Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Fever-Tree Appoints GHF as Exclusive London on Trade Partner
Fever‑Tree, the UK’s leading premium mixer brand, has named GHF its exclusive on‑trade partner for London. The deal embeds GHF as a dedicated resource within Fever‑Tree’s UK commercial structure, reporting to the central team. GHF will drive distribution, account management and in‑venue execution across the capital. The move aims to deepen Fever‑Tree’s market leadership in one of the world’s most influential drinks markets.
Ship AI Pages Now, Iterate Later—Don’t Overplan
Nobody gives a damn that your page is AI-generated. This AI-generated page converts enterprise leads for our Single Brain unified intelligence. When demand is there, it's important to just ship it. You can optimize as you go. Don't fall into the trap of overplanning....
UJET Launches Google Cloud CCaaS by UJET
UJET announced the launch of Google Cloud CCaaS by UJET, a managed service that delivers Google Cloud’s AI‑driven contact‑center platform to small‑to‑medium businesses and mid‑market firms through AVANT’s Technology Solutions Distributor channel. The offering bundles the Gemini Enterprise for CX...
OBIC Elevates Michael Hoffmaster to Chief Growth Officer to Drive Global Expansion
OBIC announced the promotion of Michael Hoffmaster from Vice President of Business Development to the newly created Chief Growth Officer role. Hoffmaster will now lead the company's global expansion and the growth of its installer network, signaling a strategic shift...
Otis Takes Majority Stake in WeMaintain to Accelerate AI‑Driven Building Services
Otis Worldwide Corp. announced it has acquired a majority stake in WeMaintain, the AI‑enabled service platform for elevators and escalators. The deal positions Otis to embed WeMaintain’s IoT and AI tools across its 2.5 million global service units, signaling a deeper...
Dynata Hires Veteran Richard Henderson as CRO to Accelerate Global B2B Revenue
Dynata announced the appointment of Richard Henderson as chief revenue officer, tasking him with overseeing global sales, marketing and operations. The veteran executive brings more than 25 years of experience in data‑centric businesses to help the market‑research firm grow its...
SignAgent Launches New Marketplace Built for the Signage Industry
SignAgent unveiled its Marketplace, a cloud‑based professional network that unites facility owners, wayfinding designers, and sign fabricators within a single digital environment. The new module embeds a vetted directory, live project syncing and standardized sign data, eliminating the industry’s historic...
18 Growth Marketing Channels That Actually Work in 2026
The 2026 growth marketing playbook highlights 18 channels, with agentic AI emerging as the most transformative. Marketers must address infrastructure gaps in identity resolution, attribution, and unified behavioral data to unlock AI agents’ potential. Internal AI‑powered tools, account‑based outbound, and...
Notch A Credit Union Win for Payroc
Payroc LLC announced a new partnership with Jeanne D’Arc Credit Union, extending its payment‑processing platform to the credit union’s more than 100,000 members. The Tinley Park‑based firm will provide point‑of‑sale systems, online payment gateways, electronic invoicing and related services to the...
Turn AI Into Structured, Actionable Homepage Copy
Most AI homepage copy is just expensive filler. Looks good, says nothing. Tomorrow (Tue Apr 14 @ 10am PT) I’ll show how I use AI the opposite way, to turn positioning into a homepage that has flow, makes sense fast, and...
Bain Survey Shows 42% of B2B Firms Miss Revenue Targets as AI and Geopolitics Disrupt Growth
Bain & Company's 2026 B2B Growth Agenda survey reveals that 42% of surveyed firms fell short of their 2025 revenue targets, up from 32% in 2024. Executives cite volatile markets, uneven AI adoption, and unclear value propositions as the primary...
Kafuwell Expands Low‑cost Channel Partnership for Power‑tool Dealers and Hardware Retailers
Kafuwell, the 26‑year‑old power‑tool maker, announced an expanded authorized partnership program that lets dealers and big‑box hardware stores order as little as one mixed carton and enjoy wholesale prices more than 30% below mainstream brands. The tiered system starts at...
Brown & Brown’s $9.8 B Accession Deal Accelerates a 700‑Deal M&A Run
Brown & Brown, Inc. closed a $9.83 billion Accession acquisition in August 2025 and completed 43 deals that year, adding $1.8 billion of revenue and bringing its total deal count to 717 since 1993. The insurer’s aggressive buying spree fuels top‑line growth...
CloudClevr Revives M&A Strategy to Accelerate Growth After Integration
CloudClevr announced it is re‑entering the mergers and acquisitions market as it exits FY26, leveraging a newly integrated operating model to drive organic and deal‑driven growth. Backed by Rigby Technology Investments and NatWest, the UK‑based managed service provider aims to...
Alphabet Expands TPU Partnership with Anthropic, Adding 3.5 GW of Custom AI Chips
Alphabet and Broadcom have extended their Tensor Processing Unit (TPU) agreement, giving Anthropic access to an additional 3.5 gigawatts of custom AI chips starting in 2027. The move follows a $21 billion TPU order for 2024 and underscores Alphabet's push to...
Wavelength Appoints Matt Kline as Chief Growth Officer Amid LA Campus Expansion
Wavelength announced the hiring of Matt Kline as Chief Growth Officer as it opens a new 10,000‑square‑foot campus in Los Angeles. The move pairs a seasoned brand‑commerce executive with a physical hub designed to accelerate the studio’s branded‑entertainment projects across...
US: Former Mushroom Kit Specialist Celebrates Expansion
Back to the Roots announced a Spring 2026 expansion with Target, extending its organic gardening line across more than 1,800 Target stores and online. The partnership, now in its ninth year, has grown from a single mushroom kit to a full...
Visa’s Neat Deal and Other Digital Transactions News Briefs From 4/13/26
Visa has teamed with insurance‑tech firm Neat to let European cardholders file digital claims, expanding its value‑added services. Repay Holdings defended its $372 million purchase of Kubra Data Transfer after investor Veradace Partners called the deal misguided. Klarna announced support for...
10 Cases for 5G Uplink Monetization
The author revisits the long‑standing promise of 5G uplink revenue and argues that, despite a flood of whitepapers, real‑world monetization remains scarce. He outlines ten concrete use‑cases—ranging from edge AI data ingestion to private‑network slicing—that can finally turn uplink capacity...
Be Top‑of‑Mind: Buyers Choose the First Idea
Your buyer’s brain is lazy. That’s why your positioning can’t be. Have you lost work to someone you’re objectively better than? It stings. Maybe you found out later. Maybe you just suspected. The thinking was shallower, the track record thinner—but they got...
How to Speak to Executives
Colleen Francis warns salespeople that a common coaching mistake is speaking the wrong language to executives. Executives care about results, ROI, and peer benchmarks, not feature‑by‑feature explanations. By swapping technical details for quantified customer outcomes—such as a 12% revenue lift...
The SB Podcast: Why Distribution Needs a Shake-Up
Eoin Bara, founder of Tipple, argues that spirits brands must generate demand before chasing distribution. After burning out selling his own Mór Irish Gin, he created Tipple, a digital platform that lets brands sell directly to consumers and businesses while...
5 Key Insights From the 2026 Campaign Optimization Series (#COSeries)
Demand Gen Report’s 2026 Campaign Optimization Series gathered leaders from Demandbase, NetLine and Docket to dissect how B2B buying has moved far upstream. The webinars revealed that 83% of buyers define their requirements before ever speaking to a salesperson, forcing...
Kornit Digital Brings Global Apparel Leaders Together to Accelerate the Move Towards On-Demand Production
Kornit Digital gathered more than 500 leaders from the global apparel ecosystem at Konnections 2026 in Hollywood, Florida. The three‑day event highlighted the industry’s shift toward real‑time, on‑demand manufacturing and featured the debut of Atlas MATRIX, a platform that prints...
ElevenLabs to Hire 120 New Sales Reps, Doubling Team Amid $500M Funding
ElevenLabs, the AI voice‑cloning startup valued at $11 billion, announced it will add 120 sales employees this year, effectively doubling its sales force. Vice‑president of sales Carles Reina says candidates must be ready for “a huge amount of hours” and aggressive...
TSplus and Centerm Announce Strategic Partnership to Deliver Integrated Solutions in China
TSplus, a French remote‑access and cybersecurity firm, met with Chinese hardware leader Centerm in Fuzhou to cement a strategic partnership aimed at delivering integrated thin‑client solutions for the China market. The collaboration will embed TSplus software directly into Centerm’s Linux...
Sales and Marketing Alignment: The Complete Guide for 2026
A persistent gap between sales and marketing is costing firms up to $1 trillion in lost productivity each year, according to Harvard Business Review. While 82% of leaders say their teams are aligned, 65% of frontline reps disagree, revealing a deep...
Freely Opens New Revenue Stream for CTV OS Partners with Spotlight Channels
Freely, the free‑to‑air TV guide owned by BBC, ITV, Channel 4 and 5, will roll out "Spotlight Channels" later this year, allocating channel 31 and channels 90‑99 to CTV operating‑system partners. V, the company behind the VIDAA OS used on Hisense smart TVs, is...
The #1 Sales Mistake That Destroys Your Deals Every Time
Mark Hunter warns that the most common sales error is leading conversations with the product instead of the prospect’s problem. He advises salespeople to open calls with targeted questions that surface the buyer’s pain points, then tailor relevance before any...
Founders Must Codify Early Sales Before Handing Off
Most founders who close the first deals never write any of it down. Amanda Zhu did. As co-founder and COO of https://t.co/89V4UujZHN, she personally closed $7M in enterprise deals. Then she built a playbook from everything she learned before handing sales...
Turn Top UGC Ads Into Partnerships, Cut CPA 19%
Many operators have a best-performing UGC ad, and they've never run it as a Partnership Ad… …that's on average a 19% CPA reduction sitting in your ad library untouched. Even after you optimized the hook, the format, the creative. Run this test, and...
Five9 Research Shows Human‑Centric AI and Smarter Service Design Crucial for Sales Success
Five9 released two fresh research studies that find 40% of shoppers abandon a brand after a single poor interaction. The reports argue that sales and CX teams must pair AI efficiency with genuine human empathy to win in the experience...
Show Only Buyer‑Problem Features, Not Every Demo Detail
Your product team's demo training is sabotaging you. They mean well. But they want you to show EVERY feature. Your job is the opposite. Only show features that solve problems your buyer expressed. Leave off the rest. The product team builds awareness. You build deals. Different jobs.
Make Your LinkedIn Profile a Global Showroom
Turning Your LinkedIn Profile Into a Shop Window to the World https://t.co/FZ0N14g3ZC via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement #MarketingStrategy #MarketingSuccess #RevOps #MarketingTips https://t.co/FcNOhJdGsW
Tesla Launches Cybercab Robotaxi Service in Tokyo, Set for Dec 2024 Debut
Tesla announced that its fully autonomous Cybercab robotaxi service will begin operating in Tokyo and Yokohama in December 2024. The rollout, backed by SoftBank and JR East, promises fares up to 70% lower than traditional taxis and will expand to...
Build B2B Sites for Buyers, Not Your Company
Most B2B websites are built for the company, not the buyer. So you get: feature-heavy hero one “Get a demo” CTA long forms unclear paths High-converting sites do the opposite: lead with pain segment by persona match CTAs to intent Every element should move a decision. https://t.co/BtZGpQFUOw
OpenAI Sets Sights on $100 Billion Advertising Market by 2030, Unveils Cybersecurity Model
OpenAI announced plans to pursue a $100 billion advertising empire by 2030 and will pilot a new cybersecurity framework for its ad‑tech services. The move positions the AI firm as a potential rival to established programmatic platforms and raises security questions...
Amneal Projects $3.1B 2026 Revenue, Leverages Pfizer GLP‑1 Manufacturing Deal
Amneal Pharmaceuticals guided 2026 revenue to $3.05‑$3.10 billion and highlighted a manufacturing partnership with Pfizer’s Metsera unit for GLP‑1 therapies. The plan leans on a diversified portfolio, accelerated affordable‑medicine launches, and a shift toward higher‑value injectables, while specialty sales face flat...
Trust-Led Growth Dominates 2026, but Teams Stay Manual
Heads up, CROs & GTM Leaders: “Trust-Led Growth” is the battle cry for 2026. But most of you are still trying to manual your way through it by @Timothy_Hughes https://t.co/rl93jz7QM6 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement
SoundHound AI Teams with Associated Carrier Group to Deploy Agentic AI for Tier‑2/3 Telecoms
SoundHound AI has signed a partnership with Associated Carrier Group (ACG) to bring its agentic AI platform to Tier‑2 and Tier‑3 telecom operators. The deal gives smaller carriers access to autonomous AI agents that can resolve customer issues end‑to‑end, a...
Nut‑Free Pesto Startup Besto Scales to 60 Stores, Targeting Allergy‑Sensitive Consumers
Kaureen Randhawa launched Besto, a fresh, nut‑free pesto, and within a year the brand secured placement in about 60 stores across 17 states. The startup’s emphasis on perishable, ingredient‑transparent products aims to capture allergy‑sensitive shoppers and health‑focused consumers.
Cyberhill Partners Secures $11 Million From Baleon Capital to Scale Enterprise AI Factory
Cyberhill Partners announced it has closed a strategic investment of up to $11 million from Baleon Capital to accelerate its Enterprise AI Factory platform. The funding will fund go‑to‑market expansion, engineering hires, and the rollout of pre‑built AI solutions for Fortune 500...
Innowise Joins FT1000, Highlighting Rapid European SaaS Growth
Innowise has been added to the Financial Times FT1000 list of Europe’s fastest‑growing companies, reflecting strong multi‑year revenue expansion. The ranking, compiled with Statista, signals the firm’s rising influence in the continent’s SaaS and digital transformation space.
Five9 Names Jay Lee Chief Marketing and Growth Officer to Drive AI‑Powered B2B Demand
Five9 announced the appointment of Jay Lee as its first Chief Marketing and Growth Officer, tasking him with unifying marketing, data and revenue functions to boost AI‑driven customer experience. The move signals a strategic push to scale B2B demand generation...
IA Outperforms BAU in $100k A/B Test
A/B test results against BAU vs IA test All creative / setup the exact same about $100k in spend so far IA is the top result - very curious if these will continue to hold. https://t.co/BBA731MpGN
The Unstructured Data Revolution in CRM – Interview with David Roberts of SugarCRM
In a recent Punk CX interview, SugarCRM CEO David Roberts argues that today’s CRM platforms function more as management dashboards than true seller tools. He predicts AI will ingest unstructured data—emails, calls, texts—to deliver real‑time contextual guidance, eliminating manual data entry....
2X Names Emily Atkinson Chief Client Officer to Operationalize Its Unified GTM Engine
2X announced Emily Atkinson as its new Chief Client Officer, a role created to unify the company’s go‑to‑market (GTM) engine across strategy, execution, technology, and AI. Atkinson will oversee the global client organization, aiming to close the execution gap that...
CDP Market Projected to Top $9.7 B by 2026, Fueling Sales Ops Innovation
Markets & Markets estimates the global customer data platform (CDP) market will grow from roughly $9.7 billion in 2023 to a substantially larger size by 2026. The forecast underscores how unified first‑party data is becoming a cornerstone for sales, revenue operations,...
Reddit AI Visibility Webinar Claims 2,000% Search Lift and Six‑Figure Deals
Search Engine Journal will host a May 5 webinar that outlines a five‑stage Reddit community framework promising up to a 2,000% increase in AI‑search visibility within 90 days and the potential to close six‑figure enterprise contracts. The session is led by...
Visa Teams with OwlTing to Offer USDC Payments via Visa Direct for Debit Cards
Visa announced a partnership with OwlTing Group that lets U.S. debit‑card holders purchase USDC directly through Visa Direct. The integration removes the need for separate crypto exchanges, positioning Visa as a key on‑ramp for stablecoins and potentially boosting transaction‑fee revenue.