Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Credas and Finity Automate Right‑to‑work Checks for 150,000 UK Workers
Credas Technologies has teamed up with payroll software Finity to embed digital identity verification into the platform, automating right‑to‑work checks for more than 150,000 UK workers monthly. The integration promises to save roughly five hours of admin per 100 hires and reduce compliance exposure for large payroll bureaus.
Kapture CX Appoints Nachiket Pathki as VP to Drive Global Expansion
Kapture CX announced the appointment of Nachiket Pathki as Vice President – International Growth. The veteran SaaS and AI leader will steer the company’s push into new markets and boost global revenue. The hire signals Kapture CX’s aggressive plan to...
Noodoe Appoints Ex‑KYMCO Chair Ko Sheng as CEO to Drive AI‑powered EV Charging
Noodoe Group Inc. announced that former KYMCO chairman Ko Sheng will serve as both chairman and chief executive officer. The move is intended to accelerate the company’s AI‑driven electric‑vehicle charging platform as it expands into new markets worldwide.
Planisware's SaaS Revenue Jumps 20% in Q1, Dollar Weakness Cuts Headline Growth
Planisware posted €51 million ($55.6 million) in first‑quarter revenue, with its SaaS and hosting segment accelerating 20.5%. The boost was offset by a weaker dollar that reduced headline growth to 7.4% versus 13.6% on a constant‑currency basis.
Netgear Secures FCC Exemption, Keeps Wi‑Fi 6E Routers on U.S. Enterprise Market
Netgear has been granted a conditional exemption from the FCC’s ban on foreign‑made routers, letting the company sell its Wi‑Fi 6E Nighthawk and Orbi models to enterprise customers through Oct. 1 2027. The decision preserves a key supply line for businesses and telecom...
Consistency Converts; Virality Only Attracts Strangers
Nobody buys from the person they just discovered. They buy from the person they've been quietly watching. Going viral gets you strangers. Showing up consistently gets you buyers. Tracked where every client came from over 12 months. Not one came from a post that went...
How MAN Truck & Bus Is Shaping the Future of Sales with Salesfive
MAN Truck & Bus has rolled out SalesMAN, a Salesforce‑based digital sales platform that unifies leads, quoting, orders and delivery across its commercial‑vehicle business. Built with MuleSoft integration to SAP and telematics, the system delivers end‑to‑end visibility and supports new services...

The Frustration of Diminishing Returns: How AI-Powered Fractional CMOs Unlock B2B SaaS Growth
AI adoption in B2B SaaS is widespread, yet only a sliver of firms translate it into revenue growth, exposing a costly implementation gap. Studies show 88% of companies use AI but just 5.5% reap meaningful financial returns, as most deployments...
Klaviyo Strengthens Canva Partnership
Klaviyo has deepened its integration with design platform Canva, enabling marketers to import full Canva layouts directly into Klaviyo campaigns. The upgraded connection lets users personalize those assets with segmentation, automation, and customer data, streamlining the workflow between creative and...
Personal, Tangible Gestures Beat Automated B2B Outreach
A few years ago, someone sent me tiki cups. Not branded cups. Not a box with a company logo slapped on the side. Just a set of those fancy ceramic tiki mugs — the kind you’d get at Trader Vic’s...
Decibel Cannabis Posts 22% Revenue Growth to $113M, Unveils Aggressive Go‑to‑Market Plan
Decibel Cannabis Company announced FY2025 net revenue of $113 million, a 22% increase year‑over‑year, and outlined a multi‑pronged go‑to‑market strategy. The company highlighted a 484% jump in international sales, a new Standard Issue brand, and a debt refinance that positions it...
Microsoft Pauses Carbon‑Removal Credit Purchases, Shaking $5B B2B Sustainability Market
Microsoft has placed a hold on new carbon‑removal credit purchases, a move that threatens hundreds of startups in a market that has attracted over $5 billion in recent investment. The tech giant accounted for roughly 79% of all credits bought to...
Engage Analysts Early for Transaction Success
Yes. Engage analysts early. Rachel Dines on The Transaction I posted Rachel Dines take on how to engage with analysts yesterday. Ill try to capture it the comments. I should have posted this clip first...but hey.
AI Cuts B2B Site Build From 8 Weeks to Days
What typically used to take 8 weeks took me a few days in 2026. In a today’s live AI session at 10AM PT, I’m sharing how I built a full B2B marketing site in 3 days with AI for a new...

Brother UK Taps Mike Brown to Spearhead Channel Growth
Brother UK has appointed Mike Brown as business manager for its specialist print division to accelerate channel growth across the UK. Brown will drive new business development, onboard reseller and dealer partners, and build a pipeline for managed print services...
AI Mentions Turn Brand Visibility Into Consideration
Brand visibility and discoverability are only part of the much bigger marketing job of becoming a considered brand. Showing up where your potential customers go looking isn't a trivial thing, but being discoverable doesn't mean you get discovered. Visibility is...
Distribution Is Just Sales in a Different Voice
Distribution and sales are not different departments. They're the same conversation at different distances. Every piece of content is either moving someone toward a decision or away from one. There's no neutral. The cold emails that get replies don't sound like cold emails. The content...

What Is Personal Selling? Types, Examples, & More
Personal selling—direct, one‑on‑one outreach—remains the primary driver of high‑value B2B deals in 2026 despite the rise of AI‑generated emails and chatbots. Buyers now receive over 120 sales emails per week, filtering out automated noise and responding only to tailored, human...
Avoid AEO Pitfalls: Tailor Content, Update Continuously
I spent the last 6 months testing AEO on my own website. I made tons of mistakes. Wasted a lot of money. Learned a lot. Let me share the 3 mistakes I made to save you trouble. 1️⃣ I thought...

Zenskar Raises $15 Million Series A to Expand Agentic Capabilities for B2B Revenue Automation
Zenskar announced a $15 million Series A round led by Susquehanna Venture Capital, Bessemer Venture Partners, Shine Capital and Rho. The funding will accelerate its agentic capabilities, especially the Agents Marketplace that lets finance teams deploy AI‑driven billing agents without engineering effort....
Five9 and Salesforce Launch AI Integration for Unified Customer View
Five9 announced a deep integration of Salesforce Einstein AI into its contact‑center platform, enabling real‑time transcription, automated call disposition updates and next‑best‑action prompts. The move expands a 15‑year partnership and aims to cut agent workload while delivering hyper‑personalized experiences for...
Lakeland Posts 15% Revenue Rise in Q4 2026 as CRO Barry Phillips Charts Growth Path
Lakeland Industries reported full‑year net sales of $192.6 million, a 15.2% increase, while fourth‑quarter sales slipped 1.7% to $45.8 million. Chief Revenue Officer Barry Phillips used the earnings call to detail a fire‑services‑focused growth strategy, new acquisitions and a $130 million pipeline, even...
Microsoft Shares Jump Over 4% on Strong Earnings and AI Outlook
Microsoft Corp. closed the day up more than 4% after reporting earnings that beat expectations and projecting robust growth for its Azure cloud and Copilot AI services. A KeyBanc survey showing 85% of tech executives planning higher Azure spend helped...
Stayntouch Deploys Mobile PMS to Six Storey Hotels, Covering 500+ Rooms
Stayntouch has extended its cloud‑based mobile property management system to six Storey Hotel Management properties, adding more than 500 rooms including The Walton Residence and The Fairlane Hotel. The deployment leverages the updated Stayntouch 2.0 platform and AI‑enabled guest messaging,...
55% Forecast Accuracy Signals Systemic Pipeline Flaws
A forecast that’s right half the time isn’t a sales execution problem. It’s a system signal — the model producing the number doesn’t know what it’s producing. At $8M–$30M ARR, the instinct is to tighten stage definitions, add scrutiny to...
IronChess Rolls Out Integrated SEO Suite for Oklahoma City Pest‑Control Firms
IronChess Oklahoma City SEO announced a new integrated search‑marketing service built exclusively for pest‑control companies in Oklahoma City. The agency blends local SEO, technical site health and industry‑specific content to lift rankings and generate higher‑quality leads for home‑service firms.

Twelve Securis and Bank J. Safra Sarasin Extend Distribution Partnership to Italy and Spain
Twelve Securis, a specialist in catastrophe bonds and insurance‑linked securities, has expanded its long‑standing distribution partnership with Bank J. Safra Sarasin to include Italy and Spain. The collaboration, dating back to 2011, already produced co‑branded funds such as the JSS Twelve Sustainable...
From Speaking to Advisory: Quality Over Volume Wins
I rarely do this, but I thought I’d try a short business update and share what’s working, etc. For the last 3 years, I’ve rebuilt my business from a road-heavy speaking business (which was the largest thing I’d ever built...
Embrace Competitors in Deals to Boost Win Rates
I actively try to get competitors -included- in the evaluation. For almost all sales teams, win rates are lowest when it’s you vs. status quo. Win rates actually go up in competitive deals as it means the buyer is committed to...

Redefining Enterprise Engagement at InnoEX Hong Kong: Aurora Mobile’s EngageLab Unveils AI-First Solutions
Aurora Mobile unveiled its AI‑first engagement platform, EngageLab, at InnoEX Hong Kong, showcasing solutions that tackle fragmented channels, siloed data, and costly integrations for global enterprises. The demo highlighted intelligent fallback workflows that automatically shift messages from email to WhatsApp...
Challenges Spark Innovation, Fueling Explosive Business Growth
Different aspects of our business have only improved dramatically when they’ve been challenging. For example: Years ago, when it was taking longer to lease space than I would have liked, it forced us to drill down like crazy and figure out how...

Analysts Estimate Less than 10% of Shopify’s Revenue Comes From Enterprise Clients Despite Years of Courting Big Brands
Shopify has highlighted marquee enterprise wins such as L'Oréal, Starbucks and Mattel, yet analysts estimate those large‑brand accounts generate only 5%‑10% of total revenue. The bulk of the platform’s earnings still come from small and medium‑sized merchants. Enterprise sales cycles...

Limelight Inc.’s Senior Leadership Team to Attend POSSIBLE 2026 in Miami as US Presence Expands with Key Senior Hire
Limelight Inc. is sending its senior leadership, including newly hired VP of Americas Oshri Raz, to the POSSIBLE 2026 conference in Miami. The trip underscores the company’s push to deepen its U.S. footprint and to market its ARC automation toolkit....

Hyperscale Data Announces Strategic Partnership with AGIBOT for AI Robotics
Hyperscale Data Inc., an AI‑focused data‑center operator anchored by Bitcoin mining, announced a strategic partnership between its wholly‑owned subsidiary Omnipresent Robotics and Singapore‑based AGIBOT PTE Ltd., a developer of intelligent robotics. The agreement calls for joint development and commercialization of...

RIP My Inbox
The Good Enough Consultant launched a "Good Enough" Consultant Referral Program, attracting over 77 sign‑ups in the first 24 hours, underscoring strong market interest. The founder highlights how a partnership with Salesforce enables consultants to work from anywhere, sharing personal...
Paramount Appoints Jay Askinasi as CRO to Unite Pluto, Paramount+ and BET+ Ads
Paramount announced that Jay Askinasi will serve as its new chief revenue officer, tasked with consolidating Pluto TV, Paramount+ and BET+ onto a single tech stack and rolling out premium streaming ad products. The move aims to leverage the company’s...
OpenAI Shifts to Business‑Focused AI Under CFO Sarah Friar, Targeting Profitability
OpenAI announced a strategic pivot toward business‑oriented AI products, driven by CFO Sarah Friar’s financial leadership. The company plans to launch a new high‑value model, double the share of revenue from corporate customers to 50% by year‑end, and trim consumer‑focused...

Netflix Points to Partnerships, Pricing and Advertising Growth in Latest Results
Netflix highlighted that distribution partnerships, disciplined pricing, and a fast‑growing ad‑supported tier are fueling its global expansion. New bundling deals with Mercado Libre in Mexico and Brazil have deepened market penetration. Recent price hikes in Spain were well received overall,...
DoorDash Unveils Three Data‑Driven Ad Tools, Claiming 14% Higher ROAS for Restaurants
DoorDash announced three new advertising products—Brand Interest Targeting, Brand Sales Growth and Average Ticket Sizing Reporting—designed to help restaurant partners acquire higher‑value customers. Early tests showed a 14% boost in return on ad spend and a 35% increase in average...
R26187 - Sales Manager - New Business
Euronext Corporate Solutions is hiring a Sales Manager – New Business for its Engagestream webcast platform, based in Rotterdam or Amsterdam. The role will own the full sales cycle, turning qualified leads into recurring SaaS revenue across stakeholder communication, investor...
How One Company Built £14m Business by Buying up Flagging B2B Titles
Datateam, a Kent‑based communications group, has built a $17.5 million business by acquiring more than 70 under‑performing specialist B2B magazines over two decades. In 2024, advertising contributed about $10.5 million (60% of turnover), while live events added $5.5 million and subscriptions $1.5 million. The...
Timing, Not Content, Drives Distribution Success
Most people think distribution is a content problem. Wrong channel. Bad hook. Weak copy. It's not. Distribution is a timing problem. Ran the same cold email sequence to the same list twice. Two weeks apart. Zero changes. First send — silence. Second send — three calls...
Turn Closed Deals Into Competitive Intelligence for Sellers
Great Use Case every GTM team should be running. Close a deal, find their competitors, enrich with your buying committee, send it to the seller who just closed it.
Dalet Appoints Brian Doheny as President and CRO to Drive Global Expansion
Dalet announced the appointment of Brian Doheny as President and Chief Revenue Officer, tasking him with scaling the company's media‑technology platform globally. Doheny, a 30‑year SaaS veteran, will oversee sales, marketing, professional services and customer success as Dalet rolls out...
Target the Best Segment, Not Just Cheap Pricing
Should you raise prices? Or use low prices to beat incumbents who have gone upmarket? A: Pick one strategy: (1) cheapest or (2) best for [segment]. If 1, fine. (2 is likely more profitable.) But if incumbent charges $10,000/mo, then raising from $20/mo to...
Leverage Competitor Success to Win New Prospects
Want instant credibility with a new prospect? Don't talk about yourself. Talk about their competitor. "We helped [similar company] solve [exact problem you suspect they have]." Now they're leaning in. Not because of you. Because of the fear of falling behind.
Backblaze Appoints Dual Chief Sales Officers to Chase $14B AI Storage Market
Backblaze announced a dual‑chief sales officer structure, promoting Anuj Kumar to chief revenue officer and moving Jason Wakeam to chief enterprise sales officer. The move is aimed at capturing a projected $14 billion AI‑driven storage market by 2030.

Fix Flow Before Scaling Volume in Sales
If deals are stalling, more volume tends to add noise. The 30/60/90 playbook below shows a better sequence: • 0–30: fix leaks and unblock flow • 31–60: tighten ICP and targeting • 61–90: scale what converts Fix flow first. Then add volume. https://t.co/zzHu8bPpGE
Paid Ads Can Scale to $50K MRR Fast
$0 to $50K MRR in 12 months. Team of 5. No content marketing. No complex funnels. Just PPC. Karel Papik says most founders dismiss paid ads too early. https://t.co/cYWDvmOcGB

Free Showerheads Fueled Explosive $40M Revenue Surge
I researched Jolie's entire growth strategy after hearing their founder say "paid marketing just isn't working". They gave away 5000 free showerheads. Then they did: • $4M year one • $28M year two • $40M+ year three Check the full breakdown below:...