🎯Today's B2B Growth Pulse
Updated 9m agoWhat's happening: B2B leaders must build a cross‑functional GTM skill stack to close capability gaps
The Forrester blog warns that the emerging GTM singularity is widening capability gaps for B2B leaders, who now need a cross‑functional skill stack to run a connected revenue engine. Traditional functional silos no longer suffice; leaders must align marketing, sales, product and customer success, modernize buyer‑led processes, and leverage AI‑driven insights. Closing this gap requires new certifications and integrated talent development.
Also developing:
- •Tech CEOs risk stalled deals by assuming product value is self‑evident
- •Infobip unveils AgentOS to orchestrate autonomous AI‑driven customer journeys
- •Forrester predicts B2B firms could lose over $10B from ungoverned generative AI use
By the numbers: KNAV acquires majority stake in UAE accounting firm Affiniax
News•Feb 18, 2026
What Should I Talk To My Manager About?
Most B2B sales managers assume they are coaching, yet reps feel unsupported, creating a communication gap. The article proposes a structured cadence of distinct coaching calls—development, strategy, pipeline, deal, win/loss, and account planning—to give managers a clear framework. Each call type uses targeted, open‑ended questions that help reps diagnose their own challenges and align with company goals. Consistent use of this framework turns vague manager‑rep interactions into productive, measurable coaching sessions.
By Membrain Blog
News•Feb 18, 2026
New Ecommerce Tools: February 18, 2026
This week’s ecommerce rollout spans AI‑driven marketing, new payment options, and expanded livestream shopping. Mailchimp unveiled predictive analytics, ChatGPT‑powered content tools, and an omnichannel dashboard, while Klarna entered Google Pay in the UK and Amazon launched Pay by Bank for...
By Practical Ecommerce
News•Feb 18, 2026
Westcon-Comstor and UiPath Forge Closer Ties in EU Growth Drive
Westcon‑Comstor has signed a pan‑European distribution agreement to become UiPath’s strategic distributor, creating a unified route‑to‑market for AI‑powered automation services. The partnership equips channel partners with professional services, presales expertise, and a flexible Flex financing solution to speed deal closures....
By ITPro
Blog•Feb 18, 2026
Stella Legal and Ironclad Enter Into Partnership
Stella Legal, a rapidly scaling UK‑US legal‑tech consultancy, announced a partnership with CLM leader Ironclad on 18 February. The collaboration merges Ironclad’s advanced AI infrastructure with Stella’s service‑first methodology to create a proactive, data‑driven contracting model. Stella, founded a year...
By Legal Tech Monitor
News•Feb 18, 2026
Enverus Launches Marketplace for Buying and Selling Minerals, Backed by Industry-Leading Data and Analytics
Enverus unveiled the Minerals Marketplace, a secure, fee‑free platform that directly connects buyers and sellers of mineral and non‑operated interests. Leveraging Enverus data on over 250,000 owners and about 85% of U.S. royalty revenue, the service offers real‑time cash‑flow and...
By MarTech Series
News•Feb 18, 2026
Drata Opens San Francisco Headquarters
Drata, the leading agentic trust management platform, announced the opening of its new San Francisco headquarters, marking a strategic commitment to the tech hub after a five‑year anniversary. The company reported 190% year‑over‑year enterprise customer growth, 60% revenue growth, and...
By AI-TechPark
News•Feb 18, 2026
Krisp AI Note Taker Raises the Bar for Meetings by Expanding Its AI Meeting Suite With Accent Conversion
Krisp AI Note Taker expands its meeting suite by adding real-time accent conversion alongside its established noise cancellation. The voice‑AI platform now offers AI‑generated transcripts, summaries and action items while normalizing diverse accents, improving clarity for participants. To date, the...
By MarTech Series
News•Feb 18, 2026
New Clutch and Conductor Data Reveals 87% of Content Marketers Increasing Budgets in 2026 as SEO Expands Into AI Search
Clutch and Conductor’s 2026 State of Content Report shows content marketers are boosting investment as SEO expands into AI search. Eighty‑seven percent plan to increase budgets next year, and one‑quarter now write primarily for large language models. The survey of...
By MarTech Series
News•Feb 18, 2026
TopQuadrant Launches Enterprise Context Platform to Build Trusted AI
TopQuadrant unveiled TQ Data Foundation, an enterprise context platform designed to close the AI "context gap" that keeps many large firms in pilot mode. The solution layers knowledge‑graph technology over existing data assets, delivering unified models, reference terms, metadata, and...
By MarTech Series
News•Feb 18, 2026
Spokenote Launches the First Video Platform Built to Scale Authentic Interaction
Spokenote unveiled the first video platform that combines automation speed with authentic, human‑focused interaction. The solution lets marketers generate personalized short‑form videos at infinite scale without manual editing or AI‑generated impersonations. Using modular components, each video adapts to viewer data,...
By MarTech Series
News•Feb 18, 2026
Bolt Data Announces Bolt Data Connect, Developed on the Servicenow AI Platform to Unify Equipment Data and Operational Workflows Across...
Bolt Data unveiled Bolt Data Connect, a solution built on the ServiceNow AI Platform that streams live IoT data from industrial equipment into enterprise workflows. The offering automates field service actions, predicts maintenance needs, and provides real‑time visibility across asset...
By MarTech Series
News•Feb 18, 2026
Sumner Explains Benefits of Microsoft’s Pegasus Program for i-Genie.ai
i-Genie.ai has been accepted into Microsoft’s invite‑only Pegasus Program, unlocking Azure AI credits, dedicated success managers, and marketplace listing. The partnership grants co‑selling rights, early access to Microsoft product updates, and high‑visibility promotion at events like NRF and MWC. Leveraging...
By ERP Today
Social•Feb 18, 2026
Discover James Kaikis' New‑Age GTM Innovators Framework
Friend of The Transaction , James Kaikis , with his version of the new age GTM innovators framework. Oh, btw, we are doing an event together and you are going to come. https://luma.com/w6x2lgd9
By Craig Rosenberg
Social•Feb 18, 2026
Eight Must‑Know AI Analytics & Optimization Tools
RT @MktgtTechAI Review: The Top 8 AI Analytics & Decision Optimization Tools https://t.co/2u84oWYpJW #AI #analytics #martech
By Tom Pick
News•Feb 18, 2026
Rethinking Value in B2B Services: Why Real Results Don’t Happen Overnight
The article argues that B2B service providers and clients often chase instant, headline‑grabbing metrics, but genuine value emerges from structured processes, strategic alignment, and continuous execution. Real transformation is measured by capability building, system clarity, and sustained outcomes rather than...
By e27
Social•Feb 18, 2026
LinkedIn Leads B2B; Which Platform Ranks Second?
There's no question LinkedIn is the GOAT for B2B social media. But what platform is #2? X? YouTube? IG? https://t.co/R4iITRyWsn
By Tom Pick
News•Feb 18, 2026
Camtek Ltd (CAMT) Q4 2025 Earnings Call Transcript
Camtek reported record Q4 2024 revenue of $117.3 million, a 32% year‑over‑year increase, and full‑year revenue of $429 million, up 36%. Operating income rose 42% in the quarter to $36.3 million and 56% for the year, pushing operating margin to 30.9%. The company...
By Motley Fool – Earnings Transcripts
News•Feb 17, 2026
Dicker Data Broadens Telco and UC Portfolio
Dicker Data has expanded its telco business unit to include a broader unified communications (UC) portfolio, targeting both Microsoft Teams Calling and multi‑vendor voice solutions. The new offering adds Switch Connect, Symbio, GoTo and IPscape, while InTele delivers end‑user training...
By ARN (Australia)
News•Feb 17, 2026
Genuine Parts Split Will Accelerate B2B Digital Strategy
Genuine Parts Co. will spin off its automotive and industrial divisions into two publicly traded entities—Global Automotive and Motion—targeting completion in the first quarter of 2027. The split is framed as a move toward strategic clarity and capital discipline, allowing...
By Digital Commerce 360
Social•Feb 17, 2026
Recover Lost Shoppers, Turn Wasted Ad Spend Into Revenue
Your ad budget is on life support, and you don’t even know it yet. Let me explain how you’re losing money on things you THINK are working: Let’s say you spend $50K on ads… …leading you to drive 12,000 visitors at $4 CPC… …but...
By Kody Nordquist
Blog•Feb 17, 2026
Do I Care? Posted on February, 2026
The article argues that "caring" is not an emotion but measurable engagement, and that many professionals default to going through the motions because system‑driven metrics reward activity over depth. It highlights how short‑term tenure cycles—especially the average 18‑month CRO lifespan—encourage...
By Partners in EXCELLENCE Blog
News•Feb 17, 2026
Celestyal Rolls Out Rewards for Med Group Bookings
Celestyal introduced a limited‑time promotion for travel advisors booking new group reservations on 7‑ and 14‑night Mediterranean cruises for the 2026‑2027 seasons. Incentives include tiered onboard credit ranging from €130 to €200 per person, free cabin rewards for groups of...
By Recommend
News•Feb 17, 2026
Professional Women’s Hockey League Partners With Oak View Group For Sponsorship Sales
The Professional Women’s Hockey League (PWHL) has appointed Oak View Group’s Global Partnerships division as its exclusive sponsorship sales partner. Within days, the league secured its first multiyear deal with Global Industrial, marking the inaugural partnership under the new commercial...
By Pollstar News
Social•Feb 17, 2026
Prioritize Message, Then Structure, Before Optimization
If you say your team is "testing constantly", then why isn’t your performance improving? I’ll take a guess: You have new landing pages, audience targets, offers, and creatives every week. Changing everything at once isn’t a “strategy”. Nothing can be isolated, nothing...
By Kody Nordquist
Social•Feb 17, 2026
Thoughtful Design Turns Conference Into Creative Networking Hub
There’s something special about returning to conferences you’ve been part of before. It was wonderful to be back for Standard Bank Corporate and Investment Banking 's 2nd Annual Global Marketing Conference. It was a joy to reconnect with familiar faces, meet...
By Pam Didner
News•Feb 17, 2026
Wolfspeed Adds VP of Sales for EMEA
Wolfspeed announced the appointment of Stefan Steyerl as Vice President of Sales for Europe, the Middle East and Africa, effective March 1. Steyerl brings more than 25 years of semiconductor sales leadership, most recently from Allegro MicroSystems and earlier roles...
By Semiconductor Today
Blog•Feb 17, 2026
Techscaler Plans New York Trip in Expanded Export Push
Scotland’s Techscaler programme is expanding its international itinerary, adding a June 2025 visit to New York and New Jersey and outlining a 2026 schedule that includes Japan, Silicon Valley, Singapore, and Hong Kong/China. Backed by £42 million and serving more than 1,400 tech...
By UK Defence Journal – Air
News•Feb 17, 2026
Dynatrace Announces Accelerated Growth and Innovation with AWS
Dynatrace announced accelerated growth by surpassing $1 billion in AWS Marketplace sales and earning the AWS Financial Services Competency. The company reported sustained triple‑digit growth over three years, driven by cloud‑native procurement demand. It also secured the AWS Agentic AI Specialization,...
By Database Trends & Applications (DBTA)
Social•Feb 17, 2026
Quantifying Qualitative AI Conversations with Claude Console
Nearly every AI research tool promises insights. Many still can’t tell you how much they matter. And very few connect them to what your whole company should do next. so I decided to try and build a better way Day 4: been using...
By Anna Furmanov
Social•Feb 17, 2026
Make Content Sales-Ready with the QUICK READY Check
Your business content has to make cents. That’s not a typo. Content can’t just be good to the Marketing team. It has be good to and for Sales. Marketing teams often review content like: “Is it good?” “Does it sound on-brand?” “Do we like the...
By A. Lee Judge
News•Feb 17, 2026
Finance and Sales Teams Don’t Match up on Criteria for Deal Approvals
A CreditSafe survey of over 200 finance and sales leaders reveals a stark mismatch in deal‑approval criteria. While 49% of sales executives rate company size and revenue as very important, only 33% of finance leaders share that view, with finance...
By CFO.com
Social•Feb 17, 2026
Unify Your Messaging Across Channels to Boost Conversions
Here's a quick exercise: 1. Open your homepage. 2. Open your latest paid campaign. 3. Open your sales deck. Now ask: Do they all describe the same ICP pain and the same unique solution? Or does each one position your company differently? We see this...
By devbasu
News•Feb 17, 2026
Team Vitality Partners With French Retailer E.Leclerc
Team Vitality announced a strategic partnership with French retail giant E.Leclerc, naming the retailer its main partner across all competitive divisions. The E.Leclerc logo will be featured on Vitality’s League of Legends, Valorant, Rocket League and Chess team jerseys. Both...
By The Esports Advocate
News•Feb 17, 2026
Nearshore Hiring Moves Beyond Engineering as US Firms Place Revenue Teams in Latin America
U.S. companies are expanding nearshore hiring beyond software engineering to include sales, customer success, and support teams in Latin America. The customer‑success market is projected to reach $16.5 billion by 2033, while bilingual support job postings have risen 50% year‑over‑year. Talent...
By HR Tech Series
Social•Feb 17, 2026
New Framework Distinguishes Thought Leaders, Influencers, Advocates
What's the difference between a thought leader, influencer and advocate? All of these terms have been used interchangeably over the years until Joel Harrison and Katy Howell discussed the topic last week on a LinkedIn Live. Joel shared his new framework which...
By Sarah Goodall
Social•Feb 17, 2026
Most Firms Invest in Generative AI; Few Achieve Maturity
Wow. 92% of companies are investing in gen #AI. Just 1% say they have reached "maturity."
By Tom Pick
News•Feb 17, 2026
Infosys and Anthropic Announce Collaboration to Unlock AI Value Across Complex, Regulated Industries
Infosys and Anthropic announced a strategic partnership to embed Anthropic's Claude models, including Claude Code, into Infosys Topaz AI services. The collaboration launches with a dedicated Anthropic Center of Excellence for telecommunications, targeting AI agents that automate complex, regulated workflows. It...
By MarTech Series
Social•Feb 17, 2026
Own a Compelling Idea, Not Just an Audience
Don't "build an audience" Find an idea you can own that people want to buy into
By Katelyn Bourgoin
Social•Feb 17, 2026
Hearst's B2B Drives Record $13.5B Revenue
New: @Hearst says it had record revenues ($13.5B) & profits last year, thanks to the continued growth of its B2B arm, which now makes up 60% of its entire biz https://t.co/Uofy5iRA8A
By Sara Fischer
News•Feb 17, 2026
MarTech Interview With Misha Williams, Chief Operating Officer @ GWI
Chief Operating Officer Misha Williams of GWI discusses the launch of Agent Spark, an AI‑powered platform that injects analyst‑grade human insights directly into tools like ChatGPT, Claude and Copilot. He warns marketers that AI outputs must be grounded in representative...
By MarTech Series
Social•Feb 17, 2026
Top Accounts to Follow for Business Growth
Accounts you should to follow to help grow your business: Retention Expert: @EricRausch Retention Strategy: @Ferastotle Growth Strategy: @KFragoulias $500M Founder: @YDaftary CRO Systems: @brianschmitt_
By Kody Nordquist
Social•Feb 17, 2026
AI Funding Redefines B2B Industry Strategies
Where #AI Investment Is Reshaping Industry Strategy [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/KY1jwQsK01
By Tom Pick
News•Feb 17, 2026
AXIS Consulting Shares a Practical Model for Scaling AI, Automation, and CRM Change
AXIS Consulting unveiled a five‑component operating model to help mid‑market and enterprise firms scale AI, automation, and CRM initiatives beyond isolated pilots. The framework aligns use‑case selection, data governance, process‑first design, embedded change management, and continuous measurement to create repeatable,...
By MarTech Series
Social•Feb 17, 2026
Audit Your Content for AI Search Engines Efficiently
AI engine optimization audit: How to audit your content for #AI search engines via @HubSpot https://t.co/GgooRGVbw4 A complete workflow for running an AI engine optimization audit, priority fixes, a practical checklist, and the HubSpot tools that support the process. https://t.co/5Yr6KAgt3O
By Tom Pick
News•Feb 17, 2026
Starweaver Expands AI Engineering Presence in Hyderabad
Starweaver announced a major expansion of its AI engineering hub in Hyderabad, planning to quadruple its engineering and data staff within six months. The center will accelerate development of AI‑driven platforms such as Journeybuilder, DesignPilot, and analytics intelligence tools for...
By MarTech Series
News•Feb 17, 2026
Comcast Business Powers February’s Biggest Broadcast Events
Comcast Business is again partnering with NBCUniversal to provide the backbone network for three marquee February events: Super Bowl LVII, the 2026 Milan‑Cortina Winter Olympics, and the 2026 NBA All‑Star Game. The company will deliver dedicated, high‑capacity fiber connections linking...
By MarTech Series
News•Feb 17, 2026
How AI, Automation and Services Drive Synnex’s Value Vision
Australian IT distributor Synnex has opened a $150 million, AI‑enabled logistics centre in Melbourne, marking a shift from traditional distribution to a platform‑focused model. The new facility incorporates advanced automation, improving speed, safety and scalability while supporting a broader suite of...
By ARN (Australia)
News•Feb 17, 2026
ITC Infotech Opens APAC HQ, Digital and AI Hub in Melbourne
ITC Infotech opened its Asia‑Pacific headquarters and digital‑AI hub in Melbourne, the fourth such centre globally. The hub targets sectors including consumer‑packaged goods, retail, manufacturing, banking and especially agriculture, aligning with Victoria’s $20 billion agri‑economy. ITC plans to hire about 150...
By ARN (Australia)
News•Feb 17, 2026
How to Use Close Forms with Workflows (and Never Miss a Lead Again)
Close’s native Forms and Workflow tools let inbound teams capture a prospect’s information and instantly trigger a series of automated actions. When a form is submitted, a lead is created or updated in the CRM, assigned to an owner, set...
By Close Sales Blog
Social•Feb 16, 2026
Nurture Leads for 12 Months, Book More Clients
This is soooo true My lead funnel is a solid 12 month of nurturing. 75% of the clients we booked in January found out about us over 6-9 months ago. They just kept getting nurtured and given free info. Scale into your lead gen...
By Kody Nordquist