Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Teaching Case: How to Grow the Salesforce Platform Business?
In 2025 Salesforce retained the largest global CRM market share while its Salesforce Platform, launched in 2008, evolved into a major revenue engine. The platform lets customers tailor CRM workflows and enables third‑party developers to sell cloud apps through the AppExchange, now hosting over 9,000 solutions. Interviews with twelve senior executives reveal the strategic levers and operational hurdles involved in turning an internal digital layer into a thriving external marketplace. The teaching case distills the practices needed to scale a platform business alongside a core product.
High Ad Frequency Signals Creative Fatigue, Not Spend Problem
Scaling an ad that's fatiguing accelerates your costs. The sign that most operators miss: CPA holds but frequency is climbing. The ad is still converting - just the same people, over and over. Check frequency before you touch the budget....
Hightouch Launches DSP Marketplace Solution
Hightouch announced a new DSP Marketplace Solution that directly integrates its data onboarding platform with The Trade Desk and Yahoo DSP. The integration lets media networks build warehouse‑native audiences from purchase data, AI scores and consent flags, then list those...
Send Hundreds, Not Six, to Earn Replies
One of my agency owner students told me they sent 6 outreach messages last week. They were proud of that number. Sure, it‘s better than sending 0 messages. But we’re not here for participation trophies. We’re here to grow a business. Let’s look at...
Neuron Factory Lands Strategic Investment Round to Scale AI-Native Construction Platform
Neuron Factory announced a strategic investment round backed by Zacua Ventures, Trimble Inc., Suffolk Technologies, Imad Ventures and existing backer Colle Capital. The funding will accelerate the rollout of its AI-native knowledge‑graph platform that aims to digitize the $14 trillion pre‑construction...
How to Adapt Your Content for the Modern B2B Buyer
The 2026 B2B Trends Research Report shows static assets are losing traction as modern B2B buyers gravitate toward dynamic, platform‑native formats. 82% of marketers now prioritize short‑form video on TikTok, Instagram Reels and YouTube Shorts, while 68% are boosting investment in...
TTM Technologies Leverages $1.6B Defense Backlog as New Growth Anchor
TTM Technologies reported a $1.6 billion aerospace and defense backlog and a fourth‑quarter 2025 book‑to‑bill ratio of 1.46, positioning the defense segment as a structural growth driver. Analysts see the backlog supporting a 16.5% revenue rise to $3.39 billion in FY2026 and...
Outbound Vs. Inbound Sales: Which Is Better?
Outbound and inbound sales are not competing philosophies but complementary pipeline engines. Inbound generates high‑intent leads through content, SEO, and product‑led growth, delivering lower cost per opportunity and shorter cycles. Outbound offers predictable, controllable pipeline by targeting ideal accounts with...
Appfire Appoints Marc Gemassmer as Chief Revenue Officer
Appfire announced the appointment of Marc Gemassmer as Chief Revenue Officer, tasking him with steering the company’s global go‑to‑market strategy. Gemassmer brings more than two decades of enterprise software and security sales leadership, most recently scaling CloudBees to roughly $160 million in...
The Applitools Customer Success Blueprint: Focused on Outcomes Through Strategic Partnership
Applitools has revamped its Customer Success model to prioritize measurable outcomes and shared accountability throughout onboarding. The new blueprint introduces a Joint Success Plan that defines goals, stakeholders, timelines, and key metrics such as time‑to‑value, defect‑escape rate, and maintenance efficiency....
Cost per New Customer Reveals Winning Creative
> open Meta Ads Manager > go to your active campaigns > pull the breakdown by creative > if you're tracking new vs. returning customers, filter for new customer conversions only > sort by cost per result > that number...
Ford Teams with onX to Offer Free Year of Off‑Road Navigation Maps
Ford Motor Co. and onX have launched a partnership that gives U.S. owners of 2017‑model‑year and newer trucks a free year of onX Offroad, Hunt, Backcountry Elite and Fish Midwest memberships. The move aims to boost safe off‑road travel as...
The Race for Restaurant Industry Leads Is Shifting Earlier in the Buying Cycle
Restaurant technology vendors are finding that most purchasing decisions are locked in before a new location opens, shifting the valuable lead window months earlier in the build‑out phase. Traditional inbound tactics targeting newly opened sites no longer capture the most...
Synnex Australia Adds Poly Solutions to HP Portfolio
Synnex Australia has broadened its distribution agreement with HP to incorporate the full Poly collaboration suite, covering audio, video, and voice hardware plus related software and services. The partnership adds pre‑sales expertise, enablement programs, and go‑to‑market support for partners. HP...
Merck to Acquire Terns Pharmaceuticals for $6.7 B, Accelerating M&A Ahead of Keytruda Patent Expiry
Merck announced a definitive agreement to buy California‑based cancer biotech Terns Pharmaceuticals for an estimated equity value of $6.7 billion. The deal, slated to close in Q2 2026, expands Merck’s hematology pipeline and underscores a rapid M&A cadence designed to cushion the...
The AI Fluency Bar Moved. Did You?
Zapier has released version 2 of its AI Fluency Rubric, raising the bar from simple tool usage to embedded, measurable AI workflows across all functions, including a newly added sales category. The new framework classifies previously "Capable" activities—like drafting social posts...
Sapiens Selects Industry Leader as Chief Marketing Officer
Sapiens International Corp appointed Eva Skidmore as chief marketing officer. Skidmore, a veteran B2B SaaS marketer from JAGGAER, Salesforce, Microsoft, will lead the global marketing team and embed AI into the go‑to‑market strategy. Her mandate is to unify marketing, sales,...
Introducing Forward Deployed Martech: Real‑World Buyer Intelligence
Big announcement: chiefmartec has acquired Watchem, Bugg & Hyde, a boutique investigative services firm, to launch what I believe is the industry's first Forward Deployed Martech practice. Here's the thesis: Every martech vendor talks about "intent signals" and "buyer intelligence." But let's...
Kingfin Affiliate Program Review: Deep Dive Into the Olymptrade Partnership Experience
Kingfin runs the direct affiliate program for Olymptrade, a licensed online broker operating since 2014. The platform offers a low $10 minimum deposit, 250 tradable assets and 24/7 support, making it attractive for emerging‑market audiences. Affiliates can choose from four...
GTM Engineer Series: Show Me Your Stack
GTM Vault has launched a new weekly video series called “Show Me Your Stack,” where a GTM engineer walks through their actual revenue‑operations tech stack in a 15‑20 minute screen‑share. Each episode follows a three‑part structure—identifying a specific GTM bottleneck,...
The Missed Pro Shop Purchase Driving Six-Figure Sales For Clubs
Tim Neill’s frustration with closed pro shops sparked Fescue & Dunes, an e‑commerce platform that lets destination golf clubs sell merchandise online 24/7. The service handles inventory, fulfillment and customer service, turning missed impulse purchases into measurable revenue. Early partners...
The Best Customers to Study When Scaling Into a New Market
Tech firms expanding into new geographies must decide whether their first customers should be familiar‑market users or target‑market users. Familiar users offer clearer, easier‑to‑interpret feedback, while target‑market users provide signals that are more transferable to the ultimate audience. The choice...
BitRail Rolls Out Fee‑cutting Merchant Suite with PaymentLock Partnership
BitRail announced a new merchant payment suite built with PaymentLock that adds online and card‑not‑present tools, promising up to 50% fee savings for merchants while preserving their own branding and compliance.
Hugel Taps Hans Biomed to Sell CellREDM Injectable, Expanding B2B Aesthetic Portfolio
Hugel Inc. signed a distribution deal with Hans Biomed to sell the ECM‑based injectable CellREDM™ in South Korea, marking the company's first partnership on a third‑party product and a push to broaden its B2B aesthetic offerings.
OMG Group Adds Sydney Distributor for Matcha Expansion
OMG Group announced a new distribution agreement with Sydney‑based Little Marionette, adding the coffee roaster to its matcha supply chain. The deal follows recent partnerships with Japan’s Sandai Group and Food & Dairy Co, giving OMG’s authentic Japanese matcha broader...
Consolidating Campaigns Boosts Profitability and Spend Efficiency
Consolidation inside the ad account has been one of the best overall improvements to performance recently. Have a brand spending $600k/month that’s been consolidated into 2 campaigns. We took this account over and consolidated data and spend while improving overall profitability and...
How to Find Emails From LinkedIn URLs (5 Proven Methods)
LinkedIn hosts over a billion professional profiles, but only 15‑30 % display email addresses, prompting sales and recruiting teams to use indirect methods. The article outlines five proven techniques: checking the profile’s Contact Info, using Google search operators, guessing corporate email...
MegazoneCloud Teams with AVITA to Deploy Physical AI Avatars and Autonomous Robots for Enterprises
MegazoneCloud and AVITA signed a strategic partnership in Seoul to co‑develop physical AI services that blend autonomous robots with AI avatars. The deal aims to roll out solutions such as AVACOM and AvaTraining across retail, finance and public‑sector environments, marking...
AI Disrupts SaaS Pricing by Lowering Build Costs
SaaS is far from dead but it is definitely experiencing some massive changes in perceived value relative to price. Anyone who has taken an economics classes is familiar with the Price Elasticity Curve, where demand changes in response to price....
Nvidia Invests $2 Billion in Marvell to Boost AI Data‑center Networking
Nvidia announced a $2 billion cash infusion into Marvell Technology, cementing a partnership to develop AI‑focused networking silicon for data‑center customers. The deal sparked a 12% jump in Marvell shares and reinforces Nvidia’s push into high‑growth networking equipment.
Account-Based Marketing Fundamentals with Hat Media
In this debut episode of SaaS Stories, co‑founder Nigel Halton of Hat Media breaks down the fundamentals of account‑based marketing (ABM) for B2B SaaS. He explains how the shift from offline, manual campaigns to data‑rich, online environments makes ABM essential...
Ring Launches AI‑Powered App Store for 100M+ Smart‑Home Cameras
Amazon‑owned Ring introduced an AI‑powered app store that leverages its more than 100 million installed cameras. The marketplace, announced at CES, initially offers services for elder care, workforce analytics and rental management, and bans privacy‑invasive features such as facial recognition.
Airbnb Launches Private Car Pick‑Up Service in 125 Cities
Airbnb has rolled out a private‑car pickup option in 125 cities worldwide, partnering with Welcome Pickups to let travelers book airport and station transfers directly in the app. The move deepens Airbnb’s Services suite and is aimed at generating up...
TD SYNNEX Q1 Profit Surges 95% YoY, Raises Q2 Outlook on Strong Distribution Demand
TD SYNNEX Corp. posted a first‑quarter profit of $327 million, up 95% from a year earlier, and revenue of $17.16 billion, an 18.1% rise. The company also lifted its second‑quarter outlook, forecasting net income of $234‑$274 million and revenue of $16.1‑$16.9 billion, underscoring momentum...
GrowthRise Mastermind Recap Mar 31, 2026
The GrowthRise Mastermind on March 31 highlighted challenges across AI‑driven marketing tools, generative engine optimization, and LinkedIn and Meta advertising. Participants warned that automating ad data via APIs can trigger platform bans and recommended analysis‑focused tools like GetVictor and Sprites.AI. For...
Transak Launches Fiat Bridge to Canton Network, Opening $8 Trillion Institutional On‑Chain Market
Transak announced today that its regulated payments infrastructure now supports a direct fiat on‑ramp to the Canton Network, letting users and institutions purchase Canton Coin via credit cards, bank transfers and local payment rails. The move removes a key friction...
Ingram Micro Scores Rugged Samsung Device Range for Local Distribution
Ingram Micro has incorporated Samsung’s full rugged mX device suite into its Australian distribution lineup, extending coverage of IP68‑rated phones and tablets that meet MIL‑STD‑810H durability standards. The partnership builds on an existing relationship and aims to make these devices...
Do We Even Need A Sales Process?
The piece challenges traditional sales processes, noting that CRM stages often don’t match a buyer’s real progress. It cites stark metrics—over 60 % of buying initiatives end without a decision, only 35 % of reps hit quota, and win rates sit at...
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
B2B buyers are abandoning traditional outbound messaging in favor of self‑serve research backed by verifiable proof such as reviews, pricing transparency, and interactive demos. Edelman’s 2025 Trust Barometer and Gartner’s 2025 Buyer Study reveal that 61% of buyers now prefer...
Growth Metrics Can Be Deceptive; Watch These Danger Signs
7 danger signs that tell you if your growth is real: > CAC above 30% of AOV: margin gone before order ships > CPM above $15 sustained: losing the auction > New customer rate below 50%: reacquiring who you already have > Frequency...
Nobody Warned You a Podcast Pitch Deck Would Feel This Personal
Liam Austin argues that a dedicated podcast pitch deck is essential for turning a casual email pitch into a concrete decision tool. A concise 8‑15 slide deck—covering show overview, host bio, audience profile, format, metrics and sponsorship options—lets prospects review...
Eaton to Establish Data Center-Focused Segment
Eaton announced a new global data‑center segment, appointing Angie McMillin as president, to unify its scattered data‑center teams. Sales in the Electrical Americas unit rose 16.1% to about $13.3 billion in 2025, driven by data‑center momentum. The move follows a $9.5 billion...
Stella McCartney’s New H&M Line Aims to ‘Infiltrate’ Fast Fashion From Within
Stella McCartney announced a Spring ’26 collaboration with H&M that she describes as “infiltrating fast fashion from within.” The collection, released 20 years after their first partnership, relies on certified recycled fabrics and gender‑fluid designs, signaling a new sustainability play for...
Align Spend with High‑Intent Funnel to Accelerate Deals
Here’s an exercise worth doing. Open your funnel and map where budget actually goes: - early research - mid-funnel nurture - in-market buyers Then line it up against pipeline this quarter. A lot of investment sits far from a buying...
Our Lego Agency’s Jennifer Berry on Building Connected Commerce Beyond Channels
Lego’s in‑house Our Lego Agency now unites commerce, creativity and retail under a single operating model, eliminating traditional channel silos. The agency focuses on delivering seamless, audience‑first experiences across direct‑to‑consumer (DTC), partner retailers and physical stores. AI tools are deployed...
Real Statistical Engine Replaces Fluffy AI Marketing Wrappers
Most "AI marketing tools" are just prompt wrappers. Our open-sourced repo runs real bootstrap confidence intervals on your marketing experiments. It designs tests, monitors results, and kills losers automatically. No human in the loop unless you want one. What's inside: 🔬 Experiment Engine —...
5-Step Playbook for Scalable Customer‑Centric Growth
RT @VisionEdgeMktg 📖 Master customer-centric growth in 5 steps. The playbook that scales. https://t.co/7QiF7l5QYZ #Strategy #Growth
Answer Engines Shift SEO Focus to Quality Demand
Traffic loss isn’t the full story as answer engines create higher-value demand, forcing CMOs to rethink SEO fundamentals, measurement, and investment priorities. https://t.co/xdLGNGD0iz via @sejournal
Invest $1K to Win Tier‑1 Account and Impress Leadership
A second Tier 1 account booked. Became an actual customer of theirs through Closed Won so I could 1) champion them 2) see how their process was ran. Cost me $1,000 but VP of Sales was blown away. Let’s make this happen.
Build Pipeline with Intent, Not Just Awareness
Pipeline doesn’t simply come from awareness first. It comes from buyers already looking. Start with: • high-intent search • demo campaigns • comparison pages Then expand upward. Traffic fills the top. Intent fills the pipeline. https://t.co/THTTjOIO9u