🎯Today's B2B Growth Pulse
Updated 2h agoWhat's happening: Tech Leaders Must Make Value Visible to Buyers, Not Assume It’s Obvious
A recent Strategic CEO article warns that many tech CEOs and sales teams fall into a false‑consensus bias, assuming product benefits are self‑evident. Overloading prospects with technical details delays deals and can misguide product roadmaps. Reframing messaging around concrete buyer outcomes is essential to accelerate sales.
Also developing:
- •Cross‑Functional GTM Skill Stack Becomes Critical as Capability Gaps Widen
- •McKinsey Outlines Five Levers to Jump‑Start B2B Sales Growth Amid Uncertainty
- •Forrester Predicts B2B Firms Could Lose Over $10B from Ungoverned Generative AI Use
News•Feb 27, 2026
Voice AI Startup Origa Raises $450K Led by Antler Singapore
Origa, a voice‑AI startup focused on consultative pre‑sales conversations, closed a $450,000 funding round led by Antler Singapore, bringing its total capital to $1 million. The company will use the capital to grow its engineering team, enhance product capabilities, and scale operations in India and the UAE. Origa reports 12× revenue growth over the past nine months, serving more than 33 enterprise customers across India, the UAE, Malaysia and the US with zero churn. Its platform processes over 5.7 lakh minutes of calls monthly and supports more than 100,000 concurrent conversations.
By Entrackr
Podcast•Feb 27, 2026•52 min
507: When Org Design Shapes Strategy
In this episode, Charles Groom (VP of Marketing at Insightful) and Heather Atkins (CMO of Trimble) discuss how modern CMOs can design marketing organizations that stay agile amid rapid tech change, shifting buyer behavior, and tighter budgets. They introduce a...
By Renegade Marketers Unite
News•Feb 27, 2026
Avoid Common Mistakes in B2B Data Appending: An Executive Guide
Accurate B2B data appending is a strategic lever that drives sales and marketing performance. Companies that rely on internal teams often face technical, resource, and compliance hurdles, leading to stale or incomplete records. Partnering with specialized data‑append providers delivers fresh,...
By Datafloq
News•Feb 26, 2026
To Jumpstart Centers of Influence Referrals, Think Outside the CPA
Financial advisors are urged to broaden referral networks beyond traditional CPAs and lawyers, embracing strategic alliances with diverse centers of influence. Mike Byrnes suggests using happy clients for warm introductions and targeting non‑traditional partners such as yacht dealers, realtors, clergy,...
By Financial Planning (Arizent)
News•Feb 26, 2026
Pipeline Velocity: How to Measure and Improve It
Pipeline velocity measures how fast qualified opportunities turn into revenue, using the formula (Opportunities × Average Deal Size × Win Rate) ÷ Sales Cycle Length. The guide explains why traditional coverage ratios can mask slow‑moving pipelines and how velocity serves as a leading indicator...
By Outreach
Podcast•Feb 26, 2026•28 min
From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
In this episode, Jared Gaiman, co‑founder of Boxed and current CEO of Spresso, recounts the rise of Boxed from a $187 M e‑commerce business to its Chapter 11 filing and subsequent pivot to a $5 M ARR SaaS model focused on enterprise software...
By SaaS Interviews with CEOs
News•Feb 26, 2026
Saertex Expands Distribution Network in Turkey with Neva Composites
Saertex has partnered with Neva Composites to expand its Turkish distribution network, giving local customers direct access to high‑quality multiaxial glass, carbon and natural‑fiber fabrics. The move strengthens Saertex’s presence in marine, aerospace and automotive sectors across Turkey. In parallel,...
By CompositesWorld
News•Feb 26, 2026
Freestar Introduces pubOS, a Unified Publisher Operating System Built to Replace Fragmented Solutions and Navigate the AI Age
Freestar launched pubOS, a unified Publisher Operating System that replaces fragmented ad‑tech stacks with a single, integrated platform. The solution combines Freestar’s proprietary monetization tools—including a custom Prebid wrapper and AI‑driven yield engine—with a marketplace of identity, compliance, and analytics...
By MarTech Series
News•Feb 26, 2026
Sinch Expands Its Platform With Agentic Conversations for AI-Powered Customer Engagement
Sinch unveiled Agentic Conversations, a suite that lets enterprises deploy AI agents across messaging, voice and email channels at scale. The platform offers an open, secure infrastructure that integrates with existing enterprise systems and supports both Sinch‑built and third‑party agents....
By MarTech Series
News•Feb 26, 2026
Latino-Founded Applevel Reports $40M Valuation, Integrating WhatsApp Into GoHighLevel CRM and OpenAI
Latino‑founded startup Applevel announced a $40 million valuation after scaling its platform that syncs WhatsApp conversations into the GoHighLevel CRM and adds OpenAI‑driven response automation. The solution now serves over 4,500 active users in more than 36 countries and has recruited...
By MarTech Series
News•Feb 26, 2026
How Embedded BNPL Optimizes Cash Flow for SMBs: Inside the Intuit-Affirm Partnership
Intuit has teamed with Affirm to embed a Buy‑Now‑Pay‑Later (BNPL) option directly into QuickBooks invoices, letting small‑business owners split customer payments while receiving the full amount upfront. The move turns QuickBooks from a bookkeeping tool into an actionable financial operating...
By Tearsheet
News•Feb 26, 2026
OutSystems Launches Elevate Partner Program
OutSystems unveiled Elevate, a redesigned global partner program that replaces its previous one‑size‑fits‑all model with a performance‑driven “Earned Level” framework. The new system awards points across financial contribution, knowledge, customer satisfaction, and program track, with heightened weighting for agentic AI...
By AI-TechPark
News•Feb 26, 2026
Ribbon and AWS Transform Cloud Deployment for Service Providers and Enterprises
Ribbon Communications announced a strategic collaboration with Amazon Web Services to deliver a cloud‑native, secure voice communications suite on AWS Marketplace. The offering bundles Ribbon’s Session Border Controller, policy routing engine, and centralized management platform as containerized services optimized for...
By MarTech Series
News•Feb 26, 2026
Capxel Launches LLM-LD, the First Open Standard for Making Websites Readable by AI Agents
Capxel has launched LLM‑LD, the first open standard that makes website content directly readable by large language model agents. The specification defines a .well‑known/llm‑index.json file, AI Discovery Page format, and three conformance levels to guide brands in structuring data for...
By MarTech Series
News•Feb 26, 2026
Agencies Using Open, AI-Driven Media Buying Are Outperforming the Market – AI Digital’s Open Garden Framework Animation Shows Exactly Why
AI Digital unveiled an animated explainer of its Open Garden Framework, highlighting how AI‑driven, open‑ecosystem media buying outperforms closed‑platform approaches. The data shows advertisers achieve 2.9‑times higher performance, 26% greater ROI, and make decisions 73% faster when leveraging predictive analytics...
By MarTech Series
News•Feb 26, 2026
Nestlé’s AI Push Brings New Marketing Tools Into Daily Workflows
Nestlé is embedding artificial intelligence across its marketing and sales functions by upgrading to SAP S/4HANA Cloud Private Edition, a platform now serving over 50,000 users in 112 countries. The rollout introduces SAP’s AI copilot, enabling automated insights and routine‑task...
By Marketing Tech News
Blog•Feb 26, 2026
3 Questions for 2U’s Jihan Quail
Jihan Quail rejoined 2U as global head of growth, citing the firm’s disciplined leadership and timing amid higher‑education turbulence. Her stint at Pathstream and Honor Education gave her a panoramic view of the ed‑tech ecosystem, informing a refreshed partnership strategy....
By Inside Higher Ed – Learning Innovation (column)
News•Feb 26, 2026
GigaCloud Technology Inc (GCT) Q4 2025 Earnings Call Transcript
GigaCloud Technology reported record Q3 2025 revenue of $333 million, a 10% year‑over‑year increase, and a quarterly EPS of $0.99. Growth was powered by a 70% surge in European revenue, bringing the region to $100 million, while product revenue rose 16% YoY...
By Motley Fool – Earnings Transcripts
News•Feb 26, 2026
Gushwork Bets on AI Search for Customer Leads — and Early Results Are Emerging
Gushwork, an India‑founded startup, closed a $9 million seed round that values it at $33 million post‑money. The company’s AI‑driven platform creates search‑optimized content, builds backlinks, and tracks leads to help businesses appear in AI‑powered search results such as ChatGPT and Gemini....
By TechCrunch AI
Podcast•Feb 25, 2026•18 min
Solving Furniture Decision Fatigue Through AI and Retail Partnerships at Furniture.com | eTail West 2026
In this episode, Ann Mazinga chats with Alex Seaman, SVP and co‑founder of Furniture.com, about the platform’s AI‑driven solution to furniture‑shopping decision fatigue. Furniture.com aggregates dozens of trusted retailers into a single, agentic checkout experience, using AI to standardize product...
By Omni Talk
Podcast•Feb 25, 2026•0 min
BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee
In this episode, Dan Lee, co‑founder and CEO of Nooks, unveils the new Agent Workspace and AI Sequences, explaining how AI‑native tools are reshaping the top‑of‑funnel sales process. He contrasts Nooks with legacy sequencing platforms, highlighting its ability to automate...
By The GTM Newsletter
News•Feb 25, 2026
Partnerships Spell Potential Trend for 3PD Platforms and Temporary Housing Marketplaces
In early 2026, leading third‑party delivery platforms are teaming up with temporary‑housing marketplaces. Airbnb launched an Instacart pilot that lets guests pre‑stock pantries and rewards hosts with cash and free Instacart+ membership, while Landing partnered with Gopuff to give guests...
By Food On Demand
News•Feb 25, 2026
Valuedynamx Appoints Eileen Peacock, SVP, General Manager, Valuedynamx U.S. to Lead on Market Expansion
Valuedynamx, a Collinson Company specializing in purchase‑reward solutions, has appointed Eileen Peacock as SVP and General Manager of its U.S. operations. Peacock brings over three decades of experience across financial services, travel, retail and loyalty to steer business development and...
By Business Wire — Executive Appointments
News•Feb 25, 2026
Agentive Appoints Former Google Cloud Leader David Keene as Co-Founder and Chief Revenue Officer
Agentive announced that former Google Cloud executive David Keene will serve as co‑founder and chief revenue officer. Keene brings more than three decades of leadership at Google Cloud, Salesforce, Oracle, SAP and recent CMO roles at Wipro Europe and Speechmatics....
By SalesTech Star
News•Feb 25, 2026
SoftwareOne to Launch Globally as an Authorized Google Cloud Distributor
SoftwareOne announced it is now one of the first global authorized Google Cloud distributors, extending its cloud portfolio across ten initial markets. The rollout includes Australia, Austria, Denmark, France, Finland, Germany, India, Norway, Sweden and the United States, with more...
By SalesTech Star
News•Feb 25, 2026
Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’
Analytic Partners released a preview of its 2026 State of Commercial Decisioning Survey, based on 455 senior executives at $1 billion‑plus advertisers. The study finds commercial analytics, especially marketing mix modeling, now serves as the primary source of truth for budget,...
By MarTech Series
News•Feb 25, 2026
Adswerve Appoints Tom Zawacki as Chief Executive Officer
Adswerve, a data‑focused consultancy at the AdTech‑MarTech crossroads, announced Tom Zawacki as its new chief executive officer. Zawacki arrives with more than three decades of experience in data, artificial intelligence and marketing technology, most recently serving as Chief Growth Officer...
By MarTech Series
News•Feb 25, 2026
TapClicks Introduces SmartStory: Turning Campaign Data Into Stakeholder-Ready Presentations in Minutes
TapClicks launched SmartStory, an AI‑driven platform that converts live marketing data into polished PowerPoint and PDF decks within minutes. Built on TapClicks' enterprise‑grade data management layer, the solution pulls from thousands of MarTech and AdTech connectors to create unified, insight‑rich...
By MarTech Series
News•Feb 25, 2026
ITVibes Shows How AI Turns Websites Into Lead Engines
ITVibes, a Houston digital‑marketing agency, is showing local service firms how AI‑backed website optimization can convert static sites into active lead generators. By analyzing real‑time user behavior, the agency identifies friction points, content gaps, and intent mismatches that hinder conversions....
By MarTech Series
News•Feb 25, 2026
EnforceAuth Free Version Gives Enterprises AI-Native Auth for AI Agents, Machine Identities & Non-Human Workloads
EnforceAuth announced a free tier of its AI Security Fabric, giving enterprises a vendor‑neutral platform to govern AI agents, automated workflows, and machine identities. The solution shifts from traditional access control to decision‑centric authorization, evaluating each action with full context...
By MarTech Series
Podcast•Feb 25, 2026•43 min
SaaStr 843: Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
In this episode, SaaStr host Jason Lemkin discusses the recent crash in software stock valuations and what it means for SaaS founders, emphasizing that true AI companies must show accelerating growth. He critiques public SaaS companies for superficial AI hype...
By The Official SaaStr Podcast
News•Feb 25, 2026
RocketReach Expands Signal Driven AI Prospecting Through Strategic Partnership with Autobound
RocketReach announced a strategic partnership with Autobound to embed the latter’s Signal Engine into its platform. The integration adds more than 400 real‑time company and contact signals—including job changes, SEC filings, and product launches—to RocketReach’s existing contact database. This signal‑driven...
By MarTech Series
News•Feb 24, 2026
Northwood Space Names Zak Kirstein as Chief Revenue Officer
Northwood Space has appointed Zak Kirstein as chief revenue officer, promoting the executive who has been with the company for just over two years. Kirstein previously led the head of growth function and was instrumental in securing a $100 million Series B...
By Via Satellite
Blog•Feb 24, 2026
Talentis Surges 67% as Dillistone Plans 2026 Boost
Talentis, the executive‑search CRM rated 4.9 ★ on G2, reported a 67 % increase in exit ARR for the second half of 2025, positioning it as the fastest‑growing platform in its niche. The growth coincides with a $2 million equity raise by its...
By HRTech Cube
Blog•Feb 24, 2026
GTM Summit | Virtual Feb 2026
The GTM Summit will be held virtually in February 2026, targeting senior marketers and product leaders. While the full agenda is behind a members‑only login, the event promises live panels, on‑demand workshops, and insights into AI‑driven go‑to‑market strategies. Organizers position...
By Sales Enablement Collective
News•Feb 24, 2026
The Mistakes That Make Founders Invisible
Founders often blame outbound for low reply rates, but the real issue is a flawed mental model that treats outreach as a volume problem. The article argues that outbound should be a learning system where hypotheses about the ideal customer...
By Predictable Revenue
News•Feb 24, 2026
How Revenue Optimization Drives B2B Growth: Strategies, Cycle, and Checklist for 2026
Revenue optimization is a data‑driven framework that fixes friction in the B2B sales journey, allowing firms to grow profit without increasing lead volume. The guide outlines a four‑stage cycle—track, identify, test, measure—and shows how disciplined RevOps can boost win rates...
By RevPartners (RevOps)
News•Feb 24, 2026
Sony Pictures Networks India Names Shruti Aneja as Lead – Agency Partnerships & Key Network Initiatives
Sony Pictures Networks India appointed Shruti Aneja as Lead – Agency Partnerships to deepen agency collaboration and drive ad‑revenue growth across its channel suite. Aneja, with 12 years at SPNI, will steer integrated sales and brand‑integration initiatives. Meanwhile, Raj Cooling Systems launched...
By IndianTelevision.com
News•Feb 24, 2026
How Wealth Management Partnerships Can Benefit CPA Practices
CPA firms face a talent crunch and rising technology costs, prompting many to reconsider traditional growth routes. In 2024, financial‑services acquirers accounted for 32.9% of accounting sector deals, up from 18.9% in 2023, highlighting a shift toward wealth‑management partnerships. Such...
By Accounting Today
News•Feb 24, 2026
Building Preference Is The Key To Winning B2B Buyers
B2B buying networks have become increasingly chaotic, with Forrester reporting that 73% of purchases involve three or more departments and an average of 13 internal and nine external participants. The research shows 68% of buyers start the process with a...
By Forrester (B2B Marketing)
News•Feb 24, 2026
IKEA to Open a Decathlon in Its Croydon Store
Swedish furniture giant IKEA is piloting a partnership with French sports retailer Decathlon by opening a standalone Decathlon shop inside its Croydon store this spring. The 1,188‑square‑metre unit will feature a dedicated entrance and more than 5,000 items across hiking,...
By The Retail Bulletin (UK)
News•Feb 24, 2026
Chef and Entrepreneur Launch Canadian Chocolate Maker to Challenge Foreign Suppliers
Toronto chef Brandon Olsen and entrepreneur Michael Held are launching As We Do Chocolate, a premium Canadian‑made chocolate manufacturer aimed at the B2B market. The venture seeks to fill a gap left by U.S. and European conglomerates by offering high‑quality,...
By Retail Insider Canada
News•Feb 24, 2026
Saudia Signs Five-Year Partnership with Six Flags Qiddiya City
Saudi Arabian airline Saudia has inked a five‑year strategic partnership with Six Flags and Aquarabia Qiddiya City, becoming the exclusive Official Premier Partner in the airline category. The deal will see Saudia create travel packages to the new theme park,...
By Blooloop — Theme Parks
News•Feb 24, 2026
ArisGlobal Launches XDI
ArisGlobal unveiled XDI, a Data Intelligence Cortex that federates fragmented life‑science data without centralizing it. The platform delivers continuous, explainable, decision‑grade intelligence across domains such as pharmacovigilance, benefit‑risk, and regulatory operations. XDI promises up to 80% reduction in compliance effort...
By MarTech Series
News•Feb 24, 2026
Scalo Partners With Databricks to Speed up Data & AI Innovation for Enterprises
Scalo announced an expanded partnership with Databricks, joining its Consulting and Service Integration Partner Program to bolster its Data & AI practice. The collaboration enables enterprise clients to centralize data on a lakehouse foundation, streamline data flows, and deploy AI...
By MarTech Series
Podcast•Feb 24, 2026•51 min
The Rise of Mike’s Hot Honey: Founder Mike Kurtz on Authentic Growth & Collaboration in the Hospitality Business
In this episode, founder Mike Kurtz recounts the origins and explosive growth of Mike's Hot Honey, from a spontaneous discovery on a Brazilian hiking trip to its adoption by major chains like Taco Bell and KFC. He details the grassroots...
By Hospitality Hangout
News•Feb 24, 2026
Infobip and ESA Boost Asteroid Impact Alerts with Instant Voice Calls
Infobip has teamed up with the European Space Agency to deliver asteroid impact alerts through its Voice API, replacing email notifications with instant phone calls. The integration enables ESA’s Meerkat Asteroid Guard to issue real‑time alerts 24/7, cutting response times...
By MarTech Series
News•Feb 24, 2026
Partnerships Key to Unlocking Value in Payments Space: KPMG International
KPMG International’s new report warns that banks and retailers must forge strategic partnerships to keep pace with rapid payment‑technology change. Survey data from 500 banks and 500 retailers shows 54 % of retailers consider payment modernization essential, yet only 45 % say...
By Retail Insider Canada
News•Feb 24, 2026
Bright Mountain and NeuIQ Announce Strategic Partnership to Advance AI-Driven Consumer Decision Intelligence
Bright Mountain’s Big Village unit has entered a strategic partnership with AI services firm NeuIQ to embed continuous, AI‑driven decision intelligence into its marketing platform. The collaboration modernizes data pipelines, adds reusable analytics assets, and delivers real‑time consumer insights to...
By MarTech Series
News•Feb 24, 2026
Freightos Revenues up Nearly 25% in 2025
Freightos reported $29.5 million revenue for 2025, a 24 % increase over 2024, driven by higher carrier participation and transaction volume. Adjusted EBITDA narrowed to a $11.2 million loss, improving from $12.6 million the prior year, while cash reserves remain sufficient to fund growth....
By Air Cargo News