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More Americans Want Brands To Get Political

Ipsos’ February 2026 Consumer Tracker of 1,085 U.S. adults shows a nuanced shift in attitudes toward corporate political engagement. While a solid majority—57% on social issues and 56% on political issues—still prefer brands to stay neutral, the share that endorses brand activism is climbing, especially on racial‑justice topics (48%) and LGBTQ+ visibility (31%). Purchase intent reflects this split: 49% say they’re more likely to buy from a company that opposes racism, yet 56% would avoid brands whose political stance conflicts with their views. The poll also reveals that only 13% support government penalties for controversial corporate statements.