Know What's Happening in Digital Marketing
Know What's Happening in Digital Marketing
Digital Marketing Pulse
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
Samsung Ads and Crumbl drive 23% conversion on CTV campaign
Samsung Ads partnered with Crumbl for a seven‑week CTV acquisition push, delivering over 16,000 app installs and five‑figure revenue. The effort achieved a 23% conversion rate that outperformed Crumbl's social campaigns, aided by transparent attribution through AppsFlyer, and Samsung later reduced the guaranteed cost‑per‑install.
Also developing:
By the numbers: Cvent acquires ON24
X is testing in‑stream paid‑partnership tags that would let creators flag sponsored content directly within the feed. The feature would replace manual #ad disclosures with an automated tag, potentially offering brands performance analytics similar to those on rival platforms. This rollout aligns with X’s broader creator push, including higher revenue‑share payouts and cash prizes for top long‑form posts. If launched, the tags could streamline compliance, boost transparency, and encourage more paid promotions on the platform.
The episode explains how to efficiently manage social media content across multiple platforms by turning a single core idea into platform‑specific formats rather than reposting identical material. It outlines a workflow that starts with a central content plan, creates a...
Threads is experimenting with animated, GIF‑style stickers that can be embedded directly in user posts, appearing as moving emojis within the main feed. The feature differs from the existing native GIF attachment, which places a separate panel in the composer....
I've attended 89 marketing conferences over the years. Almost all of them had the same problem. The best conversations happened in the hallway. At the bar. Never during the actual sessions. So I built Spryng differently. We hand-match attendees before the event. Similar...
The episode explains how rank tracking has become a strategic, data‑driven asset in the AI‑first search landscape of 2026, where zero‑click results and AI Overviews dominate. It highlights the need to monitor new metrics such as citation status, visual rank,...
The episode breaks down the 15 essential email marketing metrics—ranging from deliverability (delivery, bounce, spam complaint rates) to engagement (open, click‑through, CTOR, engagement rate) and revenue impact (conversion, revenue per email, ROI) and list health (unsubscribe, growth) and attribution. It...
The episode explores how AI is shifting from pure efficiency to delivering emotional value, urging brands to evolve into AI personalities that foster trust and companionship. It outlines a spectrum of digital personas—from night‑time healers offering psychological support to career...
The episode outlines how B2B SaaS eCommerce firms can scale internationally by first establishing a stable global positioning spine and then tailoring emphasis to regional buyer priorities. It stresses redefining the ideal customer profile with regional filters and using inbound...
How To Create Viral AI Video Ads In 2026 (this feels illegal) Watch Here 👉 https://t.co/W58gL5fDW9 In this video, I break down how to create freakishly realistic AI video ads using Kling 2.6 Motion. This is a game-changer for ecommerce because it...
The episode outlines why CPAP buyers are turning to online retailers, highlighting five key advantages: a vastly larger selection and easy side‑by‑side comparisons; significant price savings of 25‑35% plus bundled deals and subscription programs that lower long‑term costs; abundant user...
Google’s latest Demand Gen updates could help you drive improved response.
The episode breaks down a step‑by‑step method for building a personal brand on Instagram, emphasizing the importance of a narrow, clearly defined niche and the use of a few recurring content formats to create familiarity and reduce burnout. It highlights...
OpenAI’s launch of Atlas signals the rise of an agentic web where AI completes tasks and represents users, reshaping how brands are discovered online. Gartner predicts traditional search traffic could fall up to 25% by 2026 as AI‑driven intermediaries grow....
A vulnerability in the Photo Gallery by 10Web WordPress plugin allows unauthenticated attackers to delete image comments. The flaw stems from a missing capability check in the delete_comment() function and affects all versions up to 1.8.36, primarily the Pro edition...
Reebok has appointed Grammy‑winning artist KAROL G as its global brand ambassador to spearhead the relaunch of the Classics line. The partnership centers on the “Born Classic. Worn for Life.” campaign and a spring/summer 2026 collection featuring 100 % garment‑leather sneakers priced...
Stop trying to train your team into experts. Build tools that make them experts faster. One of the ListKit cofounders, Christian , is an absolute cold email genius. Took him 4+ years to get there. That expertise is incredibly valuable....
Vistaprint has chosen Fivetran to automate data movement from its core systems into Snowflake and to push governed first‑party data back into marketing and customer‑engagement tools via reverse ETL. The partnership supports Vistaprint’s cloud‑first, data‑mesh architecture, enabling real‑time personalization, more...
Bombora has teamed with Proximic by Comscore to launch 300 new B2B predictive audiences that fuse Bombora’s proprietary intent data with Proximic’s AI‑driven contextual signals. The combined segments map to granular B2B attributes such as industry, job function, professional groups...
Lloyds‑owned Scottish Widows has launched the “Get Pension Ready With Me” campaign, enlisting Gen Z creators like Anastasia Kingsnorth and Lauren Sarah to demystify pensions for young women. The influencer‑driven videos mirror the popular “Get Ready With Me” format, linking personal...
The article outlines a five‑step method called “Establishing Your Bona Fides” for boosting authoritativeness in link‑building outreach. By showcasing awards, media mentions, affiliations with reputable organizations, peer endorsements, and author credentials, marketers can quickly earn trust from web publishers. The...
For years, B2B marketing has leaned heavily on the comfort of logic to win the day. And I get it. When the stakes are high, logic feels safe. The assumption is simple: present enough facts, stats, and proof points, and...
The best directory of AI marketing tools anywhere continues to expand. Tools recently added include GWI Spark, Kyutai SST, FLORA , Rime , SocialBee , SketchPro.ai , SharedChat, StepFun , Signal AI , Fish Audio , Photoroom , Repurpose.io ,...
The article argues that AI has taken over routine PPC execution—real‑time bidding, pacing, and ad formatting—while leaving strategic decision‑making to humans. It stresses that success now hinges on business context, clean first‑party data, and consolidated account structures that feed algorithms...
Google’s Demand Gen campaign type has matured into a powerful visual advertising solution for ecommerce, offering granular audience and placement control across YouTube, Discover, Gmail, and Shorts. When paired with Performance Max, which excels at automated, conversion‑driven scaling, advertisers can...
Google Ads has introduced new terms for its call‑and‑messaging ad products, obligating advertisers to allow Google to record and monitor all associated phone calls, texts, and chat interactions. Acceptance transfers liability for any legal or compliance breaches to the advertiser,...
Shopify unveiled its open‑source Universal Commerce Protocol (UCP), co‑developed with Google, to enable agentic AI shopping that surfaces products based on personalized recommendations. The new Agentic plan lets non‑Shopify merchants upload product data to Shopify’s infrastructure, granting AI agents access...
Google is rolling out a tweak to its search results that restores the traditional recipe carousel and demotes the AI Overview snippet for many cooking queries. The change follows criticism that the AI‑generated “Frankenstein recipes” blended content from multiple publishers,...
Google has introduced a new crawler called GoogleMessages, classified as a user‑triggered fetcher. The bot’s sole purpose is to generate link previews for URLs shared in Google Messages chats. It identifies itself with the User‑Agent string “GoogleMessages,” allowing site owners...
Consumer‑influence platform Herdify, backed by brands such as Who Gives A Crap and the RSPCA, has enlisted behavioural‑science guru Rory Sutherland as an ad‑hoc advisor. Sutherland, president emeritus of Ogilvy Consulting, will counsel the leadership on go‑to‑market and scaling strategies...
Morrisons has introduced Morrisons Travel, a new travel‑booking platform built with Expedia Group and accessible via Morrisons.com and the More app. The service lets shoppers reserve hotels, flights, car hire and activities while earning 10 More Points for every £1...
Birdzi introduced Journey, a platform that lets grocers and retailers push real‑time, behavior‑driven offers to shoppers. The solution fuses retailer shopper data with Birdzi’s personalization engine, automating promotion delivery and enabling rapid implementation. It also opens a data‑sharing channel for...
The Institute of Practitioners in Advertising (IPA) has launched a free, online platform called IPAi Forum to help agencies cut through generative AI hype and apply the technology responsibly. The forum delivers real‑world case studies, deployment tactics, and guidance on...
The 2026 guide lists the top crypto marketing agencies, highlighting their regional strengths, service specialties, and data‑driven approaches. Chainbull leads as a global partner with influencer and PR focus, while Coinbound, ICODA, NinjaPromo, MarketAcross, Proleo.io, Omni Agency, Debut Infotech, Solus...
Retail storytelling is reshaping hospitality by turning spaces and services into emotionally resonant experiences. A cohesive brand narrative—anchored in a clear point of view, reinforced through design, and subtly supported by technology—creates lasting guest memories and drives repeat visits. The...
Adswerve, a data‑driven media consultancy, built a custom bidding script for Betterment’s Google Display and Video 360 campaigns, leveraging historic performance and customer‑value metrics. The tailored three‑tier scoring system boosted high‑value conversions by 66% while expanding reach by 40% and...
GBK Collective announced Ben Rogers as President of Client Services, bringing over 25 years of insights, brand and marketing strategy experience. Rogers previously led NRG’s technology‑focused marketing insights division and held senior roles at Ipsos, Kantar/TNS, GfK and NOP World....
In this episode, host discusses the looming shift to AI-driven search and how businesses can ensure they remain visible when AI becomes the primary recommendation engine. Guest Marcus Sheridan, a renowned marketing strategist and author of "They Ask, You Answer,"...
Digital PR agency 3PR has launched an upgraded service aimed at ecommerce brands, integrating AI-driven visibility tactics into its productized campaigns. The new offering adds features to enhance search engine rankings, secure high-authority media placements, and improve conversion rates on...
In this episode of Banking Transformed, Jim Marous and a panel of senior banking leaders dissect why data‑driven marketing often falls short in the banking sector. They reveal that siloed data, over‑reliance on vanity metrics, and a lack of real‑time...
Transparent Partners unveiled Agent Studio, a secure AI‑powered platform that hosts agents and converts transformation deliverables into an always‑on, searchable knowledge base. The first deployment, Transparent Project Agent, enables natural‑language queries that surface insights from past projects without digging through...
After years of reliance on attribution dashboards, marketers are abandoning single‑model approaches in favor of unified measurement systems. Incrementality testing has become a baseline, while modernized marketing mix modeling (MMM) leverages AI for near‑real‑time forecasting. Leading firms now blend experiments,...
IAB Europe has released two new resources – the Commerce (Incl. Retail) Media Measurement Standards V2 and Flexi Ad Sizes Guidelines – to bring greater consistency to retail media across Europe. The updated standards incorporate extensive stakeholder feedback, a refined...
Aerie unveiled its biggest collaboration yet, a 64‑piece “Emily + Meritt” capsule that embodies a “remixed vintage” aesthetic. The collection, priced between $18 and $88, spans intimates, sleepwear, loungewear and accessories and is available online, select stores, and prominently at the SoHo...
Sam’s Club is integrating Freeosk’s free‑sample kiosks into its Member Access Program, rebranding the machines and managing sales opportunities in‑house. The retailer treats the kiosks as a retail‑media asset, linking sampling data to its broader advertising ecosystem. New interactive tablets...
In this episode, eleven founders share their 2026 growth playbooks, covering AI‑driven commerce, the power of "slow" evergreen content, gamified loyalty programs, and community‑first acquisition strategies. They each highlight concrete tactics—such as leveraging generative AI for personalized product recommendations, building...
The only true form of failure: Never starting. I see this in 99% of "wantrepreneurs." Talk, talk, talk. No action. Sitting around waiting for the perfect idea, perfect timing, and perfect everything. I get it. I did the same thing...
Most marketers track a lot of metrics. Very few know which ones actually matter. Here are 7 worth paying attention to, plus how to improve each one: (bookmark this) https://t.co/fPpNrpzoB1
In this episode Ian and the host dissect the real trends shaping ecommerce as we head into 2026, grounding their analysis in actual 2025 brand performance and financial data. They argue that AI alone won’t rescue businesses unless owners understand...
🚨 The lawsuit nobody saw coming: SearchAPI vs. SearchAPI (!) SerpApi filed suit against Zilvinas Kucinskas and his company, SearchApi, for systematically stealing SerpApi’s proprietary technology and using its trade secrets to build a product that directly copies and competes with...
The episode explains how brand consistency—through visual elements, messaging, voice, tactics, and customer experience—drives recognition, trust, and revenue growth, citing the Rule of 7 and a 10% lift statistic. It outlines practical steps: assess consistency with a brand persona, create and...
