Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Nauto Available as O******** Partner on Geotab Marketplace, Expanding Access to Predictive AI-Powered Fleet Safety Technology
Nauto, a leader in AI‑powered fleet safety, announced its dash‑cam solution is now available through Geotab’s Order‑Now (O********) program on the Geotab Marketplace. The integration lets fleets purchase and deploy Nauto’s platform directly from Geotab, simplifying procurement and accelerating time‑to‑value. Built on more than 6 billion AI‑processed driving miles, the system uses computer vision and contextual data to detect risky behavior before collisions occur. Geotab and Nauto say the partnership will deliver real‑time alerts, higher detection accuracy, and lower operational costs for commercial fleets.
Founders Who Execute See Demo Numbers Double
My final student session last night was at 7pm. The founder showed up and had done ALL of his homework. He had doubled the number of demos that were going onto his calendar since our prior session two weeks before,...
New Marketplace Introduces Competitive Bidding for Microsoft 365 Licensing
LicenseBids, a new online marketplace, launches today to bring competitive bidding to Microsoft 365 and Google Workspace licensing procurement. The platform lets businesses submit RFQs and receive blind or concierge‑managed bids from qualified Cloud Solution Provider partners, aiming to increase...
If You Can't Summarize Your Business, You're Lost
You think you know your story because you live it every day. Try this test: Open a blank document and write down your company's story in 200 words. What job are customers hiring you to do? Why does your approach work...
Cargill India Witnessing Double-Digit Growth Rate, B2B Biz Emerging as Key Growth Pillar
Cargill India is posting double‑digit, mid‑teens growth, with its B2B operations emerging as the primary growth engine. The company’s Innovation Centre is collaborating with food manufacturers to develop healthier, premium solutions across bakery, chocolate and confectionery. While its B2C portfolio—featuring...
OpenAI Shuts Down Sora, Upending AI Video Tools for Real‑estate Marketing
OpenAI announced the immediate shutdown of Sora, its AI video‑generation platform, ending a planned $1 billion partnership with Disney and halting a tool many real‑estate firms hoped would power AI‑generated property tours. The move reflects compute constraints and a strategic pivot...
Nebius Secures Up to $27 B AI Compute Deal with Meta, Powering the Future of Ad Tech
Nebius Group agreed to provide Meta Platforms with up to $27 billion in AI compute over five years, including $12 billion of capacity starting in 2027. The deal expands Meta’s AI‑driven ad‑tech stack and marks Nebius’ largest contract to date, underscoring the...
Washington Clears Direct‑to‑Consumer Path for Rivian and Lucid, Challenging Dealership Model
Washington state has passed Senate Bill 6354, granting Rivian and Lucid the same direct‑to‑consumer sales exemption Tesla enjoys. The bipartisan vote and a $4.6 million ballot‑initiative investment signal a shift in the B2B automotive distribution landscape.
Keepit Signs Strategic Agreement with Hammer Distribution
Keepit, a cloud‑native data protection provider, has signed a strategic agreement with Hammer Distribution to strengthen its UK and Ireland market presence. The partnership leverages Hammer’s value‑added distribution network and Keepit’s local data centers to deliver vendor‑independent SaaS backup that...
MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable, Privacy-Centric Audience Solutions
MRI‑Simmons and NIQ have joined Proximic by Comscore’s Data Partner Network, enabling the conversion of their ID‑based consumer and retail datasets into privacy‑first contextual audience segments. The partnership leverages Proximic’s predictive technology to deliver scalable, programmatic‑ready audiences without relying on...
GetVocal Introduces Control Center to Help Enterprises Scale AI Across 90 Percent Plus of Customer Conversations
GetVocal has launched the Control Center, a governance layer that lets human supervisors oversee and intervene in AI‑driven customer conversations in real time. The platform blends deterministic context graphs with a hybrid human‑AI workforce, allowing AI to autonomously resolve most...
Snapchat’s Role in Shaping the Future of B2B Engagement
Snapchat is emerging as a viable B2B outreach channel, according to a GWI study of 2,200 professionals aged 18‑45. The research shows Snapchat users are 1.5 times more likely to hold executive roles and twice as likely to launch side...
Bell Integration Wins NICE’s Implementation Partner of the Year for CX Innovation and AI-Led Transformation
Bell Integration has been named NICE’s Implementation Partner of the Year for CX Innovation and AI‑Led Transformation, recognizing its role in scaling the AI‑driven NICE CXone Mpower platform. The award highlights Bell’s deep expertise, including more than 350 AI practitioners...
Should Wasabi Technologies Make the Move From Direct Sales to a Channel Strategy?
Wasabi Technologies, a fast‑growing cloud storage startup, has built its revenue engine on a pure direct‑sales model. Founder David, a serial entrepreneur with a music‑tech background, now faces a go‑to‑market dilemma: whether to preserve the simplicity of direct relationships or...
Microsoft Shares Rally on Copilot Expansion and New AI SaaS Suite
Microsoft's shares, which have slipped 24% year‑to‑date, rallied after the company announced a broader rollout of Microsoft 365 Copilot and a suite of AI‑driven SaaS products. Analysts cite the move as a catalyst for renewed growth in the Intelligent Cloud...
Alstom Wins €700 Million Systems Contract in AMECA, Boosting B2B Infrastructure Revenue
Alstom announced it has secured a €700 million systems contract in the AMECA region, accounting for roughly 30% of a $2.75 billion total project. The order, recorded in Q4 of fiscal year 2025/2026, follows a 2.46% dip in Alstom’s share price on...
Ray Media Advisory Wants To Fix Agency-Client Relationships Before They Break
Ray Media Advisory has launched a Partnership Accelerator to proactively safeguard brand‑agency relationships amid industry consolidation and AI‑driven workflow changes. The service, debuting March 31, runs 10‑12‑week sprints that include diagnostics, joint workshops, and a 90‑day accountability framework. It is being...
Credit Unions Want FinTechs on Speed Dial
FinTech partnerships with credit unions surged nearly 20% last year, shifting from a supplemental tactic to a core modernization strategy. Credit unions favor these alliances for speed, with 56% crediting FinTechs for faster, larger‑scale innovation. Payments and data analytics dominate...
Changhong and Grundig Form Strategic Partnership
Changhong, a leading Chinese home‑appliance maker, has secured a strategic partnership with Germany’s Grundy brand, obtaining a license to sell Grundig products across Europe (excluding Turkey), the Asia‑Pacific region, the CIS and China. The deal gives Changhong control of the...
Credit Is Now a Primary Growth Lever: Flipkart Wholesale on the Future of B2B Commerce
Flipkart Wholesale says credit has shifted from a peripheral service to the primary growth lever for India’s kirana stores. The company highlights three concurrent trends—localized supply chains, range‑driven buying, and deeper credit penetration—fueling higher ticket sizes and repeat orders. GST...
Blitz Franchise Partners with Crêpe Delicious to Accelerate National Expansion
Blitz Franchise has partnered with Crêpe Delicious to accelerate the brand’s national expansion across Canada. Crêpe Delicious, a fast‑casual crêpe and café concept with over 60 locations, is now actively recruiting franchise partners. Blitz will manage franchise recruitment, site selection, and development...
Scale Personalized B2B Engagement for Better Sales
Personalized B2B Customer Engagement at Scale by @Timothy_Hughes https://t.co/89z2OuNeZD @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/N9p7KIRZ8r
WOGI Partners with GalaxyJoy to Enable Vietjet SkyJoy's Cross-Border Rewards Expansion Across Southeast Asia
Singapore-based WOGI has partnered with GalaxyJoy to power Vietjet SkyJoy’s cross‑border rewards expansion across Southeast Asia. The collaboration adds more than 1,200 brands to SkyJoy’s catalogue, covering Vietnam, Singapore, Malaysia, Indonesia and Thailand. With a single integration, members—now over 18 million—can...
Savills Teams with Ricoh to Deploy AI‑Driven Drones for Hong Kong Building Inspections
Savills Property Management Group and Ricoh Hong Kong have struck a strategic partnership to roll out AI‑powered drone inspections of building façades across Hong Kong. The solution replaces scaffolding‑based checks, cuts inspection time and delivers data‑driven maintenance insights for the...
Google Appoints Gretta Svendsen as A/NZ Partner Lead
Google Cloud has appointed Gretta Svendsen as head of partner and alliance for Australia and New Zealand, succeeding Gary Denman. Svendsen, who previously led SAP’s corporate digital channel and held senior roles at Salesforce, Microsoft and Xero, will drive the...
Measure Content by Relationship Depth, Not Speed
So - I'm wrapping up my March series on Content Marketing Measurement with a wider lens look at how we design a measurement framework to begin with... Most content marketing measurement today is like evaluating a symphony orchestra based on...
Sysco Shares Drop 12% After $29.1B Jetro Deal, Buyback Paused
Sysco Corp. saw its shares tumble 11.7% to $72.23 after announcing a $29.1 billion acquisition of Jetro Restaurant Depot. The deal includes $21.6 billion in cash and 91.5 million Sysco shares, and the company put its share‑buyback program on hold to prioritize rapid...
Turn Social Posts Into Leads with a Simple System
Most founders waste hours on social media and have nothing to show for it. No leads. No pipeline. Just "engagement." I've been doing this for 10+ years and here's what I've learned: Posting more content is not the answer. The...
Garrett Nicholson, Google
Google has appointed Garrett Nicholson to head its Global Food Ordering Partnerships within the Search and Gemini Partnerships team. Nicholson brings 13 years of experience at Google, spanning Ads, Commerce, and Search, and a two‑year stint in sales at IAC....
Hopper’s Tech Will Power RBC’s Travel Reward Program
Hopper’s B2B arm, Hopper Technology Solutions, has secured a long‑term partnership with the Royal Bank of Canada to run the Avion Rewards Travel platform, replacing Expedia. The agreement is expected to lift Hopper’s annual revenue by hundreds of millions of...
GigaCloud Partners with Otto Group to Expand European Marketplace Assortment
GigaCloud Technology Inc. announced a partnership with Otto Group to broaden the latter’s European B2B marketplace assortment. The collaboration will introduce select GigaCloud sellers, primarily furniture and appliance brands, onto Otto’s platform across more than 30 countries, tapping GigaCloud’s Asian...
Survive Q2: Validate Offer, Refresh Creative, Know Break‑Even ROAS
Operators enter Q2 with the same targets they exited Q1 with. CPMs are about to rise 20-35% Creative fatigue compounds faster And the brands that survive it answered these 3 questions before April 1: 1. Does your offer convert at current CPMs...
Automation Frees Reps to Focus on Real GTM
Before every episode in our VC series, @PaulGTM and I talk through what we're seeing across founders, funds, and go-to-market teams right now. Here’s what we covered - available in full here on X. - Why the core of great GTM hasn't...
S7E4 – The Death of Inbound Leads
The Harris Consulting Group’s podcast episode S7E4, “The Death of Inbound Leads,” examines the rapid decline of inbound lead generation and the resulting upheaval in outbound sales strategies. It highlights the frenetic 2026 sales hiring market, growing tool bloat, and...
Forrester B2B Summit North America Phoenix 2026
Forrester’s annual B2B Summit will convene senior revenue leaders in Phoenix from April 26‑29, 2026, focusing on AI‑driven go‑to‑market transformation. The event promises research‑backed frameworks to align marketing, sales, product, and customer‑success teams for measurable growth. Sessions cover unified GTM...
Zelle Renews Its Outreach to Minority Deposit Institutions
Zelle is renewing its outreach to minority deposit institutions by expanding partnerships with Velera and Jack Henry, making integration easier for community banks and credit unions. A survey of 250 banking executives shows 99% feel pressure to move money faster,...
Sol-Millennium Medical Inc. Launches U.S. B2B eShop, Providing Direct Access to Safety Engineered Medical Devices Nationwide
Sol‑Millennium Medical Inc. has launched a dedicated U.S. B2B e‑commerce platform, b2b.solm.com, allowing healthcare providers nationwide to purchase its safety‑engineered medical devices directly. The site streamlines registration, pricing visibility, and order placement for settings ranging from physician offices to veterinary...
"Make Your Work Unmissable"
OTW has launched a dedicated Spine Research Hub that delivers orthopedic and spine research straight to surgeons' inboxes and social feeds. The service promises to cut through the information overload that often hides valuable findings. Researchers are invited to submit...
Automations Outperform Campaigns, Driving Majority of Revenue
Your automations are making $5.96 per email… …Your campaigns are making $0.67… …But you're still spending most of your time on campaigns. @omnisend dug into 717 agencies to find out why, and the difference was brutal. The top 10% built automations first, and campaigns...
Global Hotel Alliance Looks at India to Drive Growth
Global Hotel Alliance (GHA) announced that its Indian membership base surpassed one million, a 53% increase over the previous year, driven largely by its long‑standing partnership with luxury chain The Leela. The alliance’s Discovery loyalty program saw a 25% year‑over‑year rise...
Capitol AI Ramps up UK and EU Expansion With Regional Leadership and New Advisory Board
Capitol AI appointed Mike Nayler as Vice President of GTM for the UK and Europe, tasking him with leading the firm’s regional expansion and securing high‑security AI contracts. The company also unveiled a new advisory board featuring former Financial Times...
AI Shifts SaaS Pricing: Value Over Discount
With AI disrupting SaaS buying, it's never been more important for marketing leaders to understand the 4Ps - particularly price. The big narrative on LinkedIn is all about marketers using AI to better execute, but when it comes to actually...
EXCLUSIVE: Leaked Pitchdeck Reveals Amazon’s Pitch to Get Advertisers on Rufus
Amazon is preparing to roll out Sponsored Ads on its AI‑driven shopping assistant Rufus, moving the feature from open beta to a general‑availability launch. The leaked pitch deck reveals that advertisers will be charged on a cost‑per‑click (CPC) basis and...
Turn Real‑Time Signals Into Daily Prospecting Wins
Lot of talk about signal-based prospecting without any strategy into how to work them into your daily workflow. Start by identifying the types of signals that matter most for your business. These will depend on your industry, ideal...
Hyper‑personalized Gifts and Cold Calls Land Tier‑1 Deals
Just booked one of my top Tier 1s with a hyper personalized gift and a cold call to follow up. Adrenaline rush is hitting good.
Uber, Pony.ai and Verne Launch Europe's First Robotaxi Service in Zagreb
Uber Technologies, autonomous‑driving firm Pony.ai and Croatian fleet‑manager Verne have announced the launch of Europe's first commercial robotaxi service in Zagreb. The trio plans to scale the operation to thousands of driverless cars and expand to other European cities over...
Army Teams with Amazon to Sell Battlefield Drones Online
"The U.S. Army and Amazon are creating an online storefront to buy drones as the technology transforms the battlefield." I support the idea, will be interesting to see how it is implemented. https://t.co/N25xQG4lu8
Master Signal‑Led Outbound with Predictive Intelligence
If your outbound still feels like guesswork, this is for you. 👀Ahead by Crunchbase returns with How to Master Signal-Led Outbound. 🗓️ April 15 | 2pm ET Learn how to use predictive intelligence to find the right accounts & engage before the...
Palantir's Blockbuster Earnings Week Fueled by DoD, FCA & Golden Dome Wins
Palantir Technologies posted a surprise earnings beat and announced three marquee contracts—a Department of Defense program‑of‑record designation for its Maven system, a UK regulator pilot, and a software role in the $185 bn Golden Dome missile‑defense initiative—signaling accelerating AI‑driven revenue growth...
Make Subject Lines Short, Specific, and Evocative
Your cold email subject line is killing your open rates. Stop being vague. Stop being long. Stop being logical. Be evocative. Examples that work: • "Beat Tableau" • "Avoid expensive mishires" • "Stop losing great people" Short. Painful. Specific. That's what gets opened.