Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
MegazoneCloud and AVITA Team Up to Deploy Physical AI Services for Enterprises
MegazoneCloud announced a strategic partnership with Japanese AI avatar leader AVITA to co‑develop physical AI services that combine autonomous robots with conversational avatars. The alliance targets enterprise customers in retail, finance, manufacturing and public sectors, aiming to cut costs and open fresh B2B revenue channels.
Buy, License, or Build? Why Most Firms Struggle to Enter the UAE
Global firms are increasingly targeting the UAE as a financial and technology hub, but many stumble because they treat entry options—buy, license, or build—as interchangeable. The article argues that aligning the chosen route with the UAE's fragmented regulatory landscape (DIFC,...
Vodafone Spain Inks Wholesale Deal with Avanza Fibra
Vodafone Spain, now owned by Zegona, signed a wholesale agreement with regional MVNO Avanza Fibra. The deal will shift Avanza from the MasOrange network to Vodafone’s infrastructure across seven provinces in southeastern Spain. Avanza will gain access to Vodafone’s 5G,...
Why Tech Startups Are Pivoting to Localised Digital Marketing in 2026
Tech startups are abandoning broad, global ad campaigns in favor of hyper‑local digital marketing as venture capitalists demand early profitability. Rising customer acquisition costs in 2026 make generic outreach inefficient, prompting founders to target specific geographic markets. Partnerships with local...
Arajet and Amadeus Sign Strategic Distribution Agreement to Accelerate Growth Across the Americas
Arajet, a rapidly expanding carrier in the Caribbean, has signed a strategic distribution agreement with travel‑technology leader Amadeus. The deal places Arajet’s flight inventory on the Amadeus Travel Platform, giving travel agencies across the Americas direct access to its routes....
Cyber Tech Squad Becomes Official IONOS Partner
Cyber Tech Squad, a specialist in managed Linux server services, has formalized a partnership with European hosting giant IONOS. The alliance gives Cyber Tech Squad direct access to IONOS’s scalable cloud, VPS, and dedicated hosting platforms, enhancing its ability to...
Booking Holdings to Consolidate B2B Operations Under Single Global Structure
Booking Holdings announced it will merge the strategic partnership units of Booking.com, Priceline and Agoda into a single global B2B organization. The restructure aims to give travel partners a unified point of contact, consolidate supply, technology and teams, and boost...
The Six Structural Shifts in B2B Buying & The Strategy for Sales & Marketing Leaders
AI is fundamentally reshaping B2B buying, with 89% of buyers now leveraging generative AI throughout the purchase journey. Six structural shifts—autonomous discovery, vendor expansion, compressed cycles, pricing transparency, evolving sales‑rep value, and a vendor readiness gap—are forcing CROs and CMOs...
AI Investment Spurs London Tech Surge, Synthesia Powers FTSE 100 Firms
A wave of AI talent and a €2.5 bn (≈$2.7 bn) government pledge are energising London’s tech‑sector outlook on the LSE. Synthesia, now serving more than 70% of FTSE 100 companies, exemplifies how AI firms are reshaping corporate training and driving investor optimism.
Tazapay Raises $36M Series B to Scale Cross‑Border Payments in Asia, LATAM, MENA
Tazapay, the Singapore‑based payment‑infrastructure startup, closed a $36 million Series B extension led by Circle Ventures with new participation from CMT Digital and Coinbase Ventures. The capital will fund licensing expansion and go‑to‑market pushes in Asia, Latin America and the Middle East,...
Meta's Leaked Memo Outlines AI‑centric Restructure After Layoffs, Targeting B2B Ad Growth
Meta disclosed a plan to reorganize 1,000 Reality Labs staff into AI‑builder pods and set AI‑assisted coding goals for 65% of engineers, following weeks of layoffs that cut hundreds of jobs. The shift aims to boost productivity and revive its...
Podcast Explores Amazon, Meta, Oracle Strategies for Next‑Gen Agentic AI
A recently released podcast dissected the AI roadmaps of Amazon, Meta, and Oracle, assessing how each firm aims to capture enterprise AI spend. The discussion highlighted divergent approaches and the stakes for B2B customers.
Baidam Sets Sights on Growth and Impact
Baidam has accelerated its growth by promoting senior staff, notably appointing Anita Sheridan‑Roddick as chief revenue officer and Beau Hodge as CEO. The firm added 15‑17 new employees in the past six months, expanding its technical footprint across Victoria, ACT...
Software without APIs Faces Obsolescence in AI Era
If you're a software company and you don't offer any kind of API/MCP/CLI for your software, you are very close to obsolete. As agentic AI continues to expand, the demand for software that can be run by AI is exploding....
TCL Electronics Posts 15% Revenue Rise and 56% Dividend Jump, Showcasing Global B2B Expansion
TCL Electronics announced a 15.4% year‑on‑year revenue increase to HK$114.58 billion and a 56.6% rise in its final dividend, underscoring the success of its globalisation and mid‑to‑high‑end product strategy. The results illustrate how the Chinese TV maker is leveraging B2B channel...
The Agency Owner Who Stopped Writing Proposals and Started Printing Them
A small growth agency with eight clients and two full‑time staff transformed its workflow by treating Claude Code as a production system rather than a simple writing assistant. The consultant built a 15‑agent pipeline that handles research, positioning, messaging, copywriting...
Premium Clients Trump Massive LinkedIn Follower Counts
About two years ago, a marketer with a massive LinkedIn following sent me a competitor’s profile. The marketer said, “I see how you’re showing up on LinkedIn, Jay. Check out this competitor of yours.” We both sold advisory services to...
The EBITDA Levers RevOps Already Controls
Revenue operations (RevOps) now faces a CFO‑centric reality: its decisions directly shape EBITDA, the profit metric that drives SaaS valuations. Because go‑to‑market spend typically consumes about 50% of revenue, RevOps levers—revenue efficiency, cost‑structure governance, and forecast accuracy—have outsized impact on...
SaaS Success Hinges on Positioning, Distribution, Communication
90% of SaaS problems are not technical anymore. They’re: → positioning → distribution → clarity / communication
Reach and Resonance Both Needed for Effective Marketing
Resonance is not a replacement for reach, but rather a qualitative input into it. You often see the narrative, especially when reach is getting harder to achieve like with declining organic LinkedIn, that the real focus anyway is on resonance....
Uber, Rivian to Deploy 10,000 Driverless SUVs in Miami by 2028
Uber announced a partnership with electric‑vehicle maker Rivian that includes a $1.25 billion investment and a commitment to purchase 10,000 autonomous R2 SUVs for a 2028 rollout in Miami and San Francisco. The deal aims to expand Uber’s driverless fleet to...
Trust-Led Growth Drives 2026, Automation Still Lagging
Heads up, CROs & GTM Leaders: “Trust-Led Growth” is the battle cry for 2026. But most of you are still trying to manual your way through it by @Timothy_Hughes https://t.co/rl93jz7QM6 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement
Growth Teams Evolve: From Funnels to Loops to Agents
2005: growth teams optimized funnels 2015: growth teams optimized loops 2026: growth teams optimize agents
Marks & Spencer Takes Its Fashion Stateside with Nordstrom Deal
Marks & Spencer has entered the U.S. brick‑and‑mortar fashion market through a partnership with Nordstrom, placing its clothing line in 30 stores from Los Angeles to New York and on Nordstrom’s e‑commerce site. The launch features more than 60 women’s...
Uber, Pony.ai and Verne Launch Europe's First Robotaxi Service in Zagreb
Uber Technologies, autonomous‑driving specialist Pony.ai and Croatian fleet manager Verne announced a joint venture to operate Europe's first commercial robotaxi service in Zagreb. The partnership plans to scale to a fleet of thousands of driverless taxis across multiple European cities...
OnPoint, Byte Media Sign Partnership to Expand TikTok Shop Services
OnPoint and Byte Media have signed an MoU to jointly expand TikTok Shop services, focusing on livestream, affiliate networks, and AI‑driven content production. The partnership will deliver automated media‑buying solutions for small‑ and medium‑sized businesses, aiming to boost cost efficiency...
Grow Therapy Lands $150 Million Series D to Scale Employer Mental‑health Partnerships
Grow Therapy announced a $150 million Series D round led by TCV and Goldman Sachs Alternatives. The capital will be used to deepen partnerships with employers and health systems, accelerating the company’s push to embed mental‑health services in workplace and clinical...
Chinese AI Firms Turn Niche Data Play Into Profit, XtalPi Posts $19.5M Gain
Chinese AI companies XtalPi and Blacklake have moved from loss‑making research to sustainable profitability by targeting specialized data‑driven markets. XtalPi reported a 134.6 million‑yuan ($19.5 million) profit in 2025, while Blacklake achieved its first profit in late 2024, underscoring a shift in...
Zoom Launches "Zoom Ahead" Campaign to Spotlight Enterprise Suite and AI Companion
Zoom's chief marketing and communications officer, Kimberly Storin, unveiled the "Zoom Ahead" demand‑generation campaign, pairing a satirical TV spot with a New York pop‑up burger shop. The effort targets corporate users by highlighting Zoom's broader portfolio and AI Companion tool,...
Open‑source AI Workflows Slash Costs, Boost Revenue
Open-sourced our skills that help grow revenues. Actual workflows: scripts, scoring algorithms, expert panels, and automation pipelines you can plug into Claude Code (or any AI coding agent) and run today. Resurrect deals, create expert panels to ship content that performs, turn...
Presight, NodeShift Partner to Scale Sovereign AI for Global Enterprises
Presight and NodeShift have forged a strategic partnership that includes joint go‑to‑market collaboration and investment from Presight's $100 million AI fund. The alliance aims to bring sovereign AI models that run on‑premise or in regulated clouds to multinational firms facing data‑sovereignty...
TCL Electronics Posts 15.4% YoY Revenue Rise on Globalisation, Mid‑to‑High‑End Push
TCL Electronics announced a 15.4% year‑on‑year revenue jump to HK$114.58 billion for 2025, powered by its dual‑track globalisation and mid‑to‑high‑end strategy. The growth lifted profit after tax 36.7% and prompted a 56.6% dividend hike, underscoring the company’s B2B scaling success.
Sarah McHugh Joins Telesto to Lead Growth Services for Private‑Equity Clients
Sarah McHugh, a two‑decade marketing veteran, has been hired as Telesto's head of Growth Services. She will steer the firm’s expansion of marketing intelligence, strategy and execution for private‑equity‑backed portfolio companies across healthcare, industrials and professional services.
Building a $100,000/Mo AI Business for a Stranger in 19 Minutes
An entrepreneur transformed a struggling AI agency into a $100,000‑per‑month business in just 19 minutes for a client who previously earned $300,000 annually but was stuck at $30,000 monthly. The turnaround involved cutting the portfolio to a single core service,...
Rocket Lab’s 85th Flight Marks First Dedicated ESA Launch
Rocket Lab successfully launched its 85th mission, “Daughter Of The Stars,” delivering the European Space Agency’s Celeste navigation demonstration payload. The launch, the first dedicated ESA mission on a Rocket Lab Electron vehicle, underscores a growing commercial‑government partnership in Europe...
Navan Posts $178M Q4 Revenue, Shares Jump 48% on AI Travel Platform Gains
Navan announced Q4 2026 revenue of $178 million, beating forecasts by $15.7 million and delivering a 35% year‑over‑year increase. The results propelled the stock up 48% in a week, underscoring growing enterprise demand for AI‑driven travel and expense solutions.
Home Depot Eyes $100 B Services Market with New Partnership, Pivots Toward Higher‑margin Sales
Home Depot announced a new partnership aimed at capturing a $100 billion services market, signaling a strategic pivot from traditional product sales to higher‑margin services. The move comes as the retailer navigates product‑recall challenges and broader industry pressure to boost profitability.
Larry Ellison Leverages Oracle’s AI Boom and Political Ties to Shape Enterprise Cloud
Oracle’s executive chair and CTO Larry Ellison is steering the company’s AI and cloud expansion, highlighted by a 22% YoY revenue jump to $17.2 billion and a $500 billion national AI infrastructure initiative. His parallel political and media investments, from the Stargate...
Broadcom Beats Q2 Estimates as AI Chip Revenue Jumps 106%
Broadcom reported Q2 results that exceeded Wall Street expectations, with AI semiconductor revenue soaring 106% year‑over‑year to $8.4 billion and overall revenue reaching $19.31 billion. The earnings were bolstered by VMware's recurring software mix and expanding Ethernet deployments for hyperscalers.
NiCE Cognigy Unveils AI‑Human Orchestration Blueprint at Nexus 2026
At the Nexus 2026 conference in Munich, NiCE Cognigy announced an orchestration layer that blends AI and human agents for customer service, while keeping Cognigy available on rival CCaaS platforms. The move quadruples the Cognigy team and creates a dual...
Datamasters Expands Automotive Mailing Lists Ahead of Peak Spring Season
Datamasters announced a major expansion of its automotive mailing lists and vehicle‑owner data offerings as the aftermarket parts market enters its busiest spring period. The new segmentation lets retailers target owners by make, model, year and geography, aiming to capture...
SpaceX Poised for $1.75 Trillion IPO, Could Raise $75 Billion
SpaceX is preparing to file paperwork for an initial public offering that could value the rocket and satellite firm at up to $1.75 trillion and raise more than $75 billion, the biggest debut in history. The filing, expected within days, would bring...
GSME, Tarana Wireless Partner to Transform Wireless Connectivity
GS Microelectronics U.S., Inc. (GSME) has entered a strategic partnership with Tarana Wireless to provide dedicated RF‑Analog engineering support for Tarana’s transceiver portfolio and future road‑map. The collaboration will accelerate product optimization, validation and new releases, especially for Tarana’s Fixed Wireless Access solutions...
Advertising in Everyday Moments with DoorDash's Vassili Samolis
In this episode, VP of Product Vassili Samolis of DoorDash discusses how the company has evolved from a restaurant‑delivery service into a high‑growth commerce media platform that delivers groceries, everyday essentials, and even flowers in moments of high intent. He...
Morgan Stanley Lifts Alphabet Forecast on Waymo's Rapid Expansion
Morgan Stanley upgraded Alphabet's revenue forecast, pointing to Waymo's accelerating growth as a key long‑term driver. The analyst house said the autonomous‑driving unit is gaining market share and expanding its commercial fleet, prompting a more optimistic outlook for the tech...
Lead Magnets Are Dead: Embrace Organic, Dynamic Funnel
Lead magnets as we know them are dead in 2026. Here's where Marketers and Founders doing their own marketing are going wrong... 1. Relying Solely on Paid Ads to Lead Magnets For years, I watched B2B Marketers and Founders pour...
GTM Skill Debt Drives Historic Sales Decline
We've entered the era of The GTM Skills Crisis. Quota attainment is at historic lows. Sales cycles are getting longer. ACVs are small and tactical. Win rates are down. 3 reasons this happened: 1. The economy flipped overnight 2. The workforce went remote and got younger 3. GTM...
Douglas Elliman Launches Elliman Yachts at Palm Beach Boat Show
Douglas Elliman Inc. unveiled Elliman Yachts, a new yacht acquisition and charter service, in partnership with Royal Yacht International during the Palm Beach International Boat Show. The launch targets a global luxury yacht market valued at over $11 bn and signals...
Identify Strong Champions Early to Save Time
Founders: Champion development checklist: 1. Access to budget 2. Strong internal network 3. Pain owner 4. Career upside from purchase 5. Engaged in process Missing 2+ = find new champion. Save time early.
DKSH to Acquire Malaysia's AIC Ingredients, Expanding Southeast Asian Food Business
DKSH Holding AG disclosed a deal to purchase AIC Ingredients Sdn Bhd, a Malaysian bakery‑focused functional‑ingredients maker. The transaction, slated to close in Q2 2026, will create a third ekpi pillar in Malaysia and broaden DKSH’s food‑blending capabilities across Southeast Asia.