Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
B2B Sales: What Great Selling Looks Like in 2026
B2B selling in 2026 has transformed from a linear funnel into a fluid, multi‑stakeholder arena where buyers arrive informed and early engagement is critical. Sales reps must map committee dynamics, leverage deep account history, and adapt tactics as negotiations twist. Artificial intelligence, especially agentic AI, now converts meeting transcripts, CRM updates, and buyer signals into real‑time recommendations, accelerating decision cycles. Success hinges on tight coordination among marketing, enablement, RevOps and sales, all operating from a shared, live view of each opportunity.
Arm Yourself: Prep Value, Champion, Limits Before Procurement
Procurement's job is to grind you on price. Your job is to make sure they don't negotiate in a vacuum. Before every procurement meeting: 1. Review the business value (60 seconds) 2. Bring your champion if possible 3. Know your walk-away limit 4. Get a get...
Bottega Shifts Canadian Distribution Strategy After 35 Years
Italian wine and spirits producer Bottega announced a major overhaul of its Canadian distribution network, moving its national representation from long‑time partner Dandurand to Select Wines. The only exception is British Columbia, where Stile Brands will continue handling the brand...
How to Rehearse a Sales Pitch So You Can Walk In and Win
The article argues that the most effective way to rehearse a sales pitch is to practice out loud in front of real people until the story is internalized, not merely memorized. Drawing on insights from Danny Fontaine of IBM, it...
Wirex, Utorg Deploy Crypto-to-Card Platform for 2 Million Users
Wirex and Utorg announced a partnership that embeds Wirex’s Banking‑as‑a‑Service stack into Utorg’s platform, enabling more than 2 million users to spend crypto instantly via a debit card. The solution offers non‑custodial card issuance, IBAN accounts and real‑time conversion, expanding crypto‑based...
Amazon Plans to Launch Satellite Internet in Mid-2026
Amazon announced its home‑internet service, “Leo,” will launch in mid‑2026. The rollout will feature three antenna models—Nano, Pro, and Ultra—delivering up to 1 Gbps download and 400 Mbps upload speeds. Revenue commitments have been secured from partners such as Delta Air Lines,...
Helping Developers Expand to Every Corner of the World: The Big Show Bonus Episode, Sponsored by Xsolla
Xsolla’s Chief Marketing and Growth Officer Berkley Egenes discussed the company’s global‑first strategy on a sponsored episode of The Big Show recorded at the GDC Festival of Gaming. He emphasized Xsolla’s role in helping developers launch, monetize and scale games...
District Buyer Maps Are Live: Austin ISD Inside
The pilot District Buyer Map for Cumberland County Schools was released last week and garnered strong positive feedback. Building on that response, the provider is launching a weekly series that spotlights a different school district each edition. The first installment...
People Google You Before They Buy — Are You Ready?
Fintech buyers in 2026 treat legitimacy verification as a separate funnel stage, researching a company’s regulatory status, security protocols, and pricing before evaluating product features. Rising fraud anxiety, AI‑driven research, and stricter regulations such as EU DORA and MiCA force...
WunderKIND Ads Partners with Attain
WunderKIND Ads and Attain announced a partnership to launch a commerce data solution that injects live, permissioned purchase information into digital advertising. The offering blends Attain’s verified transaction data with WunderKIND’s ad inventory, enabling precision segmentation, spend‑triggered activation, and real‑time...
NIQ Partners with Adsquare
NIQ has teamed up with Adsquare to embed its GeoPurchase audience segments into Adsquare’s location‑intelligence platform, covering Europe, Canada and the United States. The partnership lets advertisers activate anonymized, purchase‑based segments across programmatic, cross‑screen and digital out‑of‑home (DOOH) campaigns. Marketers...
Buying Groups Evolve. So Should Your Marketing
As B2B buying groups expand to an average of 13 members, marketers are adopting buying‑group strategies that tailor content to each stakeholder’s criteria. Yet data on these stakeholders degrades 2‑5% each month, with roles in marketing, sales and technology turning...
At Age 26, She Was a Construction Industry Outsider. Within 5 Years, Her Business Was Bringing In $5 Billion In...
Maria Davidson, a former Goldman Sachs analyst, left venture firm 8VC to launch Kojo in 2018, a digital procurement platform for construction materials. Within five years the company became the U.S.'s largest platform, handling more than $5 billion in annual orders...
Why Sending More Messages Is Actually Slowing Your Pipeline
Outbound teams often respond to low results by blasting more messages, but the volume trap quickly reduces reply rates, damages brand perception, and slows pipeline growth. The article argues that relevance, not sheer activity, drives engagement, emphasizing timing based on...
Oracle Posts 22% Revenue Rise on Cloud Surge, Stock Slides 26%
Oracle reported fiscal Q3 2026 revenue of $17.2 billion, up 22% year over year, powered by a 44% jump in cloud services and an 84% surge in cloud infrastructure. Despite the record sales, the stock is down about 26% YTD as...
MailRoute Expands MSP Program to Simplify Email Security Delivery
MailRoute has refreshed its MSP and channel partner program to deliver email security as a fully white‑label service that can be provisioned in minutes via MX‑level filtering. The new model lets managed service providers onboard client domains by changing two...
Find the Pain or Build Forever with Sridhar Uyyala
In the Predictable Revenue Podcast, Sridhar Uyyala recounts his winding path to product‑market fit, beginning with an ambitious AI assistant for autonomous cars that was technically impressive but premature. After a series of unrelated prototypes, a conversation with a dental‑clinic...
From Chaos to Predictable Pipeline: A GTM Audit That Turns Into a 90-Day Plan
In this episode, host Javier Lozano explains how a comprehensive go‑to‑market (GTM) audit can transform chaotic, unpredictable B2B pipelines into a structured 90‑day growth plan. He walks listeners through the audit’s three phases—kickoff and questionnaire, customer‑journey mapping workshop, and a...
Inncivio: Agentic Revenue Optimization Layer for FinTechs to Convert User Activity Into Transactions
Inncivio has launched an agentic revenue‑optimization layer aimed at fintech companies that want to turn user activity into actual transactions. The plug‑in solution promises to boost transaction volume without requiring a rebuild of the underlying product. Powered by AI, the...
Yael Nardi Joins Minimus to Spearhead Growth Operations as CBO
Minimus, a startup that delivers hardened container images with near‑zero CVE exposure, announced the hiring of Yael Nardi as its first Chief Business Officer. Nardi will oversee top‑of‑funnel growth, marketing operations, and corporate development from the company’s New York headquarters....
Self‑Source Your Pipeline: Adopt an SDR Mindset
At Gong, 60-75% of my revenue each year is self-sourced. I've been a user of Outreach. Used Groove prior. Before, only an Outlook account. Now I use Gong. The platform doesn't matter. Sales engagement solutions help you stay organized but...
Hopper Takes Over Canadian Bank Deal From Expedia
Canadian travel‑tech firm Hopper has secured an exclusive agreement to power the travel and rewards portal for Royal Bank of Canada (RBC), the nation’s largest bank. The deal ends a more‑than‑a‑decade partnership that Expedia Group previously managed. RBC demanded exclusivity,...
Yara India to Ramp up Digital Strategy to Strengthen Retailer Connectivity
Yara India is accelerating its digital agenda by onboarding most of its channel partners onto the Retailer Ordering System (ROS) within the Yara Connect mobile app, boosting last‑mile product traceability. The move dovetails with expanded R&D into biological fertilizers, reflecting...
From Compliance to Revenue: Ozone API Launches Guide to Help Banks Commercialise Open Banking
Ozone API, founded by the original architects of the UK open‑banking standard, has released a free "Commercialising Open Banking" guide. The resource outlines a three‑tier framework—foundational, premium, and distribution APIs—to help banks shift from compliance‑only thinking to revenue‑generating models. It...
Inflection.io Acquires Keyplay to Add AI‑Driven Account Scoring to Its Sales‑Enablement Platform
Inflection.io announced the acquisition of Keyplay, a Seattle startup that scores target accounts for sales teams. The deal reunites CEOs Aaron Bird and Adam Schoenfeld after 15 years and adds AI‑driven account‑identification to Inflection’s marketing automation suite, expanding its global...
Stop Selling to Enterprises. Start Building with Them.
Founders are moving from a pure sales mindset to co‑building AI solutions with large enterprises. As corporations scramble to deploy AI faster than they can develop it internally, they are seeking startup partners for joint pilots, data sharing, and rapid...
ReelShort Teams with AIS to Launch 5G Short‑Form Video Service in Thailand
ReelShort has struck a partnership with Thailand’s Advanced Info Service (AIS) to roll out a co‑branded 5G short‑form video add‑on priced at THB39 ($1.15) per month. The deal gives AIS’s 52 million customers ad‑free access to nearly 3,000 microdrama titles and...
Shopify Extends Native B2B Tools to All Subscription Plans
Shopify is expanding its native B2B wholesale suite to merchants on its Basic, Grow and Advanced tiers, a shift that could lift reorder frequency by up to 4.1 times. The rollout aims to let smaller sellers manage DTC and wholesale...
Estonia’s Handhold Secures €3M Seed to Automate B2B Software Sales with AI Agents
Estonia‑based Handhold raised €3 million (≈$3.3 million) in a seed round led by Entourage Capital to automate inbound B2B software sales with multimodal AI agents. The platform assigns each lead a virtual “account manager” that qualifies prospects, delivers custom demos, and guides...
5 Sales Enablement Best Practices to Improve Sales Performance
The 2025 State of Sales Enablement Report reveals that 77% of organizations view sales enablement as essential to business performance as buyer journeys grow more complex, with buying committees now averaging 10‑11 stakeholders and cycles lasting 11.5 months. Deals require...
AI Amplifies Bad GTM Inputs Without Senior Oversight
Here’s what’s happening inside B2B SaaS companies right now: Teams are getting leaner. Expectations are getting higher. And AI is filling the gap. Your SDRs have AI writing outbound. Your junior marketer has AI generating newsletters and social. Your CRO...
How Cleantech Companies Can Reach More Buyers Online
Cleantech firms face unusually long, multi‑stakeholder sales cycles that demand educational, trust‑building digital outreach. Buyers now start research online, with 89% of B2B inquiries originating from search engines, shaping preferences before any vendor contact. The article advises creating high‑intent, solution‑specific...
Scaling B2B Marketing: The Gem and Demand Spring Story
Gem, an AI‑first recruiting platform, was shouldering all campaign execution with a single marketer, handling three to four webinars each month and multiple quarterly campaigns. To alleviate the bottleneck, Gem partnered with Demand Spring, a revenue‑marketing agency that provides both...
Simaia Rolls Out AI‑Powered ‘Search on Autopilot’ for APAC B2B Lead Generation
Simaia has launched an AI‑driven marketing service that automates search‑engine visibility and lead capture for APAC B2B SMEs and startups. Early‑access pilots reported up to a six‑fold lift in AI‑driven traffic and a 2.5‑times increase in qualified leads, challenging the...
Let Your Top 10% Shape Your Growth Strategy
Stop studying your average customers. Obsess over your best ones. Your top 10% tell you what you're doing exceptionally — not just adequately. Where did they come from? What language do they use? Why did they choose you? That's your growth blueprint. Your...
Honeywell Secures $0 Deal to Digitally Upgrade Dangote Refinery, Doubling Capacity to 1.4M Bpd
Honeywell announced a partnership with Dangote Petroleum Refinery to install its Performance+ Services, digital twins and operator‑training simulators across core units. The deal targets a capacity jump from 650,000 to 1.4 million barrels per day by 2029, while upskilling more than...
Foxcove IT Expands Portland Operations to Target High‑Growth Companies
Foxcove IT, a premium IT consulting firm, announced the expansion of its Portland, Oregon footprint to provide managed services, compliance support, and fractional CIO/CISO advisory to high‑growth businesses. The move positions the firm as a strategic partner for startups and...
Fanatics and AT&T Ink Multi‑Year Deal to Boost Fan Engagement and Revenue
Fanatics and AT&T announced an exclusive multi‑year partnership that will combine Fanatics' 100 million‑plus fan base with AT&T's connectivity expertise. The deal creates a joint sales and distribution platform, new loyalty rewards and watch‑party experiences, and signals a coordinated CRO‑level effort...
Patlytics Secures $40 Million Series B to Accelerate AI‑Driven Patent Law Platform
Patlytics announced a $40 million Series B funding round led by SignalFire, bringing its total capital to $75 million. The AI startup, founded by Paul Lee and Arthur Jen, uses machine learning to automate the entire patent prosecution process and already serves...
RGP Posts $139.3M Q4 Revenue Beat, COO Patel Credits Go‑to‑Market Discipline
Resources Connection (RGP) posted Q4 2025 revenue of $139.3 million, surpassing guidance, while COO Bhadreskumar Patel highlighted a contracted pipeline and a unified offshore delivery model that drove higher bill rates and cross‑selling uplift.
Oracle Slashes 30,000 Jobs, Names Hilary Maxson CFO as Revenue Hits $17.2B
Oracle disclosed a sweeping workforce reduction of roughly 30,000 employees and introduced Hilary Maxson as its new chief financial officer. The moves come as the cloud‑software giant posted $17.2 billion in quarterly revenue, underscoring a strategic pivot toward AI‑driven growth while...
Vaylens Targets Dealerships with New UK Sales Lead
Vaylens, a provider of intelligent EV‑charging software, has appointed Dianne Smith as its UK sales manager to drive growth in dealership and reseller channels. Smith, who spent over two decades at Jaguar Land Rover, Volkswagen and Audi, will lead efforts...
Solnul Expands European Presence with Lehvoss Distribution Deal
Solnul, MSP's potato‑derived resistant starch, has signed an exclusive distribution agreement with Hamburg‑based Lehvoss Group to broaden its European reach beyond the single client Sunday Natural. The partnership targets ready‑to‑mix fiber powders and meal‑replacement formulas, with the strongest inquiries coming...
B2B Accounting Software Invests $40M in F1 Sponsorship
Did you notice who the F1 movie's main sponsor is? It's not random. Apple pulled in $40M in sponsorships for that. Here's the inside story of creating a fictional Formula 1 team and how an unsexy, boring B2B accounting software bet millions...
10x AI Visibility Drives 50% SaaS Sign‑Ups
I helped a SaaS increase its sign-ups by 50%. How? By increasing their visibility in the AI results by 10x, and their Google search results by 354% I'm thinking about helping 2 founders do the same. Are you in? https://t.co/717oQGOuTd
VAC Innovation to Distribute Toray’s AmberTool HX56 Tooling Prepreg in the UK
VAC Innovation has signed an MoU with Toray Advanced Composites to become the UK distributor of AmberTool HX56, a low‑temperature curing epoxy tooling prepreg. The partnership, announced at JEC World 2026, enables VAC to supply custom‑sized prepreg kits and maintain larger...
Rebuilding Pipelines Cuts Costs 3×, Boosts Ad Quality
Found major tech debt in our GTM stack. Rebuilt our Meta pipelines from scratch - ad quality scores way up, early costs down ~3x. Great engineering fixes a lot of ills.
Turn $50K Into 7‑Figure SaaS Exit in 6 Months
Want to grow your SaaS real fast? We took a SaaS from 120 visits/day to 120K/month in 6 months. This client invested $50K total and ended up exiting at 7-figures. Here's the exact playbook we used (no BS, just what actually worked): 🧵...
Nectar Social and Reddit Announce Strategic Data Partnership
AI‑native social commerce platform Nectar Social has entered a strategic data partnership with Reddit, gaining access to the Reddit Data API. The integration allows enterprise brands to pull real‑time conversations from over 100,000 Reddit communities and combine them with data...
IODM Partners with TransferMate for 283 US University Rollout, Boosts Convera Revenue Share
IODM Ltd announced a partnership with TransferMate to roll out its IODM Connect platform across 283 U.S. universities, using a one‑to‑many implementation model. The company projects onboarding at least five campuses per month in FY 2027 and secured a AUD 1 million, six‑month bridge...