Know What's Happening in B2B Growth

Today's B2B Growth Pulse

Epicor launches Partner Community to fuel B2B ERP growth

Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.

Kapture CX Appoints Nachiket Pathki as VP to Drive Global Expansion
NewsApr 17, 2026

Kapture CX Appoints Nachiket Pathki as VP to Drive Global Expansion

Kapture CX announced the appointment of Nachiket Pathki as Vice President – International Growth. The veteran SaaS and AI leader will steer the company’s push into new markets and boost global revenue. The hire signals Kapture CX’s aggressive plan to...

By Pulse
Noodoe Appoints Ex‑KYMCO Chair Ko Sheng as CEO to Drive AI‑powered EV Charging
NewsApr 17, 2026

Noodoe Appoints Ex‑KYMCO Chair Ko Sheng as CEO to Drive AI‑powered EV Charging

Noodoe Group Inc. announced that former KYMCO chairman Ko Sheng will serve as both chairman and chief executive officer. The move is intended to accelerate the company’s AI‑driven electric‑vehicle charging platform as it expands into new markets worldwide.

By Pulse
Planisware's SaaS Revenue Jumps 20% in Q1, Dollar Weakness Cuts Headline Growth
NewsApr 17, 2026

Planisware's SaaS Revenue Jumps 20% in Q1, Dollar Weakness Cuts Headline Growth

Planisware posted €51 million ($55.6 million) in first‑quarter revenue, with its SaaS and hosting segment accelerating 20.5%. The boost was offset by a weaker dollar that reduced headline growth to 7.4% versus 13.6% on a constant‑currency basis.

By Pulse
Netgear Secures FCC Exemption, Keeps Wi‑Fi 6E Routers on U.S. Enterprise Market
NewsApr 17, 2026

Netgear Secures FCC Exemption, Keeps Wi‑Fi 6E Routers on U.S. Enterprise Market

Netgear has been granted a conditional exemption from the FCC’s ban on foreign‑made routers, letting the company sell its Wi‑Fi 6E Nighthawk and Orbi models to enterprise customers through Oct. 1 2027. The decision preserves a key supply line for businesses and telecom...

By Pulse
Consistency Converts; Virality Only Attracts Strangers
SocialApr 17, 2026

Consistency Converts; Virality Only Attracts Strangers

Nobody buys from the person they just discovered. They buy from the person they've been quietly watching. Going viral gets you strangers. Showing up consistently gets you buyers. Tracked where every client came from over 12 months. Not one came from a post that went...

By Vinay Katiyar
How MAN Truck & Bus Is Shaping the Future of Sales with Salesfive
NewsApr 17, 2026

How MAN Truck & Bus Is Shaping the Future of Sales with Salesfive

MAN Truck & Bus has rolled out SalesMAN, a Salesforce‑based digital sales platform that unifies leads, quoting, orders and delivery across its commercial‑vehicle business. Built with MuleSoft integration to SAP and telematics, the system delivers end‑to‑end visibility and supports new services...

By Salesforce Blog (Sales/CRM)
The Frustration of Diminishing Returns: How AI-Powered Fractional CMOs Unlock B2B SaaS Growth
BlogApr 17, 2026

The Frustration of Diminishing Returns: How AI-Powered Fractional CMOs Unlock B2B SaaS Growth

AI adoption in B2B SaaS is widespread, yet only a sliver of firms translate it into revenue growth, exposing a costly implementation gap. Studies show 88% of companies use AI but just 5.5% reap meaningful financial returns, as most deployments...

By GROW Powered (Substack)
Klaviyo Strengthens Canva Partnership
NewsApr 17, 2026

Klaviyo Strengthens Canva Partnership

Klaviyo has deepened its integration with design platform Canva, enabling marketers to import full Canva layouts directly into Klaviyo campaigns. The upgraded connection lets users personalize those assets with segmentation, automation, and customer data, streamlining the workflow between creative and...

By destinationCRM (CRM Magazine)
Personal, Tangible Gestures Beat Automated B2B Outreach
SocialApr 17, 2026

Personal, Tangible Gestures Beat Automated B2B Outreach

A few years ago, someone sent me tiki cups. Not branded cups. Not a box with a company logo slapped on the side. Just a set of those fancy ceramic tiki mugs — the kind you’d get at Trader Vic’s...

By Matt Heinz
Decibel Cannabis Posts 22% Revenue Growth to $113M, Unveils Aggressive Go‑to‑Market Plan
NewsApr 17, 2026

Decibel Cannabis Posts 22% Revenue Growth to $113M, Unveils Aggressive Go‑to‑Market Plan

Decibel Cannabis Company announced FY2025 net revenue of $113 million, a 22% increase year‑over‑year, and outlined a multi‑pronged go‑to‑market strategy. The company highlighted a 484% jump in international sales, a new Standard Issue brand, and a debt refinance that positions it...

By Pulse
Microsoft Pauses Carbon‑Removal Credit Purchases, Shaking $5B B2B Sustainability Market
NewsApr 17, 2026

Microsoft Pauses Carbon‑Removal Credit Purchases, Shaking $5B B2B Sustainability Market

Microsoft has placed a hold on new carbon‑removal credit purchases, a move that threatens hundreds of startups in a market that has attracted over $5 billion in recent investment. The tech giant accounted for roughly 79% of all credits bought to...

By Pulse
Engage Analysts Early for Transaction Success
SocialApr 17, 2026

Engage Analysts Early for Transaction Success

Yes. Engage analysts early. Rachel Dines on The Transaction I posted Rachel Dines take on how to engage with analysts yesterday. Ill try to capture it the comments. I should have posted this clip first...but hey.

By Craig Rosenberg
AI Cuts B2B Site Build From 8 Weeks to Days
SocialApr 17, 2026

AI Cuts B2B Site Build From 8 Weeks to Days

What typically used to take 8 weeks took me a few days in 2026. In a today’s live AI session at 10AM PT, I’m sharing how I built a full B2B marketing site in 3 days with AI for a new...

By Hiten Shah
Brother UK Taps Mike Brown to Spearhead Channel Growth
NewsApr 17, 2026

Brother UK Taps Mike Brown to Spearhead Channel Growth

Brother UK has appointed Mike Brown as business manager for its specialist print division to accelerate channel growth across the UK. Brown will drive new business development, onboard reseller and dealer partners, and build a pipeline for managed print services...

By ITPro
AI Mentions Turn Brand Visibility Into Consideration
SocialApr 17, 2026

AI Mentions Turn Brand Visibility Into Consideration

Brand visibility and discoverability are only part of the much bigger marketing job of becoming a considered brand. Showing up where your potential customers go looking isn't a trivial thing, but being discoverable doesn't mean you get discovered. Visibility is...

By Liam Moroney
Distribution Is Just Sales in a Different Voice
SocialApr 17, 2026

Distribution Is Just Sales in a Different Voice

Distribution and sales are not different departments. They're the same conversation at different distances. Every piece of content is either moving someone toward a decision or away from one. There's no neutral. The cold emails that get replies don't sound like cold emails. The content...

By Vinay Katiyar
What Is Personal Selling? Types, Examples, & More
NewsApr 17, 2026

What Is Personal Selling? Types, Examples, & More

Personal selling—direct, one‑on‑one outreach—remains the primary driver of high‑value B2B deals in 2026 despite the rise of AI‑generated emails and chatbots. Buyers now receive over 120 sales emails per week, filtering out automated noise and responding only to tailored, human...

By SalesHandy
Avoid AEO Pitfalls: Tailor Content, Update Continuously
SocialApr 17, 2026

Avoid AEO Pitfalls: Tailor Content, Update Continuously

I spent the last 6 months testing AEO on my own website. I made tons of mistakes. Wasted a lot of money. Learned a lot. Let me share the 3 mistakes I made to save you trouble. 1️⃣ I thought...

By Pam Didner
Zenskar Raises $15 Million Series A to Expand Agentic Capabilities for B2B Revenue Automation
NewsApr 17, 2026

Zenskar Raises $15 Million Series A to Expand Agentic Capabilities for B2B Revenue Automation

Zenskar announced a $15 million Series A round led by Susquehanna Venture Capital, Bessemer Venture Partners, Shine Capital and Rho. The funding will accelerate its agentic capabilities, especially the Agents Marketplace that lets finance teams deploy AI‑driven billing agents without engineering effort....

By SalesTech Star
Five9 and Salesforce Launch AI Integration for Unified Customer View
NewsApr 17, 2026

Five9 and Salesforce Launch AI Integration for Unified Customer View

Five9 announced a deep integration of Salesforce Einstein AI into its contact‑center platform, enabling real‑time transcription, automated call disposition updates and next‑best‑action prompts. The move expands a 15‑year partnership and aims to cut agent workload while delivering hyper‑personalized experiences for...

By Pulse
Lakeland Posts 15% Revenue Rise in Q4 2026 as CRO Barry Phillips Charts Growth Path
NewsApr 17, 2026

Lakeland Posts 15% Revenue Rise in Q4 2026 as CRO Barry Phillips Charts Growth Path

Lakeland Industries reported full‑year net sales of $192.6 million, a 15.2% increase, while fourth‑quarter sales slipped 1.7% to $45.8 million. Chief Revenue Officer Barry Phillips used the earnings call to detail a fire‑services‑focused growth strategy, new acquisitions and a $130 million pipeline, even...

By Pulse
Microsoft Shares Jump Over 4% on Strong Earnings and AI Outlook
NewsApr 17, 2026

Microsoft Shares Jump Over 4% on Strong Earnings and AI Outlook

Microsoft Corp. closed the day up more than 4% after reporting earnings that beat expectations and projecting robust growth for its Azure cloud and Copilot AI services. A KeyBanc survey showing 85% of tech executives planning higher Azure spend helped...

By Pulse
Stayntouch Deploys Mobile PMS to Six Storey Hotels, Covering 500+ Rooms
NewsApr 17, 2026

Stayntouch Deploys Mobile PMS to Six Storey Hotels, Covering 500+ Rooms

Stayntouch has extended its cloud‑based mobile property management system to six Storey Hotel Management properties, adding more than 500 rooms including The Walton Residence and The Fairlane Hotel. The deployment leverages the updated Stayntouch 2.0 platform and AI‑enabled guest messaging,...

By Pulse
55% Forecast Accuracy Signals Systemic Pipeline Flaws
SocialApr 17, 2026

55% Forecast Accuracy Signals Systemic Pipeline Flaws

A forecast that’s right half the time isn’t a sales execution problem. It’s a system signal — the model producing the number doesn’t know what it’s producing. At $8M–$30M ARR, the instinct is to tighten stage definitions, add scrutiny to...

By Krista Mollion
IronChess Rolls Out Integrated SEO Suite for Oklahoma City Pest‑Control Firms
NewsApr 17, 2026

IronChess Rolls Out Integrated SEO Suite for Oklahoma City Pest‑Control Firms

IronChess Oklahoma City SEO announced a new integrated search‑marketing service built exclusively for pest‑control companies in Oklahoma City. The agency blends local SEO, technical site health and industry‑specific content to lift rankings and generate higher‑quality leads for home‑service firms.

By Pulse
Twelve Securis and Bank J. Safra Sarasin Extend Distribution Partnership to Italy and Spain
NewsApr 17, 2026

Twelve Securis and Bank J. Safra Sarasin Extend Distribution Partnership to Italy and Spain

Twelve Securis, a specialist in catastrophe bonds and insurance‑linked securities, has expanded its long‑standing distribution partnership with Bank J. Safra Sarasin to include Italy and Spain. The collaboration, dating back to 2011, already produced co‑branded funds such as the JSS Twelve Sustainable...

By Artemis (ILS/cat bonds)
From Speaking to Advisory: Quality Over Volume Wins
SocialApr 17, 2026

From Speaking to Advisory: Quality Over Volume Wins

I rarely do this, but I thought I’d try a short business update and share what’s working, etc. For the last 3 years, I’ve rebuilt my business from a road-heavy speaking business (which was the largest thing I’d ever built...

By Jay Acunzo
Embrace Competitors in Deals to Boost Win Rates
SocialApr 17, 2026

Embrace Competitors in Deals to Boost Win Rates

I actively try to get competitors -included- in the evaluation. For almost all sales teams, win rates are lowest when it’s you vs. status quo. Win rates actually go up in competitive deals as it means the buyer is committed to...

By Brian LaManna
Redefining Enterprise Engagement at InnoEX Hong Kong: Aurora Mobile’s EngageLab Unveils AI-First Solutions
NewsApr 17, 2026

Redefining Enterprise Engagement at InnoEX Hong Kong: Aurora Mobile’s EngageLab Unveils AI-First Solutions

Aurora Mobile unveiled its AI‑first engagement platform, EngageLab, at InnoEX Hong Kong, showcasing solutions that tackle fragmented channels, siloed data, and costly integrations for global enterprises. The demo highlighted intelligent fallback workflows that automatically shift messages from email to WhatsApp...

By MarTech Series
Challenges Spark Innovation, Fueling Explosive Business Growth
SocialApr 17, 2026

Challenges Spark Innovation, Fueling Explosive Business Growth

Different aspects of our business have only improved dramatically when they’ve been challenging. For example: Years ago, when it was taking longer to lease space than I would have liked, it forced us to drill down like crazy and figure out how...

By StripMallGuy (Don Tepman)
Analysts Estimate Less than 10% of Shopify’s Revenue Comes From Enterprise Clients Despite Years of Courting Big Brands
BlogApr 17, 2026

Analysts Estimate Less than 10% of Shopify’s Revenue Comes From Enterprise Clients Despite Years of Courting Big Brands

Shopify has highlighted marquee enterprise wins such as L'Oréal, Starbucks and Mattel, yet analysts estimate those large‑brand accounts generate only 5%‑10% of total revenue. The bulk of the platform’s earnings still come from small and medium‑sized merchants. Enterprise sales cycles...

By Shopifreaks
Limelight Inc.’s Senior Leadership Team to Attend POSSIBLE 2026 in Miami as US Presence Expands with Key Senior Hire
NewsApr 17, 2026

Limelight Inc.’s Senior Leadership Team to Attend POSSIBLE 2026 in Miami as US Presence Expands with Key Senior Hire

Limelight Inc. is sending its senior leadership, including newly hired VP of Americas Oshri Raz, to the POSSIBLE 2026 conference in Miami. The trip underscores the company’s push to deepen its U.S. footprint and to market its ARC automation toolkit....

By MarTech Series
Hyperscale Data Announces Strategic Partnership with AGIBOT for AI Robotics
NewsApr 17, 2026

Hyperscale Data Announces Strategic Partnership with AGIBOT for AI Robotics

Hyperscale Data Inc., an AI‑focused data‑center operator anchored by Bitcoin mining, announced a strategic partnership between its wholly‑owned subsidiary Omnipresent Robotics and Singapore‑based AGIBOT PTE Ltd., a developer of intelligent robotics. The agreement calls for joint development and commercialization of...

By AiThority » Sales Enablement
RIP My Inbox
BlogApr 17, 2026

RIP My Inbox

The Good Enough Consultant launched a "Good Enough" Consultant Referral Program, attracting over 77 sign‑ups in the first 24 hours, underscoring strong market interest. The founder highlights how a partnership with Salesforce enables consultants to work from anywhere, sharing personal...

By The Good Enough Consultant
Paramount Appoints Jay Askinasi as CRO to Unite Pluto, Paramount+ and BET+ Ads
NewsApr 17, 2026

Paramount Appoints Jay Askinasi as CRO to Unite Pluto, Paramount+ and BET+ Ads

Paramount announced that Jay Askinasi will serve as its new chief revenue officer, tasked with consolidating Pluto TV, Paramount+ and BET+ onto a single tech stack and rolling out premium streaming ad products. The move aims to leverage the company’s...

By Pulse
OpenAI Shifts to Business‑Focused AI Under CFO Sarah Friar, Targeting Profitability
NewsApr 17, 2026

OpenAI Shifts to Business‑Focused AI Under CFO Sarah Friar, Targeting Profitability

OpenAI announced a strategic pivot toward business‑oriented AI products, driven by CFO Sarah Friar’s financial leadership. The company plans to launch a new high‑value model, double the share of revenue from corporate customers to 50% by year‑end, and trim consumer‑focused...

By Pulse
Netflix Points to Partnerships, Pricing and Advertising Growth in Latest Results
NewsApr 17, 2026

Netflix Points to Partnerships, Pricing and Advertising Growth in Latest Results

Netflix highlighted that distribution partnerships, disciplined pricing, and a fast‑growing ad‑supported tier are fueling its global expansion. New bundling deals with Mercado Libre in Mexico and Brazil have deepened market penetration. Recent price hikes in Spain were well received overall,...

By Broadband TV News
DoorDash Unveils Three Data‑Driven Ad Tools, Claiming 14% Higher ROAS for Restaurants
NewsApr 17, 2026

DoorDash Unveils Three Data‑Driven Ad Tools, Claiming 14% Higher ROAS for Restaurants

DoorDash announced three new advertising products—Brand Interest Targeting, Brand Sales Growth and Average Ticket Sizing Reporting—designed to help restaurant partners acquire higher‑value customers. Early tests showed a 14% boost in return on ad spend and a 35% increase in average...

By Pulse
R26187 - Sales Manager - New Business
NewsApr 17, 2026

R26187 - Sales Manager - New Business

Euronext Corporate Solutions is hiring a Sales Manager – New Business for its Engagestream webcast platform, based in Rotterdam or Amsterdam. The role will own the full sales cycle, turning qualified leads into recurring SaaS revenue across stakeholder communication, investor...

By Euronext
How One Company Built £14m Business by Buying up Flagging B2B Titles
NewsApr 17, 2026

How One Company Built £14m Business by Buying up Flagging B2B Titles

Datateam, a Kent‑based communications group, has built a $17.5 million business by acquiring more than 70 under‑performing specialist B2B magazines over two decades. In 2024, advertising contributed about $10.5 million (60% of turnover), while live events added $5.5 million and subscriptions $1.5 million. The...

By Press Gazette
Timing, Not Content, Drives Distribution Success
SocialApr 17, 2026

Timing, Not Content, Drives Distribution Success

Most people think distribution is a content problem. Wrong channel. Bad hook. Weak copy. It's not. Distribution is a timing problem. Ran the same cold email sequence to the same list twice. Two weeks apart. Zero changes. First send — silence. Second send — three calls...

By Vinay Katiyar
Turn Closed Deals Into Competitive Intelligence for Sellers
SocialApr 17, 2026

Turn Closed Deals Into Competitive Intelligence for Sellers

Great Use Case every GTM team should be running. Close a deal, find their competitors, enrich with your buying committee, send it to the seller who just closed it.

By Henry Schuck
Dalet Appoints Brian Doheny as President and CRO to Drive Global Expansion
NewsApr 17, 2026

Dalet Appoints Brian Doheny as President and CRO to Drive Global Expansion

Dalet announced the appointment of Brian Doheny as President and Chief Revenue Officer, tasking him with scaling the company's media‑technology platform globally. Doheny, a 30‑year SaaS veteran, will oversee sales, marketing, professional services and customer success as Dalet rolls out...

By Pulse
Target the Best Segment, Not Just Cheap Pricing
SocialApr 17, 2026

Target the Best Segment, Not Just Cheap Pricing

Should you raise prices? Or use low prices to beat incumbents who have gone upmarket? A: Pick one strategy: (1) cheapest or (2) best for [segment]. If 1, fine. (2 is likely more profitable.) But if incumbent charges $10,000/mo, then raising from $20/mo to...

By Jason Cohen
Leverage Competitor Success to Win New Prospects
SocialApr 17, 2026

Leverage Competitor Success to Win New Prospects

Want instant credibility with a new prospect? Don't talk about yourself. Talk about their competitor. "We helped [similar company] solve [exact problem you suspect they have]." Now they're leaning in. Not because of you. Because of the fear of falling behind.

By Chris Orlob
Backblaze Appoints Dual Chief Sales Officers to Chase $14B AI Storage Market
NewsApr 17, 2026

Backblaze Appoints Dual Chief Sales Officers to Chase $14B AI Storage Market

Backblaze announced a dual‑chief sales officer structure, promoting Anuj Kumar to chief revenue officer and moving Jason Wakeam to chief enterprise sales officer. The move is aimed at capturing a projected $14 billion AI‑driven storage market by 2030.

By Pulse
Fix Flow Before Scaling Volume in Sales
SocialApr 17, 2026

Fix Flow Before Scaling Volume in Sales

If deals are stalling, more volume tends to add noise. The 30/60/90 playbook below shows a better sequence: • 0–30: fix leaks and unblock flow • 31–60: tighten ICP and targeting • 61–90: scale what converts Fix flow first. Then add volume. https://t.co/zzHu8bPpGE

By devbasu
Paid Ads Can Scale to $50K MRR Fast
SocialApr 17, 2026

Paid Ads Can Scale to $50K MRR Fast

$0 to $50K MRR in 12 months. Team of 5. No content marketing. No complex funnels. Just PPC. Karel Papik says most founders dismiss paid ads too early. https://t.co/cYWDvmOcGB

By Omer Khan
Free Showerheads Fueled Explosive $40M Revenue Surge
SocialApr 17, 2026

Free Showerheads Fueled Explosive $40M Revenue Surge

I researched Jolie's entire growth strategy after hearing their founder say "paid marketing just isn't working". They gave away 5000 free showerheads. Then they did: • $4M year one • $28M year two • $40M+ year three Check the full breakdown below:...

By Kody Nordquist