Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Cordial Joins the Shopper Context Protocol to Help Brands Bridge the Intent Divide
Cordial, a leader in enterprise marketing messaging, has joined the Shopper Context Protocol (SCP), an open standard designed to preserve shopper context and intent across agentic AI ecosystems. The move aims to bridge discovery, context and transaction to enable more personal AI-driven commerce by ensuring brands and AI agents can share and act on consistent shopper signals. For brands and marketers, adoption of SCP could improve cross-platform personalization, conversion continuity and interoperability between AI systems, while accelerating industry moves toward common standards for shopper data and intent.
Particular Audience Launches First-Ever Automated Ad Set Builder for Retail Media
Particular Audience unveiled its Automated Ad Set Builder, a market-first tool that enables one-click creation of AI/ML-powered Sponsored Product onsite ad campaigns across all billing types and ad placements. The feature automates every manual step in campaign setup, promising faster...
Snappy Kraken Unveils Bidirectional CRM Integration for AI-Powered Marketing Intelligence
Snappy Kraken launched what it says is the first real-time, bidirectional CRM integration for financial-advisor marketing, linking advisors’ CRMs directly with its AI-powered marketing platform to eliminate data silos. The integration synchronizes contact and engagement data both ways, enabling faster...
AdCreative.ai, an Appier Group Company, Launches Mobile App to Put Professional Ad Creation in Everyone’s Pocket
AdCreative.ai, part of the Appier Group, launched its first mobile app to let users create professional-quality ads from a smartphone by snapping a product photo and applying AI-driven templates and enhancements. Debuting ahead of the key Black Friday and holiday...
IAB Tech Lab Pushes Privacy Standards Forward with GPP and DDRF Updates
IAB Tech Lab unveiled updates to its Global Privacy Protocol (GPP) and released Version 2 of the Data Deletion Request Framework (DDRF), both open for public comment through Dec. 1, 2025. The GPP now adds sections for Maryland, Indiana, Kentucky...
Typeform Launches AI Engagement Platform to Turn Forms Into Workflows
Typeform launched an AI Engagement Platform that transforms its legacy form-builder into an integrated engagement ecosystem combining form creation, automation and analytics. Built on insights from more than 1 billion anonymized responses, the platform converts static forms into end-to-end workflows...
Jetico Enables Smarter Data Management and Stronger Compliance with AI-Powered Data Classification
Jetico has added AI-powered data classification to its Search product (integrated with BCWipe), enabling organizations to automatically classify, discover and securely erase sensitive files within a single workflow. The new feature uses content-based categorization to speed data discovery and automate...
Clinch Named First Third-Party Ad Serving Solution to Serve Ads to Amazon Custom Audiences, Utilizing a S2S (Server-to-Server) Integration
Clinch announced a first-to-market server-to-server ad serving integration with Amazon DSP that lets advertisers serve ads to and make serving decisions against Amazon Custom Audiences. The integration, described as customer- and privacy-centric, expands Clinch’s collaboration with Amazon Ads and leverages...
Quiet Martech Is Redefining How Teams Work
Marketing teams are embracing “quiet martech,” a back-to-basics movement that favors fewer, better-integrated tools and background AI to reduce cognitive load and operational friction. After audits and 18-month consolidation projects, companies report faster time-to-market, more consistent campaigns, reduced burnout and...
Key Takeaways
TL; DR In Cracker Barrel’s first 24 hours, 44.5% of posts and 49% of boycott calls were likely bots—yet the stock still fell ~7%. The pattern is always the same: human seeing, bot inflation, human validation, and then a real...
Creator Television® Launches On-Demand Offerings on Plex and Xumo Play
Sabio Holdings said its owned streaming network and studio, Creator Television®, has launched its ad-supported VOD offering on Plex and Xumo Play, marking the network’s AVOD debut and an expansion of its distribution partnerships. The move leverages Sabio’s ad‑tech capabilities...
Retail ID AI-Powered Shareholder Verification Engine Launched by TiiCKER
TiiCKER launched Retail ID, an AI-powered, enterprise-grade SaaS solution that provides instant document verification to validate retail ownership for public companies. The tool enables firms to identify and authenticate individual shareholders in real time, unlocking direct-to-retail marketing, shareholder engagement and...
SymphonyAI Expands Industrial AI Platform With IRIS Forge—AI-Powered Application Creation for Industrial Market
SymphonyAI launched IRIS Forge, a new capability within its IRIS Foundry industrial AI platform that lets manufacturing and process teams create, deploy and scale AI-powered applications in hours rather than months. The tool brings AI development to engineers and operators—accelerating...
Strong CTAs Amplify Your Entire Marketing Strategy
🔴 Because a great CTA makes all of your marketing more effective... Lead generation is a chain. It starts with the traffic source and ends on the thank you page. Each step in that process is a link in the...
Applying Behavioral Science for Improved Conversions
In this episode, host explores how behavioral science can boost conversion rates by applying psychology‑based tactics to pricing, perceived quality, and decision‑making. Guest Richard Shotton explains key principles such as loss aversion, social proof, and anchoring, showing how they can...
The Marketing Cloud Launches Agent Cloud, a Secure and Flexible Way for Brands and Agencies to Power AI-Driven Marketing
The Marketing Cloud, part of Stagwell, publicly launched Agent Cloud, a unified platform that gives brands and agencies one-login access to major AI models and customizable, purpose-built marketing assistants. Built for security and flexibility, Agent Cloud centralizes AI tools and...
Free Web Analytics Simplifies Understanding Your Site
It’s been almost two months since I became CEO of Crazy Egg. Last month we shipped Free Website Surveys. Tonight we’re shipping Free Web Analytics. And I can’t wait to show you what we’re shipping next month. We’re moving fast, but with purpose. Everything...
Bloomreach and Uniform to Unveil New Turnkey Conversational Commerce Framework at Upcoming MACH Alliance AI Hackathon
Bloomreach and Uniform will unveil a turnkey conversational commerce framework at the MACH Alliance AI Hackathon on Oct. 21–22 that combines composable architecture with generative AI, built on the MACH Alliance’s Open Data Model. The joint solution demonstrates how brands...
SCX and SambaNova Launch Australia’s First ASIC‑Powered Sovereign AI Cloud
SouthernCrossAI (SCX.ai) and SambaNova have launched Australia’s first ASIC‑powered sovereign AI cloud, delivering onshore, high‑performance AI infrastructure aimed at regional governments and enterprises. The platform emphasizes data sovereignty, energy efficiency and sustainability while promising lower latency and secure local data...
Transparency in AI Builds Trust Through Visible Thinking
When people trust humans, they trust intent. When they trust AI, they trust transparency. The best AI agent interfaces will reveal complexity with clarity. A good experience helps people see how an agent thinks, not just what it does. That’s how confidence...
AI Marketing Toolbox Grows: 10 New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added in the past 2 weeks include @AgentDotAi, @mumblenote, @perplexity_ai Email Assistant, @sembly_ai, @NotionHQ Agent, @whatconverts, @Sprinklr, @omneky, and @heravideoapp
A New Sales Paradigm with Adem Manderovic & George Coudounaris
CRO School founders George Coudounaris and Adem Manderovic advocate a “closed‑circuit” relationship‑first outbound model for small or early markets, arguing big‑company playbooks burn finite lists and produce pipeline inflation. The approach prescribes tight segmentation (50–200 named accounts; treat motion differently...
Free, Unified Dashboard: Introducing Crazy Egg Web Analytics
We just launched Crazy Egg Web Analytics. Clarity in one dashboard. Free forever. https://t.co/SKfnnQnTtF
Seven Key Factors Driving Ongoing Retention and Engagement Challenges
Workforce retention and #employeeengagement challenges will be part of life for years to come. Here's to win the battle for talent. The Seven Factors Behind Employee Engagement, Retention, and Loyalty Challenges https://t.co/0qke7Ybikk via @bestcorpevents #futureofwork https://t.co/9aIr0Sy5Bh
Ep. 195: How to Build a Successful Content Strategy for Korea
In this episode, Hyein Yoon explains that Korean B2B marketing differs from the West in its collectivist culture, hierarchical decision‑making, and relationship‑driven approach, meaning firms must prioritize trust‑building and offline interactions before pitching products. She warns against copying Western tactics,...
Identifying Future Buyers of SaaS Companies
New!! "Who Will Buy The SaaS Companies?" https://t.co/m1tppdUsFM
The Moment Has Arrived: Take Action Now
It’s time. It’s time to get ahead of the pack in AI + B2B. Not next quarter. Not next year. Right now. Because the companies that figured out AI in GTM over the past 12 months are now scaling those...
Chattanooga’s Santa Rosa Software Announces Partnership with Omega Orion to Develop Mobile App Solutions for IBM Z/OS
Chattanooga-based Santa Rosa Software, a 2023-founded provider of mobile applications for IBM z/OS, has partnered with application and website developer Omega Orion to add a mobile app development team and secure an Asia-Pacific distribution channel. The deal expands Santa Rosa’s...
Early Startups Need Visibility; Established Firms Need Content
Visibility or content — which one really drives growth? The answer depends on who you are and where you are. - For early-stage startups, visibility is everything - Founders with industry recognition can pull the brand forward - Their presence...
ChatGPT Turns Conversation Into Global App‑Free Marketplace
Most people think OpenAI is chasing WeChat’s playbook. In reality, it’s building something even bigger. Here’s what’s really happening👇 In China, chat became the internet. You can book flights, pay bills, or order dinner inside one message window. That started...
Your Google Business Profile Is the Secret to Local SEO
On the Duct Tape Marketing Podcast, John Jantsch argues that Google Business Profile has evolved from a simple directory listing into a publishing platform critical for local SEO, AI overviews, and zero‑click searches. He prescribes concrete weekly and monthly actions—regular...
Feature Bloat Dilutes Focus, Turns Users Into Habit
Somewhere along the way, growth stopped meaning progress and started meaning more. More features. More dashboards. More categories to chase. Every successful product faces this moment. You build something people love. It works. Then comes the temptation to widen the story....
Winning Startups Choose Either Full Office or Full Remote
One of the best CEOs I know said to me the other day, "I wish we'd never allowed work from home I know this is a complex issue even today, and for many, a triggering one. What I can tell you in...
5 Ways a B2B CDP Transforms Your Marketing and Sales Alignment
B2B customer data platforms are emerging as essential martech for enterprises, with analysts like Forrester and Gartner recognizing the category as it helps unify fragmented CRM, marketing automation and other enterprise data. The platforms deliver five core benefits—breaking down silos,...
2026 Social Media Marketing: 36 Key Predictions
36 Predictions for #SocialMedia Marketing in 2026 https://t.co/Am8e2QArNb
Price by Value, Not Deliverables: Charge for Client’s $1M Gain
The difference between a $10K/month deal and a $100K/month deal? It’s not the deliverables. It’s the value of hitting the client's goals. So what's a fair fee for your services if you help your client make an extra $1m this year? https://t.co/tJgFFGVOmc
Your Nurture Strategy Is Lazy Marketing
Moni Oloyede argues that most B2B nurture programs fail because they rely on automated drip campaigns instead of building relationships, and outlines a four‑step R.E.A.L. approach—Relationship, Empathy, Active listening, Low‑pressure engagement—to drive real engagement and conversions. Rather than pushing generic...
Key Features That Boost Team Performance + 2025 Picks
Team Performance Software: What Features Truly Move the Needle + Top Picks for 2025 - B2B Marketing Blog | Webbiquity - https://t.co/GOdkGAzPRf
B2B Shifts Focus From Reach to Relevance
From Reach to Relevance: How #B2B Marketers Are Rewriting the Advertising Playbook https://t.co/yB5Ez8BKPv
Qinary Unveils Innovative AI Search Blueprint for Market Leadership
Qinary CEO Buck Wise unveiled a new AI search blueprint aimed at helping med spas and real estate professionals establish market leadership by embedding advanced search-driven marketing into their customer acquisition strategies. The initiative leverages Qinary’s next-generation marketing systems to...
Boost Sales Pipeline Using Personalized LinkedIn Ads
Accelerate Pipeline with 1:1 LinkedIn Ads & More https://t.co/zhd7SKhqTN
Agency Leads Plummet 30‑50% Amid Weak Economic Sentiment
General economic sentiment is crappy right now. Google and LinkedIn reps have seen increased CPLs and decreased volume. With our client data, we can see similar things. Agency businesses are seeing a 30-50% decrease in MoM leads. In some cases, 80%.
Lifeist Relaunches Mikra Products on Amazon.com Expanding Access to Its Performance-Focused Portfolio
Lifeist Wellness has relaunched its Mikra brand on Amazon.com in the U.S., unveiling a refreshed storefront and a lineup of performance-focused products with new formulations, updated packaging, and competitive pricing. The move is aimed at increasing accessibility to U.S. consumers...
Ease Over Features: Treat Focus as a Feature
Users don’t remember how much you can do. They remember how easy it was to do the thing they came for. Focus is a feature. Treat it like one.
Digital Wins: Smarter B2B Selling Over Print
Print vs Digital: The Future of Selling Smarter [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/KsTCvlYXqv https://t.co/YLhpqrDTKR
Presidio Launches Resonate, an Agentic AI-Powered Media Lake for Sports, Media and Entertainment
Presidio launched Resonate, an all-in-one content platform for sports, media and entertainment that integrates AWS Media Lake with agentic AI to unify archives, metadata and live feeds. The platform is designed to accelerate content activation and monetization by streamlining ingestion,...
EQ Drives High-Performance Teams Beyond Raw Talent
In business as in sports, high-performing teams aren't built on talent alone. Winning teams have members with high EQ who work together as a cohesive group. Why Emotional Intelligence is Vital to High-Performing Teams https://t.co/EGI7B2JPd2 via @bestcorpevents #EQ #teamwork https://t.co/du6z6DGAnL
Dynamo Software Unveils v3.0 Platform, Empowering General and Limited Partners With Advanced AI and Automation
Dynamo Software launched Dynamo v3.0, a major upgrade to its end‑to‑end alternative‑investment platform that centralizes deal sourcing, investor communications and portfolio monitoring while adding AI‑driven automation, an AI Document Hub for extraction/summarization and a HoldingsInsight service. The release responds to...
Locus Robotics Reports Record Growth Achieving 6 Billion Picks in Fastest Time Yet
Locus Robotics said it reached 6 billion picks in the fastest time in the company’s history, citing its strongest growth across two consecutive record quarters driven by accelerating customer implementations and faster time-to-value. The company attributed gains to broader adoption...
Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls
Synthflow AI announced a WhatsApp Business Calls integration that brings its enterprise-grade voice AI capabilities—speed, consistency and automation used on phone lines—directly into the world’s largest messaging platform. The update addresses longstanding challenges with WhatsApp voice calls, allowing companies to...