Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Beyond the Cart: How to Generate B2B Leads for Your Store
Retailers moving from consumer‑focused sales to B2B must redesign their storefronts, pricing, and sales processes. By segmenting prospects—from small firms spending around $625 per order to large corporations that can spend $62,500 in a month—stores can tailor messaging and offer bulk discounts. Building a structured sales pipeline, leveraging automation for lead scoring and outreach, and providing transparent pricing with rapid response times create a predictable revenue stream. Ongoing tracking of channel ROI, lifetime value and conversion metrics ensures the B2B engine scales profitably.
Lumen Taps Longtime Partner Champion Jim Ortbals As New Channel Chief
Lumen Technologies has appointed longtime channel champion Jim Ortbals as senior vice president of global partner solutions, tasked with steering the company’s partner strategy amid its enterprise‑focused transformation. Ortbals, who brings more than 25 years of experience at firms like...
Fractional CMOs Deliver Long-Term Strategic Value Over Full‑Time Hires
Can a fractional CMO be long-term? Absolutely. And more companies should probably plan for that instead of apologizing for it. The reason "long-term fractional CMO" sounds strange is that the category got invented as a bridge. Something you did while...
Untitled
RobotShop announced a strategic partnership with AGIBOT Innovation, becoming its value‑added distribution partner across the United States and Canada. The agreement gives RobotShop access to AGIBOT’s legged inspection robots and humanoid platforms, while providing integration, onboarding and deployment services. AGIBOT,...
Separate Campaigns Prevent ROAS Inflation and Prospecting Starvation
Your Meta campaign is feeding past purchasers and starving new customers. You just can't see it in the ROAS. So we run a 3-to-4 campaign architecture. When you consolidate cold, warm, and retention into one campaign, the algorithm gravitates toward the...
Brad Ball Joins Styx Intelligence as Chief Revenue Officer to Scale Global Cybersecurity Footprint
Styx Intelligence, a global SaaS cybersecurity firm, announced the hiring of Brad Ball as its first chief revenue officer. Ball, who brings over 25 years of experience and a track record of scaling revenue at firms like BackBox, will oversee...
Philo Selects Reelgood to Power Content Intelligence and Personalization Across Its Streaming Platform
Philo, the San Francisco‑based live TV streaming service, has partnered with Reelgood to ingest the latter’s AI‑driven metadata and historical availability data across its entire catalog. Reelgood will deliver daily‑refreshed, deduplicated metadata for over 4 million titles, covering more than 300 streaming...
SMYS 3 | From Clay Tables to Intent HQ: Building the BDR Action Layer
Rick Koleta’s GTM Vault episode spotlights Garrett Wolfe’s end‑to‑end BDR action layer built on Clay tables and a custom Intent HQ web app. By scoring tens of thousands of accounts with firmographic and technographic data, the system filters out low‑fit prospects...
We Ran AI on 50 Real Prospects. Here Is What Actually Happened
A managed AI service tested its platform on 50 warm B2B prospects, using AI to research each target, uncover hiring trends, and draft opening messages. The AI accelerated research from 45 minutes to under three minutes per prospect and identified...
Z2 Entertainment Goes With Tixr For Colorado Venues, Including Boulder and Fox Theaters (Exclusive)
Z2 Entertainment has signed a ticketing partnership with Tixr that will cover its Colorado venues, notably the 625‑seat Fox Theater and the 1,150‑seat Boulder Theater. The agreement, effective April 26, gives Z2 access to Tixr’s reserved‑seating, resale, upgrade and refund‑to‑credit tools,...
Survey Partners Boost Responses and Sharpen Questionnaire Design
For the past decade, I’ve recommended bringing in partners to help with survey distribution. If you’re unfamiliar with the concept, it works like this: Partners distribute your survey to their list → more responses → better data. And I’ve seen...
Forrester Flags Seven Flaws in Autonomous AI Prospecting Agents
Forrester released a new analyst brief warning that autonomous AI prospecting agents miss the mark in complex B2B sales. Principal Analyst Anthony McPartlin lists seven fundamental shortcomings—from weak intent signals to fragile LLM‑driven data—suggesting sellers should temper hype with realistic expectations.
Lakeland Fire + Safety Elevates Kevin Rae to EVP, EMEA Fire Sales to Accelerate European Growth
Lakeland Fire + Safety promoted veteran Kevin Rae to Executive Vice President, EMEA Fire Sales, giving him direct oversight of the Eagle, Jolly and LHD brands. The move is aimed at scaling the company’s fire‑safety business across Europe, the Middle...
Health In Tech Q2 2025 Revenue Jumps 86% to $9.3 M, Profitability Improves
Health In Tech (HIT) posted Q2 2025 revenue of $9.3 million, an 86% year‑over‑year increase, while adjusted EBITDA rose 134% to $1.6 million. The company expanded its distribution network to 778 partners and reported stronger operating margins, underscoring a fast‑track scaling strategy...
OpenAI Memo Calls for Enterprise‑First Platform Strategy to Drive B2B Revenue
OpenAI’s chief revenue officer Denise Dresser sent an internal memo urging the company to lock in enterprise customers with a platform‑wide approach. The memo highlights rising multi‑year, nine‑figure deals and a competitive showdown with Anthropic, signaling a decisive pivot toward...
AppDirect Acquires PartnerStack to Build Unified Platform for Partner-Led Growth
San Francisco‑based AppDirect announced the acquisition of Toronto‑originated PartnerStack, a partner relationship management platform with more than 138,000 B2B partners. The deal, whose financial terms were not disclosed, will merge PartnerStack’s network and PRM tools with AppDirect’s marketplace infrastructure to...
Tech Leaders Must Embrace Marketing for Real Growth
A lot of tech leadership has a disdain for marketing because they were convinced that to need it is to be a failure. “Advertising is the tax you pay for being unremarkable” - Robert Stephens This ridiculous mentality that has...
Amazon Leo to Enable Satellite Service on iPhone, Apple Watch
AMAZON X APPLE PARTNERSHIP Amazon $AMZN and Apple $AAPL just announced a new agreement for Amazon Leo to power satellite services for supported iPhone and Apple Watch models
Snap Pitches ‘Conversational Commerce’ as TikTok Alternative
At AD Week’s Social Media Week, Snap’s global VP of SMB and mid‑market Sidharth Malhotra argued that the traditional marketing funnel no longer reflects today’s fragmented consumer journey. He highlighted that 40% of U.S. Snapchat users are not on TikTok and 80%...
Why Even Bulletproof Go-to-Market Plans Collapse Without Ruthless Execution
Start‑up founders often spend months perfecting go‑to‑market decks, only to see pipelines stall months later. Research shows roughly 70% of GTM strategies fail, largely because execution gaps—misaligned teams, premature scaling, slow feedback loops, and weak accountability—undermine even the best plans....
HubSpot Just Priced the Unpriceable
HubSpot announced new pricing for its Breeze AI agents, charging $0.50 for each resolved customer‑support conversation and $1 for every qualified sales lead. The model replaces the previous per‑conversation or per‑contact fee with an outcome‑based charge that only applies when...
How to Own a Market: Richard C. Wilson on Positioning, Authority & Attracting Pre-Qualified Leads
In this episode, Richard C. Wilson explains how mastering positioning can turn you into the go‑to authority that consistently attracts pre‑qualified leads. He shares his own journey—from cold‑calling investors to founding Family Office Club and becoming a recognized thought leader—by...
ServiceNow Embeds AI Across Entire Suite, Launches New Pricing and Build Tools
ServiceNow senior vice president John Aisien announced that AI is now embedded in every ServiceNow package, introducing three AI‑maturity pricing tiers, a Build Agent SDK for developers, and a Context Engine for personalized enterprise experiences. The moves signal a strategic...
Salesforce Shares Jump 4.8% After Analyst Raises Target to $280
Truist Securities analyst Terry Tillman lifted his price target for Salesforce (CRM) to $280, a 62% premium to the prior close, prompting the stock to climb 4.8% in a single session. The upgrade reflects confidence in the company's AI‑driven product...
OpenAI Memo Calls for Enterprise Platform Push, Flags Microsoft Cloud Limits
OpenAI’s chief revenue officer Denise Dresser circulated an internal memo urging the company to double‑down on an integrated enterprise platform, citing rising nine‑figure deals and fierce rivalry with Anthropic. The memo also warns that the long‑standing Microsoft cloud partnership limits...
Barr Geospatial Solutions Rebrands as Forsite to Consolidate Geospatial Intelligence
Barr Geospatial Solutions announced today that it will operate under the new name Forsite, merging its five operating units into a single brand and unveiling a new website. The move is designed to simplify the go‑to‑market approach and give clients...
B2B Marketers Must Stop Treating LLMs.txt as Standard
Misunderstood Marketing - : llms.txt Is Not a Standard. Here's What B2B Marketers Should Actually Do About It. https://t.co/vLp1VVuAO0
Salaria Sales Solutions Expands SDR Outsourcing to Meet Growing B2B Demand
Salaria Sales Solutions announced an expansion of its sales development representative (SDR) outsourcing services to help B2B companies secure a steady flow of qualified meetings. The move responds to rising demand from sales leaders who want reliable outbound execution without...
Show Me Your Stack
Show Me Your Stack is a weekly, free‑to‑watch video series where GTM engineers dissect their production stacks in 20‑30‑minute episodes. Each episode follows a three‑card format—Problem, Build, Results—showcasing quantified bottlenecks, live screen‑shares of multi‑tool workflows, and before‑after metrics such as...
PXG Partners With PGA Tour Superstore For Custom-Fit Clubs At Retail
PXG, the high‑performance golf club maker, has partnered with PGA Tour Superstore to sell its custom‑fit clubs, bags, balls and apparel in retail locations. The rollout begins today at select stores and is slated to reach all 75 PGA Tour...
Sprintex Secures Bangladesh Distribution Deal for Jet Blowers
Sprintex (ASX:SIX) signed an exclusive three‑year distribution agreement with Kingsley Engineering Service Corp to sell its G‑Series jet blowers in Bangladesh’s wastewater aeration market. The deal starts with an initial order of about AU$71,000 (≈US$47,000) and sets minimum purchases of...
Yubi Group Appoints Varun Khullar as CRO to Accelerate AI‑Driven FinTech Growth
Yubi Group has hired Varun Khullar as chief revenue officer, tasking him with expanding the company’s AI‑powered operating system for financial services. Khullar brings senior leadership experience from LeadSquared, LinkedIn and Paytm, positioning Yubi to accelerate enterprise sales across lending,...
Arista Networks Jumps 3% on Analyst Upgrade and AI‑Sector Outlook
Arista Networks (ANET) closed up 3.13% on April 13, spurred by a recent upgrade to "Buy" from a leading investment firm and growing confidence in its AI‑focused networking strategy. The rally reflects broader enthusiasm for hardware players positioned to serve...
Production Resource Group Appoints Darren Pfeffer as Chief Commercial Officer to Drive Global Growth
Production Resource Group (PRG) announced Darren Pfeffer as its first Chief Commercial Officer, a role created to lead revenue strategy and deepen client relationships. The veteran of Live Nation, Madison Square Garden and iHeartMedia brings nearly three decades of live‑event...
Merlin Names Veteran Mark Brunner CRO to Accelerate Defense and Aviation Revenue
Merlin, the newly public aerospace‑defense software firm, announced the hiring of Mark Brunner as chief revenue officer. Brunner, a former Navy pilot with 25 years in government and tech, will steer global revenue strategy for the Merlin Pilot platform across...
SalesCloser Names New VP of Sales and CTO as It Scales AI‑Driven B2B Platform
SalesCloser Technologies Ltd. announced the appointment of Sean Guiseppi as Vice President of Sales and Customer Success and Marcelo Negrini as Chief Technology Officer. The hires are intended to support the company’s accelerating commercial traction and its push into the...
Q1 Sales Strategy Reality Check: How Top Sales Teams Finish Strong in Q2 (Money Monday)
The article frames Q1 as a feedback loop rather than a failure, urging sales leaders to conduct a focused strategy review before Q2. It stresses diagnosing whether a team faces an execution problem—consistent activity but spotty results—or a focus problem—low...
Chillisoft Australia Appoints Daniel Djundjek to Drive Cyber Security Growth
Chillisoft Australia has appointed Daniel Djundjek as its new business manager for cyber security solutions, aiming to accelerate growth in the Australian market. Over the past 12 months the distributor signed deals with vendors such as Armis, Entrust, Bitsight, Corelight,...
Ping Identity Picks Antony Collins to Lead APJ Channel
Ping Identity has appointed Antony Collins as regional vice‑president of channels and alliances for Asia Pacific Japan. Collins, a veteran with more than 25 years at firms like WalkMe, ServiceNow, Dell and IBM, will lead the scaling of Ping’s partner ecosystem and...
Letter #326: Brian Halligan and Dharmesh Shah (2014)
HubSpot’s 2014 IPO shareholder letter recounts how founders Brian Halligan and Dharmesh Shah turned a simple observation—people reject interruptive outbound tactics—into the inbound marketing movement. They built an integrated platform that bundles CMS, SEO, social, and automation tools, making it...
Airship Unveils New Campaigns AI Agent, Expands Fleet at Elevate ’26
Airship announced at its Elevate ’26 conference in Orlando that it is adding a Campaigns AI Agent to its enterprise‑grade AI Agent Fleet. The new agent lets sales and marketing teams set up campaigns via natural‑language chat, scale production and...
Ocasta Appoints Retail Tech Veteran Mike Hardy as Chief Growth Officer to Boost Frontline Execution
Ocasta announced the appointment of Mike Hardy, former Managing Director for Europe at StoreForce, as its new Chief Growth Officer. The hire is intended to accelerate the company’s push into better frontline communications, task execution and operational control for multi‑site...
Locus Robotics Launches Array System Integrator Program with Hy‑Tek, VARGO and Zion Solutions
Locus Robotics introduced the Array System Integrator Program, appointing Hy‑Tek Intralogistics, VARGO® and Zion Solutions Group as its first foundational partners. The initiative aims to accelerate deployment of Locus’s collaborative mobile robots in fulfillment centers across North America and Europe.
The Range Taps Mirakl to Power Its B2B Marketplace Amid 45% Sales Surge
The Range has signed a partnership with Mirakl to replace its in‑house marketplace platform with Mirakl’s AI‑enabled system. The upgrade comes as third‑party sellers account for 45% of the retailer’s online revenue and the site logged more than 200 million visits...
Surgepays Inc (SURG) Q4 2025 Earnings Call Transcript
SurgePays Inc. posted a Q4 2025 revenue of $18.7 million, a 292% year‑over‑year increase driven by rapid expansion of its Lifeline‑subsidized MVNO, prepaid Point‑of‑Sale services and new wholesale partnerships. Subscriber counts surged to over 125,000 Lifeline users and 95,000 active LinkUp...
Icetana AI Boosts ARR by $37,000 with Expanded Curtin University Contract
Icetana AI (ASX: ICE) announced a three‑year SaaS expansion with Curtin University, adding roughly $24,000 USD to its annual recurring revenue (ARR) and boosting the contract’s ARR by 85%. The company also secured a renewal with its largest client, Majid...
Help Your Partners Help Themselves: Elevate Indirect CX
B2B firms now generate more than half of their revenue through partner channels, yet many lack post‑sale visibility into indirect customer interactions. This blind spot leads to uneven experiences, higher service costs, churn, and missed expansion opportunities. Forrester’s 2026 Partner...
Five9 Expands Fusion Partner Program to Broaden Open‑Platform CX Ecosystem
Five9 unveiled an expanded Fusion Partner Program that now includes independent software vendors and embedded technology partners, extending its open‑platform strategy. The move aims to give enterprises a more flexible, AI‑enabled CX stack that sales teams can leverage for faster,...
Embark Appoints Laura Neal as CRO and Teams Up with Climate X to Expand ESG Advisory
Dallas‑based boutique consulting firm Embark announced Laura Neal as its new chief revenue officer and a strategic partnership with Climate X to broaden ESG advisory services, especially around California’s climate rules. The moves aim to accelerate commercial growth and capture rising...
Marketing Plans Must Align Engagement With Customer Journey
RT @VisionEdgeMktg 📋 Your marketing plan is an alignment tool, if it calibrates engagement to the customer journey. Otherwise, it's just a list of activities. https://t.co/OBSClokFDG #MarketingStrategy #CustomerJourney #Alignment