Today's Luxury Pulse
Luxury brands expand across Siam Piwat’s flagship malls
More than 40 luxury houses and concept stores have opened since 2023, adding over 14,000 sqm of premium retail space at Siam Paragon and IconSiam as Bangkok climbs to fourth place globally for new luxury openings.
Ferrari CEO Vigna Defends $640,000 Luce EV Price Amid Investor and Fan Backlash
Ferrari CEO Benedetto Vigna defended the €550,000 ($640,000) price of the brand’s first fully electric car, the Luce, after the launch triggered an 8% plunge in Milan‑listed shares and a wave of criticism from fans, former chairman Luca di Montezemolo and Italian politicians. Vigna argued the model targets a new ultra‑wealthy segment and represents genuine technological innovation.
Ferrari's Luce Aims at Young Tech Buyers, Not China
Ferrari expects 80% of Luce sales to be first time buyers. Its Chairman called out younger tech crowd as target market (40% of new buyers under-40). China still only 10% Ferrari sales (vs. 20-25% for Hermes or LVMH). I wrote...
Parmigiani Fleurier Unveils 5‑Piece Carillon Tourbillon for 30th Anniversary
Parmigiani Fleurier introduced the Carillon Tourbillon, a five‑piece limited edition that makes the sound of its four gongs visible, celebrating the brand’s 30‑year milestone. The piece blends historic inspiration with hand‑crafted techniques, underscoring a new artistic direction in haute horology.
Donatella Versace Turns Miley Cyrus Walk of Fame Into Fashion Spectacle
Donatella Versace transformed Miley Cyrus’s Hollywood Walk of Fame induction into a high‑profile fashion showcase, unveiling new Versace pieces on the star‑studded carpet. The spectacle underscored the growing trend of merging celebrity milestones with luxury runway moments, boosting Versace’s visibility...
Apiary Residences Debuts Hotel‑Style Apartments in Denver’s Belleview Station
Apiary Residences, a 20‑story tower atop the new Apiary Hotel, opened at Denver’s Belleview Station with 193 apartments and 13 penthouses. About 30% of the units are already leased, marking the city’s first residential community built around hotel‑level services and...
The Little Los Angeles Brand Quietly Worming Its Way Into Your Closet
Los Angeles‑based label Brain Dead, founded in 2015 by Kyle Ng, has cultivated a cult following through limited‑edition drops that consistently sell out. Its recent Coach collaboration vanished within minutes, underscoring the brand’s hype‑driven appeal. The label’s aesthetic blends art,...
Delta Has Trained Its Passengers to Pay Premium Prices. Here’s How It Plans to Get Even More From Them
Delta Air Lines has turned premium seats into a profit engine, generating about 20% more revenue per seat than its U.S. rivals. In the latest quarter premium revenue rose 14% year‑over‑year, nearly matching the modest 1% growth in the main...
Gucci Launches Four New G‑Timeless Métiers D’Art Watches and GUCCI 25H Collection
Gucci introduced four G‑Timeless Métiers d’Art watches and the GUCCI 25H high‑watchmaking line, blending archival prints with hand‑crafted techniques. The launch underscores the fashion house’s push into fine watchmaking, a growing trend among luxury brands.
"Hey Grok, Find a Charger and Tell Me the Plymouth Score": Tesla AI Bot Changes Driving for Good
Tesla has rolled out Grok, a large‑language‑model voice assistant built into the Model Y. By long‑pressing the steering‑wheel mic—or simply saying “Hey, Grok”—drivers can ask complex, multi‑step requests such as routing to a destination, scheduling charging stops and even checking sports...
RaiseFashion Designers on Balancing Scale with Creative Integrity
Fashion executives cite shifting margins, costs and cash flow as the second‑biggest 2026 challenge, trailing only tariffs, according to BoF and McKinsey. In response, RaiseFashion launched its largest masterclass, gathering 18 independent designers for mentorship, supply‑chain guidance and financial‑literacy coaching....
Zenith Unveils US‑Exclusive Chronomaster Revival Liberty II Limited Editions
Swiss watchmaker Zenith has launched two US‑only limited editions of its Chronomaster Revival Liberty II, a stainless‑steel run of 250 pieces and a forged‑carbon run of 25. The models celebrate the United States’ 250th birthday with a red‑and‑white striped seconds...
Mexico Pushes Slow‑Travel, Wellness Retreats for Multigenerational Families in 2026
Mexico's tourism authority unveiled a 2026 program that repositions family vacations around slow travel, wellness‑focused itineraries and multigenerational luxury experiences. Resorts in key coastal regions are adding multi‑bedroom suites and dedicated wellness zones, while inland destinations receive new eco‑tourism incentives.
Swatch and Audemars Piguet Unveil $400 Royal Pop Pocket Watch, the Year’s Boldest Luxury Release
Swatch and Audemars Piguet have launched the Royal Pop collection, a bioceramic pocket watch that reimagines the iconic Royal Oak design. Priced at just $400 and powered by a hand‑wound SISTEM51 movement, the collaboration has ignited polarized reactions among collectors...
2026 BMW X2 Review
The 2026 BMW X2 positions itself as the sportier sibling to the X1, targeting the compact luxury crossover segment with a dynamic design and performance focus. All models share a turbocharged 2.0‑liter four‑cylinder engine delivering 302 hp, paired with a seven‑speed...
Thanks to LOEWE, Footballer Suits Have Never Looked Cooler
LOEWE's new multi-year partnership with Spain's national football teams introduces avant‑garde travel suits featuring double‑layered cuffs that hide a red logo and create a shirt illusion. The blazers, priced at $2,990, showcase wider cuts and experimental detailing, diverging from traditional...
Halcyon Restomods Classic Rolls‑Royce Corniche Into $570,000 Electric Luxury Sedan
Halcyon, a Surrey‑based restomod startup, has unveiled an electrified Rolls‑Royce Corniche priced at £450,000 (about $570,000). The limited‑run EV blends 1970s design with modern silent power, highlighting a new path for ultra‑luxury electric cars.
Victoria Beckham's Resort 2027 Collection Embraces Season‑Less Versatility
Victoria Beckham presented her Resort 2027 ready‑to‑wear runway in London, showcasing 1930s‑inspired tailoring, sporty outerwear and new shoe designs. The collection, inspired by photographer Lee Miller, aims for season‑less wearability from holiday parties to early summer.
The All-New Lexus TZ: A Six-Seat Electric SUV
Lexus unveiled the TZ, a six‑seat all‑electric luxury SUV slated for a 2027 European launch. It features a 95.8 kWh battery delivering up to 330 miles of range and dual 167 kW eAxles that produce 224 hp and 268 Nm of torque. The vehicle combines...
The Manor House Named Among Europe's Leading Luxury Resorts
The Manor House Golf Club has been placed 27th in Golf World’s new Top 100 Luxe Resorts Europe ranking, landing it among the top five luxury golf destinations in the UK and Ireland. The Cotswolds resort, part of the Exclusive Collection,...
Bugatti Unveils $5 Million One‑Off W16 Mistral ‘Le Retour Du Jeune Prince’
Bugatti has unveiled a one‑off W16 Mistral roadster called “Le Retour du Jeune Prince,” priced at roughly $5 million before customization. The bespoke hypercar, commissioned through the brand’s Sur Mesure program, underscores Bugatti’s resolve to continue building ultra‑exclusive, non‑electrified super‑cars amid industry electrification...
Ian Schrager’s PUBLIC West Hollywood Luxury Hotel Opens July 15
Legendary hotelier Ian Schrager is set to launch PUBLIC West Hollywood, a 137‑room luxury hotel‑entertainment complex on Sunset Boulevard, on July 15. The property replaces the former Standard Hotel, features a three‑quarter‑acre rooftop garden, and offers rooms equipped with floor‑to‑ceiling...
Haute Contour: The Mind-Bending Shapes of MB&F's Horological Machines
Maximilian Büsser & Friends (MB&F) unveiled its avant‑garde Horological Machines, ultra‑luxury watches that prioritize sculptural art over conventional time‑telling. The flagship HM11 Art Deco model features a rotating case with four distinct chambers displaying time, power reserve, temperature, and the...
McLaren Speedtail with Central Driving Position Like the F1 Spotted in London
A McLaren Speedtail was photographed cruising through London, drawing attention with its striking white finish and futuristic silhouette. The hypercar retains the iconic central driving position first introduced on the McLaren F1, underscoring its lineage. Powered by a 4.0‑liter twin‑turbo...
Toyota Reportedly Pauses Plans for Electric Lexus Saloon
Toyota has reportedly suspended development of its planned battery‑electric Lexus LF‑ZC saloon, which was slated for production in late 2026 using a new gigacasting process. The decision, reported by Nikkei Asia, means the concept unveiled in 2023 will not reach...
Ferrari Unveils Luce, Its First All‑Electric Luxury Model with 1,035 Hp
Ferrari has revealed the Luce, its inaugural all‑electric vehicle, a five‑seat, four‑door luxury sedan that produces 1,035 horsepower and promises up to 329 miles of range. The model, designed with Silicon Valley firm LoveFrom, signals a strategic pivot toward electric...
Chanel Debuts 2026 Métiers D'Art in New York, K‑Plus Models Shine in Seoul
Chanel rolled out its 2026 Métiers d'Art collection in Manhattan, the first under artistic director Matthieu Blazy, and later highlighted the line with K‑Plus models at a Seoul runway. The shows blend the house’s artisanal heritage with gritty urban backdrops,...
Hilton Launches $80 Million Casa Mani Resort, Napa’s First Full‑Service Downtown Hotel
Hilton unveiled the Casa Mani Resort, a $80 million Curio Collection property that converts the former Embassy Suites into Napa’s first full‑service downtown hotel. With more than 200 rooms, a spa, and three on‑site dining venues, the opening expands premium accommodation capacity...
Chloé Appoints Former Gucci Comms Exec as CMO
Richemont-owned fashion house Chloé has named Valérie Leberichel, former senior vice president of global communications at Gucci, as chief marketing officer effective June 1. Leberichel, who has also held senior roles at Givenchy, Celine, Prada and Issey Miyake, will report to...
The Summer Black Book: Mediterranean Edition & Beyond
World Travel Magazine’s Summer Black Book reveals a curated list of off‑market luxury accommodations across the Mediterranean and beyond, urging advisors to act before the limited allocations vanish. Highlights include a 14‑guest villa compound in Paros, a cliffside resort in...
The Set Loyalty Programme Offers Alternative to Transactional Rewards
The Set, a London‑based brand affiliation of independent luxury hotels, has moved away from traditional points‑based loyalty toward an experience‑focused programme called The Set Discovery. Launched after a 2021 shift to a pure affiliation model, the programme partners with Global...
Luxury Briefing: With Versace Sold, Capri Is Betting on New Consumer Demand for Accessible Luxury
Capri Holdings completed the sale of Versace to Prada for $1.375 billion, leaving Michael Kors and Jimmy Choo as its sole brands. The company is banking on a surge in demand for "accessible luxury" as high‑end prices continue to climb. New executive...
Siam Piwat Partners with World-Class Brands to Serve High-Net-Worth Customers
Siam Piwat, Thailand’s dominant luxury mall operator, announced a Global Privilege Partnership with four elite brands—Belmond, Galeries Lafayette, Insignia and MJets. The alliance expands its "borderless" ecosystem, linking private aviation, ultra‑luxury hotels, premier department stores and bespoke lifestyle services for...
What’s New at Six Senses: Savings, Spa & Summer Getaways
Six Senses unveiled three new wellness‑focused offers: the Essence of Grenada Grand Edition, a four‑night stay in Grenada with daily breakfast and a flexible $1,000 resort credit for spa or dining; the Alpine Reboot in Crans‑Montana, a single‑day diagnostic and...
Hermès Debuts Mahogany‑Wrapped DJ Booth at Milan Design Week
Hermès introduced the ‘Atelier Horizons Disque Jockey Club’, a mahogany and cowhide DJ booth, at Milan Design Week. The piece, designed by creative director Axel de Beaufort, blends the brand’s leathercraft with high‑end audio equipment, signaling a new direction for...
Informa Markets Teams with Hong Kong Tourism Board to Launch Luxury ‘Festival of Connoisseurs’
Informa Markets has signed a three‑year memorandum of understanding with the Hong Kong Tourism Board to roll out the Festival of Connoisseurs, a city‑wide luxury lifestyle platform debuting in November 2026. The initiative will showcase nine distinct “worlds” of connoisseurship...
Paris CAC Rises on Auto and Luxury Gains as Iran Tensions Ease
The CAC 40 jumped 0.5% to 8,215 points on Thursday, led by a 4% gain in Renault, a 3% rise in Stellantis and strong performances from luxury groups Kering (+3.3%) and LVMH (+2.4%). Investors were reassured by the lack of...
Hilton Signs New Curio Resort on the Samana Peninsula
Hilton’s Curio Collection announced the signing of Almare Beach Resort Las Terrenas, slated to open in 2028 on the Dominican Republic’s Samana Peninsula. The beachfront property will comprise 252 accommodations, including 90 hotel rooms and 162 residential units, some featuring...
Can Gucci Turn Attention Into Sales?
Kering unveiled a strategic overhaul aimed at doubling profitability, with new CEO Luca de Meo reorganising key functions and putting Gucci at the centre of the plan. Creative director Demna Gvasalia staged a high‑profile runway in Times Square, generating strong buzz and...
2027 Audi RS5 Puts The Fun In 'Vorsprung Durch Technik'
Audi’s 2027 RS5 plug‑in‑hybrid sedan arrives with a 630 hp powertrain, combining a twin‑turbo 2.9‑L V6 and a 173‑hp electric motor. The car features a 22 kWh battery delivering roughly 54 mi of electric range and a new Dynamic Torque Control rear differential...
BMW Unveils Vision Alpina V8 Coupé Concept, Targeting Ultra‑Luxury Grand Tourer Segment
BMW introduced the Vision Alpina V8 Coupé concept at the 2026 Concorso d’Eleganza Villa d’Este, a 5.2‑meter, 22‑inch‑wheeled grand tourer positioned between BMW and Rolls‑Royce. The model signals Alpina’s push into the ultra‑luxury market, leveraging a 600‑hp twin‑turbo V8 and...
Miu Miu Launches $2 Thrift‑Shirt Upcycled Collection, Pushing Luxury Sustainability
Miu Miu unveiled its 2026 Upcycled collection, reworking $2 vintage white shirts and khaki chinos into one‑of‑a‑kind garments and accessories. The move deepens the brand’s five‑year commitment to circular fashion and positions luxury upcycling as a mainstream growth driver.
Songtsam: Modern Chinese Hospitality
Songtsam, a boutique hotel group from Yunnan, has opened its latest property designed by Pritzker Architecture Prize laureate Wang Shu. The hotel showcases a new wave of Chinese luxury that fuses local traditions, geography, cuisine and contemporary design. As Beijing pushes...
Modern A-Frame ‘Micro Community’ Comes to Market in Mountains
North Creek, a new gated micro‑community in Georgia’s Blue Ridge Mountains, will feature seven 3,000‑sq‑ft A‑frame homes on 1.6‑ to 2.7‑acre parcels. The first three listings are priced at $1.52 million, with the development promising modern amenities, larger lot sizes, and...
Turquoise Yachts Delivers 88‑Metre Superyacht Angelique, Turkey’s Largest Yet
Turquoise Yachts handed over the 88‑metre, 2,550‑GT superyacht Angelique to its owner after sea trials, marking the Turkish yard’s largest delivery ever. The vessel, designed by H2 Yacht Design, combines a steel hull, aluminium superstructure and a suite of luxury...
Dior Unveils Jonathan Anderson’s Ribbon Sneaker for Fall 2026
Dior has launched the Dior Ribbon sneaker, its first footwear piece designed by creative director Jonathan Anderson, debuting for the Fall 2026 season. The shoe merges iconic Dior motifs such as J’Adior ribbons and Cannage soles with contemporary sneaker construction,...
Watchmaking Redefined: Mechanical Storytelling Without Hands
This isn’t just a watch — it’s mechanical storytelling. No traditional hands. No conventional dial. Just pure craftsmanship, engineering, and one of the boldest designs I saw at Watches & Wonders this year. This is what happens when watchmaking becomes art. https://t.co/N1VEzLZATc
Web Reacts to Ferrari Purosangue Luce Design
Ferrari unveiled the Purosangue Luce, its first battery‑electric model, priced at €550,000 (about $600,000). The car, designed with former Apple chief Jony Ive, sparked immediate online mockery for its bulky, sci‑fi styling and four‑door layout. Despite delivering 772 kW, 0‑100 km/h in 2.5 seconds...
Omani High Perfumery House of Amouage Unveils Whispers Of The Fan
Amouage has partnered with Mandarin Oriental to launch the bespoke Whispers Of The Fan amenity collection, a fragrance inspired by the hotel’s iconic eleven‑blade fan. The scent, crafted by Renaud Salmon and perfumer Suzy Le Helley, is delivered across six...
Ferrari Reveals Hull of 30‑Metre Hypersail Racing Yacht
Ferrari has unveiled the first view of the 30‑metre Hypersail racing yacht hull after demoulding in Pisa, Italy. The foiling monohull, built with carbon‑fiber composites, signals the automaker’s push into high‑performance, sustainable super‑yachts.
Alo Yoga Takes Cannes Festival Over Luxury Yacht Silver Fox
Alo Yoga transformed the Sanlorenzo 74Steel superyacht Silver Fox into a floating wellness venue during the Cannes Film Festival, merging fashion, travel and lifestyle on the Riviera. The takeover, brokered by Royal Yacht International, underscores the brand’s pivot from activewear...