Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
Snowflake Names Veteran Executive Jonathan Beaulier New CRO, Reaffirms FY2027 Guidance
Snowflake announced Jonathan Beaulier will assume the chief revenue officer role on March 31, 2026, succeeding Mike Gannon. The move coincides with a reaffirmation of the company’s first‑quarter and full‑year fiscal 2027 guidance. Shares slipped 4% on the news, while analysts keep a bullish price target.
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Microsoft Dynamics Partner Roundup: Waste Management Partnership; Tax Automation for D365BC; Distributor Integration; Sports and Entertainment Partner
Microsoft Dynamics partners announced four strategic collaborations this week. Columbus and COSMO are extending their waste‑management ERP platform, built on Dynamics 365, from the Nordics into the United States and the United Kingdom. UST and CereTax are embedding payment processing and...
Why Your LinkedIn Outreach Is Getting Ignored (And What to Fix Right Now)
LinkedIn offers unparalleled, real‑time data on prospects, yet many salespeople still send generic, misspelled, or overly automated messages that are deleted instantly. The article outlines the most common outreach errors—name misspellings, pitching in connection requests, mass‑VA blasts, “connect and forget,”...
FMG Acquires Testimonial iQ to Add Another Piece to Its Offering
FMG announced the acquisition of Testimonial iQ, a client‑testimonial platform launched in 2023, and will rebrand it as FMG Testimonials. The tool will be sold both as a standalone product and as part of FMG’s broader digital‑marketing suite, which already spans website...
Rave Restaurant Group Cuts Uber Eats Ties Over 30% Fee Hike
Rave Restaurant Group, the parent of Pizza Inn and Pie Five, terminated its partnership with Uber Eats after the platform raised marketplace fees, pushing the effective charge on delivery orders to as high as 30%. The move underscores mounting pressure on restaurant...
Big Y To Host Local Partner Outreach Event In Springfield, MA
Big Y Foods will host a "Let's Talk Local: Partner with Big Y" information session on May 13 from 2‑4 p.m. at its Springfield, Massachusetts store support center. The event aims to connect regional businesses with the family‑owned grocer to explore...
Data‑Driven CMO Partnership Turns Gaps Into Growth Wins
When you start a CMO Partnership with me, I start with the data from your business as the base for finding the gaps in your current ecosystem. Then, I work on filling those gaps with a marketing and sales strategy designed...
LiveRamp Extends Partnership with Unity
LiveRamp has broadened its collaboration with Unity, integrating its RampID identity solution into Unity Exchange. The move gives marketers access to Unity’s mobile ecosystem of 2.9 billion monthly active devices globally and 256 million in the United States. By leveraging first‑party data,...
Broot.ai Partners with Vonage
Broot.ai, a B2B contact‑management platform, has integrated Vonage Voice APIs to embed one‑click, in‑app calling and instant local‑number provisioning. The new feature lets sales and marketing teams dial prospects directly from the CRM and assign US, European, and Pacific local...
Inbound Content Attracts Brands, Cold Pitches Fail
Cold pitching brands is a losing strategy. Response rates sit in the low single digits, and brands ignore generic emails. Inbound flips the script by making you discoverable through SEO, problem-solving content, and organic brand mentions. Warm inbound leads close at higher rates...
Snowflake Names Veteran Executive Jonathan Beaulier as New CRO to Boost Sales
Snowflake announced Jonathan Beaulier as its new chief revenue officer, effective March 31, 2026, replacing Mike Gannon. The move is aimed at reviving growth and tightening sales execution while the company reaffirms its FY2027 guidance. Analysts see the leadership shift as...
TuneCore Elevates Brian Miller to Chief Business Officer to Boost Global Artist Platform
TuneCore, the Believe-owned distribution service, promoted Brian Miller from chief revenue officer to chief business officer on April 2. The move is designed to accelerate global expansion, forge new partnerships and deepen support for the independent artists who have generated...
Alpha Cognition Q4 2025 Earnings Show 62% Sales Surge as COO D’Angelo Drives Rollout
Alpha Cognition reported $2.8 million in Q4 2025 revenue, with ZUNVEYL sales up 62% quarter‑over‑quarter. COO Lauren D’Angelo highlighted a rapid go‑to‑market expansion across long‑term‑care facilities, while the company balances rising operating costs against a $66 million cash cushion.
Nielsen Renews Multi‑year Deal with TelevisaUnivision to Broaden Hispanic Audience Measurement
Nielsen has signed a new multi‑year measurement and data agreement with TelevisaUnivision, extending its analytics across the Spanish‑language broadcaster’s TV, cable, streaming and radio assets. The deal adds Nielsen’s Advanced Audiences, streaming ratings and out‑of‑home tools, promising marketers deeper insight...
Trimble Acquires Document Crunch to Boost Construction‑Tech Portfolio
Trimble Inc. agreed to acquire Document Crunch, an AI‑driven construction document‑analysis platform, for an undisclosed sum. The deal, expected to close in Q2 2026, adds risk‑management capabilities to Trimble’s construction ecosystem without materially affecting its 2026 guidance.
Marketers Can Now Access Premium TV with Social‑Style Targeting
2026 is the year TV becomes a lot more accessible to marketers spending $50k to $500k/month on Meta. Meta CPMs are up 30%+ YoY. The average social session is 8 minutes. The average CTV session is 99 min, yet most DTC...
Attribution: From Credit Scoreboard to Coordination Engine
Attribution was supposed to tell us which channels deserve credit. It mostly told us which teams should fight about it. Frans Riemersma and I just published The State of Marketing Attribution 2026 (sponsored by CaliberMind), and the finding that hit hardest...
Review Intelligence as a GTM Signal Layer
Slang AI, a voice‑AI reservation platform, is using restaurant reviews as a direct go‑to‑market (GTM) signal layer to pinpoint eateries that lose bookings due to phone‑answering gaps. The company built a five‑tool pipeline—Serper.dev for Google Maps discovery, Clay as a...
Build Your Own Channel Digest: The System I Use to Engage Intentionally on LinkedIn
The author created a personal "Channel Digest" to turn LinkedIn from a random scrolling habit into a purposeful relationship engine. By aggregating the right people, conversations, and market signals, the system lets users engage with intent rather than reaction. It...
Guidefitter Deepens Strategic Partnership with Rocky Brands, Inc., Expands Platform to Include Muck and XTRATUF
Guidefitter, the outdoor‑recreation technology platform, has broadened its partnership with Rocky Brands to include The Original Muck Boot Company and XTRATUF alongside Rocky Boots. The expansion gives the two new brands access to Guidefitter’s network of more than 194,000 verified...
Gold Medal Launches 2026/27 Caribbean and Mexico Portfolio
Gold Medal has unveiled its 2026/27 Caribbean and Mexico portfolio, supported by a month‑long marketing push and a dedicated online hub. The campaign features a 116‑page brochure, ready‑to‑use assets and 21 specially selected holidays from regional UK airports. Agents who...
BrainDonors and HubSpot to Host B2B Growth Conference This May
BrainDonors and HubSpot are co‑hosting the B2B Growth Conf 2026 in Sofia on May 8, gathering over 500 B2B leaders to explore how to make revenue growth predictable. The single‑day agenda is split into four blocks—digital growth, revenue operations, AI‑driven outbound, and...
Nordstrom Teams with Marks & Spencer to Relaunch U.S. Fashion Line After 25‑Year Hiatus
Nordstrom announced a partnership with Marks & Spencer to sell a curated women’s‑wear capsule in 30 U.S. stores and online, marking the British brand’s return after a 25‑year exit. The rollout leverages consumer‑insight data and an asset‑light wholesale model to...
Melon Digital Secures Global eSIM Deal
Melon Digital, an MVNO platform‑as‑a‑service provider, has teamed up with global eSIM specialist Airalo to deliver instant digital connectivity for international visitors in South Africa. The partnership launches an eSIM offering through Melon Mobile, allowing travelers to access data, voice...
Nitro Swimming and Deboer Announce Strategic Partnership Beginning Fall 2026
Nitro Swimming announced a strategic partnership with performance swimwear brand deboer, set to launch in Fall 2026. The collaboration will equip Nitro athletes with advanced racing suits and training gear designed to accelerate development at every level. Both organizations cite...
B2B Merchandising Brand Fully Promoted Enters India, Plans Metro Expansion
Fully Promoted, the international B2B merchandising brand, launched its first Indian flagship store in Chennai, partnering with United Franchise Group. The franchise is headed by Suresh Raghuraj and Deepika Loganathan, who also manage the brand’s Australian operations. AI-driven platforms from...
Bootstrapped SaaS Growth When AI Took Over the Market
In this episode, host Omer Khan talks with Sylvester Dupont, the bootstrapped founder of Parser, a B2B SaaS that automates data extraction from documents. Sylvester recounts how the company spent a year building the product without customer input, launched to...
Daydream Secures $15 Million Series A to Fuse AI SEO Agents with Human Oversight
Daydream, an AI‑powered SEO startup, closed a $15 million Series A led by WndrCo, with First Round Capital and Basis Set Ventures participating. The funding will expand its hybrid AI‑human platform that automates keyword strategy, content creation and technical audits, targeting...
OpenAI COO Lightcap Bullish on Legacy Software as AI Reshapes Market
OpenAI’s chief operating officer Brad Lightcap told the Uncapped podcast that investors can be bullish on legacy software companies as they accelerate AI integration. At the same time, ExpressVPN rolled out ExpressAI, a privacy‑first chatbot that demonstrates how COOs are...
IBM and Arm Team Up on Dual‑Architecture AI Hardware for Enterprise Workloads
IBM announced a strategic collaboration with Arm to create dual‑architecture hardware designed for AI and data‑intensive enterprise workloads. The partnership blends IBM's system design and security expertise with Arm's power‑efficient cores, targeting large‑scale B2B customers seeking flexible, secure AI infrastructure.
Brother UK Hires New Commercial Chief Amid Channel Strategy Shake-Up
Brother UK has appointed long‑time veteran Julie Harrison as its new chief commercial officer, bringing more than 30 years of internal experience to the role. The promotion is part of a broader channel‑strategy overhaul aimed at expanding the company’s print...
LinkedIn Is Rewriting the Rules of Visibility
In this episode, host Michael Stelzner and co‑host Jerry Potter sit down with LinkedIn ads authority AJ Wilcox to unpack LinkedIn’s new visibility mechanics—from AI‑driven content discovery and semantic markup to revamped ad personalization tools and stricter rules on automated...
Paymentology and Bank Zero Partner to Expand Access to South Africa’s Financial Ecosystem
Paymentology has partnered with South Africa’s branchless Bank Zero to accelerate digital banking access, merging Paymentology’s global card‑processing expertise with Bank Zero’s app‑first platform. The alliance will let fintechs, retailers, SMEs and digital platforms issue flexible Mastercard cards through a...
9 Storytelling Strategies To Help Coworking Spaces Stand Out
The article outlines nine storytelling angles coworking operators can use to differentiate their spaces, ranging from origin stories and core values to community profiles and unique advantages. By shifting focus from merely solving workspace problems to sharing human‑centric narratives, operators...
Your Happiest Customers Want to Advocate for You — Here’s How to Make It Easy
B2B firms often have satisfied customers, but their advocacy remains invisible to prospects. Traditional reference programs and review‑site campaigns are limited, creating fatigue and offering little scalable proof. Recording customer conversations—as podcasts, videos, or long‑form testimonials—produces authentic, reusable assets that...
The "Software Finder" Cash Machine
In this episode, Adnan Malik, founder and CEO of Software Finder, explains how his bootstrapped B2B software marketplace generates $20‑$25 million in annual revenue with 15‑20% profit margins by offering free, 10‑minute human consultations to buyers and charging software vendors for...
Laura Weir Named CEO of British Fashion Council, Targets $23M Revenue by 2030
Laura Weir has been appointed chief executive of the British Fashion Council and unveiled a strategic roadmap, "BFC 2030: Access, Creativity, Growth," that aims to lift annual revenue to £18 million ($23 million) by 2030. The plan shifts the council from a...
Ring Launches AI‑powered App Store for Its 100 Million‑camera Ecosystem
Amazon‑owned Ring introduced an AI‑powered app store that expands the functionality of its more than 100 million smart‑home cameras. The marketplace, unveiled at CES, offers third‑party tools for elder care, workforce analytics and rental management, while barring privacy‑invasive features such as...
TD SYNNEX Q1 Profit Surges 95% to $327 M, Guides Higher Q2
TD SYNNEX Corp. reported a first‑quarter net profit of $327 million, nearly double the $168 million a year earlier, while revenue rose 18.1% to $17.16 billion. The company also issued Q2 guidance for $234‑$274 million net income, underscoring momentum in its distribution and Hyve...
RTX Leverages Pratt & Whitney Engine Advances to Boost Growth Outlook
Raytheon Technologies' RTX Corp is sharpening its long‑term growth outlook by capitalizing on Pratt & Whitney's Geared Turbofan and F135 engine families. The segment’s mix of new‑engine sales and expanding aftermarket services is expected to lift RTX’s earnings and market...
Why Your PLG Motion Is Leaking Revenue — And How to Fix It
Most B2B SaaS firms aren’t failing because their product is weak, but because data orchestration and cross‑team alignment are broken. Misaligned strategies, unmapped handoffs, and unusable event data cause product‑qualified leads to be misidentified, leaking revenue as PLG attempts scale...
Acrow Projects FY27 Sales Up to A$350M, Raises FY26 EBITDA Outlook
Acrow Ltd confirmed FY26 sales of A$315‑325 million and lifted its EBITDA range to A$80‑84 million, while previewing FY27 revenue of A$335‑350 million and EBITDA of A$88‑98 million, driven by record contract wins and a robust order book.
Leverage View-Through Attribution to Boost Meta Campaign ROI
Something we're noticing across multiple 8-figure brands we're managing. After the changes to click attribution Meta started to heavily favor and over-utilize view-through attribution. As we swapped some brands over to 1DC/7DC exclusive optimization the total back-end performance and profitability is growing...
B2B Can Build Network Effects Like B2C
Many B2B founders (including me) were always slightly jealous of the network effects and moats that emerged for B2C businesses that worked. @JayaGup10 @ashugarg write a great piece about how similar structural advantages are now possible in B2B.
Airbnb Launches Private Car Pick‑Up Service in 125 Cities, Aiming for $1 B Revenue Boost
Airbnb has integrated private car pick‑up bookings into its app for 125 cities across Asia, Europe and Latin America, teaming with UK‑based Welcome Pickups. The move is part of a broader services push that CEO Brian Chesky says could add...
Corporate Control Stifles Profitable Editorial Top‑of‑funnel
Been saying this for years, but it rarely works out. It is a very profitable way to generate top of funnel for a non-media business, but corporates struggle to let editorial teams maintain their autonomy. Hopefully it works, but often...
Polish QNA Technology Inks US Deal to Authenticate Packaging with Quantum‑dot Ink
QNA Technology, a Wrocław‑based nanotech company, has signed a six‑month exclusive agreement with U.S. firm Reborn Materials to develop a UV ink containing quantum‑dot nanomaterials for authenticating disposable food packaging. The partnership aims to complete testing by 2026 and lay...
The Natural Cycles Fertility App Can Now Access Temperature Data From Your Garmin Watch
Garmin has announced a partnership with the fertility‑tracking app Natural Cycles, enabling temperature data from compatible Garmin wearables to flow directly into the app. The integration currently supports models such as the Venu 4, Venu 3/3S, Venu X1, Fenix 8, and Forerunner 570/970. Natural Cycles...
New Sokin CFO Keeps Eye on North American Opportunity
London‑based cross‑border payment provider Sokin announced a strategic push into North America, backed by a $300 million Series B valuation and a $100 million debt facility. New CFO Tom Steer, hired from Financial Technology Partners, will steer capital strategy, M&A and growth initiatives....