Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
McNear Agency Services Adds Full‑Scale HR Consulting to Integrated Facility Portfolio in Virginia
McNear Agency Services LLC announced the launch of a dedicated human‑resources consulting line, extending its integrated, compliance‑first service model to recruitment, employee‑relations and workforce analytics for clients in Virginia, Washington D.C., and Maryland. The move reflects rising demand for single‑source facility and HR solutions among federal and commercial customers.
Ripple Treasury Integration Targets $13 Trillion On‑Chain Volume for XRP Ledger
Ripple announced that its Treasury platform, which processed $13 trillion in payments last year, will integrate directly with the XRP Ledger. The move could drive massive on‑chain volume, boost XRP demand and expand the RLUSD stablecoin, while recent SEC/CFTC guidance clears...

Authenticity Outperforms Volume in B2B Social Selling
The Signal in the Noise: Why Authenticity Beats Volume in a B2B World by @Timothy_Hughes https://t.co/15YdrlJIIo @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
Resurrection Lessons: Follow‑Up Wins in B2B Sales
“What Jesus’ death and resurrection taught me about B2B sales and the importance of following up” - LinkedIn, probably
China Deploys 120 Humanoid Robots as Interns and UBTECH Moves to Mass Production
UBTECH and its partner Dongfeng Liuzhou Motor have placed more than 120 Walker S1 humanoid robots on a Chinese factory floor as “interns,” while the company disclosed a 53% revenue jump to 2.01 bn yuan ($281 m) and entered the mass‑supply stage...
DeepSeek's V4 AI Model to Run on Huawei Chips as OpenAI Shifts Focus to Enterprise Sales
China's DeepSeek announced its V4 model will run on Huawei's latest chips, prompting Alibaba, ByteDance and Tencent to place bulk orders for hundreds of thousands of units. At the same time, OpenAI reassigned COO Brad Lightcap to head special projects...
Amazon Adds 3.5% Fuel Surcharge for FBA Sellers Amid Soaring Oil Prices
Amazon announced a 3.5% fuel and logistics surcharge for third‑party sellers using Fulfillment by Amazon (FBA) in the U.S. and Canada, effective April 17. The fee, driven by a 7% jump in Brent crude to $108 per barrel, adds roughly...
Deep Persona Insight Drives Real Meeting Bookings
You won’t book meetings until you deeply learn each persona. Prospects are people. People are busy. Very few busy people take meetings for fun. People take meetings because they are intrigued and they think you can help make their life easier/better...
Predictable Funnels Double Conversions, End Referral Guesswork
Running ads but still relying on referrals to survive? That means your pipeline isn’t predictable yet. A proper funnel + automation can increase conversions by 2X–4X. Stop guessing, start scaling. DM “GROWTH” if you want a breakdown.
Workday Beats Q3 FY26 Estimates, Lifts Subscription Revenue Guidance to $8.9 B
Workday reported Q3 FY26 earnings that topped analysts' forecasts and raised its full‑year subscription revenue guidance to $8.83 billion, a 14% year‑over‑year increase. The SaaS giant also signaled higher operating margins and robust cash generation, underscoring its AI‑driven growth strategy.
Enterprise Sales Succeed when You Map Stakeholder Incentives
Founders: Map stakeholder incentives in big deals: - Who gets promoted if this works? - Who looks bad if it fails? - Who controls the real budget? Politics matter as much as product in enterprise sales.
OpenAI Reassigns COO to Special Projects as Top Executives Take Medical Leave
OpenAI announced that longtime COO Brad Lightcap will transition to head special projects, focusing on enterprise AI sales. At the same time, two senior executives, among them the chief marketing officer, are on medical leave, marking a notable leadership reshuffle...
Sellvia Market Sees Surge in Pre‑Built E‑Commerce Business Demand
Sellvia Market, the curated marketplace for buying and selling verified online businesses, announced a significant uptick in buyer activity across all store categories. First‑time entrepreneurs are the fastest‑growing segment, reflecting a broader shift among Americans toward self‑directed income sources.

VIAVI, Ground Control Partner to Enable Assured Maritime Vessel Tracking and Navigation
VIAVI Solutions has teamed with satellite‑communications specialist Ground Control to embed its Secure µPNT STL‑1000 receiver into the RockFLEET Assured maritime tracking platform. The compact, software‑defined device works with VIAVI’s SecureTime altGNSS LEO service to deliver precise timing and positioning even when...
Rey Perez Launches High‑Profile “Speaking & Sales Mastery” Event in Salt Lake City
Rey Perez announced a new “Speaking & Sales Mastery” live experience in Salt Lake City, bringing together Hall of Fame speaker Dan Clark and business growth experts Carl Gould and Sir Dr. James Dentley III. The invitation‑only event targets faith‑based,...
Versant Acquires AI‑Powered StockStory to Boost CNBC’s Digital Revenue Tools
Versant announced the acquisition of StockStory, an AI‑powered financial‑insights platform, to reinforce CNBC’s digital investing capabilities. While the purchase price was not disclosed, the deal brings StockStory’s founder Adam Hejl into Versant’s product organization. The move aligns with Versant’s broader...
Snowflake Hires Jonathan Beaulier as CRO to Boost Growth, Mizuho Sees 40% Upside
Snowflake announced Jonathan Beaulier as its new chief revenue officer on March 31, replacing Mike Gannon. The appointment triggered a 4% share drop, yet Mizuho reaffirmed a $220 price target, implying more than 40% upside. The move is aimed at accelerating...
Samsung Electronics Names KCTech, Wonik IPS Among Top Suppliers at 2026 Partner Day
Samsung Electronics held its 2026 Device Solutions Division Mutual Growth Cooperation Day, honoring 17 top suppliers for achievements in technology, cost efficiency and ESG performance. KCTech received the highest technology innovation award for advancing localized CMP equipment, while Wonik IPS...
Commonwealth Fusion Systems Shifts to Magnet Sales, Securing Near‑Term Revenue
Commonwealth Fusion Systems announced it will begin selling its high‑temperature superconducting magnets to Realta Fusion, the largest such deal for the company. The move leverages CFS’s multi‑year $3 billion fundraising and a near‑complete Sparc demo reactor to generate cash while the...
TuneCore Elevates Brian Miller to Chief Business Officer to Accelerate Global Partnerships
TuneCore, the Believe-owned distribution platform, promoted Brian Miller from chief revenue officer to chief business officer on April 2. Miller will spearhead new strategic partnerships and global expansion, building on a platform that helped independent artists earn over $5 billion last...
Prioritize Top 20% Accounts, Cut Low‑ROI Waste
Let's say you have 500 accounts. 100 have high spend potential. If you spend time equally across all 500? That's like a CMO spending ad budget on low-ROI campaigns. Move your "spend" to higher ROI areas. Find your top 20%: • Biggest revenue potential • Likeliest to...
NIQ's MRI-Simmons Partners with TransUnion
NIQ's MRI‑Simmons has deepened its partnership with TransUnion, adding its research‑driven audience segments to the TruAudience Data Marketplace. Marketers can now access thousands of syndicated segments covering psychographics, lifestyle, brand preferences and media habits, as well as request custom‑built audiences....
HubSpot Partners with TikTok
HubSpot announced that its Marketing Hub now integrates directly with TikTok, allowing marketers to create, manage, and measure both paid ads and organic posts from a single dashboard. The integration syncs CRM contact segments, enables look‑alike audience creation, and auto‑tracks...
Stellantis Rolls Out 20‑city "Unstoppable 2026" Dealer Training Tour to Boost Sales
Stellantis announced a three‑month, 20‑city "Unstoppable 2026 Spring Training Tour" that will bring hands‑on sessions to roughly 300 dealers per day, showcasing its latest models and key competitor vehicles. The program arrives as the automaker posted a 4% sales rise...
Microsoft Limits Copilot in M365 Apps to Paid Add‑On for Enterprises Over 2,000 Users
Microsoft announced that, effective April 15, 2026, organizations with more than 2,000 seats will lose built‑in Copilot access in core M365 apps unless they purchase a separate M365 Copilot add‑on. Smaller firms keep limited access, while Outlook remains the only...
SolarEdge Expands U.S. Manufacturing to Capture Growing Solar B2B Demand
SolarEdge Technologies announced a major expansion of its U.S. manufacturing footprint, adding residential inverter lines in Texas, commercial inverter and optimizer lines in Florida, and battery production in Utah. The move ends production in China, Mexico and Hungary and follows...
Rivian Beats Q1 Delivery Forecast, Posts 10,365 Vehicles Amid Uber Deal
Rivian reported delivering 10,365 vehicles in the first quarter of 2026, topping the consensus estimate of 9,678 and reaffirming its 62,000‑67,000 full‑year range. The surge comes as the automaker finalizes a $1.25 billion investment from Uber to deploy up to 50,000...
Nvidia Unveils Blackwell and Rubin Chips, Targets $1 Trillion in Lifetime Sales
Nvidia introduced its next‑generation Blackwell and Vera Rubin AI processors at the GTC conference, forecasting $1 trillion in cumulative sales through 2027. The launch underscores the company’s confidence in demand from hyperscalers, enterprises and emerging AI workloads, even as competition intensifies...
Shopify Adds B2B Features for More Merchants
Shopify is extending its enterprise‑grade B2B suite to merchants on the basic, grow and advanced plans at no extra cost, bringing wholesale‑focused tools such as company profiles, custom catalogs, volume discounts, vaulted credit cards and payment terms to a broader...
LinkedIn Turns Cold Prospecting Into Warm Relationships
I sat down with Brynne Tillman and Dr. Lorenzo Bizzi on this week's episode of the Sales Gravy podcast where we discuss how prospecting doesn't have to be a grind with LinkedIn. Historically, sellers have hated prospecting because it feels cold...

Only 12% of Deals Are Won by the "Best" Solutions
Research from MIT analyzing 103 million online poker hands found that only 12 % of victories came from the statistically strongest cards, meaning 88 % were won by weaker hands through skillful play. The article draws a parallel to B2B sales, arguing that...
Startup CPG Newswire: Oktane Scores Golden Ticket: KeHE Distribution Trend Finder Taps Performance Beverage for Nationwide Growth
Oktane Energy, a DMV‑based performance beverage, has been awarded a Golden Ticket through KeHE’s Trend Finder program, granting the brand accelerated placement in KeHE’s nationwide retail network. The distinction highlights Oktane as one of the most promising emerging brands in...
India's 60 Mn SMBs May Present Next Big Revenue Opportunity for Telcos: Experts
India’s telecom operators face stagnant ARPU around ₹180‑200 ($2‑$2.5) per month as subscriber growth stalls at 1.17 billion. Analysts estimate that targeting the country’s 60 million small and medium enterprises could unlock up to ₹50,000 crore ($6 billion) in annual revenue through commissions, cloud...
JJG Aero Targets $100 Million Revenue in 5 Years, Focuses on Deepening Relationships with Existing Clients
Bengaluru‑based JJG Aero announced a goal to reach $100 million in revenue within five years, targeting a mid‑30% compound annual growth rate. The plan is backed by a $30 million Series B round led by Norwest Venture Partners, which will finance a new...
Marriott Teams with Lefay to Launch First Luxury Wellness Brand
Marriott International has entered a joint venture with Italian resort brand Lefay to create its inaugural luxury wellness brand. The partnership, announced today, adds two existing Lefay resorts and three under‑development properties to Marriott’s portfolio, marking the chain’s biggest push...
Advent Technologies Partners with EH Group to Develop HTPEM Fuel Cells for Enterprise Power
Advent Technologies Holdings Inc. announced a license and joint development agreement with EH Group Engineering AG, granting Advent rights to EH Group’s high‑temperature proton exchange membrane (HTPEM) fuel‑cell technology. The partnership will target stationary power applications for B2B customers such...

The Difference Between a $250K and $500K Fractional GTM Leader
The post contrasts $250K and $500K fractional GTM leaders, arguing that the gap isn’t skill or network but mindset and behavior. $250K operators chase inbound work and protect time, while $500K leaders engineer pipelines, sell outcomes, and protect positioning. The...
How Fifth Third Grew Embedded Banking Fee Revenue 53% in 2025
Fifth Third’s Newline embedded‑banking platform posted a 53% year‑over‑year increase in fee revenue for 2025, making it the fastest‑growing segment of the bank’s commercial payments business. The growth was driven by new partnerships with Stripe, Trustly, ADP and Corepay, and by...
Krolog Expands Amazon Consulting Suite to Boost Brand PPC and SEO Performance
Krolog, a Toronto‑based Amazon consulting agency, announced an expanded service portfolio that bundles pay‑per‑click, SEO and full account management into a single growth engine. The move targets brands seeking to cut ad costs, improve organic rankings and scale revenue on...

ANT Scales 300% Revenue, Expands Across Asia
ANT`s performance Hong Kong HQ (since April 2025) → 300+ partners + 10K+ biz customers → 300% revenue growth. Regional momentum: Malaysia (Kenanga Investment Bank wealth Super App, TNG Digital 16M verified users), Indonesia, Philippines, driving growth. ZOLOZ eKYC deployed...
Identify True Demand: Is Your Product the Must‑Buy?
Market-qualifying question: Will the customer buy 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 no matter what? If no, this is a difficult market; you have to create demand. If yes, the questions are: Will it be you? Why? For whom?
Amazon, U.S. Bank and Mastercard Launch Business Credit Cards for SMBs
Amazon announced a partnership with U.S. Bank and Mastercard to introduce two new small‑business credit cards – a Prime Business Card with 5% back for Prime members and an Amazon Business Card with 3% back for non‑Prime users. The move...

Hidden Fees Destroy Trust; Price for Partnership
Hidden costs and punitive #fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term #loyalty. Here's how to price for partnership > What the fees customers hate reveal about your pricing strategy @MarTechIsMktg https://t.co/DN9n1Tqk8r #cx #marketing https://t.co/4CgwdPqOvn
PMI Builds Commerce Engine to Glean Customer Insights
Philip Morris International (PMI) has launched an omnichannel commerce engine in South Africa to reach informal‑market retailers that account for up to 75% of counterfeit tobacco sales. The solution uses USSD short‑codes on feature phones, multi‑language support, and low‑cost scooter...
Ecuador’s Shrimp Sector Working to Expand Sales in Japan
Ecuador’s shrimp farming sector posted a record $7.47 billion in export revenue last year, shipping 3.07 billion pounds of product. While China, Europe and the United States absorb over 90 % of shipments, sales to Japan rose 35.6 % in volume and 48.6 % in...
Truecaller Opens Global Market Access For Its Business Chat Platform
Truecaller has opened its Business Chat platform to global channel partners and enterprise solution providers, enabling a shift from low‑trust SMS to verified, media‑rich conversational messaging. The move gives brands access to over 500 million active users who already interact through...

The Problem With “Well-Written” Messages No One Talks About
The post argues that well‑written outbound messages often fail because they lack timely context. Good copy only communicates; it doesn’t create demand. Teams focus on tweaking language instead of aligning outreach with real‑time signals such as hiring, funding, or leadership...
Jonathan Adler Teams with Michaels Canada for Exclusive Home Décor and DIY Line
Jonathan Adler has partnered with Michaels Canada to launch an exclusive home décor and DIY collection, hitting stores and the retailer’s website on March 17. The line blends Adler’s signature color‑rich aesthetic with affordable, craft‑ready products, aiming to reach younger...
Airbnb Launches Private Car Pickups in 125 Global Cities with Welcome Pickups
Airbnb has rolled out private car pickup services in 125 cities across Asia, Europe and Latin America through a partnership with UK‑based Welcome Pickups. The move, part of a broader push into hotel‑style amenities, targets an additional $1 billion in annual...
IonQ Forecasts $225‑$245 Million Revenue in 2026 as Quantum Market Matures
IonQ Inc. projected 2026 revenue of $225‑$245 million, citing a growing customer base, an expanded product portfolio and a $370 million backlog. The outlook reflects the company’s strong cash position and its push toward a 256‑qubit system as the quantum computing market...