🎯Today's B2B Growth Pulse
Updated 2h agoWhat's happening: Tech Leaders Must Make Value Visible to Buyers, Not Assume It’s Obvious
A recent Strategic CEO article warns that many tech CEOs and sales teams fall into a false‑consensus bias, assuming product benefits are self‑evident. Overloading prospects with technical details delays deals and can misguide product roadmaps. Reframing messaging around concrete buyer outcomes is essential to accelerate sales.
Also developing:
- •Cross‑Functional GTM Skill Stack Becomes Critical as Capability Gaps Widen
- •McKinsey Outlines Five Levers to Jump‑Start B2B Sales Growth Amid Uncertainty
- •Forrester Predicts B2B Firms Could Lose Over $10B from Ungoverned Generative AI Use
News•Feb 24, 2026
ECER.com Redefines the Future of Mobile B2B Commerce
ECER.com is transforming international B2B trade by turning smartphones into full‑service sourcing hubs. The platform adds instant mobile alerts, multilingual AI chat and live video, letting buyers respond to inquiries any time, as demonstrated by a Guangzhou firm that closed a Brazilian deal within hours. ECER also launched a mobile panoramic factory inspection tool that offers 360° VR tours, shrinking verification cycles from weeks to minutes. The result is an end‑to‑end, mobile‑first trade loop that accelerates order‑to‑delivery timelines.
By MarTech Series
News•Feb 24, 2026
MarTech Interview With Ethan Gustav, Group President, North America @ Infobip
Ethan Gustav, Infobit’s Group President for North America, says AI has moved from a support‑only tool to a core marketing engine, with AI agents expected to handle up to 95% of customer interactions. He highlights the rise of domain‑specific language...
By MarTech Series
News•Feb 24, 2026
Mktg.Tech Launches Independent Ranking and Evaluation Platform for Marketing Technology
Mktg.Tech has unveiled an independent platform that ranks and evaluates marketing technology tools, agencies, and AI solutions using a documented, data‑driven scoring system. The methodology assesses functionality, integration capability, operational impact, and category‑specific performance, delivering transparent comparative insights rather than...
By MarTech Series
News•Feb 24, 2026
Plaza Premium Group, IAS Hospitality Expand Lounge Access Across Indonesia and Globally
Plaza Premium Group and IAS Hospitality have forged a partnership that links 26 IAS‑operated lounges in Indonesia with Plaza Premium’s global network of over 100 lounges. The agreement grants Plaza Premium’s airline and corporate clients access to Indonesian terminals where...
By TTG Asia
Blog•Feb 24, 2026
Amazon Borrows Forum ‘Mentor’ Program From eBay
Amazon has introduced a Seller Expert Pilot Program, inviting top contributors on its Seller Forums in the US, UK, Japan, and India to earn gift cards for posting quality content and providing feedback. Participants can receive a $100 gift card...
By EcommerceBytes
News•Feb 24, 2026
Cotton On Accelerates India Growth with Apparel Group Partnership
Cotton On Group has signed a licensing partnership with Apparel Group to accelerate its expansion in India. The agreement outlines a phased omnichannel rollout that will launch brick‑and‑mortar stores, a dedicated e‑commerce site, and presence on key digital marketplaces. Apparel...
By Inside Retail Asia
News•Feb 24, 2026
Inside Koala Eco’s Disciplined Push Into the US Natural Channel
Koala Eco, an Australian natural‑care brand, has moved beyond its US entry phase to a disciplined scaling strategy focused on profitable growth. Co‑founders Paul Davidson and Jessica Bragdon prioritize performance per door, deepening presence in premium natural retailers like Sprouts...
By Inside Retail Australia
News•Feb 24, 2026
Global Industrial Co (GIC) Q4 2025 Earnings Call Transcript
Global Industrial reported Q2 2025 revenue of $358.9 million, up 3.2% year‑over‑year, and posted a record gross margin of 37.1%, a 190‑basis‑point improvement. Operating income reached $33.5 million, lifting operating margin to 9.3% as strategic accounts drove growth while smaller...
By Motley Fool – Earnings Transcripts
News•Feb 23, 2026
Spotlight Series: Jacaruso Enterprises
Jacaruso Enterprises, featured in Hotel Business’s Spotlight Series, is redefining hotel sales operations through AI‑enabled solutions. VP of Bold Moves, April Eskelson, explained how the company’s Lead Shark platform equips hotel partners with real‑time business intelligence. She highlighted AI tools...
By Hotel Business
News•Feb 23, 2026
HSMAI DC Webinar to Focus on Sales Prospecting Strategies, Tactics
The Washington, D.C. chapter of the Hospitality Sales and Marketing Association International (HSMAI) is hosting a free, one‑hour webinar on February 25 to sharpen hospitality sales prospecting strategies for 2026. The session features Bob Anderson of Star Performance Inc., who will...
By Hotel News Resource
News•Feb 23, 2026
Three Realities About B2B Buying Networks
Forrester’s 2025 Buyers’ Journey Survey shows B2B purchases are increasingly chaotic, with 73 % involving three or more departments and an average of 13 internal and nine external participants. Buyers now turn to peers, industry communities, and generative AI tools long...
By Forrester (B2B Marketing)
Blog•Feb 23, 2026
Ax3.ai Appoints Marius Tudor as Chief Revenue Officer to Accelerate Global Growth
Ax3.ai appointed Marius Tudor as Chief Revenue Officer to lead its global go‑to‑market strategy. Tudor brings more than 25 years of technical sales experience in infrastructure and hardware. He will expand direct sales channels, strengthen the partner ecosystem, and target...
By StorageNewsletter
News•Feb 23, 2026
14 Ways Great Radio Salespeople Get More Referrals
The article outlines fourteen proven tactics that radio salespeople use to generate client referrals, ranging from delivering measurable ROI to maintaining transparent pricing. It emphasizes that proactive communication, data‑driven optimization, and deep client knowledge turn satisfied advertisers into vocal advocates....
By Radio Ink
News•Feb 23, 2026
RevOps Roundup: Week 8, 2026
The RevOps Roundup for week 8, 2026 curates a suite of practical resources—from a guide on tracking outbound traffic in lead pipelines to AI workflow best practices and variance analysis techniques. It also highlights podcasts where CROs discuss scaling from $2 M to...
By RevenueOperations.com
News•Feb 23, 2026
"B2B Is Human to Human": Why Anjali Gupta Is Replacing Machine-Talk with Storytelling
Anjali Gupta, founder of The Fractional CMO Company, says B2B marketing is reverting to brand‑centric, human‑to‑human storytelling amid a flood of AI tools. She warns that over‑reliance on superficial metrics like MQLs can distort true intent, while AI is reshaping...
By ET BrandEquity (Economic Times) — Marketing
News•Feb 23, 2026
Paymentus Holdings Inc (PAY) Q4 2025 Earnings Call Transcript
Paycom Software delivered a robust fourth‑quarter and full‑year 2025 performance, posting $544 million in Q4 revenue—a 10% year‑over‑year increase—and $2.05 billion for the year, surpassing its own outlook. Adjusted EBITDA reached $236 million in the quarter with a 43.4% margin, and free cash...
By Motley Fool – Earnings Transcripts
News•Feb 23, 2026
ACV Auctions Inc (ACVA) Q4 2025 Earnings Call Transcript
ACV Auctions reported Q4 2025 revenue of $184 million, a 15% year‑over‑year increase, and adjusted EBITDA of $8 million, up 36% YoY, both at the high end of guidance. Unit sales hit 193,000 vehicles, with full‑year volume growing 12% and...
By Motley Fool – Earnings Transcripts
News•Feb 22, 2026
AI B2B Lead Generation: 7 Strategies I Use to Book Meetings
The article outlines seven AI‑driven tactics that let B2B sales teams locate, qualify, and outreach to prospects faster than manual methods. It highlights AI tools that can parse 800M+ contacts, generate personalized email sequences, score intent signals, and automate reply...
By SalesHandy
News•Feb 22, 2026
Betterment Strengthens Client Offerings with Mortgage Partnership and Advisor Model Marketplace Expansion
Betterment announced a nationwide partnership with mortgage fintech Rate, giving eligible clients with at least $100,000 in assets a discount of up to 0.75% on 30‑year fixed mortgages and a $500 closing‑cost credit through December 2026. The platform also launched an...
By Crowdfund Insider
Social•Feb 22, 2026
Few Use OpenClaw for Real Value‑Driving Work
Most people posting about OpenClaw are not running it for real meaningful work use cases. @chrysb is one of the few who is and sharing (more than me) about it. His list is real and realistically even only scratches the surface...
By Hiten Shah
Social•Feb 22, 2026
Overpromise, Underdeliver: Lose Trust, Lose Leads
Marketers: Don't massively hype up your lead magnet and then fail to deliver. You might get someone's email but... You'll lose their trust. And trust is the currency of business.
By Katelyn Bourgoin
News•Feb 22, 2026
How iPayr’s Capacity-Limited Licensing Strategy Is Driving International Momentum Across Exchanges
iPayr International is pursuing a capacity-limited licensing model, granting access to its proprietary four-system automation suite only after applicant review. This scarcity-driven approach contrasts with the open-subscription SaaS model common among retail trading bots and is credited with accelerating the...
By TechBullion
Social•Feb 21, 2026
Agentic Coders Accelerate Content Quality and SaaS Upsells
Agentic coders allow us to quickly iterate on what’s best for our customers using ClickFlow (our AEO/SEO content creator). I can’t understand any modern company that doesn’t use these. The speed we have as an org now would have been unfathomable 12...
By Eric Siu
Social•Feb 21, 2026
Google Kills Excuses: PMax Now Mandatory
Google just killed every excuse you had for ignoring PMax. Full reporting. Negative keywords. Real split tests. This thread is your wake-up call 🧵 https://t.co/FqYcvnZVbf
By Kody Nordquist
News•Feb 21, 2026
The Economics Of Retention: How MoEngage Built A Defensible Moat In A Crowded Market
MoEngage has turned the high cost of user retention—estimated at five to twenty‑five times acquisition expense—into a core SaaS proposition. After raising $280 million in a Series F round, the company reported close to $100 million in ARR and achieved profitability in the...
By Inc42
News•Feb 20, 2026
TrustedCranes B2B Marketplace Targets U.S. for Used Mobile Cranes
TrustedCranes, a Germany‑based startup, has launched a concierge‑style B2B marketplace for used mobile cranes with capacities of 30 tons and above, targeting U.S. contractors, rental firms and industrial operators. The platform acts as a broker, handling buyer inquiries, background checks and...
By Digital Commerce 360
News•Feb 20, 2026
Lightpath’s Revenue Rises 35 Percent on Strong Hyperscaler, Enterprise Customer Wins
Lightpath, the wholesale arm of Optimum, posted $468 million in 2025 revenue, a 13% year‑over‑year increase driven by strong hyperscaler and enterprise demand. AI‑driven contract value jumped 40% to $362 million, while hyperscaler total contract value surged 240% to $252 million. The company’s...
By Lightwave
Social•Feb 20, 2026
Pre‑filled LLM Prompts Drive Smarter Brand Traffic
Most marketers right now are trying to figure out how to get the LLMs to send them more Web traffic. Maybe the pro move is to do the opposite. Check out what Amplemarket HQ is doing. And when you press one...
By Matt Heinz
Social•Feb 20, 2026
A16z Speedrun Seeks Events & Community Marketing Lead
new role opening up on the a16z speedrun team: come work with me and @SamiraBehrouzan - this is directly on the our speedrun team where we work with hundreds of founders. Dream job for the right person 😎 — Some notes from Samira...
By Andrew Chen
News•Feb 20, 2026
Square’s Quest for More Partners Looks to Add Merchant Appeal
Square, the POS arm of Block Inc., is set to expand its partner ecosystem beyond the roughly 1,000 collaborators it already supports. The move aims to bring more technology add‑ons, discounts and specialized services to merchants, accelerating Square’s merchant acquisition....
By Digital Transactions
Blog•Feb 20, 2026
Less Tool, More Impact: A Guide to the Sales Enablement Tech Stack
Nada, Hitachi Vantara’s sales enablement leader, outlines how the volatile, uncertain, complex and ambiguous (VUCA) market forces sales organizations to rethink their technology stacks. She highlights that chief revenue officers (CROs) in sub‑$5 billion firms stay an average of only 18...
By Sales Enablement Collective
News•Feb 20, 2026
Vancouver Dessert Brand Plans Expansion Through Franchising
Vancouver‑based dessert chain The Praguery, known for European‑style chimney cakes with ice cream, is moving from four locations to a franchise model after six years of organic growth. Founder Jaroslav Mestka has codified a repeatable operating system and finalized franchise...
By Retail Insider Canada
Social•Feb 20, 2026
Focus on One Element at a Time for Conversions
We've audited 100+ B2B websites. Most of them make the same mistakes: - The page tries to speak to everyone - The CTA assumes everyone is ready to buy - The hero talks about features, not outcomes The logic behind high-converting sites is simple: Every element...
By devbasu
Social•Feb 20, 2026
Scale Content Production with AI‑Powered Automation
I'll be heading down to Tampa for Digital Summit soon. The topic: Delivering AI-Powered Content and Automations That Scale Here's more about my session: Marketing leaders are expected to produce more content, faster, without sacrificing quality or team bandwidth. But clunky workflows and...
By A. Lee Judge
News•Feb 20, 2026
TQA Announces New Agentic-Focused Identity, Expanding Technology Partnerships With Microsoft and ServiceNow to Break the Enterprise AI Gridlock
TQA announced a rebrand and strategic shift toward Agentic AI, aiming to close the gap where 95% of AI projects stall before production. The company unveiled new technology practices with Microsoft—integrating Copilot, Power Platform, and Azure AI—and ServiceNow, focusing on...
By MarTech Series
Social•Feb 20, 2026
Know Your Lead's Value, Transform Your Agency Strategy
Here’s a question most agency owners can’t answer: What is a single lead actually worth to your business? When you know that number, everything changes: what you spend on ads, which partnerships you say yes to, whether that content strategy is actually...
By Dan Mall
Social•Feb 20, 2026
Create Boss‑focused Reports During Trial to Close Deals
You make software for person P. They have a boss Q. Or better, their C_O. If Q wants your product, P gets to buy it. So, can you make a report or daily/weekly email or etc. that Q wants? Do it during the trial,...
By Jason Cohen
News•Feb 20, 2026
Apple’s Enterprise Partners Evolve Their Channel Approach
Apple’s enterprise adoption is accelerating, with 96 % of U.S. CIOs expecting Mac fleet growth in the next two years. To meet the complex needs of corporate deployments, channel resellers are becoming essential intermediaries. Jamf’s new partnership with European distributor Prianto...
By Computerworld â IT Leadership
Social•Feb 20, 2026
Fanatical Service Quality Drives True Customer Loyalty
RT @VisionEdgeMktg ✨ Customer loyalty starts with service quality. Make it fanatical: https://t.co/HIsckyOfTS #CustomerLoyalty #ServiceExcellence #Retention
By Tom Pick
Social•Feb 20, 2026
Use Red Flags to Disqualify Weak Sales Opportunities
Founders: Opportunity disqualification framework: 🚩 Can't articulate specific pain costs 🚩 Gatekeepers blocking access to decision-makers 🚩 No comparable solution investments 🚩 Absence of compelling events 🚩 Refuses to discuss financial constraints Two or more? Remove from your forecast.
By Pete Kazanjy
News•Feb 20, 2026
New Deal Europe to Host Annual Marketplace and Forum Next Month
New Deal Europe will host its 2026 Marketplace and Forum at Arsenal’s Emirates Stadium next month. The B2B event recorded a 20% year‑on‑year rise in attendance and attracted record numbers of UK and international buyers. The Marketplace showcases suppliers from...
By TTG Media
Social•Feb 20, 2026
AI Search Redefines Visibility, Not Replaces SEO
AI Search Isn’t Replacing SEO — It’s Rewriting Visibility: Key Insights from the @Conductor 2026 AEO / GEO Benchmarks Report - B2B Marketing Blog | Webbiquity - https://t.co/Cs3W27UiQI
By Tom Pick
News•Feb 20, 2026
Funnel Processes the World’s First Rent Payment Inside ChatGPT
Funnel, the AI‑driven CRM for multifamily operators, completed the world’s first rent payment inside ChatGPT in partnership with BH Management, which oversees over 93,000 units. The transaction leveraged Funnel’s existing Resident Portal workflows, requiring no new software integrations. This proof‑of‑concept...
By MarTech Series
News•Feb 20, 2026
Compass Points Sperling To Affiliate Sales Director Role
Compass Media Networks has promoted Sydney Sperling to Director of Affiliate Sales, expanding her responsibilities for affiliate strategy and network growth. Sperling, a Trinity College graduate, joined the company in July 2023 and has helped broaden affiliate relationships for syndicated...
By Radio Ink
News•Feb 20, 2026
Lead Generation Statistics for 2026: Key Marketing Data
Lead generation remains a top priority for B2B marketers, yet 85% struggle to tie performance to revenue outcomes. Conversion challenges persist, with 79% of leads never converting without effective nurturing and inbound SEO leads achieving a 14.6% close rate versus...
By G2 Learn
News•Feb 20, 2026
Krikey AI Achieves SOC2 Compliance, Strengthening Security Assurance for Its Professional AI Animation Generator
Krikey AI announced it has earned SOC2 Type II certification and Amazon Web Services Nonprofit and Education competency badges, confirming its 3D animation generator meets rigorous security and operational standards. The certifications validate institutional‑grade data protection for enterprises, schools, and nonprofit...
By MarTech Series
News•Feb 20, 2026
Meet The People Launches MTP Intelligence, A Proprietary AI-Enabled Platform Unifying Creative, Media and Commerce
Meet The People (MTP) has launched MTP Intelligence, a proprietary AI‑enabled platform that consolidates creative, media, commerce and analytics into a single environment for its ten agency brands. Powered by its own data firm RADaR Analytics, the platform orchestrates end‑to‑end...
By MarTech Series
News•Feb 20, 2026
KNOREX Launches Agentic AI-Ready Ads API to Power Cross-Channel Advertising Automation
KNOREX announced the launch of its agentic AI‑ready Ads API, a unified infrastructure layer designed to automate cross‑channel advertising workflows. The API, compatible with Amazon Ads MCP and the open Advertising Common Protocol, enables AI agents to manage campaigns on...
By MarTech Series
Social•Feb 19, 2026
Founders Mistake Product Flaws for Growth Issues
lesson from 20+ years working in startups: most founders don’t have a growth problem. they have a product problem disguised as a growth problem
By Andrew Chen
Social•Feb 19, 2026
Two Red Flags? Shift Leads to Nurture Pipeline
Founders: Pipeline qualification red flags: 🚩 Problem impact is 'hard to measure' 🚩 Multiple unnamed stakeholders 🚩 DIY solution currently in place 🚩 No urgency indicators in conversation 🚩 Budget is 'being determined' Two red flags = move them to nurture.
By Pete Kazanjy