🎯Today's B2B Growth Pulse
Updated 10m agoWhat's happening: B2B leaders must build a cross‑functional GTM skill stack to close capability gaps
The Forrester blog warns that the emerging GTM singularity is widening capability gaps for B2B leaders, who now need a cross‑functional skill stack to run a connected revenue engine. Traditional functional silos no longer suffice; leaders must align marketing, sales, product and customer success, modernize buyer‑led processes, and leverage AI‑driven insights. Closing this gap requires new certifications and integrated talent development.
Also developing:
- •Tech CEOs risk stalled deals by assuming product value is self‑evident
- •Infobip unveils AgentOS to orchestrate autonomous AI‑driven customer journeys
- •Forrester predicts B2B firms could lose over $10B from ungoverned generative AI use
By the numbers: KNAV acquires majority stake in UAE accounting firm Affiniax
News•Feb 19, 2026
SalientMG, Hivekind AI Team Up to Drive Pipeline for Startups
SalientMG announced a strategic partnership with Hivekind AI to combine its B2B go‑to‑market (GTM) advisory services with Hivekind’s pre‑pipeline decision engine. The joint offering promises startups a unified system that aligns ideal customer profile (ICP) definition, account prioritization, and buyer‑group coordination while delivering predictable, sales‑ready pipelines. By merging SalientMG’s positioning and demand‑generation expertise with Hivekind’s real‑time execution engine, founders can pursue short‑term revenue goals without sacrificing long‑term brand growth. The collaboration targets early and growth‑stage SaaS companies facing static GTM strategies and pipeline inefficiencies.
By Demand Gen Report
News•Feb 19, 2026
Best Intent Data Providers for B2B Teams in 2026
In 2026 the leading B2B intent data strategy has shifted from monolithic platforms to a modular stack that combines first‑party web signals with specialized third‑party providers. HubSpot’s real‑time visitor intelligence paired with Clay’s data‑orchestration forms the core, while G2, Common...
By RevPartners (RevOps)
News•Feb 19, 2026
Deloitte: Digitally Mature B2B Suppliers Post Faster Sales Growth
Deloitte’s latest study of 530 U.S. B2B buyers and 530 suppliers shows that digitally mature sellers outpace peers, delivering 6.1% average revenue growth versus 2.9% for low‑maturity firms. High‑maturity suppliers exceed annual sales targets by more than twice the margin...
By Digital Commerce 360
Social•Feb 19, 2026
Coopetition: Partner with Rivals to Grow the Pie
Helping competitors sounds wrong. Many businesses guard every move, yet rivals who share leads, split costs, and collaborate often win more deals. Coopetition drives shared R&D, opens new markets, and creates referrals when demand spikes. You keep your edge while growing the pie. Who...
By Ask Dr. Brown
Social•Feb 19, 2026
Simplify Offer, Get Free 10k Leads, 5x Demos
These 3 changes to our cold email copy 5x’d demos booked last week. OLD VERSION: Subj: $18 per lead is a lot Body: You’re paying ~$18 per lead or more on Meta right now. And, some more if they don’t convert for the first...
By Adam Robinson
News•Feb 19, 2026
Cold Email Statistics You Need to Know in 2026
Cold email continues to deliver the highest ROI among outbound channels, but success hinges on meeting 2026 benchmarks. Average reply rates sit between 3% and 5%, while top performers achieve 10% or higher. Personalization can lift replies by up to...
By SalesHandy
Social•Feb 19, 2026
Build a Lead Engine Beyond Social Media Dependence
The 2 long-term investments I'd be making if I sell services to ensure I build something sturdy, especially given the current moment: 1. Building a business that isn't reliant on social media (or even SEO/AEO) for lead-gen. Yes, some business models depend...
By Jay Acunzo
Social•Feb 19, 2026
Focus on 4 Metrics, Not 50, to Drive Profit
You’re deluding yourself into thinking you’re organized by staring at a dashboard with 50 metrics... … and somehow, you're completely missing the only 4 that actually matter: MER (Marketing Efficiency Ratio): This is your early-warning alarm. If MER dips 10-15% below target, something's leaking....
By Kody Nordquist
News•Feb 19, 2026
Watch NetLine’s Josh Baez The Hidden Moments of the Buying Journey Webinar on Demand Now
NetLine’s senior demand manager Josh Baez hosted a webinar titled “The Hidden Moments of the Buying Journey,” revealing why traditional linear funnels are obsolete. He explained how privacy regulations have crippled identifier‑based tracking, forcing marketers to shift toward proactive, programmatic...
By Demand Gen Report
Blog•Feb 19, 2026
Building AI Sales Reps: How ShowMe Orchestrates Voice, Video, and Multi-Agent Workflows to Close Deals
ShowMe, an AI‑native startup founded in April 2025, has built a multi‑agent platform that lets digital sales reps conduct live voice calls, video demos, and multi‑day follow‑ups. The system splits a single sales conversation into specialized sub‑agents—conversation, evaluator, and creator—coordinated...
By Product Talk
Social•Feb 19, 2026
Urgent Buyers, Internal Use Prove True Product‑Market Fit
My top 7 takeaways from my chat with Adam Markowitz who built Drata from from zero to $100M ARR in 4 years (8,000+ customers): 1. Product-market fit shows in buyer urgency, not just signups. Adam's edtech startup took years to close the...
By Omer Khan
News•Feb 19, 2026
Why Some Companies Grow Rapidly While Others Stall
A global survey of over 500 senior revenue leaders shows that while 72 % of companies grew year‑over‑year, only 29 % achieved rapid, double‑digit growth. Smaller firms outperformed larger ones, but the key differentiator is functional alignment across marketing, sales, product and...
By Harvard Business Review
Social•Feb 19, 2026
Make Marketing Content Sales‑Ready, Not Just Pretty
I was asked how to make sure Sales will actually use Marketing content. Here is the short answer I gave. Stop reviewing content by Marketing standards and view it from the perspective of someone trying to sell you product or service. Before anything...
By A. Lee Judge
News•Feb 19, 2026
ProEnergy Supply, OpenSolar Partner on Distributor Inventory Platform
ProEnergy Supply (PES) has launched an AI‑driven transactional gateway that integrates directly with OpenSolar’s new Shop platform, allowing solar designers to purchase equipment in real time. The solution connects live inventory to distributors’ ERP systems, reaching over 28,000 active solar...
By Solar Power World
Podcast•Feb 19, 2026•1h 1m
Product-Market Fit: From Edtech Vitamin to $100M Painkiller
In this episode, Adam Markowitz recounts his transition from a decade‑long edtech venture to building Drata, a compliance automation platform that quickly proved its product‑market fit as a painkiller rather than a vitamin. He explains how rigorous validation—dog‑fooding the product...
By The SaaS Podcast (SaaS Club)
News•Feb 19, 2026
Aurasell Launches AI-Native OS for GTM Workflows
Aurasell announced the launch of the world’s first AI‑native Go‑To‑Market Operating System (GTM OS) that layers intelligent, automated workflows onto any existing CRM such as Salesforce or HubSpot. The platform promises to double productivity and deliver measurable impact within two...
By Demand Gen Report
Podcast•Feb 19, 2026•42 min
Are YouTube's Latest Tools Ready for Businesses
In this episode, host Michael Stelzner talks with YouTube strategist Liron Segev about the platform’s newest AI-driven video creation and targeting tools and how they can be leveraged by businesses. Segev breaks down which content formats—especially short-form and searchable long‑form...
By Social Media Marketing Podcast
News•Feb 19, 2026
ZoomInfo vs UpLead: 2026 Data Comparison
ZoomInfo and UpLead are the two leading B2B data platforms, each catering to different buyer priorities. ZoomInfo boasts the largest U.S. contact database, intent signals, and deep workflow integrations, but its pricing is custom, contract‑based, and credit‑heavy. UpLead offers real‑time...
By Cognism Blog
News•Feb 19, 2026
How to Build a Repeatable Sales Process That Works
Many organizations invest heavily in building repeatable sales processes, yet adoption often stalls as teams revert to old habits. Research shows that 95% of high‑performing teams stick to a defined process, but only when it is simple, customer‑focused, and seamlessly...
By The Brooks Group
Podcast•Feb 19, 2026•25 min
£20m Revenue, Exit To Dentsu with Nick Hague
In this episode, host Tom Hunt talks with B2B growth expert Nick Hague about scaling a consultancy to £20 million in revenue and the strategic sale to Dentsu. Hague shares how a focus on customer experience, repeatable frameworks, and disciplined cash‑flow...
By Confessions of a B2B Entrepreneur
Social•Feb 19, 2026
Find the Sweet Spot Between Overly Broad and Narrow ICP
One of the Goldilocks problems in B2B startups is defining who you are selling to. On one extreme is the entrepreneur that says "we sell to everyone." That could be every company, every role or both. The challenge is how do...
By Nick Mehta
Podcast•Feb 19, 2026•0 min
Stop Layering AI on Your GTM Stack
In this episode, Emir Atli, co‑founder and CRO of HockeyStack, explains why the traditional, tool‑heavy GTM stack can’t simply have AI bolted on—it must be rebuilt around a unified, AI‑native platform with a single data foundation. He outlines HockeyStack’s evolution...
By The GTM Newsletter
News•Feb 19, 2026
‘Low Hanging Fruit’: Why Regional Audio Is Australia’s Biggest Opportunity For Brand Growth
Commercial Radio & Audio’s CEO Lizzie Young urged advertisers to tap Australia’s regional audio market, citing research that shows a 33% lift in campaign effectiveness. The analysis of the Advertising Council Australia database reveals that regional listeners—9.9 million people, 37% of...
By B&T (Australia)
Social•Feb 19, 2026
Even Solid Funnels Can Yield Low‑quality Leads—Iterate
A test I ran flopped. The funnel was solid, the end outcome solid but the first part brought low quality leads. I swung the pendulum too far in my test and my hypothesis was wrong. Now reviewing the data and...
By Nomiki Petrolla
Social•Feb 19, 2026
AI Agents Personalize Customers, Flag Churn and Upsell
.@pollen_cx is building AI agents that make every customer feel like they’re your first. They surface churn risk and upsell signals, then prepare what to do next — no more scaling headcount just to keep relationships alive. Congrats on the launch...
By YCombinator
News•Feb 19, 2026
#TheMarkAwards 2026: New Partnering for Growth Award
The Mark Awards 2026 has launched a standalone Partnering for Growth Award to spotlight client‑agency collaborations that generate sustained business growth. Independent Agency Search & Selection (IAS) will sponsor the award, with CEO Johanna McDowell emphasizing its alignment with IAS’s focus on...
By MarkLives (South Africa)
Social•Feb 19, 2026
Use Your Product First; Proof Builds Trust and Growth
He refused to sell his product until his team used it themselves first. Then 100 customers signed in 6 weeks. 1,000 in year one. @markowitzadam built @DrataHQ to $100M+ ARR by proving trust with evidence - not promises. https://t.co/MZNP2TLl8H
By Omer Khan
Social•Feb 19, 2026
AI Becomes Core: Budgets Rise, Teams Accelerate In‑House Execution
7 Key Takeaways from Stensul’s 2026 MarTech Outlook Report - https://t.co/58rLpJuLMz "#AI is no longer treated as a side experiment; instead, organizations are increasing martech budgets, investing directly in AI-powered tools, and reshaping teams and workflows to bring more execution...
By Tom Pick
News•Feb 19, 2026
N-Able Inc (NABL) Q4 2025 Earnings Call Transcript
N‑Able reported Q4 2025 revenue of $130 million, a 12% year‑over‑year increase, and ended the year with $540 million in annual recurring revenue, up 12% on a reported basis. Non‑GAAP adjusted EBITDA held steady at a 30% margin, while dollar‑based net revenue retention...
By Motley Fool – Earnings Transcripts
News•Feb 19, 2026
Harmonic Inc (HLIT) Q4 2025 Earnings Call Transcript
Harmonic Inc. reported Q3 2025 revenue of $142.4 million, led by $90.5 million in broadband and $51.9 million in video, with video SaaS reaching a record $16.1 million. Non‑GAAP EPS was $0.12 and free cash flow hit $21 million, while backlog stood at $495 million, 63% slated...
By Motley Fool – Earnings Transcripts
News•Feb 19, 2026
#OnTheRadar: Rapt Restructures in Wake of Account Loss
Rapt Group ended its three‑year partnership with Signal Hill Products, losing roughly R60 million of its R200 million turnover and prompting a restructuring that trims 19 roles across media, strategy, creative and activations. CEO Garreth van Vuuren is moving into an operational, margin‑focused...
By MarkLives (South Africa)
Social•Feb 18, 2026
Agentic AI Redefines B2B Marketing: Lean Teams, Strategic Humans
The future of agentic AI in B2B marketing is finally coming into focus. The B2B marketing org structure has to change, with fewer layers and more shared accountability across a unified data layer. The human role will shift to something more...
By Stephanie Buscemi
News•Feb 18, 2026
TreviPay Leverages AI to Help Businesses Anticipate Buyer Behavior
TreviPay unveiled its AI‑powered Growth Center, a module inside the client portal that flags early signs of buyer dormancy and suggests targeted incentives. In a pilot with a U.S. retailer, the system identified 60 previously inactive buyers who generated $103,946...
By Finovate
Social•Feb 18, 2026
AI Needs Real‑Time Context, Not Just Bigger Models
The AI industry doesn’t have a model problem. It has a supply chain problem. Across the enterprise, we see a consistent pattern: sophisticated models operating in isolation from customer reality — think of it as “Brain in a Jar.” The model can...
By Heidi Bullock
Social•Feb 18, 2026
Fix the Math Before Scaling Your Business
Most businesses struggle for one reason: you ignore the math. If you close 80% of sales calls, you are underpriced. If your LTV to CAC is below 3:1 with humans involved, your model breaks at scale. If you wait more than 60 seconds...
By Ask Dr. Brown
News•Feb 18, 2026
Loman AI Expands POS Partnerships with SpotOn
Loman AI announced a new partnership with SpotOn, extending its voice‑AI phone answering service to another leading restaurant point‑of‑sale platform. The integration lets the AI pull real‑time menu, reservation and inventory data directly from the POS, enabling more natural, accurate...
By Food On Demand
Social•Feb 18, 2026
Stand Out by Thinking Differently, Not Just Being Expert
People don't become known for their expertise They become known for how they *think differently* about their area of expertise Recognition follows a distinct, ownable idea (not volume, not credentials, not even quality of work) If your thinking sounds like everyone else's in...
By Katelyn Bourgoin
Social•Feb 18, 2026
Free Plans Must Prove Value, Not Just Claim It
Supercut is a really good product. That might be the problem. The video messaging market is brutal. Loom is good. Vidyard is good. A dozen others are good. When a market commoditizes, “good” disappears. You don’t win by being slightly better. Supercut’s real differentiator is strong: • It...
By Wes Bush
Blog•Feb 18, 2026
OneKey MLS Taps BPP
OneKey MLS has partnered with Broker Public Portal (BPP) to power its consumer‑search site, Cribio, extending OneKey listings to a broader online audience while preserving broker and seller opt‑out options. The collaboration highlights a focus on MLS data integrity, fair...
By Vendor Alley
Social•Feb 18, 2026
Stop Generic Positioning: Define ICP, Pain, Proof
Many B2B businesses come to me complaining: “We have a great product, but buyers don’t get it.” When I dig in, I often find the same positioning mistakes, and they’re more expensive than you think. Here are 5 common ones: 1. Homepages that say...
By devbasu
Social•Feb 18, 2026
Buyer Enablement Must Be Core, Not Afterthought
When I surveyed last week how marketing teams define their focus in support of sales, here’s how it broke down: • Brand and awareness primarily — 3% • Brand + pipeline generation — 32% • Those + lead-to-opportunity conversion — 7% • All three...
By Matt Heinz
Social•Feb 18, 2026
Zero to $1M ARR: Hunt Whales, Share Journey,
I’ve bootstrapped $0 to $1M ARR three times. If I had to start over with no money and no personal brand, this is exactly how I’d hit $1M ARR in under 12 months: 1. Hunt whales in their natural habitat. Alina Vandenberghe...
By Adam Robinson
Social•Feb 18, 2026
One Simple Tactic to Boost Engagement From 25 Strategies
288 pages. 17 chapters. 25+ proven tactics. 1 easy way to increase engagement and response.
By Nancy Harhut
Social•Feb 18, 2026
Turn Organic Content Into High‑Performing Ads
If you want to make better ads internally. Start creating organic content. From what we've seen with a wide range of testing is that some of top spending ads at the moment are really good pieces of organic content. Not a guarantee but...
By Kody Nordquist
Social•Feb 18, 2026
Two Red Flags? Move On From That Prospect
Founders: Prospect disqualification criteria: 🚩 Pain described in general terms only 🚩 Complex approval chain with no champion 🚩 First-time category purchase 🚩 'Someday' implementation timeframe 🚩 'We don't share that information' on budget If you see two flags, focus elsewhere.
By Pete Kazanjy
Social•Feb 18, 2026
Growth Hack 2026: Let AI Agents Recommend You
the best growth hack in 2026 will be to build something so good that AI agents recommend it to users Not word of mouth… word of agent
By Andrew Chen
Social•Feb 18, 2026
Two Red Flags Mean It's Not a Real Prospect
Founders: Sales discovery qualification checklist: 🚩 Can't quantify problem cost 🚩 Unclear who signs the contract 🚩 No budget history for similar tools 🚩 No compelling event driving action 🚩 Refuses to discuss investment level Two red flags means they're not a real prospect.
By Pete Kazanjy
Social•Feb 18, 2026
Automated Outreach Drives Growth without Any Ads
The last 25min on Podscan have been pretty exciting :D I have fully automated my customer discovery and outreach process. It's picking up quite a bit. And that's with 0 ads. I'll open that faucet soon, too. https://t.co/BY5051Wnm8
By Arvid Kahl
Social•Feb 18, 2026
Spot Red Flags in Discovery Calls, Move On
Founders: Discovery call warning signs: 🚩 Vague answers about current challenges 🚩 'Need to talk to my boss' responses 🚩 No current spend on similar solutions 🚩 'No rush' timeline signals 🚩 Deflects all pricing questions Seeing 2+ flags? Move on to better opportunities.
By Pete Kazanjy
Social•Feb 18, 2026
Never Plan Promos Blindly—Track Competitors Constantly
Planning promos based on internal calendars, with 0 insight into what competitors are doing that week is an easy death sentence. To protect margins, you need to be monitoring competitor activity like a hawk. For that, you need a system. Here’s what...
By Kody Nordquist