Know What's Happening in Hotels

Your Hotel Website Is Not Competing With Other Hotels

Hotel websites are often benchmarked against rival properties, but their true competition is the streamlined booking flow of OTAs like Expedia and Booking.com. OTAs have poured billions into frictionless checkout experiences, so any hesitation on a hotel’s own site pushes travelers back to those platforms, incurring commissions. The article argues that a hotel site should be built as a conversion engine, not merely a brand showcase, because the visitor arriving directly has already demonstrated high intent. This perspective reshapes how hotels allocate design budgets and measure ROI.