Today's Digital Marketing Pulse
Consumer journeys go non‑linear, MiQ study finds
MiQ’s ‘From Funnel to Flexibility’ study, analyzing data from 53 million households and 700 trillion signals, shows 87 % of shoppers change digital activities at least hourly and 42 % describe their purchase path as random. The research, based on surveys of over 4,000 consumers and 600 marketers in the US, UK, Canada and Australia, challenges the traditional linear marketing funnel.
Also developing:
By the numbers: DOJO AI raises $6M Seed round
College Influencer Nah Turns Side‑Hustle Into Six‑Figure Career, Redefining Campus Marketing
Amherst College sophomore Nah has leveraged TikTok and Instagram to earn a six‑figure income from brand partnerships, signaling a shift toward student‑generated content as a core marketing channel for universities. The rise of “StudyTok” creators is prompting institutions to formalize creator‑economy training and sparking debate over authenticity and equity in education outreach.
Picsart Launches AI Playground to End Creator Subscription Fatigue
Picsart introduced AI Playground, a single‑prompt interface that bundles over 100 AI models from more than 24 providers. The tool replaces multiple subscriptions with a pay‑for‑use model, targeting the growing cost burden on independent creators.
DoorDash Unveils Three Data‑Driven Ad Tools, Claiming 14% Higher ROAS for Restaurants
DoorDash announced three new advertising products—Brand Interest Targeting, Brand Sales Growth and Average Ticket Sizing Reporting—designed to help restaurant partners acquire higher‑value customers. Early tests showed a 14% boost in return on ad spend and a 35% increase in average...
Munch Studio Launches AI Video Editing Suite That Turns Long-Form Video Into Social Media Content in Minutes
Munch Studio unveiled an AI‑powered video editing suite that converts long‑form footage into platform‑ready short clips in minutes. The tool automatically clips, captions, scores relevance, adds music and formats videos for Instagram Reels, TikTok, YouTube Shorts, Facebook and LinkedIn. All...
Your Favourite Commenter Might Not Be Writing Their Own Comments
A five‑week investigation of the Slow AI Substack newsletter scraped 4,929 comments from 139 posts and profiled 595 commenters. By analyzing comment‑to‑post ratios, conducting live Turing tests, and deploying canary traps, the author identified five accounts that use virtual assistants—human...
The Stack: Advertising’s Next Phase
Advertising, streaming and regulation converged this week as platforms intensified monetisation while facing heightened scrutiny. The IAB unveiled a guide to mature AI‑driven commerce‑media networks, and Publicis reported 6.4% revenue growth with 86% of its services now AI‑powered. OpenAI rolled...
Should Affiliates Buy Likes on Social Media? Here’s What the Articles Promoting It Won’t Tell You
The FTC’s Consumer Reviews and Testimonials Rule, effective October 21, 2024, prohibits buying fake Instagram likes, followers or engagement when used to misrepresent commercial influence. Violations carry civil penalties of up to $53,088 per infraction. For affiliate marketers, the rule means that...
Spain Study: Streamers Using Geo-Targeted Ads to Boost Revenue
A Spanish university study of Netflix, Prime Video, Disney+ and HBO Max reveals that all four services are integrating geo‑targeted, personalised advertising into ad‑supported tiers. Researchers examined 920 ads across 536 episodes, finding that Prime Video runs the most ads...
Why Aspiring Actors and Critics Are Turning to Celebian for Instant TikTok Growth
Aspiring actors and film critics are turning to Celebian, a platform that sells TikTok followers, to jump‑start their online presence. A robust follower count signals marketability to casting directors, producers, and brands, helping creators break the visibility loop where content...
Consumer Use of Google for Discovery Declines
Clutch Research reports a sharp decline in Google reliance as AI assistants take center stage. Sixty‑nine percent of AI‑assistant users now use Google less, while 32% turn to AI first, surpassing the 28% who still start with Google. Daily AI...
MAG International Picks Oliver Chislett as Group Head of Programmatic
Media Agency Group International (MAG International) has appointed Oliver Chislett as Group Head of Programmatic. Chislett arrives with two decades of media‑sales and trading experience from firms such as Spotify, News UK, CarGurus, Etisalat and JCDecaux. In his new role he will...
PUMA India Turns RCB Jersey Into Everyday Fandom with #RCBEverywhere
PUMA India launched the #RCBEverywhere campaign, urging Royal Challengers Bangalore fans to wear the team jersey in everyday settings. The initiative features Virat Kohli, Rajat Patidar and Krunal Pandya in a digital film and highlights a viral Kumbh Mela fan moment. PUMA reports a...
Facebook Affiliate Partnerships Brings eBay, Amazon, and More Into Creator Commerce
Meta unveiled Facebook Affiliate Partnerships at Shoptalk, letting creators tag products from major retailers directly in posts and Reels. The rollout starts with Amazon in the United States and Shopee across eight Asian and Latin American markets, while eBay, Temu...
Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
YouTube is positioning its platform as a television equivalent to capture premium ad budgets, emphasizing the growing share of viewing on living‑room screens. At its NewFronts event, the company let creators pitch the TV narrative, citing data such as 62%...
TikTok Upgrades Ads to Bridge Content and Commerce
TikTok is rolling out upgraded high‑impact ad formats—including Logo Takeover, TopView and Prime Time—to turn the platform into a seamless "content + transaction" experience. These formats give brands immediate, full‑screen exposure when users launch the app and allow multiple impressions within short...
Sydney Sweeney Is Back, This Time in Shorts, for American Eagle
American Eagle relaunched its campaign featuring Sydney Sweeney, this time in shorts, after the previous ad sparked controversy over alleged white‑supremacy references but also drove a sales surge. The new spot leverages Sweeney’s rising profile from the final season of...
DoubleVerify Creates AI SlopStopper for Social to Tackle Low-Quality AI Content
DoubleVerify has launched AI SlopStopper, a new tool within its DV AI Verification suite designed to identify and block low‑quality AI‑generated content on social and video platforms. The solution blends proprietary AI detection with human oversight, feeding results into the...
Amazon Closes a Long-Standing SEO Loophole in A+ Content
Amazon has eliminated the seller‑controlled alt‑text field in A+ Content and Brand Story, replacing it with AI‑generated image descriptions. The change applies to new and existing assets across marketplaces, starting in Europe and expanding globally. Sellers can no longer edit...
Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)
In a recent eMarketer podcast, host Marcus Johnson and guests Arielle Feger and David Simon dissect the shortcomings of current media measurement, especially the over‑reliance on simple reach numbers. They argue that traditional metrics fail to capture the true quality...
The Rundown: Q1 Dealmaking Cools Across Ad Tech and Martech as AI Remains the Hottest Ticket
Deal activity in ad‑tech and martech cooled sharply in Q1 2026, with LUMA Partners reporting an 11% drop in total M&A volume to 103 transactions and a 30% decline in deals over $100 million. While ad‑tech deal counts held steady, high‑value...
Mediavine and Index Exchange Link 18,000 Publishers' Data to Index Marketplaces
Mediavine announced an expanded partnership with Index Exchange, enabling audience segments from its network of more than 18,000 independent publishers to be accessed through Index Marketplaces. The deal makes Index Exchange the first SSP to offer Mediavine’s curated data via...
Inside the Creator-Led Media Economy: Coachella
Influencer marketing now commands 20‑30% of media budgets, with Australian creator spend hitting $830 M AUD (≈$550 M USD) in 2025 and projected to reach $1 B AUD by 2030. The Coachella festival has become a high‑velocity content factory, where brands like Revolve, Hailey Bieber’s Rhode, and...
Google Blocked and Removed More than 8.3 Billion Ads in 2025
Google’s 2025 Ads Safety Report shows the company blocked or removed more than 8.3 billion ads, with over 99 % stopped before they reached users. The crackdown included suspending 24.9 million advertiser accounts—four million linked to scams—and deleting 602 million scam‑related ads. Enforcement also...
Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools
Weigel Broadcasting announced a partnership with OpenAP to roll out advanced advertising tools ahead of the 2026 Upfront season. The collaboration lets advertisers access richer audience data and purchase inventory across Weigel’s nine niche TV networks, including MeTV and Heroes...
Agentic Advertising Needs Interoperability, Standardisation, and Adoption to Thrive
The IAB Tech Lab has introduced the Agentic Advertising Management Protocols (AAMP), a standards‑driven suite designed to make advertising agents interoperable, transparent, and production‑ready. AAMP adds new protocols—Model Context Protocol (MCP) and Agent‑to‑Agent (A2A)—and an open Agent Registry that mirrors...
Amazon Pauses Controversial Ad Payment Change After Seller Backlash
Amazon announced it will pause the rollout of a new advertising payment option that would force sellers to use account balances or Pay‑by‑Invoice, deferring the change to Aug. 1, 2026 after coordinated pushback. The move underscores growing tension between the marketplace’s ad...
VTEX Unveils AI‑Native Commerce Suite, Redefining Digital Retail
VTEX announced an AI‑native commerce suite at its VTEX Day event, positioning the platform to automate operations, personalize customer experiences and expand ad monetization. The launch, part of VTEX Vision 2026, targets the 2,200 B2C and B2B brands already using...
AARON Awards Crown Inaugural Winners Spotlighting Rise of AI-Native Creative
The inaugural AARON Awards announced their first global winners, drawing entries from 45 countries and positioning AI as a standalone creative discipline in advertising. Judges praised projects that treated AI as a medium requiring direction and restraint, rather than a...
From Audit to Execution: Your First 7 Days of a Clean Social Strategy
The article presents a step‑by‑step, seven‑day social‑media strategy reset that begins with a 60‑90‑minute audit and ends with a week‑two content plan. It stresses platform‑specific audits, profile optimization, a single‑session content batch, and early engagement before scaling volume. The workflow...
HubSpot Introduces AI‑Powered Answer Engine Optimization Features
.@HubSpot adds Answer Engine Optimization, contextual updates to platform https://t.co/c0cINkMnAW HubSpot launched features for AI visibility, progressing deals and a bevy of AI agents. https://t.co/z3W1Hu7Up7
Static Sites Beat WordPress for Speed, Cost in Local Business Marketing
Local marketers are opting for static site generators over traditional or headless WordPress to cut load times and keep development budgets between $2,000 and $10,000. The shift reflects data that sites slower than three seconds lose 53% of visitors, prompting...
Yahoo DSP Taps Guardian in Push for Cleaner Programmatic Supply
Yahoo DSP has partnered with The Guardian to create a direct‑to‑publisher pathway that lets advertisers buy the newspaper’s premium digital inventory through Yahoo Backstage. The integration simplifies campaign discovery, activation and optimisation, reducing the complexity of programmatic buying. The Guardian...
Nexxen Launches Enhancements to ‘nexAI DSP Assistant’ to Amplify ‘Full-Funnel’ Campaign Outcomes
Advertising technology firm Nexxen unveiled major upgrades to its AI‑driven demand‑side platform, the nexAI DSP Assistant. The enhancements expand the assistant’s role to pre‑campaign quality assurance, real‑time mid‑flight optimization, and post‑campaign analytics, while a new user interface simplifies workflow and...
How to Build a Signature Content Series that Grows Your Audience
The article provides a step‑by‑step guide to creating a signature content series that accelerates audience growth, highlighting a five‑step framework that starts with planning six episodes before launch. It distinguishes episodic, serialized, and hybrid formats, stressing the importance of a...
Coachella 2026 Wasn’t Just a Music Festival; It Was a Brand Universe
Coachella 2026 transcended a music event, becoming a sprawling brand universe where beauty, spirits, AI and hospitality brands built immersive experiences. Hailey Bieber’s Rhode launch, Kendall Jenner’s 818 Tequila outpost, and Red Bull’s 20,000‑sq‑ft Mirage turned product drops into cultural...
Google Details AI Push Against Harmful Ads
Google announced that its Gemini‑powered AI models are now filtering harmful ads more effectively, removing 438.6 million ads and suspending 594,000 advertiser accounts in Australia during 2025. The same technology blocked over 8.3 billion ads worldwide and shut down 24.9 million accounts, including...
Messy Authenticity Beats Polished Brand Storytelling
Brand content does not have to be perfect stories. Share opinions. Share the real experiences. Share the messy ones. That's what earns attention because everyone else is polishing.
BCM Group Launches Search Works, to Unify Owned, Earned and Paid in an AI Era
Queensland‑based BCM Group has launched Search Works, a data‑driven brand visibility platform that replaces traditional SEO with an adaptive SEO/GEO model tailored for AI‑powered search. The service, led by Managing Director Lukas Temple, already secured new clients Youi Insurance and...
Lead Marketer Demonstrates Claude Code Setup and Workflows
Proud moment 🥲 Our lead marketer, completely unprompted, shared a video about how she set up Claude Code from scratch and showed a few workflows for client work. https://t.co/C0KlrVuHpA
Pinterest's Plea: 'Put Down Your Phones'
Pinterest is rolling out a "How did they do it" ad campaign that tells users to put down their phones and live offline, debuting on May 1 across TV, cinema, out‑of‑home and digital channels. The company frames its platform as engineered...
The Content Cultures That Last Have One Thing in Common
Content programs often lose momentum after about 18 months, with only 22% of B2B marketers rating their efforts as highly successful. Research from the Content Marketing Institute shows that 62% of the winners have a documented content strategy aligned to...
Facebook Wants to Scan Users’ Camera Rolls for Content
Meta has begun testing an opt‑in camera‑roll suggestion feature for Facebook users in the United Kingdom. The tool scans a device’s photo library, identifies standout moments and proposes ready‑made collages, videos or story drafts that can be posted to Feed,...
Meta's Carousel Ads Are Surprisingly Rare in Feeds
In Meta's UI every ad is shown in a carousel. I rarely, if ever see carousel ads in my feeds. I have multiple Meta accounts with different preferences so you'd think I'd get them at some point. But it's so...
Instagram Expands Your Algorithm Tool to Explore
Instagram is extending its "Your Algorithm" content‑recommendation tool from Reels to the Explore feed, allowing users to fine‑tune the topics they see across both surfaces. The feature, first tested on Reels in October, now appears for English‑language users in Explore,...
Avoid Creepy Personalization: Keep Healthcare Ads Trustworthy
“Creepy personalization” breaks trust. Rob Janes explains how healthcare ads can stay relevant without crossing the line. ▶️ Watch the interview: https://t.co/eKmsXk6CsW @ad_butler #BrandTrust #hcmktg
How to Use AI Brand Monitoring for Always-On Brand Health
AI‑driven brand monitoring is shifting from a niche advantage to a baseline requirement as the internet’s content volume explodes. Large‑language models synthesize mentions across social, news, forums and emerging AI chatbots, turning raw volume into thematic insights and nuanced sentiment....
BeReal Launches Creator Program to Lure Influencers and Advertisers
BeReal has begun a proactive outreach to U.S. influencers, offering verification and brand‑partner tools as part of a creator‑focused program. The move follows earlier pilots in France and Japan and comes as the app’s downloads fell 41% year‑over‑year in 2025.
How to Create AI Agents for Social Media Marketing
Social media teams are overwhelmed by the volume of platforms and messages, prompting a shift toward AI agents that can autonomously generate content, monitor trends, and handle customer interactions. The guide outlines how to build such agents—from selecting LLMs and...
Threads Expands Social Media Management Functionality
Meta’s Threads platform is rolling out a suite of API enhancements that let brands cross‑share to Instagram Stories, schedule posts up to 10,000 characters, embed content without tokens, and receive real‑time notifications. The changes also lower the follower threshold for...
DIGI Search Launches Full-Service Dental Web Platform Tied to NextGen TV Ads
DIGI Search announced a new full-service dental web management platform that integrates its proprietary NextGen TV advertising suite. The initiative aims to move dental practices away from fragmented social‑media ads toward high‑impact, household‑level TV placements, promising higher‑value case acquisition.