Today's Luxury Pulse
Hospitality Embraces ‘Splurge or Stay Home’ Trend, Prioritizing Design and Wellness
Travelers now adopt a ‘splurge or stay home’ mindset, allocating spend only to highly curated, wellness‑focused experiences. Guests demand authentic design, personalized service and transparent pricing, making arrival moments and signature spaces key ROI drivers. Hotels must respond by investing in thoughtful design, premium perks and eliminating low‑value offerings.
Ferrari Unveils Luce, Its First Fully Electric Car
Ferrari unveiled Luce, its first fully electric car, priced around €550,000. The five‑seat, four‑motor, four‑wheel‑drive sedan can approach 200 mph and offers roughly 530 km of range. Shares dropped 6% as investors questioned demand, while the design was created with Jony Ive’s LoveFrom studio. Ferrari now targets 20% of its 2030 lineup to be all‑electric, a scaled‑back ambition amid a sluggish luxury EV market.
This $173,000 Chinese Luxury Car Is Loaded With 40 Speakers and a 40-Inch Screen — It’s Half the Price of...
Chinese automaker Maextro unveiled the S800, an 18‑foot luxury sedan priced at $173,000—about half the cost of a Mercedes‑Maybach. The car packs 40 speakers, a 40‑inch infotainment screen, gesture‑controlled doors and self‑parking, and is assembled by more than 1,000 robots...
Montage Ras El Hekma Planned for Egypt’s Northern Coast
Montage Hotels & Resorts announced its first Egyptian property, Montage Ras El Hekma, featuring 96 branded villas, 200 guest rooms and a suite of luxury amenities. The resort anchors the $35 billion Ras El Hekma masterplan, the first of 17 precincts slated for development on...
Iranian War Slashes Luxury Watch Sales at Geneva Fair, 10% Export Drop
The Iran war has trimmed Swiss watch exports to the Middle East by roughly 10%, prompting Dubai showrooms to run at half capacity and lowering orders at the Geneva Watches & Wonders fair. Industry leaders warn of a “perfect storm”...
Ferrari Launches the Luce, Its First Fully Electric Supercar with 1,036 Bhp
Ferrari unveiled the Luce, its first all‑electric production model, at Rome’s Vela di Calatrava. The quad‑motor grand tourer packs a 122 kWh battery, 1,036 bhp and a five‑seat layout, signalling a major shift for the luxury automaker. The launch pits tradition against...
They Came to America: French Designers Driving Luxury in the U.S.
For over a century French designers have shaped America’s luxury market, from early 1910s accessories to iconic runway moments. The Comité Colbert, representing 96 maisons, marked the U.S. 250th anniversary by highlighting milestones such as Dior’s 1947 “New Look,” YSL’s 1965...
Preferred Hotels Unveils Summer Openings in Europe and Africa
Preferred Hotels & Resorts announced seven new independent luxury openings across Europe and Africa between May and September 2026. The portfolio spans Spain, Malta, Iceland, Tanzania, and South Africa, featuring properties in its L.V.X., Legend, and Lifestyle collections. Highlights include...
ROYALMOUNT Expands Luxury Race Week Experience in Montreal
Royalmount, developed by Carbonleo, launched the second Concours Royalmount, a free 10‑day luxury automotive and lifestyle program from May 14‑24, 2026, coinciding with the Formula 1 Grand Prix in Montreal. The event showcased rare supercars, Formula 1 simulators, and high‑end retail, extending the race‑week atmosphere...
BMW M Hybrid V8 Lands in Gran Turismo 7 in the Latest Update
Gran Turismo 7’s latest free update adds five new cars, headlined by the BMW M Hybrid V8. The game features the original prototype rather than the 2026‑spec model, preserving its raw character. The roster also includes the Porsche 963, Peugeot 9X8, Ferrari 499P and...
A. Lange & Söhne Debuts 36mm Saxonia Annual Calendar at Watches & Wonders Geneva
At Watches & Wonders Geneva 2026, A. Lange & Söhne launched the Saxonia Annual Calendar, a 36mm, 9.8mm‑high watch housing 491 hand‑finished parts and the new calibre L207.1. The model, offered in pink‑gold and white‑gold versions, underscores a move toward modest...
Achille Lauro Named Creative Director of Dondup, Debuts Capsule at Milan Concert
Achille Lauro, the Verona‑born pop star, has been appointed creative director of Italian label Dondup. The move, announced by CEO Mauro Grange, positions Lauro to launch his first women’s capsule collection on June 15 at his San Siro concert, signaling a...
The Lancia Gamma Is Back, But It's An SUV Now
Lancia is reviving the historic Gamma nameplate as a fast‑back crossover SUV slated for a 2026 launch. The model will be built at Stellantis' Melfi plant on the STLA Medium platform and will debut after the summer, likely at the...
New Lotus Emira 420 Sport Sheds Weight, Boosts Agility for £106k
Lotus unveiled the Emira 420 Sport, a lightweight variant of the Emira Turbo that trims 25 kg to a curb weight of 1,421 kg and boosts output to 414 bhp. The car accelerates from 0‑62 mph in 3.9 seconds and tops out at 186 mph, thanks...
From 1930s Pilots to Space: IWC’s Timekeeping Evolution
Seeking practical solutions for pilots during the 1930s led IWC Schaffhausen to become a leader in aviation timekeeping – and now its watches are going to space. Read more in my story for the @FT https://t.co/BTNExjZqIt
Oceania Cruises Rolls Out Global Holiday Sailings for 2026-28
Oceania Cruises announced its holiday sailing program for the 2026‑27 and 2027‑28 seasons, covering Europe, Asia, Australia and the Americas. The lineup features the Insignia and Allura this year, with Sonata and Aurelia joining the next season. Voyages range from...
This ‘Cinderella’ Slipper Has Red Soles
Christian Louboutin partnered with Walt Disney in 2012 to craft a couture "Cinderella" shoe for the film’s Blu‑ray and DVD re‑release. The slipper, built in Louboutin’s standard size 37, features Guipure lace, crystal butterflies and the designer’s iconic red sole. Louboutin described...
New Porsche 911 GT3 Teased, Could Be a One-Off Model
Porsche Centre Moldova posted images of a uniquely painted 911 GT3, likely a one‑off. The car features a deep Viola Metallic purple finish, a stylized “M” on the front intake, and burgundy wheels that nod to Moldova’s wine culture. While...
Ferrari Unveils Luce, Its First Fully Electric Hypercar, Signaling EV Shift
Ferrari has unveiled the Luce, its first fully electric hypercar, designed by Jony Ive and Marc Newson. The launch marks a historic pivot for the luxury automaker, which posted €7 bn (≈$7.6 bn) in annual revenue and a 6% Q1 growth. Industry...
Ultra‑Luxury Eco‑Adventures Command $395,000 Weeks as Conservation Becomes a Status Symbol
EYOS Expeditions’ 187‑foot yacht Solace now sells week‑long eco‑adventures for $395,000, while operators like Cookson Adventures charge $150,000 for rhino‑relocation trips. The surge shows ultra‑wealthy clients turning conservation into a badge of prestige, sparking debate over genuine impact versus conspicuous...
Pierce Brosnan Got an Aston Martin for Doing ‘Die Another Day,’ but All That’s Left Are Build Plaques
Pierce Brosnan secured a hand‑built Aston Martin Vanquish as a perk for starring in *Die Another Day*. The custom car was delivered three months after filming and was later destroyed in a 2015 house fire at his Malibu residence, leaving...
Vitkac Partners With Italian Designer Rodo as Consumers Continue Seeking Curated Luxury Fashion Online
Vitkac Luxury Online Shop announced a partnership with Italian heritage brand Rodo, adding the label’s refined handbags and footwear to its curated digital marketplace. The collaboration reflects a broader shift toward understated luxury, as affluent consumers favor craftsmanship, longevity, and...
Rolls‑Royce Unveils Black Badge Cullinan with Hand‑Painted Cabin by Cyril Kongo
Rolls‑Royce has introduced five Black Badge Cullinan Private Commissions with interiors hand‑painted by French graffiti artist Cyril Kongo. The bespoke SUVs, curated through the brand’s Bespoke offices, are already allocated to collectors worldwide, underscoring a new fusion of automotive luxury...
Priya Patil Debuts Luxury Menswear at Paris Fashion Week, First Indian Female Designer
Indian designer Priya Patil presented her luxury menswear line at Paris Fashion Week on March 7, 2026, becoming the sole Indian female designer in a menswear‑focused slot. She assembled the collection in just 10 days, highlighting a new voice in...
Coach Middle Seat Makes Me Question First‑class Premiums
I Flew 3 Hours In A Coach Middle Seat — Now I’m Rethinking Why I Pay Extra For Domestic First Class - View from the Wing https://t.co/NdVQQcZOom
I Drove a Porsche 911 at Laguna Seca. It Was a Dream Come True
Porsche’s Track Experience (PTX) opened its Laguna Seca driving school, letting journalists spend a day behind the wheel of a 911 Carrera S. The one‑day program costs $3,500, while multi‑day courses range from $6,500 to $20,000 and include higher‑performance GT3 models on slick...
Renate Reinsve Wore Louis Vuitton To The Cannes Film Festival Closing Ceremony
Renate Reinsve stepped onto the Cannes Film Festival closing ceremony in a custom Louis Vuitton ensemble, celebrating the Palme d’Or win for Fjord. The outfit combined a black open‑front top, low‑waisted silver sequinned trousers, metallic pumps and a piece from the...
Ruth Negga Wore Dior Haute Couture To The Cannes Film Festival Closing Ceremony
Ruth Negga, serving as a Cannes Film Festival jury member, closed the 2026 event in a custom Dior Haute Couture strapless peplum gown. The dress featured delicate floral embroidery and a sculpted silhouette, paired with Chopard jewelry, cornrowed hair, a...
Marc Newson’s Nausicaä Superyacht Redefines Luxury Marine Design
Designer Marc Newson and German shipyard Lürssen have delivered Nausicaä, a 114.2‑meter superyacht commissioned by billionaire Yusaku Maezawa. The vessel’s fluid hull, massive glass Skydome and radical interior mark a bold new direction for ultra‑luxury marine design.
Louis Vuitton Revives Keith Haring Collaboration at Frick Collection Show
Louis Vuitton relaunched its partnership with the Keith Haring estate at a runway held in Manhattan’s Frick Collection. Creative director Nicolas Ghesquière integrated Haring’s iconic stick figures into the brand’s Speedy bag and ready‑to‑wear pieces, underscoring a strategic push to...
Dsquared2 Resort 2027: City-2-Sea
Dsquared2’s Resort 2027 collection, titled “City‑2‑Sea,” swaps the winter‑sport aesthetic of its January show for an Italian‑polished, Mediterranean vibe. The line emphasizes hybrid pieces that move seamlessly from office desks to beach decks, mixing sleek tailoring with 80s‑inspired streetwear. Notable details...
Elana Scherr Designed Her Perfect Bugatti Veyron with New Configurator
Bugatti unveiled a new online configurator that lets Veyron owners retrofit colors, trims, and interior details even years after purchase. The tool, rolling out this summer through dealerships and a Bugatti login, offers 18 sections and dozens of sub‑options, from...
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This Adults-Only All-Inclusive Caribbean Resort Has Chic Overwater Bungalows With Private Infinity Pools and Hammocks
Royalton Chic Antigua, an adults‑only all‑inclusive resort in Antigua, opened in 2024 and features 12 overwater bungalows equipped with private infinity pools, hammocks and glass‑floor panels. The property offers 235 suites, eight diverse restaurants, and a Diamond Club program that...
Ferrari Trademarks Hint at F80 Spider, Manual 12Cilindri, New GTO
Ferrari has lodged a series of new trademarks that reveal several potential additions to its lineup, including an F80 Targa (Spider) version of the upcoming hypercar and ultra‑exclusive track variants labeled F80XX and FXX80. The automaker also registered the 12Cilindri...
Swatch‑Audemars Piguet 'Royal Pop' Triggers Global Resale Frenzy, Prices Hit $6,800
Swatch and Audemars Piguet’s limited‑edition Royal Pop pocket watches ignited massive queues and violent scuffles across major cities. Resale listings in the UAE have surged to as high as $6,750, far above the $400‑$500 retail price, turning a modestly priced...
Balenciaga Teams With Manolo Blahnik for First-Ever Luxury Shoe Collaboration
Balenciaga and Manolo Blahnik have launched a limited‑edition silk‑satin shoe line on May 19, 2026, the first footwear collaboration for the Spanish fashion house. The collection, part of Balenciaga’s Fall 2026 "Body and Being" runway, offers three crystal‑embellished silhouettes and...
$3.1 Million Bespoke Koenigsegg Jesko Attack Delivered to a Collector in Spain
Koenigsegg delivered a fully bespoke Jesko Attack to a Spanish collector, marking the hypercar's most personalized iteration to date. The chassis #7388 showcases a blue‑tinted exposed carbon shell with Draco Red accents, Jet‑Black Engelholm fins, and AirCore carbon wheels. Inside,...
Why Vogue Now Believes Second-Hand Fashion Is Very Much on Trend
Vogue launched its first Vintage Market at Australian Fashion Week, showcasing editor‑curated second‑hand designer pieces and partnering with eBay for live‑streamed auctions. The event highlighted a broader cultural shift toward resale, driven by sustainability, nostalgia and TikTok‑fueled discovery. eBay reported...
Mercedes‑AMG Unveils All‑Electric GT 4‑Door Coupe with V8‑Sound Experience
Mercedes‑AMG has introduced an all‑electric GT 4‑door coupe that delivers more than 1,000 horsepower. The model features axial‑flux motors, a high‑capacity battery pack and a proprietary V8‑mode that recreates the sound and tactile cues of a traditional V8, signaling a...
Demi Moore Closes Cannes With One More Major Volume Play in Balenciaga Couture
Actress Demi Moore capped her Cannes Film Festival jury stint by appearing in Balenciaga haute couture designed by Pierpaolo Piccioli. The ensemble combined an emerald‑green column dress with an icy‑blue cocoon‑like outer layer, white opera gloves, Chopard jewelry and Balenciaga’s...
Tiffany & Co. Unveils Spring 2026 Blue Book ‘Hidden Garden’ Collection
Tiffany & Co. announced its Spring 2026 Blue Book collection, titled ‘Hidden Garden’, showcasing rare gemstones, transformable pieces and a tribute to Jean Schlumberger. The launch underscores the brand’s commitment to creative evolution and high‑jewelry craftsmanship.
Here’s How Much A Private Jet Charter From New York To London Actually Costs In 2026
Private jet charters between New York and London in 2026 command premium prices, typically ranging from $60,000 for midsize jets to over $250,000 for ultra‑long‑range models such as the Gulfstream G700 and Bombardier Global 7500. Hourly rates can exceed $14,000, and total trip costs...
Inside the Luxury French Riviera Hotels Where The White Lotus Season 4 Will Take Place
HBO’s *White Lotus* will film its fourth season on the French Riviera, using two legendary hotels as on‑screen settings. Production kicks off immediately after the 2026 Cannes Film Festival, with Airelles Château de la Messardière standing in as the “White...
Rolls‑Royce Launches $9.5 Million Electric ‘Land Yacht’ Convertible, 100‑unit Run
Rolls‑Royce has unveiled the $9.5 million electric ‘Land Yacht’ convertible, a two‑seat coachbuilt model limited to 100 units. Deliveries are scheduled for 2028, and the car blends yacht‑inspired design with the brand’s Architecture of Luxury platform, signaling a high‑price‑tier shift toward...
Lamborghini Murcielago SV in One-Off Oro Adonis Colour Finds a New Home
A Lamborghini Murcielago SV has been sold to Instagram influencer @whitessejr, featuring a one‑off Oro Adonis gold paint. The car is the 343/350 numbered example in the SV line, paired with a Monterey Blue Murcielago SV in the buyer’s garage....
Liberum’s RE-XHAUST Takes Motorsport Inspiration and Sustainability to the Next Level
Liberum has launched the RE‑XHAUST, a luxury watch built from recycled 1.4441 stainless steel—the same high‑temperature alloy used in Termignoni’s championship motorcycle exhausts. The partnership blends motorsport heritage with sustainable engineering, offering a 38 mm case, smoked sapphire dial and a...
Alaska Airlines to Open Landmark Lounge at Seattle-Tacoma as Part of Wider CX Investment
Alaska Airlines will launch a 41,000‑sq‑ft global lounge at Seattle‑Tacoma International Airport in late‑2027, featuring 700 seats across two levels, premium dining, bars, showers, and dedicated spaces for international travelers. The lounge will be the largest airline lounge in Seattle...
SFO Airport Plans Private Terminal For Airline Passengers — Dedicated TSA, Driven To The Plane
San Francisco International Airport has issued a request for proposals to lease space for a private, PS‑style terminal that lets commercial passengers bypass main‑terminal crowds and enjoy dedicated TSA and customs screening. The RFP, open Sep 30‑Oct 7, requires bidders to have...
Dior Unveils House of Dior Shinsaibashi in Osaka with Couture‑Inspired Façade and Gourmet Restaurant
Dior opened its first House of Dior flagship in Osaka’s Shinsaibashi district on May 21, 2026. The four‑story venue showcases a fluid façade by architect Sou Fujimoto, interiors by Peter Marino, and a Monsieur Dior gourmet restaurant, signaling a deepening...
Audemars Piguet Teams with Yoon & Verbal for 150‑Piece Royal Oak Concept Flying Tourbillon
Swiss watchmaker Audemars Piguet has unveiled a 150‑piece Royal Oak Concept Flying Tourbillon created with Ambush co‑founders Yoon and Verbal. The titanium‑cased, black aventurine‑dial timepiece features a vivid red tourbillon and interchangeable straps, igniting a wave of excitement across the...
As Smartwatch Fears Fade, Ethos Expands Deeper Into Luxury Watches
Ethos Ltd, the Indian premium watch retailer, says the smartwatch threat is receding as analogue and mechanical watches regain appeal as style‑driven purchases. The company has just crossed the 100‑store milestone and plans to double its footprint within three to...