Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Google Wants Non-Commodity Content. These B2B Brands Show You What It Looks Like.
Google Search Central highlighted a split between commodity and non‑commodity content, declaring that only the latter thrives in AI‑driven search results. Non‑commodity pieces are defined by uniqueness, specificity, and authenticity—attributes that founder‑led B2B brands like 6Sense, Clarify and Beehiiv already leverage. Research with AirOps shows that merely 2.2% of AI citations reference brand‑owned content when queries omit brand names, underscoring a visibility gap. To close it, marketers must institutionalize systems that harvest internal expertise and transform it into scalable, AI‑friendly assets.
FourKites Unveils AI‑Powered Booking Connect for Ocean, Targeting $100B Freight Market
FourKites announced on May 5 its Booking Connect for Ocean platform, an AI‑driven solution that automates carrier selection, contract management and documentation for ocean freight. The service tackles a market worth nearly $100 billion annually, promising to replace manual processes with autonomous...
AI-Driven Cost Surge Forces B2B SaaS to Rethink Paid Acquisition Budgets
New benchmark data shows AI‑powered marketing is driving paid‑acquisition costs higher for B2B SaaS firms, pushing CAC payback periods to up to two years. Companies are scrambling to redesign go‑to‑market budgets and focus on customer quality to protect growth.
People Inc. Is Partnering With the Wrong Part Of The CPG Marketplace
People Inc. is betting on an "INVERSION" strategy that partners with consumer‑packaged‑goods (CPG) firms to co‑create and own branded products, rather than licensing its media brands. The essay argues the plan is vulnerable to platform‑driven competition from Meta, Google and...
BidVid Hires Priya Bhatia as CRO to Spearhead Asia‑Pacific Expansion
BidVid, the Singapore‑based programmatic video‑ad platform, announced the appointment of Priya Bhatia as chief revenue officer for the Asia‑Pacific region. The move underscores the company’s strategic drive to capture a rapidly expanding APAC ad spend market.
Fast Simon Hires Shaun Lin to Lead U.S. and Australia Partner Network
Fast Simon has appointed Shaun Lin as Director of Partnerships, tasking him with expanding the company’s agency and technology partner network across the United States and Australia. The hire targets shifting agency economics and rising demand for on‑site conversion tools,...
ServiceNow Targets $30 Bn in Subscription Revenue by 2030, AI to Fuel Growth
ServiceNow announced at its Financial Analyst Day that it will pursue more than $30 bn in subscription revenue by 2030, up from $16 bn this year. The plan hinges on a $27.7 bn performance‑obligation pipeline and an aggressive AI push that could make...
Payward to Acquire Reap for Up to $600 Million, Expanding Global B2B Payments Stack
Payward announced a definitive agreement to buy Reap Technologies for up to $600 million in cash and stock, valuing Payward at $20 billion. The deal adds a stablecoin‑native card and payments layer to Payward's B2B infrastructure, positioning the combined firm to capture...
OroCommerce and iPaaS.com Launch Certified Integration to Streamline B2B Data Flows
OroCommerce announced a certified integration with iPaaS.com, giving manufacturers a low‑code, standards‑driven bridge between ERP, CRM and commerce systems. The integration is now live in the iPaaS.com Certified Integration Marketplace, promising real‑time data synchronization across fragmented tech stacks.
Building the Bank-Grade Ledger That Payments Infrastructure Was Missing With Patricia Montesi, CEO of Qolo
In this episode, Patricia Montese, CEO and co‑founder of Colo, explains how her company built a bank‑grade, API‑first ledger that unifies card issuing, money movement, and multiple payment rails on a single platform. She describes Colo’s three‑product suite—Quantum Ledger, Cascade...
Gold Advisor Teams with Mining Hub for Unified Mining Intel
We’ve struck something good. The Gold Advisor has partnered with @Mining_Hub_ Interactive maps. Project data. Drill results. Company news. Market activity. All in one place. For readers: a sharper way to follow the stories that matter. For sponsors: more visibility in front of serious...
California Avocado Commission Invests in Customized Programs Supporting Retailers
Demand for fresh, nutrient‑dense avocados remains robust, prompting the California Avocado Commission (CAC) to deepen its investment in customized retailer programs for 2026. The commission leverages the FDA’s recent “healthy” designation—granted to only 5% of foods—and the new federal food...
Your Creative Woes Stem From Weak Offers, Not Ads
Most brands think they have a creative problem. They don't. They have an offer problem dressed up as a creative problem. Here's what I mean: You're testing 15 new creatives a week. Rotating hooks. Swapping thumbnails. Trying UGC vs. static vs. carousel. And nothing moves. CPAs stay...
Signal‑Based Outreach Beats Email Cadence for Pipeline
More emails won’t save your pipeline. Great outreach starts with timing and intent, not another automated cadence or generic sequence. This webinar breaks down how high-performing sales teams are making the shift to signal-based outreach that creates more meaningful conversations and better...
Outreach Integrates with ServiceNow
Outreach, the agentic AI platform for revenue teams, announced a native integration with ServiceNow’s Sales CRM on May 7, 2026. The partnership provides a bi‑directional sync that automatically aligns customer and activity data between the two systems. Sellers can now launch AI‑driven...
Discovery Takes Multiple Calls, Not One Interrogation
One of the most common mistakes I see in SaaS sales: Trying to complete all your discovery in a single call. When you pack 20 questions into 30 minutes, the buyer feels interrogated and you sprint through their pain without developing any...
Glean Names Amar Maletira COO to Drive Product Growth
Glean announced the appointment of Amar Maletira as chief operating officer. Maletira will oversee operational execution and product growth for the company's AI‑driven knowledge‑management platform, aiming to boost sales and customer adoption. The move signals Glean's intent to scale its...
One Bold Free Offer Multiplies Demo Bookings Fivefold
3 changes to our cold email copy 5x'd demos booked at Retention(.)com. The old version led with price. Subject line: "$18 per lead is a lot." Body explained: > What we do > Mentioned our free trial > Asked if they had thoughts Reasonable...
AMD Beats Q1 2026 Estimates as Data Center Revenue Jumps 57% to $5.8B
Advanced Micro Devices posted a Q1 2026 earnings beat, driven by a 57% year‑over‑year rise in data‑center revenue to $5.8 billion and more than 50% growth in server CPU sales. The company forecast server‑CPU revenue to surge over 70% in the...
ThredUp Expands Resale-as-a-Service and Launches Advisory Board to Scale Recommerce
ThredUp announced the next phase of its Universal Recommerce Layer, adding a five‑expert strategic advisory board and highlighting a 37% jump in branded resale adoption since May 2025. The move aims to make its Resale-as-a-Service (RaaS) platform the default circular...
Amplitude Beats Revenue Forecast but Misses Earnings, Shares Plunge
Amplitude reported Q1 2026 revenue of $93.5 million, beating forecasts, while adjusted earnings per share slipped to a $0.02 loss, worse than the expected $0.01 loss. The mixed results sparked a steep sell‑off, underscoring the tension between rapid growth and profitability...
ZINFI Rolls Out AI‑Native Co‑Selling Tool to Accelerate B2B Channel Revenue
ZINFI Technologies announced the general availability of its AI‑native Partner Co‑Selling Management application inside the Unified Partner Management (UPM) platform. The tool automates a 12‑step co‑sell workflow for global admins, account managers, sales reps and ISV partners, aiming to cut...
The Power Of Question-Reframing...(Which Converted a $41k Sale Last Week)
Rich Millington explains how a disciplined practice of question‑reframing turned a routine sales call into a $41,000 win. He details five specific questions he reshaped to shift the conversation from feature‑selling to strategic advisory, emphasizing philosophy, data‑driven insight, and trust....
Hydrolix Expands Executive Leadership Team to Accelerate Global Growth
Hydrolix announced two senior hires—Brian Howie as Chief Revenue Officer and Enrico Risi as Vice President of Global Strategic Sales—shortly after closing an $80 million Series C round. Howie brings a track record of scaling SaaS revenue, most notably growing Sumo Logic...
Data Quality: What It Means for B2B GTM Teams
Data quality is shifting from an IT housekeeping task to a core revenue metric for B2B GTM teams. Gartner estimates poor data costs organizations $12.9‑$15 million annually by draining sales capacity, misdirecting marketing spend, and skewing forecasts. AI‑augmented data‑quality solutions now...
Atento and Cresta Sign Strategic Partnership to Deliver Hybrid Human-AI Customer Experience Solutions
Atento, a leading CX and business‑transformation outsourcer, has signed a multi‑year, eight‑figure partnership with Cresta, the unified AI platform for human and AI agents. The deal embeds Cresta’s AI technology into Atento’s Atent.AI suite, enabling hybrid CX solutions that combine...
SUSE Gives MSPs a Bigger Role in Its Partner Program
At SUSECON 2026 the Linux vendor unveiled a new Sovereign Partners Specialization aimed at managed service providers, while expanding its partner program with broader co‑sell registration for ISVs and system integrators. The company emphasized early‑access product announcements, technical training, and...
Giant Eagle Taps Ibotta As Exclusive Digital Promotions Partner
Giant Eagle has appointed Ibotta as its exclusive digital promotions partner across more than 200 stores. The deal integrates Ibotta’s Performance Network, expanding the retailer’s digital offer gallery and delivering performance‑based promotions for CPG brands. The partnership aligns with Giant...
InvestiFi Brings Investing to Summit Choice Members
Summit Choice Credit Union in Indiana has partnered with InvestiFi to embed investing directly into its digital banking platform. The integration lets the credit union’s 11,354 members buy stocks, ETFs and digital assets straight from checking accounts. A guided‑investing tool...
Unlock AI for Marketing: Securely Deploy via SharePoint
I met with a Chief Storytelling Officer at a public company a few weeks ago, and she shared something that caught me off guard. Her IT team wouldn’t let her set up AI agents for marketing (even though Copilot is...
ACSL and Draganfly Strike Exclusive Distribution Deal to Bring SOTEN Platform to Canada
Japanese drone maker ACSL has signed an exclusive master distributor agreement with Vancouver‑based Draganfly Inc., bringing the SOTEN multi‑mission quadcopter to Canada. The SOTEN platform features a swappable payload architecture with four camera options, including a 20 MP sensor and a...
Three‑Word Subject Lines + Blank Preheader Boost Opens 25%
The “Convincing Combo”… If you want to increase email opens, try this tactic. According to Jay Schwedelson , 3 or fewer words in a subject line PLUS a blank preheader drives 25% higher open rates. Quick and curious convinces people...
Nimble CRM Adds Web Chat, Closing the Loop From Website Visitor to Customer Relationship
Nimble announced Nimble Web Chat, a real‑time chat widget that automatically creates CRM contacts and logs every interaction. The feature is bundled with Nimble Web Forms and priced at a flat $12 per month per company, with no per‑seat fees....
Genpact and Google Cloud Expand Alliance to Bring Agentic Solutions to the Office of the CFO
Genpact and Google Cloud have expanded their alliance to deliver agentic AI solutions tailored for the Office of the CFO. The partnership combines Genpact’s finance domain expertise with Google Cloud’s AI infrastructure to move enterprises from fragmented pilots to production‑ready...
Claude MCP Integrations Drive Tool Adoption and Usage
the tools I actually use daily are the ones connected to Claude via MCP 👀 💡 HubSpot Slack Gmail Gcal Gdrive Fathom Vercel I'm in these tools more than ever because I can pull from all of them in one...
Sacramento Bakery Targets School Nutrition Shift with Whole Grain Gluten-Free Smart Snack Cookies
Sun Flour Baking Company, a Sacramento‑based bakery, is rolling out a line of whole‑grain, gluten‑free “Smart Snack” cookies for K‑12 schools. The cookies meet USDA Smart Snacks in School requirements and are vegan, targeting districts that must balance nutrition standards...
KPMG India Partners with CleverTap to Embed AI‑driven Engagement in Enterprise Transformations
KPMG India and CleverTap have formed a strategic alliance to embed the latter’s AI‑powered engagement platform into KPMG‑led enterprise transformation projects. The partnership targets banking, financial services, retail and consumer sectors, aiming to cut churn and boost customer lifetime value...
CM.com Appoints Frank Timmermans as Chief Commercial Officer to Accelerate Global Sales
CM.com announced the appointment of Frank Timmermans as chief commercial officer, joining its executive committee to sharpen sales execution and partnership strategy. Timmermans brings more than three decades of experience, most recently overseeing Microsoft’s AI Workforce portfolio for enterprise, finance...
Anthropic CEO Dario Amodei Says Company Saw 80‑Fold Quarterly Growth, Triggers Compute Crunch
Anthropic CEO Dario Amodei told investors the AI startup’s revenue and usage jumped 80‑fold in the first quarter, far outpacing its 10‑fold growth plan and sparking a compute bottleneck. The company secured over 300 MW of extra capacity from SpaceX and...
ORCA Computing Teams with SiC Systems to Fuse Quantum Power with Industrial AI
ORCA Computing and SiC Systems announced a strategic partnership to integrate ORCA’s photonic quantum processors with SiC’s physics‑informed multi‑agent AI platform for chemical and biomanufacturing. The collaboration aims at the $1 trillion engineering‑procurement‑construction market and promises to shave more than 20,000...
How I’d Charge $5k–$10k Selling AI Voice + AI Ads To Local Businesses
A new tutorial video outlines how to sell AI‑powered voice callers bundled with paid advertising to local service businesses. The creator proposes charging $5,000‑$10,000 per client by delivering a complete lead‑generation system that captures prospects, calls them instantly, qualifies them,...
Monday.com Rebrands as AI Work Platform, Launches Native Agents for All Users
Monday.com announced today that it is relaunching as an AI work platform, embedding native AI agents that can draft campaigns, qualify leads and run workflows for every customer without setup. The move positions the Israeli‑born SaaS firm against rivals such...
Portnox Launches PartnerEdge Reseller Program to Accelerate B2B Channel Sales
Portnox announced the launch of PartnerEdge, a structured reseller program aimed at boosting channel momentum for its cloud-native access control solution. The two‑tier model gives partners clear pathways to profitability as enterprises rush to replace legacy network access control with...
Samsung Targets Indian Enterprises with New AI-Powered Business Experience Studios
Samsung has inaugurated two AI‑powered Business Experience Studios in Gurugram and Mumbai, creating live demo spaces for its enterprise‑focused ecosystem. The studios let corporate and government clients test integrated solutions across retail, BFSI, healthcare, education and hospitality. By linking mobile...
Audit Calls: Conversational Data Reviews, Not Sales Decks
I tell people on audit calls that’s a conversation; not a sales pitch. I’ll pull up their ad accounts and walk through the actual data, findings and concerns with them. It’s just people talking through what’s currently happening and what “could” happen. Where...
Turn Claims Into Proof: Show 3x Leads Results
Founders: Know your proof points cold. 'We're better' is a claim. 'We deliver 3x more qualified leads' is an argument. 'Here are 5 customers seeing 3x more leads' is proof.
B2B Visibility Now Driven by Creators and SMEs
Aaaaand another one: @Substack's Comms lead surfacing that more teams are talking creator partnerships over on LinkedIn today. The future of B2B visibility is creators and third-party SMEs 👏 https://t.co/ayEauSHIgX
Four-Step Cold Email Formula Most Ignore
I've sent over 100,000 cold emails throughout my career. The formula that actually books meetings comes down to 4 steps. Almost nobody follows all 4.
Players Era Secures ESPN Rev‑Share, 24 Teams for 2026
Players Era Unveils ESPN Rev-Share Partnership, 24 (Not 32) Teams in ’26 https://t.co/tMVGnWHCgg via @sportico @DanielLibit
Turn Services Into Software to Build the Next $1T Company
The next $1T company: services as software. Sequoia, a16z, YC all talk about it. But nobody is talking about how to do it. Here’s how: