Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
GlobalFoundries Reports Double‑digit Q1 Growth and Oversubscribed SiGe Capacity Through 2027
GlobalFoundries announced double‑digit percentage growth in automotive, communications infrastructure and data‑center markets for Q1 2026, and warned that its silicon‑germanium (SiGe) capacity at the Vermont fab is already oversubscribed through 2027. The company also previewed its Investor Day on May 7 and upcoming conference appearances.
Yahoo Teams with Kochava to Launch Agentic AI DSP Workflow Platform
Yahoo has partnered with Kochava to embed a dedicated Yahoo DSP workspace inside Kochava's StationOne platform, creating an AI‑driven “agentic” workflow for programmatic buying. The move signals a shift toward autonomous media‑buying tools and could redefine how demand‑side platforms operate.
Contractor Commerce and Ferguson Team Up to Turn Contractor Websites Into AI‑Discoverable Sales Hubs
Contractor Commerce and Ferguson have formed a strategic alliance that equips contractors with self‑service e‑commerce tools and AI‑optimized search, turning website traffic into booked jobs and recurring revenue. The partnership aims to modernize B2B procurement for the $340 billion residential construction...
Influ2 Launches Contact-Level GTM Orchestration
Influ2 unveiled a contact‑level go‑to‑market orchestration platform on May 6, enabling B2B revenue teams to trigger personalized actions for individual buyers rather than relying on account‑wide averages. The new suite includes signal‑to‑topic matching, cross‑platform context sync, omni‑channel orchestration, and automatic Salesforce...
Bigger Agency ≠ Better: Creative Fatigue Hurts Performance
One of our clients swapped to a larger well known agency around 6-7 months ago but kept us on as view access to the account. 6 months later and our ads are still spending 45% of the total budget. Very little...
Morse Micro Selects Gateworks as the First Global Design House Partner
Morse Micro announced Gateworks as the inaugural partner in its Design House Partner Program, a global effort to fast‑track production‑ready Wi‑Fi HaLow solutions. Gateworks, known for rugged embedded hardware made in the United States, will provide M.2 cards and development...
Stop Hosting Alignment Meetings and Start Building a Unified GTM Operating Model
The article argues that recurring sales‑marketing alignment meetings are a reactive band‑aid that mask deeper system design flaws. It proposes a unified go‑to‑market (GTM) operating model that embeds alignment by design through six interdependent components—strategic framework, metrics architecture, integrated processes,...
Phytokana Locks In $450M in Customer Contracts Ahead of Faba Protein Facility Launch
Phytokana Ingredients, a Calgary‑based faba protein startup, has locked in definitive off‑take agreements worth roughly $450 million, with total potential sales exceeding $500 million when combined with existing MOUs. The contracts span three to ten years and are tied to the upcoming...
ServiceNow Launches Autonomous CRM, Targeting Salesforce’s Lead
ServiceNow announced on May 5 its Autonomous CRM platform, an AI‑centric suite that automates case handling, quoting and field work at scale. The move pits ServiceNow directly against Salesforce by offering end‑to‑end execution rather than traditional record‑keeping.
Fullcast Expands Fullcast Pay with Real-Time Commission Automation
Fullcast rolled out a major upgrade to its Fullcast Pay platform, adding omni‑role crediting, a rep‑facing dashboard and deeper Salesforce, HubSpot and Snowflake integration. The enhancements promise to replace manual spreadsheet‑based commission processing with real‑time, automated accuracy, giving CROs and...
Synera Hires Veteran Ubaldo Rodriguez as First CRO to Spearhead U.S. Expansion
Synera, the AI engineering platform, announced Ubaldo Rodriguez as its first Chief Revenue Officer. Rodriguez will lead a U.S. go‑to‑market push backed by a recent $40 million Series B round and a sales organization that has grown 500% this year.
Opsera and Cursor Team Up to Embed Autonomous AI Agents in DevOps Workflows
Opsera, the Agentic DevOps platform, and Cursor, a multi‑model AI coding tool, announced a partnership on May 5, 2026, to embed Opsera’s autonomous agents into Cursor’s IDE. The integration promises faster, compliant code generation by shifting security and governance checks...
Bad Boy, Octane and Huntington Bank Unveil Digital Financing Platform for Dealers
Octane Lending, Huntington National Bank and Bad Boy have launched a joint digital financing platform that lets Bad Boy dealers manage the entire sales and loan process in one place. The solution offers prime loans from Huntington and near‑prime options...
DigitalOcean Q1 2026 Earnings Boost Stock 40% on AI‑Native Cloud Surge
DigitalOcean Holdings reported Q1 2026 revenue of $258 million, a 22% year‑over‑year rise, and lifted its 2026 revenue growth outlook to 26% while forecasting over 50% growth in 2027. The results sparked a 40% surge in the company’s stock, underscating the...
Huntress Adds Four Distributors, Including Ingram Micro, to Boost Mid‑market and Public‑sector Reach
Huntress announced four new distribution agreements—Ingram Micro, Vertosoft, Liquid PC and QBS Software—aimed at accelerating its mid‑market, public‑sector and EMEA expansion. The deals give the cyber‑security vendor deeper access to VARs, MSPs and resellers that serve schools, municipalities and medical...
The Most Overlooked Lever For Improving Sales Growth
The article argues that sales workflows are the most overlooked lever for driving revenue growth, eclipsing traditional focus areas like compensation, training, and tech stacks. It outlines three primary salesperson workflows—prospecting, pipeline management, and account growth—and three supporting workflows for...
Tachyon Networks Expands FWA Portfolio With $1.5M Development Partnership With Sivers Semiconductors
Semiconductor firm Sivers Semiconductors announced a $1.5 million development partnership with Tachyon Networks to create a 60 GHz millimeter‑wave transceiver for fixed wireless access (FWA). The collaboration builds on an existing 28 GHz effort, extending Tachyon’s unified platform to support both 28 GHz and...
B2B SaaS Marketing Ignoring Theory Leads to Flawed Playbooks
The current B2B debate seems to be whether the current playbook can be fixed or whether a new one needs to be built from scratch. But those are not the only options. In my opinion, the major recurring issue with...
Tesla Secures 60-Truck Order From California Port Drayage Fleets
Tesla has landed a combined order for 60 Semi trucks from two California port drayage operators through Forum Mobility. The deal, worth roughly $15‑$18 million, marks the largest single commitment to the Semi from the drayage sector and highlights the growing...
Allego Launches Allego 9 AI Platform to Embed Intelligence in Revenue Workflows
Allego, Inc. introduced Allego 9 at its 10th Annual Sales Success Summit, a new AI‑powered platform that embeds intelligence directly into revenue‑team workflows. The launch aims to close the gap for the 63% of revenue teams still in early AI adoption...
Trilio and Bigstack Announce Partnership to Deliver Advanced Data Protection in the Asia-Pacific Market
Trilio, a cloud‑native data protection provider, has partnered with Taiwanese cloud infrastructure firm Bigstack to embed its backup, recovery and workload mobility capabilities into Bigstack’s CubeCOS platform. The integration delivers a unified solution for private and hybrid cloud environments across...
Strider Names Cliff Huntington CRO and Jeff Schwartz Chief Client Officer to Accelerate Growth
Strider announced the appointment of Cliff Huntington as Chief Revenue Officer and Jeff Schwartz as Chief Client Officer. The leadership shuffle is designed to tighten go‑to‑market execution and deepen client community engagement as the firm scales its strategic intelligence platform...
ServiceNow Launches Otto AI Agent and Deepens Ties with FedEx, Nvidia and Microsoft
ServiceNow announced Otto, a unified AI agent that blends conversational AI, autonomous workflows and enterprise search, at its Knowledge 2026 event. The rollout comes with expanded collaborations with FedEx, Nvidia and Microsoft aimed at supply‑chain visibility, AI governance and compute...
Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A
Blue Bite’s Director of Media Matthew Shay explains that B2B buyers now interact across a web of channels, devices, and real‑world moments before speaking with sales, forcing marketers to adopt contextual, connected, and measurable omnichannel strategies. He highlights the company’s...
The Business Case for Giving First-Time Exhibitors a Room of Their Own
Stimulate, the Nashville‑based B2B sexual‑wellness trade show, has created an "Emerging Brand Room" exclusively for first‑time exhibitors, guaranteeing them a dedicated showcase. The program pairs newcomers with mentors—including CVS wellness leaders—and offers pre‑show webinars to accelerate market entry. In its...
LatiNation Media Adds Monica Collins As VP Of Business Development
LatiNation Media, a Latino‑owned English‑language network, has appointed multicultural media veteran Monica Collins as vice president of business development. Collins will oversee strategic partnerships and brand collaborations across the LATV broadcast cable network, the LatiNation app, and its digital platforms....
Glean and Gainsight Launch Integration to Unify Customer Context for Revenue Teams
Glean and Gainsight announced a native integration that embeds Gainsight's customer health, risk and sentiment data directly into Glean's Work AI platform. The joint offering, now generally available, aims to eliminate fragmented views of accounts and accelerate revenue‑team actions. By...
Dicksons Expands Into Leasing with CARZAR Launch
Independent multi‑franchise dealer Dicksons has launched CARZAR Leasing, a new service aimed at corporate customers across the Scottish Highlands. The division, led by Pamela Walker—formerly with Jaguar and Land Rover—will provide a broader vehicle selection and flexible funding options. By...
Wibu-Systems and Instellix Elevate Software Licensing Into Revenue Infrastructure
Software protection leader Wibu‑Systems has partnered with monetization platform instellix to fuse CodeMeter licensing with a full‑stack revenue infrastructure. The integration uses standardized APIs to automatically generate entitlements, capture usage at the application level, and feed billing events into instellix,...
CredSpark Launches Banter: A New Brand Focused on Transforming B2B Marketing and Sales Through Interactive Experiences
CredSpark has launched Banter, a new B2B brand that converts static marketing assets into interactive, data‑driven experiences. The platform leverages over 400 million interaction data points and AI‑enhanced analytics to deliver real‑time lead scoring, segmentation and actionable buyer insights. Banter’s capabilities...
Dark Sky Technology, and Carahsoft Partner to Deliver Advanced Software Supply Chain Risk Management Solutions to Government Agencies
Dark Sky Technology and Carahsoft have formed a strategic partnership to make the Bulletproof Trust platform available to U.S. government agencies through Carahsoft’s extensive contract vehicles. The platform ingests Software Bills of Materials, monitors more than 30 vulnerability databases, and...
SalesProTracker Launches as the Sales System Built for Teams That Want to Grow—Not Be Watched, Led by Lisa C. Laird
Lisa C. Laird’s NOLA Persistence Consulting unveiled SalesProTracker, a sales‑system platform that replaces traditional CRM data‑dumping with real‑time accountability tools. The solution offers weekly activity scorecards, a 7‑Rule follow‑up framework, unlimited campaign runs, and built‑in training, aiming to turn prospecting...
SaaStr 853: The Agents #004: Tragedy Apps, Too Many AI SDRs, and Why Your Next Hire Should Report to an...
In episode four of The Agents, the hosts recap their experience running 20 AI agents alongside three human team members, highlighting successes, pitfalls, and lessons for others building AI‑driven workflows. They discuss the rise and fall of AI‑powered SDRs, noting...
What Is Faire Wholesale? Best Practices for Wholesale Sellers
Faire Wholesale is a B2B marketplace that lets brands list wholesale products for vetted retailers, offering a Shopify‑sync option and built‑in marketing tools. In 2025 the platform served hundreds of thousands of wholesale buyers, helping brands like Sock Candy expand...
TrendAI Bets Big on Channel to Drive Next Phase of Growth
TrendAI, the newly rebranded enterprise arm of Trend Micro, is intensifying its channel‑first go‑to‑market strategy across Australia and New Zealand. The company has launched a Global Partner Office and a three‑pillar “align, activate, accelerate” model to deepen ties with a select...
Why Startups in India Are Burning Their Marketing Budgets on the Wrong Customers
Indian founders are pouring millions into performance marketing while neglecting a clear Ideal Customer Profile (ICP). Without an ICP, platforms like Meta optimize for short‑term clicks, not for high‑value, repeat customers, inflating churn and customer‑acquisition costs. Research shows targeting the...
Move Beyond the Click: Scaling Lead Gen with LinkedIn and Zapier
LinkedIn’s Conversions API (CAPI) paired with Zapier lets B2B marketers send downstream funnel events—such as demos booked or deals created—directly to LinkedIn without relying on browser pixels. MarketerHire reported a 30% drop in cost per qualified lead and a 35%...
The Hidden Tax of Broken Ad Attribution on LinkedIn
LinkedIn marketers often discover that reported clicks and cost‑per‑lead don’t match actual CRM conversions, leaving many leads tagged as "unknown" or "direct." The discrepancy forces teams to spend hours each week reconciling data, slowing strategy and eroding confidence in dashboards....
Telecom News: IG Networks, Connectbase, Charter, Spectrum Mobile, T-Mobile
IG Networks expanded its partnership with Connectbase, using the SellerCloud API to showcase its global connectivity services across more than 150 countries in a fully digital marketplace. Charter Communications introduced Spectrum Mobile Second Line, a $10 add‑on that lets users...
CAC up 222%—SMEs Still Using Cheap‑ad Playbook
Customer acquisition cost has risen 222% in eight years. Not 22%. 222. And most SME owners are still running the same playbook they used when ads were cheap.
Amazon Launches Supply Chain Services to Offer Global Freight, Fulfilment to External Clients
Amazon announced the rollout of Amazon Supply Chain Services, a unified platform that opens its worldwide fulfilment, freight and delivery network to any business. The move pits the e‑commerce giant against established 3PLs such as DHL, Kuehne + Nagel and FedEx, while...
Chinese Startup ZYT Moves to Mass‑produce Semi‑autonomous Trucks by Late 2026
Shenzhen‑based ZYT, a spin‑off from drone maker DJI, announced plans to begin mass production of semi‑autonomous trucks in the second half of 2026 after securing deals with China’s six largest heavy‑truck manufacturers. The move positions the startup as the first...
Corvera Secures $3.8M Seed Funding to Accelerate AI‑Driven Supply‑Chain Platform
London‑based AI supply‑chain specialist Corvera closed a £3 million ($3.8 million) seed round led by 6 Degrees Capital, bringing total capital to £4.5 million ($5.7 million). The funding will fund platform scaling, hiring and customer acquisition, positioning the startup to reshape CPG ecommerce logistics.
Adobe Completes $4.5 B Acquisition of Semrush to Boost AI Brand Visibility
Adobe announced the completion of its acquisition of Semrush Holdings, integrating the SEO platform into its AI‑driven Experience Cloud. The deal, valued at roughly $4.5 billion, positions Adobe to offer end‑to‑end brand visibility tools and intensifies competition among martech giants.
In Conversation: How Airwallex Channels Sports Energy Into B2B Impact
Airwallex’s VP of global marketing Jon Stona argues that B2B fintech firms must abandon dry, lead‑centric playbooks and adopt a human‑first, storytelling approach. He stresses unifying product, brand and growth efforts while borrowing tactics from B2C, such as video and...
FWD Takaful, MBSB Bank Forge Bancatakaful Tie-Up to Widen Syariah Insurance Access
FWD Takaful Bhd and MBSB Bank Bhd have signed a bancatakaful partnership to broaden the reach of Sharia‑compliant insurance across Malaysia. The deal lets FWD distribute its digital‑first takaful products through MBSB’s extensive branch network and sales force, while the...
United Rentals Targets Construction and Energy Sales to Fuel a Decade of Growth
United Rentals announced a strategic focus on construction and energy project sales, reporting a 7% year‑over‑year revenue rise and an 8.7% jump in rental revenue. CEO Matt Flannery said the company’s resilient model and capital discipline will drive profitable growth...
Bregal Milestone Takes Majority Stake in Meteoviva, Boosting AI Energy Management
Bregal Milestone announced a majority growth investment in meteoviva, the AI‑powered building energy‑management platform, to fund rapid European expansion. The deal gives meteoviva access to capital and operational support while the private‑equity firm taps a market where AI and decarbonisation...
Vita Coco Q1 Sales Surge 37% on Distribution Push and Brand‑Centric Marketing
Vita Coco posted $180 million in net sales for Q1 2026, up 37% year‑over‑year, as broader U.S. and international distribution and a CMO‑led marketing push lifted coconut‑water volumes. The company also saw a modest insider sale that analysts say reflects a...
Databricks Invests AUD $420 Million to Expand Data‑lake and AI Services Across ANZ
Databricks announced a AUD 420 million (about US$280 million) three‑year investment in Australia and New Zealand, adding a 22,000‑sq‑ft Sydney headquarters and scaling its Lakebase, Genie and Agent Bricks products. The plan also includes training 100,000 learners, reflecting more than 85% YoY regional growth.