Today's B2B Growth Pulse
Keysight Technologies rides AI wave, revenue jumps 31% to $1.71B
Keysight Technologies reported a 31% revenue surge to $1.71 billion and earnings up 69% to $2.87 per share, driven by AI‑focused design and test solutions for chip leaders. Mutual funds added over $1 billion of Keysight stock as the company approaches an all‑time high.
Also developing:
By the numbers: Redo raises $81M in Series B
The Demand Engine: Why B2B Awareness Is About Relevance, Not Reach
B2B awareness is shifting from sheer reach to relevance, driven by AI-generated answer engines, creator credibility, and transparent content practices. In early 2025, AI overviews accounted for 13.14% of U.S. desktop Google searches, making them the new first impression for many buyers. Marketers must adopt Answer Engine Optimization, partner with trusted practitioners, and disclose AI or sponsorship use to maintain authority. Companies like HubSpot and Salesforce illustrate how openness and community‑driven content outperform traditional impression‑heavy tactics.
HPE Unifies Juniper Partner Program, Expands Channel-Only Cloud and AI Offers
Hewlett Packard Enterprise will merge its partner program with Juniper Networks’ under the HPE Partner Ready Vantage brand on Nov. 1, 2026, creating a single tier, competency and compensation structure. The unified model groups partners into build, sell and service tracks, adds...
Separate New and Expansion CAC for Accurate SaaS Metrics
Most SaaS companies get CAC wrong. They mix new + expansion, skip allocation, and end up with misleading CAC, LTV, and payback. Here’s how to properly allocate CAC between new & existing customers (and fix your GTM metrics): https://t.co/Bh3WBvpA5o #SaaS #SaaSMetrics https://t.co/K0i005Debq
Your Prospect Has Already Decided Before Your Sales Process Even Begins. Here’s How to Influence What Shapes Their Decision.
B2B buyers are now forming vendor preferences before any sales outreach, with more than 40% selecting a preferred supplier early in the research phase. Prospects typically review around 13 pieces of content, and 72% begin this process online, relying on...
RevOps Roundup: Week 24, 2026
This week’s RevOps Roundup aggregates fresh thought leadership across blogs, podcasts and webinars that examine how revenue teams can avoid metric traps, embed trust in AI‑driven processes, and modernize compensation and reporting. Revsure warns that Goodhart’s Law can turn a...
CRM Data Capture: How GTM Teams Fix Incomplete Records
The guide explains that CRM data capture separates a pipeline‑driving system from one riddled with missing emails, stale titles and vague activity. It distinguishes active (manual) and passive (automated) capture, urging a hybrid model that automates high‑volume fields while letting...
Plat4orm and Edge Marketing Partner to Help Organizations Strengthen Visibility and Credibility in AI-Driven Search Environments
Plat4orm and Edge Marketing announced a strategic partnership to launch the Trusted Answer Growth System™, a framework that unifies communications, earned media, content strategy, answer‑engine optimization, and demand generation. The system aims to help regulated‑industry firms become the “trusted answer”...
MNTN Brings Advanced Data Attribution to CTV with First of Its Kind HubSpot Integration
MNTN announced a native integration that feeds Connected TV (CTV) performance data into HubSpot’s CRM, allowing B2B advertisers to link TV exposure to individual contacts. The move makes MNTN the first CTV platform to push ad activity back into HubSpot,...
OpenAI Deploys $150 Million to Build Partner Network, Targeting 300,000 AI Consultants
OpenAI unveiled the OpenAI Partner Network, a three‑tier channel program backed by $150 million in upfront funding. The initiative will train 300,000 certified consultants by the end of 2026 and opens a new go‑to‑market path for SaaS solution providers seeking to...
6 Best Lead Capture Software I'd Recommend in 2026
The lead‑capture software market surged to $2.89 billion in 2025, reflecting rapid adoption across B2B and event‑driven sales teams. A G2‑based analysis identified six top solutions for 2026: ZoomInfo Sales, Apollo.io, Seamless, Popl, Blinq and Typeform. Each tool excels in a...
AI ‘Cognitive Bottleneck’ in the Channel Sparks 1KE Launch
After 25 years in the channel, Michael Chanter launched 1KE, an AI‑driven presales autopilot designed to eliminate the technical solutioning bottleneck that slows complex sales. The platform promises up to 90% reduction in manual solution work, ten‑fold faster proposal generation,...
How ONDC Plans To Digitise B2B Procurement For Kirana Stores Through DigiDukaan
India’s kirana stores, which account for roughly 75 % of FMCG sales, still rely on manual ordering and fragmented supply chains. To modernise B2B procurement, the Open Network for Digital Commerce (ONDC) and DPIIT launched DigiDukaan, an open‑network platform that connects...
OpenAI Unveils Partner Program, $150M Investment; Channel Chief Sees ‘Massive Opportunity’ Ahead
OpenAI announced the OpenAI Partner Network, its first channel partner program, backed by a $150 million investment. The three‑tier program, with specializations such as Codex, aims to certify 300,000 consultants by the end of 2026. It includes a Forward Deployed Experts...
Your Sales Funnel Is an Architectural Disaster, And How to Change This
The article argues that the traditional linear sales funnel is a structural flaw that hampers B2B revenue growth. It explains how AI‑powered tools merely amplify existing process gaps, turning chaotic handoffs into faster failures. To succeed, companies must replace the...
He Went From $300,000 in Debt to Running a $1 Million Business. Now This Founder Is Taking His Model to...
Australian entrepreneur Brandon Willington, who cleared more than $300,000 in debt to build Where U? into a seven‑figure education business, announced a U.S. expansion. The company now teaches founders how to design and run their own lead‑generation systems rather than outsourcing...
How Gen AI Is Disrupting B2B Buying Decisions
Generative AI is reshaping B2B buying by becoming the primary discovery and evaluation tool, eclipsing traditional sales and marketing channels. In healthcare, OpenEvidence now serves over 20 million physician queries per month, a sevenfold increase, while IDC forecasts 62% of B2B...
Leaseweb Launches New Partner Program Amid Fresh Channel Investment
Leaseweb has introduced a new UK channel partner program designed to support MSPs, cloud providers and infrastructure partners amid rising demand for hybrid‑cloud solutions. The three‑tier model—reseller, referral and solution‑partner—offers commercial flexibility and expanded technical and pre‑sales assistance. Partners also...
Virgin Voyages Launches New Groups Programme
Virgin Voyages has rolled out a unified groups programme under its ‘Brilliant for You’ trade commitment, streamlining the booking process for travel agents known as First Mates. The new system allows agents to hold up to 75 cabins without a...
Searchlight Cyber Appoints Paul Ciesielski as Chief Revenue Officer
Searchlight Cyber announced the appointment of Paul Ciesielski as its new Chief Revenue Officer. Ciesielski brings more than two decades of experience leading sales teams at cybersecurity firms such as Bugcrowd, TRUEFORT, and ReversingLabs. His mandate is to shape a...
impact.com Unveils AI and Creator Commerce Innovations at iPX, Expanding the Infrastructure for Performance-Driven Partnerships
impact.com announced a suite of AI‑driven tools at its iPX event, including the Ask Impact V2 conversational assistant, autonomous partnership agents, and creator‑focused Storefronts. The new features aim to unify discovery, conversion, measurement, and payouts within a single platform, reducing...
Start Hybrid Retainer, Then Switch to Outcome
Bill for a standard retainer + outcomes. Hybrid to start off with stable cash flows and then once you’ve feel like you’ve nailed the offer, go all in on outcomes based pricing.
HubSpot’s Next Chapter: Democratizing AI for SMBs
Had one of my most high-stakes speaking engagements of the year today. I was up until 4am last night working on the presentation. The audience? 9,000+ HubSpotters all over the world. One of the slides I shared talks about the 3 chapters of...
How to Optimize Your Sales Funnel and Win More Deals
The article argues that most sales‑funnel leaks stem from skill gaps rather than insufficient pipeline volume. It highlights the costly mid‑funnel stall where deals linger after a demo, and positions consistent, stage‑specific coaching—especially AI‑driven coaching—as the primary lever to boost...
Product-Market Fit, Teach to Sell, and Predictable Income with Dan Rochon
Dan Rochon argues that inconsistent revenue isn’t fixed by more calls or scripts but by a teach‑to‑sell system that helps prospects understand their problem and the solution’s value. He built the CPI Community from an internal training program for his...
AI Agents Amplify Human Edge, Driving 100x Sales
I generate $1M+ pipeline every month - alone, zero SDRs, zero marketing budget. AI agents aren't digital labor; they're leverage. Here's how I use them to become a 100x seller: Comment "PLAYBOOK" and I’ll send you the swan autonomous playbook (make...
Workweek Built a Platform to Show What B2B Creator Trust Is Actually Worth
Workweek unveiled its Partner Platform, a B2B advertising product that links newsletter sponsorships directly to CRM‑level attribution, after an 18‑month beta. The platform showed a campaign that appeared to deliver only 0.03× ROI on clicks actually generated an 8× return...
Celebrating Campaign Failures: Lessons From the B2B Graveyard
We all have a graveyard, and most of us would rather not give tours. And, we all know that everywhere here on LinkedIn tends to be a highlight reel of award wins, record quarters, and the campaign that somehow smashed...
Pam Didner Shows How to Build A GTM Plan Executives Can Actually Approve: Lesson Learned Ar B2BMX
At B2BMX 2026, Pam Didner warned that most go‑to‑market (GTM) failures stem from misaligned product, sales and marketing strategies rather than weak products. She urged marketers to pause before building decks, first defining what GTM means for their organization and...
AION Selects Loop Platform to Support Further UK Dealer Expansion
Chinese EV maker AION has chosen Loop Operate to manage dealer onboarding, contracts and network data as it rolls out its AION V electric SUV across the UK. The platform promises faster dealer integration, consistent information and collaborative tools for the...
AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You
Artificial intelligence is already delivering measurable gains for B2B sales teams, including a 40% drop in non‑selling activities and win‑rate lifts of up to 28%. The article outlines a three‑step framework—diagnose, pilot, and scale—to align AI capabilities with the most...
How Do You Advertise Australia’s First New City in 100 Years? Common Ventures Turns to Tech to Solve the Ultimate...
Common Ventures has launched the "Built for what’s next" go‑to‑market campaign for Bradfield City, Australia’s first new city in a century. To market a development still emerging from the ground, the agency built a proprietary AI photographer called B‑DOP, which...
Gap Selling: A Problem-Centric Sales Methodology
Gap selling is a B2B sales framework that starts with diagnosing the distance between a buyer’s current state and their desired future state, turning discovery into a measurable business impact exercise. The methodology pushes reps away from feature‑first pitches toward...
How High-Performing Marketing Teams Influence Late-Stage Deals (Not Just Leads)
Marketing’s role in go‑to‑market teams has shifted from lead generation to influencing late‑stage deals. Buyers now demand deal‑specific, AI‑tailored content, forcing marketers to stay embedded in sales conversations. Platforms such as Highspot provide real‑time content guidance, governance scorecards, and visibility...
Sales Strategies for a 'Weird' Market: How to Get in the Door with A District Leader
Education‑technology firms face a tougher sales climate as school districts grapple with budget uncertainty and economic pressure. Elliott argues that a shift toward relationship‑centric tactics—especially engaging district leaders early—can unlock hidden buying opportunities. He highlights data‑driven outreach, pilot‑program incentives, and...
Fingerprint Cards Builds Beyond Sensors with AllKey Platform Expansion
Fingerprint Cards (FPC) is expanding its AllKey authentication platform through two strategic moves. Elementik upgraded its ByteSeal hardware with FPC’s AllKey system, delivering password‑less, credit‑card‑form‑factor biometric access. Simultaneously, FPC signed a global distribution deal with Singapore‑based AdvanIDe for its AllKey...
What Is a Way of Selling?
In complex B2B environments, a "Way of Selling" is a coordinated system that blends culture, strategy, process, methodology, marketing alignment, technology, and professional development. It shapes how sales teams think, act, and interact with buyers, delivering a consistent experience that...
Winning B2B Attention During the 2026 World Cup
During the 2026 FIFA World Cup, B2B marketers can tap browser start‑page and OEM device advertising to reach decision‑makers before they initiate a search. The VEVE report notes that CPCs have risen roughly 12.9% year‑over‑year, making traditional search and social...
Orange Marketing and Funnel Clarity Turn AI Visibility Gap Into a 5x Conversion Lift In One Month
Orange Marketing, a top‑10 HubSpot Diamond Partner, completed an Answer Engine Optimization (AEO) audit for B2B sales‑training firm Funnel Clarity. By implementing six targeted technical changes—FAQ consolidation, richer About Us content, title rewrites, schema updates, AI‑crawler unblocking, and a contact‑response...
LogicMonitor Appoints Dave Patnaik to Drive APAC
LogicMonitor has appointed former Red Hat APJ vice president Dave Patnaik as its new vice president for Asia Pacific. Based in Singapore, Patnaik joins the company’s global go‑to‑market leadership team to accelerate regional sales, expand partner networks, and drive adoption of...
The Costliest Mistake With a Prospective Client Happens in the First 30 Minutes (And Most People Miss It)
Agency owners lose more money to bad‑fit clients than to pricing errors, with 63% of B2B deals falling apart before the needs assessment stage. The author reshaped his discovery call into a 30‑minute filter, framing it as a mutual‑fit assessment...
HubSpot Posts Double‑digit Earnings Growth as AI Upgrades Boost Sales Hub
HubSpot announced double‑digit revenue growth in its latest quarter, attributing the surge to AI‑enhanced features across its Sales Hub and other CRM components. The results underscore growing investor confidence in AI‑driven sales automation.
Kawasaki Engines USA Grows B2B Ecommerce Sales AOV by 500%
Kawasaki Engines USA overhauled its B2B ecommerce platform by unifying legacy data onto Salesforce’s Manufacturing Cloud, MuleSoft, and AI‑powered tools. The redesign, completed in November 2025, leveraged Agentforce AI Pilots and real‑time integration to streamline order processing and personalize buyer...
TikTok Shop Secures RFP Spot Beside Amazon and Walmart as Brands Boost Spend
TikTok Shop has been added as a named channel with committed budgets in agency RFPs alongside Amazon and Walmart. Brands with $30 million-plus revenue saw sales jump 97% year‑over‑year and transaction volume rise almost 80%, signaling the platform’s rapid ascent as...
Reco Appoints COO Zoe Hillenmeyer as It Expands AI Agent Security Footprint in Texas and UKI
Reco announced Zoe Hillenmeyer as its new chief operating officer, added senior sales leaders, and opened a Texas office while planting a team in the United Kingdom and Ireland. The moves aim to scale go‑to‑market execution as more Fortune 500...
Transcript: Hertz Isn’t Just a Rental Car Company Anymore
Hertz CEO Gil West told The Road to Autonomy podcast that the century‑old rental firm is evolving into a mobility platform. The new Oro Mobility unit will supply both human‑driven and autonomous vehicle fleets to rideshare firms, tech partners and...
The Growth of Broadband in the Home Is Phenomenal Patrick Masterson, MD of Magnet Plus
Magnet+, the enterprise connectivity arm of Speed Fibre Group, reports a sharp rise in Dedicated Internet Access (DIA) subscriptions for 1 Gbps and higher speeds. The provider now supports over 7,000 customers across Ireland and Europe, including 70% of the world’s...
Shop Smartie with Martie: Louise Fritjofsson with Scott Hartley
In this episode, four‑time founder Louise Fritjofsson discusses Marty, a two‑sided marketplace that rescues surplus food and household goods, selling them at 40‑80% off to consumers while reducing waste. She explains how Marty leverages technology—especially the Marty Agentic Trade Engine—to analyze...
Build Marketing Infrastructure Before Launching Campaigns
“It’s too early for marketing.” That’s not what a fractional CMO is supposed to say to a founder who’s ready to spend money. But I meant it. A CEO approached me with plans to expand into the U.S. and Europe....
Premium Catalogues and Gen Z Collectors: 5 B2B Takeaways From the 2026 French Home Video Market
The 2026 French home video market—covering physical discs, premium VOD, and electronic sell‑through—is undergoing strategic recalibration as post‑pandemic demand shifts. The blog identifies five B2B takeaways, highlighting the resurgence of premium catalogues and the rise of Gen Z collectors who value...
SpaceX Targets $1.77 Trillion IPO, AI Business Drives Valuation Surge
SpaceX is preparing an initial public offering that could value the company at $1.77 trillion after reporting a 33% jump in revenue. The prospectus spotlights an early‑stage AI division with a $26.5 trillion total addressable market, prompting intense scrutiny from investors and...