journeys
News•Jan 27, 2026
Orbit Media Group Rebrands to Orbit One, Expanding Into Unified Business and AI Solutions
Orbit Media Group has rebranded as Orbit One, shifting from a pure creative agency to a full‑service business solutions partner. The new brand emphasizes integrated data, automation, and AI tools that connect marketing, finance, HR, and communication platforms into a single ecosystem. Orbit One now offers accounting, payroll, benefits, recruiting, AI phone systems, chatbots, and custom client portals alongside its core creative services. The company claims to serve over 100 brands nationwide, promising unified visibility and faster decision‑making for SMBs.
By AiThority
News•Jan 27, 2026
Ecer.com: Driving Foreign Trade Into the Era of ‘Mobile Transactions’
Ecer.com’s mobile marketplace is reshaping cross‑border B2B trade by enabling end‑to‑end transactions on smartphones. Guangzhou Dinghao Furniture reduced a week‑long order cycle to a single call, leveraging instant messaging, real‑time video and 360° factory tours. Platform data shows response times...
By MarTech Series
News•Jan 27, 2026
Conquer Launches Voice Plus, A Mobile-First Field Sales App That Eliminates Manual Work
Conquer has introduced Voice Plus, a mobile‑first app that lets field sales reps capture calls, meetings and notes in under 30 seconds, removing the need for end‑of‑day CRM admin. The solution is built natively within Salesforce, syncing activity instantly to...
By MarTech Series
News•Jan 27, 2026
New Relic Data Report Reveals Clear Link Between AIOps Usage and Increased Engineer Productivity
New Relic’s 2026 AI Impact Report, based on 6.6 million users in 2025, shows that engineers leveraging the platform’s generative AI and AIOps features ship code 80% more frequently than peers without AI. AI‑strengthened observability cuts alert noise by 27% and...
By MarTech Series
News•Jan 27, 2026
Atrium Launches AIR, Its New Innovation Lab and Product Incubator, and Unveils ZephyrIQ, a Conversational AI Platform for On-Demand Workforce...
Global talent solutions provider Atrium announced the creation of Atrium Innovation & Research (AIR), a dedicated technology lab and product incubator. AIR’s first offering, ZephyrIQ, is a conversational AI platform that delivers instant, on‑demand insights from complex extended workforce data....
By MarTech Series
News•Jan 27, 2026
Why the Brain Rejects Ads Marketers Love
The article presents a five‑question framework—attention, memory, choice, trust, and emotion—derived from cognitive psychology to evaluate ad effectiveness. It shows how inattentional blindness, the serial‑position effect, choice overload, thin‑slicing, and emotional resonance shape a viewer’s split‑second decisions. Practical tips include...
By MarTech Series
News•Jan 27, 2026
75% of Visitors Will Switch to a Competitor When a Website Feels Unsafe, Liferay Survey Finds
Liferay’s 2026 Broken Trust Report, based on a survey of 1,000 U.S. adults, finds that 75% of users will abandon a website they perceive as unsafe and often turn to a competitor. A single “off” moment erodes trust for 61%...
By MarTech Series
News•Jan 27, 2026
C&I Expo Returns to Sydney as Convenience Retail Decision Makers Gather
The Convenience & Impulse Retailing Expo returns to Sydney on March 17‑18, gathering Australia’s petrol, convenience and independent grocery decision‑makers. Organisers project 1,200‑1,800 senior attendees and more than 120 exhibitors showcasing food, beverage, technology and store‑fit solutions. The event emphasizes...
By Inside Retail Australia
Social•Jan 27, 2026
VC Deals Flat, Funding Doubles – Concentration Rises
Per latest data from @cartainc, from 2023-2025: VC Deals Up Only 3%, But Dollars Up 130% From Q1 2023 to Q4 2025, the number of deals went from 802 to 823. Basically flat. But dollars deployed? $12.8B to $29.5B. That's 2.3x. VCs...
By Jason Lemkin
Social•Jan 27, 2026
Introducing Infinite-Memory AI for Your Business
Claude and ChatGPT have very limited memories So I decide to build one with an infinite memory To remember everything about your business, goals, plans, etc. Try it and LMK what think -> https://t.co/KDuiuVY1GI https://t.co/4uuvWjUo8J
By Jason Lemkin
News•Jan 27, 2026
Metcash Names Bruce Sabatta as CEO of Foodservice and Convenience
Bruce Sabatta will assume the role of CEO of Metcash Foodservice & Convenience on March 2, bringing more than three decades of industry experience, including a six‑year stint as COO of Primo Foods. He replaces Superior Foods founder Craig Phillips, who...
By Inside Retail Australia
Social•Jan 27, 2026
Skip SaaStr AI, Watch Rivals Leap Ahead
Your competitors are sending their whole leadership team to SaaStr AI 2026. You can skip it. But don't be surprised when their AI roadmap is 6 months ahead of yours by June. May 12-14. SF Bay. https://t.co/4U2DOAE1gc
By Jason Lemkin
![LinkedIn Shares Tips on How to Boost Organic Posts [Infographic]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/bf0ec38bafdf50231836edfbd95f9d5c.webp)
News•Jan 26, 2026
LinkedIn Shares Tips on How to Boost Organic Posts [Infographic]
LinkedIn has published an infographic detailing how marketers can use its paid “Boost” feature to amplify organic posts, mirroring Facebook’s simple boost workflow. The tool now supports boosting content created by other members, extending reach beyond a brand’s own updates....
By Social Media Today
News•Jan 26, 2026
U.S. B2B Sales Top $15 Trillion, Ecommerce Redefines How Companies Buy
U.S. manufacturing and wholesale distribution sales reached $15.12 trillion in 2025, marking a modest 0.4% year‑over‑year increase. After a post‑pandemic surge of over 14% in 2021‑22, overall B2B demand has plateaued, while digital commerce channels are expanding at double‑digit rates. The...
By Digital Commerce 360
Social•Jan 26, 2026
Ask “What Made You Cancel?” To Uncover True Reasons
My biggest takeaways from Jason Cohen : 1. “Too expensive” is never the real reason customers cancel. They already saw your pricing and decided to buy, so something else changed. When customers cite price, dig deeper—the actual reason might be changing...
By Lenny Rachitsky
Social•Jan 26, 2026
Double Down on Winners: Increase Ownership Every Round
I'm a co-investor with a mega VC fund we don't talk about as much here but they are wildly successful in many top IPOs and top decile returns. And they have a really simple way they do follow-on checks: ✅If the company...
By Jason Lemkin
News•Jan 26, 2026
Float Raises $73 Million for Canada-Focused Working Capital Tools
Float Financial, a Canada‑based business finance platform, announced C$100 million (≈US$73 million) in new debt financing from Silicon Valley Bank, First Citizens and a tier‑1 Canadian bank. The facilities allow Float to continue offering up to 4 % interest on business accounts—the highest...
By PYMNTS
Blog•Jan 26, 2026
How Can You Maximize LinkedIn Lead Conversion Using Automation?
The episode outlines how to boost LinkedIn lead conversion through automation, covering personalized connection requests, timed follow‑up messages, and lead segmentation. It explains building a simple funnel that includes automated profile visits, skill endorsements, and data‑driven adjustments to messaging. Integration...
By eCommerce Fastlane
Social•Jan 26, 2026
Lead Content Engine for AI Adoption at Pragmatico
My friends at Pragmatico are hiring a Head of Content Marketing, and it's a super interesting role. Outside of working with Randy Stocklin and Santiago (Santi) Jaramillo (which should be enough), this is a super interesting role because it's more than...
By Kyle Lacy
News•Jan 26, 2026
How to Build a High-Quality Local Business Database That Drives Real Growth
Local businesses increasingly rely on high‑quality databases to drive sales and marketing efficiency. Fragmented lists and outdated spreadsheets cost time and revenue, while a systematic, verified data set enables precise targeting and stronger customer relationships. The article outlines a step‑by‑step...
By TechBullion
Social•Jan 26, 2026
Founders: Content Is Your Ultimate Business Landing Page
Every founder should be creating content and that’s a hill I’ll die on. Your content is a landing page for literally everyone. - Investors - Agencies - Partners - People you want to hire They are all going to your profile to figure out what...
By Adam Robinson
Blog•Jan 26, 2026
01 Quantum Reports Q4 2025 Revenue Growth & PQC Deployments
01 Quantum Inc., rebranded from 01 Communique Laboratory, reported FY 2025 revenue of $767,993—up 86% from the prior year—driven by commercial deployments of post‑quantum cryptography (PQC) solutions such as DoMobile Ver.5. The company raised $3.78 million in equity financing and continues to...
By Quantum Zeitgeist
Blog•Jan 26, 2026
IQM Surpasses Competitors in On-Premises Quantum Computer Sales
IQM Quantum Computers announced Jan Goetz as sole CEO, ending its co‑CEO structure, and promoted Søren Hein to COO and Deputy CEO. The Finnish firm reported that it sold and shipped more on‑premises quantum computers than any rival last year, cementing its...
By Quantum Zeitgeist
News•Jan 26, 2026
You No Longer Have to Choose Between Insight and Impact
The article argues that the traditional split between qualitative insight and quantitative impact is becoming obsolete thanks to AI and advanced analytics. By applying generative LLMs and Bayesian methods, marketers can now achieve deep, nuanced understanding at massive scale. The...
By MarTech
News•Jan 26, 2026
Loyalty Didn’t Disappear. Brands Traded It Away.
Loyalty has not vanished; brands have diluted it by swapping genuine value for gimmicks and mistaking engagement for commitment. Traditional points and gamified programs generated activity metrics but failed to deliver incremental, margin‑adjusted revenue. As discount‑driven schemes compress profits, the...
By MarTech
News•Jan 26, 2026
How to Write Promotional Emails that Actually Convert
The MarTech article dissects why many webinar invitation emails fall flat, citing vague messaging, information overload, generic copy, weak subject lines, and poor timing. It then presents three proven copy frameworks—AIDA, PAS, and the 4Ps—to structure persuasive content. Best‑practice recommendations...
By MarTech
Social•Jan 26, 2026
AI + Human Storytelling: Faster Content That Resonates
AI can write faster, cleaner, and at scale — but it can’t feel. It doesn’t know your customers, their pain points, or what truly moves them. Storytelling is what transforms data into emotion, features into solutions, and audiences into believers. When you combine...
By Pam Didner
Social•Jan 26, 2026
Human SDRs Mastering AI Can Earn $250K
"The top leaders in AI+B2B are hiring tons of sales execs. Tons. But it's not enough to offset the shrinking hiring of mature tech companies. Jobs won't be growing in sales overall. But the silver lining? The Human SDR that owns the...
By Jason Lemkin
News•Jan 26, 2026
Michael Allain Joins Red Oak as Chief Revenue Officer
Red Oak, a compliance connectivity platform for financial services, has appointed Michael Allain as chief revenue officer to drive scalable revenue growth and operational excellence. Allain arrives with over 30 years of B2B sales experience, including two decades in highly...
By Fintech Global
Social•Jan 26, 2026
Fractional Execs: Diagnose, Design, Align, Not Just Execute
Most founders hire a fractional executive for the wrong reason. They want: • Faster execution • More output • Someone to “just run marketing” That’s not what a good fractional does. A real fractional leader: – Diagnoses before executing – Designs systems, not tactics – Aligns decisions across teams –...
By Krista Mollion
News•Jan 26, 2026
XTI Aerospace to Host Town Hall Highlighting Strategic Inflection Point Following the Drone Nerds Acquisition
XTI Aerospace (Nasdaq:XTIA) will hold an investor town hall on February 5, 2026 at 4:30 PM EST to outline its post‑acquisition strategy after buying Drone Nerds in November 2025. Management will detail how Drone Nerds’ UAS platform and customer base give XTI clearer revenue visibility...
By sUAS News
News•Jan 26, 2026
Synthesia Hits $4B Valuation, Lets Employees Cash Out
British AI startup Synthesia closed a $200 million Series E round, lifting its valuation to $4 billion, up from $2.1 billion a year earlier. The funding, led by GV and backed by existing investors, coincides with the company surpassing $100 million in annual recurring revenue...
By TechCrunch AI
News•Jan 26, 2026
Conversation with… People in Retail Awards Judge Giles Smith
Former Selfridges digital head Giles Smith discusses his return as a judge for the People in Retail Awards. He emphasizes the importance of celebrating frontline employees and unsung innovators rather than solely focusing on commercial metrics. Smith, now a technology...
By The Retail Bulletin
Social•Jan 26, 2026
Stop Talking, Start Building AI Solutions
There’s an AI GTM startup I really like the founders of, they’ve been asking us for 6+ months to try them. I appreciate the emails, calls, DMs, etc. And the endless offers to “get on the phone” to see a demo. But...
By Jason Lemkin
News•Jan 26, 2026
French Connection Announces New US Licensing Partnership
French Connection Group has signed a long‑term licensing agreement with G‑III Apparel Group to develop and distribute its menswear, womenswear and accessories across North America, effective 1 February 2026. The partnership leverages G‑III’s design, sourcing and distribution capabilities and its established retail...
By The Retail Bulletin
News•Jan 26, 2026
Gentle Fawn Leans on Longevity over Trends as Vancouver Fashion Brand Marks More than Two Decades
Gentle Fawn, a Vancouver‑based fashion label founded in 2003, has shifted its focus from wholesale‑only to a balanced omnichannel model, with its e‑commerce site now the largest sales channel. The brand serves roughly 600 retail partners across Canada and the...
By Retail Insider Canada
News•Jan 26, 2026
The $42.8B Retail Media Playbook
Retail media generated $42.8 billion for Amazon in Q1 2025, driven by a server‑side ad serving architecture that delivers native ads without latency or privacy trade‑offs. The eBook outlines a modern retail media stack featuring sponsored products, zero‑impact loading, full reach, built‑in...
By The Retail Bulletin
Social•Jan 26, 2026
Scale Yourself, Target Companies' Labor Budgets, Not Courses
No, don’t sell a @clawdbot course. Figure out how to duplicate yourself many times, then do that for companies. Instead of attacking consumer learning budgets, target labor budgets. It’s the biggest line item.
By Eric Siu
News•Jan 26, 2026
Retail’s Supply Chain Divide: Who Survives – and Who Won’t
Retail margins are tightening, making supply‑chain efficiency a make‑or‑break factor. Supply‑chain specialist Peter Jones splits the sector into "haves" – retailers that have invested in automated, next‑generation warehouse technology – and "have‑nots" still reliant on manual pick‑and‑pack processes. The COVID‑driven...
By Inside Retail Australia
Social•Jan 25, 2026
AI Enables High Earnings with Lean, Efficient Teams
So I saw a LinkedIn post from a sales executive I like a lot and have known for a long time looking for his next role. The headline: “Looking to Make The Most Money For The Least Amount of Work.” You...
By Jason Lemkin
Blog•Jan 25, 2026
B2BKing: A Powerful B2B & Wholesale Plugin for WooCommerce
The episode explores B2BKing, a comprehensive WooCommerce plugin that adds enterprise‑grade wholesale capabilities to WordPress stores. It walks through core features such as granular guest access restriction, tiered pricing tables, and a customizable business registration workflow that together enable hybrid...
By eCommerce Fastlane
Social•Jan 24, 2026
Turn Every Meeting Into Shareable Content
You already have the content. You're just not recording it. Every meeting, every conversation, every insight—it's all content waiting to be captured. - Some content is better than no content. - Even if it’s not perfect, it still builds visibility. - The more you...
By A. Lee Judge
Social•Jan 24, 2026
Full-Team Commitment Fuels AI Startup Success
🤷♀️"AI Native" startups don't have access to better LLMs 🤷They often don't have smarter engineers 🤷♂️They don't know the space any better 🤷♀️Their sales team are often tiny and mediocre So why do they win? 100% of their team wants to do, and are willing...
By Jason Lemkin
News•Jan 24, 2026
Agora's Nick Van Eck Bets on Stablecoin Boom in Enterprise Payments
Agora CEO Nick van Eck is steering the startup toward stablecoin‑driven enterprise payments, emphasizing cross‑border payroll and B2B transactions. The firm’s AUSD stablecoin and a stablecoin‑as‑a‑service platform aim to replace costly legacy remittance systems. Van Eck predicts multinational firms will...
By CoinDesk
Social•Jan 24, 2026
Sell Value, Not Products: Ensure Worth Exceeds Cost
Sell value instead of a product or service. What value can you provide someone? If it’s greater than your cost - it’s easy to sell. If not — improve your value to match the rate you want to charge.
By Kody Nordquist
Social•Jan 24, 2026
Scale Visitor Tracking: Simple Monitoring Until $5M ARR
The way you use website visitor data changes at each revenue stage: $0-1M ARR: Just monitor your traffic $1-5M ARR: LinkedIn and email outreach $5M+ ARR: Lead scoring and workflows I’ve seen early-stage founders trying to build complex workflows when they don’t need to...
By Adam Robinson
News•Jan 24, 2026
Data Products and Services in the Saudi Capital Market
Data products are becoming the backbone of analysis, transparency, and regulatory oversight in the Saudi capital market. Structured datasets—covering market activity, investor ownership, issuer details, and participant behavior—enable consistent research across brokers, issuers, and regulators. Centralized delivery through platforms like...
By TechBullion
Social•Jan 24, 2026
Leverage AI for Smarter, Actionable Marketing Plans
It was great speaking with Amy Gabriel about how to build an actionable marketing plan by embracing the power of AI. It’s not about letting AI take over - it's about becoming smarter and more sophisticated in how you use...
By Pam Didner
Social•Jan 24, 2026
Use Behavioral Science to Instantly Boost Marketing Engagement
Have you heard of behavioral science? But you’re not sure how best to apply it to your marketing? Here’s what you need to know to start automatically increasing engagement and response.
By Nancy Harhut
Social•Jan 24, 2026
Buy AI Agents only From Vendors with Trusted Engineers
"If you want to buy an AI Agent, first find our who your FDE (Forward Deployed Engineer) will be. Talk to them. If you 100% believe they can help you deploy it, buy from that vendor." https://t.co/pViaS8CKNe
By Jason Lemkin