Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Product Reporting!
SaaS firms that expand beyond a single product often stumble when boards ask about bundling strategy, because their data models still treat revenue as a single ARR line. The article outlines a four‑stage roadmap—flat visibility, product‑line win rates, bundle economics, and usage‑correlated revenue—required to give CROs, CPOs, and boards the metrics they need. RevOps is positioned to drive the taxonomy, opportunity‑field governance, and analytics integrations that make these stages possible. Without this sequenced infrastructure, companies cannot prove that multi‑product customers are more durable or profitable.
Five9 Expands Fusion Partner Program to Broaden Open CX Platform
Five9 announced an expanded Fusion Partner Program that now includes independent software vendors and embedded technology partners, extending its open CX platform beyond the 2025 integrations with Salesforce, ServiceNow and Epic. The move is positioned to accelerate AI adoption and...
Adobe's BPC Segment Jumps 16% YoY to $1.78 B, Powered by AI Tools
Adobe reported a 16% year‑over‑year increase in its Business Professionals & Consumers (BPC) subscription revenue, reaching $1.78 billion in the first quarter of fiscal 2026. The growth stems from AI‑infused features in Acrobat, Express and new AI‑first products, expanding Adobe’s addressable...
Anthropic’s AI Surge: Corporate Spend, Christian Summit, Claude for Word
Anthropic reported a sharp rise in corporate AI adoption, with 30.6% of Ramp’s customers now using its Claude models – up 6.3% from March. The startup also hosted a two‑day Christian ethics summit in San Francisco and launched Claude for...
Astec Industries Boosts B2B Revenue on U.S. Infrastructure Wave and Aftermarket Gains
Astec Industries is riding a multi‑year U.S. infrastructure spending cycle and an expanding aftermarket to drive B2B revenue growth. Backlog rose 22.5% YoY to $514.1 million, parts sales jumped 11.5% in 2025, and recent acquisitions added roughly $150 million in annual revenue.
Capital One Completes $5.15 B Acquisition of Brex, Boosting AI‑native Payments
Capital One has closed a $5.15 billion cash‑and‑stock acquisition of fintech Brex, adding an AI‑native payments suite to its portfolio. The deal pairs Brex’s automation‑first software with Capital One’s underwriting scale, positioning the bank to compete more aggressively in the B2B...
Fastly Posts Record Q4 2025 Revenue of $172.6 Million, Driven by Enterprise Surge
Fastly reported a record $172.6 million in fourth‑quarter 2025 revenue, a 23% year‑over‑year increase, largely powered by its enterprise customer base now exceeding 600 accounts. The company said enterprise revenue accounted for more than 90% of total sales and highlighted...
Kafuwell Rolls Out Low‑Cost Channel Program for North American Power‑Tool Dealers
Kafuwell, the Chinese‑based professional power‑tool maker, announced an expanded North American channel partnership program that lets dealers start with a single mixed carton and a $10,000 minimum order. The model promises wholesale prices over 30% below mainstream brands, rapid 48‑hour...
SaaS Wins Depend on Salesforce, Not Product
software has never been about who has the best product it's who has the best salesforce. then focus all your energy making sure the customer doesn't churn before you finish training the team. inside sales, customer success, professional services are all...
Clutch Ranks A‑SALES AB as UK’s Top Sales‑outsourcing Firm in 2026
Clutch’s April 2026 ranking of United Kingdom sales‑outsourcing providers lists A‑SALES AB as the highest‑scored firm with a 4.9 rating from 64 verified reviews. The firm’s reported 90% client‑satisfaction rate and delivery of 9‑22 qualified meetings per month underpin its...
Button Color Drives Massive CTA Performance Boost
Legit - changed the color of a button. We did some analysis and testing on ads of color theory and how their audience responded. We found drastic changes based on color of CTA. So we applied that to the website.
LoopMe Unveils Chartboost Direct, Opening Brand Budgets to Mobile Apps
LoopMe introduced Chartboost Direct, a new marketplace that lets mobile app publishers tap brand advertising budgets without overhauling their tech stack. The platform offers direct pay, private‑deal and marketplace options, aiming to shift spend from web to in‑app environments as...
Otera Teams with TXP to Bring Autonomous AI Agents to UK Mid‑market
Otera has partnered with UK systems integrator TXP to roll out its autonomous AI decision‑agent platform to mid‑market organisations across finance, insurance, healthcare and the public sector. The joint offering promises to move AI‑driven process automation from months to weeks,...
Tesla Launches Nevada Semi Truck Factory to Produce 50,000 Autonomous Trucks Annually
Tesla has opened a dedicated Semi truck plant adjacent to its Sparks Gigafactory, targeting 50,000 units per year with volume production slated for March 2026. The site’s proximity to battery manufacturing and early customer commitments from PepsiCo and Walmart signal...
Canva Acquires Simtheory and Ortto to Bolster AI‑Driven Marketing Suite
Canva announced the acquisition of Simtheory and Ortto, two AI‑focused firms, to turn its design platform into a full‑stack marketing system. The moves add agentic AI, data infrastructure and automation tools, positioning Canva against established martech players.
IntelliAM Acquires RBM to Boost E‑Commerce Asset Management in Scotland’s Central Belt
IntelliAM has bought the assets and business of RBM Lubrications & Monitoring Solutions, bringing seven employees and £25,000 of engineering assets into its Scottish operation. The deal, based on RBM’s £648,331 revenue in the year to July 2025, formalises a seven‑year...
VanEck Deploys Five Model ETF Portfolios on Orion WealthTech Platform
VanEck announced that its five ETF model portfolios are now available through Orion WealthTech at no extra charge, giving financial advisors a turnkey way to offer diversified, multi‑asset strategies. The integration expands distribution of VanEck’s $224.5 billion in assets under management...
IQIYI to Open First Central‑China Theme Park in Wuhan, Targeting 2027 Launch
iQIYI disclosed plans for iQIYI LAND in Wuhan, its fourth theme park and the first in central China, slated to open in 2027. Partnering with Wuhan Urban Construction Group, the park will blend the platform's hit IPs with immersive technology,...
Apax Digital Funds Injects $60 Million Into MillTech, Valuing It at $325 Million
Apax Digital Funds has committed $60 million to MillTech in a minority growth‑stage round that values the London‑based fintech at $325 million. The capital will fund MillTech’s North American expansion and broaden its suite of treasury‑automation tools, underscoring continued VC appetite for...
YouLinc Launches LinkedIn Referral Partner Platform for B2B Growth
YouLinc Digital LLC rolled out a LinkedIn‑centric referral partner generation platform that lets B2B professionals systematically identify and nurture complementary partners. Early data shows a 21% acceptance rate on connection requests and a 16% reply rate, signaling a shift from...
Acepeak Secures Gold Sponsorship at GCCM Central Asia 2026, Targeting Growth in CIS Markets
Acepeak announced its gold sponsorship of the GCCM Central Asia 2026 carrier summit in Tashkent, positioning the company to deepen ties with mobile operators and wholesale providers in the region. The two‑day event, held April 22‑23, offers a platform for...
What Is B2B Tech? How Modern Companies Use Technology to Sell Smarter (2026) – Shopify
B2B ecommerce is on track to hit $36 trillion by 2026, driven by buyer demand for consumer‑grade, self‑service experiences. While purchases remain complex—requiring approvals, negotiated pricing, and recurring orders—modern B2B tech stacks streamline the journey from acquisition to fulfillment. Shopify highlights...
Freshworks Hires Kuntal Vahalia to Head Channel Strategy as EX ARR Tops $500M
Freshworks announced the appointment of Kuntal Vahalia as Senior Vice President of Global Channels and Alliances, tasking him with scaling partner‑led revenue while the company’s employee‑experience (EX) segment tops $500 million in annual recurring revenue. The hire signals Freshworks’ aggressive move...
K Wave Media Inks $100M+ Global HYBE Distribution Deal for BTS, SEVENTEEN
K Wave Media Ltd. (NASDAQ:KWM) signed an exclusive global distribution agreement with HYBE covering BTS, SEVENTEEN, LE SSERAFIM and other acts. The deal, effective April 3, 2026, is projected to generate $50‑$75 million in incremental revenue and push total annual revenue past...
Zazu and Visa Unveil Morocco’s First Fully Digital SME Bank Accounts
Fintech startup Zazu and payments giant Visa announced the launch of Morocco’s first completely digital SME bank accounts at GITEX Africa 2026 in Marrakech. The joint offering embeds Visa’s global payments network into Zazu’s platform, allowing Moroccan small‑and‑medium enterprises to...
Content RevOps Unveils System‑Based GTM Model to Turn B2B Content Into Revenue Engine
Content RevOps launched a new go‑to‑market framework that treats content as core revenue infrastructure for B2B firms. The model blends content marketing, automation and revenue operations to create a self‑sustaining pipeline engine, addressing the inefficiencies of traditional campaign‑driven tactics.
Growth Comes From Power Users, Not Marketing Tricks
I spent four years stuck in the exact same spot…thinking it was a growth problem. But the reality was, no matter how many: - Cold email campaigns - Ads - Clever PR to get people to write about your product - Growth...
Stuck in the Past: Meta Spend Misaligned with Growth
pov: you take over a brand spending $500K/month on Meta and this is what you find: - built a wall around what worked at $100K - same "20% off" offer since day one - 90% of spend running to remarketing, zero prospecting -...
ServiceNow Rolls Out Generative AI Across Entire Portfolio, Boosting Sales Automation
ServiceNow announced that its complete product lineup now includes generative AI, data connectivity, and autonomous workflow capabilities. The upgrade, highlighted by the new Context Engine and AI Control Tower, aims to cut deployment time for sales and CRM teams and...
Five9 Appoints Jay Lee as Chief Marketing and Growth Officer to Unify GTM and Revenue Strategy
Five9 announced the hiring of Jay Lee as its new chief marketing and growth officer. Lee will integrate marketing, analytics and revenue operations to speed AI‑powered customer‑experience initiatives. The move signals Five9’s push to tighten go‑to‑market execution across its 3,000+...
Microsoft Urges Users to Take Copilot Seriously, Drops ‘Entertainment only’ Disclaimer
Microsoft announced it will remove the “for entertainment purposes only” language from Copilot’s terms of use, urging customers to treat the AI assistant as a serious productivity tool. The shift comes as the company leans on Copilot to drive growth...
Analyst Picks CrowdStrike as Top B2B Cybersecurity Growth Stock Amid AI‑Driven Threats
A market analyst has highlighted CrowdStrike as the premier B2B cybersecurity growth stock, pointing to a 30% slide from its peak, a 21‑times price‑to‑sales ratio, and a total addressable market expected to double by 2030. The recommendation rests on the...
Your Network Isn't Who You Know. It's Who Trusts You.
The post argues that networking success hinges on building social capital before asking for favors, not on sheer outreach volume. It outlines a three‑part formula—visibility, utility, and consistency—that turns regular, low‑effort contributions into inbound opportunities. Real‑world examples show that weekly...
Check CPM, Attribution, and ROAS Before Tweaking Campaigns
3 things shifted on April 1st that make this week's dashboard the hardest data read of the quarter. Don't touch your campaigns until you've checked all three. > ROAS is down > CPMs are up Don’t panic though… run these checks first: CHECK...
Simple Button Color Tweak Dramatically Boosts Conversions
We made a single change for this brand on Thursday and it absolutely crushed. We simply changed the color of their ATC button. That’s all - we ran some testing and found their audience responded better to certain colors. So we implemented...
SoundHound AI Teams with Associated Carrier Group to Bring Agentic AI to Tier‑2/3 Telecom Operators
SoundHound AI has signed a partnership with Associated Carrier Group (ACG) to provide its agentic AI platform to ACG’s Tier 2 and Tier 3 telecom members. The deal gives smaller carriers access to autonomous AI agents that can resolve customer issues end‑to‑end,...
Roku Pushes Global Monetization, Targets ARPU Surge with New Ad and Subscription Rollouts
Roku is accelerating its international expansion by deploying advertising platforms and premium subscriptions in markets such as Brazil, Mexico and Canada. The company aims to lift average revenue per user (ARPU) as its global streaming household base is projected to...
AMD Gains Ground on Intel as CPU and GPU Revenues Diverge, While Intel Leans Into AI Partnerships
AMD is expanding its share of the CPU and GPU market, bolstered by a $60 billion AI chip agreement with Meta, while Intel's revenue stalls despite a surge in its stock price above $60 as it pivots to AI‑focused foundry work...
Five9 Expands Fusion Platform with AI Ties to ServiceNow, Google Cloud and Salesforce
Five9 announced a major expansion of its Five9 Fusion platform, adding AI‑powered integrations with ServiceNow, Google Cloud and Salesforce. The moves aim to deliver a single, intelligent customer‑experience layer across the leading enterprise ecosystems, leveraging the company’s Intelligent CX Platform...
NozzlePro Rolls Out B2B E‑Commerce Storefront for Distributors
NozzlePro, a division of SuperKlean Washdown Products, launched an e‑commerce site on April 1 that lets distributors and end users purchase pressure‑wash nozzles directly. The upgrade promises instant ordering, standardized pricing and greater procurement transparency, signaling a shift toward direct‑to‑consumer channels...
Data Maelumat Launches High‑Precision Small Business Owners Email List for Global B2B Marketers
Data Maelumat announced the launch of a Small Business Owners Email List containing over 100 million verified contacts across 150+ industries. The product promises 100% data accuracy and full GDPR, CCPA, and CAN‑SPAM compliance, aiming to sharpen outreach for B2B marketers...
How to Turn Connections Into Strategic Partnerships That Scale
Debi Hammond argues that entrepreneurs must move beyond superficial networking to forge strategic alliances that amplify impact. She stresses intentionality, genuine curiosity, and value alignment as the foundation for durable partnerships. By evaluating intangibles such as trustworthiness and cultural fit,...
AI Recommended Us. For the Wrong Thing.
The author discovered that ChatGPT was directing new clients to their secondary services—ClickUp and Pipedrive setups—rather than their core AI automation offering. This mismatch highlights a new SEO challenge: Generative Engine Optimization (GEO), where AI models cite content based on...
Shift4 Lures Merchants with Free Hardware, Paid Termination Fees
Former VP at $FOUR notes that Shift4 can be very aggressive with signing up merchants by not only offering free hardware, but also paying their termination fees.
Hidden CRE Clients Lurk on X, Waiting to Reach Out
There are a lot of accounts here on X that can be your CRE client. You’d never know it from their profiles. They rarely (if ever) post about CRE. But they’re reading your posts, not that drivel on LinkedIn ... and...
Amneal Sets $3.1B 2026 Revenue Target, Leverages GLP‑1 Manufacturing Partnership
Amneal Pharmaceuticals announced a 2026 revenue outlook of $3.05‑$3.10 billion, anchored by a manufacturing partnership with Pfizer for GLP‑1 therapies and a push toward complex injectables. The plan relies on a 20‑30 product launch cadence, margin discipline and a reduced net...
Consistent Multi‑Channel Outreach Beats Short Email Sequences
Most cold outbound sequences are 3 emails and a prayer. The sequences that built $100M+ pipelines? 16 touches across 3 channels over 30 days. Email. Phone. LinkedIn. Burst them together on the same day for maximum visibility. Consistency beats creativity in outbound.
Innowise Joins FT1000, Highlighting CRO Focus on Scaling Revenue Engines
Innowise was named to the Financial Times FT1000 list of Europe’s fastest‑growing companies, confirming its multi‑year revenue surge. The accolade spotlights the firm’s ability to scale digital‑transformation services, a priority for chief revenue officers seeking to expand sales pipelines and...
CoreWeave Lands $21 B AI‑cloud Deal with Meta, Boosting GPU Hardware Demand
Meta announced a $21 billion multi‑year agreement with CoreWeave to lease AI‑focused cloud capacity through 2032, expanding an earlier $14.2 billion contract. The deal, which includes early access to NVIDIA’s Vera Rubin chips, reshapes CoreWeave’s revenue mix and signals a surge in high‑performance...
CoreWeave Shares Surge 12% on Multi‑Year Anthropic AI Compute Deal
CoreWeave Inc. (CRWV) jumped more than 12% to $103.20 after announcing a multi‑year partnership with Anthropic to provide dedicated data‑center capacity for the Claude family of AI models. The deal adds to CoreWeave’s growing roster of hyperscaler contracts and signals...