Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Oracle Expands Bloom Energy Partnership, Securing up to 2.8 GW for AI Data Centers
Oracle announced an expanded master services agreement with Bloom Energy to supply up to 2.8 GW of solid‑oxide fuel‑cell power for its AI and cloud data centers. Bloom Energy’s stock surged nearly 20% on the news, underscoring growing demand for on‑site, low‑carbon power in hyperscale AI facilities.
Backblaze Appoints Anuj Kumar as CRO to Drive AI‑focused Revenue Growth
Backblaze has hired Anuj Kumar as chief revenue officer to lead global sales, channel and revenue operations. Kumar, a former NetApp executive, will steer the company’s push into AI‑related storage, a market Backblaze estimates could reach $14 billion by 2030. The...
IManage Appoints Ryan Begin and David Zember to Expand Global Partner Strategy and Technology Ecosystem
iManage announced the hiring of Ryan Begin as Vice President of Technology Partnerships and Ecosystem Strategy and David Zember as Vice President of Global Channels and Alliances. Begin, a former Salesforce executive who helped scale the AppExchange to over 7,000...
Barr Geospatial Solutions Rebrands as Forsite to Consolidate Geospatial Intelligence
Barr Geospatial Solutions announced today that it will operate under the new name Forsite, merging five subsidiaries into a single brand. The rebrand aims to simplify go‑to‑market messaging and give clients seamless access to aerial data, analytics and field services...
Bauer Media Taps Experian to Boost Audience Targeting
Bauer Media has partnered with Experian to embed its Mosaic consumer‑insight data into the company’s digital audio platform audioXi and publishing platform Illuminate. The integration gives advertisers access to consistent audience segments across Bauer’s 120 radio stations and more than...
GrowthLimit.com Debuts Full‑Stack SEO Studio with Flat‑Rate Model
GrowthLimit.com launched today as a full‑stack SEO and digital growth studio, founded by former Cantor Fitzgerald banker Dennis Shirshikov. The New York‑based firm targets companies with $1 million to $100 million ARR, charging a single flat monthly retainer of $5,000 to $50,000+...
Clari and Salesloft Link Forecasting to Execution and Open Revenue Data via New MCP Server
Clari and Salesloft unveiled a joint integration that ties Clari’s forecasting insights directly into Salesloft’s execution workflows and introduces a Model Context Protocol (MCP) Server to expose live revenue intelligence to any AI tool. The move aims to eliminate the...
PartnerStack Joins AppDirect in a Move That Could Reshape B2B Affiliate Distribution
PartnerStack announced it is joining AppDirect, merging its B2B affiliate infrastructure with AppDirect’s subscription‑commerce and marketplace platform. The combined offering will unite PartnerStack’s 152,000 active B2B partners and recurring‑commission tools with AppDirect’s network of 14,000 technology advisors and hyperscaler marketplace...
International Motors to Distribute New Chinese Van Brand in UK
International Motors Ltd (IML) has secured a multi‑year agreement to become the official UK distributor for Chinese commercial‑vehicle maker Foton, launching the brand’s light trucks, vans and buses in 2026. IML, which already represents Xpeng, Great Wall Motors, Subaru, Mitsubishi...
CPARSradar and Carahsoft Partner to Provide CPARS Management Solution to Government Contracting Community
CPARSradar LLC announced a partnership with Carahsoft Technology Corp., naming the latter its Master Government Aggregator for the CPARS ratings management platform. Through Carahsoft’s extensive reseller network, the subscription‑based solution will be offered to the broader government contracting community. The...
Shabeel Shah Returns to SentinelOne as A/NZ Channel Director
Shabeel Shah has rejoined SentinelOne as channel director for Australia and New Zealand, with added responsibility for distribution across Asia Pacific and Japan. His mandate is to grow the reseller and distribution partner ecosystem, improve partner profitability, and differentiate enablement programs. Shah...
Ultraflex Elevates Kylie Schleicher to VP to Accelerate Market Expansion
Ultraflex Systems announced the promotion of Kylie Schleicher to Vice President of Business Development & Product Management. The new role merges product strategy with go‑to‑market initiatives, positioning the company for accelerated revenue growth. CEO Ron Schneider highlighted Schleicher’s market insight...
Flow Sciences Appoints Kent Lupino as CMO to Drive Brand and Demand Growth From New RTP Hub
Flow Sciences, the containment‑solutions specialist, announced Kent Lupino as its first chief marketing officer. Based in the company's 2025 Research Triangle Park office, Lupino will steer brand strategy, demand generation and product management to accelerate growth. The hire signals a...
Fastly Hires Joan Jenkins as CMO to Drive AI‑Powered Edge Growth
Fastly, the Nasdaq‑listed edge‑cloud platform, announced Joan Jenkins as its new chief marketing officer. Jenkins will steer global marketing to boost AI‑driven workloads, security services and overall market share. The move signals Fastly’s intent to sharpen its brand as edge...
PIA Automation Launches Humanoid Robotics Business Segment, Partners with AGIBOT
PIA Automation announced a dedicated humanoid robotics business segment and a joint venture with AGIBOT called Joybot Manufacture. The move adds embodied AI‑enabled robots to its portfolio and includes plans for European manufacturing, signaling a new competitive thrust in industrial...
Demandbase Unveils AI-Powered Pipeline Engine to Boost B2B GTM Results
Demandbase introduced Demandbase AI at its GO London conference, positioning it as a unified AI pipeline engine for modern go‑to‑market teams. The platform leverages Context Intelligence, large‑language‑model integrations and a Site Customization Agent to turn noisy GTM signals into measurable...
Top A/NZ Hitachi Vantara Partners Recognised for FY25
Hitachi Vantara recognized its top Australian and New Zealand partners at the ANZ Exchange 2026 event on the Gold Coast. Cordant earned the Rising Star award for rapid revenue growth, while The Missing Link captured Acquisition Partner for generating the...
GeoComm Teams with Unknot.id to Deploy Public‑Safety‑Grade Indoor Location Intelligence
GeoComm and Unknot.id announced a partnership that embeds Unknot.id's Fuse AI™ platform into GeoComm's dynamic mapping suite, delivering public‑safety‑grade indoor location intelligence for government agencies and large enterprises. The joint solution aims to cut misrouting, speed response times, and improve...
Cisco Reinstates Compute Deal Registration; Partners Cheer Reversal
Cisco announced it will reinstate compute deal registration for its Unified Computing portfolio effective April 15, reversing a February policy change that eliminated the program. The move follows intense backlash from channel partners who reported margin erosion and loss of...
Startups Should Dogfood AI GTM for Growth
i think one of the most impt recursive loops in startups is startups that improve marketing/revenue growth (aka GTM) because they can obviously dogfood it for themselves. considering starting a track for this at AIE WF due to its imptnce. https://t.co/NmK26vw68c this...
4 B2B Customer Experience Models Built for Revenue and Retention
B2B leaders are shifting from sentiment‑based CX programs to operational models that turn experience signals into concrete actions. The guide outlines four value‑realization patterns—renewal engineering, reliability‑led CX, operational transparency, and productized adoption—backed by case studies from Dow, KONE, Maersk and...
TENCEL™ Lyocell – HV100 Ramps Up with Mill Partnerships and Retail Placement
Lenzing Group’s TENCEL™ Lyocell – HV100 fiber, launched last year, is gaining rapid traction in the denim sector. At the Kingpins Show in Amsterdam, Lenzing announced 20 new mill partners across Bangladesh, Cambodia, China, Mexico, Pakistan, Türkiye and Vietnam, expanding its network from...
GrowthRise Mastermind Recap Apr 14, 2026
GrowthRise’s April 14 Mastermind session re‑examined B2B advertising strategy, urging marketers to treat campaigns as long‑term touchpoints rather than quick‑win tactics. Participants recommended a minimum 30‑day run time, focusing on engagement metrics such as video views and click‑through rates while...
How to Get to the C-Suite Without Burning Your Existing Relationships (Ask Jeb)
Account manager Jeremiah Wren faces pressure to engage CEOs, CIOs, and other C‑suite leaders about AI, yet 75% of his 270 accounts lack executive contacts. He worries that bypassing his mid‑level contacts could damage those relationships. The article advises treating...
How To Attract More E-Commerce Brands to Your Packaging Company
Packaging firms aiming at e‑commerce clients must shift from price‑competition to a strategic partnership model. The guide outlines three pillars—operational reliability, sustainability credentials, and memorable unboxing—that e‑commerce brands evaluate when selecting packaging suppliers. It provides a quick audit framework, practical...
Boost Mobile Launches Branded Calling, Expanding Enterprise Reach to Millions
Boost Mobile has begun offering branded calling for enterprise customers using First Orion's authentication platform, a service that will display a company’s name on inbound calls. The rollout, set for this spring, extends First Orion’s reach to "millions more consumers"...
DangleAds Names Nidhi Dua Dhingra Chief Business Officer to Drive Global Revenue
DangleAds Technologies announced the elevation of Nidhi Dua Dhingra to Chief Business Officer. The New Delhi‑based ad‑tech firm says she will steer revenue growth, client acquisition and global partnership strategy as it expands its programmatic, CTV and AI‑led solutions.
Etihad Adds Five China Routes, 28 Weekly Flights to Boost UAE‑China Corridor
Etihad Airways announced the launch of five new mainland China routes and the addition of 28 weekly flights, taking its China network to 35 weekly services across six cities. The expansion, powered by Boeing 787‑9 Dreamliners, is tied to joint...
Radius Global Names Julian Plumstead CEO to Accelerate Digital Infrastructure Growth
Radius Global Infrastructure announced Julian Plumstead as its new chief executive officer, replacing retiring founder Scott G. Bruce. Plumstead brings three decades of finance and telecom infrastructure experience, positioning the company to scale its 13,000+ lease streams across 23 countries....
Why Most GTM Teams Are Working Harder and Falling Further Behind
Go‑to‑market (GTM) teams are expending more effort yet missing revenue targets because many remain stuck in low‑maturity stages. Highspot’s GTM Maturity Model identifies three stages—Reactive, Structured, and Connected—showing how operational maturity unlocks AI impact and consistent execution. Teams in the...
KeyBank Launches Key Virtual Card Platform to Counter Fintech Rivals
KeyBank has launched the Key Virtual Card, a cloud‑based commercial card issuing platform built with fintech partner Qolo. The move targets corporate customers drifting toward spend‑management startups such as Ramp, Brex and Divvy, and marks the bank’s biggest push into...
InMobi Partners with Salesforce to Accelerate AI‑First Advertising Platform
InMobi announced a deeper partnership with Salesforce to embed AI‑driven sales, service and data tools across its advertising business, aiming to speed up automation, forecasting and cross‑functional collaboration. The deal expands use of Salesforce’s Agentforce, Slack Enterprise Grid and Tableau,...
86% of U.S. CEOs Treat Tariffs as Permanent in B2B Planning, PwC Survey Shows
A PwC survey of 633 U.S. executives reveals that 86% of CEOs now treat tariffs as a permanent factor in B2B planning. The finding underscores a shift from short‑term coping to long‑term integration of import taxes into pricing, supply‑chain and...
The New Demand Engine: Why Peer Proof Is Reshaping the B2B Buying Journey
The B2B buying journey is moving from the traditional top‑of‑funnel to a network of peer‑generated proof. Hidden stakeholders—finance, legal, procurement—now shape vendor selection, and 79% of buyers favor thought leadership over product sheets. AI‑driven search and third‑party review platforms boost...
They Laughed at His Idea. He Made $40K Last Month.
The post argues that generic AI products are losing appeal while niche, vertical AI tools are delivering strong profits. It highlights examples such as a solo‑founder chatbot builder that reached $8 million ARR and a dentist‑email service earning $40 k per month...
Full‑stack Meta Strategy Drives Scalable Brand Growth
Meta strategy Meta strategy + offer that converts at current CPMs Meta strategy + offer + creative that doesn't fatigue the same audience Meta strategy + offer + creative + not generic thank-you page Meta strategy + offer + creative + not generic...
Eight Ounce Coffee Becomes Exclusive Stronghold Roaster Distributor in Canada
Calgary‑based Eight Ounce Coffee has secured exclusive rights to distribute South Korea’s Stronghold electric roasters across Canada, adding the S2, S7, S8 and S9 models to its portfolio. The company, which already supplies roughly 4,000 cafés, roasters, hotels and retailers...
Tekmetric Launches Digital Ads and Tekmetric Phones
Tekmetric announced at its Tektonic 2026 conference the launch of two new services: Tekmetric Digital Ads, a self‑serve platform that boosts auto‑repair shops’ visibility on Google Maps and Yelp, and Tekmetric Phones, an integrated calling solution that surfaces customer history, vehicle...
AutoRaptor Launches AI Voice Agent
AutoRaptor, a CRM provider for independent auto dealerships, unveiled its AI Voice Agent, a fully automated conversational system that answers inbound calls, qualifies prospects, captures lead details, and schedules appointments. The agent instantly identifies caller intent, routes queries, and logs...
Free Custom Video Ads Skyrocket Cold Outreach Responses
A 19-year-old freelancer scraped 5,000 Shopify stores from his bedroom. No degree. No portfolio. No LinkedIn with 10k followers. Just a spreadsheet, Apollo for contacts, and one weird idea that he tested on a loaf of bread Bakers don't hand out menus. They...
Turn Your Booking Form Into a Qualification Funnel
Founders: Your booking form is your first qualification filter: Ask on Calendly/Chili Piper: - Team size: 'How many support agents?' - Current state: 'Using AI automation?' - Prioritization: 'Actively looking / Exploring / Have solution' - Budget signal: 'Funding stage?' Don't fear friction. B2B buyers expect...
Rent the Runway Turns to Marketplace, Other Sideline Businesses to Stoke Revenue
Rent the Runway is diversifying beyond rentals by offering dry‑cleaning services to hotels, expanding its advertising arm, and launching an online marketplace in March. Revenue rose 7.7% year‑over‑year to about $330 million, while gross margin slipped, yet the company posted a...
OpenAI Credits Microsoft, Seeks New Partnerships
Microsoft was "foundational" to OpenAI's success, but the ChatGPT maker is exploring new partnerships. https://t.co/jLgwCoUClp
ALM Corp Unveils AI Tool Audit Framework to Trim Tool Sprawl by 40% and Safeguard Sales Pipelines
ALM Corp has released an AI Tool Audit Framework that guides sales and RevOps teams in cutting AI tool sprawl by as much as 40% while protecting pipeline performance. The methodology shifts focus from inventory to measurable business impact, offering...
Canton Fair Expands to 1.55 M Sqm, Showcases Advanced Manufacturing to 210K Global Buyers
The 139th China Import and Export Fair opened in Guangzhou on April 15, covering 1.55 million square meters, 75,700 booths and more than 32,000 enterprises. Over 60% of exhibitors are using AI, 5G and industrial‑internet tools, while 210,000 overseas buyers pre‑registered...
Airbnb Launches Airport Pickup Service in 125 Cities with Welcome Pickups
Airbnb announced a partnership with UK‑based Welcome Pickups to roll out airport pickup services in 125 cities across Asia, Europe and Latin America. The new offering is embedded in the Airbnb app, carries preset pricing and keeps the transaction within...
Atomic-6 Unveils ODC.space Marketplace to Offer Orbital Data Centers for AI
Georgia‑based Atomic-6 has launched ODC.space, a marketplace that lets AI developers, software providers and government agencies order orbital data‑center capacity without building their own satellites. The service targets delivery of turnkey, low‑Earth‑orbit compute nodes by 2029, aiming to sidestep terrestrial...
Demandbase AI Now Available for Modern GTM Teams
Demandbase unveiled Demandbase AI at its April 14 conference, positioning it as the first AI‑first platform built for modern go‑to‑market (GTM) teams. The solution leverages proprietary Context Intelligence to filter noisy signals and align account data with pipeline objectives. New...
Eurofins Scientific to Sell MET Labs to UL Solutions for $627 M
Eurofins Scientific announced the sale of its Electrical & Electronic Testing business, MET Labs, to UL Solutions for an enterprise value of €575 million (about $627 million). The cash‑free, debt‑free deal, slated to close by year‑end 2026, trims Eurofins’ B2B offerings and...
Cut Budget, Boost Pipeline: Focus High-Intent Yields 119% Target
Budget cut 20%. Pipeline still exceeded target. What we did: • stopped funding low-impact campaigns • reallocated to high-intent • refreshed top content instead of adding more Results: • MQLs at 72% • pipeline at 119% Less volume. More revenue. https://t.co/zwh1WOxnj5