Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
Linnworks to Host Meet the Marketplace 2026, Bringing Together Amazon, TikTok Shop, SHEIN and More
Linnworks is hosting a free half‑day virtual event, Meet the Marketplace 2026, on April 23, featuring marketplace teams from Amazon, TikTok Shop, SHEIN, Temu, eBay and others. The program targets multi‑channel sellers already active on one or two platforms and delivers vertical‑specific sessions for Home & Garden, Health/Beauty/Fashion, and Consumer Electronics. Attendees will receive a category‑specific growth playbook and on‑demand replay access. The opening keynote by VP Sarah Znideric outlines the “Marketplace Shift,” a decision framework for choosing the right channels in 2026.
Clutch Unveils 2026 UK Sales Outsourcing Rankings, A‑SALES AB Leads the Pack
Clutch released its April 2026 ranking of the United Kingdom's top B2B sales outsourcing providers, placing A‑SALES AB at the summit with a 4.9‑star rating from 64 reviews. The list highlights pricing, project size and client satisfaction metrics that buyers...
Styx Intelligence Hires Veteran Brad Ball as CRO to Double ARR and Expand Globally
Styx Intelligence announced Brad Ball as its first Chief Revenue Officer, tasking him with accelerating a revenue stream that has been doubling year‑over‑year. The veteran executive brings 25+ years of cybersecurity sales experience, including scaling BackBox Software from $2 million to...
Bluefish Secures $43M Series B to Scale Agentic Marketing for Fortune 500
Bluefish announced a $43 million Series B round co‑led by Threshold Ventures and NEA, lifting its total capital to $68 million. The funding will accelerate rollout of its Agentic Marketing Platform (AMP) to roughly 10% of Fortune 500 companies, positioning the startup at the...
Trilliad Appoints Rob Gold as President, EMEA to Drive European B2B Expansion
Trilliad announced the appointment of Rob Gold as President, EMEA, tasking him with scaling the company's B2B growth services across Europe. The move follows a series of senior hires aimed at unifying sales, marketing and customer success for enterprise clients.
98% of Buyers Will Ask About Your AI Agents at Renewal
Okta announced the general availability of its AI Agent solution on April 30, giving enterprises a reference implementation for discovering, governing, and revoking autonomous AI agents. A survey of 150 IT decision makers revealed that 98% will factor agent‑governance controls...
Enterprise Software Deals Now Driven by Rapid Customer Flux
"The deal" in enterprise software is fundamentally changing. One side of "the deal" has been written about a lot - the vendor side: * Recurring revenue => constantly re-evaluated * Finite direct competitors => everyone is a competetor * Gradually easier over time =>...
"Build Momentum, Build Adoption"
The post argues that momentum—driven by surgeon awareness, interest, and adoption—shapes the orthopedic market. OTW accelerates each stage by showcasing research to the most influential spine surgeons. By publishing through the OTW Spine Research Hub, investigators can spark wider clinical...
Core Go‑to‑Market Principles Endure Amid Growing Complexity
🎧 I had a great conversation with Julian Castelli on the Growth Elevated Leadership Podcast. We dug into how go-to-market is evolving, from predictable revenue playbooks to the realities of today’s more complex, less linear growth environment. A lot is...
Agentic AI Poised to Transform Outbound Sales, TechTarget Reports
TechTarget published a report that agentic AI will soon manage a quarter of customer interactions, as 68% of companies anticipate the technology resolving more than 25% of sales outreach. The piece cites rising consumer acceptance and a shift in performance...
Airbnb Rolls Out Airport Pickup Service in 125 Cities, Deepening Travel‑app Ecosystem
Airbnb has partnered with U.K.‑based Welcome Pickups to pilot airport transfer bookings inside its app across 125 cities in Asia, Europe and Latin America. The service, priced up‑front with no extra Airbnb fee, aims to keep travelers inside the platform...
Lightwheel Hires Veteran Martin Elbs as VP of Global Sales to Drive Worldwide Rollout
Lightwheel announced the appointment of Martin Elbs as Vice President of Global Sales, tasking him with scaling the company’s Physical AI platform worldwide. The move underscores Lightwheel’s shift from simulation infrastructure to real‑world industrial deployment, especially in Europe and other...
Square Yards and RBIH Digitise 100 Million Indian Property Records
Square Yards, India’s largest integrated real‑estate platform, announced it has digitised more than 100 million property registration records and signed a Platform Service Provider Agreement with the Reserve Bank Innovation Hub. The partnership will deliver e‑valuation and title‑search services through RBIH’s...
Five9 Names Jay Lee CMO to Accelerate AI‑Driven Customer Experience Strategy
Five9 announced the appointment of Jay Lee as chief marketing and growth officer. Lee will lead a unified marketing, data and revenue strategy aimed at scaling the company's AI‑driven customer‑experience platform. The move underscores Five9's push to blend human expertise...
Halcyon Names Dave Hannigan as Field CISO to Bolster Anti‑Ransomware Push
Halcyon, the anti‑ransomware platform, announced on April 14, 2026 that Dave Hannigan will serve as its Field Chief Information Security Officer. The role places a seasoned security executive directly with customers and partners to drive ransomware resilience, underscoring the growing...
SPS Commerce Posts 16% Q3 Revenue Rise to $189.9M, Highlights B2B Platform Strength
SPS Commerce announced Q3 2025 revenue of $189.9 million, a 16% year‑over‑year increase, driven by strong recurring revenue and a 20% jump in its fulfillment business. The company also flagged a $3 million shortfall in its revenue recovery segment due to Amazon...
Dematic Teams with GreyOrange to Offer AI‑Powered Flexible Automation
Dematic announced a strategic partnership with GreyOrange to embed the GreyMatter AI platform into its automation suite, expanding flexible, scalable solutions for enterprise distributors and manufacturers. The deal aims to unify robots, AMRs and human workflows, promising higher throughput and...
Investing With Customers for Growth
Genesee & Wyoming (G&W) is leveraging customer‑driven industrial projects to fuel its own growth, exemplified by two flagship investments on opposite coasts. In Savannah, the Georgia Central Railway (GC) backed Hyundai’s $5 billion electric‑vehicle plant with track upgrades, higher speeds and...
The Enrichment Stack that Actually Works: Why GTM Teams Are Running Clay and Openprise Together
GTM teams are pairing Clay’s rapid prospect‑list building with Openprise’s data‑orchestration to turn enriched leads into clean, usable records. SDRs use Clay to pull from multiple sources, enrich, and export lists in minutes, while Openprise automatically deduplicates, standardizes job titles,...
Cold Outreach for Hotel Sales: What to Say (and What to Avoid)
Cold outreach remains a pain point for hotel sales reps, but research shows 82% of buyers will accept a meeting when approached proactively. Most outreach fails because reps write for themselves instead of the prospect. The article advises leading with...
A Six-Figure Order and a Runway for Growth: How Thomas Helps OSE Optics Connect With the Right Customers
OSE Optics, a precision optics maker, partnered with the Thomas industrial marketplace to overhaul its brand and launch an SEO‑optimized website. The revamp lifted the company from a single website inquiry in five years to a steady stream of high‑quality...
Growth Milestones Demand New Strategies, Not Old Playbooks
It doesn’t matter if you’ve scaled past $5M, $10M, or $20M. You’ll fail if you think the same strategies will get you to your next milestone. • The offer • Creative approach • Targeting • Product lineup • The team...
Indie Retailers Thriving Globally as Share of Orders Grows, JOOR Data Survey Shows
Independent fashion brands are increasingly turning to independent retailers, which have posted a 27% year‑on‑year order increase since 2020, while enterprise retailers fell 4% over the same period. Nearly half of brands now cite payment terms as a decisive factor...
AI Delivers Patterns, Not True Causal Insights for PMMs
The worst thing AI is doing to PMM right now? 👀 Making pattern recognition look like insight. That should bother more people. PMMs are now getting pages of “insights” from transcripts that were never probed deeply enough to support a...
Docupace Appoints Mike Conlon as Chief Revenue Officer
Docupace, a provider of AI‑enabled back‑office and compliance software for wealth‑management firms, announced the appointment of Mike Conlon as Chief Revenue Officer. Conlon will oversee the company’s end‑to‑end revenue strategy, integrating sales, marketing, client experience and partnerships under a single...
Piper Adds AviatorPro As Exclusive Ground School Partner For Flight School Alliance
Piper Aircraft announced at Sun ’n Fun 2026 that AviatorPro will serve as the exclusive ground‑school provider for its Flight School Alliance. The partnership links AviatorPro’s digital platform with Piper’s training fleet, including the Archer TX and Seminole aircraft, and...
Small Behavioral Tweaks Drive Massive Marketing ROI
“The culmination of enough small changes on their own can be transformational.” What strikes me about Will Guidara ’s words are how they apply both to hospitality and marketing. When you add behavioral science to your marketing creative, the incremental...
HYROX and Amazfit Strengthen Alliance With Global Three-Year Partnership
Amazfit, the wearable brand of Zepp Health, announced a three‑year global partnership with HYROX, expanding a prior regional collaboration. The deal adds smart rings, glasses, cameras, and straps to HYROX’s athlete toolkit, alongside dedicated training modes and data integrations. HYROX...
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
Locality and Nielsen announced the integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising platform. The partnership makes Locality the first broadcast sales organization to deploy Nielsen’s MDE at scale, delivering demographic audience data across all 210 U.S....
3PL Marketing Spend Efficiency Diverged Dramatically in Q4: LeadCoverage
LeadCoverage’s Q4 2025 Supply Chain Growth Index reveals a stark split in 3PL marketing efficiency, with the median Logistics Growth Efficiency Ratio (LGER) dropping to $4.84 of pipeline per marketing dollar. While the average LGER sits at $25.74, the range...
Popmenu Integrates With SpotOn to Streamline Restaurant Operations and Drive Revenue Growth
Popmenu and SpotOn announced a direct integration that links Popmenu’s digital marketing suite with SpotOn’s point‑of‑sale platform. The native connection synchronizes online orders, payments and guest data, giving restaurants a single view of marketing performance and in‑store sales. By eliminating...
Spotlight.ai Teams with RevCentric to Automate MEDDICC Playbooks
Spotlight.ai and RevCentric Partners announced a strategic partnership that combines RevCentric's battle‑tested MEDDICC playbooks with Spotlight.ai's AI platform. The joint solution promises to double seller productivity and offers performance guarantees, signaling a new wave of integrated revenue‑ops technology.
Creative Realities Posts 100% Revenue Surge as CRO Dan McAllister Drives Vertical Growth
Creative Realities (CREX) posted $23.9 million in revenue for Q1 2026, more than double the prior year, while adjusted EBITDA rose to $5.2 million. Chief Revenue Officer Dan McAllister credited a vertical‑focused sales organization, rapid CDM integration and marquee contracts for the turnaround.
Intel Deepens Multi-Year Partnership with Google on AI‑focused Cloud Hardware
Intel and Google announced an expanded multi-year agreement to strengthen AI and cloud infrastructure, leveraging Intel's advanced packaging and co‑developing custom IPUs. The deal helped lift Intel stock 2.9% as investors anticipate new billion‑dollar revenue streams.
Instacart Acquires Colombia‑Based Instaleap to Expand Enterprise Fulfillment Globally
Instacart announced the purchase of Colombian fulfillment‑tech firm Instaleap, a deal whose financial terms were not disclosed. The move gives the grocery‑delivery giant a ready‑made enterprise platform that serves retailers in nearly 30 countries, accelerating Instacart’s push into international B2B...
Merlin Hires Former PsiQuantum Exec Mark Brunner as CRO to Drive Revenue Growth
Boston‑based aerospace and defense tech firm Merlin announced the appointment of former PsiQuantum executive Mark Brunner as chief revenue officer. Brunner will lead a global revenue strategy as Merlin scales its autonomous flight platform and prepares for a public‑company debut...
AlphaSense Names Former ID.me CFO as New CFO Amid $500M ARR Milestone
AlphaSense announced Lauren Greenberg as its chief financial officer, coinciding with the company’s disclosure of more than $500 million in annual recurring revenue and a customer base that includes 70% of the S&P 500. Greenberg brings two decades of investment experience and...
Kadence Reaches $15M ARR Managing Hybrid Work for Revolut & Boeing
In this episode, Dan Bladen, co‑founder and CEO of Cadence, discusses how his company helps large enterprises like Revolut, Boeing, and Rolls‑Royce manage hybrid workspaces through a people‑centric booking platform priced at $48‑$80 per user per year. He recounts pivoting...
Prefix Secures $7.5M Seed Round to Scale AI Facility‑Management Platform for 10,000 U.S. Sites
Prefix, a New York‑based AI‑driven facility‑management platform for multi‑site retailers and restaurants, closed a $7.5 million seed round led by Collide Capital and Slow Ventures. The funding will fuel AI infrastructure, sales expansion and a push to cover more than 10,000...
AppDirect Acquires PartnerStack to Create Unified Partner-Led Growth Platform
AppDirect announced the acquisition of Toronto‑based PartnerStack, its sixth deal in a year, to merge PartnerStack’s 138,000‑partner network with AppDirect’s marketplace. The deal, terms undisclosed, is positioned as a step toward a single subscription‑commerce platform for partner‑led growth and a...
Platform9's Channel Program Doubles in Two Quarters, Boosting Cloud Migration Sales
Platform9 announced that its Global Channel Partner Program grew by 100% in the last two quarters as enterprises accelerate migration away from VMware. The surge, driven by VARs, MSPs and system integrators, underscores rising demand for the company's Private Cloud...
AgileBlue Amplify Program Targets MSP Revenue Growth From Existing Customers
AgileBlue launched the Amplify Partner Program to help managed service providers (MSPs) and managed security service providers (MSSPs) generate revenue from their existing customer base. The program replaces traditional certification‑heavy models with a Blueprint framework that delivers go‑to‑market plans, campaign...
Free AI Tokens Turn Non‑Paying Users Into Marketers
we spent $20K last month on AI tokens for users who will never convert, and it's the highest-ROI spend on our P&L. We call these users AI tourists. people who sign up out of curiosity, not necessity. they try the...
Boosting Local SMEs' Sales Through Tech Roadshow
We have one objective ; to help local SMEs increase their Sales & Revenue thru technology. More photos for yesterday event @exabytes_my @rakansales Do give us a Like and Follow. Next stop; JB and then Ipoh. Looking forward to connect...
Isle of Barra Prepares for US Debut
Isle of Barra Distillers, Scotland's westernmost whisky producer, has secured a distribution deal with Total Wine & More to introduce its gin, vodka and Island Dark Rum to the U.S. market. The launch will roll out in June across more...
Roadmaps Feel Like Progress; Customers See Product Instability
Your roadmap feels like progress to you. To customers, it feels like the product won’t sit still. That gap is where adoption goes to die. Full post:
Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis
Branch’s AI Search and Discovery Enterprise Benchmark Report, based on 300 enterprise leaders, shows AI‑driven search delivers fewer visits but markedly higher‑intent users for B2B platforms. Marketers are urged to pivot from sheer traffic volume to funnel quality, emphasizing personalization...
NetSuite Teams with SensePass to Add Global Payment Orchestration to ERP
Oracle NetSuite has partnered with payment‑orchestration specialist SensePass to embed a global payment layer directly into its ERP platform. The integration lets users route transactions through any processor, support BNPL, digital wallets and crypto, and keep payment data within NetSuite’s...
Japanese Medical Devices Firm Create Medic Plans to Expand India Operations
Japanese medical‑device maker Create Medic announced a major push into India, opening a dedicated sales office in Chennai and planning similar hubs in Delhi, Kolkata and Ahmedabad. The firm is targeting roughly ₹100 crore (about $12 million) in annual revenue from the...
WineGB Appoints Head of Partnerships to Drive Growth
WineGB has created a new Head of Partnerships role, appointing Neil Walker to drive commercial growth for its members. The English and Welsh wine sector is expanding rapidly, with production reaching 16.5 million bottles in 2025—a 39% increase over 2024—and export...