Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
FTI and E& Sign Cooperation Agreement to Explore Global Telecom and Digital Ecosystem Opportunities
Freedom Telecom International (FTI), a subsidiary of Freedom Holding Corp., and global tech group e& have signed a cooperation agreement at MWC26 to jointly explore telecom and digital ecosystem opportunities worldwide. The partnership creates a structured framework that leverages e&'s commercial optimization and digital transformation capabilities with FTI's fintech platforms, digital banking, and loyalty solutions. Both parties will operate independently while collaborating to engage telecom operators seeking to expand digital services. The agreement positions the two firms to capture emerging convergence projects across multiple markets.
Turn Your Website Into Instant Customers with Automation
🚨 There is an awesome new tool called Money Printer. You paste your website link into it, and it automatically brings in customers 🔥 No building lists. No writing copy. No manual campaign setup. It handles the entire sales cycle: → Finds in-market companies...
4 Ways to Automate Sendblue with Zapier
Sendblue lets businesses send and receive iMessage and SMS from a single number, and Zapier extends its reach by linking it to dozens of apps. The article outlines four automation patterns: instant lead follow‑up, CRM‑driven texting, centralized inbound routing, and...
#184 - Disruptive Technology, Adaptation and Hyper‑Growth with Caitlin Allen, SVP of Market and Chair at Simbe Robotics
In this episode, Caitlin Allen, SVP of Market and Chair at Simbe Robotics, discusses how disruptive technologies—especially robotics-as-a-service—are reshaping traditional industries and consumer expectations. She highlights the convergence of digital and physical experiences, the labor shift toward higher‑skill roles, and...
Inside Sales vs Outside Sales: The Differences
Inside sales and outside sales differ primarily by where the interaction occurs—remote versus in‑person. Inside reps use phone, email and video to handle dozens of opportunities at low cost, while outside reps travel to meet customers, focusing on fewer, higher‑touch...
Build Your Growth Marketing Program in Six Months
How to build YOUR #growthmarketing program in 6 months @TBorreson11 https://t.co/QAED4IhrHi #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #customerexperience #businessintelligence https://t.co/LBKafNWF9t
Silvaco Announces SiC Partnership with APEC
Silvaco Group announced an expanded strategic partnership with Taiwan‑based Advanced Power Electronics Corp. (APEC) to deepen the use of its Victory Device, Gateway, and SmartSpice solutions. APEC will deploy these tools across its silicon and silicon‑carbide (SiC) product lines, aiming...
Rethinking B2B Marketing Foundations for Modern Success
The invisible architect: Reimagining B2B marketing’s core models by @Timothy_Hughes https://t.co/S1LaNuKZaJ @DLAIgnite #SocialSelling #DigitalSelling #Sales #Leadership #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips #Marketing101 #B2BMarketing https://t.co/6McpMaj4G7
Quickbase Acquires Solvice to Embed AI‑Driven Scheduling and Route Optimization
Quickbase announced the acquisition of Solvice, a provider of APIs for route optimization and workforce scheduling. The deal, disclosed on April 6, 2026, will embed Solvice’s OnRoute and OnShift capabilities into Quickbase’s low‑code platform, aiming to cut road time by...
Mitsui Chemicals Partners with JRSI to Distribute Jarocol Hair Dyes in Japan
Mitsui Fine Chemicals, a wholly‑owned unit of Mitsui Chemicals, signed a strategic partnership with James Robinson Specialty Ingredients (JRSI) to become the exclusive distributor of the Jarocol hair‑dye range in Japan. The deal blends JRSI’s dye technology with Mitsui’s local...
Chillisoft Expands Fortra Distie Deal
Australian distributor Chillisoft has expanded its long‑standing partnership with U.S. cyber‑security firm Fortra to cover the vendor’s entire suite of solutions across Oceania. The new agreement upgrades a previous single‑product arrangement, such as Tripwire, into a full‑portfolio alliance, with Chillisoft...
Andie Teams with Target for $50‑Cap Swimwear Line
Swimwear label Andie announced a partnership with Target to launch a limited‑edition collection priced from $32 for bikini separates to $50 for one‑piece swimsuits. The collaboration brings the celebrity‑favoured brand to Target’s nationwide stores and online platform, marking a major...
Hillman Solutions Acquires Campbell Chain & Fittings, Adding $20M in FY2026 Sales
Hillman Solutions Corp. bought the Campbell Chain & Fittings business from Apex Tool Group, adding U.S. manufacturing and a broader chain product line. The deal is expected to generate over $20 million in net sales for fiscal 2026 and deepens Hillman's...
NetLine, Demandbase Join Forces to Elevate ABM Programs
NetLine and Demandbase have launched a native integration that merges programmatic lead generation with account‑level intelligence, directly syncing Demandbase’s curated account lists into NetLine campaigns. The partnership bridges the longstanding gap between high‑level ABM insights and buyer‑level engagement, enabling marketers...
Lenovo Consolidates Partner Tiers, Incentives Amid Services Push
Lenovo is overhauling its Lenovo 360 channel framework by consolidating partner tiers into four unified levels—authorized, gold, platinum and platinum 360—and slashing the number of incentives by roughly 90 percent while keeping total value unchanged. The company also launched a new services...
Knog Sets New Distribution Partners in North America
Australian cycling accessories maker Knog announced new North American distribution agreements, adding BTI and QBP as its United States partners and Live To Play Sports as its Canadian distributor. The change ends an eight‑year exclusive relationship with Selle Royale USA,...
Nuvini to Acquire 51% of Beyondsoft’s U.S. Unit for $80.7 M, Forming $148 M Platform
Nuvini Group Limited announced a $80.7 million acquisition of a 51% stake in Target, the U.S. arm of Chinese IT firm Beyondsoft. The deal creates a combined technology platform projected to generate $148 million in FY 2025 revenue, expanding Nuvini’s B2B SaaS footprint...
West Pak Avocado’s Roadmap to Retailer Success for California Season
West Pak Avocado announced its 2026 California season roadmap, highlighting a projected 330 million‑pound harvest—the third consecutive year above 300 million pounds. The company is promoting its California Gold and GEM bag programs, along with a Farm‑to‑Table PLU initiative, to help retailers...
Frame Meetings Around Buyer Value, Not Just Calendar Slots
Having a next meeting on the calendar is not enough. You'll still get no showed and rescheduled on. It all comes down to one concept. Value... for the buyer. And framing the 'reason' for the meeting, accordingly. Else they'll wonder "can't this just be an...
Delta Taps Amazon Leo to Boost Passenger Brand Experiences
As Delta earmarks Amazon Leo for an initial 500 tails, the airline — which is springboarding off its AWS relationship with the tech giant — says the arrangement will serve as a “launchpad” for bringing more brand experiences to passengers....
What Is Sales Enablement? Strategies, Benefits and Best Practices
The episode breaks down Elay Cohen’s March article on sales enablement, defining it as a strategic process that equips sales teams with the right knowledge, tools, and content while aligning marketing, sales, and customer success. Cohen highlights pandemic‑driven shifts to...
Sequence Over Quantity: Fix Foundations Before Scaling
Most CMOs inherit a messy system. So they add more: • new campaigns • new channels • new ideas But pipeline doesn’t improve. What helps is sequence: • fix the foundation • capture high-intent demand • align messaging • clean up channels Order matters more than activity. https://t.co/DWAOnm26p8
AI‑Driven SaaS Reset: Nuvini's $80.7M Deal, AlixPartners Scorecard and Oracle Layoffs
Nuvini Group announced an $80.7 million acquisition of Beyondsoft’s U.S. business, while AlixPartners released a new AI‑Disruption Scorecard that ranks SaaS firms by resilience. At the same time, Oracle disclosed layoffs affecting over 10,000 staff, underscoring the strain of its $300 billion...
Peer Software and Carahsoft Partner to Bring Data Replication and Synchronization Solutions to the Public Sector
Peer Software and Carahsoft have formed a strategic partnership, naming Carahsoft as Peer’s Master Government Aggregator to sell the Peer Global File Service (PeerGFS) platform to public‑sector customers. PeerGFS delivers real‑time file replication, synchronization and multi‑protocol support across hybrid environments,...
Microsoft, Google Chase Long‑term DRAM Deals with SK Hynix
SK Hynix in talks with Microsoft, Google for long-term DRAM supply Microsoft, Google are also seeking long-term memory supply deals with Samsung; South Korean chipmakers are ramping up capacity https://t.co/qsHPPPLXm1
Walmart to Stock La Roche‑Posay in 1,460 U.S. Stores, Expanding Premium Skincare Reach
Walmart announced that its 1,460 U.S. stores will begin selling La Roche‑Posay products, marking the French brand’s first large‑scale U.S. retail rollout. The partnership includes pharmacist training to position Walmart as a skincare advisory hub.
Aurora Expeditions Names Beth Mercier VP of Sales for North America
Aurora Expeditions announced the appointment of Beth Mercier as Vice President of Sales for North America. Mercier, a 15‑year veteran of expedition cruising, will steer the line’s sales strategy, distribution growth and trade partnerships across the region.
AlixPartners Unveils AI Disruption Scorecard, Flags Winners and Losers in Enterprise SaaS
Consulting firm AlixPartners released an AI‑driven SaaS scorecard that ranks 500 software companies across 12 private‑equity portfolios on a 1‑to‑7 disruption scale. The analysis finds just 14% of firms have strong data and vertical moats, while roughly 25% sit in...
Relynta Launches Inbox-First AI CRM for Small Businesses
Relynta unveiled an inbox‑first AI‑powered CRM designed for small businesses, merging email, contact management, appointment scheduling, estimates, invoicing, payments, SMS, and campaign tools into a single workspace. The platform’s business‑aware AI draws on company documents and website content to generate...
Gargash Auto Appoints iProspect as Agency of Record to Power Next Phase of Growth in the UAE
iProspect, a dentsu company, has been named the agency of record for Gargash Auto, the UAE’s official dealer for premium automotive brands such as Mercedes‑Benz and Alfa Romeo. The agency will oversee digital and out‑of‑home media strategy, planning and activation...
Calendar Marketing: The High-Impact Channel Marketing Pros Will Need in 2026
Marketers are pivoting from volume‑driven SEO to answer‑engine optimization (AEO) as AI‑powered search reshapes content discovery. While AI‑generated snippets increase brand visibility, they often deliver lower click‑through rates and conversions compared with traditional search results. To cut through the growing...
Keurig Dr Pepper Expands Partnership With Suntory Beverage & Food Europe
Keurig Dr Pepper and Suntory Beverage & Food Europe have broadened their long‑term alliance to push Dr Pepper, Canada Dry and other brands into 15 European markets, including France, Poland, Switzerland and Iberia. The deal emphasizes joint marketing, product innovation and logistics...
FATKID Launches to Aid GCC Restaurant Growth with Focus on Contributor Margins
Former Kitopi executives Ali Kandil and Elie Saade have launched FATKID, a Dubai‑based F&B growth partner that manages roughly USD 82 million in annual restaurant revenue across the GCC. The firm differentiates itself by focusing on contribution margin rather than vanity metrics,...
Demand Generation Vs. Lead Generation: The Real Differences
Demand generation and lead generation serve distinct but complementary roles in B2B marketing. Demand gen focuses on top‑of‑funnel awareness, trust building, and long‑term brand equity, while lead gen captures high‑intent prospects and feeds them into the sales pipeline. The article...
Why Prospects Ignore You and the Best Ways to Re-Engage Them
Prospects often go silent not because they reject you, but because they feel uncertain about the decision. This silence signals a confidence gap that salespeople must close by delivering targeted value and insight. Effective re‑engagement requires sharper, need‑focused questions, multi‑threaded...
Walmart Canada Launches Scintilla Digital Landscapes to Deliver Deeper E-Commerce Shopper Insights
Walmart Data Ventures has introduced the Scintilla Digital Landscapes solution in Canada, expanding its Scintilla platform beyond Channel Performance and Shopper Behaviour modules. Powered by first‑party data from Walmart.ca and its mobile app, the new tool maps shoppers’ online paths...
What Is Prospecting and How Can It Grow Sales? (2026)
Sales prospecting is the disciplined process of identifying, researching, and contacting potential buyers before they enter the sales funnel. By defining an ideal customer profile and prioritizing leads based on fit, intent, budget, and timing, teams can personalize outreach across...
7 Best Phone Number Extractor Tools for B2B Outreach
The article reviews seven phone number extractor tools that help B2B teams collect, verify, and export phone contacts for outbound outreach. It distinguishes between lead‑finder databases—such as Saleshandy, Apollo, Lusha, and Kaspr—and text‑or web‑scraping utilities like BrowserAct, Apify, and a...
Advanced Live Class Helps Creators Master Brand Deal Process
Thinking about doing a more advanced 2-3 week live class for creators that have 2-5 inbounds per week from brands. Covering how to assess quality of lead, budget, get brand on a call, put proposal/pricing together after call. Would...
4 Steps that Helped Me Find My Real Revenue Ceiling.
A founder grew a digital agency to 23 employees but saw flat revenue, then cut staff to 14 and lifted revenue by nearly 50%. The breakthrough came from a four‑step bottleneck audit that identified a single decision loop—personal approvals—as the...
Fiserv (FISV) and Western Alliance Bank Announce Strategic Agent Bank Partnership
On March 17, Fiserv Inc. announced a strategic agent‑bank partnership with Western Alliance Bank, integrating the Clover point‑of‑sale ecosystem into the bank’s offerings. The deal, the largest Fiserv partnership by asset size, enables Western Alliance to deliver modern, secure payment...
Fiserv (FISV) and Western Alliance Bank Announce Strategic Agent Bank Partnership
On March 17, Fiserv Inc. and Western Alliance Bank unveiled a strategic agent‑bank partnership that will embed Fiserv’s Clover point‑of‑sale ecosystem into the bank’s service suite. The deal, the largest of its kind for Fiserv by asset size, targets merchants...
Nike Reports Flat Q3 Revenue as Wholesale Outpaces Direct Sales, Forecasts 2%-4% Q4 Decline
Nike posted fiscal third‑quarter revenue of $11.3 billion, essentially unchanged year‑over‑year. Wholesale sales grew 5% to $6.5 billion, while Nike Direct slipped 4% to $4.5 billion. The company warned that fourth‑quarter sales will fall 2%‑4%, underscoring a consumer shift toward partner channels and...
OpenAI Shifts COO Brad Lightcap to Special Projects, Eyes Enterprise AI Sales
OpenAI has reassigned longtime COO Brad Lightcap to head a new special projects unit focused on selling enterprise AI solutions, while the company's AGI chief and another senior leader step away for medical leave. The move signals a strategic push...
SUSE Rancher and Vultr Team Up to Deliver AI‑Focused Kubernetes on Edge Cloud
SUSE Rancher Prime and SUSE AI have joined the Vultr Marketplace, giving DevOps teams access to B200, H100 and MI300X GPU instances in 32 regions. The deal promises open‑source, sovereign AI infrastructure that sidesteps the high costs and lock‑in of...
Sabre Appoints Former Travelport Executive Jennifer Catto as Global CMO
Sabre has elevated Jennifer Catto, a veteran marketer from rival Travelport, to Executive Vice President and Chief Marketing Officer. The appointment, formalized after Catto joined Sabre in February 2025, places her in charge of worldwide brand strategy and customer acquisition....
Microsoft Rolls Out Multi‑model Copilot Platform, Tightening Grip on Enterprise SaaS Assistants
Microsoft announced that its Copilot suite will run on a multi‑model AI architecture and will require enterprises with more than 2,000 users to purchase a new add‑on license. The move is reinforced by a $10 billion investment in Japan, where 94%...
Deepcoin Teams with Polymarket to Launch Event Contract Prediction Market
Deepcoin announced a strategic partnership with Polymarket to roll out an "Event Contract" feature, making it the first centralized exchange to integrate the world’s largest prediction market. The product offers one‑click access to Polymarket’s liquidity while preserving the fast execution...
Delve Advises B2B Teams to Accelerate Q1 Sales with Budget‑Open Decision Makers and OOH Strategies
Delve released a tactical guide urging B2B sales teams to reset and re‑accelerate in Q1, when decision‑makers return from holidays and budgets are open. The guide also maps the out‑of‑home (OOH) media landscape, highlighting that three operators control roughly 62%...
GS Modular to Unveil Smart, Sustainable Permanent Modular Buildings at Sydney Build Expo 2026
GS Modular announced it will exhibit its permanent modular construction portfolio at Sydney Build Expo 2026 on April 29‑30, aiming to accelerate adoption of faster, higher‑quality, and lower‑carbon building methods in Australia. The company will use the event to court...